La Salle University Online Program Recommendations

Transcription

1 Colloquy La Salle Online Program Recommendations A review of online programs to be considered by La Salle Colloquy September 2014

2 Table of Contents Table of Contents... 1 Recommendation Summary... 3 Background and Methodology Methodology About La Salle Economic Baseline Study Regions Demographics Education and Labor Force Composition Industry and Employment Overview Regional Competitiveness Analysis Higher Education Market Top Fields of Study Online Higher Education Growth Student Online Education Preferences Geography of Online Students Characteristics of Online Students Training Gaps Program Analysis Analytics Business Administration Computer Information Science Counseling Psychology Economic Crime Forensics Human Capital Development Information Technology Leadership Instructional Technology Management Marriage and Family Counseling Nonprofit Leadership Nursing (RN to BSN and DNP) RN to BSN Nursing Practice Public Health Master of Public Health Doctorate of Public Health P age

3 Pre- Speech- language Pathology (PreSLP Program) Competitive Review APPENDIX CIP Codes and Descriptions APPENDIX CIP Codes and Related Occupations (SOC Codes) P age

4 Recommendation Summary La Salle is committed to remaining strong in program areas in which it has been successful as the institution continues to enhance its program offerings to meet the needs of post- traditional learners, age 25 and older, whose learning requirements and goals include degree completion, graduate education and professional retraining, and individuals transitioning from the military. 1 With these goals in mind, Colloquy analyzed the feasibility and marketability of select undergraduate and graduate programs as previously determined by both Colloquy and La Salle. Colloquy used its proprietary algorithm to arrive at its recommendations with key inputs from different data including economic, industry and employment, higher education trends, market and demographic. Through this research, Colloquy is seeking to identify programs that align with La Salle s brand reputation and regional strength, meet our criteria for projected job growth, and support higher education growth trends or represent a niche and a growing opportunity. Based on higher education, market and labor market trends and projections nationally, in Pennsylvania, and in the Mid- Atlantic region, the following programs are recommended and accordingly ranked for La Salle. Further discussion is recommended at the program level to discern the next steps of a partnership with Colloquy including which services would be requested and to determine what will highlight each program from the marketing and curricular perspectives. Proposed for Online Delivery La Salle does not currently offer the programs in the following chart online. Colloquy ranked the programs as following: Doctor of Nursing Practice, Master s in Analytics, and MBA are ranked as high meaning that there is a strong opportunity for these programs to be successful in the marketplace for La Salle. o As we further examine the online MBA opportunity, concentrations are recommended. Areas to be considered might include IT, Non- profit Leadership, and Health Care Master s in Public Health is ranked as medium as we remain confident in the health vertical and growing La Salle s presence in this area but there is hesitancy. Doctorate in Public Health is recommended to be re- reviewed after November 2014 s ASPPH (Association of Schools and Programs of Public Health) review and report on DPH curricula is issued. Master s in Counseling Psychology and Marriage and Family Counseling are not currently recommended for online delivery largely due to lower than average job growth in the sectors in Pennsylvania however, we do appreciate and note the strength of the ground programs. Program Degree Level Ranking Business Administration Master s High Nursing Practice Doctorate High Analytics Master s High Public Health Master s Medium Public Health Doctorate Hold Counseling Psychology Master s Low Marriage and Family Counseling Master s Low P age

5 Programs Currently Offered Online La Salle currently offers the programs in the following chart online. The marketability of each program is assessed below to understand whether Colloquy believes these programs could be strong for partnership or continued investment from La Salle. RN- BSN continues to be a very strong market opportunity that is highly marketable. This program is recommended. Master s of Economic Crime Forensics is highly recommended with a strong market potential however a program name change is highly recommended to be more competitive. Market data shows that the word Cyber should be included in the program name. Master s of Information Technology Leadership and Computer Information Science are large market opportunities but La Salle is not known in these program areas. Key industry relationships and investment will need to be made to grow these programs. Master s of Non- Profit Leadership is a solid program for La Salle and one for which it is well known yet this degree does not appear in the top 10 degrees conferred in Pennsylvania. Additionally, the market itself is limited and one does not need a master s degree to necessarily advance in this field. While elearning is global and growing, the Master s of Instructional Technology Management market has a few large players and then many small ones. This program does not appear to be key from a strategic growth perspective. Human resource manager positions are expected to grow faster than average but all other associated jobs are projected to grow significantly lower than the average. With a limited job outlook, the Human Capital Development Master s degree is ranked as medium- low from a marketability perspective. Pre- speech Language Pathology post- baccalaureate certificate is a small market as the Master s degree does not require the post- baccalaureate certificate, hence this is ranked as having low marketability. Program Degree Level Ranking RN to BSN Bachelor s High Marketability Economic Crime Forensics Master s High Marketability Information Technology Leadership Master s High Marketability Computer Information Science Master s High Marketability Nonprofit Leadership Master s Medium Marketability Instructional Technology Management Master s Medium Marketability Human Capital Development Master s Medium - Low Marketability Pre- Speech Language Pathology Post- Baccalaureate Certificate Low Marketability 4 P age

6 Colloquy reviewed key indicators as part of understanding the marketplace. Important indicators include Projected Employment greater than average - 11%, change in the projected number of jobs, growth in enrollments, number of degrees conferred, average number of degrees conferred among the top ten institutions conferring, and the share of the market leader. Pennsylvania Selected Programs and Key Indicators Estimated Projected Change in CAGR Program Employment Jobs 5% 11% Analytics (Master s) Business Administration (Master s) Computer Information Science (Master s) Counseling Psychology (Master s) Economic Crime Forensics (Master s) Human Capital Development (Master s) Information Technology Leadership (Master s) Instructional Technology Management (Master s) Marriage and Family Counseling (Master s) Nonprofit Leadership (Master s) RN to BSN (Bachelor s) Nursing Practice (Doctorate) Public Health (Master s) Public Health (Doctorate) Pre- Speech Language Pathology (Post- Bacc. Cert.) # of Institutions (2013) # of Degrees Conferred (2013) Avg. # of Degrees Conferred Top 10 % Share of Market Leader No 7,290 No N/A 22% No 7,870 No 52 3, % Yes 10,130 Yes % No 1,380 Yes % Yes 6,220 Yes N/A 72% No 3,570 Yes % No 2,820 Yes 6 75 N/A 39% No 460 Yes % No 1,160 Yes N/A 35% No 1,430 No N/A 50% Yes 23,610 No 53 4, % Yes 26,650 Yes 8 83 N/A 27% Yes 4,330 Yes % 39% Yes 4,330 No 3 28 N/A 61% Yes 1,970 N/A N/A N/A N/A N/A 5 P age

7 National Selected Programs and Key Indicators Program Analytics (Master s) Projected Employment 11% Estimated Change in Jobs CAGR 5% # of Institutions (2013) # of Degrees Conferred (2013) Avg. # of Degrees Conferred Top 10 % Share of Market Leader Yes 313,700 No 54 1, % Business Administration (Master s) Computer Information Science (Master s) Counseling Psychology (Master s) Economic Crime Forensics (Master s) Human Capital Development (Master s) Information Technology Leadership (Master s) Instructional Technology Management (Master s) Marriage and Family Counseling (Master s) Nonprofit Leadership (Master s) RN to BSN (Bachelor s) Nursing Practice (Doctorate) Public Health (Master s) Public Health (Doctorate) Pre- Speech Language Pathology (Post- Bacc. Cert.) No 22,736 No 1, ,395 1,761 4% Yes 277,700 No 174 4, % No 75,700 No 217 9, % Yes 187,800 Yes 52 1, % No 90,600 No 191 5, % No 135,000 Yes 35 1, % Yes 18,400 No 179 4, % No 72,400 Yes 120 3, % No 80,300 Yes 83 1, % Yes 550,900 Yes ,566 1,713 4% Yes 637,300 Yes % Yes 178,300 Yes 194 9, % Yes 178,300 Yes % Yes 116,100 No 1 11 N/A 100% 6 P age

8 Mid- Atlantic States Selected Programs and Key Indicators Estimated Projected # of Change in CAGR Program Employment Institutions Jobs 5% 11% (2013) Analytics (Master s) Business Administration (Master s) Computer Information Science (Master s) Counseling Psychology (Master s) Economic Crime Forensics (Master s) Human Capital Development (Master s) Information Technology Leadership (Master s) Instructional Technology Management (Master s) Marriage and Family Counseling (Master s) Nonprofit Leadership (Master s) RN to BSN (Bachelor s) Nursing Practice (Doctorate) Public Health (Master s) Public Health (Doctorate) Pre- Speech Language Pathology (Post- Bacc. Cert.) # of Degrees Conferred (2013) Avg. # of Degrees Conferred Top 10 % Share of Market Leader Yes 47,400 Yes 4 73 N/A 92% Yes 395,750 No , % Yes 54,840 No 35 1, % No 8,670 Yes % Yes 40,310 Yes % No 15,960 Yes % No 25,620 Yes N/A 34% No 2,690 Yes % No 8,060 No % No 9,470 Yes N/A 59% Yes 49,870 Yes , % Yes 59,430 Yes 9 85 N/A 27% Yes 18,530 Yes 36 2, % Yes 18,530 Yes % Yes 13,020 N/A N/A N/A N/A N/A 7 P age

9 The chart below highlights additional market trends and inputs that impact the projected viability of degree programs offered online or on campus: About La Salle Market Trends Understanding the number of jobs in an area is an indicator of economic vitality. According to the Joint Economic Committee, as of July 2014, Pennsylvania s unemployment rate, 5.7%, is below the national rate of 6.1%. La Salle is located in Philadelphia, Pennsylvania. Pennsylvania s employment growth between 2008 and 2012 of 0.24% surpassed the national growth of employment, %, by 0.26%. Accounting for the difference was an industry mix inclined toward industries that experienced faster growth, coupled with the fact that a large share of local industries their counterparts nationally. Three industries leisure and hospitality, professional and business services, and mining and logging are outperforming the national sector rate of job gains since A three- year trend shows students are increasingly willing to enroll in institutions more than 100 miles from their home (20% in 2012 to 46% in 2014). 2 La Salle is a private not- for- profit institution. Amongst private, non- profit 4- year institutions, 70.5% of undergraduates and 51.5% graduate students are enrolled exclusively in distance education in the state of Pennsylvania. This bodes well for continued success in driving online enrollments for La Salle within the state of Pennsylvania Online College Students 3 Enrollment in Distance Education Courses, by State: Fall P age

10 Four of La Salle s top five fields of study for Bachelor s degrees are among the top fields of study among all 2013 Bachelor degree conferrals in the U.S. Communications is not among the U.S. top five Bachelor s degree programs. La Salle s top fields of study for Bachelor s and Master s degrees are Business, Communications, Education, Health Professions and Psychology. As of fall 2013, approximately 65% of students enrolled at La Salle were women. 4 In comparison to Mid- Atlantic States and the nation, Pennsylvania has significantly higher proportion of White residents. Three of La Salle s top five fields of study for Master s degrees are among the top fields of study among all 2013 Master degree conferrals in the U.S. Fields of study, Psychology and Communications, are not among the U.S. top five Master s degree programs. Just four sectors in Pennsylvania education and health services; leisure and hospitality; professional and business services; and mining and logging have realized significant net job gains since Online students work full time, most often in education, healthcare, professional services and computer information systems. Online students are typically Caucasian females with a total average family income of $66,500. Mid- Atlantic States have a higher median income of $63,636, compared to Pennsylvania ($52,267) and the nation ($53,046). 4 National Center for Education Statistics 9 P age

11 Background and Methodology Background La Salle seeks to understand the feasibility and marketability of select undergraduate and graduate programs currently being offered online: Undergraduate Pre- Speech Language Pathology (Post- Baccalaureate Certificate) RN to BSN (Bachelor s) Graduate Computer Information Science (Master s) Economic Crime Forensics (Master s) Human Capital Development (Master s) Information Technology Leadership (Master s) Instructional Technology Management (Master s) Nonprofit Leadership (Master s) In addition, La Salle seeks a recommendation for additional online graduate programs based on economic and labor market demand. Programs were previously identified in partnership by La Salle and Colloquy: Analytics (Master s) Counseling Psychology (Master s) Marriage and Family Counseling (Master s) Public Health (Master s) Nursing Practice (Doctorate) Public Health (Doctorate) 10 P age

12 Methodology Many factors are used to forecast the potential success of any program launched online or on- campus. This review includes occupational trends, consumer interest, online higher education growth and industry trends. It is also important to review trends from a geographic perspective, including national and regional information. Below are primary factors utilized in this report to determine viability for any program launched online or on- campus. Figure 1 - Market Indicators Primary Factors: Employment Growth: The average projected employment growth of all occupations is 11%. If projected employment growth for an occupation or a group of related occupations is greater than or equal to 11%, then this is an indication potential graduates will be able to meet the market demand for the occupation. Compound Annual Growth Rate (CAGR): Based on Colloquy s analysis, degrees conferred over a period with a CAGR of 5% or greater is an indication that the program is growing steadily notwithstanding one year if the number of degrees conferred is down. Top Ten Institutions Analysis: Understanding the performance of the leading institutions provides insights for potential growth and market share. Google Trends: Colloquy utilizes Google Trends to determine program interest in Education and Jobs. According to Google Trends, the numbers on the graphs reflect how many searches have been done for a particular keyword, relative to the total number of searches done on Google over time. They don't represent absolute search volume numbers, because the data is normalized and presented on a scale from Each point on the graph is divided by the highest point or 100. Employment and wage data used in this report are derived from Bureau of Labor Statistics (BLS). Occupation data are evaluated using O*net, a database containing information on hundreds of standardized and occupation- specific descriptors. O*net is a variation on the national industry/occupation crosswalk from Bureau of Labor Statistics. Training programs are classified according to the National Center for Education Statistics (NCES) Classification of Instructional Program Codes (CIP code). For related training programs. This report uses the CIP to SOC crosswalk from the National Center for Education Statistics. The crosswalk is helpful when assessing the market; however, the crosswalk does not account for graduates from one program in a field/industry unrelated to its training program. Other data sources used in this report, such as Colloquy s proprietary analysis and other publications/studies, are noted in the text. 11 P age

13 About La Salle La Salle, a Catholic university in the tradition of the Brothers of the Christian Schools, is located in Philadelphia, PA. The private, not- for- profit university encourages its students to enhance their academic experience by immersing themselves into the Philadelphia community and region. 5 La Salle is also committed to remaining strong in program areas in which it has been successful as it continues to enhance its program offerings to meet the needs of the post- traditional learner, individuals aged 25 and older, whose learning requirements and goals include degree completion, graduate education and professional retraining, and individuals transitioning from the military. 6 As of fall 2013, approximately 65% of students enrolled at La Salle were women. 7 Between 2002 and 2013, La Salle averaged 5,178 applicants and accepted an average of 74% of all applicants. An average of 895 or 24% of those accepted enrolled each year. According to NCES, in 2013 La Salle conferred 1,667 certificates and degrees, 0.84% of all certificates and degrees conferred in Pennsylvania. In 2013 La Salle conferred primarily Bachelor s and Master s degrees, 57% and 33% of all degrees respectively. Figure 2 La Salle 2013 Degree Conferrals Doctor's degree - professional practice Post- master's certificate 0% Master's degree 33% La Salle Degree Conferrals, 2013 Award of less than 1 academic year 0% Associate's degree 3% Postbaccalaureate certificate 6% Bachelor's degree 57% National Center for Education Statistics 12 P age

14 Based on La Salle s 2013 degree conferrals, La Salle s top fields of study include Business, Communications, Education, Health Professions and Psychology. Figure 3 and 4 highlight La Salle s top fields of study as well as the top programs of study by award level. Amongst Bachelor degree programs, Health Professions degrees comprise of 30% of La Salle conferrals followed by Business (23%) and Communications (8%). Four of La Salle s top five fields of study for Bachelor s degrees are among the top fields of study among all 2013 Bachelor degree conferrals in the U.S. Communications is not among the U.S. top five Bachelor s degree programs. Figure 3 La Salle Top Fields and Programs of Study Bachelor s* Programs of Study Field of Study (Bachelor s) Registered Nursing Health Professions Health and Wellness Speech- Language Pathology/Pathologist Accounting Marketing Business Business Finance Communications Psychology Communications, General Psychology, General Education Teaching Individuals in Elementary Special Education Programs Source: National Center for Education Statistics *Top programs of study where based on the number of degrees conferred. Programs included in this analysis conferred more than 20 degrees in Amongst Master s degree programs, Business degrees comprise of 31% of La Salle conferrals followed by Health Professions (28%) and Psychology (17%). Three of La Salle s top five fields of study for Master s degrees are among the top fields of study among all 2013 Master degree conferrals in the U.S. Fields of study, Psychology and Communications, are not among the U.S. top five Master s degree programs. Figure 4 La Salle Top Fields and Programs of Study Master s* Programs of Study Field of Study (Master s) Business Administration Finance Business Accounting Marketing Marriage and Family Therapy/Counseling Health Professions Speech- Language Pathology/Pathologist Adult Health Nurse/Nursing Counseling Psychology Psychology Clinical Psychology Education Education, General Communications Communication, General Source: National Center for Education Statistics *Top programs of study where based on the number of degrees conferred. Programs included in this analysis conferred more than 20 degrees in P age

15 Economic Baseline Study Regions This report highlights the supply and demand for the select programs in three geographic areas. The regions were chosen to provide a broad view of the market as well as a narrow immediate market area for La Salle. Region A: Pennsylvania Region B: Mid- Atlantic States (Delaware, DC, Maryland, New Jersey, New York, Virginia and West Virginia) Region C: United States Figure 5 Pennsylvania Figure 6 Mid- Atlantic 8 Figure 7 - United States of America 8 Pennsylvania is excluded from Mid- Atlantic data points. 14 P age

