October Raleigh, NC

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1 October Raleigh, NC

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3 LEARN FIND ncstemcenter.org Your one-stop portal for all things STEM in North Carolina. SHARE CONNECT LEARN all about STEM and why it s critical to future success. FIND programs, curriculum, museums, summer camps, grants and much more. SHARE resources and knowledge to strengthen STEM education in NC. CONNECT with national STEM portals, events calendar, job seekers, and more. Proud sponsors of the 2014 Association of Science-Technology Centers Conference

4 THE MUSEUM OF NATURAL SCIENCES INVITES YOU TO... North Carolina s OTHER NATURAL RESOURCES VISIT AQUARIUMS MARINE FISHERIES STATE PARKS ZOO Researching Inspiring Enhancing Educating North Carolina Department of Environment and Natural Resources

5 Welcome to ASTC 2014!! The Association of Science-Technology Centers (ASTC) and our host, the North Carolina Museum of Natural Sciences, welcome you to ASTC s 2014 Annual Conference in beautiful, historic Raleigh! Each year, ASTC s Annual Conference endeavors to provide the perfect balance between professional and personal development. We hope that over the next several days your work and that of your institution or company will be enhanced both by what you learn and by those with whom you connect. Our field is enriched by the dialogue among colleagues from around the world which occurs during educational sessions as well as informal conversations. We hope this is a memorable, valuable, and enjoyable experience! Table of Contents Welcome from ASTC... 7 Welcome from Conference Host... 9 Welcome from Governor Welcome from the President of The University of North Carolina Welcome from Mayor General Conference Information ASTC 2014 Sponsors Keynote Speakers Conference Goals and Tracks Preconference Workshops and Events Concurrent Sessions and Events Museum Cinema Day ASTC Exhibit Hall Schedule List of Sponsors and Exhibitors Index of Exhibitors by Category About Raleigh Guide to the City/Raleigh Map ASTC Members in North Carolina Index of Sessions by Topical Track Index of Presenters ASTC Board of Directors ASTC Conference Program Planning Committee ASTC Staff Future ASTC Annual Conferences CONFERENCE.ASTC.ORG 5

6 We celebrate all you do to inspire the next generation of scientists! Proud sponsor of ASTC s annual conference and of the North Carolina Museum of Natural Sciences

7 Dear ASTC Colleague: Greetings and welcome to Raleigh! On behalf of ASTC s Board of Directors, volunteers, and staff, thank you for joining us for the 2014 ASTC Annual Conference. The ASTC Annual Conference is one of the best opportunities of the year to create and renew connections with colleagues, as well as brainstorm, collaborate, learn, and be inspired by, and with, members of the science center and museum field from around the world. We hope you will make the most of the few days we have together here in North Carolina and build the framework for new partnerships and projects. But as you know, the Conference is much more than networking. Every year, the quality of the educational offerings improves, thanks to the Conference Program Planning Committee (CPPC) and our host institution. This year is no exception, and in the 15 preconference workshops and more than 100 concurrent sessions, you will find practical information, new innovations, and inspiration. We are thrilled to partner with the National Medal-winning North Carolina Museum of Natural Sciences as our host institution. Emlyn Koster and his team have been amazing collaborators in this endeavor, and we hope you will take ample time to explore their marvelous institution on Tuesday s Museum Open House Day. Don t miss your chance to explore the vibrant city of Raleigh during your stay, as well. The Exhibit Hall at this year s conference is filled to the brim with the latest traveling exhibitions, products, and services to benefit your organization. Be sure to stop by the ASTC Resource Center in the Exhibit Hall to purchase one of ASTC s publications, learn more about ASTC s programs and services, pick up recent issues of our award-winning magazine Dimensions (the September/October issue is in your conference bag), and meet members of the ASTC staff. The Exhibit Hall will also be the location of lunches on Saturday and Sunday, an ice cream break on Saturday, and Sunday s networking reception. You won t want to miss any of that! The ASTC Annual Conference would not be possible without the planning and tireless efforts of many people. We are tremendously grateful for the contributions of the CPPC, led by Guy Labine, and the team from our host institution, as well as all of our speakers, sponsors, exhibitors, and volunteers. Thank you for your time, energy, dedication, and passion and for making this year s conference an exciting and fulfilling experience. So enjoy! Whether this is your first, fifth, or fifteenth ASTC conference, we hope you find it exceptionally valuable and enjoyable. We look forward to connecting with you over the next several days here in Raleigh. All the Best, Chevy Humphrey ASTC Board Chair President and CEO, Arizona Science Center humphrey@azscience.org Anthony (Bud) Rock ASTC President and CEO brock@astc.org CONFERENCE.ASTC.ORG 7

8 just a short trip away. three thousand miles from ordinary. CARY, NORTH CAROLINA

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11 October 2014 Dear Delegates: I am delighted that the worldwide Association of Science-Technology Centers is convening in Raleigh. You are in the midst of a public university system and industry setting rich in science and technology. The University of North Carolina is a multi-campus university dedicated to serving our state and its people through world-class teaching, research and scholarship, and outreach and service. Our Chapel Hill campus, the first public university in America to open its doors to students, traces its roots to the state s 1776 constitution, which held: All useful Learning shall be duly encouraged and promoted in one or more Universities. Today, more than 220,000 students are enrolled on 16 university campuses across the state and at the North Carolina School of Science and Mathematics, the country s first public, residential high school for gifted students. The North Carolina Museum of Natural Sciences, your host, is a valued partner of the UNC system. The museum s new wing, the Nature Research Center, asks, How do we know what we know? Its founding innovations include six jointly funded positions intended to bring the museum s culture of discovery and citizen science to academia and our universities research infrastructure and student research participation to the museum. Four of these joint positions involve NC State University, and the other two are with NC Central University and Appalachian State University. Aided by joint National Science Foundation grants, the Museum also offers many outreach and public education opportunities that enable researchers to illuminate their work through citizen science projects. Improving the public communication abilities of our faculty and students and narrowing the gap, in general, between what happens on campus and what society grasps are major shared opportunities for the UNC system and the Museum of Natural Sciences. I invite you to come to know our model while you enjoy a rewarding experience here in North Carolina s pioneering Research Triangle. Sincerely, Thomas W. Ross President CONFERENCE.ASTC.ORG 11

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14 General Conference Information Take a look at some of what ASTC 2014 has to offer you... More than 100 concurrent educational sessions, on topics as diverse as leadership, education and programming, exhibits and environments, development and member relations, innovations in science and technology, community engagement and outreach, applications of research and evaluation, and more Inspiring and thought-provoking keynote presentations from Dr. Hayat Sindi on Saturday morning and Angelo Vermeulen on Monday morning (see page 19 for details on the keynote speakers) Plenty of opportunities to network and forge connections with your fellow attendees from across the globe, including breakfast on Saturday, lunch on Saturday and Sunday, an ice cream break Saturday afternoon, and a networking reception on Sunday Two full days of the ASTC Exhibit Hall, jam-packed with a wide range of products and services Party through space and time with Saturday night s party at our host museum ASTC Communities of Practice (CoPs) Meet-Ups, held throughout the conference Explore behind the scenes of our National Medalwinning host museum, the North Carolina Museum of Natural Sciences, during Tuesday s Museum Open House Day See the latest films during Tuesday s Museum Cinema Day at Marbles Kids Museum, sponsored by the Giant Screen Cinema Association 14 ASTC 2014 CONFERENCE PROGRAM

15 CoP Meet-Ups ASTC Communities of Practice (CoPs) are groups of ISE professionals who share a concern or a passion for something they do and learn how to do it better as they interact regularly. Many of the CoPs will be meeting during the conference for brainstorming, planning, and networking. These meet-ups are open to all conference attendees, whether or not you have previously been involved with any CoPs, so feel free to attend one or many! For a current list of ASTC CoPs, visit astc.org/profdev/communities/ index.htm. The meeting schedule is as follows (see the program listing for room locations): Friday, October 17 3:00 4:00 p.m. Membership Professionals CoP Development Professionals CoP 4:00 5:00 p.m. Taking STEAM to TASC (Technology, Art, Science, and Culture) CoP Managing Exhibitions CoP 5:00 6:00 p.m. Marketing Professionals CoP Sunday, October 19 12:00 1:00 p.m. Small Museums CoP Managing Volunteers CoP Monday, October 20 7:30 8:30 a.m. Making and Tinkering Spaces in Museums CoP Youth and School Programs CoP Citizen Science CoP 12:00 1:00 p.m. Visitor Services CoP Research and Evaluation CoP STEM Afterschool CoP 1:00 2:00 p.m. Advocates for Diversity CoP Curriculum Developers CoP Public Engagement with Science CoP Early Childhood CoP Tuesday, October 21 8:00 9:00 a.m. Museum Screens CoP Leaders of Interpretive Floor Experiences (LIFE) CoP 9:00 10:00 a.m. Science Centers and Next Generation Science Standards (NGSS) CoP Information Technology CoP ASTC Resource Center Learn more about the Association s programs and activities, purchase our bestselling books, and meet ASTC staff at the Resource Center and Bookstore, located in the center of the Exhibit Hall. Find out what s going on in professional development and Communities of Practice (CoPs), public policy and advocacy, global engagement, research, and traveling exhibitions. Members can sign up for free subscriptions to our award-winning bimonthly magazine, Dimensions, and our biweekly newsletter, INFORMER. Learn how to take better advantage of your ASTC membership. Not a member? Come find out about the benefits of membership and even join on the spot. We look forward to seeing you Saturday and Sunday. ASTC Job Bank The ASTC Job Bank will be open from 9:00 a.m. 5:00 p.m. on Sunday, October 19 and Monday, October 20, in Room 204 of the Raleigh Convention Center. The Job Bank will feature listings of current positions available at ASTC-member institutions and companies, as well as resumes from job seekers. Individual consultation sessions with experts will also be held in the Job Bank. Job applicants should bring a supply of résumés. First Aid If you have a medical need, please come to the Registration Desk, located on the Mezzanine Level of the Raleigh Convention Center. Nursing Mother s Lounge A lounge, located in Room 205 of the Raleigh Convention Center, will be available for nursing mothers during the conference. The lounge will be open from 7:00 a.m. 5:00 p.m., Friday, October 17 Monday, October 20. CONFERENCE.ASTC.ORG 15

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17 Internet Access ASTC will offer complimentary wireless internet access in the Raleigh Convention Center. CFRE Credit Full participation in the 2014 ASTC Annual Conference is applicable for 6.25 points in Category 1.B Education of the CFRE International application for initial certification and/or recertification. Only selected sessions indicated by this symbol are approved for credit. A Continuing Education Points Tracker form will be available at the registration desk and in the approved session rooms. Certificate of Completion If your institution or professional certification requires you to have a certificate of completion, please contact us after the conference via at conference@astc.org. Diversity and Leadership Development Fellows Program Since it was launched in 2001, ASTC s Diversity and Leadership Development Fellows Program has made it possible for more than 140 science center professionals from over 70 science centers and museums in the United States and Canada to participate in the Annual Conference. The Fellowship exemplifies ASTC members commitment to reflecting the diversity of the audiences they serve by supporting the development and advancement of science center professionals from ethnic/racial minority backgrounds, those with disabilities, and those who identify as lesbian, gay, bisexual, or transgender. Fellows receive a free Annual Conference registration and a stipend of up to $1,000 to cover expenses. The 2014 Diversity and Leadership Development Fellows Program is supported in part by generous contributions from Denver Museum of Nature and Science, EdVenture, Long Island Children s Museum, Oregon Museum of Science and Industry, and Science Museum of Minnesota, as well as the $10 fee each conference attendee paid to participate in Saturday night s party. CONFERENCE.ASTC.ORG 17

18 2014 ASTC Annual Conference Sponsors (As of September 10, 2014) We are extremely grateful to the organizations that have chosen to support the 2014 ASTC Annual Conference and wish to thank them for their generous support: Corporate Partner Gold Sponsors Silver Sponsors + Jade Sponsors Bronze Sponsors Supporting 18 ASTC 2014 CONFERENCE PROGRAM

19 Keynote Speakers Saturday, October 18 Opening Keynote Session Speaker Dr. Hayat Sindi Founder and CEO of i2 (I2nstitute for Imagination and Ingenuity), Dr. Hayat Sindi was born in Makkah, Saudi Arabia. As a child she was inspired by great scientists who changed the world. She became the first female from the Gulf to earn a PhD in biotechnology, studying at King s College London, Cambridge University, MIT, and Harvard. Visiting Scholar at Harvard University for 5 years, she is one of the world s leading biotechnologists and the cofounder of Diagnostics For All, which offers cost-effective point-of-care diagnostic tools enabling the treatment of 60% of the people living beyond the reach of medical infrastructures. She was the first PopTech fellow to be awarded a Science Fellowship for two consecutive years and the only person to have been awarded the Harvard Business School s Business Plan Contest and the MIT $100K Entrepreneurship Competition in the same year. She was named a 2011 Emerging Explorer by the National Geographic Society. In 2012, she was named one of Newsweek s 150 Women Who Shake the World. On October 1, 2012, Sindi was appointed by UNESCO head Irina Bokova as a UNESCO Goodwill Ambassador for her efforts in promoting science education in the Middle East, especially for girls. Monday, October 20 Keynote Session Speaker Angelo Vermeulen Angelo Vermeulen is an artist, biologist, space systems researcher, and community organizer. In his work he ties together technological, ecological, and social systems through group engagement and collaboration. Biomodd is one of his most well-known art projects, which consists of a worldwide series of interactive art installations in which computers and ecosystems coexist. In 2009 he launched SEAD (Space Ecologies Art and Design), a platform for artistic research on architectures and ethics of space colonization. Seeker is one of the resulting projects involving co-created starship sculptures that evolve over time. From he was a member of the European Space Agency Topical Team Arts & Science (ETTAS), and in 2013 he was crew commander of the NASAfunded HI-SEAS Mars mission simulation in Hawai i. His space-related work led him to start a new PhD at Delft University of Technology, developing paradigm-shifting concepts for evolvable starships. He co-authored the book Baudelaire in Cyberspace: Dialogues on Art, Science and Digital Culture with philosopher Antoon Van den Braembussche, and gives talks about his work around the world. In 2012 he was a Michael Kalil Endowment for Smart Design Fellow at Parsons in New York. Currently, Vermeulen is a TED Senior Fellow, and holds positions at LUCA School of Visual Arts in Ghent, Belgium, and Die Angewandte in Vienna, Austria. CONFERENCE.ASTC.ORG 19

