Marketing, Retail and Public Relations

Transcription

1 Marketing, Retail and Public Relations Undergraduate 2018 RECOGNISED COURSE

2 I LOVED THE AGENCY LIFE UNIT, WHERE YOU ARE A PART-TIME INTERN DURING YOUR SECOND. I GAINED A STRONG NETWORK WITHIN THE INDUSTRY I WANTED TO WORK IN AND SECURED A PART TIME JOB. THIS OPPORTUNITY HAS OPENED VALUABLE DOORS FOR ME AND I NOW HAVE A GREAT NETWORK OF INDUSTRY CONTACTS. Kicki Holm BA (Hons) Marketing Management Important notice This brochure was developed in early 2017 to help you choose the right course for the 2018 academic year and may be used as a guide for other years of entry. The information therefore reflects the courses as they are at this time. Please be aware that placements and overseas study cannot be guaranteed on our courses. This brochure is intended to provide an overview of our courses and the Faculty of Business and Law. The online prospectus available at mmu.ac.uk/courses provides key up-to-date information about our courses to help you make an informed decision about which one to apply to, so please check online.

3 With the explosion of the digital landscape, how we do business, shop and interact with both brands and spaces are evolving. Gaining expertise in these creative areas can result in rewarding careers. Make it in Marketing, Retail and Public Relations Manchester s second largest employment sector is the creative and digital media industries, so studying marketing and PR here means exposure to a melting pot of industry networks, agencies, entrepreneurs and digital marketing specialists. A career in the creative industries can be extremely varied, as marketing, advertising and PR disciplines are a feature of every sector, with roles that can be either agencybased or in-house and specific skills that can be incredibly valuable to both. Manchester Metropolitan University is in the top 3% of universities globally * In the retail sector alone, there is a multi-billion pound industry looking for graduates who have these skills and can introduce innovative ideas to capture consumer attention, sell products and services and develop brand loyalty. Make it at Manchester Met ing these subjects at our multi award-winning Business School provides you with a blend of industry led teaching and appropriate academic principles. We have a strong emphasis on developing your career skills and provide exciting opportunities to gain practical experience and build your professional network through internships, placements and study abroad options. Our degrees are developed in close partnership with practitioners from the creative, digital and retail industries who are also actively involved as expert guest lecturers, mentors and placement employers. We provide corporate retail degrees and training for multinational retailers including Tesco, George Asda, JD Sports and McDonald s so this, in addition to our impactful research, means have a solid reputation within these professions. We are a Chartered Institute of Marketing (CIM) Graduate Gateway university. Our courses are accredited by CIM, which means that on completion of your degree, you can gain a recognised professional award in a much shorter period 3 Courses 17 Combined Honours 18 Foundation Year 20 Making the most of your study 22 Kick-start your future career 24 Supporting your studies 26 Taught by experts 28 International students 30 Come and meet us 31 Fact file * Based on data from the Times Higher top ranking universities globally ** Research Excellence Framework (REF) DLHE survey 2015, for all respondents available for employment or further study and whose destinations are known. of our research impact is rated world-leading or internationally excellent ** 93% of our graduates go straight into employment or further study within six months of graduating students from more than 120 countries at the University One of the UK s top three greenest universities mmu.ac.uk/business-school 3

4 Which course to study at Mcr Met Our suite of courses will give you the specific skills to start your career with confidence, delivered by academics with enthusiasm and expertise. Advertising and Brand Management BA (Hons) Advertising is a form of communication that has the purpose of promoting, selling or creating brand awareness of products or services to different groups of people. Advertising can be in various mediums, such as traditional media, out-of-home or digital, which may include social media, websites and vlogs. Advertising and brand management professionals are highly creative, have an excellent eye for detail, are able to generate and execute ideas and have an acute awareness of how to use various types of media to target an audience with the right message. This degree has been developed in close co-operation with practitioners from the advertising and communications industry who are also actively involved as expert guest lecturers, mentors and placement employers. Your studies cover the main areas of this dynamic and fast-moving sector, namely marketing, advertising, market research, consumer behaviour, brand management and customer relationship management. The media we use continues to evolve rapidly and you will analyse integrated campaigns that combine digital communications (social media platforms such as Instagram, Snapchat and Facebook, search engine optimisation and s) with more traditional media (newspapers, magazines and TV) to reach a wide range of audiences. Creativity is a highly valued attribute in this industry and assignments are designed to develop your ideas, encourage you to take risks and devise memorable advertising materials. You will also take a strategic approach to your work, learning how your concepts can contribute to a marketing strategy to build or transform a brand. Our Agency Life option allows you the opportunity to gain short-term work experience with a real advertising agency, and we offer four year routes where you can spend your third year on industrial placement or studying abroad. 4 Marketing, Retail and Public Relations Typical units of study may include the following, but may be subject to change. Year 1 You will study three 30-credit units and two 15-credit units: Digital Media and Marketing Platforms This unit will allow you to explore significant developments in digital and social media, using this knowledge to produce a campaign using industry standard skills and techniques. Marketing Communications Theory and Practice This unit will introduce you to communication theory and its impact on practice in areas such as marketing, advertising, retail promotion, brand and PR management and mass media communication. Principles of Marketing Key marketing principles, aims, techniques and measures are introduced and explored in this unit in relation to the marketing consumer interface. A second year unit, Agency Life, offers internship experience of working in a real agency.

5 Personal and Professional Development (15 credits) This unit has been developed to assist you with the transition from further to higher education and aims to address your personal, professional and academic needs as a new undergraduate student. The Responsible Marketer (15 credits) This unit aims to equip you with the tools to understand, and think critically about, responsible marketing practices in relation to the wider social and environmental impacts of business. Year 2 You will study four, 30-credit units. Three core units and one option unit: Core units: Advertising Management This unit aims to introduce you to key concepts of advertising theory and practice. Your studies will cover themes including the evolution and history of advertising and media, evaluation of advertising models and theory in relation to contemporary society. Brand Management In this unit, you will examine the theories and techniques involved the management and development of brands. You will cover themes including the historical development of brands, the social and cultural impacts on brands and brand reputation, image and identity. Consumer Behaviour and Culture Key sociological and consumer behaviour theories are explored and applied at a macro and micro level to consumers as individuals and the society and culture they operate within. Core themes in this unit include the application of consumer behaviour, psychology and consumer sociology theories to consumption activity. Option units (indicative and may be subject to change year on year): You will choose one unit between: Agency Life - Internships This unit allows you to engage in workplace practice and develop employability skills in the context of a real world organisation, such as an advertising agency. The Big Agency Creative agencies today are not just looking for creativity; they re looking for employability. The Big Agency unit will give you the chance to work on a brief provided by one of our industry partners, pitching for the client you want to work on. It will help you build your practical agency skills through a range of account management, research and creative-related tasks, whilst helping you develop your personal skills through the process of self-reflection and personal development planning. Year 3 Placement or overseas study option In your third year, you will have the choice to either go on a placement, where you will work for a year in industry; or take a year studying overseas or continue directly into your final year of study. Final Year You will study four, 30-credit units. Three core units and one option unit. Core units: Corporate and Reputation Management The aim of this unit is to provide you with an understanding of the fundamental concepts and theories underlying modern corporate reputation management practice. Strategic Communications and Advertising Planning This unit aims to develop your expertise in the planning, development and implementation of integrated marketing communications strategies for a range of target audiences. Strategic Marketing Management This unit offers an analytical investigation into the contemporary principles related to the study and practice of strategic marketing, including aspects digital and service marketing strategies. Option units (indicative and may be subject to change year on year): You will choose one unit between: Consultancy Project This unit enables you to solve a business problem for a client business. The objective of this unit is to develop your analytical, reporting, teamworking and individual skills and knowledge related to a consultancy project. Research Project In this unit you will undertake a substantial project based on work experience or academic research that is relating to your degree. Services Marketing This unit covers the theory and practices of the Marketing function in the service economy. AT A GLANCE DURATION 3 years full-time 4 years full-time with placement 4 years full-time with overseas study ING WITH A PLACEMENT Placement 3 4 See Fact File on page 31 for more course information. The latest information about our courses, including the most up-to-date list of units, can be found online at mmu.ac.uk/courses mmu.ac.uk/business-school 5