16 Demographics The state of Pennsylvania is slightly older than the surrounding Mid- Atlantic States and the nation, but has roughly the same proportion of males and females as the comparative groups. Pennsylvania has a median age of 40, which is two and three years older than the corresponding age for Mid- Atlantic States and the nation respectively. The proportion of individuals under the age of 45 trails the surrounding Mid- Atlantic States and the nation, by 2.1 and 3.4 percentage points. Therefore, Pennsylvania has a higher proportion of individuals older than the age of 45. In comparison to Mid- Atlantic States and the nation, Pennsylvania has significantly higher proportion of White residents. At 79.4%, the proportion of White residents is more than 15% greater than the White residents in the Mid- Atlantic States and the nation. Although there are slightly more Black or African- American residents in the nation in comparison to Pennsylvania, there are significantly more Black or African- Americans in the Mid- Atlantic States than Pennsylvania s. There are 6.6% more Black or African- American residents in the Mid- Atlantic States than in Pennsylvania. Just 5.7% of Pennsylvania residents are Hispanic or Latino, more than a third less than the national average. Pennsylvania Mid- Atlantic States United States Population 12,699,589 45,348, ,138,711 Median Age (estimates) Age Under 25 years 31.8% 32.5% 33.9% 25 to 34 years 12.0% 13.5% 13.3% 35 to 44 years 12.7% 13.7% 13.3% 45 to 54 years 15.1% 15.0% 14.4% 55 to 59 years 6.90% 6.5% 6.4% 60 years and over 21.4% 18.9% 18.7% Sex Male 48.7% 48.6% 49.2% Female 51.3% 51.4% 50.8% Race and Ethnicity White 79.4% 60.4% 63.7% Black or African- American 10.4% 17.0% 12.2% American Indian and Alaska Native 0.10% 0.21% 0.7% Asian 2.80% 6.6% 4.8% Native Hawaiian and Other Pacific Islander 0.00% 0.0% 0.2% Some Other Race 0.20% 0.4% 0.2% Two or More Races 1.40% 1.7% 2.0% Hispanic or Latino (of any race) 5.70% 13.8% 16.4% American Community Survey 5- Year Estimates 15 P age

17 Education and Labor Force Composition In educational attainment, Mid- Atlantic States have a higher percentage of adult population (age 25 and up) with a bachelor s and post graduate degree (19.6% and 14.2%), compared to Pennsylvania (10.4% and 16.5%) and the nation (10.6% and 17.9%). Pennsylvania significantly trails the Mid- Atlantic States and the nation with the number of bachelor s degree holders. However, the percentage of individuals enrolled in college or graduate schools is nearly the same for each of the geographic regions, which suggests individuals in Pennsylvania are not completing higher education programs at the same rate as individuals in other regions. As for the labor force, participation rates are relatively similar with 63.2% participating in Pennsylvania and 65% participating in the Mid- Atlantic States, compared to overall 64.2% participation in the nation. However, Mid- Atlantic States have a higher median income of $63,636, compared to Pennsylvania ($52,267) and the nation ($53,046). Figure 9 Education and Labor Force Composition Profile Pennsylvania Mid- Atlantic States United States Population 12,699,589 45,348, ,138,711 School Enrollment (population 3 years 3,171,501 13,955,563 82,291,141 and over enrolled in school) Nursery school, preschool 6.3% 6.0% 6.1% Kindergarten 4.6% 5.0% 5.1% Elementary school (grades 1-8) 38.7% 38.0% 39.8% High school (grades 9-12) 21.3% 21.0% 21.0% College or graduate school 29.1% 30.0% 28.1% Educational Attainment (25 years and 8,658,872 35,972, ,336,017 over) No High School Diploma 11.7% 13.6% 14.2% High school graduate (includes 37.2% 27.3% 28.2% equivalency) Some college, no degree 16.5% 18.2% 21.3% Associate's degree 7.5% 7.15% 7.7% Bachelor's degree 16.6% 19.6% 17.9% Graduate or professional degree 10.4% 14.2% 10.6% Labor Force Population (population 16 10,265,643 36,317, ,810,053 years and over) In Labor Force 63.2% 65% 64.7% (population 16 years and over) Median Household Income $52,267 $63,636 $53, P age

18 Industry and Employment Overview Understanding the number of jobs in an area is an indicator of economic vitality. According to the Joint Economic Committee, as of July 2014, Pennsylvania s unemployment rate, 5.7%, was below the national rate of 6.1%. However, Pennsylvania has experienced a net job loss of.3% since the recession. Figure 10 depicts the unemployment rate and net job gains/losses of each state in the U.S., including District of Columbia. Four of the Mid- Atlantic States have experienced net job gains since the recession. Figure 10 Unemployment Rate by State Source: Joint Economic Committee In addition, the Commonwealth of Pennsylvania s Workforce System has established High Priority Occupations (HPOs) where more than $10 million in education and training dollars are targeted for investment in key occupations. These occupations are those in demand by employers, have higher skill needs, and are most likely to provide family- sustaining wages. 10 The list was derived by the commonwealth s workforce system that involved, industry and occupational data analysis, expert input and regional factors. Of the 107 identified HPOs, 29 required at least a Bachelor s Degree. These top programs were related to Business, Finance, Technology, Engineering, Social Services Education Healthcare and Sales. 10 Philadelphia Works, Inc. 17 P age

19 Figure 11 Pennsylvania s High Priority Occupations SOC Code Occupation Education Attainment Sales Managers BD Industrial Production Managers BD Logisticians BD Training & Development Specialists BD Market Research Analysts & Marketing Specialists BD Accountants & Auditors BD Insurance Underwriters BD Computer Systems Analysts BD Computer Programmers BD Software Developers, Applications BD Software Developers, Systems Software BD Network & Computer Systems Administrators BD Civil Engineers BD Industrial Engineers BD Mechanical Engineers BD Biological Technicians BD Mental Health Counselors MD Child, Family & School Social Workers BD Healthcare Social Workers MD Mental Health & Substance Abuse Social Workers BD Health Educators BD Career/Technical Education Teachers, Secondary School BD Special Education Teachers, Middle School BD Special Education Teachers, Secondary School BD Pharmacists PROF Occupational Therapists MD Medical & Clinical Laboratory Technologists BD Securities, Commodities & Financial Services Sales Agents BD Sales Representatives, Technical & Scientific Products BD Source: Commonwealth of Pennsylvania s Workforce System To better understand the employment growth in Pennsylvania through the recession, Figure 12 depicts the impact of the recession on employment growth between 2007 and Pennsylvania s labor market recovery has been unequal between different sectors. 11 The state s trade, transportation, and utilities sector which makes up almost one- fifth of the state s nonfarm payroll jobs 12 has still not fully recovered to 2007 levels of employment. There are roughly 14 percent fewer jobs in Pennsylvania s construction and manufacturing sectors, which before the recession made up almost 16 percent of the state s total nonfarm payroll jobs. However, these three sectors are outperforming the national rate of recovery and the state s construction sector has lost jobs at a significantly lower rate than the national average. 11 Beyond Unemployment: Pennsylvania s Sluggish Labor Market, June Bureau of Labor Statistics 18 P age

20 More than half of Pennsylvania s nonfarm payroll jobs exist in its three largest sectors trade, transportation, and utilities; professional and business services; and education and health services. Before the recession (between 2004 and 2007) nearly 82 percent of the state s annual job gains, approximately 41,000 jobs per year, were created in these sectors. From 2009 to 2012 just under 72 percent of annual job gains, approximately 31,300 jobs per year were created in these sectors. The annual rate of job gains in Pennsylvania s three largest sectors has slowed almost 25 percent since before the recession. 13 Just four sectors in Pennsylvania education and health services; leisure and hospitality; professional and business services; and mining and logging have realized significant net job gains since Three leisure and hospitality, professional and business services, and mining and logging are outperforming the national sector rate of job gains. Mining and logging is by far Pennsylvania s fastest- growing sector. In 2012, there were roughly 75 percent more mining and logging jobs in the state than existed in Figure 12 Pennsylvania Job Impact of Recession on Pennsylvania vs. Average National Impact (Percentage Change in Jobs by Sector, ) Source: Beyond Unemployment: Pennsylvania s Sluggish Labor Market, June Beyond Unemployment: Pennsylvania s Sluggish Labor Market, June P age

21 As highlighted in Figure 13, the Health Care and Social Assistance sector employed 19% of the labor force in Pennsylvania, followed by Retail Trade (13%), Manufacturing (12%) and Accommodation and Food Services (9%). Both the Health Care and Social Assistance and Retail Trade sectors employed majority of individuals in the Mid- Atlantic States and in the nation as a whole. Manufacturing employs a significant number of individuals in Pennsylvania and the nation, but the sector does not employ significantly in the Mid- Atlantic States. Figure 13 Employment Percentage by Industry Industry Pennsylvania Mid- Atlantic States United States Percentage of Employment, 2013 Percentage of Employment, 2013 Percentage of Employment, 2013 Agriculture, forestry, fishing and hunting 0.48% 0.32% 1.07% Mining, quarrying, and oil and gas extraction 0.72% 0.27% 0.72% Utilities 0.45% 0.47% 0.49% Construction 4.60% 5.03% 5.15% Manufacturing 11.49% 6.53% 10.62% Wholesale trade 4.60% 4.62% 5.08% Retail trade 12.89% 13.11% 13.34% Professional and technical services 6.62% 9.93% 7.19% Management of companies and enterprises 2.72% 1.99% 1.85% Administrative and waste services 5.95% 6.95% 7.32% Educational services 3.48% 3.36% 2.33% Health care and social assistance 18.84% 16.75% 15.56% Transportation and warehousing 4.31% 3.31% 3.76% Information 1.80% 2.81% 2.39% Finance and insurance 5.16% 5.72% 4.98% Real estate and rental and leasing 1.20% 2.08% 1.76% Arts, entertainment, and recreation 1.88% 1.92% 1.80% Accommodation and food services 8.97% 9.84% 10.77% Other services, except public administration 3.85% 4.65% 3.67% Unclassified NC 0.33% 0.16% Source: Bureau of Labor Statistics NC Not Calculable, the data does not exist or it is zero. 20 P age

22 Regional Competitiveness Analysis 14 La Salle Program Recommendations 2014 This section explores Pennsylvania s employment growth over the timeframe of 2008 to 2012 using a shift share- share analysis. A shift share analysis can be valuable for diagnosing, describing and building understanding of major differences between the industry pattern of employment growth locally and nationwide trends. 15 There are three components to a shift share analysis: National Growth The change in local employment that would have occurred for a specific industry had it grown at the national rate of all industries combined. Industrial Mix The additional gain (or loss) in local employment that would have occurred for a specific industry (additional to the national growth effect) due to the industry growing faster (or slower) nationally than the rate of all industries combined. Competitive Share or Regional Shift The additional gain (or loss) in local employment for a specific industry beyond the national growth and industry mix effects resulting from the industry growing faster or slower than the same industry nationally. Employment estimates (Figure 14) in this analysis vary from data from Bureau of Labor Statistics because employment estimates represent job counts not a number- of- people employed count. 16 Figure 14 Pennsylvania Employment Growth, Industry Actual Growth Employment Market Employment Market Percent Net Count Share Count Share Growth Farm Employment 73,161 1% 78, % 5, % Forestry, Fishing, and Related Activities 18, % 18, % % Mining 36, % 52, % 15, % Utilities 22, % 23, % % Construction 402, % 358, % - 44, % Manufacturing 666, % 593, % - 72, % Wholesale Trade 260, % 250, % - 9, % Retail Trade 788, % 773, % - 15, % Transportation and Warehousing 263, % 266, % 2, % Information 122, % 108, % - 14, % Finance and Insurance 377, % 406, % 29, % Real Estate and Rental and Leasing 229, % 248, % 19, % Professional, Scientific, and Technical Services 476, % 476, % % Management of Companies and Enterprises 118, % 134, % 15, % Administrative and Waste Services 361,262 5% 371, % 10, % 14 Bureau of Economic Analysis Employment estimates include full and part- time employees, the number of proprietors of unincorporated businesses, people holding more than one job and residents living outside of Pennsylvania but who commute to work in Pennsylvania 21 P age

23 Educational Services 261, % 276, % 15, % Health Care and Social Assistance 972, % 1,026, % 54, % Arts, Entertainment, and Recreation 149, % 161, % 12, % Accommodation and Food Services 449, % 466, % 17, % Other Services (except Public Administration) 408, % 414, % 5, % Federal Civilian 104, % 100, % - 4, % Military 37, % 36, % - 1, % State Government 192, % 192, % % Local Government 482, % 458, % - 24, % Total Employment 7,276, % 7,294, % 17, Source: Bureau of Economic Analysis Based on the results of the analysis, Figure 15 16, Pennsylvania s employment growth between 2008 and 2012 of 0.24% surpassed the national growth of employment, %, by 0.26%. Accounting for the difference was an industry mix inclined toward industries that experienced faster growth, coupled with the fact that a large share of local industries outperformed their counterparts nationally. National Growth: As previously indicated, the national growth between 2008 and 2012 was %. If the industry composition and growth of employment had been the same locally as nationally, then Pennsylvania s employment growth between 2008 and 2012 would have been the same. Industry Mix: The positive total of all industries reveal that the industry composition employment for Pennsylvania is tilted toward faster growing industries. Industries that experienced gains include Utilities, Finance and Insurance, Educational Services, and Health Care and Social Assistance. Industries that experienced the greatest loss were in Construction and Manufacturing. Regional Shift: When employment in a local industry grows faster or declines less than its counterpart nationally, there is either a positive or negative shifts in the net share of national employment captured by that industry locally. The total reported for the regional- shift component is - 469, showing Pennsylvania employment slipped an additional % because a larger proportion of industries grew more slowly locally than nationally. Because most recent employment growth in Pennsylvania was primarily due to growth in overall industry mix rather than overall employment across all industries in Pennsylvania, it is important to understand driving forces within industry growth. Hence, a brief synapsis of overall industry trends is included within the Program Analysis section of this report for each reviewed program area. 22 P age

24 Figure 15 Shift Share Components, Industry National Growth Industry Mix Regional Shift Percent Net Percent Net Percent Net Farm Employment ,637 Forestry, Fishing, and Related Activities Mining , ,297 Utilities ,182 Construction , ,315 Manufacturing , ,835 Wholesale Trade , Retail Trade , ,947 Transportation and ,936 Warehousing Information , ,859 Finance and Insurance , ,452 Real Estate and Rental and , ,962 Leasing Professional, Scientific, , ,469 and Technical Services Management of , ,479 Companies and Enterprises Administrative and Waste , Services Educational Services , ,445 Health Care and Social , ,774 Assistance Arts, Entertainment, and , ,227 Recreation Accommodation and Food , Services Other Services (except , ,742 Public Administration) Federal Civilian , ,164 Military State Government , ,939 Local Government , ,553 Total Employment , , Source: Bureau of Economic Analysis 23 P age

25 Figure 16 Graphical Summary of PA s Shift Share Analysis Results, Source: Bureau of Economic Analysis 24 P age

26 Higher Education Market Top Fields of Study In academic year 4,876,088 certificates and degrees were conferred in the United States. The top fields of study based on degrees conferred for Bachelor s and Master s degrees include Business, Health Professions and Education. Figure 17 and 18 highlight the top fields of study and related top program areas by degree level. Figure 17 Bachelor s Top Fields of Study and Program Areas 17 Business Field of Study Health Professions Social Sciences Psychology Education Source: NCES Bachelor s Penetration Business Administration and Management, General Accounting Finance, General Marketing/Marketing Management, General Management Information Systems, General Registered Nursing/Registered Nurse Health/Health Care Administration/Management Health Services/Allied Health/Health Sciences, General Communication Sciences and Disorders, General Health Professions and Related Clinical Sciences, Other Political Science and Government, General Sociology Economics, General Anthropology International Relations and Affairs Psychology, General Physiological Psychology/Psychobiology Social Psychology Research and Experimental Psychology, Other Experimental Psychology Elementary Education and Teaching Early Childhood Education and Teaching Physical Education Teaching and Coaching Special Education and Teaching, General Secondary Education and Teaching 17 National Center of Education Statistics 2013 Degrees Conferred 25 P age

27 Figure 18 Master s Top Fields of Study and Program Areas Business Education Field of Study Health Professions Public Administration and Social Service Professions Engineering Source: NCES Master s Penetration Business Administration and Management, General Accounting Finance, General Human Resources Management/Personnel Administration, General Management Information Systems, General Education, General Educational Leadership and Administration, General Curriculum and Instruction Special Education and Teaching, General Counselor Education/School Counseling and Guidance Services Registered Nursing/Registered Nurse Public Health, General Health/Health Care Administration/Management Physician Assistant Occupational Therapy/Therapist Social Work Public Administration Public Policy Analysis, General Human Services, General Public Administration and Social Service Professions, Other Electrical and Electronics Engineering Mechanical Engineering Civil Engineering, General Systems Engineering Engineering, General 26 P age

28 Online Higher Education Growth Americans are becoming more trusting of online higher education degree programs 18 and institutions are meeting the demand. Approximately 67% of institutions consider online education critical to their long- term strategy. 19 Figure 19 Online Education Critical to Long- Term Strategy Source: Grade Change: Tracking Online Education in the United States The National Center of Education Statistics estimates that 5.5 million students were enrolled in at least one online course in 2012, nearly one- quarter of the total enrollments. Among the 5.5 million students, roughly 2.6 million were enrolled in fully online programs. Although the growth rate of online enrollments has slowed, it is still three to four times that of classroom enrollment, which declined in 2012 after years of steady growth. 20 As of Fall 2013, online students make up 15% of the total higher education headcount, up from 6% in By 2020, online will reach 20%. With 3.2 million students learning online, but only 7% year- to- year growth (down from 20% in 2009), the online market has achieved mainstream status Gallup.com American s Trust in Online Higher Ed Rising 19 Grade Change: Tracking Online Education in the United States 20 Online College Students Eduventures, Inc. 27 P age

29 Figure 20 - Top Bachelor s Online Enrollments by Fields of Study Online graduate programs are more developed than undergraduate online programs. The share of graduate students enrolled in fully online programs is twice as high as the share of undergraduates, 22 to 11 percent. Undergraduates, however, are almost twice as likely as graduate students to take a combination of face- to face and online courses, 14.2 to 7.8 percent. 22 According to Eduventures, the undergraduate fields of study with the most online enrollments include Business (455,670), Criminal Justice (130,699) and Computer Information Science (128,945). The year- over- year growth amongst all fields study at the Bachelor s level ranged from 0% - 15%. As for graduate programs, the fields of study with the most online enrollments include Business (207,632), Education (154,380) and Healthcare (62,000). Year- over- year growth amongst graduate fields study at the Master s level ranged from 9% - 20%. 22 Insider Higher Education Identifying the Online Student 28 P age

30 Figure 21 - Top Bachelor s Online Enrollments by Fields of Study Source: Eduventures, Inc. Figure 22 - Top Master s Online Enrollments by Fields of Study Source: Eduventures, Inc. 29 P age