20 Conference Goals and Tracks CONFERENCE GOALS The program and content of the ASTC Annual Conference are designed to: Inspire attendees, both personally and professionally, through exciting and engaging speakers and experiences; Build capacity through high-quality sessions that build on what individuals and organizations already know to generate new capacity; Strengthen relationships that connect people and organizations in ways that advance informal science education; Highlight innovations in every aspect of informal science education and museum practice; and Focus on reflection and feedback that strengthen the field by learning from past successes or shortcomings. Sessions are organized according to topical tracks: Administration: finances, business practices, facilities, risk management, etc. Applications of Research and Evaluation: research and evaluation methods and results, and how they can be applied to mission fulfillment Communications, Public Relations, and Marketing: techniques and results of organizational communications in science center practice via any media platform Community Engagement and Outreach: programming to serve community constituencies, including teacher education programs and diversity and inclusion efforts Development and Member Relations: general development and membership strategies, donor relations, etc. Education and Programming: models and outcomes from various modes of programming, including demonstrations, theater, adult or youth programming, handson labs, etc. Exhibits and Environments: development and design of any science learning environment (physical or virtual, in museums or public spaces), and trends affecting design and development approaches Immersive Media and Experiences: development and programming related to planetariums, large-format films, stereoscopic theaters, simulators, and related environments Innovations in Science and Technology: research collaborations, emerging technologies, etc. Leadership: issues of governance, strategic vision, mission fulfillment, and organizational/field strategies for the future Staff and Workforce Development: staff and volunteer development, visitor/customer service, etc. 20 ASTC 2014 CONFERENCE PROGRAM

21 ithra Youth Inspiring Hearts, Engaging Minds... ithra Youth is an award-winning and innovative initiative from the King Abdulaziz Center for World Culture, that informs and inspires imagination, knowledge, and creativity within youth. Its STEM-based activities are highly praised for originality, spirit, content, and style. ithra Youth has successfully touched the lives of thousands; exposing them to different scientific trends and cultures, as well as ideas that they would not have encountered on their own. CONFERENCE.ASTC.ORG 21

22 Preconference Workshops and Events FRIDAY, OCTOBER 17 7:00 a.m. 5:00 p.m. Conference Registration Raleigh Convention Center, Mezzanine Sponsored by Premier Exhibitions, Inc. 8:00 a.m. 12:00 p.m. EDUCATION AND PROGRAMMING Citizen Science Boot Camp: Get outside, have fun, do science Raleigh Convention Center, Room 305B Take chances, make mistakes, get messy in this hands-on, minds-on, indoor-outdoor citizen science workshop. No experience or expertise necessary! Participants will collect and analyze data, assess their experience and learning, build their own sense of scientific self-efficacy, and leave with the tools to build their own visitor-centered citizen-science programs. Preregistration required. Session Leader/Moderator: Karen Wise, Vice President, Education and Exhibits, Natural History Museum of Los Angeles County, CA Presenters: Christine Goforth, North Carolina Museum of Natural Sciences, Raleigh; Heidi Ballard, University of California, Davis; and Lila Higgins, Natural History Museum of Los Angeles County/ Page Museum at the La Brea Tar Pits, CA COMMUNICATIONS, PUBLIC RELATIONS, AND MARKETING Science Communication Workshop for Scientists Raleigh Convention Center, Room 301B Join members of the Portal to the Public Network to better understand how people learn and explore effective strategies to enhance your science communication skills. This workshop builds on the professional development offered through three Portal to the Public sites in North Carolina and 20 other locations across the country. Preregistration required. Session Leader: Dennis Schatz, Senior Vice President for Strategic Programs, Pacific Science Center, Seattle, WA Presenters: Stephani Arduini, Pacific Science Center, Seattle, WA; Katey Ahmann, North Carolina Museum of Natural Sciences, Raleigh; and Denise Young, Morehead Planetarium and Science Center, Chapel Hill, NC 8:00 a.m. 4:00 p.m. EDUCATION AND PROGRAMMING NEON: The National Education Outreach Network Raleigh Convention Center, Room 302A Outreach encompasses highly innovative, diverse, profitable, and spectacular programming. Outreach professionals from around the world will gather for this high-energy, fullday session. There will be hands-on activities, brainstorming roundtables, networking opportunities, and more, all covering a wide variety of the facets of outreach. Preregistration required. Session Leader: Jonah Cohen, Outreach & Public Programs Manager, The Children s Museum, West Hartford, CT Presenters: Paul Taylor, The Franklin Institute, Philadelphia, PA; and Katey Ahmann, North Carolina Museum of Natural Sciences, Raleigh 22 ASTC 2014 CONFERENCE PROGRAM

23 FRIDAY, OCTOBER 17 EXHIBITS AND ENVIRONMENTS Making and Tinkering in Your Museum: A PD CoP Opportunity Raleigh Convention Center, Room 305A A making or tinkering space can be exciting, invigorating, and sometimes overwhelming. Join us for this immersive workshop about creating making and tinkering spaces in museums. Community of Practice (CoP) leaders will design this professional development workshop where we will share activities, discuss design principles, plan facilitation, and extend the growing network. To connect to this CoP s site, visit tinyurl.com/mhshgjd. Preregistration required. Session Leader: Karen Wilkinson, Director, The Tinkering Studio, Exploratorium, San Francisco, CA Presenters: Peggy Monahan, New York Hall of Science, Queens; Monika Mayer, Lawrence Hall of Science, Berkeley, CA; Lisa Brahms, Children s Museum of Pittsburgh, PA; Lydia Beall, Museum of Science, Boston, MA; Mike Petrich, Exploratorium, San Francisco, CA; Dana Schloss, TELUS Spark, Calgary, AB, Canada; Elena Baca, Explora, Albuquerque, NM; and Keith Braafladt, Science Museum of Minnesota, St. Paul EDUCATION AND PROGRAMMING Reflecting on Practice Introduction Workshop Raleigh Convention Center, Room 306C Reflecting on Practice is a professional learning program designed specifically for informal educators, which takes a community-building approach to engage educators in learning about and reflecting on their practice with colleagues. Workshop attendees learn about the program and how to develop habits of reflective practice among educators at their institutions. Preregistration required. Session Leader: Lynn Uyen Tran, Scientist, Lawrence Hall of Science, Berkeley, CA Presenters: Karen Burns, Virginia Aquarium, Virginia Beach; Kristin Evans, Birch Aquarium at Scripps, La Jolla, CA; and Erica Friesen, Lawrence Hall of Science, Berkeley, CA APPLICATIONS OF RESEARCH AND EVALUATION Visitor Research and Evaluation: Tools, tips, and techniques Raleigh Convention Center, Room 306A Having a good visitor research toolkit can aid in creating high quality learning experiences. This workshop will cover an introduction to the value of visitor research and benefits of successful evaluation methodologies by guiding delegates through how to effectively plan and conduct research and disseminate findings. Preregistration required. Session Leader/Presenter: Kayte McSweeney, Audience Researcher and Advocate, Science Museum, London, United Kingdom 8:00 a.m. 5:00 p.m. Exhibit Hall Installation Raleigh Convention Center, Exhibit Halls A/B For exhibitors only 8:30 a.m. 5:00 p.m. ASTC Board of Directors Meeting Raleigh Convention Center, Room 304 For ASTC Board members, committee chairs, and invited guests 9:00 a.m. 5:00 p.m. ASTC Diversity and Leadership Development Fellows Workshop Raleigh Marriott City Center, Congressional For preregistered 2014 fellows, alumni, and invited guests 9:00 a.m. 6:00 p.m. Portal to the Public Network Annual Meeting Raleigh Marriott City Center, University A Convening of staff from existing Portal to the Public Network sites 12:00 4:00 p.m. EDUCATION AND PROGRAMMING Crowdsourcing the Learning Continuum in Museum- Based Making Activities Raleigh Convention Center, Room 302B In this workshop, we invite you to bring your perspectives and experience to help understand and extend several frameworks for understanding the learning that happens through Making. Join other practitioners and researchers in talking through the different aspects of these frameworks and continuums, use them to observe activities, and discuss how they might be useful to your work. Preregistration required. Session Leader: Marjorie Bullitt Bequette, Director of Lifelong Learning/Director of Evaluation & Research in Learning, Science Museum of Minnesota, St. Paul CONFERENCE.ASTC.ORG 23

24 Presenters: Ryan Auster, Museum of Science, Boston, MA; Lydia Beall, Museum of Science, Boston, MA; Keith Braafladt, Science Museum of Minnesota, St. Paul; Stephanie Chang, Maker Education Initiative, San Francisco, CA; Paula Hooper, Exploratorium, San Francisco, CA; Scott Pattison, Oregon Museum of Science and Industry, Portland; and Karen Wilkinson, Exploratorium, San Francisco, CA EDUCATION AND PROGRAMMING Design Experiences: Connecting field trips and the classroom Raleigh Convention Center, Room 302C To address national standards, design-based learning spaces must serve teachers needs. This workshop will include hands-on design activities and offer multiple perspectives on how museums are connecting field trip experiences to formalized STEM content. Brainstorming with colleagues and classroom teachers, participants will propose ideas for implementing similar approaches. Preregistration required. Session Leader: Tara Chudoba, Exhibit & Activity Developer, New York Hall of Science, Queens Presenters: Dorothy Bennett, New York Hall of Science, Queens; Scott Burg, Rockman et al, San Francisco, CA; and Devon Hamilton, TELUS Spark, Calgary, AB, Canada EXHIBITS AND ENVIRONMENTS Object Stories: Engaging visitors through innovative collections-based exhibitions Raleigh Convention Center, Room 301A How can we push the boundaries of innovation, while maintaining our ethical standards, and develop new ways to combine the awe of authentic objects with the drama of interactivity in our exhibitions? Join us for a handson workshop as we explore the next generation of object-based exhibitions. Preregistration required. Session Leader: Laurie Fink, Director of Science Programs, Science Museum of Minnesota, St. Paul Presenters: Ed Fleming, Science Museum of Minnesota, St. Paul; David Heiser, Yale Peabody Museum of Natural History, New Haven, CT; Richard Kissel, Yale Peabody Museum of Natural History, New Haven, CT; Gabriela Hogue, North Carolina Museum of Natural Sciences, Raleigh; Christopher Tacker, North Carolina Museum of Natural Sciences, Raleigh; Bette Schmit, Science Museum of Minnesota, St. Paul; and Zdanna Tranby, Science Museum of Minnesota, St. Paul COMMUNITY ENGAGEMENT AND OUTREACH Indigenous Knowledge and Informal Science Learning: Collaborating with Integrity Workshop Raleigh Convention Center, Room 306B Building on a very successful workshop at the Pueblo of Laguna last year, the Native Universe team offers a participatory, place-based workshop focused on the Native knowledge, science, and culture of the East Band Cherokee region. Participants will explore models for sharing Indigenous knowledge and western science in museum settings. Preregistration required. Session Leader: Nancy Maryboy, President and Executive Director, Indigenous Education Institute, Friday Harbor, WA Presenters: Shelly Valdez, Native Pathways, Laguna, NM; Kyle Swimmer, Indigenous Education Institute, Friday Harbor, WA; Victoria Coats, Oregon Museum of Science and Industry, Portland; and Jill Stein, Lifelong Learning Group, Columbus, OH OFFSITE WORKSHOPS If you have not already picked up your registration materials, please stop by the ASTC registration counter at the Raleigh Convention Center prior to boarding the bus for your offsite workshop. 9:00 a.m. 4:00 p.m. INNOVATIONS IN SCIENCE AND TECHNOLOGY From Demonstration to Conversation: Engaging visitors in technology and society Museum of Life + Science, CSC Lab This high-energy, hands-on workshop is designed to empower museum educators to engage visitors in meaningful conversations about the relevance of emerging technologies to our lives. Participants will learn key concepts about the relationships between science, technology, and society, and receive specific training for conversation facilitation and hands-on content. Preregistration required. Bus will depart from the Salisbury Street entrance of the convention center at 8:00 a.m. and will depart for the convention center at 4:30 p.m. Session Leader: Brad Herring, Director, Nanoscale Informal Science Education, Museum of Life + Science, Durham, NC Presenters: Ali Jackson, Sciencenter, Ithaca, NY; Jameson Wetmore, Arizona State University, Tempe; Stephanie Long, Science Museum of Minnesota, St. Paul; and Heather Barnes, Museum of Science and Industry, Chicago, IL 24 ASTC 2014 CONFERENCE PROGRAM

25 FRIDAY, OCTOBER 17 12:00 4:00 p.m. EDUCATION AND PROGRAMMING Bridging Children s Museums and Science Museums for Early STEM Learning Marbles Kids Museum, Zanzibar A/B Children s museums and science centers are growing young scientists, engineers, and designers everyday sparking the imagination, cranking up curiosity, and equipping kids to try it for themselves. Charge up with new ideas for early childhood STEM exhibits and programs from Marbles Kids Museum, Discovery Place, New York Hall of Science, and other leading museums. Preregistration required. The museum is five blocks from the Convention Center, and there will be no transportation provided. Session Leader: Pam Hartley, Vice President, Play Experience, Marbles Kids Museum, Raleigh, NC Presenters: Mary Flieller, ABB North America, Raleigh, NC; Robert Corbin, Discovery Place, Inc., Charlotte, NC; Gabor Zsuppan, Discovery Place, Inc., Charlotte, NC; and Sylvia Perez, New York Hall of Science, Corona INNOVATIONS IN SCIENCE AND TECHNOLOGY Experimonth Design Workshop Museum of Life + Science, Creekside Experimonths are month-long, participatory experiences that blend digital and analog experiences to focus teens and adults on science as a way of knowing. Join its creators and some cool Durham artists and technologists to learn how to collaboratively design and host your own CANCELED Experimonths with scientists in your community. Preregistration required. Bus will depart from the Cabarrus Street entrance of the convention center at 11:00 a.m. and will depart for the convention center at 4:30 p.m. Session Leader: Beck Tench, Director for Innovation and Learning, Museum of Life + Science, Durham, NC Presenters: Elizabeth Fleming, Museum of Life + Science, Durham, NC; Troy Livingston, Museum of Life + Science, Durham, NC; Joshua Gutwill, Exploratorium, San Francisco, CA; and Margaret Aiken, Great Lakes Science Center, Cleveland, OH COMMUNITY ENGAGEMENT AND OUTREACH Leveraging Your Local University at Your Science Center University of North Carolina at Chapel Hill, Morehead Planetarium, State Dining Room Universities are full of exactly what science centers want and need: compelling current science stories, subject matter experts (the researchers), and eager-to-be-involved students. Explore the science taking place at the University of North Carolina at Chapel Hill and learn how to foster successful collaborations with your local university. Preregistration required. Bus will depart from the Salisbury Street entrance of the convention center at 11:00 a.m. and will depart for the convention center at 4:30 p.m. Session Leader: Todd Boyette, Director, Morehead Planetarium and Science Center, Chapel Hill, NC Presenters: Denise Young, Crystal Adams, Jonathan Frederick, and Jeff Hill, Morehead Planetarium and Science Center, Chapel Hill, NC EXHIBITS AND ENVIRONMENTS The Building is the Exhibit North Carolina Museum of Natural Sciences Prairie Ridge, Ecostation The most important issue facing society today is sustaining the natural environment. Buildings consume 40 percent of all the energy used in America, a greater proportion than all the transportation systems combined. A science center or museum that conserves the environment in a demonstrable way is a vital teaching tool. Preregistration required. Bus will depart from the Salisbury Street entrance of the convention center at 11:15 a.m. and will depart for the convention center at 4:30 p.m. Session Leader: Frank Harmon, Principal, Frank Harmon Architect, Raleigh, NC Presenters: Nancy Gottovi, STARworks, Star, NC; Charles Yelton, North Carolina Museum of Natural Sciences, Raleigh; and Lindsey Lambert, NC Pottery Center, Seagrove CONFERENCE.ASTC.ORG 25