6 Marketing Management BA (Hons) Marketing is a core business function concerned with the promotion and communication of a brand, product or service. Marketing influences all aspects of a business, including sales and customer service, through to building customer loyalty and brand advocacy. The discipline of marketing is diverse and allows you to build a lucrative career in a number of sectors and specialisms. Requiring a great deal of creativity, strategic thinking and attention to detail, marketing also demands professional, organisational and communication skills. Marketers plan and manage campaigns that may go across a wide variety of channels. Marketers may work client-side, within an organisation or they may work agency-side and carry out marketing on behalf of clients. 94% of Marketing, Operations and Digital Business graduates go straight into employment and/or further study. (DHLE, 2015) Marketers look at the big picture. They scan the environment for opportunities and threats and act accordingly. They use their excellent knowledge of media to segment audiences to ensure that brand communications are reaching the right audience, with the right message at the right time. This degree allows you to study the main marketing disciplines, enabling you to determine which aspects of the profession best suit your skills and personality. Covering both the theory that underpins marketing practice and the practical skills you need to succeed in the workplace, you will learn how the different elements of marketing work together, from the research, project management and budgeting required to plan and deliver a communications campaign, to the inspiration behind effective advertising images and copy. You will also examine the strategic and operational dimensions of international marketing and the importance of cross-cultural communication. You will gain a thorough understanding of how marketing campaigns work in practice through analysing broadcast and print (television, radio, newspapers and magazines) and social and digital media communications (Facebook, Twitter, websites and ). Graduates from this course have built successful careers in different parts of the industry, such as public relations, advertising, brand management, media planning and buying, event management and product testing. We also offer four-year routes where you can spend your third year on industrial placement or studying abroad. Typical units of study may include the following, but may be subject to change. Year 1 You will study three 30-credit units and two 15-credit units: Digital Media and Marketing Platforms This unit will allow you to explore significant developments in digital and social media, using this knowledge to produce a campaign using industry standard skills and techniques. Marketing Communications Theory and Practice This unit will introduce you to communication theory and its impact on practice in areas such as marketing, advertising, retail promotion, brand and PR management and mass media communication. Principles of Marketing Key marketing principles, aims, techniques and measures are introduced and explored in this unit in relation to the marketing consumer interface. Personal and Professional Development (15 credits) This unit has been developed to assist you with the transition from further to higher education and aims to address your personal, professional and academic needs as a new undergraduate student. The Responsible Marketer (15 credits) This unit aims to equip you with the tools to understand, and think critically about, responsible marketing practices in relation to the wider social and environmental impacts of business. 6 Marketing, Retail and Public Relations

7 Year 2 You will study four, 30-credit units. Three core units and one option unit: Core units: Brand Management In this unit, you will examine the theories and techniques involved the management and development of brands. You will cover themes including the historical development of brands, the social and cultural impacts on brands and brand reputation, image and identity. Consumer Behaviour and Culture Key sociological and consumer behaviour theories are explored and applied at a macro and micro level to consumers as individuals and the society and culture they operate within. Core themes in this unit include the application of consumer behaviour, psychology and consumer sociology theories to consumption activity. Customer Information Management This unit examines customer information and its impact on stakeholder relationships from a variety of perspectives to improve business performance. Option units (indicative and may be subject to change year on year): You will choose one unit between: Agency Life - Internships This unit allows you to engage in workplace practice and develop employability skills in the context of a real world organisation, such as an advertising agency. The Big Agency Creative agencies today are not just looking for creativity; they re looking for employability. The Big Agency unit will give you the chance to work on a brief provided by one of our industry partners, pitching for the client you want to work on. It will help you build your practical agency skills through a range of account management, research and creative-related tasks, whilst helping you develop your personal skills through the process of self-reflection and personal development planning. Year 3 Placement or overseas study option In your third year, you will have the choice to either go on a placement, where you will work for a year in industry; or take a year studying overseas or continue directly into your final year of study. Final Year MY PLACEMENT AT RED C, A MARKETING AGENCY BASED IN SALFORD QUAYS, ALLOWED ME TO WORK WITH HIGH PROFILE CLIENTS SUCH AS BUPA, AGA AND JD WILLIAMS. I WAS GIVEN HANDS ON EXPERIENCE AND REAL RESPONSIBILITY, WORKING WITH SEVERAL KEY ACCOUNTS INCLUDING BUPA AND IDEAL WORLD. WITHOUT DOUBT, MY PLACEMENT HELPED ME TO SECURE A PERMANENT POSITION WITH A SUCCESSFUL MARKETING AGENCY. Tom Mitton BA (Hons) Marketing Management graduate, now Junior Account Executive at Red C You will study four, 30-credit units. Two core units, one core elective and one option unit: Core units: International and Global Marketing This unit examines Global Marketing principles and demonstrates the complexities of marketing planning in divergent cultural markets. Strategic Marketing Management This unit offers an analytical investigation into the contemporary principles related to the study and practice of strategic marketing, including aspects digital and service marketing strategies. Core electives (choose one): Consultancy Project This unit enables you to solve a business problem for a client business. The objective of this unit is to develop your analytical, reporting, teamworking and individual skills and knowledge related to a consultancy project. Research Project In this unit you will undertake a substantial project based on work experience or academic research that is relating to your degree. Services Marketing This unit covers the theory and practices of the Marketing function in the service economy. Option units (indicative and may be subject to change year on year): You will choose one option unit from a wide range of subject areas including Sports Branding and Sponsorship, Digital and Social Media Marketing Communications Management and Developing a Digital Business. For a full list of option units please visit mmu.ac.uk/courses AT A GLANCE DURATION 3 years full-time 4 years full-time with placement 4 years full-time with overseas study ING WITH A PLACEMENT Placement 3 4 See Fact File on page 31 for more course information. The latest information about our courses, including the most up-to-date list of units, can be found online at mmu.ac.uk/courses mmu.ac.uk/business-school 7