31 Student Online Education Preferences The field of Business is the most preferred field of study and the most preferred field of study for online delivery, followed by IT and Healthcare programs. 23 As La Salle considers expanding its current program offerings online, it is important to understand where students have recently showed the greatest interest for online programs. Each of the highly recommended programs, Analytics, Business Administration, Computer Information Science, Economic Crime Forensics, Information Technology Leadership and Nursing are related to the top preferred online programs. Figure 23 Online Preference Preference for Wholly/Majority Online Source: Eduventures The Adult Higher Education Consumer 2013 Preference by Field This preference is reiterated in Education Dynamics elearning Index report. The report highlights prospective students demand for online degree programs by analyzing online inquiries from select online education directories. The elearning Demand Index is a review of the aggregate demand for a given online degree program among prospective students among inquiries on college search sites during a 12 month period. 24 Figure 24 Index Score Description Descriptions Score High 63+ Medium High Medium Low Low 0-34 Source: Education Dynamics elearning Index Eduventures The Adult Higher Education Consumer Education Dynamics elearning Index P age

32 Demand Index for Field of Study 25 As shown in Figure 24, nine fields of study at the Bachelor s level were analyzed. At the Bachelor s level, online Business, Health Professions, Computer & Information Sciences are the highest in demand, comprising 64.5% of online inquiries. Business and Health Professions were also among the highest in demand among Master s degrees, followed by Criminal Justice (Figure 24). The top three graduate fields of study comprised 68.2% of the online inquiries at the graduate level. Figure 25 Education Dynamics Bachelor s Field of Study 26 Field of Study Bachelor s Penetration Demand Index Business 33.5% 54 Health Professions 16.23% 54 Computer & Information Sciences Criminal Justice & Law Humanities & Social Sciences 14.49% 56 Education 4.48% 52 Visual & Performing Arts 1.80% 54 Engineering & Sciences 0.14% 50 Trades 0.06% 47 Source: Education Dynamics elearning Index 2013 Figure 26 Education Dynamics Master s Field of Study 27 Field of Study Master s Penetration Demand Index Business 25.60% 51 Health Professions 22.23% 51 Education 20.34% 52 Humanities & Social Sciences 18.77% 48 Criminal Justice & Law 6.84% 49 Computer & Information Sciences 5.56% 44 Engineering & Sciences 0.50% 43 Visual & Performing Arts 0.22% 45 Trades - - Source: Education Dynamics elearning Index 2013 Geography of Online Students 25 Education Dynamics elearning Index Education Dynamics elearning Index Education Dynamics elearning Index P age

33 Online students are enrolling further away from their residence. A three- year trend shows students are increasingly willing to enroll in institutions more than 100 miles from their home (20% in 2012 to 46% in 2014). 28 Amongst all institutional types, the Southeast has the highest concentration of online enrollments, followed by the Southwest and Western states. 29 Figure 27 Geography of Online Learners Source: Eduventures, Inc. Nationally, 36.3% of undergraduates and 42.9% of graduate students enrolled in exclusively distance education courses at private, non- profit 4- year institution are located in the same state in or jurisdiction as their institution. The percentages are higher in the state of Pennsylvania % of undergraduates and 51.5% graduate students are enrolled exclusively in distance education in the state of Pennsylvania. This bodes well for continued success in driving online enrollments for La Salle within the state of Pennsylvania. 30 Figure 28 Degree Seeking Students Enrollment in Distance Education at Title IV Private Non- profit 4 yr. Institutions Pennsylvania U.S. Undergraduate Graduate Undergraduate Graduate Total 5,653 13, , ,114 Located in the same state or jurisdiction as institution 70.5% 51.5% 36.3% 42.9% Not located in the same state or jurisdiction as institution Located in US 28.2% 45.8% 56.7% 51.0% Not located in the same state or jurisdiction as institution Located outside U.S. 0.6% 2.0% 1.2% 2.1% Unknown 0.7% 0.7% 5.9% 3.9% Source: Enrollment in Distance Education Courses, by State: Fall 2012 Characteristics of Online Students 31 Online students are typically Caucasian females with a total average family income of $66,500. They work full time, most often in education, healthcare, professional services and computer information systems Online College Students 29 National Center for Education Statistics 30 Enrollment in Distance Education Courses, by State: Fall Online College Students 2013: Comprehensive Data on Demands and Preferences 32 P age

34 As of fall 2013, approximately 65% of students enrolled at La Salle were women. Most of the programs under consideration for online delivery in this report relate to education, healthcare, professional services and computer information systems. Individuals of all ages participate in online education. Roughly 40% of online students are younger than age 30; in fact, approximately one of every five online students is younger than 25. This is expected to grow steadily as secondary school and traditional- age college students gain experience with online courses. Students who enroll in not- for- profit and for- profit institutions are similar, particularly with regard to field of study, desired credentials, and their goals and motivations to pursue online education. Although the large majority of online students enroll in degree programs, certificates attract 20% of the market. Institutions that have a nearby campus or service center are highly attractive to online students. Online students want compressed shorter terms of study at an affordable cost from institutions that have a strong reputation. Similar to on- campus students, most online students find their program of choice through visits to college and university websites. Online students rank tuition and fees as the most important information they seek. Institutional websites provide the most important communication channel. 33 P age

35 Training Gaps In the academic year, 1,995,623 four- year awards were awarded in the nation, or 6.5 awards per every thousand individuals. This national rate trails Pennsylvania, where 100,100 four- year awards were granted (by institutions located in the region) at a rate of 7.9 per every thousand individuals, and the Mid- Atlantic States, where 314,319 four- year awards were granted at a rate of 6.9 per every thousand individuals. Although the gaps between the nation, Pennsylvania and the Mid- Atlantic States are not as significant, the national rate, 2.5 per every thousand individuals, for graduate awards trails both Pennsylvania and the Mid- Atlantic States. In terms of graduate degrees in Pennsylvania, 37,924 awards were granted at a rate of 3.0 and 152,519 awards were granted in the Mid- Atlantic States at a rate of 3.4 per every thousand individuals. As for doctoral programs, the number of awards granted in Pennsylvania and the Mid- Atlantic States slightly superseded the number of awards granted in the nation. The number of doctoral awards granted in the nation was 0.6 awards per capita in comparison to 0.8 in Pennsylvania and 0.7 in the Mid- Atlantic States Using the national rate for each award level as a baseline for comparison, this analysis indicates that Pennsylvania and the Mid- Atlantic States are hypercompetitive and in most cases supersede or equal to the national rate of production of four- year, graduate and doctoral degrees. This results in relatively little untapped market space and leaves room for only cautious and modest expansion for new program offerings in Pennsylvania, but may identify new opportunities in other geographies in the nation. Because of market saturation, La Salle should primarily consider offering graduate programs, but clearly define differentiating elements about their programs. Figure 29 Postsecondary Awards per Capita, Academic Year Source: National Center of Education Statistics and Colloquy Analysis 34 P age

36 Program Analysis The purpose of this section is to review the market landscape for the select programs. Select programs were determined at the request of La Salle and the result of Pennsylvania s labor market analysis. Each program analysis includes: Market Trends Employment Projections Historical degree production and growth within the defined geographic regions Compound Annual Growth Rate of Top Ten Conferring Institutions (National, Pennsylvania, Mid- Atlantic States) Educational programs and occupations are not one to one. Multiple degrees can lead to a particular occupation and vice versa. In the subsequent analysis, the select program areas will be completed on a proxy program. CIP codes and substitutable CIP codes will be identified, but not evaluated in detail. However, if multiple CIP codes are closely related then multiple CIP codes will be evaluated as one program. A list of CIP codes and definitions with the corresponding select program analyzed is in the Appendix. Both the national and Pennsylvania Center for Workforce Information & Analysis s (CWIA) CIP- SOC crosswalk were used to determine the eligibility of educational programs for workforce development. Pennsylvania s CIP- SOC crosswalk was derived from national version. Both crosswalks are sourced throughout this section. 35 P age

37 Analytics Degree Level: Master Proxy Program(s) and Degrees Conferred (National): Management Science Business Statistics Substitutable Programs and 2013 Degrees Conferred (National): Statistics, General (2,112) Mathematics and Statistics (64) Industry and Labor Market Trends: A report published by the McKinsey Global Institute said the United States could face a shortage of as many as 190,000 workers with deep analytical skills by The study also predicted a workforce gap of 1.5 million managers and analysts with the skills to decipher and translate data patterns for decision making. This shortage means more and more opportunities for students who are comfortable with data and with managing its volume, velocity and variety. Figure 30 shows the adoption levels of big data and analytics by industry. 32 Figure 30 Adoption Levels of Big Data and Analytics by Industry Actuarial Science Management Sciences & Quantitative Methods 1, Source: IBM Center for Applied Insights 32 of Dallas Admission Fact Sheet M.S. Business Analytics 36 P age

38 Master of Analytics degree programs are offered under a wide variety of departments including business, engineering, computer science, statistics, and digital media departments. The common thread between programs offered at each school is that they are all focused on using data to create value across multiple industries, whereas most programs outside of the business schools have a more specialized focus around computer science or engineering. The driving force for most universities offering a Master of Analytics is the opportunity for interdisciplinary studies. Interdisciplinary studies allow institutions to re- purpose and leverage existing resources/partnerships across a number of departments on a campus. Examples are: of San Francisco M.S. in Analytics Departments include Math, Computer Science, Engineering and Economics Fordham M.S. in Business Analytics Departments include Economics, Computer Science, Engineering and Statistics Industry partnerships with corporations add substance and real world application for opportunities for both institutions and students. 33 Institutions partnering with corporation focus on experiential learning, where students are able to interact directly with top professionals and corporations to solve complex business challenges using data. IBM is helping to ensure the explosive demand for data scientists is met by partnering with the following universities to offer Big Data and Analytics curricula: Arizona State, Babson College, Boston, Case Western Reserve, Dakota State, Illinois Institute of Technology, Illinois State, Indiana, Iowa State, Johns Hopkins, Northwestern, Rensselaer Polytechnic Institute, San Jose State, Southern Methodist, of Arkansas at Little Rock, of Arkansas Fayetteville, of Denver, of Colorado Boulder, of Maryland - College Park, of Massachusetts Boston, of Missouri, of North Carolina at Charlotte, of Southern California, of Texas at Austin, of Tennessee - Chattanooga, of Tennessee - Knoxville, of Virginia and Worcester Polytechnic Institute Eduvantis Big Data, Big Opportunity For Business Schools ibm.com/press/us/en/pressrelease/44031.wss 37 P age

39 Figure 31 Related Employment Data in Pennsylvania 35 Pennsylvania SOC Title Change % Growth Avg. Annual Openings Actuaries 1,470 1, % 70 Business Teachers, 4,020 4, % 100 Postsecondary Chief Executives 15,020 15, % 360 General and Operations 61,340 66,630 5,290 9% 1,680 Managers Insurance Underwriters 4,660 4, % 130 Mathematical Science 2,760 2, % 60 Teachers, Postsecondary Operations Research 2,340 2, % 100 Analysts Statisticians 1,630 1, % 70 Survey Researchers 2,990 3, % 80 Grand Total 96, ,520 7,290 8% 2,650 Figure 32 Related Employment Data in U.S. and Mid- Atlantic States United States Mid- Atlantic SOC Title Change Avg. % % Annual Change Growth Growth Openings Avg. Annual Openings Actuaries 24,300 30,600 6,300 26% 1,320 4,810 5, % 220 Business Teachers, 103, ,500 15,100 15% 3,070 16,010 18,110 2,100 13% 450 Postsecondary Chief Executives 330, ,900 17,400 5% 8,780 35,560 37,760 2,200 6% 970 General and Operations 1,972,700 2,216, ,100 12% 61, , ,030 37,220 12% 9,630 Managers Insurance Underwriters 106,300 99,800-6,500-6% 2,890 15,760 14,070-1,690-11% 440 Mathematical Science Teachers, 63,300 70,600 7,300 12% 1,680 9,140 10,180 1,040 11% 240 Postsecondary Operations Research 73,200 92,700 19,500 27% 3,600 17,020 21,320 4,300 25% 810 Analysts Statisticians 27,600 34,900 7,300 26% 1,610 7,040 8, % 320 Survey Researchers 18,000 21,200 3,200 18% 560 3,990 4, % 90 Grand Total 2,719,300 3,033, ,700 12% 84, , ,540 47,400 11% 13, Bureau of Labor Statistics 38 P age

40 Figure 33 - Program Analysis: Analytics Program Student Demand National State Region B 2013 Degree Conferrals 1, Conferrals (CAGR) 4% 3% 8% 2013 Conferrals Per Provider Competitive Landscape Competitive Landscape Competitive Landscape 2013 Number of Providers Providers (CAGR) 1% 5% 0% % Share of Market Leader 15% 22% 92% % Share of Top 10 Market Leader 60% N/A N/A Average # of Degrees By Top N/A N/A Source: National Center for Educational Statistics and Colloquy Analysis N/A indicates 10 or more institutions did not confer for this program area. Figure 34 - Top (National): Analytics Institution Name CAGR* Northeastern % Northwestern % Colorado State - Global Campus N/A Arizona State - Tempe N/A Carnegie Mellon % Boston % California of Pennsylvania % Columbia in the City of New York % Lasell College % Pennsylvania State - Penn State Harrisburg % Source: National Center for Educational Statistics and Colloquy Analysis N/A indicates compound annual growth rate was not calculated due to no degrees conferred in P age

41 Figure 35 - Top (Pennsylvania): Analytics Institution Name CAGR* Carnegie Mellon % California of Pennsylvania % Pennsylvania State - Penn State Harrisburg % of Pennsylvania % Pennsylvania State - World Campus N/A Temple % Pennsylvania State - Penn State Great Valley N/A! Drexel N/A Lehigh % Pennsylvania State - Main Campus % Source: National Center for Educational Statistics and Colloquy Analysis * N/A indicates compound annual growth rate was not calculated due to no degrees conferred in Figure 36 - Top (Mid- Atlantic States): Analytics Institution Name CAGR* Columbia in the City of New York % St John's - New York N/A Stevens Institute of Technology N/A CUNY Bernard M Baruch College % Source: National Center for Educational Statistics and Colloquy Analysis * N/A indicates compound annual growth rate was not calculated due to no degrees conferred in P age

42 Business Administration Degree Level: Master Proxy Program(s) and Degrees Conferred (National): Business Administration and Management 112,395 Substitutable Programs and 2013 Degrees Conferred (National): Business/Commerce, General (11,179) Business Administration, Management and Operations, Other (5,319) Industry and Labor Market Trends: According to QS TopMBA.com 2013/2014 Jobs & Salary Trend Report, there was a 14% growth in global MBA hiring (2013), a year- over- year decrease of 1%, and an increase of 5% since However, in North America, MBA demand growth has been flat with a 2% increase. However, in 2014, it there is a 16% expected increase of MBA hires in the U.S. The recovery of the U.S. economy has been shaky and this seems to have held back confidence in increasing MBA hiring numbers. The stabilization of the financial services, the recovery of some manufacturing industries and the arrival of new MBA employers, all look set to create strong demand in The fastest growing sectors for MBA graduates include consulting (11%), finance, (11%), general industry (11%) and technology (11%). 36 Figure 37 Index of MBA Recruitment /2014 QS TopMBA.com Jobs & Salary Trends Report 41 P age

43 Demand for MBAs in consulting has been growing, with occasional brief cyclical corrections over the last 25 years, and has outperformed all other sectors. As business becomes ever more global and complex, the demand for specialized consultancy skills is growing, and the MBA qualification is a key selection criterion for a sector which values generalist skills and intellect above all else. The above chart shows that the absolute number of MBAs hired into the consulting sector has more than tripled since 2000, and increased six- fold since The chart also shows that MBA demand in financial services has also increased, albeit less rapidly than consulting. Having doubled between 2000 and 2007 before undergoing a period of retrenchment, demand within the sector has entered a new growth phase since Despite the financial crisis, MBA demand has remained remarkably resilient in this sector. 37 Figure 38 Related Employment Data in Pennsylvania 38 Pennsylvania United States SOC Title Change % Growth Chief Executives Administrative Services Managers General and Operations Managers Managers, All Other Sales Managers Avg. Annual Openings Change % Growth Avg. Annual Openings 15,020 15, % , ,900 17,400 5% 8,780 9,230 10, % , ,000 34,200 12% 7,990 61,340 66,630 5,290 9% 1,680 1,972,700 2,216, ,100 12% 61,310 18,760 19, % , ,800 52,600 6% 24,910 10,910 11, % , ,000 29,700 8% 10,690 Grand 122, ,260 7,870 6% 610 3,841,500 4,219, ,000 10% 22, /2014 QS TopMBA.com Jobs & Salary Trends Report 38 Bureau of Labor Statistics 42 P age

44 Figure 39 - Program Analysis: MBA Program Student Demand National State Region B 2013 Degree Conferrals 112,395 3,632 19, Conferrals (CAGR) 1% 1% 2% 2013 Conferrals Per Provider Competitive Landscape Competitive Landscape Competitive Landscape 2013 Number of Providers 1, Providers (CAGR) 2% 4% 1% % Share of Market Leader 4% 9% 11% % Share of Top 10 Market Leader 16% 56% 45% Average # of Degrees By Top 10 1, Source: National Center for Educational Statistics and Colloquy Analysis N/A indicates 10 or more institutions did not confer for this program area. Figure 40 - Top (National): MBA Institution Name CAGR* of Phoenix- Online Campus 5,332 6,704 6,867 7,087 4, % of Maryland- College 1,289 1,734 1,876 1,926 2, % Webster 2,393 2,245 2,171 2,169 2, % DeVry - Illinois 959 1, , % of Chicago 1,285 1,309 1,442 1,360 1, % New York 1,260 1,318 1,270 1,275 1, % Columbia in the City of New York 1,071 1,096 1,147 1,137 1, % Ashford ,122 1,312 1, % Liberty , % of Phoenix- Online Campus % Source: National Center for Educational Statistics and Colloquy Analysis 43 P age

45 Figure 41 - Top (Pennsylvania): MBA Institution Name CAGR* of Pittsburgh- Pittsburgh Campus % Carnegie Mellon % of Pennsylvania % Villanova % Temple % Point Park % Indiana of Pennsylvania- Main Campus % Pennsylvania State - Main Campus % Waynesburg % DeSales % Source: National Center for Educational Statistics and Colloquy Analysis Figure 42 - Top (Mid- Atlantic States): MBA Institution Name CAGR* of Maryland- College 1,289 1,734 1,876 1,926 2, % New York 1,260 1,318 1,270 1,275 1, % Columbia in the City of New York 1,071 1,096 1,147 1,137 1, % Liberty , % Strayer - Virginia N/A American Public System % Cornell % Rutgers - Newark % Fordham % of Maryland- College Park % Source: National Center for Educational Statistics and Colloquy Analysis * N/A indicates compound annual growth rate was not calculated due to no degrees conferred in P age

