THE UNIVERSITY OF TEXAS RIO GRANDE VALLEY GRAPHIC IDENTITY GUIDELINES

Transcription

1 THE UNIVERSITY OF TEXAS RIO GRANDE VALLEY GRAPHIC IDENTITY GUIDELINES

2 THE UTRGV IDENTITY The University of Texas Rio Grande Valley (UTRGV) is the first major public university of the 21st century in Texas. We have built the university carefully, developed its brand, and have begun the real work of UTRGV. That work depends heavily on communication and collaboration, which is another way of saying that our work depends on trust. Questions? Please contact University Marketing and Communications: or We began UTRGV with a clean slate, but that also meant that we began it without a legacy of trust. As we communicate and interact with our audiences in these first years and decades, we will build the trust that will allow us to work more effectively together. That is what we mean by brand equity. The university s visual identity is the mark for that trust. Everyone at UTRGV becomes responsible for building more trust in the university. As stewards of the visual identity for UTRGV, we build trust and brand equity as we use the graphic identity system consistently, repeatedly, and with confidence. The purpose of this guide is to help you do just that. This guide provides invaluable resources and essential guidelines to ensure all of our marketing and communications materials reflect the professionalism and commitment of UTRGV. Use this manual as a reference and a resource. Understand the reasoning behind the identity guidelines and ask for help or clarification as questions arise. We will build the UTRGV brand, together. Guy Bailey President July

3 LOGO The official wordmark for UTRGV is the Rockin R. There are three versions of the wordmark. The Rockin R logos may be downloaded here. By downloading the UTRGV logos, the user agrees to comply with the rules of use set forth in this guide. The UTRGV wordmarks and logos are for university office use only and may not be shared with any outside organizations or reproduced on any non-utrgv materials without express permission from University Marketing & Communications. Preferred Version The primary and preferred visual mark for the university is the Rockin R logo that shows the full, spelled-out name of the university in two lines. Both lines align visually along the left side. The top line, The University of Texas, is smaller than the second line, Rio Grande Valley. Use it on all official publications and as the first identifier of the university. The preferred version is in two colors, with the top line in UTRGV orange and the second line in UTRGV gray. All versions of the university logo must include the trademark symbol. Initials The secondary preferred version of the Rockin R presents just the initials in a single block, with a color break between UT and RGV. Use this in situations where the university s identity is well-established, for example, as the closing mark on a publication whose cover bears the full mark. It might also be chosen for campus banners, internal communications, or any use where the full name has already been established. File name: Rockin R Full-4C.eps File name: Rockin R Initials-4C.eps 3

4 LOGO continued Special Case Version: Horizontal This logo version of the Rockin R may be used in very horizontal applications, such as a banner or an imprint on a pen. Note that The University of Texas has been condensed to the initials, so care should be taken to use this version only in settings where UT will be read as The University of Texas. File name: Rockin R Horz-4C.eps Special Case Version: Stacked This alternative, more vertical Rockin R logo may be used where available space is not wide enough for the preferred version to be legible, or the imprint space is more square than rectangular (e.g., the door panel on a subcompact car). File name: Rockin R Stacked-4C.eps 4

5 UTRGV COLOR PALETTE The university s identifying colors are orange and gray, as specified below (also called UTRGV Orange and UTRGV Gray ). Note that UTRGV Gray may be either the PMS spot color, Cool Gray 10, or 74% black, in process printing or a black-ink-only setting. The navy and green that are specified below may be used sparingly and only for minor accents. Orange and gray should be the dominant brand colors. Primary Pallette Cool Gray 10 and 74% black are interchangeable Accent Colors Use only as very minor/subtle accents only Orange Gray 74% Black Navy Green Ink (reflective) Colors: Ink Colors: Ink Colors: Ink Colors: Ink Colors: PMS: 1655 CMYK: C:0 M:84 Y:100 K:0 Digital (additive) colors: PMS: Cool Gray 10 CMYK: C:61 M:53 Y:48 K:19 Digital colors: CMYK: C:0 M:0 Y:0 K:74 Digital colors: Hex: PMS: 289 CMYK: C:100 M:64 Y: 0 K:60 Digital colors: PMS: 348 CMYK: C:100 M:0 Y:85 K:24 Digital colors: Hex: F05023 RGB: R:240 G:80 B:35 Hex: RGB: R:100 G:100 B:105 RGB: R:100 G:100 B:105 Hex: 00246B RGB: R:4 G:23 B:60 Hex: 00C21D RGB: R:1 G:106 B58 Pantone is a registered trademark of Pantone, Inc. The colors shown on this page and throughout this manual are not intended to be an exact match for the PANTONE Color Standards. For the PANTONE Color Standards, refer to the current edition of the PANTONE Color Formula Guide. All color builds are based on Adobe Illustrator s interpretation of the Pantone colors. 5

6 COLLEGE LOGOS Overview: Three Patterns Each of the 11 major academic entities within UTRGV (the seven colleges, the School of Medicine, Graduate College, Honors College, and University College) has its own mark, in three different arrangements, or patterns. The first two patterns incorporate the two preferred versions of the university logo, the full-name version and the initials version. In addition, a third pattern for each college uses the initials version of the university logo and gives the college name prominence. In all three patterns, the type aligns left and a dotted line separates the university logo from the carefully typeset college name. Full Pattern The dotted line and college type align with the left edge of the university type Initials Pattern The college typeface is Caecillia Bold Italic Each college name is different in length but the point size and size relationship is to always remain the same The college typeface is Caecillia Bold Italic The dotted line always stops here on the full version of logo Although any of these logos may be proportionately scaled to fit, the relative type sizes and the overall spatial relationship within each pattern must not be altered. The anatomy of each pattern is shown here, using the College of Sciences as an example. The full suite of college logos may be found on page 16. The dotted line and college type align with the left edge of the university type The length of the college name determines the length of the dotted line aligning with the right edge of the type Departments Department wordmarks follow the same format as college wordmakrs. Department names are never set under a college name in the wordmark. Department wordmark should not be used for letterhead. See letterhead guidelines on page XX. College-Emphasized Pattern The dotted line and college type align with the left edge of the university type... The length of the college name determines the length of the dotted line aligning with the right edge of the type 6

