School of Business and Nonprofit Management Course Syllabus

Transcription

1 Schl f Business and Nnprfit Management Curse Syllabus Curse: BSE 3630, Marketing Channels and Supply Chain Management, Sectin A1 Mndays, 6:30 9:50 pm, Jhnsn Center 208 Academic Year: 2016/17 Semester/Quad: Fall A Credit Hurs: 2 Prerequisites: BSE 2610 Instructr: Mark Gavr Phne: ffice cell, if yu text please include yur name and curse. mdgavr@nrthpark.edu Office Hurs: Office: 1 st Flr SBNM ffices n 5043 N. Spaulding Mnday: 9:30 11:30 Wednesday: 11:30 12:30 Thursday: 2:00 3:00 Friday: 10:00 11:00 Class Runs frm: August 29 Octber 21 N Class Dates: Sep 5: Labr Day Curse Descriptin: An analysis f marketing channels as systems f interrelated and interdependent rganizatins engaged in marketing gds and services t industrial, institutinal, r husehld cnsumers. Behaviral dimensins f channel relatins such as cmmunicatin prcedures, rles f channel members, and cnflicts within the distributin netwrk are discussed. Cnstructin f effective and efficient distributin netwrks f manufacturers, whlesalers, retailers, transprtatin, and Internet based firms are emphasized. In particular, this curse fcuses n retail management and Internet marketing management. Intrductry Cmments: Welcme t BSE This semester, BSE 3630 will fcus n the retail envirnment and the cntinued ersin f brick and mrtar retailing and subsequent grwth nline retailing. This evlutin is all abut Market Channels and Supply Chains. We will attempt t answer the fllwing questins. What is the future f retailing? Which mdels will succeed? Which mdels will fade away? Hw will this evlutin impact the fllwing markets: grcery, nn-grcery retail, malls, and cnsumer gds cmpanies? The curse will fcus mre n student based research and reprting. Each student will be assigned a cmpany r sectr t research and reprt n. Reprt will be bth papers and presentatins. The gal is t cmpile a dcument we established called: The Future f Retailing. This curse will be mre in the style f a graduate curse. BSE 3630 Gavr

2 Curse Materials: Optinal Textbk: Essentials f Supply Chain Management, 3e, by Michael H. Hugs, Hbken, NJ: Jhn Wiley & Sns. ISBN Other materials: The majrity f the curse materials, articles and PwerPints will be psted n Mdle. Essential IDEA Objectives: The essential bjectives f this curse (per the IDEA framewrk, a natinally recgnized assessment tl used by many higher learning institutins) are: 1. Learning fundamental principles, generalizatins, r theries 2. Wrk with thers as a member f a team. 3. Express yurself rally r in writing. Curse Cmpetencies and Objectives: 1. Articulate the key cncepts f the varius marketing channels and assciated supply chain management best practices in the evlving retail marketplace. 2. Understand the rle f infrmatin technlgy (IT) in SCM and identify the trends and innvative tls (ERP and Analytics) that are driving the evlutin f the Retail Marketplace. 3. Describe the rle f the cnsumer and the cnsumer with a smart phne in the retail marketplace. 4. Learn and use the current terminlgy f the retail marketplace in bth papers and presentatins. 5. Discuss the imprtance f and mvement tward real-time supply chain. Curse Methdlgy: The gal f a gd management educatin prgram shuld be t give students the pprtunity t study and practice the applicatin f management thery. Just studying thery withut the pprtunity t practice the applicatin f that thery is nt very effective. Upn cmpleting their business edu catin, managers will be expected t be able t apply what they ve learned t real -wrld business situatins. We will break dwn the class int business Sectrs. Within Sectrs, each grup member selects a cmpany in that sectr which they will study fr the duratin f the Quad. Individually n cmpanies and as a grup n the Sectr, we will explre: - What are the marketing channels? - Hw are the supply chains structured and rganized? - What are the cmpetitive challenges? Hw are the cmpanies respnding? - What d we think will be the winning strategies? In additin, there will be weekly discussins t share ideas within and between Sectrs. BSE 3630 Gavr