26 PRECONFERENCE TOURS If you have not already picked up your registration materials, please stop by the ASTC registration counter at the Raleigh Convention Center prior to boarding the bus for your offsite tour. 8:00 a.m. 7:00 p.m. Discover the Wonders of Discovery Place Your trip to North Carolina will not be complete without a visit to the Queen City and Discovery Place. Board the chartered bus in Raleigh, and don t stop until you reach Charlotte, home of one of the leading hands-on science centers in the country. In an interactive, informal, and imaginative setting, Discovery Place offers visitors the opportunity to gain a greater understanding of science, technology, engineering, and mathematics (STEM). Step into a world where science is brought to life through interactive exhibits and explosive experiments. Connect with the past and visit the future with groundbreaking exhibitions, larger-than-life IMAX Dome films, and hands-on activities that let you explore even more. Preregistration required. Bus will depart from the Salisbury Street entrance of the convention center at 8:00 a.m. and will depart Discovery Place at 4:30 p.m. 8:30 a.m 3:00 p.m. Go for Broke: North Carolina State University Visit the laboratories of scientists and engineers at North Carolina State University and watch as they shake, torch, smash, and otherwise destroy things to learn more about them. Following a 10-minute bus ride, our first stop is the Forensic Anthropology Lab, named one of the nation s Most Awesome college labs in 2010 by Popular Science magazine. These scientists use common household appliances to do some (hopefully) uncommon things. The next stop on the tour is across campus at the Constructed Facilities Laboratory, where engineers put structural materials to the test using shake tables and other large equipment to evaluate their response to real-world disasters, like seismic activity. After that, we ll take a short walk to the Composites Core Facility to see how scientists are making lightweight materials much stronger than steel. We ll get to see how they know! We ll take a break for lunch at the Lonnie Poole Golf Course, a certified Audubon International Signature Golf Sanctuary. Next, we ll tour the awardwinning James B. Hunt, Jr. Library to see what a contemporary library can be and experience how we re learning from serious games. Our last stop on the tour is a visit with Pyroman, named one of the nation s Most Awesome college labs in 2013 by Popular Science magazine. (Yes, we are awesome!) You ll feel the heat as flames are used to test how well firefighters and other first responders are protected. We ll return to the ASTC conference after a 15-minute bus ride, armed with great tales of destruction. Preregistration required. Bus will depart from the Salisbury Street entrance of the convention center at 8:30 a.m. and will depart North Carolina State University at 2:30 p.m. 8:30 a.m.-5:00 p.m. Estuary Escape Take a trip to historic Washington, NC, to visit the North Carolina Estuarium, a unique facility interpreting the sounds, coastal rivers, and other vital ecosystems contained within North Carolina s famous Outer Banks. Your visit will include a guided tour through the Estuarium the first facility in the world to be called such a thing, featuring an array of innovative exhibits about estuarine life and a splash of ingenious artworks that connect your imagination to the surrounding environment. You will then get to enjoy that environment firsthand with a pair of early autumn boat trips on the scenic Tar-Pamlico River. Embark on our River Rover to explore some of this area s fascinating maritime history, and engage in citizen science by testing water quality aboard the graceful 26 ASTC 2014 CONFERENCE PROGRAM

27 FRIDAY, OCTOBER 17 NETWORKING EVENTS schooner Jeanie B., a chartered research vessel. You will return to the ASTC conference inspired by your time amid the tranquil environs and ecological richness of North Carolina s soundlands. Includes lunch at one of the excellent waterfront restaurants close by. Preregistration is required. Bus will depart from the Salisbury Street entrance of the convention center at 8:30 a.m. and will depart the Estuarium at 3:00 p.m. 10:00 a.m 5:00 p.m. Spend the Day at the Museum of Life + Science Spend the day touring the Museum of Life + Science an 84-acre, indoor-outdoor science center with 300+ hands-on exhibits and more than 60 species of live animals. Dinosaurs, bears, butterflies, and more! You will have a chance to experience all the Museum s daily programs, plus sign up for behind-the-scenes tours. Preregistration required. Bus will depart from the Salisbury Street entrance of the convention center at 10:00 a.m. and will depart for the convention center at 4:30 p.m. 3:00 4:00 p.m. Membership Professionals CoP Meet-Up Raleigh Marriott City Center, University B Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! Development Professionals CoP Meet-Up Raleigh Marriott City Center, University C Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! 4:00 5:00 p.m. Taking STEAM to TASC (Technology, Art, Science, and Culture) CoP Meet-Up Raleigh Marriott City Center, University B Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! Managing Exhibitions CoP Meet-Up Raleigh Marriott City Center, University C Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! 4:00 7:00 p.m. NISE Network Reception Museum of Life + Science NISE Network partners are invited to gather informally at the Museum of Life + Science for an open house reception. By invitation only. Buses will depart the convention center at 3:00 p.m., 3:30 p.m., and 4:15 p.m. for the Museum of Life + Science. Buses will depart the museum at 5:30 p.m. and 7:00 p.m. for the convention center. 4:30 5:30 p.m. Conference Navigation and Networking Raleigh Convention Center, Room 402 Is this your first time at ASTC s Annual Conference? Has it been a while since you ve attended? Get to know more about what s in store over the next few days. Join us for an energetic overview of key networking and educational opportunities, and get some ideas and suggestions on how to navigate the conference to ensure the most value. Preregistration required. 5:00 6:00 p.m. Marketing Professionals CoP Meet-Up Raleigh Marriott City Center, University C Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! CONFERENCE.ASTC.ORG 27

28 SHARE Statistical discoveries fit for sharing Introduced in 1989 with scientists and engineers in mind, JMP software has rich data visualization tools that make statistical discovery easy and efficient. Its diverse graphical output lets you convey findings with clear, concise and compelling visualizations. A sampling of its capabilities: Data Mining Capabilities: Cross Regression, GLM and ANOVA Validation, Multi-Layer Neural Generalized Regression: Ridge, Networks, Bootstrap Forests, Lasso, Elastic Net* Gradient-Boosted Decision Trees, Mixed Models and Repeated Model Comparison* Measures* Univariate and Bivariate Analysis Nonlinear Modeling Multivariate Analysis SAS, R, MATLAB and Microsoft Excel Connections Time Series Analysis Design of Experiments Consumer and Market Research Methods Categorical Data Analysis Reliability and Survival Analysis Quality and Process Control One - Click Bootstrap* Data Visualization, Mapping and Animated Graphs *JMP Pro Only Try JMP software for yourself at jmp.com/trial Available for Mac and Windows SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. indicates USA registration. Other brand and product names are trademarks of their respective companies SAS Institute Inc. All rights reserved. S117903US.0514

29 FRIDAY, OCTOBER 17 NETWORKING EVENTS (continued) 5:00 7:00 p.m. 6:00 9:00 p.m. 7:00 9:00 p.m. Raleigh Welcomes You Receptions Get to know Raleigh and meet your fellow ASTC attendees before the conference kicks off. Local museum hosts will be on hand to welcome you at several of our favorite watering holes within walking distance of the Convention Center: Poste Tuscan Grille (Raleigh Marriott City Center Hotel) 500 Fayetteville Street Jimmy V s Osteria and Bar (Sheraton Raleigh Hotel) 420 Fayetteville Street Zinda 301 Fayetteville Street, #120 The Big Easy 222 Fayetteville Street The Educators Network (TEN) Dinner Raleigh Marriott City Center, University B Join us for the upbeat TEN dinner in Raleigh, to reconnect with familiar colleagues and initiate new relationships. Preregistration required. Fee: $45 per person. Special guest speaker: Cary Sneider, Associate Research Professor, Portland State University, Oregon Engineering: The Next Frontier A sea change is underway in the world of formal education. Engineering as a part of science is gaining traction, even in states that are not adopting the Next Generation Science Standards (NGSS). The reasons that the movement has encountered little resistance are many, but among them is that solving real problems by applying science and engineering is highly motivational. The purpose of this presentation is to provide some of the backstory of the engineeringin-science movement and suggest a few creative strategies to help science center educators swim with the current. ASTC Leadership Reception By invitation only Co-sponsored by Unified Field and The Umstead Hotel CONFERENCE.ASTC.ORG 29

30 Concurrent Sessions and Events SATURDAY, OCTOBER 18 7:00 a.m. 5:00 p.m. Conference Registration Raleigh Convention Center, Mezzanine Sponsored by Premier Exhibitions, Inc. 7:30-9:30 a.m. Breakfast and Keynote Presentation Raleigh Convention Center, Ballrooms A-C 7:30 8:00 a.m. Breakfast 8:00 8:45 a.m. Welcoming Remarks/Leading Edge Awards Emcee: Frank Stasio, National Public Radio Speakers: Emlyn Koster, Director, North Carolina Museum of Natural Sciences; Thomas W. Ross, President, The University of North Carolina, Chapel Hill; Nancy McFarlane, Mayor, City of Raleigh; Chevy Humphrey, President and CEO, Arizona Science Center, Phoenix, and ASTC Board Chair; and Anthony (Bud) Rock, President and CEO, Association of Science- Technology Centers, Washington, DC Awards sponsored by Hands On! Inc. 8:45 9:30 a.m. Keynote Presentation Dr. Hayat Sindi, Founder and CEO, I2nstitute for Imagination and Ingenuity (i2) 9:30 a.m. 5:00 p.m. Exhibit Hall Open Raleigh Convention Center, Exhibit Halls A/B Open to all registered attendees. Ribbon cutting ceremony at 9:30 a.m. Mid-morning break from 10:00 11:00 a.m. 11:00-11:40 a.m. Sky-Skan Planetarium Demonstration Raleigh Convention Center, Mezzanine, Inflatable Dome Take a visual tour of Sky-Skan capabilities and get an introduction to the latest version of our flagship fulldome software, DigitalSky. Sky-Skan will then give a preview of the latest production venture with National Geographic followed by a full Sky-Skan production of To Space and Back. To Space and Back has captured audiences worldwide, winning several top awards at international fulldome film festivals. The show appeals to both general audiences and school groups. Audiences are amazed to discover how the technologies designed to explore, transport, and sustain us in space have produced down-to earth benefits that improve their lives. 11:00 a.m. 12:15 p.m. EXHIBITS AND ENVIRONMENTS Urgency and Future Action: Sustainable design, where to from here? Raleigh Convention Center, Room 302A It is imperative that we are leaders in taking radical new approaches to address climate change. We will focus on ways that vastly different organizations are approaching sustainable design and fabrication practices. We will challenge our field to build sustainably and think more long term and holistically. Session Leader: Mary Jane Conboy, Director, Science Content and Design, Ontario Science Centre, Toronto, ON, Canada EXHIBITS AND ENVIRONMENTS The Evolution of ASPAC- Member Science Centres: A future look Raleigh Convention Center, Room 302B Science centres in Asia are evolving to adapt to shifting trends and expectations, to ensure continued relevance and sustainability. Many centres are undertaking ambitious plans to redesign their spaces and offerings, echoing broader global shifts such as the rise of maker spaces, while also addressing local societal and national needs. Session Leader: Tengku Nasariah Ibrahim, CEO, Petrosains, The Discovery Centre, Ampang, Kuala Lumpur, Malaysia Presenters: Tit Meng Lim, Science Centre Singapore; and Chee-Kuen Yip, Macao Science Center, Macao SAR, China 30 ASTC 2014 CONFERENCE PROGRAM

31 SATURDAY, OCTOBER 18 INNOVATIONS IN SCIENCE AND TECHNOLOGY From Gimmick to Research: The evolution of stereoscopic visualization Raleigh Convention Center, Room 302C Stereoscopic ( 3D ) visualizations have evolved from a gimmick to a high-tech tool used for visualization of advanced spatial concepts. The panel will present implications, example implementations, and results from Two Eyes, 3D a cross-institutional, NSF-funded research project to study the impacts of stereoscopic visualization on learning. Session Leader: Aaron Price, Manager of Evaluation and Research, Museum of Science and Industry, Chicago, IL Session Moderator: Ryan Wyatt, Director of Morrison Planetarium and Science Visualization, California Academy of Sciences, San Francisco Presenters: Mark SubbaRao, The Adler Planetarium & Astronomy Museum, Chicago, IL; and Justin Harris, Museum of Science, Boston, MA EDUCATION AND PROGRAMMING If It Gets to the Dinner Table, You Win! Raleigh Convention Center, Room 304 Good science demonstrators have lots of tricks up their sleeve. Great science demonstrators have the skills to turn ordinary tricks into unforgettable learning experiences the kind kids talk about at the dinner table and remember for a lifetime. Steve Spangler and Eddie Goldstein share their best audience engagement secrets. Session Leader: Eddie Goldstein, Senior Educator/Coordinator, Denver Museum of Nature & Science, CO Presenter: Steve Spangler, Steve Spangler Science, Englewood, CO APPLICATIONS OF RESEARCH AND EVALUATION Results of the International Science Center Impact Study (ISCIS) Raleigh Convention Center, Room 301A Key findings of a major international study on science center impact will be presented. ISCIS investigated how different types and intensity of experience influenced youth and adult science knowledge, interest, creativity, and engagement. Implications for public debates about the efficacy and value of science centers will also be discussed. Session Leader: John Falk, Professor, Oregon State University, Corvallis Session Moderator: Anneli Pauli, President, Heureka, the Finnish Science Centre, Vaanta Presenters: Guy Labine, Science North, Sudbury, ON, Canada; and Nohora Elizabeth Hoyos, Maloka, Centro Interactivo de Ciencia y Tecnologia, Bogotá, D.C., Colombia COMMUNITY ENGAGEMENT AND OUTREACH Try the Carrot: Change from the bottom up Raleigh Convention Center, Room 306C Institutions that engage diversity will be resilient, relevant, and responsive. We spent the year trying to highlight the diversity-related successes already happening in our institutions rather than implementing new ones. Presenters will share their strategies, impact, and insights. Start something big from the bottom up by celebrating something small. Session Leader: Kristofer Kelly-Frere, Exhibit Developer, TELUS Spark, Calgary, AB, Canada Session Moderator: Tracey Cones, Program Analyst, National Museum of Natural History, Washington, DC Presenters: Timothy Hecox, Oregon Museum of Science and Industry, Portland; and Tamara Poles, North Carolina Museum of Natural Sciences, Raleigh STAFF AND WORKFORCE DEVELOPMENT Visionary Service: Front line ambassadors Raleigh Convention Center, Room 301B For most visitors, front line personnel are the museum. The motivation, the training, and the engagement of these key staff members are essential to realizing mission, vision, and initiative success. Join us for a workshop centered on enlisting visitor services staff to move your museum forward. Session Leader: Tamara Grybko, Visitor Services Director, Explora, Albuquerque, NM Presenters: Toph Bryant, Kentucky Science Center, Louisville; Jennifer Jenkins, WonderLab Museum of Science, Health and Technology, Bloomington, IN; Adam Phelps, Morehead Planetarium and Science Center, Cary, NC; and Rachel Veracka, New Mexico Museum of Natural History and Science, Albuquerque CONFERENCE.ASTC.ORG 31