7 DEPARTMENT LOGOS Overview: Three Patterns Each UTRGV department has its own mark, in three different arrangements, or patterns. The first two patterns incorporate the two preferred versions of the university logo, the full-name version and the initials version. In addition, a third pattern for each department uses the initials version of the university logo and gives the department name prominence. In all three patterns, the type aligns left and a dotted line separates the university logo from the carefully typeset college name. Full Pattern Initials Pattern Department of Communication Although any of these logos may be proportionately scaled to fit, the relative type sizes and the overall spatial relationship within each pattern must not be altered. The anatomy of each pattern is shown here, using the Department of Communication as an example. The full suite of college logos may be found on page 16. Department wordmark should not be used for letterhead. See letterhead guidelines on page XX.... Department of Communication Department-Emphasized Pattern Department of Communication 7

8 COLLEGE LOGOS continued Special Case: School of Medicine The School of Medicine logo has an additional element a caduceus and two additional patterns, one that uses the horizontal special case version of the university logo and one that uses the initials version. In some cases, the School of Medicine logo may be used without the School of Medicine s name, just the caduceus. The caduceus in all patterns is in UTRGV gray. Not shown in this guide, but files available: An all-white version (reverse) of each of these patterns, to be used when the two-color version would not be legible on background color. An orange and white version of each of these patterns, to be used on a background of UTRGV gray The full suite of college logos may be found on page 16. File name: Medicine-4C.eps 8

9 LOGO The College Logos Each of the 11 colleges has its own but matching mark. Each college logo has three options: the full name, the Initials version and a version where the college name is emphasized

10 COLLEGES & DEPARTMENT NAMES Approved Versions This page contains a complete list of the official, approved versions of all academic unit names. Please note the use of an ampersand ( & ) symbol in place of the word and in all names. If you have questions, please contact the Marketing & Communications Office. College of Business & Entrepreneurship School of Accountancy Department of Economics & Finance Department of International Business & Entrepreneurship Department of Information Systems Department of Management Department of Marketing College of Education & P-16 Integration Department of Bilingual & Literacy Studies Department of Counseling & Guidance Department of Human Development & School Services Department of Organization & School Leadership Department of Teaching & Learning College of Engineering & Computer Science Department of Civil Engineering Department of Computer Science Department of Electrical Engineering Department of Manufacturing & Industrial Engineering Department of Mechanical Engineering College of Fine Arts School of Art School of Music Creative Writing Program Dance Program Department of Theatre College of Health Affairs School of Nursing School of Rehabilitation Services & Counseling Department of Communication Disorders Department of Health & Biomedical Sciences Department of Health & Human Performance Department of Occupational Therapy Department of Physician Assistant Department of Social Work College of Liberal Arts School of Interdisciplinary Programs & Community Engagement Department of Communication Department of Criminal Justice Department of History Department of Literatures & Cultural Studies Department of Philosophy Department of Political Science Department of Psychological Science Department of Public Affairs & Security Studies Department of Sociology & Anthropology Department of Writing & Language Studies College of Sciences School of Mathematical & Statistical Science School of Multidisciplinary Sciences Department of Biology Department of Chemistry Department of Physics School of Medicine Department of Medical Education University College Honors College Graduate College 10

11 UNIVERSITY SEAL When You May Use the Seal The official UTRGV seal is pending approval from the UT System Board of Regents. It will be tradmarked by the UT System and may be used only with express permission of the UT System or the Office of the President of UTRGV. The seal is only for use on official documents such as diplomas, certificates and transcripts, and at official meetings and functions such as commencement or as approved by the UTRGV president. The seal cannot be used as a graphic element in items or materials such as brochures, advertisements, invitations and apparel without written authorization from the UTRGV Office of the President. Color This is the standard version of the seal, to be used in any application or medium that supports color reproduction. TM Black (No Color) This is an alternate version of the seal, designed for applications or media that are not colorcapable, such as embossing, debossing, foil-stamping, and so on. TM 11

12 VAQUERO GRAPHIC Horse and Rider In addition to the UTRGV Rockin R wordmark and signature, the university is represented by the Vaquero. The Vaquero is the official nickname of UTRGV. These versions of the Vaquero are authorized for use university-wide and are not limited to athletics use only. Please note: Student organizations are not authorized to use these marks. The Vaquero should not take the place as a primary emblem for any office or department. If an office would like to use the Vaquero logo, please contact the Marketing and Communications Office. These are trademarked logos and no office may sell any items using these marks without official authorization from the UT System Trademark and Licencing Office. If you have questions, please contact the Marketing & Communications Office. 12

13 ATHLETICS GRAPHICS The athletics logos were developed for use by UTRGV s Athletics Department. The Star V and the UTRGV are the prefered logos for UTRGV athletics. Versions of the UTRGV logo are available with each sport incorporated into the logo. These marks are not available for use by other university departments and may not be incorporated into non-athletics designs. Please note that only the Vaquero horse and rider, independent of the athletics wordmarks, are authorized for university-wide use, see page XX. The complete athletics style guide is available at. If you have questions, please contact the Marketing & Communications Office.