3 Technical Skills Required: Micrsft Wrd, Excel, and PwerPint skills will be helpful. Papers must be turned in n-line upladed via Mdle using MS Wrd. Curse Schedule f Tpics, Readings, Activities and Assignments: Week Week 1: Aug 29 Sep 11 (tw weeks) Intrductin t Class Key Cncepts f Supply Chain Management (SCM) Key cncepts f Marketing Channels Frm Teams fr Categry/Cmpany Prjects Week 2: Sep Disruptive Technlgies Online vs Brick and Mrtar Retailing OmniChannels Week 3: Sep The Rle f IT and Business Analytics Making the Supply Chain uber-efficient Week 4: Sep 26 Oct 2 What is expected in the Team Final Papers and Presentatin Partnerships in Retail Markets Week 5: Oct 3 Oct 9 Guest Speakers Week 6: Oct 10 Oct 16 Final Presentatins Week 7: Oct 17 Final Presentatins Assignments Discussin 1 Paper 1 Discussin 2 Paper 2 Discussin 3 Discussin 4 Discussin 5 Discussin 6 Team Presentatins (maybe) Discussin 7 Final Paper Team Presentatins 8-11 Nte: The abve cntent and sequencing may change in befre the beginning f classes r in early September. The mst updated syllabus will be psted in Mdle and the changes will be cmmunicated in class. Grading: Pints Per # Ttal Pints Online Discussin Papers Team Presentatin Final Paper BSE 3630 Gavr

4 Grade Mapping: Grading will be dne n a sum-pint basis. The percentage f pints earned t ttal pints pssible will determine yur final grade per the table belw. Numeric Grade Letter Grade Numeric Grade Letter Grade Numeric Grade Letter Grade A (93-100%) B- (80-82%) D+ (67-70%) A- (90-92%) C+ (77-79%) D (63-66%) B+ (87-89%) C (73-76%) D- (60-63%) B (83-86%) C- (70-72%) F (<60%) Assignment Grading Plicies: Grades, and instructr feedback, will be psted in Mdle. This is a curse in the Schl f Business. Thus, deadlines will be treated as they will be managed in the wrking wrld i.e. get things dne n time. Please be aware that late submissins f case analysis assignments will nt be accepted because cases will be reviewed and discussed in class immediately after the submissin deadline. Fr ther assignments, a late submissin which is received within 24-hurs f the deadline will be assessed an autmatic 10% pint deductin, and if received hurs after the deadline will be assessed an autmatic 20% pint deductin. N submissins will be accepted ver 48-hur past the deadline. This is a seven week curse. Please attend every sessin. Student Respnsibilities: [1] Class participatin and written assignments are required fr this curse. Yu cannt successfully cmplete this curse withut cmpleting the weekly readings assignments. It is imperative that students cmplete the weekly assigned readings befre class sessins r befre beginning a written assignment. [2] Assignments will be psted n-line. Yu will be asked t retrieve assignments frm Mdle. [3] Fr a quick reply, it is best t cmmunicate questins, cncerns r issues via . But, yu may als cntact me via phne r text. If yu text, please state yur name and curse. BSE 3630 Gavr

5 Instructr Respnsibilities: As yur instructr, I will: Prvide updated infrmatin n relevant resurces fr the varius tpics f interest Read and critically assess students assignments and prvide feedback within 5-7 days f receipt Facilitate a participant-centered curse experience, which fcuses n student learning Respnd t all student s, texts, and phne calls within 48 hurs f receipt (target is 24 hurs) ASSIGNMENT SPECIFICATIONS On-line Discussin: Like classrm participatin, participating in the nline discussin each week is key t understanding the cncepts and ideas in this curse. Each week there will be a discussin tpic n Mdle. The tpic will cme frm the text r ther reading. Yur participatin is will be graded. There are 10 pints pssible each week. Again these are easy pints. Participate. Discuss. Cntribute. Participate, discuss, and cntribute meaningfully. The fllwing are examples f what are nt meaningful pstings. Use them I agree Gd pint What is meaningful, a paragraph giving yur pint f view r an example yu have experienced. Prviding a reference t an article r paper and hw that paper relates t the tpic at hand is gd psting. Reading an article smene else has psted and cmmenting n it is als a gd way. Again, this is a subjective evaluatin but knw that yur instructr want t give all ten pints. Mak e this easy fr him t d. Hw many pstings? Usually each student starts a thread answering a questin fr 15 pints. Then each student is required t cmment n threads started by tw ther students fr 5 pints each. Grup Wrk Students will be assigned int Sectr grups n the first day f class. The grups will include: Online and Big Bx Retailers Fd and Cnsumer Prducts Cnsumer Electrnics Autmtive Within Sectrs, each team member will chse a cmpany. 2 Papers/Case Studies Each paper will be wrth 50 pints. These papers are individual and based n the cmpany r business type yu have chsen in yur Sectr. Frm, frmat, and sme cntent can and shuld be discussed with the team. Grup Final Paper and Presentatin The Final Grup Paper and the Presentatin are 100 pints each. Final Paper Will cntain the three individual cmpany papers. The grup must then a prduce Sectr wide summaries. A guideline and frmat will be psted in Mdle and presented in class. Final Presentatin A PwerPint presentatin must be created ff f the Final Paper Sectr wide summaries are presented jintly Individual cmpany presentatins are presented by the cmpany expert BSE 3630 Gavr