32 LEADERSHIP Knowing Your Community: To be more interesting, be more interested Raleigh Convention Center, Room 306A Staff from several science centers will share experiences using community conversations to listen to, learn from, and engage their communities in new ways. Their experiences show how combining people s aspirations and concerns with the usual audience data helps us be more relevant. Participants will learn from and practice the process. Session Leader: Kristin Leigh, Deputy Director, Explora, Albuquerque, NM Presenters: Bill Booth, Booth Learning, Maumee, OH; Holly Truitt, spectrum Discovery Area, Missoula, MT; Molly Loomis, ECHO Lake Aquarium and Science Center, Burlington, VT; Charles Trautmann, Sciencenter, Ithaca, NY; and Chip Lindsey, ScienceWorks Hands-On Museum, Ashland, OR COMMUNITY ENGAGEMENT AND OUTREACH Creating Successful Partnerships Between Informal and Formal Science Education Raleigh Convention Center, Room 306B Connecting informal and formal science education has been a hot topic in both communities. Learn about the comprehensive planning and evaluation that is involved in creating a successful and highly engaging program that helps build a strong interest in STEM. Session Leader: Lisa Dwinal, Professional Development and Campus Based Partnerships Manager, Perot Museum of Nature and Science, Dallas, TX Session Moderator: Lucy Hale, Director of School Programs, Perot Museum of Nature and Science, Dallas, TX Presenters: Allison Burney, Highland Park ISD,TX; Jennifer Bransom, Bransom Working Group, Irving, TX; Mike Shanahan, Bishop Museum, Honolulu, HI; and Sydney Pullen, EdVenture Children s Museum, Columbia, SC EDUCATION AND PROGRAMMING Teen Gamemakers: Engaging youth with science game design Raleigh Convention Center, Room 305B How do you integrate youth into science game design in ways that support youth development, institutional objectives, and the larger public? Shedd Aquarium, The Field Museum, and the California Academy of Sciences will share the experiences of their adult facilitators and youth designers in science game creation. Session Leader/Moderator: Rik Panganiban, Digital Learning Programs Manager, California Academy of Sciences, San Francisco Presenters: Eve Gaus, The Field Museum of Natural History, Chicago, IL; and Heather Schneider, Shedd Aquarium, Chicago, IL DEVELOPMENT AND MEMBER RELATIONS Maximize Your Fundraising Potential with Philanthropic Psychology Raleigh Convention Center, Room 305A What motivates someone to donate to your science institution? How does a donor decide what level of support to provide? While best practices in fundraising have focused on these questions for decades, philanthropic psychology affirms some best practices with research and provides new insights to help raise contributed support more effectively. Session Leader: William Harris, Senior Vice President, Development and Marketing, California Science Center, Los Angeles Presenters: Paul Johnson, Alexander- Haas, New York, NY PRODUCT DEMO Imagination Playground Launches a 3D Builder App Raleigh Convention Center, Room 303 Presented by Imagination Playground Imagination Playground will discuss their launch of a new 3D Builder App and analyze the linkage between important physical play for children and emerging digital play. 12:15 1:30 p.m. Networking Lunch in the Exhibit Hall Raleigh Convention Center, Exhibit Halls A/B Complimentary lunch will be offered in the Exhibit Hall. 32 ASTC 2014 CONFERENCE PROGRAM

33 SATURDAY, OCTOBER 18 12:30 1:30 p.m. Creating a Great Conference Session Proposal Brown Bag Lunch Raleigh Convention Center, Room 305A Want some practical advice on how to make your session proposal stand out from the crowd? Want to share your innovative practices, programs, and partnerships? Grab your lunch and learn about the updated guidelines and key factors that will strengthen your session proposal for ASTC s 2015 Annual Conference in Montreal. 1:45-2:05 p.m. PRODUCT DEMO Einstein Alive! Raleigh Convention Center, Exhibit Halls A/B, Demo Stage Presented by Marc Spiegel s Einstein Alive! Catch a portion of the full Einstein Alive! Program including an explanation of the word relative, what physics is, and a portion of an audience participatory song about the strangeness of motion, followed by a Q&A session. 1:45-2:25 p.m. Evans & Sutherland Planetarium Demonstration Raleigh Convention Center, Mezzanine, Inflatable Dome Evans & Sutherland will present an overview of their Digistar 5 digital planetarium/digital fulldome cinema system and a collection of trailers and excerpts from the shows in their vast catalog of titles, including a number of films converted from 1570 film to digital fulldome. Stop by our booth (#401/403) for live demonstrations and more information about Digistar 5 and our show library. 1:45 3:00 p.m. EXHIBITS AND ENVIRONMENTS Design/Build or Design/Bid/ Build that is the question! Raleigh Convention Center, Room 302A What are the trade-offs between these two and when might you use each process? Join our moderators to ask your probing questions of designers, clients, and a project manager experienced using both. Leave more informed about which might fit your organization or particular project. Session Leader: Bill Booth, Principal, Booth Learning, Maumee, OH Session Moderators: Bill Booth, Principal, Booth Learning, Maumee, OH; and Penny Jennings, Project Lead, Exploratorium Global Studios, San Francisco, CA Presenters: Greg Belew, Hands On! Inc., St. Petersburg, FL; Tony Zodrow, GulfQuest, National Maritime Museum of the Gulf of Mexico, Mobile, AL; John Neilson, The Henry Ford, Dearborn, MI; Barbara Punt, Punt Consulting Group, Redondo Beach, CA; and Steve Wiersema, West Office Exhibition Design, Inc., Oakland, CA COMMUNITY ENGAGEMENT AND OUTREACH Engaging Underrepresented Populations in Your STEM Programming: A place-based approach Raleigh Convention Center, Room 302B In this interactive workshop, attendees will learn about the advantages of place-based education as a method of engaging underrepresented audiences. Each participant will receive a planning toolkit and complete a personalized action plan that incorporates local demographic data, action research, and citizen science. Session Leader: Christine Keefe, Founder, We Grok It LLC, New York, NY Presenter: Kerri Culhane, Two Bridges Neighborhood Council, New York, NY EDUCATION AND PROGRAMMING Twist and Shout: Using physical movement in STEM education Raleigh Convention Center, Room 302C Physical movement can be a huge asset in any learning environment. Come learn what the latest research says about physical movement as a component to teaching STEM. We will share, showcase, and compile creative new ways to incorporate physicality into the learning process. Session Leader: Jen Lokey, Curriculum and Education Manager, Durango Discovery Museum, CO Presenters: Amanda Fisher, Oregon Museum of Science and Industry, Portland; Woody Sobey, Science Center of Idaho, Boise; and Isabel Leeder, Patricia and Phillip Frost Museum of Science, Miami, FL CONFERENCE.ASTC.ORG 33

34 EDUCATION AND PROGRAMMING Intersections: Building Informal Science Education and Literacy Partnerships Raleigh Convention Center, Room 304 Join teams from five science centers to experience activities that combine science learning with literacy practices. Collaborating with National Writing Project partners, science centers are creating activities that connect making and writing, inspire youth video production, re-invent field trips, combine indigenous and scientific knowledge systems, and invite playbased science storytelling. Session Leader: Alana Kulesa, Director of Strategic Education Initiatives, Carnegie Science Center, Pittsburgh, PA Presenters: Elyse Eidman-Aadahl, National Writing Project, Berkeley, CA; Margaret Glass, Association of Science- Technology Centers, Washington, DC; Jeannie Colton, Arizona Science Center, Phoenix; Jessica Early, Central Arizona Writing Project, Tempe; Mark St. John, Inverness Research, Billings, MT; Aaron Fortner, Montana Writing Project, Missoula; Jessie Herbert, spectrum Discovery Area, Missoula, MT; Michael Katz, Discovery Place, Inc., Charlotte, NC; Steve Fulton, UNC Charlotte Writing Project; Joe Burke, Western Pennsylvania Writing Project, Pittsburgh; Kris Mooney, Reuben H. Fleet Science Center, San Diego, CA; Kim Douillard, San Diego Writing Project, CA; and Becky Carroll, Inverness Research, Billings, MT STAFF AND WORKFORCE DEVELOPMENT Evaluation Capacity Building: Current initiatives and future directions Raleigh Convention Center, Room 305A As the science center field evolves, evaluation capacity is becoming increasingly important. But how prepared are science centers to integrate evaluation and evaluative thinking into their projects, practices, and cultures? Presenters and participants will explore this question by discussing findings from several major initiatives to understand and build evaluation capacity. Session Leader: Chris Cardiel, Junior Research and Evaluation Associate, Oregon Museum of Science and Industry, Portland Session Moderator: Scott Pattison, Research and Evaluation Strategist, Oregon Museum of Science and Industry, Portland Presenters: Kirsten Ellenbogen, Great Lakes Science Center, Cleveland, OH; Amy Grack Nelson, Science Museum of Minnesota, St. Paul; and Christine Reich, Museum of Science, Boston, MA ADMINISTRATION Savings Strategies That Help You Grow Raleigh Convention Center, Room 301A Small to medium-sized science centers have developed ways to save operational dollars. Analyzing staff recruitment or establishing set hours could mean big cost savings. Four organizational leaders will talk about the ideas that worked and those that didn t do quite as well. Attendees will be contributing their creative solutions. Session Leader: Ann Fumarolo, President and CEO, Sci-Port: Louisiana s Science Center, Shreveport Presenters: Joseph Hastings, Explora, Albuquerque, NM; Martin Fisher, Science Central, Fort Wayne, IN; and John Graydon Smith, Reading Public Museum, PA EXHIBITS AND ENVIRONMENTS Analyzing Science Communication in Natural History Museum Exhibitions Raleigh Convention Center, Room 306C The purpose of this study is to develop an analyzing tool in order to explore the level of science communication embedded in exhibition panels of natural history museums, and utilize the analysis results as guidelines for the planning of the exhibits. Session Leader: Young Shin Park, Assistant Professor, Science Culture Education Center at Chosun University, Gwangju, South Korea Presenters: Angie Chen, National Science and Technology Museum, Kaohsiung City, Taiwan; Laia Robichaux, Oregon State University, Corvallis; and Jenny de la Hoz, Oregon State University, Corvallis COMMUNITY ENGAGEMENT AND OUTREACH NASA in the Community: Diverse solutions to engaging families/educators Raleigh Convention Center, Room 306A Enhance your programming with innovative ideas focusing on families, educators, and local communities from awardees under NASA s Competitive Program for Science Museums, Planetariums, and Visitor Centers. Learn the successes, challenges, adaptations, and benefits from diverse institutions who designed and implemented these NASA-themed projects for a variety of underserved audiences. 34 ASTC 2014 CONFERENCE PROGRAM

35 SATURDAY, OCTOBER 18 Session Leader: Leslie Lowes, Program Coordinator, Jet Propulsion Laboratory, Pasadena, CA Session Moderators: Anita Sohus, NASA Museum Alliance Manager, Jet Propulsion Laboratory, Pasadena, CA; and Mike Shanahan, Director of Visitor Experience and Planetarium, Bishop Museum, Honolulu, HI Session Leader: Richard L. Spees, Office Managing Partner/Chair, Government Affairs & Public Policy Practice Group, Akerman LLP, Washington, DC Presenters: Matt Fleury, Connecticut Science Center, Hartford; and Alexander Zwissler, Chabot Space & Science Center, Oakland, CA Session Leader: Jessica Lausch, Director of Visitor Experience, Carnegie Science Center, Pittsburgh, PA Presenters: Jen Cassidy, COSI, Columbus, OH; Annette Sawyer, Museum of Science, Boston, MA; and Cathy Stadder Wise, Science North, Sudbury, ON, Canada Presenters: Deb Dunkhase, Iowa Children s Museum, Coralville; Julie Finley, U.S. Space & Rocket Center, Huntsville, AL; Stephen Fentress, Rochester Museum & Science Center, NY; Kimberly Kandros, North Carolina Museum of Natural Sciences, Raleigh; Brian Levine, American Museum of Natural History, New York, NY; Alie LeBeau, Aquarium of the Pacific, Long Beach, CA; Anthony Pelaez, MOSI, Tampa, FL; and Becky Wolfe, The Children s Museum of Indianapolis, IN COMMUNITY ENGAGEMENT AND OUTREACH Join the Movement for $100 Million in New Science Center Funding Raleigh Convention Center, Room 306B Through their advocacy efforts, ASTC and its members helped save $40 million in federal funding for science centers and museums last year. Now it s time to work together to increase funding opportunities to support our institutions. Our target? $100 million in 3-5 years. Join this session and be a part of the movement to increase informal science education grants, open up new opportunities to compete to provide publicly-funded services, and win recognition in Washington, DC, your state house, and your city hall for the vital role you play in your communities. Whether your institution s annual budget is $500,000 or $50 million, you have a role to play and stand to benefit join us to learn how! ADMINISTRATION Developing and Implementing an Organizational Dashboard (KPIs) Raleigh Convention Center, Room 306B Professionals are often caught in the operational grind of running their facility and rarely have time to reflect on institutional effectiveness. Although difficult to monitor performance indicators, it s becoming critical to do so given the evolving landscape of our community. This session will provide insight on implementing organizational dashboards. Session Leader: Michael Aguilar, Director of Visitor Services, The Leonardo, Salt Lake City, UT CANCELED Presenters: Elaina Jackson, Mississippi Children s Museum, Jackson; and Kelli Buchan, The Franklin Institute, Philadelphia, PA EDUCATION AND PROGRAMMING Developing and Running Successful Revenue- Generating Programs: Part 2 Raleigh Convention Center, Room 305B We learned so much in 2013 that we want to continue the conversation. Learn about successful programs and share your successes and great ideas with the group. We will discuss how to develop, market, staff, and sustain programs that can be replicated in other museums. LEADERSHIP The Desert Island Kit: How we reinvent ourselves Raleigh Convention Center, Room 301B If we stripped away all the extras and began again, what essential concepts would we hold on to? Come listen to pioneers who have had to completely reinvent their institutions. Join our open audience exchange as we seek to understand the basic foundations of our work in the public science arena. Session Leader/Moderator: Hooley McLaughlin, Vice President Science Experience, Ontario Science Centre, Toronto, ON, Canada Presenters: Neville Petrie, Science Alive! The New Zealand Science Centre, Christchurch; Gillian Thomas, Patricia and Phillip Frost Museum of Science, Miami, FL; Dennis Bartels, Exploratorium, San Francisco, CA; and Emlyn Koster, President and CEO, North Carolina Museum of Natural Sciences, Raleigh CONFERENCE.ASTC.ORG 35