8 Public Relations and Marketing BA (Hons) Developed in co-operation with practitioners from the communications industry, who also contribute as guest lecturers, this course combines public relations (PR) and marketing theory and practice. You will develop an understanding of how different organisations use PR to manage their brand and build relationships with stakeholders. You will also develop management skills as you learn about campaign planning, strategy development and specialist PR areas, such as crisis management and lobbying. You will explore the growing importance of social media and the use of viral campaigns, learning how to use YouTube, Facebook, Instagram, Snapchat, LinkedIn and Twitter, in addition to mobile and communications to best effect. Print, broadcast and niche media are examined to help you design campaigns that can reach a wide range of audiences. Our experienced staff will show you how to identify stories, generate content and develop PR campaigns that make the best use of different media. Interactive assignments enable you to develop your writing, marketing and media skills and develop transferable skills in teamwork. We also offer four-year routes where you can spend your third year on an industrial placement or studying abroad. This degree is accredited by the Chartered Institute of Public Relations (CIPR), the leading body for PR professionals in the UK. This degree is additionally accredited by The Chartered Institute of Marketing (CIM). CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. I CHOSE TO PR BECAUSE THE COURSE COVERED A WIDE RANGE OF AREAS WITHIN THE INDUSTRY. I WASN T COMPLETELY SURE WHICH ASPECT OF BUSINESS AND THE MEDIA I WANTED TO SPECIALISE IN, SO FOR ME IT WAS THE PERFECT CHOICE. THE COURSE PREPARED ME WELL FOR MY PLACEMENT AS IT GAVE ME A WIDE RANGE OF SKILLS AND KNOWLEDGE TO TAKE TO INTERVIEWS AND POTENTIAL EMPLOYERS. Hannah Gourlay BA (Hons) Public Relations Account Executive at LWPR Typical units of study may include the following, but may be subject to change. Year 1 You will study three 30-credit units and two 15-credit units: Digital Media and Marketing Platforms This unit will allow you to explore significant developments in digital and social media, using this knowledge to produce a campaign using industry standard skills and techniques. Public Relations Theory and Practice This unit introduces you to the definitions, history, theory and practice of public relations. Key topics include communications theory and concepts, PR roles and functions, current issues and debates, and key skills for the profession. Principles of Marketing Key marketing principles, aims, techniques and measures are introduced and explored in this unit in relation to the marketing consumer interface. Personal and Professional Development (15 credits) This unit has been developed to assist you with the transition from further to higher education and aims to address your personal, professional and academic needs as a new undergraduate student. The Responsible Marketer (15 credits) This unit aims to equip you with the tools to understand, and think critically about, responsible marketing practices in relation to the wider social and environmental impacts of business. As part of the Digital and Social Media Marketing Communications Management unit, students compete to get the most likes on social media. 8 Marketing, Retail and Public Relations

9 Year 2 You will study four, 30-credit units. Three core units and one option unit: Core units: PR Strategy and Campaign Planning This unit develops your knowledge of practical public relations, focusing on developing, managing and evaluating PR campaigns. You will work on a client brief to design a bespoke solution to a given PR problem. Brand Management In this unit, you will examine the theories and techniques involved the management and development of brands. You will cover themes including the historical development of brands, the social and cultural impacts on brands and brand reputation, image and identity. Consumer Behaviour and Culture Key sociological and consumer behaviour theories are explored and applied at a macro and micro level to consumers as individuals and the society and culture they operate within. Core themes in this unit include the application of consumer behaviour, psychology and consumer sociology theories to consumption activity. Option units (indicative and may be subject to change year on year): You will choose one unit between: Agency Life - Internships This unit allows you to engage in workplace practice and develop employability skills in the context of a real world organisation, such as an advertising agency. The Big Agency Creative agencies today are not just looking for creativity; they re looking for employability. The Big Agency unit will give you the chance to work on a brief provided by one of our industry partners, pitching for the client you want to work on. It will help you build your practical agency skills through a range of account management, research and creative-related tasks, whilst helping you develop your personal skills through the process of self-reflection and personal development planning. THE UNITS AGENCY LIFE (INTERNSHIP) AND RETAIL LIFE PROVIDE AN OPPORTUNITY TO DO A SHORT-TERM INTERNSHIP OR PROJECT WITH ONE OF THE MANY MARKETING, PR, DIGITAL AGENCIES OR RETAIL ORGANISATIONS IN THE MANCHESTER REGION, ENHANCING YOUR CLIENT MANAGEMENT EXPERIENCE AND YOUR CV. Year 3 Placement or overseas study option In your third year, you will have the choice to either go on a placement, where you will work for a year in industry; or take a year studying overseas or continue directly into your final year of study. Final Year You will study four, 30-credit units. Three core units and one option unit. Core units: Media Relations and PR Specialisms This unit equips you with specialist skills in PR practice required for graduate entry level in the PR profession. Key topics include writing skills, media relations and PR specialisms and sectors. Digital and Social Media Marketing Communications Management This unit allows you to develop strategies using digital marketing and social media campaigns. The unit discusses the relationships between digital marketing and social media, and organisational communications and business strategy, before exploring the opportunities available in the digital and social media marketplace. Strategic Marketing Management This unit offers an analytical investigation into the contemporary principles related to the study and practice of strategic marketing, including aspects digital and service marketing strategies. Option units (indicative and may be subject to change year on year): You will choose one unit between: Consultancy Project This unit enables you to solve a business problem for a client business. The objective of this unit is to develop your analytical, reporting, teamworking and individual skills and knowledge related to a consultancy project. Research Project In this unit you will undertake a substantial project based on work experience or academic research that is relating to your degree. Services Marketing This unit covers the theory and practices of the Marketing function in the service economy. AT A GLANCE DURATION 3 years full-time 4 years full-time with placement 4 years full-time with overseas study ING WITH A PLACEMENT Placement 3 4 See Fact File on page 31 for more course information. The latest information about our courses, including the most up-to-date list of units, can be found online at mmu.ac.uk/courses mmu.ac.uk/business-school 9

10 Retail Management and Marketing BA (Hons) The retail landscape is a fast paced, constantly evolving environment with increasing opportunities for graduates who are passionate about, and understand the sector. It is also where the largest percentage of our graduates choose to pursue a career, this resonating a similar picture across institutions throughout the UK. Maybe you re interested in fashion retail, buying or merchandising roles, working for brands such as ASOS and Arcadia? On the other hand, perhaps retail events management and customer service roles are more suited to you? Or maybe you would like to make a difference to towns, cities or High Streets as a place manager or marketer? The increasing growth of omni-channel and rapid expansion of M-commerce has opened up thousands of roles for those who are interested in the digital landscape of retail, whilst more traditional retail roles provide excellent grounding on which to build lucrative careers. Whichever aspect of retailing interests you, a degree in this dynamic subject will equip you with the skills and knowledge you will need to succeed within this exciting industry. During your studies, you will cover fashion marketing, digital media and marketing platforms, managing people in retail, brand management and logistics and supply chain operations. You will also explore place management, looking at issues surrounding the High Street and the debate around local vs global retail. You will work on live projects for real retail clients, facing real business challenges and devising solutions to meet the needs of our business partners who include Tesco, JD Sports and McDonald s. This gives you the perfect opportunity to create your own industry connections and enhance your practical employability skills. You will also have the opportunity to have free student membership of the Institute of Place Management. We also offer four year routes where you can spend your third year on industrial placement or studying abroad. Typical units of study may include the following, but may be subject to change. Year 1 You will study four 30-credit units: Digital Media and Marketing Platforms This unit will allow you to explore significant developments in digital and social media, using this knowledge to produce a campaign using industry standard skills and techniques. Principles of Retailing This unit examines the structure and dynamics of the UK retail industry. The topics covered include the format, size, structure and location of the major retail brands, models of retail change, and macro environmental influences on the retail landscape. Principles of Marketing Key marketing principles, aims, techniques and measures are introduced and explored in this unit in relation to the marketing consumer interface. Understanding and Managing People This unit aims to enable you to develop a broad understanding of the human aspects of understanding and managing people through the study of organisational behaviour concepts. You will study themes related to the individuals, groups and social interaction, organisation and management, as well as personal and professional development. Highly Commended for Business School of the Year for Times Higher Education Awards Marketing, Retail and Public Relations

