WITTENBORG UNIVERSITY

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1 WITTENBORG UNIVERSITY WITTENBORG University of Applied Sciences - Business School - Research Centre

2 Wittenborg University 1 Founded in 1987, Wittenborg University is one of the most international and diverse privately funded institutes in the Netherlands. As a notfor-proffit private University, Wittenborg offers management degrees in a range of fields to around 200 Dutch and International students at its campus in Apeldoorn, where it has been located since Mission Our mission is to develop young business oriented minds and to encourage these young people to engage in innovative and creative business in companies and organizations around the world, either working for others or in the instigation of business and entrepreneurship. We strive to bring expertise, knowledge and diversity to the local region of Apeldoorn, thereby enhancing the economy, culture and social environment around us. We aim to take advantage of our Dutch education roots in combination with our international and global mix to provide excellent higher education to students from all backgrounds, nationality and ethnicity. International Wittenborg University is one of the most international institutes of higher education in the Netherlands and this is represented by the more than 50 nationalities in its students, staff and management. Wittenborg students and staff come from around the globe, bringing international experience, knowledge and diversity to Apeldoorn and the region. Wittenborg s goal is to provide talented and motivated students from the Netherlands and around the world with a learning experience that will prepare them for management positions in business, government, profit and non-profit organisations, both within an international environment, and the local area. Region Think Global Act Local. Wittenborg is a true global thinker acting locally and has strong links with companies in the S3H Region of Apeldoorn, Deventer and Zutphen (Stedendriekhoek). This is done through promoting student work experience, research projects, cultural events, and collaboration on the development of higher education programmes and initiatives for the region. At Wittenborg we Promote International Excellence! Glocal Wittenborg is an international concern and expects its graduates to enter management and leadership functions in a world of international business either in their own companies or within globally orientated companies and organisations, and also stimulates its graduates to gain work experience in the Netherlands, and especially the region of Apeldoorn, bringing knowledge, innovation and diversity to the S3H area. Education Approach Wittenborg s education philosophy is to stimulate real life in its approach to education, providing a differentiated programme with traditional knowledge based teaching combined with a development of skills and competencies leading to a vocation training situation in which students can discover their strengths and weaknesses and build on the former and improve the latter. Wittenborg students will learn to identify the environment they are in and adapt accordingly. Wittenborg students will learn to say what they do, and do what they say.

3 Why Wittenborg 2 1. We are a private international University with more than 50 nationalities working and studying together in one of the most intercultural study environments in the Netherlands. 2.We were established in 1987 and have thousands of graduates who developed the right management skills and competences to be highly employable and are now following careers in the Netherlands and around the world. 3. We are located in the centre of Europe, in the city of Apeldoorn, the Netherlands. 1 hour away from Amsterdam, only 5 hours from Paris/London/Berlin. Only 3 minutes from train to classroom! 4. We provide proven quality education in English with international academic lecturers and supporting staff. 5. We encourage local engagement of students, carrying out socially responsible projects with local government, companies and organisations; thinking globally, but acting locally. 6. We instigate and carry out European and local projects within our research centre in areas such as sustainability, entrepreneurship, education and health care; whenever possible directly involving our students. 7. We are committed to a unique student-centered experience through our personal approach, family-like environment and customer-driven approach to Higher Education, focusing on the employability of graduates through our qualifications. 8. We offer personal tutoring, guiding and supporting students from start to finish, through their accredited Bachelor and Master Programmes towards further academic study or positions in companies and organizations around the world. 9. We create opportunities for top students through the Wittenborg Fund and many other scholarship programmes. 10. We offer top-notch facilities and services in a state-of-the-art building in central Apeldoorn, and offer a variety of student accommodation to allow students to have different choices during their study time with us.

4 Wittenborg Ambitions 3 High Quality Graduates Wittenborg s drive to recruit motivated and ambitious professionals for its degree programmes will result in an ever increasing number of qualified and component graduates who will fill positions in companies and organisations around the world, of course in Apeldoorn and the region. Wittenborg will continue to build its network of strategic partners from business, industry and public services to ensure that students receive introduction and exposure to potential employers both during and after their studies. Experienced and Qualified Staff A leading international Management institute requires its teaching staff to be industry-experienced and highly qualified. With its aim to fill its teaching positions with Postgraduate level lecturers from industry. Students will benefit not only from the practical and applied knowledge but also the academic backgrounds of their tutors. The university will continue to develop its Postgraduate programme in Teaching in Higher Education to support its team and looks to attract new qualified lecturers from business to provide its modules and hold guest lectures and seminars. 5 Schools Wittenborg University s strategic plan is to develop into 5 distinct schools, supported by a single Quality System, the Research Centre and the Entrepreneurship Incubator WiNet. Wittenborg University 5 Schools The School of Business & Finance The School of Hospitality & Service Management The School of Arts & Technology The School of Healthcare The School of Education Applied Science and Research The development of Master Degree programmes in a wide range of management fileds remains a priority and Wittenborg will continue to develop its programmes from its position as a University of Applied Sciences. Wittenborg will also support its Innovation and Research Centre by attracting qualified researchers from around the world. This will enable Wittenborg to offer academic research support to its strategic partners and the companies and organisations in the region, and help build new alliances and relations.