36 PRODUCT DEMO Taking 3D Printing to the Next Level Raleigh Convention Center, Room 303 Presented by Stratasys Billed by Stratasys as a gamechanger for product design, engineering, and manufacturing processes, the new Objet500 Connex3 color multi-material 3D printer features a unique triplejetting technology that combines three base materials to produce parts with virtually unlimited combinations of rigid, flexible and transparent color materials as well as digital materials. PRODUCT DEMO Revenue-Increasing Strategies for Museums Raleigh Convention Center, Room 402 Presented by Explorer Systems See actual case studies of how Explorer customers increased revenue by minimizing costs, integrating systems, and managing resources more effectively. 3:15 4:15 p.m. Exhibit Hall Ice Cream Break Raleigh Convention Center, Exhibit Halls A/B PRODUCT DEMO 4:30 4:50 p.m. Einstein Alive! Raleigh Convention Center, Exhibit Halls A/B, Demo Stage Presented by Marc Spiegel s Einstein Alive! Catch a portion of the full Einstein Alive! Program including an explanation of the word relative, what physics is, and a portion of an audience participatory song about the strangeness of motion, followed by a Q&A session. 4:30 5:45 p.m. STAFF AND WORKFORCE DEVELOPMENT 20+ Trending Tech Tools That Make Work Easier, You Smarter Raleigh Convention Center, Room 302A A fast-paced review of 20+ low-cost tools that are useful, user-friendly, and ready for you to put to use. Who isn t short on time, funds, and the patience needed to decide which apps and tech tools are worth investing in? Come see what we ve found and share yours as well! Session Leader: Kate Tinworth, Principal, ExposeYourMuseum LLC, Durham, NC Presenter: Troy Livingston, Museum of Life + Science, Durham, NC ADMINISTRATION Experiments in Storytelling: Capturing impact and leadership lessons Raleigh Convention Center, Room 302B Using professionally produced videos, presenters will reflect on leadership lessons gained through their own stories of team building and community impact. We will focus on the power of story to shift perspective, shape a common vision, and build community connections. Session Leader: Marsha Semmel, Senior Advisor, Noyce Leadership Institute, Arlington, VA Presenters: Ann Fumarolo, Sci-Port: Louisiana s Science Center, Shreveport; Gretchen Walker, Lawrence Hall of Science, Berkeley, CA; and Karen Wise, Natural History Museum of Los Angeles County, CA LEADERSHIP What Happens After the Grant? Strategies for scaleup and sustainability Raleigh Convention Center, Room 302C Many informal science institutions with successful local initiatives are eager to explore opportunities to grow, scale, and sustain their efforts. The Franklin Institute, Maker Education Initiative, SciGirls, and Pacific Science Center team up to share cross-cutting questions, challenges, and successful strategies for national scale-up and sustainability beyond grant funds. Session Leader: Julia Skolnik, Manager and Curriculum Specialist, The Franklin Institute, Philadelphia, PA Presenters: Lisa Regalla, Maker Education Initiative, St. Paul, MN; Rita Karl, Twin Cities Public Television, St. Paul, MN; and Meena Selvakumar, Pacific Science Center, Seattle, WA 36 ASTC 2014 CONFERENCE PROGRAM

37 SATURDAY, OCTOBER 18 COMMUNITY ENGAGEMENT AND OUTREACH Professional Development Programs: What is the right fit for you? Raleigh Convention Center, Room 305A Explore successful models of inquirybased professional development that assist teachers with the Next Generation Science Standards (NGSS). Offered by the Museum of Science and Industry in Chicago, the Connecticut Science Center, and the Museum Institute for Teaching Science, models include one-day, oneweek, hybrid, and year-long programs combining curriculum unit development and professional development. Session Leader: Sandra Ryack-Bell, Executive Director, Museum Institute for Teaching Science, Quincy, MA Presenters: Hank Gruner, Connecticut Science Center, Hartford; and Nicole Kowrach, Museum of Science and Industry, Chicago, IL EDUCATION AND PROGRAMMING Small Science Centers, Itty Bitty Scientists Raleigh Convention Center, Room 301A Play and share with six small museums from Canada to Alabama. Hear perspectives on: committing from already-limited resources to reach preschoolers; essential activity components for young learners; a museum preschool as a revenue source; and the benefits of collaboration. Presenters demonstrate hands-on activities and education techniques, and offer practical recommendations. Session Leader: Jennifer Jovanovic, Director, Science Beyond the Boundaries, Saint Louis Science Center, MO Session Moderator: Michelle Kortenaar, Director of Education, Sciencenter, Ithaca, NY Presenters: Tracy Calogheros, The Exploration Place, Prince George, BC, Canada; Kaitlin Clear, Virginia Discovery Museum, Charlottesville; Don Comeaux, Gulf Coast Exploreum Science Center, Mobile, AL; Hannah Hendry, Durango Discovery Museum, CO; and Alan Brown, Sci-Port: Louisiana s Science Center, Shreveport EXHIBITS AND ENVIRONMENTS CLUEing in on the Digital Interactive Mystery Raleigh Convention Center, Room 306C Many visitors expect higher levels of customization and interaction that digital interactives provide. But, will merging digital and hands-on create a harmonious marriage or murder? Hear our panel discuss lessons learned from positive and negative experiences, then play a game partnering canonical exhibit concepts to different technologies and see what survives. Session Leader: Keith Ostfeld, Director of Educational Technology and Exhibit Development, Children s Museum of Houston, TX Presenters: Patricia Ward, Museum of Science and Industry, Chicago, IL; Judy Perry, MIT STEP Lab, Boston, MA; Nancy Proctor, Smithsonian Institution, Washington, DC; Keith Braafladt, Science Museum of Minnesota, St. Paul; Karen Elinich, The Franklin Institute, Philadelphia, PA; Sherry Hsi, Lawrence Hall of Science, Berkeley, CA; Leilah Lyons, New York Hall of Science, Queens; Preeti Gupta, American Museum of Natural History, New York, NY; Kate Haley Goldman, National Museum of Natural History, Washington, DC; and William Meyer, Exploratorium, San Francisco, CA APPLICATIONS OF RESEARCH AND EVALUATION Evaluation in Practice: Stories from the front-line Raleigh Convention Center, Room 301B How can institutions with few staff, limited resources, or limited time evaluate their work? Three nonevaluators from different institutions will share how they have integrated elements of evaluation into their practice, before breaking to discuss ways you can embed systematic evaluation processes into your organizations and your work. Session Leader/Moderator: Sarah Cohn, Manager, Evaluation and Research, Science Museum of Minnesota, St. Paul Presenter: Whitney Owens, Great Lakes Science Center, Cleveland, OH; Rachel Carpenter, Children s Discovery Museum, Normal, IL; and Jen Lokey, Durango Discovery Museum, CO ADMINISTRATION The Elephant in the Room: Aligning staff with institutional changes Raleigh Convention Center, Room 306A What happens to staff when an institution transforms itself in response to changing needs in its community? Join CEOs and their board members in a frank discussion about working together to implement deep institutional changes without creating elephants in the room, through transparency about what s happening and why. Session Leader/Moderator: Barbara Punt, President, Punt Consulting Group, Redondo Beach, CA Presenters: Chevy Humphrey, Arizona Science Center, Phoenix; Jennifer Martin, TELUS Spark, Calgary, AB, Canada; Joanna Haas, Kentucky Science Center, CONFERENCE.ASTC.ORG 37

38 Louisville; Kay Corbin, Corbin Financial, Inc., Phoenix, AZ; Tim Condon, Brown- Forman Corporation, Louisville, KY; Leonard Duda, Sandia National Labs, Albuquerque, NM; and Joe Hastings, Explora, Albuquerque, NM Sponsored by Event Network EDUCATION AND PROGRAMMING Museums 3.0: Implementing programs/exhibits which are a community resource Raleigh Convention Center, Room 306B How might you transform your institution from something nice to have in the community, to being a vital resource for your constituents? Some museums are in the process of making this transformation. Learn how they are implementing these projects, what the response has been, and the challenges faced. Session Leader/Moderator: Lath Carlson, Vice President, Exhibits and Content Development, The Tech Museum of Innovation, San Jose, CA Presenters: Eric Siegel, New York Hall of Science, Queens; Devon Hamilton, TELUS Spark, Calgary, AB, Canada; and Andrea Deets, Explora, Albuquerque, NM COMMUNITY ENGAGEMENT AND OUTREACH Building Community Partnerships: Hospitals and museums realize shared healing connections Raleigh Convention Center, Room 305B As community centers, we seek to connect with local organizations and improve life and education for a wide range of audiences. From inspiration to execution, three museums will walk you through their experiences creating partnerships with local hospitals. Presenters will highlight projects in video conferencing, volunteer management, and exhibit development. exhibitfiles is an online community of exhibit practitioners building a shared collection of exhibition records and reviews. It s a place to connect with colleagues, find out about exhibits, and share your own experiences. Join the community Share your exhibition experiences Share your work through case studies and reviews traveling exhibitions Advertise your exhibitions Find exhibitions for your museum Ask about our management services For more information, contact Wendy Hancock at exhibits@astc.org or x ASTC 2014 CONFERENCE PROGRAM

39 SATURDAY, OCTOBER 18 Session Leader: Andrea Reynolds, Outreach Workshops Manager, Ann Arbor Hands-On Museum, MI Session Moderator: Ann Hernandez, Director of Programs, Ann Arbor Hands- On Museum, MI Presenters: Kurt Huffman, COSI, Columbus, OH; Kristofer Kelly-Frere, TELUS Spark, Calgary, AB, Canada; and Julie Piazza, C.S. Mott Children s Hospital, Ann Arbor, MI EDUCATION AND PROGRAMMING Youth-proof Your Program! Get vetted by a teen critique panel Raleigh Convention Center, Room 304 So you think you know how to design innovative youth programs incorporating digital media? Then step up and prove it! Present your existing program (or one in develop ment) to a panel of youth from museum education programs around the country and the ASTC audience for feedback. Sign up at tinyurl.com/ ASTC14YouthCritique. Session Leader: Barry Joseph, Associate Director for Digital Learning, American Museum of Natural History, New York, NY Session Moderator: Rik Panganiban, Digital Learning Programs Manager, California Academy of Sciences, San Francisco; and Matthew Faerber, Coordinator of the Visual World Investigate Lab, North Carolina Museum of Natural Sciences, Raleigh 7:30 11:30 p.m. Party Through Space and Time North Carolina Museum of Natural Sciences Be part of a remarkable journey through space and time at the North Carolina Museum of Natural Sciences both the local journey of a museum from tradition to innovation, and our global journey, together, from the past to the present and future. Experience the beauty and biodiversity from North Carolina s Coastal Plain to the Appalachian Mountains, while savoring the best of the region s food and beverages from our nationally recognized local food scene. Check out the science of size, sauropod style, as you visit our newest traveling exhibition, The World s Largest Dinosaurs. Experience the three-story, one-of-a-kind SECU Daily Planet Theater, offering a multi-sensory experi ence of nature and science in the state-of- the-art Nature Research Center. Round out your evening with live music and even livelier dancing! Preregistration required. Buses will begin departing from the Cabarrus Street entrance of the convention center at 7:15 p.m. and will continue to loop until 8:30 p.m., with the first bus departing the event beginning at 9:30 p.m., returning to all conference hotels. 4:30-6:30 p.m. ASTC International Committee Meeting North Carolina Museum of Natural Sciences, Nature Exploration Center Boardroom For committee members and invited guests CONFERENCE.ASTC.ORG 39

40 SUNDAY, OCTOBER 19 7:00 a.m. 5:00 p.m. Conference Registration Raleigh Convention Center, Mezzanine Sponsored by Premier Exhibitions, Inc. 8:00 8:40 a.m. Evans & Sutherland Planetarium Demonstration Raleigh Convention Center, Mezzanine, Inflatable Dome Evans & Sutherland will present an overview of their Digistar 5 digital planetarium/digital fulldome cinema system and a collection of trailers and excerpts from the shows in their vast catalog of titles, including a number of films converted from 1570 film to digital fulldome. Stop by our booth (#401/403) for live demonstrations and more information about Digistar 5 and our show library. 8:00 9:15 a.m. EXHIBITS AND ENVIRONMENTS Exhibiting Ability and Disability Raleigh Convention Center, Room 302A A series of recent exhibitions explores notions of ability, disability, and normalcy. This session brings together an international panel to discuss different approaches to this complex, emerging, and timely subject. These exhibitions break new ground by questioning the social, scientific, and technological context of ability and disability. Session Leader: Eric Siegel, Director and Chief Content Officer, New York Hall of Science, Queens Presenters: Mikko Myllykoski, Heureka, the Finnish Science Centre, Vantaa; Orna Cohen, Dialog Social Enterprise, Hamburg, Germany; and Pamela Winfrey, Exploratorium, San Francisco, CA EDUCATION AND PROGRAMMING A Scientist Walks into a Bar: Humor in STEM Education Raleigh Convention Center, Room 302B Humor in learning environments can range from helpful to downright disruptive. Through high energy demonstrations, hands-on activities, and discussion, we will explore strategies to leverage laughter for learning based on the latest brain research, coupled with vibrant personal experiences. Discover how humor can help students become better acquainted with science. Session Leader: Jen Lokey, Curriculum and Education Manager, Durango Discovery Museum, CO Presenters: Paul Taylor, The Franklin Institute, Philadelphia, PA; Jonah Cohen, The Children s Museum, West Hartford, CT; Elizabeth Martineau, Bradbury Science Museum, Los Alamos, NM; and Gordon McDonough, Bradbury Science Museum, Los Alamos, NM INNOVATIONS IN SCIENCE AND TECHNOLOGY Citizen Science: Building connections to get started and keep going Raleigh Convention Center, Room 305A Join peers to explore how you can use or improve citizen science at your science center. Adopting an existing project? Developing your own? Integrating citizen science into exhibits and programming? Small group discussions will close with a large group conversation about an ASTC Community of Practice for citizen science. Session Leader/Moderator: Jennifer Shirk, Manager, CitizenScience.org, Cornell Lab of Ornithology, Ithaca, NY Presenters: Michaela Labriole, New York Hall of Science, Queens; Eric Havel, Chabot Space & Science Center, Oakland, CA; and Julie Urban, North Carolina Museum of Natural Sciences, Raleigh INNOVATIONS IN SCIENCE AND TECHNOLOGY I m a What? Metaphor-based Interactions as Pathways to Learning Raleigh Convention Center, Room 301A Do whole body metaphors interactions where a learner uses their body to represent some phenomenon or system aid understanding of physics concepts and increase overall engagement with science content? In this dynamic session, panelists from a science center-university research partnership discuss using metaphors as an interactive design construct. Session Leader/Moderator: Eileen Smith, Director, E2i Creative Studio, University of Central Florida, Orlando Presenters: Robb Lindgren, University of Illinois at Urbana-Champaign; Michael Carney, University of Central Florida, Orlando; Brandan Lanman, Orlando Science Center, FL; Heather Norton, Orlando Science Center, FL; and Michael Tscholl, University of Illinois at Urbana-Champaign 40 ASTC 2014 CONFERENCE PROGRAM