11 Year 2 You will study four, 30-credit units. Three core units and one option unit: Place Management and Marketing This unit covers place branding, regeneration and community development, alongside the types of stakeholders and partnerships that are responsible for places and how places promote themselves to attract tourism and investment. Retail Life In this unit, you will work on a project in a retail organisation, such as a Town Centre Management scheme. You will gain insights into the practical aspects of retailing, whilst enhancing your CV and preparing for your placement year. Retail Operations This unit examines the principles and practices of retail store management and logistics. The topics covered include store design and management, store performance management, visual merchandising, grocery, fashion and speciality retailing, home delivery, demand management, inventory replenishment, distribution and returns management. Option units (indicative and may be subject to change year on year): You will choose one unit between: Brand Management In this unit, you will examine the theories and techniques involved the management and development of brands. You will cover themes including the historical development of brands, the social and cultural impacts on brands and brand reputation, image and identity. Consumer Behaviour and Culture Key sociological and consumer behaviour theories are explored and applied at a macro and micro level to consumers as individuals and the society and culture they operate within. Core themes in this unit include the application of consumer behaviour, psychology and consumer sociology theories to consumption activity. Year 3 Placement or overseas study option In your third year, you will have the choice to either go on a placement, where you will work for a year in industry; or take a year studying overseas or continue directly into your final year of study. Final Year You will study four, 30-credit units: Contemporary Issues in Retailing This unit considers different aspects of, and challenges to, retailing and consumption in the 21st century in local, national and international environments. Fashion Marketing This unit explores fashion marketing in its global context from concept to carrier bag. It demonstrates how sourcing, design, innovation, supply chain strategies and operations combine to satisfy customer demand. Retail Project A substantial piece of research work, drawing upon academic theory to produce a critically reflective retail project which seeks to aid business improvement. Strategic Operations and Supply Chain Management in Retail Explores the strategic drivers, structural and infrastructural pre-requisites for the management of retail operations and its supply chain within the context of the external strategic environment and the external value chain. MY PLACEMENT AT TESCO HAS GIVEN ME THE FREEDOM TO TAILOR MY PLACEMENT TO SUIT THE TYPES OF THINGS I WANT TO BE INVOLVED WITH AND ALLOW ME TO GAIN SPECIFIC SKILLS. THERE IS ALSO A LARGE FOCUS ON PERSONAL DEVELOPMENT SO YOU ARE ENCOURAGED TO SEE AS MUCH OF THE BUSINESS AS POSSIBLE, APPLY TO TRAINING COURSES AND ALSO CREATE YOUR OWN PERSONAL DEVELOPMENT PLAN (PDP) Gemma Goodyear BA (Hons) Retail Management and Marketing graduate Retail Partnerships at Tesco Plc AT A GLANCE DURATION 3 years full-time 4 years full-time with placement 4 years full-time with overseas study ING WITH A PLACEMENT Placement 3 4 See Fact File on page 31 for more course information. The latest information about our courses, including the most up-to-date list of units, can be found online at mmu.ac.uk/courses mmu.ac.uk/business-school 11

12 Chartered Manager Degree Apprenticeship (Retail pathway) Studied only as part of the Chartered Manager Degree Apprenticeship, this is your opportunity to gain the skills required for effective retail business management, while also benefitting from full time employment with one of the country s leading retailers. The degree has been developed with a range of employers and the Chartered Management Institute. The degree programme looks in depth at the various roles and responsibilities of modern retail managers, and you will study a curriculum that will help you focus on improving organisational performance, enhancing interpersonal effectiveness and developing project and transferable skills. Your studies will draw on disciplines including business planning strategy, creative thinking, accounting and finance, human resources, leadership, marketing and data analysis. The programme is designed to integrate your learning with your own workplace and where possible management projects are based on live, real-world business scenarios. The Chartered Manager Degree Apprenticeship in Retail, gives you the chance to kick start or progress your retail management career. Typical units of study may include the following, but may be subject to change. Year 1 You will study three 30-credit core units Dynamic Business and Digital Context of Retail On this unit, you will gain an understanding of a range of dynamic factors. Topics include: markets, globalisation and technological development in retail; macroeconomic concepts, sustainability, social, cultural and ecological factors in retail. Managing Customer and Stakeholder Relations This unit examines the relationships and behaviours involving managers, customers and stakeholders. You will learn about how internal stakeholders shape a business; how to managing customer relationships and strategies and how managers can enhance stakeholder relationships. Introduction to Projects and Portfolio You will be introduced to the negotiated business project and the apprenticeship portfolio. Topics include research methods, understanding academic literature and research ethics. The unit also includes the first negotiated business project. The Business School enjoys links to over 25 professional bodies. Double accredited business school, holding both AMBA and AACSB accreditations. 12 Marketing, Retail and Public Relations

13 Year 2 You will study three 30-credit core units Sales and Marketing in Hospitality In this unit, you are introduced to principles and strategies of marketing and sales in retail. Key topics include retail market research, consumer behaviour and relationship management, retail service and product design. Managing and Leading People This unit covers the key concepts in the management and leadership of people. Key topics include: management and leadership - striking the balance; recruitment, management and development of people, using inclusive talent management; Legal requirements, health and safety, well-being, culture and diversity; managing performance and leadership styles and management communications. Negotiated Business Project 1 The project will scope out, identify and diagnose a problem within the organisation and suggest solutions. The project must contain a clear literature review, methodology, findings and recommendations. THE PROGRAMME IS TAUGHT AT MANCHESTER METROPOLITAN BUSINESS SCHOOL FOR APPROXIMATELY 25 DAYS EACH. YOU WILL ATTEND FOR AN INDUCTION WEEK, FOLLOWED BY TEACHING BLOCKS OF TWO TO THREE DAYS, FIVE OR SIX TIMES EACH. Year 3 You will study three 30-credit core units Management in Retail This unit provides practical insight into and understanding of Operations and Technology Management in retail. Key topics include resource and supply-chain management; workforce development, strategy in addition to risk management, monitoring, evaluation and control. Finance and Accounting for Managers This unit explores the role of accounting and finance in a business setting. Key topics include interpreting financial statements and understanding strategies; financial management, accounting and budgets and providing financial reports. You will also explore budgetary control systems, sources of finance and the role of accounting in a commercial context and in informing business decision making. Negotiated Business Project 2 The project will scope out, identify and diagnose a problem within the organisation and suggest solutions. The project must contain a clear literature review, methodology, findings and recommendations Year 4 You will study three 30-credit core units Strategy, Digital and Leadership in Retail This unit explores the role of leadership, ethics and digital technology in the strategic management of organisations. Key topics include leadership styles, models and coaching; employee engagement in Retail and leading strategically in a digital age. Project Management In this unit, you will develop knowledge and skills in project management, employing a practitioner and academic perspective. Key topics covered include: project stages and lifecycle, monitoring, control and reporting; project management methodologies (including PRINCE2 and Agile). You will also develop knowledge in project analysis, stakeholder and team management, and managing change. Business Portfolio This unit will involve capturing the knowledge, skills and behaviours you have developed throughout your apprenticeship in a single cumulative portfolio. AT A GLANCE DURATION 4 years part-time 1 Presentation 2 Presentation 3 Presentation 4 Presentation See Fact File on page 31 for more course information. The latest information about our courses, including the most up-to-date list of units, can be found online at mmu.ac.uk/courses mmu.ac.uk/business-school 13

14 The Chartered Manager Degree Apprenticeship Key Questions Answered What is the Chartered Manager Degree Apprenticeship? The Chartered Manager Degree Apprenticeship is an industry driven and government supported route where students can gain a degree while working for an employer at the same time. Apprentices will work full-time with their employer, while studying part-time towards a BA (Hons) Business Management Professional in Retail Degree at Manchester Met Business School. Successful applicants will enter the retail management profession as an apprentice, earn whilst training and join the rising number of apprentices employed in a range of sectors. What qualification do I receive? An Honours Degree: BA (Hons) Business Management Professional in Retail from Manchester Metropolitan University and a Level 5 Diploma in Management and Leadership from the Chartered Management Institute. How much does it cost? You will not have to pay any tuition fees. The Government and your employer pay these costs. How much will I get paid? There is a national minimum wage for apprentices. However we are hopeful that employers will pay a minimum of 12,000 per year. When does it start? There is an annual intake each September. How long does it take? This may vary depending upon your individual employer, but it is expected that you will complete the programme in four years. I am already working in Retail Management. Can I go on an apprenticeship with my present employer? Yes, your employer should contact apprenticeships@mmu.ac.uk Do I apply via UCAS? No, applications for this apprenticeship route are not made via UCAS. Visit mmu.ac.uk/ apprenticeships to find out more. What are the benefits of doing an apprenticeship instead of a traditional degree? No student loan required On-the-job-training Opportunity to gain a BA degree part-time Tuition-fees paid by employer/government Enjoy all the benefits of being a student at Manchester Met Enhanced career prospects at the end of the apprenticeship What are the entry requirements? Prospective candidates should have Maths and English GCSE grade A-C or equivalent, and a minimum of UCAS tariff points at A2 (Grades BCC) or acceptable alternatives. However, we will interview and assess individually those who do not have these qualifications but who have relevant work experience. 14 Marketing, Retail and Public Relations