46 Computer Information Science Degree Level: Master Proxy Program(s): Computer and Information Sciences, General 4,931 Substitutable Programs and 2013 Degrees Conferred (National): Computer Science (6,521) Industry and Labor Market Trends: According to the Bureau of Labor Statistics, employment of computer and information research scientists is projected to grow 15 percent from 2012 to 2022, faster than the average for all occupations. Computer scientists are tasked with advancing all fields of computing. As demand for new and better technology grows, demand for computer scientists will grow as well. Rapid growth in data collection by businesses may lead to an increased need for data mining services. Computer scientists will be needed to write algorithms that help businesses sort, manage, and display very large amounts of data. A growing emphasis on cybersecurity also should lead to new jobs, because computer scientists will be needed to find innovative ways to prevent cyber- attacks or to track hackers. In addition, job growth will be driven by advances in robotics, as more advanced robots are developed. Robots are already widely used in manufacturing and their use is expected to expand in distribution centers and within the military. Computer scientists design the brain system of a robot and ensure that the robot does what it is supposed to do. In addition, an increase in software demand may increase the need for computer scientists who create new programming languages to make software writing more efficient Bureau of Labor Statistics 45 P age

47 Figure 43 Related Employment Data in Pennsylvania Pennsylvania SOC Title Change % Growth Avg. Annual Openings Computer and Information Research Scientists % 20 Computer and Information Systems Managers 9,160 10,520 1,360 15% 260 Computer Network Architects 3,280 3, % 90 Computer Occupations, All Other 5,900 6, % 110 Computer Science Teachers, Postsecondary 1,690 1, % 40 Computer Systems Analysts 21,550 26,980 5,430 25% 880 Database Administrators 4,720 5, % 160 Network and Computer Systems Administrators 16,980 18,880 1,900 11% 460 Grand Total 63,910 74,040 10,130 16% 2,020 Figure 44 Related Employment Data in U.S. and Mid- Atlantic States United States Mid- Atlantic SOC Title Change Avg. Avg. % % Annual Change Annual Growth Growth Openings Openings Computer and Information Research 26,700 30,800 4,100 15% 830 7,650 8,670 1,020 13% 230 Scientists Computer and Information Systems 332, ,600 50,900 15% 9,710 75,230 86,780 11,550 15% 2,210 Managers Computer Network 143, ,300 20,900 15% 4,350 29,180 33,610 4,430 15% 900 Architects Computer Occupations, All 205, ,600 7,800 4% 4,020 50,520 50, % 960 Other Computer Science, 41,700 47,000 5,300 13% 1,160 6,230 7, % 180 Postsecondary Computer Systems 520, , ,800 25% 20,960 99, ,340 23,740 24% 3,950 Analysts Database Administrators 118, ,600 17,900 15% 4,030 23,840 27,610 3,770 16% 820 Network and Computer Systems Administrators 366, ,400 43,000 12% 10,050 69,250 78,450 9,200 13% 2,010 Grand Total 1,756,000 2,033, ,700 16% 55, , ,340 54,840 15% 11, P age

48 Figure 45 Program Analysis: Computer and Information Science Program Student Demand National State Region B 2013 Degree Conferrals 4, , Conferrals (CAGR) 0% 6% 0% 2013 Conferrals Per Provider Competitive Landscape Competitive Landscape Competitive Landscape 2013 Number of Providers Providers (CAGR) - 3% 2% - 1% % Share of Market Leader 5% 58% 12% % Share of Top 10 Market Leader 31% 100% 71% Average # of Degrees By Top Source: National Center for Educational Statistics and Colloquy Analysis Figure 46 - Top (National): Computer Information Science Institution Name CAGR* The of Texas at Dallas % Johns Hopkins % Stony Brook % New York % at Buffalo % of Pennsylvania % Georgia Institute of Technology- Main Campus % Regis % Northeastern % New Jersey Institute of Technology % Source: National Center for Education Statistics and Colloquy Analysis 47 P age

49 Figure 47 - Top (Pennsylvania): Computer Information Science Institution Name CAGR* of Pennsylvania % Saint Joseph's % Villanova % Gannon % Pennsylvania State - Penn State Harrisburg % East Stroudsburg of Pennsylvania % Temple % West Chester of Pennsylvania % Shippensburg of Pennsylvania % La Salle N/A Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in Figure 48 - Top (Mid- Atlantic States): Computer Information Science Institution Name CAGR* Johns Hopkins % Stony Brook % New York % at Buffalo % New Jersey Institute of Technology % New York Institute of Technology N/A George Mason % Rutgers - New Brunswick % Towson % Virginia Polytechnic Institute and State % Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

50 Counseling Psychology Degree Level: Master Proxy Program(s): / Counseling Psychology 9,636 (In 2009 this degree program was reported under CIP Code Counseling Psychology) Substitutable Programs and 2013 Degrees Conferred: Clinical Psychology (2,847) School Psychology (1,761) Industrial and Organizational Psychology (1,068) Mental Health Counseling/Counselor (1,068) Industry and Labor Market Trends The Center for Workforce Studies estimates that 20-24% of psychology baccalaureate recipients continue into graduate study in psychology (approximately 8-10% doctoral). This estimate accounts for field switching and is based on data from the National Center for Education Statistics. 40 Candidates with a master s degree will face competition for most positions, and many of them will find jobs in a related field outside of psychology. Even industrial organizational psychologists, despite much faster- than- average employment growth, are expected to face competition for positions due to the large number of qualified graduates. Industrial- organizational psychologists with extensive training in quantitative research methods and computer science may have a competitive edge. Most graduates with a bachelor s degree in psychology find work in other fields such as business administration, sales, or education. However, they may be able to find work in the field of psychology as assistants. Overall employment of psychologists is projected to grow 12 percent from 2012 to 2022, about as fast as the average for all occupations. Employment growth will vary by specialty. Employment of clinical, counseling, and school psychologists is projected to grow 11 percent from 2012 to 2022, about as fast as the average for all occupations. Greater demand for psychological services in schools, hospitals, mental health centers, and social services agencies should drive employment growth. 41 Demand for clinical and counseling psychologists will increase as people continue to turn to psychologists to help solve or manage their problems. More psychologists will be needed to help people deal with issues such as depression and other mental disorders, marriage and family problems, job stress, and addiction. Psychologists will also be needed to provide services to an aging population, helping people deal with the mental and 40 American Psychological Association 41 Bureau of Labor Statistics 49 P age

51 physical changes that occur as they grow older. Psychological services are also needed for veterans suffering from war trauma, for survivors of other trauma, and for individuals with autism. 42 Figure 49 Related Employment Data in Pennsylvania Pennsylvania SOC Title Change % Growth Avg. Annual Openings Clinical, Counseling, and School Psychologists 7,360 7, % 250 Managers, All Other 18,760 19, % 480 Psychology Teachers, Postsecondary 2,210 2, % 50 Grand Total 28,330 29,710 1,380 5% 780 Figure 50 Related Employment Data in U.S and Mid- Atlantic States United States Mid- Atlantic SOC Title Change Avg. Avg. % % Annual Change Annual Growth Growth Openings Openings Clinical, Counseling, and School 145, ,500 16,400 11% 5,590 26,330 28,060 1,730 7% 900 Psychologists Managers, All Other 898, ,800 52,600 6% 24, , ,900 6,050 4% 4,440 Psychology Teachers, 47,500 54,200 6,700 14% 1,390 6,640 7, % 200 Postsecondary Grand Total 1,090,800 1,166,500 75,700 7% 31, , ,490 8,670 4% 5, Bureau of Labor Statistics 50 P age

52 Figure 51 Program Analysis: Counseling Psychology Program Student Demand National State Region B 2013 Degree Conferrals 9, Conferrals (CAGR) 2% 5% 5% 2013 Conferrals Per Provider Competitive Landscape Competitive Landscape Competitive Landscape 2013 Number of Providers Providers (CAGR) - 3% 0% - 6% % Share of Market Leader 6% 15% 62% % Share of Top 10 Market Leader 33% 82% 96% Average # of Degrees By Top Source: National Center for Educational Statistics and Colloquy Analysis Figure 52 - Top (National): Counseling Psychology Institution Name CAGR* Liberty % Lamar % Webster % Nova Southeastern % Grand Canyon N/A National % Troy % Lindsey Wilson College % California Institute of Integral % Studies of San Francisco % Liberty % Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

53 Figure 53 - Top (Pennsylvania): Counseling Psychology Institution Name CAGR of Pennsylvania % Chestnut Hill College % La Salle N/A Chatham % Slippery Rock of Pennsylvania % Immaculata % Carlow % Rosemont College % Philadelphia College of Osteopathic Medicine % Temple % Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in Figure 54 - Top (Mid- Atlantic States): Counseling Psychology Institution Name CAGR Liberty % Teachers College at Columbia % Marymount % Caldwell College % Bowie State % Washington Adventist N/A Seton Hall % Loyola Maryland % Centenary College % Fairleigh Dickinson - College at Florham % Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

54 Economic Crime Forensics Degree Level: Master Proxy Program(s): Cyber/Compute r Forensics and Counterterroris m Computer and Information Systems Security 62 1,542 (CIP code was created by NCES in 2010.) Substitutable Programs and 2013 Degrees Conferred: Critical Infrastructure Protection (164) Information Technology (2,770) Industry and Labor Market Trends: Fueled by an increase in cyber- attacks on critical infrastructure - - nearly 200 in 2012 compared with fewer than a dozen in 2009, the federal Department of Homeland Security says - - cybersecurity has become among the hottest job markets in the country and an increasing focus of universities % of all cybersecurity attacks occurs in the manufacturing industry. Figure 46 highlights the five most attacked industries include: 44 Figure 46 Five Most Cyber- Attacked Industries Source:IBM A May 2013 survey of 500 cybersecurity professionals conducted by the public- private partnership Semper Secure showed industry professionals earned on average $116,000 per year. In spite of the relatively high salaries, industry experts are having trouble finding people to work in cybersecurity. But the most significant challenge the U.S. government and private companies are looking to overcome is that today s talent pool is not big enough to address current cybersecurity needs. 45 Few job categories can match the explosive growth in demand for cyber security talent, Burning Glass CEO Matthew Sigelman said in an to CIO Journal. One of those may be Big Data, with demand for certain big data skills up 122% in the past year alone. The growth in 43 USA Today 44 IBM 45 U.S. News 53 P age

55 demand for cyber security expertise is closely related to the growth in demand for Big Data skills. After all, as companies are focusing more and more on Big Data and the value that s accrued within their customer databases, not surprisingly they have also come to focus more attention on managing the risks and the vulnerabilities, he said. 46 Figure 55 Related Employment Data in Pennsylvania Pennsylvania SOC Title Change % Growth Avg. Annual Openings Computer and Information Systems Managers 9,160 10,520 1,360 15% 260 Computer Network Architects 3,280 3, % 90 Computer Network Support Specialists 5,680 6, % 150 Computer Occupations, All Other 5,900 6, % 110 Criminal Justice and Law Enforcement Teachers, % 10 Postsecondary Database Administrators 4,720 5, % 160 Detectives and Criminal Investigators 3,270 3, % 90 Information Security Analysts 2,040 2, % 100 Network and Computer Systems Administrators 16,980 18,880 1,900 11% 460 Private Detectives and Investigators 2,530 2, % 100 Grand Total 54,090 60,310 6,220 11% 1, Wall Street Journal 54 P age

56 Figure 56 Related Employment Data in U.S and Mid- Atlantic States United States SOC Title Change Avg. % Annual Growt Opening h s Computer and Information Systems 332, ,600 50,900 15% 9,710 75,230 86,780 Managers Computer Network Architects Computer Network Support Specialists Computer Occupations, All Other Criminal Justice and Law Enforcement Teachers, Postsecondary Database Administrator s Detectives and Criminal Investigators Information Security Analysts Network and Computer Systems Administrator s Private Detectives and Investigators Grand Total Mid- Atlantic Chang e 11,55 0 % Growt h Avg. Annual Opening s 15% 2, , ,300 20,900 15% 4,350 29,180 33,610 4,430 15% , ,800 12,200 7% 3,960 28,140 30,680 2,540 9% , ,600 7,800 4% 4,020 50,520 50, % ,400 18,500 2,100 13% 460 2,380 2, % , ,600 17,900 15% 4,030 23,840 27,610 3,770 16% , ,500 2,300 2% 2,770 19,910 20, % , ,500 27,400 36% 3,920 20,910 27,910 7,000 33% 1, , ,400 43,000 12% 10,050 69,250 78,450 9,200 13% 2,010 30,000 33,300 3,300 11% 1,180 6,730 7, % 280 1,578,30 0 1,766, , % 44, , , , % 9, P age

57 Figure 57 Program Analysis: Economic Crime Forensics Program Student Demand National State Region B 2013 Degree Conferrals 1, Conferrals (CAGR) 33% 10% 71% 2013 Conferrals Per Provider Competitive Landscape Competitive Landscape Competitive Landscape 2013 Number of Providers Providers (CAGR) 18% 15% 21% % Share of Market Leader 25% 72% 66% % Share of Top 10 Market Leader 72% N/A 99% Average # of Degrees By Top N/A 61.1 Source: National Center for Educational Statistics and Colloquy Analysis N/A indicates 10 or more institutions did not confer for this program area. Figure 58 - Top (National): Economic Crime Forensics Institution Name CAGR* of Maryland- College N/A Capella % Western Governors N/A Carnegie Mellon % George Mason % DePaul % Lewis % National N/A Polytechnic Institute of New York N/A Johns Hopkins N/A Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

58 Figure 59 - Top (Pennsylvania): Economic Crime Forensics Institution Name CAGR* Carnegie Mellon % Robert Morris % Temple N/A East Stroudsburg of Pennsylvania N/A Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in Figure 60 - Top (Mid- Atlantic States): Economic Crime Forensics Institution Name CAGR* of Maryland- College N/A George Mason % Polytechnic Institute of New York N/A Johns Hopkins N/A Stratford N/A American Public System N/A Mercy College % CUNY John Jay College of Criminal Justice N/A Virginia Commonwealth N/A Rochester Institute of Technology % Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

59 Human Capital Development Degree Level: Master Proxy Program(s): HR Management/ Personnel Administration 4, Human Resources Development 1,101 Substitutable Programs and 2013 Degrees Conferred (National): Labor and Industrial Relations (805) Industry and Labor Market Trends: 47 Employment of human resources managers is projected to grow 13 percent from 2012 to 2022, about as fast as the average for all occupations. Employment growth largely depends on the performance and growth of individual companies. However, as new companies form and organizations expand their operations, they will need more human resources managers to oversee and administer their programs. Managers will also be needed to ensure that firms adhere to changing, complex employment laws regarding occupational safety and health, equal employment opportunity, healthcare, wages, and retirement plans. For example, adoption of the Affordable Care Act may spur the need to hire more managers to help implement this program. Although job opportunities are expected to vary based on the staffing needs of individual companies, very strong competition can be expected for most positions. Job opportunities should be best in the management of companies and enterprises industry as organizations continue to use outside firms to assist with some of their human resources functions. Candidates with certification or a master s degree particularly those with a concentration in human resources management should have the best job prospects. Those with a solid background in human resources programs, policies, and employment law should also have better job opportunities. 47 Bureau of Labor Statistics 58 P age

60 Figure 61 Related Employment Data in Pennsylvania Pennsylvania SOC Title Change % Growth Avg. Annual Openings Compensation and Benefits Managers 990 1, % 30 Compensation, Benefits, and Job Analysis Specialists 4,550 4, % 100 Human Resources Managers 3,340 3, % 150 Human Resources Specialists 17,480 18,860 1,380 8% 460 Labor Relations Specialists 4,970 4, % 90 Training and Development Managers % 30 Training and Development Specialists 10,520 11,820 1,300 12% 320 Grand Total 42,650 46,220 3,570 8% 1,180 Figure 62 Related Employment Data in U.S and Mid- Atlantic States United States Mid- Atlantic SOC Title Change Avg. Avg. % % Annual Change Annual Growth Growth Openings Openings Compensation and Benefits 20,700 21, % 610 3,960 4, % 120 Managers Compensation, Benefits, and Job Analysis 91,700 97,000 5,300 6% 2,200 19,710 20, % 450 Specialists Human Resources 102, ,300 13,600 13% 4,060 19,060 21,180 2,120 11% 720 Managers Human Resources 418, ,100 33,100 8% 10,950 78,560 83,960 5,400 7% 1,990 Specialists Labor Relations 77,600 76, % 1,420 19,720 19, % 410 Specialists Training and Development 28,600 31,800 3,200 11% 1,070 6,100 6, % 240 Managers Training and Development Specialists 228, ,200 35,400 15% 7,720 42,600 49,300 6,700 16% 1,450 Grand Total 968,100 1,058,700 90,600 9% 28, , ,670 15,960 8% 5,380 Figure 63 Program Analysis: Human Capital Development 59 P age

61 Program Student Demand National State Region B 2013 Degree Conferrals 5, Conferrals (CAGR) 2% 23% 10% 2013 Conferrals Per Provider Competitive Landscape Competitive Landscape Competitive Landscape 2013 Number of Providers Providers (CAGR) - 2% - 2% 3% % Share of Market Leader 4% 49% 20% % Share of Top 10 Market Leader 33% 100% 71% Average # of Degrees By Top Source: National Center for Educational Statistics and Colloquy Analysis Figure 64 - Top (National): Human Capital Development Institution Name CAGR* of Phoenix- Online Campus % DeVry - Illinois % Central Michigan % Webster % Villanova % Rutgers - New Brunswick % Indiana Wesleyan N/A Colorado State - Global Campus N/A Capella % Universidad Metropolitana % Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

62 Figure 65 - Top (Pennsylvania): Human Capital Development Institution Name CAGR* Villanova % of Scranton % Drexel % Robert Morris % Saint Joseph's % La Roche College % Saint Francis % Holy Family % DeVry - Pennsylvania % Temple N/A Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in Figure 66 - Top (Mid- Atlantic States): Human Capital Development Institution Name CAGR* Rutgers - New Brunswick % Towson % Strayer - Virginia N/A New York % Stony Brook % Wilmington % George Washington % Georgetown N/A Bowie State % Pace - New York N/A Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