41 SUNDAY, OCTOBER 19 LEADERSHIP Leading Collaborative Networks That Give New Meaning to Open Source Raleigh Convention Center, Room 306C Collaborative models have the potential to unlock new funding opportunities, enable the creation of new resources, and increase the impact science centers have in their respective communities. This presentation will review two national collaborative models, focusing on both the successes and tough lessons learned along the way. Session Leader: Carol Valenta, Principal, Valenta Consulting, Chesterfield, MO Presenters: David Chesebrough, COSI, Columbus, OH; Jennifer Jovanovic, Science Beyond the Boundaries, St. Louis, MO; Chris Dornfeld, Center for Science, St. Louis, MO; and Shannon Hebert, National Geographic Cinema Ventures, Washington, DC DEVELOPMENT AND MEMBER RELATIONS Building a Culture of Philanthropy: The Key to Engaging Donors Raleigh Convention Center, Room 301B We will explore the importance of a culture of philanthropy, and how to create one at the board level, involving the CEO and the program staff. We will look at how a culture of philanthropy affects our ability to engage donors, and at examples of challenges and opportunities to creating one. Session Leader: Greg Simoncini, Principal, Simoncini Strategies, Chicago, IL Presenter: Kristin Priscella, Arizona Science Center, Phoenix EDUCATION AND PROGRAMMING Great Ideas for Special Events Raleigh Convention Center, Room 306A Museums use special events to foster community partnerships, drive attendance, and offer unique programming. In five minutes or less, speakers from around the country will share one strategy that makes their event a roaring success. Join us for rapid fire presentations to help you make the most of special event days at your museum! Session Leader: Michelle Kortenaar, Director, Education, Sciencenter, Ithaca, NY Presenters: Calvin Uzelmeier, Rochester Museum & Science Center, NY; Becky Wolfe, The Children s Museum of Indianapolis, IN; Russell Taragan, American Museum of Natural History, New York, NY; Lou Papai, Sci-Port: Louisiana s Science Center, Shreveport; Jessica Lausch, Carnegie Science Center, Pittsburgh, PA; Joe Schwanebeck, Science Center of Iowa & Blank IMAX Dome Theater, Des Moines; Christina Akers, Science Museum of Minnesota, St. Paul; Claudia Tibbs, Monterey Bay Aquarium, CA; Stephanie Chang, Maker Education Initiative, San Francisco, CA; and Michael Maley, The Franklin Institute, Philadelphia, PA PRODUCT DEMO The Discovery of King Tut Raleigh Convention Center, Room 303 Presented by Premier Exhibitions World-renowned Egyptologist Dr. Zahi Hawass will talk about the adventure of the Discovery of King Tut related to the exhibition of the same name. This touring exhibition shows replicas of the Tutankhamun artifacts that are exhibited at the Egyptian Museum in Cairo, Egypt. All objects within the exhibition were carved by Egyptian sculptors and artists. The delicacy and value of the original artifacts makes travel outside of Egypt nearly impossible. The Discovery of King Tut exhibition isn t just about the expert presentation of these age old relics, but also an educational experience for children and adults of all ages on the treasures of Tutankhamun and their unearthing by Howard Carter. Dr. Hawass is the former Minister of State for Antiquities and Director of Excavations at Giza, Saqqara, and the Valley of the Kings. He received his PhD in 1987 from the University of Pennsylvania, where he studied as a Fulbright Fellow, and has written numerous scholarly articles and books, and is highly respected as an Egyptologist. CONFERENCE.ASTC.ORG 41

42 COMMUNITY ENGAGEMENT AND OUTREACH Designing for Equity and Cultural Relevance: Stories from Learning Labs Raleigh Convention Center, Room 306B This session hosts a lively discussion about equity, diversity, and cultural relevance when creating learning environments for youth. How are informal learning spaces being structured, designed, and/or facilitated to be inclusive to invite broader participation? Panelists from the IMLS-MacArthur Learning Labs Network share different perspectives, strategies, and practices. Session Leader/Moderator: Sherry Hsi, Research Director, Lawrence Hall of Science, Berkeley, CA Presenters: Margaret Glass, Association of Science-Technology Centers, Washington, DC; Tene Gray, Digital Youth Network, Chicago, IL; David Wells, New York Hall of Science, Queens; Gretchen Walker, Lawrence Hall of Science, Berkeley, CA; Chuck English, Science Museum of Virginia, Richmond; and Amy Homma, Hirshhorn Museum, Washington, DC APPLICATIONS OF RESEARCH AND EVALUATION Asset-Based Perspectives on Parents in Science Centers Raleigh Convention Center, Room 305B Despite decades of research on the important role of parents in informal science education, negative perceptions of parenting persist across our field. This session will use recent research findings to catalyze a discussion about how science centers can better understand, honor, and empower the role of parents in family learning. Session Leader: Scott Pattison, Research and Evaluation Strategist, Oregon Museum of Science and Industry, Portland Session Moderator: Lynn Dierking, Professor, Oregon State University, Corvallis Presenters: Cecilia Garibay, Garibay Group, Chicago, IL; and Maureen Callanan, University of California, Santa Cruz, CA APPLICATIONS OF RESEARCH AND EVALUATION Science Centers Preparing the Workforce of Tomorrow: An international perspective Raleigh Convention Center, Room 302C Students who show creativity and motivation for science and science careers have probably been confronted with science learning outside of schools, focusing on interdisciplinary approaches, problem solving and groups work. Does that prepare kids for the future workforce? That s what an international ASTC study wants to verify. Session Leader: Walter Staveloz, Director, International Relations, Association of Science-Technology Centers, Washington, DC Presenters: Khalid S. Al-Yahya, King Abdulaziz Center for World Culture, Saudi Aramco, Dharan, Saudi Arabia; Ganigar Chen, National Science Museum, Pathum Thani, Thailand; Rita Dunon, Department of Education and Training, Flemish Community Government, Brussels, Belgium; Graham Durant, QUESTACON, The National Science and Technology Centre, Kingston, Australia; and Sheena Laursen, Experimentarium, Hellerup, Denmark 9:00 a.m. 5:00 p.m. ASTC Job Bank Raleigh Convention Center, Room 204 The ASTC Job Bank features listings of current positions available at member institutions and companies, as well as resumes from job seekers. Individual consulting sessions with professionals in the field will also be available throughout the day. 9:45-10:25 a.m. Sky-Skan Planetarium Demonstration Raleigh Convention Center, Mezzanine, Inflatable Dome Take a visual tour of Sky-Skan capabilities and get an introduction to the latest version of our flagship fulldome software, DigitalSky. Sky-Skan will then give a preview of the latest production venture with National Geographic followed by a full Sky-Skan production of To Space and Back. To Space and Back has captured audiences worldwide, winning several top awards at international fulldome film festivals. The show appeals to both general audiences and school groups. Audiences are amazed to discover how the technologies designed to explore, transport, and sustain us in space have produced down-to earth benefits that improve their lives. 9:45 11:00 a.m. EDUCATION AND PROGRAMMING Facilitating Maker Activities: The show Raleigh Convention Center, Room 301B A collaborative of six science centers called the Museum Design Collaborative (MDeC) created a series of videos to share techniques for facilitating maker/design/engineering activities in museums and other informal settings. In this session, we will share videos from MDeC members as the basis for a panel discussion about effective facilitation. Session Leader: Keith Braafladt, Director, Learning Technologies Center, Science Museum of Minnesota, St. Paul Session Moderator: Eric Siegel, Director and Chief Content Officer, New York Hall of Science, Queens, NY 42 ASTC 2014 CONFERENCE PROGRAM

43 SUNDAY, OCTOBER 19 Presenters: Devon Hamilton, TELUS Spark, Calgary, AB, Canada; Lydia Beall, Museum of Science, Boston, MA; Kate Storm, COSI, Columbus, OH; George Moran, Explora, Albuquerque, NM; Bridget Rigby, The Tech Museum of Innovation, San Jose, CA; and Peggy Monahan, New York Hall of Science, Queens PRODUCT DEMO vcalc Where Social Media and Math Meet Raleigh Convention Center, Room 305A Presented by vcalc See the power of the world s first collaboration calculating system. vcalc.com is a free online tool where math users of all levels get the math they need for free. Math is everywhere! We use it in simple every-day calculations and in complex academic and industry formulas. vcalc s vast library of academic equations range from elementary to rocket-science, with industry equations from gardening to high-tech engineering. And it s ALL free! Use vcalc to create, save, and share your equations with your social network. With the thousands of equations and data items built and shared by users around the world, vcalc is doing for equations and calculators what Wikipedia did for articles and encyclopedias. EDUCATION AND PROGRAMMING School of Scientists: An alternative didactics teaching Understanding how scientists work and demythologizing the image of scientists are some of the challenges that we must con sider if we want to encourage children and teenagers to like science and technology, to become scientifically-literate citizens, and to get involved in science issues. Session Leader: Fiorella Silveira, Educational Coordinator, Espacio Ciencia LATU, Montevideo, Uruguay CANCELED Presenter: Fiorella Silveira, Espacio Ciencia LATU, Montevideo, Uruguay EDUCATION AND PROGRAMMING High Expectations, High Support: Effective professional development strategies for teens Raleigh Convention Center, Room 302B How do teens learn to be science educators while figuring out their identity and professional skills, and learning science content? Presenters will focus on effective professional development strategies, activities, and training methods for teens. Youth will discuss what makes an effective training and the power of reflection in this interac tive session. Session Leader: Lucy Green, Youth Programs Coordinator, Museum of Science, Boston, MA Presenters: Don Wittrock, New Jersey Academy for Aquatic Sciences, Camden; Zeta Strickland, Pacific Science Center, Seattle, WA; and Kathy Fuller, National Aquarium, Baltimore, MD COMMUNITY ENGAGEMENT AND OUTREACH Increasing Diversity Among Museum Audiences Raleigh Convention Center, Room 302C Museums continue to struggle with shifting demographics in their communities and in their efforts to engage different segments of the population. How can museums encourage truly diverse audiences without seeming patronizing and paternalistic? This session will explore the ways that we can develop relevant and successful inclusion and accessibility practices. Session Leader: Amanda Paige, Library Outreach Program Manager, University of Michigan Museum of Natural History, Ann Arbor Session Moderator: Josh Kemper, Discovery Corps Coordinator, Pacific Science Center, Seattle, WA Presenters: Cheronda Frazier, New Jersey Academy for Aquatic Sciences, Camden, NJ; Liani Yirka, North Carolina Museum of Natural Sciences, Raleigh; Jennifer Jenkins, WonderLab Museum of Science, Health and Technology, Bloomington, IN; and Brittany Chunn, University of Michigan Museum of Natural History, Ann Arbor EDUCATION AND PROGRAMMING Science Busking: Taking it to the Streets! Raleigh Convention Center, Room 306B Science busking is the use of simple science tricks to engage and excite small groups as they move throughout a festival or museum. Science busking can work anywhere and provides great engagement with an audience. See some seasoned buskers teach you the tips and tricks of hardcore street science. Session Leader: Paul Taylor, Manager of Traveling Science Shows, The Franklin Institute, Philadelphia, PA CONFERENCE.ASTC.ORG 43