15 MPA Student Award The Business School works in partnership with the MPA (Manchester Publicity Association) the industry network for marketing, communications and PR professionals in the North West. This partnership has seen the launch of the annual MPA Student Award where students can submit entries to demonstrate rising talent in the industry. Jo Emily McGrann, a BA (Hons) Advertising and Brand Management student won the inaugural 2016 student award through being able to demonstrate tangible achievements in her internship with Firecask, a digital marketing agency. As a student on our marketing, PR and retail degrees, you will have the opportunity to enter yourself into the prestigious, annual MPA Student Awards and gain recognition for your achievements. The MPA awards night was surreal, full of glitz and glam, successful businesses and talented people. When I entered for the student award I didn t expect to be a finalist, never mind win. I was told about the award by my tutor, Dee Goldstraw, as I worked with her in my final year. Dee suggested I enter and was kind enough to support my entry, so I decided I had nothing to lose. The Business School does a great job at getting their students to be as employable as possible when they graduate. They work with companies to give students different places to gain experience. I got the opportunity to work at digital marketing agency FireCask, which gave me extra skills to add to my CV. I was overwhelmed to find out that I had won the MPA award. I worked extremely hard for my degree, and I feel like winning the award proved that hard work really does pay off. It s great to know there are companies in Manchester supporting people who are new to the industry. Jo Emily McGrann BA (Hons) Advertising and Brand Management Winner of Manchester Publicity Association Inaugural Student Award 2016 mmu.ac.uk/business-school 15

16 MARKETING, RETAIL AND PUBLIC RELATIONS ACCREDITATIONS RECOGNISED COURSE Manchester Metropolitan Business School is an accredited member of AACSB International - The Association to Advance Collegiate Schools of Business. This places us among the top 5% of business schools worldwide to have secured this accreditation and means your degree is internationally recognised. All of our Marketing degrees are accredited by the Chartered Institute of Marketing (CIM). The Chartered Institute of Marketing is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Manchester Metropolitan University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career. The BA (Hons) Retail Management and Marketing has association with the IPM (Institute of Place Management) providing our students with free membership to the IPM during their studies. This allows you to gain access to leading research, support materials and practitioners of place management. Our BA (Hons) Public Relations and Marketing is fully accredited by the CIPR. This means the course is CIPR recognised whereby the course content covers essential public relations skills and knowledge, and who is teaching on it has been checked to ensure a suitable background in PR. CIPR Recognised Course status also ensures there is evidence that the course tutors are working with PR networks and employers in their region, both to keep content fresh and to offer opportunities for students to meet professionals and work on real projects as they study. The Public Relations and Communications Association (PRCA) promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations. The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities. Manchester Metropolitan Business School is a PRCA Partner University, so as a student, you can tap into a comprehensive range of free benefits, which include unlimited access to PRCA online training courses, best practice tools and information about current work placements and graduate training scheme opportunities. Unit focus: The Big Agency Creative agencies today are not just looking for creativity; they re looking for employability. In the agency world, skills such as communication, team working, client relationship building, strategic thinking, project management and customer-centric research, all play an important role in understanding and answering the client brief. The Big Agency unit will give you the chance to work on a brief provided by one of our industry partners, pitching for the client you want to work on. It will help you build your practical agency skills through a range of account management, research and creativerelated tasks, whilst helping you develop your personal skills through the process of self-reflection and personal development planning. The Big Agency will help bring to life theories, concepts and models of PR, marketing, branding, advertising and self-development and show how you can apply them. This unit is assessed on an evidencebased portfolio of work to demonstrate your approach and response to a client s creative brief and your own personal development: a) in the form of an endof-year video documenting your work, and b) in the form of self-reflective essays and blogs evaluating your personal and professional goals and achievements. Information on accreditation correct at the time of print. 16 Marketing, Retail and Public Relations

17 Combined Honours With the option to study two degree-level subjects, Combined Honours allows you to tailor your study specifically towards individual interests, strengths and career ambitions. Combining two subjects at degree level Marketing may be studied as part of our Combined Honours programme, providing the flexibility for you to study two subjects at degree level. The subjects and combinations are drawn from several disciplines and you may choose to study two closely related disciplines or two that are entirely unrelated. Whatever your chosen subject combination, you will be able to demonstrate to future employers your flexibility and breadth of experience and skills. If you choose to study Combined Honours degree, you will still be eligible to take a placement or year of studying abroad in your third year if you wish. Flexibility Once you have chosen your Combined Honours programme there is further flexibility in the amount of each subject you study. In year one you will study equal amounts of your two subjects. In year two the balance may vary from equal amounts of each subject to a major/minor combination where you focus more on one of your subjects. In year three, you may continue to study both subjects on an equal or major/ minor basis. If you study both subjects in equal amounts, you will receive a joint award where the name of both of your subjects will appear in your degree title. For example, if you choose to study Business and Marketing equally you would obtain a BA (Hons) Business and Marketing degree. If you choose to major in Marketing, your degree title would be BA (Hons) Marketing with Business. Named route If you have studied a major/minor route in year two, you may be allowed to focus solely on your major subject in year three. This is called a named route pathway and results in a single subject award at the end of your course, eg a BA (Hons) Marketing. For full details of these subjects, their entry requirements, and Combined Honours UCAS codes, please visit our website. mmu.ac.uk/ combinedhonours Business Economics Human Resource Management Buiness Enterprise Human Resource Management Marketing Subject options available International Business Human Resource Management Economics Marketing Economics Business Business Business Marketing Business Enterprise International Business Business Enterprise Marketing A Language Politics Digital Media Psychology A Language International Business mmu.ac.uk/business-school 17

18 Foundation Year For those with degree-level potential, but without the qualifications to apply directly for an Honours course, a Foundation Year is the perfect way to prepare for future success. Each Foundation Year is an integral part of a specific degree course. The content of the Foundation Year is tailored to prepare you for your chosen degree so that you start Year 1 of your linked Honours degree with confidence. Successful completion of the Foundation Year guarantees automatic progression onto Year 1 of the degree you have chosen to study. The following courses are available with a Foundation Year: BA (Hons) Accounting and Finance BA (Hons) Banking and Finance BA (Hons) Business Management BA (Hons) Business Technology BA (Hons) Economics BA (Hons) Human Resource Management BA (Hons) International Business Management BA (Hons) Marketing Management BA (Hons) Sports Management LLB (Hons) If you choose the foundation year route, you will apply for a four-year course or five year course with a placement year. Once you have passed your foundation year you will progress directly onto Year 1 of your linked degree and you will be able to apply to Student Finance each year for a tuition fee loan (UK students can also apply for a maintenance loan) for the full duration of your course. For more information on about student finance and the range of scholarships and bursaries the University offers visit mmu.ac.uk/moneymatters and for funding information visit gov.uk/student-finance. Different fee rates apply for international students and further details can be found at mmu.ac.uk/international Course structure All Foundation Year students study the academic skills for higher education unit, which will help you to develop the academic and study skills required for degree-level work. You will also study an additional three units relating to your chosen subject. Other units you will cover in your foundation year include: Accounting, Finance and Economics for Business This unit aims to introduce key principles in economics through a range of topical issues and policy. The unit will enable you to understand and interpret financial statements and use costing techniques. Business Intelligence The aim of the unit is to provide a foundation for the understanding, analysis and interpretation of real-life business data and equip you with a structured approach in using data to identify key business performance metrics and issues arising. Introduction to Business This unit facilitates and supports your learning in the area of business. A broad range of topics associated to the internal and external business environments are covered that encompasses theory and its practical application. If you are an international student, you will also complete the English and Academic Practice unit, which has been designed to provide those whose first language is not English, with the language and study skills needed for effective transfer to UK undergraduate courses at Manchester Met. IN THE FIRST FEW LESSONS THE TUTORS GOT US ALL TALKING TO EACH OTHER TO BREAK THE ICE. THERE WERE SOME PEOPLE FROM DIFFERENT SUBJECT AREAS, SO IT WAS INTERESTING FINDING OUT ABOUT THEM TOO. Sabrina Trusty BA (Hons) History/Social History, Foundation Year 18 Marketing, Retail and Public Relations