63 Information Technology Leadership Degree Level: Master Proxy Program(s): Information Technology Project Management Project Management 818 (CIP codes and were created by NCES in 2010.) Substitutable Programs and 2013 Degrees Conferred: None Industry and Labor Market Trends: Computer and information systems managers, often called information technology (IT) managers or IT project managers, plan, coordinate, and direct computer- related activities in an organization. They help determine the information technology goals of an organization and are responsible for implementing computer systems to meet those goals. Employment of computer and information systems managers is projected to grow 15 percent from 2012 to 2022, faster than the average for all occupations. Demand for computer and information systems managers will increase as firms continue to expand their use of wireless and mobile networks. A rapid increase in demand for computer software will also increase the need for employees at all levels of management. Additional employment growth will likely result from the need to bolster cybersecurity in information technology (IT) departments. More attention is being directed at cyber threats, a trend that is expected to increase over the next decade. 48 Currently, project- intensive industries in the U.S. that support the greatest number of project management roles are business services and manufacturing, with 2 million and 630,000 project management jobs. However, business services and healthcare (not currently a project- intensive industry) are expected to lead the pack in terms of growth by In particular, the healthcare industry is projected to increase project management roles by percent a higher growth rate than any current project- intensive industry Bureau of Labor Statistics 49 PMI Talent Gap Report 62 P age

64 Figure 67 PMI Job Growth Estimation In the United States, the demand for project management professionals is significant, especially in business services and manufacturing. Healthcare is also expected to demand a high number of project management roles. Source: Project Management Institute Figure 68 Related Employment Data in Pennsylvania Pennsylvania SOC Title Change % Growth Avg. Annual Openings Computer and Information Research Scientists % 20 Computer and Information Systems Managers 9,160 10,520 1,360 15% 260 Information Security Analysts 2,040 2, % 100 Managers, All Other 18,760 19, % 480 Grand Total 30,590 33,410 2,820 9% P age

65 Figure 69 Related Employment Data in U.S and Mid- Atlantic States United States Mid- Atlantic SOC Title Change % Growth Avg. Annual Openings Change % Growth Avg. Annual Openings Computer and Info, Research Scientists Computer and Information Systems Managers Information Security Analysts Managers, All Other 26,700 30,800 4,100 15% 830 7,650 8,670 1,020 13% , ,600 50,900 15% 9,710 75,230 86,780 11,550 15% 2,210 75, ,500 27,400 36% 3,920 20,910 27,910 7,000 33% 1, , ,800 52,600 6% 24, , ,900 6,050 4% 4,440 Grand Total 1,332,700 1,467, ,000 10% 39, , ,260 25,620 9% 7,910 Figure 70 Program Analysis: Information Technology Leadership Program Student Demand National State Region B 2013 Degree Conferrals 1, Conferrals (CAGR) 24% 18% 25% 2013 Conferrals Per Provider Competitive Landscape Competitive Landscape Competitive Landscape 2013 Number of Providers Providers (CAGR) 28% 19% 32% % Share of Market Leader 14% 39% 34% % Share of Top 10 Market Leader 70% N/A N/A Average # of Degrees By Top N/A N/A Source: National Center for Education Statistics and Colloquy Analysis 64 P age

66 Figure 71 - Top (National): Information Technology Leadership Institution Name CAGR* Colorado Technical - Online N/A Capella N/A Embry- Riddle Aeronautical - Worldwide N/A of Wisconsin- Platteville % Stevens Institute of Technology N/A George Washington % Universidad Internacional Iberoamericana N/A Georgetown N/A Walden % Saint Mary's of Minnesota % Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in Figure 72 - Top (Pennsylvania): Information Technology Leadership Institution Name CAGR* Drexel N/A Lehigh % Robert Morris % La Salle % Harrisburg of Science and Technology N/A Carnegie Mellon N/A Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in Figure 73 - Top (Mid- Atlantic States): Information Technology Leadershipt Institution Name CAGR* Stevens Institute of Technology N/A George Washington % Georgetown N/A George Mason N/A Rochester Institute of Technology % LIU Post N/A Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

67 Instructional Technology Management Degree Level: Master Proxy Program(s): Educational/ Instructional Technology 4,178 Substitutable Programs and 2013 Degrees Conferred (National): Curriculum and Instruction (17,3801) Industry and Labor Market Trends: The rise of elearning isn t showing any signs of slowing. The worldwide market for Self- Paced E- Learning reached $35.6 billion in In fact, elearning tools are being implemented by government agencies, businesses and schools, from primary to higher education. Figure 74 Trends in the e- Learning Industry Source: Doecbo 66 P age

68 The five- year compound annual growth rate is estimated at around 7.6% so revenues should reach some $51.5 billion by While the aggregate growth rate is 7.6%, several world regions appear to have significantly higher growth rates. According to recent regional studies, the highest growth rate is in Asia at 17.3%, followed by Eastern Europe, Africa, and Latin America at 16.9%, 15.2%, and 14.6%, respectively. 50 The U.S. and Western Europe markets are the most mature. The U.S.A. spent more on Self- Paced E- Learning than anywhere else in the world. Western Europe is the world s second largest buying region for E- Learning products and services but Asia is predicted to outspend Western Europe in E- Learning terms by Figure 75 Related Employment Data in Pennsylvania Pennsylvania SOC Title Change % Growth Avg. Annual Openings Audio- Visual and Multimedia Collections Specialists % 0 Instructional Coordinators 4,920 5, % 90 Grand Total 5,120 5, % 90 Figure 76 Related Employment Data in U.S and Mid- Atlantic States United States SOC Title Change % Growth Avg. Annual Openings Mid- Atlantic Change % Growth Avg. Annual Openings Audio- Visual and Multimedia 9,700 9, % % 10 Collections Specialists Instructional Coordinators 147, ,200 18,500 13% 3,110 26,290 29,010 2,720 10% 500 Grand Total 157, ,800 18,400 12% 3,190 27,130 29,820 2,690 10% Docebo.com 67 P age

69 Figure 77 Program Analysis: Instructional Technology Management Program Student Demand National State Region B 2013 Degree Conferrals 4, Conferrals (CAGR) 3% 11% 7% 2013 Conferrals Per Provider Competitive Landscape Competitive Landscape Competitive Landscape 2013 Number of Providers Providers (CAGR) 3% 4% 5% % Share of Market Leader 7% 27% 16% % Share of Top 10 Market Leader 35% 88% 86% Average # of Degrees By Top Source: National Center for Educational Statistics and Colloquy Analysis Figure 78 - Top (National): Instructional Technology Management Institution Name CAGR* American College of Education N/A American InterContinental - Online % Lamar % Boise State % Western Governors % Wilkes N/A Michigan State % Full Sail % Concordia - Chicago N/A Appalachian State % Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in Figure 79 - Top (PA): Instructional Technology Management 68 P age

70 Institution Name CAGR* Wilkes N/A Bloomsburg of Pennsylvania % Waynesburg % Saint Joseph's % Pennsylvania State - World Campus N/A Duquesne % Harrisburg of Science and Technology N/A Pennsylvania State - Penn State Great Valley % East Stroudsburg of Pennsylvania % Arcadia % Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in Figure 80 - Top (Mid- Atlantic States): Instructional Technology Management Institution Name CAGR* Wilmington % of Maryland- College % New Jersey City % Towson % SUNY at Albany N/A Liberty N/A SUNY College at Potsdam N/A Teachers College at Columbia % Buffalo State SUNY N/A Nazareth College % Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

71 Marriage and Family Counseling Degree Level: Master Proxy Program(s): Marriage and Family Therapy/ Counseling Family Psychology 3, (In 2009 Family Psychology was reported under CIP Code Family Psychology) Substitutable Programs and 2013 Degrees Conferred (National): Family Systems (650) Industry and Labor Market Trends: Marriage and family therapists are compassionate professionals who help people resolve conflicts as well as manage and overcome mental and emotional disorders. They see couples and families, of course, but increasingly, these therapists also treat individuals. As the stigma that was once associated with therapy vanishes, more people are seeking professional assistance to manage their mental and emotional problems. This field is also expected to see growth as insurance companies refer more clients to marriage and family therapists as cost- effective treatment over visiting a psychiatrist or psychologist. By 2022, the Bureau of Labor Statistics predicts this occupation will grow by 30.6 percent, which is much faster than the average for all occupations. Many marriage and family therapists work in private practice and can establish their own hourly rate where others are employed by hospitals, mental health and substance abuse centers, and nursing homes. Marriage and family therapists have completed both a bachelor s and a master s degree program where they ve learned how to recognize the symptoms of mental and emotional disorders and provide effective treatment. Since it s necessary to complete at least two years of supervised clinical experience before receiving a license, many students pursue internships to complement their coursework. All states require therapists to have a license to practice. 70 P age

72 Figure 81 Pennsylvania Licensed Marriage and Family Therapist Requirements 51 OR OR Education Requirement Successfully complete a planned program of 60 semester hours 90 quarter hours of graduate coursework which is closely related to marriage and family therapy 48 semester hour Master s degree in marriage and family therapy 48 semester hours Master s degree in closely related field (social work, psychology, counseling, child development and family studies, medicine, nursing, pastoral counseling, ministry, theology, education, and sociology) and graduate coursework in marriage and family therapy from an accredited institution or national accrediting agency. 3,000 supervised clinical hours after completion of 48 graduate credits. Experience Requirement Fifty percent of the experience must be in direct service: assessment, couples therapy, family therapy, other systems intervention, consultation, individual therapy, and/or group therapy. Supervised work activity will be counted toward satisfying the experience work requirement only if it takes place in a single setting for either, at least 30 hours per week but no more than 50 hours per week during at least a 3- month period, or at least 15 hours per week for at least 6 months. The supervised clinical experience shall be completed in no less than 2 years and no more than 6 years, except that no less than 600 hours and no more than 1,800 may be credited in any 12- month period. 2 hours supervision are needed for every 40 hours experience. At least half of the supervision hours must be individual and in person. Half of the supervision hours can be in a group. Half of the supervision hours need to be completed by AAMFT approved supervisor who is an LMFT, half can be from a licensed professional with 5 years experience in last 10 years. 51 Pennsylvania Association for Marriage and Family Therapy 71 P age

73 Figure 82 Related Employment Data in Pennsylvania Pennsylvania SOC Title Change % Growth Avg. Annual Openings Managers, All Other 18,760 19, % 480 Marriage and Family Therapists 1,260 1, % 50 Psychologists, All Other % 20 Psychology Teachers, Postsecondary 2,210 2, % 50 Grand Total 22,620 23,780 1,160 5% 600 Figure 83 Related Employment Data in U.S and Mid- Atlantic States United States Mid- Atlantic SOC Title Change Avg. Avg. % % Annual Change Annual Growth Growth Openings Openings Managers, All Other 898, ,800 52,600 6% 24, , ,900 6,050 4% 4,440 Marriage and Family 37,800 49,400 11,600 31% 1,960 10,280 11, % 320 Therapists Psychologists, All Other 13,400 14,900 1,500 11% 510 3,310 3, % 110 Psychology Teachers, 47,500 54,200 6,700 14% 1,390 6,640 7, % 200 Postsecondary Grand Total 996,900 1,069,300 72,400 7% 28, , ,140 8,060 4% 5, P age

74 Figure 84 Marriage and Family Counseling Program Student Demand National State Region B 2013 Degree Conferrals 3, Conferrals (CAGR) 12% 26% 0% 2013 Conferrals Per Provider Competitive Landscape Competitive Landscape Competitive Landscape 2013 Number of Providers Providers (CAGR) 5% 7% 3% % Share of Market Leader 8% 35% 31% % Share of Top 10 Market Leader 34% N/A 93% Average # of Degrees By Top N/A 27.5 Source: National Center for Educational Statistics and Colloquy Analysis Figure 85 - Top (National): Marriage and Family Counseling Institution Name CAGR* Brandman N/A of Phoenix- Southern California Campus N/A Saint Mary's of Minnesota % Capella % Mercy College % John F Kennedy % of Phoenix- Sacramento Valley Campus N/A of Phoenix- San Diego Campus N/A of Phoenix- Central Valley Campus N/A The College of Saint Rose % Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

75 Figure 86 - Top (Pennsylvania): Marriage and Family Counseling Institution Name CAGR* La Salle N/A Drexel % Thomas Jefferson N/A Seton Hill % Evangelical Theological Seminary % Duquesne % Lancaster Bible College N/A Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in Figure 87 - Top (Mid- Atlantic States): Marriage and Family Counseling Institution Name CAGR* Mercy College % The College of Saint Rose % Fordham % Syracuse % Hofstra % Nyack College % New York Institute of Technology N/A of Rochester % Iona College % of Maryland- College % Park Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

76 Nonprofit Leadership Degree Level: Master Proxy Program(s): Non- Profit/Public/ Organizational Management 1,967 Substitutable Programs and 2013 Degrees Conferred (National): None Industry and Labor Market Trends: According to CNN, the United States is home to nearly 1.5 million nonprofits, which includes well- established organizations such as the Boy Scouts, Habitat for Humanity, United Way, and the YMCA. Centers of public service like these have seen steady growth throughout the economic crisis, prompting an expansion of new, exciting, and meaningful jobs. The nonprofit sector is an often overlooked and important economic driver with its 10.7 million employees making up just over 10% of the nation s private workforce. 52 A recent study released by the Urban Institute shows that since 2008 the nonprofit sector has grown faster in terms of employees and wages than either the business or government sectors. The Nonprofit Finance Fund s 2012 annual survey indicated that 85% of nonprofits surveyed reported an increase in demand for their services in the past year, and 88% indicated that they anticipate an increase in demand for their services in the coming year. These studies illustrate that nonprofit services remain in demand even during difficult economic times. In response to this demand, it is likely that the sector will continue increasing its workforce in the coming year. 53 Hence nonprofits are expecting to create more jobs in upcoming years, rather than reduce or eliminate staff. 54 Figure 88 Nonprofit Staffing Predictions, of Florida Nonprofit Employment Trends Survey Nonprofit Employment Practices Survey 75 P age

77 Figure 89 Related Employment Data in Pennsylvania Pennsylvania SOC Title Change % Growth Avg. Annual Openings Managers, All Other 18,760 19, % 480 Social and Community Service Managers 6,260 7, % 210 Grand Total 25,020 26,450 1,430 6% 690 Figure 90 Related Employment Data in U.S and Mid- Atlantic States United States Mid- Atlantic SOC Title Change Avg. Avg. % % Annual Change Annual Growth Growth Openings Openings Managers, All Other 898, ,800 52,600 6% 24, , ,900 6,050 4% 4,440 Social and Community Service 132, ,600 27,700 21% 5,510 24,220 27,640 3,420 14% 850 Managers Grand Total 1,031,100 1,111,400 80,300 8% 30, , ,540 9,470 5% 5,290 Figure 91 Program Analysis: Nonprofit Leadership Program Student Demand National State Region B 2013 Degree Conferrals 1, Conferrals (CAGR) 9% 3% 27% 2013 Conferrals Per Provider Competitive Landscape Competitive Landscape Competitive Landscape 2013 Number of Providers Providers (CAGR) - 3% - 6% 8% % Share of Market Leader 11% 50% 59% % Share of Top 10 Market Leader 50% N/A N/A Average # of Degrees By Top N/A N/A Source: National Center for Educational Statistics and Colloquy Analysis 76 P age

78 Figure 92 - Top (National): Nonprofit Leadership Institution Name CAGR* Fairleigh Dickinson - Metropolitan N/A Campus DeVry - Illinois % Northern Arizona % Regis N/A The of West Florida % of Central Florida % The New School % of Phoenix- Online Campus % Alvernia % Northeastern % Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in Figure 93 - Top (PA): Nonprofit Leadership Institution Name CAGR* Alvernia % Eastern N/A of Pennsylvania % DeVry - Pennsylvania % Cairn - Langhorne N/A Robert Morris % Philadelphia Biblical - Langhorne West Chester of Pennsylvania of Phoenix- Philadelphia Campus % % % Duquesne % Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

79 Figure 94 - Top (Mid- Atlantic States): Nonprofit Leadership Institution Name CAGR* Fairleigh Dickinson - Metropolitan Campus N/A The New School % Columbia in the City of New York % Trinity Washington % Notre Dame of Maryland N/A DeVry - Virginia N/A Pace - New York % DeVry - Maryland N/A Buffalo State SUNY N/A DeVry 's Keller Graduate School of Management- Maryland N/A 78 P age

80 Nursing (RN to BSN and DNP) Industry and Labor Market Trends: According to the Bureau of Labor Statistics Employment Projections , registered nurses (RN) are listed among the top occupations in terms of job growth through By 2022, BLS expects the RN workforce in the U.S. to grow from 2.71 million in 2012 to 3.24 million in 2022, an increase of 526,000 or 19%. The growth of registered nurses outpaces the U.S. average of all occupations by 7%. Although hospitals employ 61% of all registered nurses nationally, the demand for nurses in other industries including nursing care facilities and offices of physicians, will increase as hospitals face financial pressure to discharge patients more quickly as the demand for in- home, personal care increases. In addition, the demand for registered nurses is driven by the increase in number of individuals who have access to healthcare services due to healthcare reform. 55 In addition, the demand for registered nurses is driven by the increase in number of individuals who have access to healthcare services due to healthcare reform. 56 With a diploma, associate s, bachelor s and entry graduate degree, an RN can enter the workforce. However, in recent years, employers have been showing a preference to hire RNs with a bachelor s degree. According to AACN, 39% of hospitals and other healthcare settings require new RNs to have a baccalaureate degree and 77% expressed preference for nurses with a BSN degree. In response to employer demands, enrollment in RN to BSN program increased by 15.5% from 2011 to Even with a strong employment outlook, based on projected U.S. population size and age changes, by 2030, the RN workforce is expected to experience a shortage. Currently, there are 921 RNs per 100,000 members of the population (per capita), based on the size of the U.S. population ( ) The supply of RNs per capita varies by state, from 1,248 in South Dakota to a low of 678 in Idaho. Figure 6 is a graphical depiction of states with the highest and lowest per capita supply of RNs. 57 Figure 95 RN Workforce per 100,000 Population by State Source: The U.S. Nursing Workforce: Trends in Supply and Education, 2013 Note: Areas pointing from Alaska and Hawaii are depicting their directional location from the mainland. 55 Bureau of Labor Statistics 56 Bureau of Labor Statistics 57 The U.S. Nursing Workforce: Trends in Supply and Education, P age