44 Presenters: David Price, Science Made Simple, Cardiff, Wales; and Eddie Goldstein, Denver Museum of Nature & Science, CO COMMUNITY ENGAGEMENT AND OUTREACH Your City Never Sleeps Raleigh Convention Center, 306C When we say we want to be relevant to our communities what we really do is try to convince the community that we are. What this session will do is reverse the reasoning and try to understand what the community is working on and see how we fit in. Session Leader: Walter Staveloz, Director, International Relations, Association of Science-Technology Centers, Washington, DC Presenters: Nancy Stueber, Oregon Museum of Science and Industry, Portland; Emlyn Koster, North Carolina Museum of Natural Sciences, Raleigh; Gillian Thomas, Patricia and Phillip Frost Museum of Science, Miami, FL; and Camille Pisani, Belgian Institute of Natural Sciences, Brussels INNOVATIONS IN SCIENCE AND TECHNOLOGY Creative Use of Digital Media in Science Centers and Museums Raleigh Convention Center, Room 305B There are many new, creative, and exciting uses of digital media in science centers and museums. This session will explore some new developments in the use of creative digital media. Examples will include a mobile app serving as a powerful bridge between visitors and a museum in Hong Kong; using digital media in creative ways to interpret historical objects in the United Kingdom; employing IT to enhance visitor learning about an existing permanent exhibition in Thailand; and current and new applications of fulldome technology utilized in the Macao International Fulldome Festival. Session Leader: Chee-Kuen Yip, Honorable Curator and Advisor, Macao Science Center, Macao SAR, China Presenters: Jessica Bradford, Science Museum, London, United Kingdom; Anne Prugnon, Science Museum Group, London, United Kingdom; Kayte McSweeney, Science Museum, London, United Kingdom; Paulina Chan, Hong Kong Science Museum, Kowloon, China; and Ganigar Chen, National Science Museum, Pathum Thani, Thailand PRODUCT DEMO Angry Birds Universe: The art and science behind a global phenomenon Raleigh Convention Center, Room 303 Presented by Imagine Exhibitions Come learn about Angry Birds Universe with key speakers from Imagine Exhibitions, JRA, science advisors, and others involved in the creation of this interactive new exhibition. Development Committee Meeting Raleigh Marriott City Center, State B Open to committee members and invited guests EXTENDED SESSIONS 9:45 11:45 a.m. ADMINISTRATION Speed Dating for Small Science Centers Raleigh Convention Center, Room 302A We re small, agile, and always willing to share. If you re looking for a new idea in marketing, exhibits, programming, and more, this is the session for you. Bring your hot ideas. You have five minutes to share, then move to the next partner. This will be the hottest idea sharing at ASTC! Session Leader: Michele Laverty, Director, National Ag Science Center, Modesto, CA Presenters: Christopher Cable, Durango Discovery Museum, CO; Betsy Loring, EcoTarium, Worcester, MA; William Katzman, LIGO Livingston, LA; and Kathleen Krafft, Sciencenter, Ithaca, NY EDUCATION AND PROGRAMMING Beyond Show and Tell: Demonstration programs that teach and evaluate Raleigh Convention Center, Room 304 Engagement. Learning. Evaluation. Can a demonstration program provide all three? Research shows the classic show and tell program does not achieve this goal, but a new model by Fusion Science Theater proves it can be done. A panel of museum experts introduces the workings and applications of this dramainspired design. Session Leader: Holly Walter Kerby, Executive Director, Fusion Science Theater, Madison, WI Presenters: Anika Taylor, The Bakken Library and Museum, Minneapolis, MN; Jonah Cohen, The Children s Museum, Hartford, CT; Sarah Margoles, Durango Discovery Museum, CO; Lori Ann 44 ASTC 2014 CONFERENCE PROGRAM

45 SUNDAY, OCTOBER 19 Terjesen, Children s Science Center, Herndon, VA; and Michaela Williams, Carnegie Science Center, Pittsburgh, PA STAFF AND WORKFORCE DEVELOPMENT Reflective Practice as Professional Development for Informal Educators Raleigh Convention Center, Room 301A While teachers have credentialing processes and expectations for continuing education, this is not the case for educators in informal science institutions. This session highlights six projects that emphasize reflective practice for administrators, educational staff, and volunteers in museums, the results they can attain, the challenges they face, and lessons learned. Session Leader: Laura Martin, Senior Director of Strategic Initiatives, Arizona Science Center, Phoenix Presenters: Doris Ash, University of California, Santa Cruz; Bronwyn Bevan, Exploratorium, San Francisco, CA; Scott Pattison, Oregon Museum of Science and Industry, Portland; Andee Rubin, TERC, Cambridge, MA; Dennis Schatz, Pacific Science Center, Seattle, WA; and Lynn Uyen Tran, Lawrence Hall of Science, Berkeley, CA LEADERSHIP Networking the Networks: Connecting national networks at the local level Raleigh Convention Center, Room 306A After a brief get-acquainted speed dating, informal STEM network leaders (NISE Net, National Girls Collaborative, etc.) and participants will convene in small groups to brainstorm strategies to leverage resources at the regional and local levels. Participants will be encouraged to participate in preconference discussions via the CAISE Networks Group. Preregistration required. Session Leader/Moderator: Robert Russell, Senior Education Associate, National Center for Interactive Learning, Space Science Institute, Boulder, CO Presenters: Paul Dusenbery, Space Science Institute, Boulder, CO; Larry Bell, Museum of Science, Boston, MA; Meena Selvakumar, Pacific Science Center, Seattle, WA; Ben Wiehe, MIT Museum, Cambridge, MA; Minda Borun, The Franklin Institute, Philadelphia, PA; Karen Peterson, National Girls Collaborative Project, Lynnwood, WA; Sue McCann, KQED, San Francisco, CA; Rick Bonney, Cornell Lab of Ornithology, Ithaca, NY; and Barbara Streicher, Verein Science Center Netzwerk, Vienna, Austria 10:30 11:00 a.m. Exhibitor/Sponsor Appreciation Breakfast Raleigh Convention Center, Exhibit Halls A/B ASTC 2014 exhibitors and sponsors are cordially invited to the annual Appreciation Breakfast, an interactive event. We want to let our partners know how much we appreciate their work on behalf of the science center field, and we look forward to speaking with them. Open to exhibitors and sponsors only. Must have an exhibitor or sponsor ribbon to attend. 11:00 a.m. 12:30 p.m. Networking Lunch in the Exhibit Hall Raleigh Convention Center, Exhibit Halls A/B Complimentary lunch will be offered in the Exhibit Hall. 11:00 a.m. 6:30 p.m. Exhibit Hall Open Raleigh Convention Center, Exhibit Halls A/B 11:30 a.m. 12:30 p.m. Live Demonstration Hour Raleigh Convention Center, Exhibit Halls A/B, Demo Stage Every year we showcase some of the best science demonstrations from around the world. Think of it as Science Entertainment. Many people say that this is one of the highlights of their ASTC conference. This year s show will be better than ever. 11:30 a.m. 1:00 p.m. Development Luncheon: Being Donor-Centered in Changing Times Raleigh Marriott City Center, State C Join inspiring author and fundraising futurist Penelope Burk as she shares her decade of research conducted with thousands of American donors and her breakthrough fundraising strategy that sustains donor loyalty and raises more generous gifts. This is the only statistically-supported fundraising philosophy that brings development in line with donors modern-day requirements, inspiring them to give more generously. Preregistration required. Luncheon fee: $45 per person. Speaker sponsored by Arizona Science Center and The Franklin Institute CONFERENCE.ASTC.ORG 45

46 12:00 1:00 p.m. Small Museums CoP Meet-Up Raleigh Marriott City Center, University B Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! Managing Volunteers CoP Meet-Up Raleigh Marriott City Center, University C Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! 1:00-1:40 p.m. Sky-Skan Planetarium Demonstration Raleigh Convention Center, Mezzanine, Inflatable Dome Take a visual tour of Sky-Skan capabilities and get an introduction to the latest version of our flagship fulldome software, DigitalSky. Sky-Skan will then give a preview of the latest production venture with National Geographic followed by a full Sky-Skan production of To Space and Back. To Space and Back has captured audiences worldwide, winning several top awards at international fulldome film festivals. The show appeals to both general audiences and school groups. Audiences are amazed to discover how the technologies designed to explore, transport, and sustain us in space have produced down-to earth benefits that improve their lives. 1:00 2:15 p.m. IMMERSIVE MEDIA AND EXPERIENCES Navajo Sky: Indigenous knowledge and Western science in planetarium environments Raleigh Convention Center, Room 302C Funded by NASA, Navajo Sky honors authentic Navajo star knowledge, Western astronomy, and current NASA space science through digital planetarium shows. The project team and evaluators will discuss their collaborative processes for bringing together Navajo and Western understandings of astronomy while preserving the integrity and discipline of both knowledge systems. Session Leader/Moderator: Jill Stein, Senior Research Associate, Lifelong Learning Group, Columbus, OH Presenters: Shelly Valdez, Native Pathways, Laguna, NM; and David Begay, Indigenous Education Institute, Friday Harbor, WA EDUCATION AND PROGRAMMING Introducing Your Preschool Audiences to Science and Astronomy Raleigh Convention Center, Room 302B The My Sky Tonight project identifies critical areas of focus for early childhood astronomy and is designed to increase the capacity of science centers, towards effectively engaging our youngest visitors (children ages 3-6) in the domain. Our work addresses a key question: How can we scaffold children s early ideas about astronomy? Session Leader: Suzanne Gurton, Education Manager, Astronomical Society of the Pacific, San Francisco, CA Presenters: Ellen Blinderman, Lawrence Hall of Science, Berkeley, CA; Anna Hurst Schmitt, Astronomical Society of the Pacific, San Francisco, CA; Michele Crowl, Discovery Space of Central Pennsylvania, State College; and Maureen Callanan, University of California, Santa Cruz LEADERSHIP What If There Wasn t a Building? (Pecha Kucha) Raleigh Convention Center, Room 304 Science centers operate in physical and virtual environments changing at such a rapid rate that it is challenging to keep up. Can we imagine future science centers without the legacy of buildings? In this visioning exercise a variety of viewpoints will open our minds to what could be possible. Session Leader: Eli Kuslansky, Chief Strategist/Partner, Unified Field, Inc., New York, NY Session Moderator: Kathy Gustafson- Hilton, Senior Developer, Hands On! Inc., St. Petersburg, FL Presenters: Troy Livingston, Museum of Life + Science, Durham, NC; Paul Orselli, POW! (Paul Orselli Workshop), Baldwin, NY; Julie Bowen, Canadian Museum of Nature, Ottawa; Joanna Haas, Kentucky Science Center, Louisville; Phoebe Schenker, EHDD Architecture, San Francisco, CA; and Mark Thorne, National Children s Museum, National Harbor, MD COMMUNICATIONS, PUBLIC RELATIONS, AND MARKETING Online Infrastructure for the Informal Science Education Field Raleigh Convention Center, Room 305A Digital libraries, forums, wikis, and other online communities offer informal education professionals important opportunities for exchange, dissemination, and access to resources. Join staff from several online infrastructure-related projects 46 ASTC 2014 CONFERENCE PROGRAM

47 SUNDAY, OCTOBER 19 to discuss lessons learned and ways to leverage existing infrastructure to meet professional development, research, and dissemination needs. Session Leader: Kalie Sacco, Program Manager, Center for Advancement of Informal Science Education (CAISE), Washington, DC Presenter: Jamie Bell, Center for the Advancement of Informal Science Education (CAISE), Washington, DC EXHIBITS AND ENVIRONMENTS Designing for Focused, Mindful, and Flow Experiences Raleigh Convention Center, Room 301A Science centers design for excitement and engagement. However, the experience of a science center can be frenetic and distracting, preventing the affective and cognitive outcomes we desire. We will explore strategies for creating environments that encourage mindfulness and focus with particular attention to the impact on different learners. Session Leader: Eric Siegel, Director and Chief Content Officer, New York Hall of Science, Queens Presenters: Tom Rockwell, Exploratorium, San Francisco, CA; and Sharon Klotz, ScienceKraft, Maplewood, NJ LEADERSHIP Developing Agile Leaders to Engage an Uncertain Future Raleigh Convention Center, Room 306C Science centers are facing uncertain futures filled with questions of relevance and transformation. A panel of practitioners and leadership fellows will engage with the audience in a facilitated discussion on the principles, power, and importance of leadership development in transforming organizations through agile and adaptable leaders. Session Leader: Jennifer Booth, Senior Manager, Finance and Accountability, Science North, Sudbury, ON, Canada Presenters: Charlie Walter, New Mexico Museum of Natural History and Science, Albuquerque; Guy Labine, Science North, Sudbury, ON, Canada; Jennifer Zoffel, Noyce Leadership Institute, Sacramento, CA; and Cathy Stadder Wise, Science North, Sudbury, ON, Canada COMMUNITY ENGAGEMENT AND OUTREACH Science Festival Showcase Raleigh Convention Center, Room 301B Independent science festivals continue to pop up around the world. Stop by the networking phase of this session to sample festivals led by science centers and then settle in for a final 20-minute discussion about integrating a science festival into the science center business model. Session Leader: Julie Fooshee, Coordinator, Science Festival Alliance, MIT Museum, Cambridge, MA Presenters: Ben Wiehe, MIT Museum, Cambridge, MA; Gerri Trooskin, The Franklin Institute, Philadelphia, PA; Denise Young, NC Science Festival, Chapel Hill; Mac Sudduth, misci (Museum of Innovation and Science), Schenectady, NY; Herbert Muender, Universum, Bremen, Germany; Lisa Samford, Jackson Hole Wildlife Film Festival, WY; Tatiana Erukhimova, Texas A&M University, College Station; Todd Boyette, Morehead Planetarium, Chapel Hill, NC; and Howard Rutherford, College of Marine Science, University of South Florida, St. Petersburg COMMUNITY ENGAGEMENT AND OUTREACH Serving Aboriginal People through Outreach Experiences Raleigh Convention Center, Room 306A Outreach leaders from science centers in the U.S. and Canada will share their successes and challenges with involving Native/Aboriginal people through science outreach programs and how, while respecting their culture and traditions, they are fulfilling their missions to involve people in science and technology. Session Leader/Moderator: Nicole Chiasson, Director of Education and Northern Programs, Science North, Sudbury, ON, Canada Presenters: Jen Lokey, Durango Discovery Museum, CO; Duane Dill, Explora, Albuquerque, NM; and Pamela Woodis, National Museum of the American Indian Office of Education, Washington, DC COMMUNITY ENGAGEMENT AND OUTREACH All Families Welcome: Inclusive museum spaces for LGBT audiences Raleigh Convention Center, Room 302A Has your museum s accessibility plan accounted for all visitors? Join museum professionals for a discussion and crash course in gender and sexual identity, LGBT inclusion, family definitions, and how to incorporate these ideas into your facility s exhibits, educational curriculum, guest services, and more. Session Leader: Adrian Zongrone, BioInvestigations Lab Educator, EdVenture Children s Museum, Columbia, SC Presenter: Sydney Pullen, EdVenture Children s Museum, Columbia, SC CONFERENCE.ASTC.ORG 47