19 FOUNDATION HELPED ME GET USED TO UNIVERSITY LIFE AND REVISIT KNOWLEDGE I ALREADY KNOW AS WELL AS LEARN NEW THINGS. IT ALSO HELPED ME MEET NEW PEOPLE AND MAKE FRIENDS WHO I CAN SHARE EXPERIENCES WITH THROUGHOUT THE REST OF MY DEGREE. Vanessa Liu Accounting and Finance, Foundation Year Entry requirements The typical minimum entry requirements for a degree that includes a Foundation Year are UCAS tariff points. The points must come from full A levels (not AS) or equivalent qualifications, for example BTEC Level 3 Diploma/Extended Diploma, CACHE Level 3 Diploma. If you have other qualifications that are not included in the UCAS tariff we are happy to consider the suitability of these qualifications. You will also need to have a grade D or above (or an acceptable alternative) in GCSE English language and mathematics. For the most up-to-date information on 2018 entry requirements visit mmu.ac.uk/courses If English is not your first language you will also need to have IELTS 5.5 (or an equivalent English language qualification). You will be placed on our Foundation Year International Route which provides additional English language, study skills and tutor support through the English for Academic Unit. Applying for a Foundation Year You will need to apply via UCAS. Degrees with a Foundation Year have their own unique UCAS codes which can be found on the UCAS website or by using Find a Course on our website. mmu.ac.uk/foundation mmu.ac.uk/business-school 19

20 Making the most of your study University life should be fulfilling in all sorts of ways, so we make sure you have all the information and support you need to get the most out of your time here. Managing your time You'll typically study four units per year, though this can vary for some courses. is made up of three elements, so you'll need to factor time into your weekly schedule for each. 1. Attendance at classes This could include lectures, seminars, practical classes and tutorials. 2. study This is work you do on your own or in groups away from classes. future investment committed 1 million books, journals, articles and e-books in our library 3. Assessment This is the time you spend on preparing for, and participating in, assessments. A RANGE OF MARKETING THEORIES, FROM SOCIAL RESPONSIBILITY TO HOW TO INFLUENCE THE BEHAVIOUR OF CONSUMERS WITH PSYCHOLOGICAL STIMULI WAS COVERED. APPLYING THIS KNOWLEDGE TO REALISTIC PR AND DIGITAL MARKETING PROJECTS GAVE ME A BROAD VIEW OF WHAT LIFE WOULD BE LIKE AS A MARKETING DIRECTOR OR AS A SPECIALIST IN A SPECIFIC MARKETING FUNCTION. Michael Boyle BA (Hons) Advertising and Brand Management Now Global Digital Marketing Manager at Jack Wills Modes of study As a Business School student, you will be given the opportunity to develop the necessary professional expertise to secure the career you want. We recognise that individuals have their own learning preferences, so we deliver teaching in a number of ways to help you interpret information, think critically, communicate effectively and challenge conventions. Our teaching blends a mixture of contemporary and traditional approaches, including: Workshops and tutorials Presentations Group activities and discussions Webinars Online forums Podcasts Our staff are highly experienced professionals who have many years of industry and/or research experience in their fields. We maintain extensive links with both academic and professional communities and bring real-life learning into the classroom. In this way, our staff are able to impart this wide-ranging experience into their teaching, so that you can appreciate realistic scenarios in the world of business, and the competencies required to overcome many business challenges. library during term time 2,400 highly experienced academic teaching staff, professors and researchers 20 Marketing, Retail and Public Relations

21 Feedback We believe that feedback on performance in its varying forms is at the heart of student development and enhanced performance. Therefore, both formative and summative assessment feedback is designed to inform and improve your performance in subsequent assessments within and across units. Feedback can occur in written form, usually given out by a tutor in response to an assignment. Verbal feedback would also be appropriate during interactions in class, peer feedback on in-class presentations, workshop activity feedback or tutor feedback on group, project and dissertation work, which may be given on a one-to-one or group basis. Assessment Our strategy for your skills development includes a wide range of assessment tools, which could include: Written examinations This could include in-class tests and formal written examinations where your knowledge of the subject from memory would be assessed. Group and/or individual presentations Presentations assess your oral communication skills and your public speaking ability. Report writing Written reports assess your written communication and ability to analyse and interpret information from a range of sources, and present them in a clear and structured way. Applied projects This is where you would work individually or as part of a group to solve a particular issue that may include working in a consultative capacity for a real client. Dissertation/Research Project A substantial piece of project work where you conduct research into a particular area and produce a piece of writing that analyses and interprets the findings and presents conclusions and recommendations. mmu.ac.uk/students Where you will learn Our state-of-the-art Business School offers best in class facilities and a collaborative, professional atmosphere that shapes our unique learning and teaching environment. The award-winning building forms part of the Faculty of Business and Law, adjoining Manchester Law School, and includes an onsite Careers and Employability Hub, full service Student Hub, two coffee shops and a cafeteria restaurant. Teaching and learning rooms Our teaching rooms have been designed to accommodate the many different styles of teaching and learning you will experience whilst at Manchester Met. Some of our seminar rooms have round tables and chairs to facilitate group discussion whilst others have a horseshoe shaped seating plan to encourage interaction between students and the lecturer. Our spacious lecture theatres also vary in size and can seat between 70 and 250 people. IT facilities Our fully equipped computer labs and technology suites have ready to use laptops, PCs and Macs, along with many power points, giving you the option to use our computers or to bring and plug-in your own. There are screens throughout the building that display PC availability in real time so you can see which areas have free spaces. The MyMMU app also allows you to check which IT labs are available. Our extensive Wi-Fi coverage provides you with fast internet access throughout the building and even in All Saints park and our designated group study zones are also equipped with computers, large screens and whiteboards to assist you when developing presentations. spaces The Business School offers a wide choice of many different study spaces. There are settees and coffee tables where you can discuss group projects, fullyequipped group work areas where you can practice your presentation skills and quieter areas where you have space to lay out your papers and work on essays and assignments. mmu.ac.uk/business-school 21