81 The expected, national deficit is 918,232 RN jobs. The RN workforce deficit is not the same across all 50 states. The western region of the country is expected to have the largest shortage ratio of 389 RN jobs per 100,000. States, such as Massachusetts and South Dakota, are expected to have a slight surplus by 2030, 9,680 and 1,692 respectively. However, California, Florida and Texas are expected to experience the greatest deficit by 2030, - 193,100; - 128,364 and - 109,779 respectively. 58 In 2010, the Institute of Medicine (IOM) published its landmark report, The Future of Nursing: Leading Change, Advancing Health. The publication offered recommendations to the nursing community as a whole to work diligently to improve current processes and policy to negate the forecasted RN shortage. The report challenged, prospective and current RNs, associations, universities and Congress. Two specific recommendations challenged U.S. higher education institutions: 59 Recommendation Four: Academic nurse leaders across all schools of nursing should work together to increase the proportion of nurses with a baccalaureate degree from 50 to 80 percent by These leaders should partner with education accrediting bodies, private and public funders, and employers to ensure funding, monitor progress, and increase the diversity of students to create a workforce prepared to meet the demands of diverse populations across the lifespan. Recommendation Five: Schools of nursing, with support from private and public funders, academic administrators and university trustees, and accrediting bodies, should double the number of nurses with a doctorate by 2020 to add to the cadre of nurse faculty and researchers, with attention to increasing diversity. Among organizations committed to advancing nursing education is the American Association of Colleges of Nursing (AACN). AACN is the national voice for baccalaureate and graduate nursing education. In The Future of Nursing: Leading Change, Advancing Health, one of the proponents of Recommendation 4 specifically requested AACN s autonomous accrediting body, the Commission on Collegiate Nursing Education (CCNE), to work with NLN and require all nursing schools to offer defined academic pathways, beyond articulation agreements, that promote seamless access for nurses to higher levels of education. Figure 96 Nurses Lifelong Learning Goals Source: Institute of Medicine 58 United States Registered Nurse Workforce Report Card and Shortage Forecast, Institute of Medicine 80 P age

82 As of January 1, 2014, the Commission on Collegiate Nursing Education (CCNE), will evaluate all baccalaureate nursing programs, programs applying for accreditation and programs renewing accreditation, by its revised Standards for Accreditation of Baccalaureate and Graduate Nursing Programs (Standards) and The Essentials of Baccalaureate Education for Professional Nursing Practice (Essentials). Online programs are held to the same standards as ground campus programs. There are 243 DNP programs enrolling students nationwide. More than 70 additional practice doctorates are also under development at U.S. nursing schools. DNP programs are now available in 48 states plus the District of Columbia. States with the most programs (more than 5) include Florida, Illinois, Massachusetts, Minnesota, New York, Ohio, Pennsylvania, and Texas. From 2012 to 2013, the number of students enrolled in DNP programs increased from 11,575 to 14,688. During that same period, the number of DNP graduates increased from 1,858 to 2,443.* 60 The movement to the DNP has raised many questions about the future of nursing education, certification, regulation and practice. AACN created two task forces, the DNP Essentials and the DNP Roadmap task forces, which defined the essential curricular elements of nursing practice doctorates and to addressed key operational and transition concerns. The Commission on Collegiate Nursing Education (CCNE), the leading accrediting agency for baccalaureate and higher degree nursing programs in the U.S., has initiated a process for accrediting DNP programs. Currently, 158 DNP programs are CCNE accredited, and an additional 33 programs are seeking CCNE accreditation. 61 Figure CCNE 2014 On- Site Evaluations Spring 2014 On- site Evaluations Fall 2014 On- Site Evaluations Number of Evaluations Number of Baccalaureate Programs to be Reviewed Number of Master's Programs to be Reviewed Number of DNP Programs to be Reviewed Number of Post- Graduate APRN Certificate Programs to be Reviewed Total Number of Degree/Certificate Programs to be Reviewed Source: Commission on Collegiate Nursing Education * Figure differs from IPEDs data. This may be caused by institutions reporting the program under different CIP codes. 61 Commission on Collegiate Nursing Education (CCNE) 81 P age

83 According the American Association of Colleges of Nursing Member Program Directory, there are 34 institutions in the state of Pennsylvania that offer either a RN to BSN and/or a DNP (BSN to DNP, MSN to DNP). Figure 98 Pennsylvania Institutions/Baccalaureate Nursing Programs under CCNE 2014 Review 2014 Pennsylvania Institution Nursing Program On- Site Evaluation Dates Institution RN to BSN DNP Alvernia 9/29-10/1/2014 Spring 2016 Carlow 2/12-14/2014 Fall 2015 Gannon 3/26-28/2014 3/26-28/2014 La Salle 4/2-4/2014 4/2-4/2014 Robert Morris Fall /29-31/2014 of Pittsburg - 2/24-26/2014 Waynesburg Spring /7-9/2014 Wilkes Spring /2-4/2014 Source: Commission on Collegiate Nursing Education 82 P age

84 RN to BSN Degree Level: Bachelor s Proxy Program(s): Registered Nursing/ Registered Nurse 104,566 (In 2009 Registered Nursing/Registered Nurse was reported under CIP Code Nursing/Registered Nurse (RN, ASN, BSN, MSN)) Substitutable Programs and 2013 Degrees Conferred (National): None Figure 99 Program Analysis: Nursing (Bachelor s) Program Student Demand National State Region B 2013 Degree Conferrals 104,566 4,744 12, Conferrals (CAGR) 8% 2% 7% 2013 Conferrals Per Provider Competitive Landscape Competitive Landscape Competitive Landscape 2013 Number of Providers Providers (CAGR) 3% 1% 4% % Share of Market Leader 4% 11% 4% % Share of Top 10 Market Leader 16% 51% 25% Average # of Degrees By Top 10 1, Source: National Center for Educational Statistics and Colloquy Analysis 83 P age

85 Figure Top (National): Bachelor s in Nursing Institution Name CAGR* Chamberlain College of Nursing- Illinois ,767 N/A Grand Canyon ,459 2,075 2, % The of Texas at Arlington ,053 1,665 2, % of Phoenix- Online Campus 1,607 1,728 1,814 2,207 1, % Western Governors ,077 1, % Ohio - Main Campus ,312 1, % Texas Tech Health Sciences Center % Indiana Wesleyan % of Central Florida % Kent State at Kent N/A Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in Figure Top (PA): Bachelor s in Nursing Institution Name CAGR* Drexel % Immaculata % of Pittsburgh- Pittsburgh Campus % La Salle % Villanova % of Pennsylvania % West Chester of Pennsylvania % Gwynedd Mercy N/A Indiana of Pennsylvania- Main Campus % York College Pennsylvania % Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

86 Figure Top (Mid- Atlantic States): Bachelor s in Nursing Institution Name CAGR* New York % Liberty % Adelphi % Molloy College % Excelsior College % of Maryland- Baltimore % West Virginia % Thomas Edison State College % Virginia Commonwealth % Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in Figure 103 Related Employment Data in Pennsylvania Pennsylvania SOC Title Change % Growth Avg. Annual Openings Nursing Instructors and Teachers, Postsecondary 3,110 3, % 70 Registered Nurses 126, ,260 23,390 18% 4,800 Grand Total 129, ,590 23,610 18% 4,870 Figure 104 Related Employment Data in U.S and Mid- Atlantic States United States SOC Title Change Avg. % Annual Growt Opening h s Nursing Instructors and Teachers, Postsecondar y Registered 2,711,50 3,238,40 526,90 406,45 453,96 19% 105,260 Nurses Grand Total Mid- Atlantic Chang e % Growt h Avg. Annual Openings 67,800 91,800 24,000 35% 3,420 7,980 10,340 2,360 30% 360 2,779,30 0 3,330, , % 108, , , , , % 12,640 12% 13, P age

87 Nursing Practice Degree Level: Doctorate Proxy Program(s): Nursing Practice 1,131 (CIP code was created by NCES in 2010.) Substitutable Programs and 2013 Degrees Conferred (National): None Figure 105 Program Analysis: Nursing Practice Program Student Demand National State Region B 2013 Degree Conferrals 1, Conferrals (CAGR) 22% 13% 7% 2013 Conferrals Per Provider Competitive Landscape Competitive Landscape Competitive Landscape 2013 Number of Providers Providers (CAGR) 30% 32% 16% % Share of Market Leader 8% 24% 27% % Share of Top 10 Market Leader 38% N/A N/A Average # of Degrees By Top N/A N/A Source: National Center for Educational Statistics and Colloquy Analysis 86 P age

88 Figure Top (National): Nursing Practice Institution Name CAGR* The of Alabama % of Alabama at Birmingham Arizona State - Downtown Phoenix % N/A of Miami % Case Western Reserve % Texas Christian % of Massachusetts- Amherst N/A Oakland % Rush N/A of Florida N/A Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in Figure Top (PA): Nursing Practice Institution Name CAGR* Carlow N/A Duquesne % Wilkes N/A Thomas Jefferson % Waynesburg % Widener - Main Campus N/A York College Pennsylvania N/A La Salle N/A Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

89 Figure Top (Mid- Atlantic States): Nursing Practice Institution Name CAGR* George Washington % of Maryland- Baltimore % Columbia in the City of New York % West Virginia % Saint John Fisher College % George Mason N/A Rutgers - Newark N/A Marymount N/A Seton Hall N/A Figure 109 Related Employment Data in Pennsylvania Pennsylvania SOC Title Change % Growth Medical and Health Services Managers Avg. Annual Openings 15,520 17,930 2,410 16% 620 Nurse Practitioners 3,520 4, % 150 Registered Nurses 126, ,260 23,390 18% 4,800 Grand Total 145, ,560 26,650 18% 5,570 Figure 110 Related Employment Data in U.S and Mid- Atlantic States United States SOC Title Change % Growth Avg. Annual Openings Mid- Atlantic Change % Growth Avg. Annual Openings Medical and Health Services 315, ,800 73,300 23% 14,990 60,590 68,190 7,600 13% 2,240 Managers Nurse Practitioners 110, ,300 37,100 34% 5,850 17,690 22,010 4,320 24% 770 Registered Nurses 2,711,500 3,238, ,900 19% 105, , ,960 47,510 12% 12,640 Grand Total 3,137,200 3,774, ,300 20% 126, , ,160 59,430 12% 15, P age

90 Public Health Industry and Labor Market Trends: The Master of Public Health degree has been the cornerstone of education in public health since the Welch- Rose Report (1913) led to the establishment of U.S. schools of public health. As the centennial of the report approaches, the Association of Schools and Programs of Public Health (ASPPH) is leading an initiative to ensure the degree is well defined, the degree fits well into the evolving spectrum of education in public health, and MPH graduates are well prepared to deal with the expanding context and content of their public health roles in the 21 st century. 62 Below are some of the key outcomes of the initiative as it relates to a Master of Public Health degree: The MPH degree should be based on a rigorous, structured, and carefully sequenced curriculum that may require prerequisite learning. The MPH degree should offer in- depth education in concentration areas that are responsive to the interests of students, the strengths of the institution, and the needs of employers. The minimum number of credit hours for an MPH degree should not be increased beyond the current minimum of 42. To do otherwise would contradict rising concerns about length of time to degree and tuition costs. Accredited schools and programs should have flexibility in designing many aspects of their MPH degree, including prerequisites and experience requirements, core design, and concentrations. An in- depth concentration should be a distinguishing element of a 21st century MPH degree. Concentration curricula should be designed to provide the rigorous, in- depth, skills- based education that students are seeking and employers are demanding. Concentration requirements should consist of at least four courses beyond the introductory level that are appropriately sequenced and layered and that are not parts of the practicum or the culminating experience. Concentration options can and should vary across schools and programs, and they need not include in- depth training in each of the five traditional core fields. Concentrations should be offered based on the expertise available in the school or program, the needs of local and target- market employers, and the demands of applicants and students. Concentrations may include options that are within traditional disciplines, options that cross disciplines, and options that address emerging topics and fields. In some settings and for some students a generalist degree may be the most appropriate concentration for MPH graduates. The ASPPH is, also, reviewing and updating the curricula as it relates to a Doctorate in Public Health. However, the final report has not been published. The Doctor of Philosophy (PhD) degree in public health is designed to prepare the student for a profession in teaching and research. PhDs and Doctor of Science (ScD) in public health continue their careers teaching at a university, conducting research in a national laboratory, or doing field work with populations across the globe. The Doctor of Public Health (DrPH) degree is an advanced graduate- level degree that focuses, like the MPH, on the professional and practical elements of the field, rather than the academic. 63 In addition, public health professionals need to stay at the forefront of their field. This is accomplished by thoroughly understanding the interaction between the different specialized areas of public health, learning 62 Association of Schools and Programs of Public Health 63 Association of Schools and Programs of Public Health 89 P age

91 new strategies to cope with disasters, and constantly working to stay ahead of any threat. The CPH credential helps public health professionals to achieve these evolving goals. 64 In order to be eligible to sit for the National Board of Public Health Examiners Certified in Public Health (CPH) exam, all candidates must meet one of the following eligibility criteria: 65 Alumni of a school or program of public health accredited by the *Council on Education for Public Health (CEPH). Alumni are eligible so long as they have completed all degree requirements for a Masters or Doctoral level degree. Students of a school or program of public health accredited by the CEPH. Students of CEPH- accredited schools and programs are eligible to sit for the CPH exam so long as they have completed or are concurrently enrolled in the graduate- level core content required for their graduate degree. Following confirmation of their graduation, they will be Certified in Public Health. Professional eligibility. Individuals who have taken the core content at a CEPH- accredited institution are also eligible to sit for the CPH exam as long they meet either of two additional eligibility criteria: Minimum of five years of public health experience OR Possession of a relevant graduate degree Figure 117 Related Employment Data in Pennsylvania (Public Health Master s) Pennsylvania SOC Title Change % Growth Avg. Annual Openings Community Health Workers 1,340 1, % 50 Epidemiologists % 0 Health Educators 2,910 3, % 130 Health Specialties Teachers, Postsecondary 7,120 7, % 180 Medical and Health Services Managers 15,520 17,930 2,410 16% 620 Medical Scientists, Except Epidemiologists 4,640 5, % 150 Social Scientists and Related Workers, All Other % 10 Grand Total 32,340 36,670 4,330 13% 1, National Board of Public Health Examiners 65 National Board of Public Health Examiners 90 P age

92 Figure 118 Related Employment Data in U.S and Mid- Atlantic States (Public Health, Master s) United States Mid- Atlantic SOC Title Change % Growth Avg. Annual Openings Change % Growth Avg. Annual Openings Community Health Workers 40,500 50,700 10,200 25% 2,080 5,300 6, % 230 Epidemiologists 5,100 5, % % 10 Health Educators 58,900 70,100 11,200 19% 2,660 10,620 11,950 1,330 13% 420 Health Specialties Teachers, 190, ,600 68,600 36% 9,720 18,400 25,100 6,700 36% 950 Postsecondary Medical and Health Services 315, ,800 73,300 23% 14,990 60,590 68,190 7,600 13% 2,240 Managers Medical Scientists, Except 103, ,800 13,700 13% 3,550 15,010 16,630 1,620 11% 480 Epidemiologists Social Scientists and Related Workers, All Other 34,800 35, % ,370 12, % 260 Grand Total 747, , ,300 24% 33, , ,340 18,530 15% 4,590 Figure 119 Related Employment Data in Pennsylvania (Public Health Doctorate) Pennsylvania SOC Title Change % Growth Avg. Annual Openings Audiologists % 20 Health Specialties Teachers, Postsecondary 7,120 7, % 180 Healthcare Support Workers, All Other 1,960 2, % 60 Speech- Language Pathologists 4,290 5, % 150 Grand Total 13,900 15,870 1,970 14% P age

93 Figure 120 Related Employment Data in U.S and Mid- Atlantic States (Public Health, Doctorate) United States Mid- Atlantic SOC Title Change % Growth Avg. Annual Openings Change % Growth Avg. Annual Openings Audiologists 13,000 17,300 4,300 33% 700 1,830 2, % 90 Health Specialties Teachers, 190, ,600 68,600 36% 9,720 18,400 25,100 6,700 36% 950 Postsecondary Healthcare Support Workers, All 107, ,600 17,200 16% 3,770 21,470 24,270 2,800 13% 690 Other Speech- Language 134, ,100 26,000 19% 4,620 24,460 27,470 3,010 12% 680 Pathologists Grand Total 444, , ,100 26% 18,810 66,160 79,180 13,020 20% 2, P age

94 Master of Public Health Degree Level: Master Proxy Program(s): Public Health, General Epidemiology Health Policy Analysis 7,900 1, Substitutable Programs and 2013 Degrees Conferred (National): None Figure 121 Program Analysis: Public Health (Master s) Program Student Demand National State Region B 2013 Degree Conferrals 9, , Conferrals (CAGR) 10% 12% 8% 2013 Conferrals Per Provider Competitive Landscape Competitive Landscape Competitive Landscape 2013 Number of Providers Providers (CAGR) 6% 8% 6% % Share of Market Leader 5% 39% 23% % Share of Top 10 Market Leader 29% 98% 73% Average # of Degrees By Top Source: National Center for Educational Statistics and Colloquy Analysis 93 P age

95 Figure 122 Top (National): Public Health Master s Institution Name CAGR* Columbia in the City of New York % Johns Hopkins % Harvard % Walden % The of Texas Health Science Center at Houston of South Florida- Main Campus % N/A Tulane of Louisiana % of Illinois at Chicago % Benedictine % Drexel % Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in Figure 123 Top (PA): Public Health Master s Institution Name CAGR* Drexel % West Chester of Pennsylvania % of Pennsylvania % Thomas Jefferson N/A of Pittsburgh- Pittsburgh Campus Pennsylvania State - College of Medicine % % of the Sciences N/A Pennsylvania State - World Campus East Stroudsburg of Pennsylvania N/A % La Salle N/A Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

96 Figure 124 Top (Mid- Atlantic States): Public Health Master s Institution Name CAGR* Columbia in the City of New York % Johns Hopkins % George Washington % CUNY Hunter College % American Public System of Medicine and Dentistry of New Jersey % % New York % SUNY at Albany % Eastern Virginia Medical School % George Mason % 95 P age