5 Degree Programmes 4 School of Business & Finance Bachelor IBA International Business Administration in Economics & Management Marketing & Communication Financial Services Management Information Management Real Estate Management Logisitics & International Trade Bachelor EBA Entrepreneurial Business Administration in Entrepreneurship & SME Management Consulting & Intrapeneurship Innovation & Sustainable Business Family Business Mergers & Acquisitions E-Business Development Apeldoorn Campus If there is one city in the Netherlands where living and working, commerce and recreation, natural beauty and urban style all come together, it must be Apeldoorn. It is the 12th largest city in the Netherlands, situated in a central location and only an hour from Amsterdam. With more than 150,000 inhabitants and more than 100,000 jobs within the municipality, it is a natural location for a progressive, private university. Wittenborg is situated within its own independent wing of the large modern Aventus College building located adjacent to the central railway station. Aventus is the largest further education provider in the region and with more than 20,000 students in further, vocational and adult education the college has become the natural partner for Wittenborg. School of Hospitality & Service Management Bachelor IBA International Business Administration in Hospitality Management Sports & Event Management Bachelor Arts (Hons) - EuroBa International Hospitality Management Double degree with University of Brighton Master of Science & PGCert Programmes MSc International Hospitality Management MSc International Event Management MSc International Tourism Management Joint degree with University of Brighton Partner Institutes Wittenborg University has established an exclusive cooperation with the School of Sport and Service Management of the University of Brighton (UK) to offer three high-quality Master of Science (MSc) programmes. Alongside of this partnership with Brighton, Wittenborg also works with the ANGELL Business School (Germany), Ecole de Savignac (France), Centro Superior de Hosteleria de Galicia (Spain), and the Business & Hotel Management School Lucerne (Switzerland) in the provision of a unique European Bachelor programme, known as the EuroBA, in which students study in at least three countries during their degree programme.

6 Wittenborg in Business 5 Wittenborg Net, or WiNet, stands for the Wittenborg University Network, which is the interface between Wittenborg s students and real life business projects. Wittenborg Net acts as an Entrepreneurship Incubator and is committed to providing the business school students with authentic business environments that they can study, and sometimes participate in. Wittenborg Net aims to create new brands, create and support new companies for and together with its business school students. The Network currently supports eight active business brands in the area of consultancy, training, research, labour supply, and website solutions. Furthermore, Wittenborg Net provides students with a platform in which they can develop business models and plans, without taking personal risk. Wittenborg University Network also provides a supporting link between the academic schools and the Research and Innovation Centre, which is currently involved in European Research projects in the fields of Energy and Sustainability, Healthcare, and Innovation in Education. Governance Wittenborg University s Board is the Stichting Wittenborg University Executive, a Netherlands Trust and is currently comprised of 2 Board Members, who each have their own specific responsibilities within the executive management of the University.. The Executive reports to and is overseen by the Advisory Board, an independent trust called the Stichting Wittenborg Advisory Board. Wittenborg University is a Netherlands state recognized University of Applied Sciences and its programmes are recognized throughout the world and accredited in various European countries, including the UK, Germany and the Netherlands

7 Friends of Wittenborg 6 Seminars As part of many of its Bachelor and Master modules, Wittenborg invites speakers from companies and organisations around the world to give a seminar or workshop that will inspire its students and bring the texts books to life. The sessions vary from a 2 hour lecture, given by an entrepreneur to a full-day workshop given by an international HRM manager from a leading IT company. Wittenborg welcomes guest lecturers throughout the year. Project weeks Undergraduate students are given the opportunity to complete 12 project weeks that deal with real-life cases, instigated by local and international companies and organisations. Consultancy & Research All Bachelor and Master students are required to carry out a piece of research at the end of their studies which will lead to their Final Project. This can be an academic dissertation, a business plan, a consultancy project or a multimedial project, that includes the possibility to create and organise an event for a project instigator. Students are always required to base their research and final project on a real life case and Wittenborg welcomes companies and organisations to innate its students in real life research and consultancy projects, and is pleased to discuss possible consultancy projects with profit and not for profit organisations and match the right students to them. These projects can be in a wide range of areas, such as business plans, marketing cases, customer research, branding, logistics management, sales and business to business. Wittenborg invites companies and businesses, government organisations, NGO s and entrepreneurs to take up the challenge and set a group of Wittenborg students a real life case! Work Placement Students at Wittenborg are required to gain some industry and work experience during their studies. A period of work placement can last from between 3 and 6 months depending on the requirements of the company or organisation. Students can complete work placement in any suitable organisation locally and internationally and Wittenborg is always pleased to work with new internship providers.

8 Laan van de Mensenrechten VZ Apeldoorn The Netherlands t : +31 (0) f : +31 (0) e : info@wittenborg.eu i : Wittenborg 2013