6 POLICY STATEMENTS Academic Hnesty In keeping with ur Christian heritage and cmmitment, Nrth Park University and the Schl f Business and Nnprfit Management are cmmitted t the highest pssible ethical and mral standards. Just as we will cnstantly strive t live up t these high standards, we expect ur students t d the same. T that end, cheating f any srt will nt be tlerated. Students wh are discvered cheating are subject t discipline up t and including failure f a curse and expulsin. Our definitin f cheating includes but is nt limited t: 1. Plagiarism the use f anther s wrk as ne s wn withut giving credit t the individual. This includes using materials frm the internet. 2. Cpying anther s answers n an examinatin. 3. Deliberately allwing anther t cpy ne s answers r wrk. 4. Signing an attendance rster fr anther wh is nt present. In the special instance f grup wrk, the instructr will make clear his/her expectatins with respect t individual vs. cllabrative wrk. A vilatin f these expectatins may be cnsidered cheating as well. Fr further infrmatin n this subject yu may refer t the Academic Dishnesty sectin f the University s nline catalg. In cnclusin, it is ur missin t prepare each student fr a life f significance and service. Hnesty and ethical behavir are the fundatin upn which such lives are built. We therefre expect the highest standards f each student in this regard. Attendance Plicy fr Quad and Graduate Curses The graduate curses in the SBNM are all 7 weeks in length. Missing ne class sessin is allwed withut penalty as lng as all readings and assignments are made up by the student within a reasnable time perid (the fllwing week). Failing t lg int an nline curse site fr an entire week is allwed, but a penalty may be applied at the instructr s discretin. Missing a secnd class sessin is allwed nly in unusual circumstances by prir arrangement with the instructr. Since this represents almst 30% f the engagement time fr the curse, the student runs the risk f receiving a lwer verall grade fr the class. Faculty are encuraged t drp the curse grade by a full letter grade in this situatin. A student wh misses three classes (r the equivalent tw weeks fr an nline class) will autmatically fail the curse, unless the student drps the curse befre the seventh week f class. Students wh drp a curse will be held respnsible fr tuitin, based upn the current Nrth Park University refund plicy utlined in the University Catalg. Attendance Plicy fr Undergraduate Curses Attendance and participatin are vital. Thus, students are expected t attend every class sessin, and t arrive n time tardiness is undesirable and disruptive t yur fellw classmates. This curse has a strict requirement f dcumented, advance ntificatin. If yu are unable t attend any class sessin, yu are t infrm me (preferably by ) prir t that sessin. Yu need t prvide a reasn fr yur absence. Failure t prvide advance ntificatin will result in an unexcused absence. Be advised that pr attendance can affect yur grade adversely APA Requirement BSE 3630 Gavr

7 The Schl f Business and Nnprfit Management (SBNM) has adpted the Publicatin Manual f the American Psychlgical Assciatin (APA) as the standard and required frmat fr all written assignments in SBNM curses. Our gal in adpting the APA Manual is t enhance student learning by: 1) Imprving student s writing skills. 2) Standardizing the required frmat f all written assignments in all SBNM curses. 3) Emphasizing the imprtance f paper mechanics, grammatical cnstructs, and the necessity f prper citatins. 4) Hlding students accuntable fr high quality written wrk. If yu are unfamiliar with the requirements f the APA Manual, we recmmend that yu purchase the reference manual and/r that yu cnsult ne r mre f the suggested resurces as listed n the Student Resurces sectin f the SBNM website. It is yur respnsibility t learn and ensure that all written wrk is frmatted accrding t the standards f the APA Manual. Students with Disabilities Students with disabilities wh believe that they may need accmmdatins in this class are encuraged t cntact yur prgram's ffice (Business: ). Please d s as sn as pssible t better ensure that such accmmdatins are implemented in a timely manner. Fr further infrmatin please review the fllwing website: Resurces Title IX Students wh believe they have been harassed, discriminated against, r invlved in sexual vilence shuld cntact the Dean f Students ( ) r Directr f Human Resurces ( ) fr infrmatin abut campus resurces and supprt services, including cnfidential cunseling services. As a member f the Nrth Park faculty, we are cncerned abut the well-being and develpment f ur students, and are available t discuss any cncerns. Faculty are legally bligated t share infrmatin with the University s Title IX crdinatr in certain situatins t help ensure that the stude nt s safety and welfare is being addressed, cnsistent with the requirements f the law. These disclsures include but are nt limited t reprts f sexual assault, relatinal/dmestic vilence, and stalking. Please refer t Nrth Park s Safe Cmmunity site fr cntact infrmatin and further details. BSE 3630 Gavr