97 Doctorate of Public Health Degree Level: Doctorate Proxy Program(s): Public Health, General Epidemiology Health Policy Analysis Substitutable Programs and 2013 Degrees Conferred (National): None Figure 125 Program Analysis: Public Health (Doctorate) Program Student Demand National State Region B 2013 Degree Conferrals Conferrals (CAGR) 30% 3% 22% 2013 Conferrals Per Provider Competitive Landscape Competitive Landscape Competitive Landscape 2013 Number of Providers Providers (CAGR) 27% 8% 28% % Share of Market Leader 18% 61% 36% % Share of Top 10 Market Leader 49% N/A 93% Average # of Degrees By Top N/A 10.6 Source: National Center for Educational Statistics and Colloquy Analysis 96 P age

98 Figure 126 Top (National): Public Health, Doctorate Institution Name CAGR* Walden % Johns Hopkins % of North Carolina at Chapel Hill N/A of Washington- Seattle Campus N/A Harvard % of Michigan- Ann Arbor % of Pittsburgh- Pittsburgh Campus % of South Florida- Main Campus N/A of California- Berkeley N/A of South Carolina- Columbia N/A Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in Figure 127 Top (PA): Public Health, Doctorate Institution Name CAGR* of Pittsburgh- Pittsburgh Campus % Drexel % of Pennsylvania N/A Thomas Jefferson N/A Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

99 Figure 128 Top (Mid- Atlantic States): Public Health, Doctorate Institution Name CAGR* Johns Hopkins % Rutgers - New Brunswick N/A of Medicine and Dentistry of New Jersey N/A Columbia in the City of New York N/A Morgan State N/A West Virginia N/A of Maryland- Baltimore % SUNY at Albany N/A CUNY Graduate School and Center N/A of Rochester % 98 P age

100 Pre- Speech- language Pathology (PreSLP Program) Degree Level: Post- baccalaureate Certificate Proxy Program(s): Speech- Language Pathology/ Pathologist Audiology and Speech- Language Pathology Speech- Language Pathology Assistant Substitutable Programs and 2013 Degrees Conferred (National): Education/Teaching of Individuals with Speech or Language Impairments (12) Industry and Labor Market Trends: Excellent job opportunities in speech- language pathology are expected to grow by 23% from 2010 to 2020, faster than the average for all occupations. 66 An individual in the state of Pennsylvania can apply for licensure for Audiology, Speech Language Pathology and Teacher of the Hearing Impaired on the basis of: Master's degree or equivalent from an accredited academic institution Three hundred seventy- five hour clinical practicum Completion of 1 year of supervised professional experience (1,080 hours in 2 consecutive years) Passage of an examination According to the American Speech- Language- Hearing Association (ASHA) represents, there are approximately 142,315 are certified speech- language pathologists and 943 hold dual certification as both audiologists and SLPs. 67 In the state of Pennsylvania, there are 6,210 certified speech- language pathologists. Figure 129 ASHA Affiliation by State and Certification Status Pennsylvania U.S. Mid- Atlantic Certified in Speech 6, ,315 27,035 Dual CCC In Process 71 2, Not Certified While professionals in the field are required to have a graduate- level degree from a speech pathology program, they are not necessarily required to have a baccalaureate degree connected to speech pathology. However, students who don t have an undergraduate degree in speech pathology are often required to complete speech pathologist prerequisites prior to enrolling in a speech pathology program. La Salle currently offers a Pre- Speech Language Pathology (PreSLP) program provides post- baccalaureate students who do not have the required background in communication sciences and disorders with the prerequisite courses in basic human communication sciences needed to successfully pursue a Master's degree in Speech- Language Pathology. 66 Bureau of Labor Statistics 67 American Speech- Language Hearing Association 99 P age

101 Figure 130 Demographics of ASHA Certificate Holders Certified in Speech- Language Pathology % are white 96.3% are female 71.3% employed full- time Primary Employment Function Clinical Service Provider (76.2%) Teacher (11.2%) Administrator (7.0%) Age 26% - 34 and younger 30.5% years old 20.0% years old 18.5% years old 4.9% - 65 and older Figure 131 Top Paying and High Employment States for Speech Pathologists Reasons for Growth Older Populations The expanding population in older age groups is prone to medical conditions that result in speech, language, and swallowing problems. Retirees An expected increase in retirements throughout the coming years should create excellent job opportunities for speech- language pathologists. Increased Survival Rates Medical advances are improving the survival rate of premature infants and trauma and stroke victims, who then need assessment and possible treatment. Early Identification and Diagnosis Greater awareness of the importance of early identification and diagnosis of speech, language, and swallowing disorders in young children will increase employment. Increased School Enrollments Employment in educational services will increase along with growth in elementary and secondary school enrollments, including the enrollment of special education students. Federal law guarantees special education and related services to all eligible children with disabilities. 68 American Speech- Language Hearing Association 100 P age

102 Need for Contract Services The number of speech- language pathologists in private practice will rise due to the increasing use of contract services by hospitals, schools, and nursing care facilities. Bilingualism Many opportunities exist for those with the ability to speak a second language. Figure 132 Program Analysis: Pre- Speech Language Pathology (PreSLP) Program Student Demand National State Region B 2013 Degree Conferrals Conferrals (CAGR) - 8% N/A N/A 2013 Conferrals Per Provider Competitive Landscape Competitive Landscape Competitive Landscape 2013 Number of Providers 1 N/A N/A Providers (CAGR) 0% N/A N/A % Share of Market Leader 100% N/A N/A % Share of Top 10 Market Leader N/A N/A N/A Average # of Degrees By Top 10 N/A N/A N/A Source: National Center for Educational Statistics and Colloquy Analysis Figure 133 Top (National): Pre- Speech Language Pathology (PreSLP) Institution Name CAGR* Western Washington N/A Source: National Center for Education Statistics and Colloquy Analysis *N/A: Compound Annual Growth couldn t be calculated due to no degree conferrals in P age

103 Competitive Review The purpose of this section is to highlight the top conferring institutions in detail and review current search trends as it relates to the select program areas. Search interest is a proxy for studying demand. For this analysis, the following information, if available, is highlighted to determine marketability of the select program areas: Top Five Conferring Institutions (National, Pennsylvania, Mid- Atlantic States) Highly competitive keywords Online Google search volume over the past five years Geography of states with the highest concentration of related keywords Demographics of individuals searching Sites that have maintained a high level of dominance on the first page of Google Three program areas, Marriage and Family Counseling, Public Health (Doctorate) and Pre- Speech Language Pathology, search volume information was inclusive, therefore no information for the two program areas is provided. Analytics Figure 134 Top Five Conferring Institutions: Analytics Institution Name State Program Name Concentrations 2013 Conferrals Online # of Credits Cost Per Credit Tuition Northeastern Northwestern Colorado State - Global Campus Arizona State - Tempe Carnegie Mellon MA IL CO AZ PA M.S. in Predictive Analytics M.S. in Analytics M.S. in Management M.S. in Business Analytics Master of Information Systems Management (MISM) Computer Information Systems Business Intelligence and Data Analytics (BIDA) Although reported to NCES, no information about 260 programs could be found on institution website. School soft launch of the program will be in Yes $3,868 $46,416 courses 116 Yes 36 $500 $18, Yes 30 N/A 75 Online Tuition: $43,000 No 108 $602 $65,016 MBA Business Analytics Yes 72 $605 $43, P age

104 Figure 135 Competitive Analysis of Top Five Pennsylvania Institution Name State Program Name Concentrations 2013 Conferrals Online # of Credits Cost Per Credit Tuition Carnegie Mellon PA Master of Information Systems Management (MISM) Business Intelligence and Data Analytics (BIDA) 75 No 108 $602 $65,016 Pennsylvania State - Penn State Harrisburg PA MBA M.S. in Information Systems Business Analytics Health Care Management and Delivery Life Sciences Yes 72 $605 $43,560 N/A No $828 $24,840 - $29,808 Figure 136 Competitive Analysis of Top Five Mid- Atlantic States Institution Name State Program Name Concentrations 2013 Conferrals Online # of Credits Cost Per Credit Tuition Columbia in the City of New York St John's - New York St John s - New York Stevens Institute of Technology CUNY Bernard M Baruch College NY NY NJ NY M.S. in Data Science M.S. in Data Mining and Predictive Analytics M.S. in Business Intelligence and Analytics M.S. in Quantitative Methods and Modeling New Program to Launch in (listed in IPEDS but recent data shows new program to launch in 2015) No 30 $1,710 $51,300 4 Campus 30 $1,145 $34,350 1 No 36 1 Campus $15,625 per semester Part time: $635 resident/ $970 non- resident $46,875 Resident: $22,800- $24,130 Non- Resident: $34,920/ $36, P age

105 Google Trends: Analytics Highly competitive keywords include: Business Analyst Certification, Masters of Business Intelligence, Masters of Analytics and Masters Of Data Analytics The graph below (Figure 137) shows online searches on Google over the past 5 years with the identified highly competitive keywords. The keywords Masters of Data Analytics did not have enough search volume to peak on the graph. Numbers represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "analytics," then this would be indexed at 100. This graph does not convey absolute search volume. Based on the keyword, Business Analyst Certification, Pennsylvania and three of the Mid- Atlantic States (New Jersey, Virginia and New York) ranked as one of the top states that searched by the term. (Figure 138) Based on Google Display Network, demographics for those interested in the program: for year- old, males using mobile devices. (Figure 139) Based on Google Trends, the following sites have maintained a high level of dominance on the first page of Google for the search terms related to analytics: iiba.org, pmi.org, Wikipedia.org, uci.edu, bcs.org, Berkeley.edu, softwarecertifications.org, watermarklearning.com, globalknowledge.co, udel.edu Figure 137 Interest Over Time for Analytics Highly Competitive Keywords Business analyst certification masters of business intelligence masters of analytics masters of data analytics 104 P age

106 Figure 138 Regional Interest Figure 139 Google Display Network 105 P age

107 Business Administration Figure 140 Top Five Conferring Institutions: Business Administration Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition of Phoenix- Online Campus of Maryland- College Webster DeVry - Illinois of Chicago AZ MBA 4,942 Yes 36 $740 $26,640 MD MBA 2,214 Yes 42 $694 $29,148 MO MBA 2,077 Yes 36 $735 $26,460 IL MBA 1,385 Yes 48 IL MBA 1,348 No 21 courses $2,298 per course $6,076 per course $36,768 $127,596 Figure 141 PA Top Five Conferring Institutions: Business Administration Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition of Pittsburgh- Pittsburgh Campus Carnegie Mellon of Pennsylvania Villanova Temple PA PA PA One- year MBA 323 No 22.5 Part- time Online MBA 271 Yes N/A MBA 258 No 19 units Resident: $13,788 per term Non- resident: $18,678 $14,520 per year $68,210 per year Resident: $41,364 Non- resident: $56,034 $43,560 $136,420 PA MBA 223 Yes 48 $1,240 $59,520 PA MBA 194 Yes 54 $1,296 $69, P age

108 Figure 142 Mid- Atlantic Top Five Conferring Institutions: Business Administration Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition of Maryland- College New York Columbia in the City of New York Liberty Strayer - Virginia MD MBA 2,214 Yes 42 $694 $29,148 NY MBA (part- time) 1,287 No 60 $1,930 $115,500 NY MBA 1,191 No 60 $63,148 per term $126,296 VA MBA 1,005 Yes 36 $520 $18,720 VA MBA 568 Yes 54 $2,325 per course $30,225 Google Trends: Business Administration Highly competitive keywords include: Online MBA Programs, Online MBA Degree, MBA Degree Online, Top Online MBA Programs, and Best Online MBA Programs The graph below (Figure 143) shows online searches on Google over the past 4 years with the identified highly competitive keywords. The keywords, Online MBA Programs, generated the greatest interest in comparison to the highly competitive keywords. Numbers represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "business," then this would be indexed at 100. This graph does not convey absolute search volume. Based on the keyword, Online MBA Programs, Pennsylvania and three of the Mid- Atlantic States (Virginia, New Jersey and Maryland) ranked as one of the top states that searched by the term. (Figure 144) The east coast displays the strongest interest based on the keyword, Online MBA Programs. Based on Google Display Network, demographics for those interested in the program for year- old, males and females using mobile devices. (Figure 145) Based on Google Trends, USNews.com has a solid hold on the #1 positions. The top 3 sites are opportunities for advertising as they are not educational institutions. 5 of the top 10 sites are not education institutions, and provide consumers with statistics, reviews and research on colleges and universities. Our assumption is that Google is rewarding this type of content, given that most colleges do not produce new and unique content similar to these advertisers. Figure 143- Interest Over Time for Business Administration Highly Competitive Keywords 107 Page

109 online mba programs online mba degree mba degree online top online mba programs Figure 144 Regional Interest Figure 145 Google Display Network 108 P age

110 Computer Information Science Figure 146 Top Five Conferring Institutions: Computer Information Science Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition The of Texas at Dallas Johns Hopkins Stony Brook New York at Buffalo TX MD NY NY NY M.S. in Computer Science M.S. in Engineering M.S. in Computer Science M.S. in Computer Science M.S. in Computer Science and Engineering 220 No No 3 semesters Resident: $1,342 Non- resident: $1, No N/A N/A Resident: $44,286 Non- resident: $64,878 N/A $70,590 Resident: $10,390 Non- resident: $20, No 36 $1,554 $55, No 30 $864 $25, P age

111 Figure 147 PA Top Five Conferring Institutions: Computer Information Science Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition of Pennsylvania PA M.S. in Engineering in Computer and Information Science 151 No 10 course units $5,598 $55,980 Saint Joseph's PA M.S. in Computer 26 No 30 $889 $26,670 Villanova Gannon Pennsylvania State - Penn State Harrisburg PA PA PA M.S. in Computer Science M.S. in Computer and Information Science M.S. in Computer Science 22 No 30 $720 $21, No 30 $910 $27, No 30 $828 $24, P age

112 Figure 148 Mid- Atlantic Top Five Conferring Institutions: Computer Information Science Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition Johns Hopkins MD M.S. in Engineering 170 No 3 semesters N/A $70,590 Stony Brook New York at Buffalo New Jersey Institute of Technology NY NY NY NJ M.S. in Computer Science M.S. in Computer Science M.S. in Computer Science and Engineering M.S. in Computer Science 162 No N/A N/A Resident: $10,390 Non- resident: $20, No 36 $1,554 $55, No 30 $864 $25, No 33 Resident: $1,342 Non- resident: $1,966 Resident: $44,286 Non- resident: $64, P age

113 Google Trends: Computer Information Science Highly competitive keywords include: Masters in Computer Science, MS In Computer Science, Computer Science Masters, Computer Science Degree Computer Science Online. There was no conclusive Google Trend data for any variation of Master s in Computer Information Science when including the word information in the search. Therefore the competitive landscape was analyzed for various keywords. The graph below (Figure 149) shows online searches on Google over the past 4 years with the identified highly competitive keywords. Numbers represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "computer," then this would be indexed at 100. This graph does not convey absolute search volume. Based on the keyword, computer science online, two of the Mid- Atlantic States (Virginia and Maryland) ranked as one of the top states that searched by the term. (Figure 150) Based on Google Display Network, demographics for those interested in the program: for year- old, males using mobile devices. (Figure 151) Based on Google Trends, the sites have maintained a high level of dominance on the first page of Google for the search term computer science online: harvard.edu, Stanford.edu, oregonstate.edu, umuc.edu, time.com, uillinois.edu, infoworld.com, geteducated.com, franklin.edu and usnews.com. Figure 149- Interest Over Time for Computer Information Science Highly Competitive Keywords masters in computer science ms in computer science computer science masters computer science degree computer science online 112 P age

114 Figure 150 Regional Interest Figure 151 Google Display Network 113 P age

115 Counseling Psychology Figure 152 Top Five Conferring Institutions: Counseling Psychology Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition Liberty VA MA in Clinical Mental Health 609 No 60 $520 $31,200 Lamar TX MS in Applied Psychology 529 No 42 Resident: $308 Non- resident: $662 Resident: $12,9368 Non- resident: $27,804 Webster MO MA in Psychology with an Emphasis in Counseling Psychology 456 No 48 $665 $31,920 Nova Southeastern FL MS in General Psychology 291 Yes 30 $650 $19,500 Grand Canyon AZ MS in Psychology with an Emphasis in General Psychology 278 Yes 36 $495 $17, P age

116 Figure 153 PA Top Conferring Institutions: Counseling Psychology Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition of Pennsylvania PA Master of Applied Positive Psychology 102 Hybrid 9 course units N/A $56,489 Chestnut Hill College PA MS in Clinical and Counseling Psychology 84 No 48 $670 $32,160 La Salle PA MS in Professional Clinical Counseling 60 No 60 $740 $44,400 Chatham PA MS in Counseling Psychology 48 No 48 $851 $40,848 Slippery Rock of Pennsylvania PA MA in Community Counseling 45 No 60 Resident: $454 Non- resident: $681 Resident: $27,240 Non- Resident: $40, P age

117 Figure 154 Mid- Atlantic States Top Five Conferring Institutions: Counseling Psychology Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition Liberty VA MA in Clinical Mental Health 609 No 60 $520 $31,200 Teachers College at Columbia NY EdM Program in Psychological Counseling 105 No 45 points $1,398 $62,910 Marymount VA MA in Clinical Mental Health Counseling 45 No 60 $885 $53,100 Caldwell College NJ MA in Counseling with Mental Health Counseling Specialization 40 No 60 $890 $53,400 Bowie State MD MA in Counseling Psychology 39 No 48 Resident: $361 Non- resident: $667 Resident: $12,936 Non- resident: $27,804 Google Trends: Counseling Psychology Highly competitive keywords include: Masters in Counseling Psychology, Online Degree in School Counseling, Online School Counseling Program, Online Masters in Counseling Psychology and Online Degrees in Counseling The graph below (Figure 155) shows online searches on Google over the past 5 years with the identified highly competitive keywords. Numbers represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "counseling," then this would be indexed at 100. This graph does not convey absolute search volume. Based on the keyword, Masters in Psychology, Pennsylvania and three of the Mid- Atlantic States (Maryland, New Jersey and New York) ranked as one of the top states that searched by the term. (Figure 156) Based on Google Display Network, demographics for those interested in the program: for year- old, males using mobile devices. (Figure 157) Based on Google Trends, the sites have maintained a high level of dominance on the first page of Google for the search term masters in counseling: forbes.com, about.com, mastersincounseling.org, capella.edu, uhv.edu, bestcounselingdegrees.net, phoenix.edu, gradschools.com and uh.edu. 116 P age