22 Kick-start your future career At the heart of our curriculum and student support lies a real focus on developing skills to make you highly employable and an asset to any organisation. Placements The majority of our business degrees offer an optional industrial placement year that can give you a taste of your professional life. We re well connect to take advantage of our location in the thriving North West, one of Europe s largest regional economies and have extensive relationships with placement employers locally, nationally and internationally. Undertaking a placement will allow you to: develop an understanding of current business practices relating to your industry develop core business competences such as interview and application skills, communication and presentation skills, team working and the ability to analyse and interpret information. evaluate your personal development explore possible career goals and areas of interest. Employers are increasingly seeking graduates who can demonstrate work experience, so gaining placement experience is a great opportunity for you to show that you have been able to apply what you have learned on your degree to a real business context. The Business School Placement Team will support you to secure a placement, however it is your responsibility to be proactive and apply for relevant placement opportunities. The Placements Team have excellent links with employers and offer a wide range of services to support you throughout your placement search including Placement Wednesdays (employer presentations), one-to-one advice and placements fairs on campus. For more information visit mmu.ac.uk/business-school/study/ undergraduate/placements ing and working abroad Enhance your employability, develop new skills and experience other cultures and perspectives by working and studying abroad. Many of our courses offer the option to study overseas for three, six or ten months at partner universities all over the world including Europe, Australia, China and the USA. There may be opportunities to undertake a work placement abroad as part of your degree, and summer exchange opportunities are also open to students of any discipline. For more information visit mmu.ac.uk/outgoingexchange Employable skills At the heart of our business school degrees, there is a core focus on developing you as an early career professional, which means that when you graduate, you will have built up a strong portfolio of highly employable skills and traits. These include: Professional and commercial awareness: business awareness; enterprise; global awareness and professionalism. Demonstrating values: ethical and sustainability awareness; professional integrity and social and community understanding. Communicating effectively: collaboration; selfawareness and using ICT Thinking critically: researching and evaluating; solving problems and justifying decisions. In % of Business School placement students graduated with a First or 2:1 degree Our Business School placement team advertise over 1,000 placement vacancies each year 22 Marketing, Retail and Public Relations

23 ON PLACEMENT I WORKED DIRECTLY WITH THE MANAGERS AND DIRECTORS OF THE COMPANY. THEY TREATED ME AS A VALUED MEMBER OF STAFF. I KNOW THAT WHEN I APPLY FOR JOBS AFTER MY DEGREE, I WILL HAVE A STRONGER INSIGHT INTO HOW THE INDUSTRY WORKS - I DON'T BELIEVE YOU CAN HAVE THIS KNOWLEDGE WITHOUT A PLACEMENT. Amy Smith, BA (Hons) Advertising and Brand Management Placement at the Walt Disney Company in London as the Media Planning and Presentation Intern. ing in Manchester Manchester is a leading destination for marketing, communications and advertising. Here, there is a deep and wide infrastructure of employers, from global agencies, in-house teams and specialist providers of digital and advertising media. Worldclass hubs including MediaCityUK and The Sharp Project are based here and the mixture of global, national and independent agencies provide a unique environment for collaboration and innovation. We work with a range of employers, professional and trade bodies in the region to ensure you are well connected to build networks in the industry through our commercial programmes, guest speakers, internship and placement employers. Employability Hub A dedicated hub for careers and employability information to help you kick start your career thinking, research different career paths and make first-class applications. Futures Skills Award Discover new opportunities, sell your skills and stand out from the crowd with the Futures Skills Award, which gives you recognition for all of the extra-curricular activity you do. Jobs4Students Temporary, paid, on-campus work opportunities through the Jobs4Students service. Just sign up to the mailing list when you arrive and receive alerts when roles come up. Global network Leverage connections and develop professional relationships with our 270,000 alumni-strong network, spanning all professions and thousands of UK organisations. mmu.ac.uk/careers mmu.ac.uk/business-school 23

24 Supporting your studies We re here to help you get the most out of your studies, with advice and guidance from specialist support staff and outstanding learning facilities. Student Hubs Student Hubs across our campus offer a first port of call for face-to-face guidance on course-related matters, as well as information about university services and facilities. Student support officers Student support officers provide support through group workshops and individual sessions, advising on everything from managing your time to revision techniques. Academic support Course unit leaders, programme leaders and personal tutors will give you all the course-specific help and guidance you need throughout your time here. Library A newly-refurbished, five-storey library open 24/7 during term time means access to over a million books, journals and e-resources whenever you need them. There s also a helpdesk, technical and digital equipment to loan, electronic book returns and a café on site too. MyMMU Sector-leading virtual learning through Moodle, which brings together your student , course timetable, teaching materials, reading lists, assessment marks and feedback accessed via the MyMMU app from your phone, laptop or tablet. I DID A WORKSHOP TO HELP ME WITH MY REFERENCING AND ACADEMIC WRITING WHEN I FIRST STARTED UNIVERSITY. DOING THIS REALLY IMPROVED MY CONFIDENCE. Aimee Cooper BA (Hons) Inclusive Education and Disability Studies 08:00 Alarm Check Moodle for today s timetable and try not to get too distracted by social media. 09:30 First lecture Guest speaker provides plenty for us to think about over a coffee in the Hub Café afterwards. 11:30 Meet with personal tutor Discuss latest assignment and chat about how I m settling into to life at uni leaving plenty of time to meet friends for lunch at The Union. 24 Marketing, Retail and Public Relations

25 Disability Service Support for disabled students and students with specific learning difficulties, with Disability Service Advisers working with both current and prospective students. Our advisers can help with any screenings, assessments or funding you might need, or provide access to a host of internal and external resources. Counselling and wellbeing Talk to a professionally trained counsellor, in confidence, about any personal problems you may have. The team also runs workshops and courses on themes such as relaxation, stress management and confidence building. Students Union Experienced, trained staff offering specialist, student-centred advice when you need it most. This includes practical help and support with academic issues, housing and finance. It s also free and independent. mmu.ac.uk/students 14:00 Visit the library Borrow a new textbook from the course reading list and a laptop for 24 hours so I can make a few notes. 16:00 Hockey practice Practice session with uni hockey team ready for next week s game. 20:00 Quiz night! Off to The Union for a few drinks and maybe even finish the night with a win on the quiz! mmu.ac.uk/business-school 25

26 Taught by experts Our courses are designed, led and taught by some of the UK s leading academic voices. This means you ll learn directly from passionate, knowledgeable individuals. Teaching expertise We have a wealth of experience and a real depth of expertise when it comes to staff involved in delivering our marketing, advertising, public relations and retail degrees. Here are some key academics you are likely to meet. Before becoming an academic, I worked in marketing research for the Guardian Newspaper. My specialist interests are consumer behaviour and service marketing. I also teach quantitative methods using the skills I developed from gaining a Psychology degree. I have worked for all the major teaching institutions in Manchester, but I believe Manchester Met offers students more diversity in their studies. Ms Cathy Bakewell, Principal Lecturer in Marketing I work with local organisations as part of the University remit to engage with creative agencies; my specialism is new media/digital marketing. I help students find internships with digital and advertising agencies. To date, over 200 undergraduates have been placed in their second year. Mr David Edmundson-Bird, Principal Lecturer in Digital Marketing Communications I teach on the retail operations, strategic marketing and on the foundation degree programme with Tesco and George Asda employees. Before working at Manchester Met, I have spent 10 years as a senior team manager with Tesco working in several superstores throughout the North West. Mr Andrew Lewis, Senior Lecturer in Retail Operations Our retail research and education is respected all over the world. Our students are taught the latest thinking in multichannel retail. My own research focuses on the High Street, and we make opportunities for students to undertake their own research and assignments on problems facing traditional retail centres, as well as studying the latest channels of retail. Professor Cathy Parker, Professor of Marketing and Retail Enterprise Combining a work history within the educational and the digital communication sector, I use my expertise in these areas at undergraduate and postgraduate level via an array of digital marketing modules, including my final year unit where I run a Google ranking competition. Mr Brendan Keegan, Senior Lecturer and Year One Tutor Before becoming an academic, I spent ten years in local authority PR practice. After this, I spent four years in arts/ theatre marketing. Ms Mel Powell, Senior Lecturer in Public Relations mmu.ac.uk/our-teaching 26 Marketing, Retail and Public Relations

27 INDUSTRY INFORMED Manchester Met Business School provides corporate foundation retail degrees and training programmes for staff working at Tesco, George Asda, McDonald s and JD Sports Fashion, which means we have a strong reputation for working in partnership with industry. Our staff have a breadth of knowledge about the retail industry and our established links with these major employers mean that you can benefit from making your own contacts through guest lectures, placement, internship and graduate scheme opportunities. You will be taught by experts in their fields, many with real-life industry experience 2,200 + professional and support staff across the University The University holds an annual student-nominated Teaching Awards to recognise excellent teaching 2,400 + teaching staff, professors and researchers Research The Faculty of Business and Law at Manchester Metropolitan University brings together a wide range of research experience and expertise through Research in Business and Law (RiBL) and its subsequent research centres. Research in Business and Law co-ordinates research into people and performance, international business and innovation, enterprise with a focus on SMEs, policy modelling, retail, place, consumer change and law. Research develops theory and influences the practice of individuals, organisations, policy-makers and the wider economy. These centres conduct research which both develops theory and has substantial influence on the practice of business and management, law and wider policy. A unique feature of RiBL is that it brings together academic staff, students and real world partners to make sense of the key challenges facing contemporary business and society. This research expertise is embedded into the curriculum of our business degree programmes. Institute of Place Management Formed in 2006, the Institute of Place Management is the international professional body that supports people committed to developing, managing and making places better. The concept for the Institute was developed by the Manchester Metropolitan University and the Association of Town Centre Management in the UK. They recognised a need to create a professional body capable of developing and supporting the creation of sustainable formal structures of place management, ensuring professional standards amongst all those involved. As a student here, you can learn how towns and cities around the world manage change and adapt their retail environments to serve the needs of today s consumer. As a student you are eligible for free membership of the IPM during your studies. Creative Industries Research Our Creative Industries knowledge cluster encompasses a broad range of creative design practices, innovation and external engagement. It reflects the vibrancy and innovation of this growing sector in the UK and, in particular, Manchester one of the largest hubs for creative and digital content creation across Europe. Creative Industries cluster members, who include many academics who teach on our marketing programmes, work in partnership with the MPA (Manchester Publicity Association) the industry network for marketing, communications and PR professionals in the North West. mmu.ac.uk/research mmu.ac.uk/business-school 27

28 International students Greater Manchester has one of the largest student populations in Europe and we welcome international students from 120 countries to our University every year. INTERNATIONAL WELCOME SEPTEMBER 2018 find out more mmu.ac.uk/ welcome Come and meet us Staff from our international office regularly visit countries across the world to meet students and provide advice about studying at the University and life in Manchester. You can also meet us online at our virtual events at mmu.ac.uk/international International qualifications You will be required to show you have a good level of English for entry to all courses. For most undergraduate courses, you will need to reach IELTS 6.0 or above with no less than 5.5 in any component. You can find country-specific information about many international qualifications at mmu.ac.uk/international/your-country If you need to improve your English before you start your course, we can help. There are courses in general and academic English to help you reach the level you need. See mmu.ac.uk/englishlanguagecourses Making your application Applications are submitted through the Universities and Colleges Admissions Service (UCAS) at ucas.com Many international and EU students use a recruitment consultant or education adviser. They will be able to tell you more about the University, offer support with your applications, and some will offer assistance with your visa and provide pre-departure briefings. To check if there is a University-appointed education adviser in your country please visit our website. Your arrival We want to make sure your arrival at Manchester Met goes as smoothly as possible so we run a free airport pick-up scheme, which is available all year round. All new international students arriving at Manchester Airport when beginning their studies are eligible, but you may need to book depending on when you arrive. Every September we run welcome events for international students, designed to help you meet other students and settle in at the University. Help when you need it The University s student services team offers international students career advice, counselling and learning support. The Immigration and Welfare team provide confidential advice and guidance as well as regular workshops to help with renewing your visa. English language support We provide free English language support workshops. These will help improve your language skills, your confidence in classes and seminars, and help you achieve better results in projects and exams. International student tuition fees and scholarships Our international fees are competitive and the cost of living in the region is much lower than London and many other world cities. Tuition fees remain the same for each year of your degree and the University offers competitive scholarships for international students. For up-to-date information, please visit our website. mmu.ac.uk/international Watch videos of our international students talk about life at the University. Find out from a current international student what it's like to study at Manchester Metropolitan contact us to book a chat. Take a tour of our laboratories, workshops, lecture theatres and more online. We visit countries across the world to provide faceto-face advice about studying at Manchester Metropolitan. Join us for online events including webinars and virtual tours of the University. 28 Marketing, Retail and Public Relations

29 Working on live client briefs THE BUSINESS CONSULTANCY UNIT WAS A 'GAME-CHANGER' FOR ME, AS WE COULD DO REAL CONSULTANCY WORK FOR A REAL CLIENT. OUR CLIENT WAS BRODERICK S, WHO SUPPLY VENDING MACHINES FOR THE UNIVERSITY CAMPUS GROUNDS AS WELL AS MANCHESTER AIRPORT. As a group, we got an opportunity to manage everything ourselves, but still with guidance from a supervisor. It was very different from other units, as we were working very independently compared to other units, where we had to be very disciplined if we wanted to succeed. The process was very exciting as it was always changing, because of client demands, whilst we had to ensure we could stick to a client brief and live up to the requirements of the unit. I had always told myself that I would never be able to do consultancy work, however this unit has changed my perception of consultancy work I could see myself working on something similar in the future. I have never heard of any other university that is as focused on your career from the first year of your undergraduate degree. I have friends studying Marketing at other universities and they do not have the same knowledge of what is going on in the industry and haven t learned the same industry relevant principles. Manchester Met provides so many career opportunities through units, events and networking opportunities, which I have found very valuable and has given me a strong network in the industry before graduating. The excellent facilities we have at the business school are amazing. We have several cafés for either meetings or work, large new lecture theatres and tutorial rooms, and project rooms with white boards and screens that makes any group work easier. Kicki Holm BA (Hons) Marketing Management mmu.ac.uk/business-school 29

30 You can make it at Mcr Met. COME AND MEET US SAVE THE DATE Wednesday 21 June 2017 Saturday 14 October 2017 Saturday 21 October 2017 Saturday 25 November 2017 Book your place at mmu.ac.uk/openday It is important to find out as much as you can about our University and our courses and we look forward to meeting you at one of our Open Days and Applicant Visit Days. Open Days Open Days are your opportunity to get a feel for our campus and find out what University life is really like. We hold open days each year in June, October and November. These events provide you with the opportunity to meet current students, speak to tutors from the courses you are interested in, and see our superb university facilities for yourself. To ensure you get the most from your Open Day we recommend that you book a place in advance. Watch our Open Day video at mmu.ac.uk/study/undergraduate/visit Applicant Visit Days Once you have received an offer of a place from us, we will invite you to attend one of our Applicant Visit Days. These usually take place on Saturdays and Wednesdays from February to April. You can find out more about your courses, have tours to see where you will be taught, and meet subject tutors and current students for the course you have applied for. It is an important opportunity for you to find out anything else you would like to know before you make your decision. Online You ll find lots of useful information on our website. You can ask us about our courses using our online course enquiry form or visit our Frequently Asked Questions section, which should answer many of the queries you have; or phone us on +44 (0) Connect with us OPEN DAYS ARE GREAT FOR TALKING TO STUDENTS WHO ALREADY AT MANCHESTER METROPOLITAN. YOU CAN GET FIRST-HAND EXPERIENCE ABOUT WHAT IT IS LIKE TO YOUR SUBJECT, NOT JUST READ ABOUT IT. Todd Lewis-Ryan BSc (Hons) Mathematics 30 Marketing, Retail and Public Relations