118 Figure Interest Over Time for Counseling Psychology Highly Competitive Keywords masters in counseling psychology online degree in school counseling online school counseling program online masters in counseling psychology online degrees in counseling Figure 156 Regional Interest Figure 157 Google Display Network 117 P age

119 Economic Crime Forensics Figure 158 Top Five Conferring Institutions: Economic Crime Forensics Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition of Maryland- College MD M.S. in Cybersecurity M.S. in Cybersecurity Policy M.S. in Digital Forensics and Cyber Investigation 408 Yes 36 $694 $24,984 Capella MN M.S. in Digital Forensics 207 Yes 48 $643 $30,864 Western Governors UT M.S. in Information Security and Assurance 184 Yes N/A $2,890 per six- month term $11,560 (2- years) Carnegie Mellon PA M.S. in Information Security Policy and Management 76 No 192 $579 $111,168 George Mason VA M.S. in Applied Information Technology Cyber Security 73 Yes 30 Resident: $617 Non- resident: $1,233 Resident: $18,510 Non- resident: $36,990 Figure 159 PA Top Five Conferring Institutions: Economic Crime Forensics 118 P age

120 Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition Carnegie Mellon PA M.S. in Information Security Policy and Management 76 No 192 units N/A $64,374 Robert Morris Temple East Stroudsburg of Pennsylvania PA PA PA M.S. in Information Security and Assurance M.S. in IT Auditing and Cyber- security M.S. in Information Security 23 Yes 30 $695 $20,850 4 No 30 semester hours $1,000 $30,000 3 Yes N/A $463 N/A 119 P age

121 Figure 160 Mid- Atlantic States Top Five Conferring Institutions: Economic Crime Forensics Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition of Maryland- College George Mason John Hopkins MD VA MD M.S. in Cybersecurity M.S. in Cybersecurity Policy M.S. in Digital Forensics and Cyber Investigation M.S. in Applied Information Technology Cyber Security M.S. in Cybersecurity 408 Yes 36 $694 $24, Yes No 10 courses Resident: $617 Non- resident: $1,233 Resident: $18,510 Non- resident: $36,990 $3,530 $35,300 Polytechnic Institute of New York NY M.S. in Cybersecurity 31 Yes 30 $1,452 $43,560 Stratford VA M.S. in Information Assurance 19 Yes 54 $445 $24,030 Google Trends: Economic Crime Forensics Highly competitive keywords include: Economic Crime Forensics, Fraud Auditor, Digital Forensics, Network Security Manager and Data Security Manager The graph below (Figure 161) shows online searches on Google over the past 4 years with the identified highly competitive keywords. There is a level of interest in all area of crime forensics with the greatest interest in digital forensics. Numbers represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "security," then this would be indexed at 100. This graph does not convey absolute search volume. Based on the keyword, Cyber Security Degree, two of the Mid- Atlantic States (Virginia and Maryland) ranked as one of the top states that searched by the term. (Figure 162) Based on Google Display Network, demographics for those interested in the program: for year- old, males using mobile devices. (Figure 163) Based on Google Trends, the sites have maintained a high level of dominance on the first page of Google for the search term cyber security degree: umuc.edu, usnews.com, utica.edu, securitydegreehub.com, computerworld.com, snhu.edu, kplu.org, educational- portal.com, degreedirectory.org, geekwire.com. 120 P age

122 Figure Interest Over Time for Economic Crime Forensics Highly Competitive Keywords economic crime forensics fraud auditor digital forensics network security manager data security manager Figure 162 Regional Interest Figure 163 Google Display Network 121 P age

123 Human Capital Development Figure 164 Top Five Conferring Institutions: Human Capital Development Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition of Phoenix- Online Campus AZ MBA concentration in Human Resources 285 Yes 48 $740 $35,520 DeVry - Illinois IL Master of Human Resource Management 283 Yes 45 $2,298 per three- semester credit hour $34,470 Central Michigan MI M.S. in Administration Human Resource Administration 220 Yes 36 $510 $18,360 Webster MO M.A. in Human Resources Development M.A. in Human Resources Management 201 Yes 36 $735 $26,460 Villanova PA M.S. in Human Resource Development 199 Yes 33 $720 $23, P age

124 Figure 165 PA Top Five Conferring Institutions: Human Capital Development Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition Villanova of Scranton PA PA M.S. in Human Resource Development M.S. in Human Resources 199 Yes 33 $720 $23, Yes 39 $913 $35,607 Drexel Robert Morris PA PA M.S. in Human Resource Development MBA or M.S. in HR Management 41 Yes 45 $843 $37, Yes 51 $830 $42,330 Saint Joseph's PA M.S. in Managing Human Capital 21 Yes 33 $946 $31, P age

125 Figure 166 Mid- Atlantic States Top Five Conferring Institutions: Human Capital Development Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition Rutgers - New Brunswick NJ Master of Human Resource Management 199 Yes 36 Resident: $787 Non- resident: $1,311 Resident: $28,332 Non- resident: $47,196 Towson MD M.S. in Human Development Educational Track 100 Yes 36 Resident: $365 Non- resident: $755 Resident: $1,3140 Non- resident: $27,180 Strayer - Virginia VA M.S. in Human Resource Management 83 Yes 54 $2,325 per course $30,225 New York Stony Brook NY NY M.S. in Human Resource Management and Development M.S. in Human Resource Management 81 Yes Yes 30 $17,008 per semester Resident: $432 Non- resident: $841 $51,052 Resident: $12,960 Non- resident: $24, P age

126 Google Trends: Human Capital Development Highly competitive keywords include: Masters in Human Resources, Human Resources Management Masters Degree, Online Masters in Human Resources, Master Degree Business Administration, Master Degree Business Administration Online The graph below (Figure 167) shows online searches on Google over the past 5 years with the identified highly competitive keywords. Numbers represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "human resources," then this would be indexed at 100. This graph does not convey absolute search volume. Based on the keyword, masters in human resources, Pennsylvania and two of the Mid- Atlantic States (New Jersey and New York) ranked as one of the top states that searched by the term. (Figure 168) Based on Google Display Network, demographics for those interested in the program: for year- old, males using mobile devices. (Figure 169) Based on Google Trends, the sites have maintained a high level of dominance on the first page of Google for the search term masters in human resources: forbes.com, shrm.org, villanovau.com, bestschools.org, nova.edu, usnews.com, keller.edu, geteducationed.com. Figure Interest Over Time for Human Capital Development Highly Competitive Keywords masters in human resources human resources management masters degree online masters in human resources master degree business administration master degree business administration online 125 P age

127 Figure 168 Regional Interest Figure 169 Google Display Network 126 P age

128 Information Technology Leadership Figure 170 Top Five Conferring Institutions: Information Technology Leadership Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition Colorado Technical - Online CO Master of Science in Information Technology 145 Yes 48 $585 $28,080 Capella Embry- Riddle Aeronautical - Worldwide MN FL MBA Information Technology Management Specialization M. S. in Management Information Systems 108 Yes 48 $735 $35, Yes 36 $560 $20,160 of Wisconsin- Platteville WI MS in Project Management 73 Yes $630 $18,900 - $22,680 Stevens Institute of Technology NJ M.S. in Information Systems 70 Yes 36 $15,625 per semester $46, P age

129 Figure 171 PA Top Five Conferring Institutions: Information Technology Leadership Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition Drexel PA M.S. in Project Management 29 Yes 45 $1,123 $50,535 Lehigh PA M.S. in Management Science and Engineering 17 Hybrid 24 $1,000 $24,000 Robert Morris PA M.S. in Information Technology Project Management 12 Hybrid 24 $820 $19,680 La Salle PA M.S. in Information Technology Leadership 7 Yes $825 $29,700- $39,600 Carnegie Mellon PA Master of Science in Information Technology 5 Yes 144 units $20,500 per semester $82, P age

130 Figure 172 Mid- Atlantic States Top Five Conferring Institutions: Information Technology Leadership Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition Stevens Institute of Technology NJ M.S. in Information Systems 70 No 36 $15,625 per semester $46,875 George Washington DC M.S. in Information Systems Technology 54 No 33 $1,420 $46,860 Georgetown DC Online Master's in Technology Management 42 Yes 30 $989 #29,670 George Mason VA M.S. in Technology Management 28 No 36 $1,297 $46,692 Rochester Institute of Technology NY M.S. in Information Sciences and Technologies 10 Hybrid $19,344 per semester $38,868 Google Trends: Information Technology Leadership Highly competitive keywords include: Online Technology Degree, Masters Degree Information Technology, Masters Information Technology Management, IT Management Degree, IT Masters Online The graph below (Figure 173) shows online searches on Google over the past 5 years with the identified highly competitive keywords. Numbers represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "information technology," then this would be indexed at 100. This graph does not convey absolute search volume. Based on the keyword, online technology degree, Pennsylvania ranked as one of the top states that searched by the term. (Figure 174) Based on Google Display Network, demographics for those interested in the program: for year- old, males using mobile devices. (Figure 175) Based on Google Trends, the sites have maintained a high level of dominance on the first page of Google for the search term master of information technology: kaplanuniversity.edu, usnews.com, umuc.edu, capella.edu, harvard.edu, rutgers.edu, thebestschools.org, vt.edu, snuhu.edu, floridatechonline.com. 129 P age

131 Figure Interest Over Time for Information Technology Leadership Highly Competitive Keywords online technology degree masters degree information technology masters information technology management IT management degree IT masters online Figure 174 Regional Interest Figure 175 Google Display Network 130 P age

132 Instructional Technology Management Figure 176 Top Five Conferring Institutions: Instructional Technology Management Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition American College of Education IN Master of Education in Educational Technology 271 Yes 37 $215 $7,955 American InterContinental - Online GA Master of Education with specialization in Instructional Design and Technology 216 Yes 48 $442 $21,216 Lamar TX Master of Education in Education Technology Leadership 180 Yes 36 Resident: $705 per course Non- resident: $831 Resident: $8,460 Non- resident: $9,972 Boise State Western Governors ID UT M.S. Department of Instructional & Performance Technology Master of Education Instructional Design M.S. Curriculum and Instruction 160 Yes Yes 30 Resident: $3,912 per 9-12 credits Non- resident Add l $6,426 $2,890 per term Resident: $10,758 Non- resident: $17,185 $11, P age

133 Figure 177 PA Top Five Conferring Institutions: Instructional Technology Management Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition Wilkes PA M.S. in Instructional Technology 105 Yes $12,690 Bloomsburg of Pennsylvania Waynesburg Saint Joseph's Pennsylvania State - World Campus PA PA PA Online M.S. in Instructional Technology Master of Education in Instructional Technology M.S. in Instructional Technology Specialist Master of Education in Learning, Design and Technology 52 No 33 Resident: $454 Non- resident: $681 Resident: $14,982 Non- resident: $22, Hybrid 36 $620 $22, Yes 36 $697 $25, Yes 33 $784 $25, P age

134 Figure 178 Mid- Atlantic States Top Five Conferring Institutions: Instructional Technology Management Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition Wilmington DE Master of Education Applied Technology Education 68 Yes 33 $424 $13,992 of Maryland- College MD Master of Education in Instructional Technology 53 Yes 33 Resident: $458 Non- resident: $659 Resident: $15,114 Non- resident: $21,747 New Jersey City NJ Master of Arts in Educational Technology 46 Hybrid/ Online 36 $641 $23,076 Towson MD Master of Science in Instructional Technology 41 Hybrid 36 Resident: $365 Non- resident: $755 Resident: $13,140 Non- resident: $27,180 SUNY at Albany NY Curriculum Development and Instructional Technology MS 39 Yes 30 Resident: $515 Non- resident: $924 Resident: $15,450 Non- resident: $27, P age

135 Google Trends: Instructional Technology Management Highly competitive keywords include: Masters in Technology Management, Instructional Design Certificate, Instructional Technology Masters, Masters Instructional Design and Instructional Design Online The graph below (Figure 179) shows online searches on Google over the past 5 years with the identified highly competitive keywords. These highly competitive keywords are trending flat. This could indicate high interest or a potential shift away from interest in these keywords. Sometimes search terms change when an area of interest becomes referred to differently. Numbers represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "instructional," then this would be indexed at 100. This graph does not convey absolute search volume. Based on Google Display Network, demographics for those interested in the program: for year- old, males using mobile devices. (Figure 180) Based on Google Trends, the sites have maintained a high level of dominance on the first page of Google for the search term instructional technology masters: umuc.edu, psu.edu, geteducated.com, edudemic.com, ncsu.edu, gwu.edu, sdsu.edu, ttu.edu, msu.edu and boisestate.edu. Figure Interest Over Time for Instructional Technology Management Highly Competitive Keywords masters in technology management instructional design certificate instructional technology masters masters instructional design instructional design online Figure 180 Google Display Network 134 P age

136 Nonprofit Leadership Figure 181 Top Five Conferring Institutions: Nonprofit Leadership Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition Fairleigh Dickinson - Metropolitan Campus NJ M.A. in Educational Leadership 209 Yes 36 $1,154 $41,544 DeVry - Illinois IL Master of Public Administration with emphasis in nonprofit management 184 Yes 45 $2,298 per course $34,470 Northern Arizona AZ Master of Public Administration 138 Hybrid/ Yes 39 $615 $23,985 Regis CO Master Nonprofit Management 87 Yes 36 $495 $17,820 The of West Florida FL Master of Science in Administration - Specialization: Leadership - Public Administration 73 Yes 36 Resident: $378 Non- resident: $1,037 Resident: $13,608 Non- resident: $37, P age

137 Figure 182 PA Top Five Conferring Institutions: Nonprofit Leadership Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition Alvernia PA Masters of Art in Organizational Leadership (MOL) Program 56 Yes 36 $680 $24,480 Eastern PA MS in Nonprofit Management 20 Hybrid 33 $650 $21,450 of Pennsylvania PA MS in Nonprofit Leadership (NPL) 18 No 10 courses N/A $49,490 DeVry - Pennsylvania PA Master s in Public Administration with an emphasis in nonprofit management 11 Yes 45 $2,298 per course $34,470 Cairn - Langhorne PA MS in Organizational Leadership 5 Hybrid 39 $635 $24, P age

138 Figure 183 Mid- Atlantic States Top Five Conferring Institutions: Nonprofit Leadership Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition Fairleigh Dickinson - Metropolitan Campus NJ M.A. in Educational Leadership 209 No 36 $1,154 $41,544 The New School NY Nonprofit Management (MS) 61 No 42 $1,430 $60,060 Columbia in the City of New York NY Master of Science in Fundraising Management 28 Hybrid 36 $1,742 $62,712 Trinity Washington DC Master of Science in Administration with a concentration in Nonprofit Management 21 No 36 $ ,740 Notre Dame of Maryland MD Master of Arts in Nonprofit Management 13 Hybrid 36 $535 $19,260 Google Trends: Nonprofit Leadership Highly competitive keywords include: Masters in Nonprofit Management, Human Services Online Degree, Masters Of Social Work Online, Human Services Degree Programs The graph below (Figure 184) shows online searches on Google over the past 5 years with the identified highly competitive keywords. Numbers represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "nonprofit," then this would be indexed at 100. This graph does not convey absolute search volume. Not enough data to determine geography of high search volume, demographics or top domains. 137 P age

139 Figure Interest Over Time for Nonprofit Leadership Highly Competitive Keywords masters in nonprofit management human services online degree masters of social work online human services degree programs 138 P age

140 RN to BSN Figure 185 Top Five Conferring Institutions: RN to BSN Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition Chamberlain College of Nursing- Illinois IL RN to BSN 3,767 Yes 129 Liberal Arts Courses $590 (Per Credit Hour) - Nursing Courses $14,160 $50,740 Grand Canyon AZ RN to BSN 2,804 Yes 120 $353 $42,400 The of Texas at Arlington of Phoenix- Online Campus TX RN to BSN 2,037 Yes 120 General - $168 Nursing - $257 $23,275 AZ RN to BSN 1,932 Yes 120 $460 $55,200 Western Governors UT RN to BSN 1,911 Yes N/A $3,250 per six- month term $9, P age

141 Figure 186 PA Top Five Conferring Institutions: RN to BSN Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition Drexel PA RN to BSN 570 Yes 180 $510 - $612 $91, ,160 Immaculata PA RN to BSN 343 Yes 126 $510 $64,260 of Pittsburgh- Pittsburgh Campus PA Undergraduate BSN Program 293 Yes 124 Resident: $885 Non- resident: $1,444 Resident: $109,740 Non- resident $179,056 La Salle PA Accelerated R.N.- BSN 237 Yes 52 $540 $28,080 Villanova PA RN to BSN Online Program 226 Yes 60 $575 $34, P age

142 Figure 187 Mid- Atlantic States Top Five Conferring Institutions: RN to BSN Institution Name State Program Name 2013 Conferrals Online # of Credits Cost Per Credit Tuition New York NY RN to BS 441 No 24 $1,289 $30,936 Liberty VA Bachelor of Science in Nursing for the Registered Nurse 379 Yes 120 $360 $43,200 Adelphi NY Nursing, R.N. to B.S. 344 No 28 $965 $27,020 Molloy College Excelsior College NY NY Degree Completion Program for registered Nurses Nursing BS Degree (RN to BS) 291 No 128 $735 $94, Yes 60 $465 $27, P age

143 Google Trends: RN to BSN Highly competitive keywords include: Nursing Programs Online, Nursing Degree Colleges, Rn to Bsn Nursing Programs, BSN Nursing, RN to BSN Online. The graph below (Figure 188) shows online searches on Google over the past 4 years with the identified highly competitive keywords. High competitive keywords like bsn nursing have strong search and continue to show a positive trend. Numbers represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and time frame were for "nursing," then this would be indexed at 100. This graph does not convey absolute search volume. Based on the keyword, Rn to BSN Nursing Programs, Pennsylvania ranked as one of the top states that searched by the term. (Figure 189) Based on Google Display Network, demographics for those interested in the program: for year- old, split between males and females using mobile devices. (Figure 190) Based on Google Trends, the sites have maintained a high level of dominance on the first page of Google for the search term computer science online: bestnursingdegree.com, capella.edu, swosu.edu, ouhsc.edu, wgu.edu, chamberlaine.edu, drexel.com, toprntobsn.com, okcu.edu, kaplanuniversity.edu. Figure Interest Over Time for RN to BSN Highly Competitive Keywords nursing programs online nursing degree colleges rn to bsn nursing programs bsn nursing rn to bsn online 142 P age

144 Figure 189 Regional Interest Figure 190 Google Display Network 143 P age