48 INNOVATIONS IN SCIENCE AND TECHNOLOGY Engineering Life: Brainstorming strategies for engaging the public around synthetic biology Raleigh Convention Center, Room 306B Synthetic biologists are developing revolutionary methods to address society s most pressing problems by redesigning natural organisms and engineering brand new ones. This session will introduce tools for translating basics of synthetic biology for the public. Participants will brainstorm methods for engaging the public around societal questions raised by this rapidly emerging field. Session Leader: David Sittenfeld, Program Manager, Forum, Museum of Science, Boston, MA Session Moderator: Jeanne Braha, Public Engagement Manager, American Association for the Advancement of Science, Washington, DC Presenters: Brad Herring, Museum of Life + Science, Durham, NC; Megan Palmer, Synthetic Biology Engineering Research Center (SynBERC), Berkeley, CA; and Eleonore Pauwels, Woodrow Wilson International Center for Scholars, Washington, DC EDUCATION AND PROGRAMMING Beyond Discovery Rooms: Bringing collections to life for young learners Raleigh Convention Center, Room 305B Visitors have long valued Discovery Rooms for their inviting hands-on activities, but what happens when those same visitors wander out into our halls? This session will introduce the history, hallmarks, and tools of Discovery education while highlighting three successful programs that expand those experiences into larger, more traditional exhibition spaces. Session Leader: Daniel Zeiger, Discovery Room Program Manager, American Museum of Natural History, New York Presenters: Rebecca Kipling, Museum of Science, Boston; and Ashley Gamell, Brooklyn Botanic Garden, NY PRODUCT DEMO Documentary Film Fund and Laser Technology: The Future of IMAX Raleigh Convention Center, Room 303 Presented by IMAX We are in the inspiration business: versatile digital technology and a $50 million film fund brighten the future. How are science centers shaping IMAX initiatives? 1:30-2:30 p.m. DEVELOPMENT WORKSHOP Donor-Centered Leadership and Integrated Fundraising: Engaging CEOs, Board, Chief Development Officers, and Senior Program Staff Raleigh Marriott City Center, State D In her latest book, Penelope Burk tackles the frustrating and costly problem of the high turnover rate of fundraisers. Backed by four years of research with more than 16,000 professional fundraisers, CEOs, Board members, and donors, Donor- Centered Leadership offers surprising statistical evidence about why good fundraisers both professional and volunteer move on prematurely and what it will take to keep them on the job longer and working productively. This workshop will also discuss building a strong fundraising team for your organization by engaging the entire leadership team (CEOs, board, chief development officers, and program staff). Preregistration required. Speaker sponsored by Arizona Science Center and The Franklin Institute PRODUCT DEMO 2:45-3:05 p.m. Einstein Alive! Raleigh Convention Center, Exhibit Halls A/B, Demo Stage Presented by Marc Spiegel s Einstein Alive! Catch a portion of the full Einstein Alive! Program including an explanation of the word relative, what physics is, and a portion of an audience participatory song about the strangeness of motion, followed by a Q&A session. 2:45-3:25 p.m. Evans & Sutherland Planetarium Demonstration Raleigh Convention Center, Mezzanine, Inflatable Dome Evans & Sutherland will present an overview of their Digistar 5 digital planetarium/digital fulldome cinema system and a collection of trailers and excerpts from the shows in their vast catalog of titles, including a number of films converted from 1570 film to digital fulldome. Stop by our booth (#401/403) for live demonstrations and more information about Digistar 5 and our show library. 48 ASTC 2014 CONFERENCE PROGRAM

49 SUNDAY, OCTOBER 19 2:45 4:00 p.m. IMMERSIVE MEDIA AND EXPERIENCES The Future of Interactivity in Museum Theaters and Planetariums Raleigh Convention Center, Room 302A How do museum-based Informal Science Education (ISE) theaters and planetariums leverage the endless opportunities of mission-based digital programming to engage, educate, and entertain the next generation of museum audiences? Session Leader: Tammy Seldon, Executive Director, Giant Screen Cinema Association, Holly Springs, NC Session Moderator: Tim Hazlehurst, Senior Vice President of Operations, Marbles Kids Museum, Raleigh, NC Presenters: Steve Bishop, Whitaker Center for Science and the Arts, Harrisburg, PA; Andy Zakrajsek, COSI, Columbus, OH; Roy Campbell, North Carolina Museum of Natural Sciences, Raleigh; Dan Neafus, Denver Museum of Nature & Science, CO; Ryan Wyatt, California Academy of Sciences, San Francisco; Kathryn Chapman, The Franklin Institute, Philadelphia, PA; and Mark SubbaRao, The Adler Planetarium & Astronomy Museum, Chicago, IL PRODUCT DEMO From Rivals to Polar Bears: Exhibits from Science North Raleigh Convention Center, Room 303 Presented by Science North Join the Science North team to get acquainted with our vast portfolio of traveling exhibits, including our exciting new additions! Refreshments will be served. EXTENDED SESSIONS 2:45 4:45 p.m. EDUCATION AND PROGRAMMING Dream, Design, Fab! Engaging youth with digital fabrication Raleigh Convention Center, Room 302C The Wanger Family Fab Lab offers a diverse suite of learning experiences, from short exposure to long-term engagement. This session will discuss the programmatic models for museum guests and youth from underresourced Chicago communities and share our evaluation findings on the learning outcomes of this work. Session Leader: Rabiah Mayas, Director of Science and Integrated Strategies, Museum of Science and Industry, Chicago, IL Presenters: Daniel Meyer and Matthew Chalker, Museum of Science and Industry, Chicago, IL LEADERSHIP The CEO Debate 2: Museum leaders consider current issues Raleigh Convention Center, Room 305A Moderators will pose five strategic policy/practice questions to eight CEOs. Several CEOs will consider each question, with varied approaches and ramifications, followed by group discussion and audience participation. Audiences will engage with the complexity of issues facing ASTC leaders, and will grow their own capacities and potential for leadership. Session Leader: John Jacobsen, President, White Oak Associates, Inc., Marblehead, MA Session Moderator: Robert Mac West, President, Informal Learning Experiences, Inc., Denver, CO Presenters: Kirsten Ellenbogen, Great Lakes Science Center, Cleveland, OH; Sarah George, Natural History Museum of Utah, Salt Lake City; Chevy Humphrey, Arizona Science Center, Phoenix; Guy Labine, Science North, Sudbury, ON, Canada; Neville Petrie, Science Alive! The New Zealand Science Centre, Christchurch; Tim Ritchie, The Tech Museum of Innovation, San Jose, CA; Gillian Thomas, Patricia and Phillip Frost Museum of Science, Miami, FL; and Charles Trautmann, Sciencenter, Ithaca, NY COMMUNICATIONS, PUBLIC RELATIONS, AND MARKETING Best Practices for Social Media Raleigh Convention Center, Room 301A Hear case studies of social media campaigns that accomplished organizational goals and engaged audiences. What worked? Can they be optimized? How was success measured? Join a break-out group to brainstorm ideas to try. Learn what works and what doesn t! Session Leader: Lauren Frieband, Marketing Specialist, Lawrence Hall of Science, Berkeley, CA Presenters: Mike Steger, TELUS World of Science, Edmonton, AB, Canada; Janet Noe, Lawrence Hall of Science, Berkeley, CA; Kalie Sacco, Center for Advancement of Informal Science Education (CAISE), Washington, DC; and Nancy Somers, Science North, Sudbury, ON, Canada CONFERENCE.ASTC.ORG 49

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51 SUNDAY, OCTOBER 19 APPLICATIONS OF RESEARCH AND EVALUATION Co-creation: Benefiting the many not the few Raleigh Convention Center, Room 306A Creating high-quality museum experiences in collaboration with the public is challenging but its potential to engage audiences in new, enriching ways is clear. Embedding visitor research in this co-creation process highlights the challenges, illuminates the opportunities, and allows us to draw on the learning that has developed. Session Leader: Kayte McSweeney, Audience Researcher and Advocate, Science Museum, London, United Kingdom EXHIBITS AND ENVIRONMENTS How We Learned from Exhibits That SUCK! Raleigh Convention Center, Room 306B This year s topic is EXHIBITS that suck instances where we got the CONCEPT wrong and visitors thought the exhibit sucked. Panelists will give clear examples of their own exhibits that sucked, how they identified which aspect(s) caused them to suck, and how they changed the exhibits to make them succeed. Session Leader/Moderator: Adam Zuckerman, Director of Exhibits and Public Programs, The Discovery Museum and Planetarium, Bridgeport, CT Presenters: Sean Duran, Patricia and Phillip Frost Museum of Science, Miami, FL; Dennis Bateman, Carnegie Science Center, Pittsburgh, PA; Victoria Coats, Oregon Museum of Science and Industry, Portland; Harry White, Science Center Consultant, At-Bristol, United Kingdom; Polly McKenna-Cress, University of the Arts, Philadelphia, PA; Chad Gehring, Children s Museum of Houston, TX; and Roger Topp, University of Alaska Museum of the North, Fairbanks EDUCATION AND PROGRAMMING Design Your Youth-Directed Teen Science Café Raleigh Convention Center, Room 305B Learn how to design a highly interactive, youth-directed Teen Science Café program. Gain new strategies, resources, and lessons learned in developing youth leadership, preparing presenters to communicate effectively, and creating teen programming. These approaches can be applied across most informal science programming. Join the Teen Science Café Network for continued support. Session Leader: Michelle Hall, President, Science Education Solutions, Los Alamos, NM Session Moderator: Michael Mayhew, Senior Research Scientist, Science Education Solutions, Los Alamos, NM Presenters: Katey Ahmann, North Carolina Museum of Natural Sciences, Raleigh; Carly Apple, Morehead Planetarium and Science Center, Raleigh, NC; Stephani Arduini, Pacific Science Center, Seattle, WA; Jeff Buehler, University of Missouri, Columbia; Lynn Cross, North Carolina Museum of Natural Sciences, Raleigh; Vicki DiMuzio, North Carolina Museum of Natural Sciences, Whiteville; Stacey Forsyth, CU Science Discovery, Boulder, CO; Kathryn Fromson, North Carolina Museum of Natural Sciences, Raleigh; Kathleen Stevison, Saint Louis Science Center, MO; Meena Selvakumar, Pacific Science Center, Seattle, WA; and Kellie Lewis, North Carolina Museum of Forestry, Whiteville ADMINISTRATION Sustaining Current Science Experiences in Science Centers Raleigh Convention Center, Room 302B Science centers are embedding more science and scientists into public experiences. Leaders will discuss their case for offering current science experiences. Practitioners will share a diversity of funding strategies, such as broader-impacts education-outreach partnerships, corporate collaborations, fee-based programs, and collaborative research initiatives. Session Leader: David Chesebrough, President and CEO, COSI, Columbus, OH Session Moderator: Bryce Seidl, President and CEO, Pacific Science Center, Seattle, WA Presenters: Linda Conlon, International Centre for Life, Newcastle upon Tyne, United Kingdom; Frederic Bertley, The Franklin Institute, Philadelphia, PA; Meena Selvakumar, Pacific Science Center, Seattle, WA; Carol Lynn Alpert, Museum of Science, Boston, MA; Rebecca Kipling, Museum of Science, Boston, MA; Denise Young, Morehead Planetarium and Science Center, Chapel Hill, NC; Paulmichael Maxfield, Natural History Museum of Utah, Salt Lake City; and Lauren Russell, Oregon Museum of Science and Industry, Portland DOUBLE SESSIONS 2:45 5:15 p.m. COMMUNITY ENGAGEMENT AND OUTREACH Unique Approaches to Community Engagement: Challenges, successes, lessons learned Raleigh Convention Center, Room 306C Museums are expanding their efforts to access and engage communities. Some leverage particular institutional strengths; others need to build CONFERENCE.ASTC.ORG 51

52 PRODUCED BY: CREATED BY: SPONSORED BY:

53 SUNDAY, OCTOBER 19 capacity to be successful. Four institutions share unique approaches to community engagement their challenges, failures, and successes and describe the ways their efforts have proven personally and institutionally transformative. Session Leader: Dale McCreedy, Director, Gender, Adult Learning and Community Engagement, The Franklin Institute, Philadelphia, PA Presenters: Patricia Ward, Museum of Science and Industry, Chicago, IL; Gretchen Walker, Lawrence Hall of Science, Berkeley, CA; Blake Wigdahl, Thanksgiving Point, Lehi, UT; and Jennifer Zoffel, Noyce Leadership Institute, Sacramento, CA EXHIBITS AND ENVIRONMENTS Making Space for Innovation: Sampling of making and tinkering Raleigh Convention Center, Room 301B This hands-on workshop will showcase our favorite making and tinkering activities. Join us to learn about design principles behind our work and concrete examples of how each institution approaches making, tinkering, and design thinking experiences. You ll get plenty of opportunities to roll up your sleeves and tinker with us. Session Leader: Monika Mayer, Director of Ingenuity Programs, Lawrence Hall of Science, Berkeley, CA Presenters: Keith Braafladt, Science Museum of Minnesota, St. Paul; Lisa Brahms, Children s Museum of Pittsburgh, PA; Dana Schloss, TELUS Spark, Calgary, AB, Canada; Elena Baca, Explora, Albuquerque, NM; Lydia Beall, Museum of Science, Boston, MA; David Wells, New York Hall of Science, Queens; Karen Wilkinson, Exploratorium, San Francisco, CA; Bridget Rigby, The Tech Museum of Innovation, San Jose, CA; and Peggy Monahan, New York Hall of Science, Queens LEADERSHIP Submitting Competitive National Science Foundation Proposals Raleigh Convention Center, Room 304 Learn valuable tips from U.S. National Science Foundation (NSF) program officers for planning projects and writing competitive proposals for submission to NSF s STEM education programs. The double session will include a brief general overview of NSF s current grant solicitations and small group discussions focusing on research, evaluation, knowledge building, and innovation. Session Leader: Robert Russell, Program Director, National Science Foundation, Arlington, VA Presenters: Arlene destrulle, National Science Foundation, Arlington, VA; and Alphonse DeSena, National Science Foundation, Arlington, VA 5:00 6:30 p.m. Networking Reception in the Exhibit Hall Raleigh Convention Center, Exhibit Halls A/B The newly re-energized Networking Reception in the Exhibit Hall will give you even more opportunities to interact with your fellow conference attendees from across the globe. The reception is free of charge (cash bar available). 5:30 7:00 p.m. ASTC Governing Member Directors Appreciation Reception Raleigh Marriott City Center, State A/B By invitation only Sponsored by IMAX 6:00 7:00 p.m. Portal to the Public Network Interest Group Meeting Raleigh Marriott City Center, State F Interested in programs featuring local researchers? Providing professional development for scientists? Connecting with other interested sites? Learn more at this informal reception. 7:45 10:00 p.m. Exclusive Free Screening of Award-Winning Science Films from the Jackson Hole Wildlife Film Festival North Carolina Museum of Natural Sciences, WRAL 3D Theater The Jackson Hole Wildlife Film Festival is an unparalleled gathering of 650+ media and conservation stakeholders. Enjoy a special offering exclusive to the ASTC Conference. View two of the latest Science Media award-winning films in the comfort of the 2D/3D WRAL Theater at the North Carolina Museum of Natural Sciences. Preregistration required. Cash bar. No transportation provided. CONFERENCE.ASTC.ORG 53

54 MONDAY, OCTOBER 20 7:00 a.m. 5:00 p.m. Conference Registration Raleigh Convention Center, Mezzanine Sponsored by Premier Exhibitions, Inc. 7:00 a.m. 5:00 p.m. ASTC Satellite Bookstore Raleigh Convention Center, Mezzanine 7:30 8:30 a.m. ASTC Finance Committee Meeting Raleigh Marriott City Center, State E For committee members and invited guests 7:30 8:30 a.m. Making and Tinkering Spaces in Museums CoP Meet-Up Raleigh Marriott City Center, University B Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! Youth and School Programs CoP Meet-Up Raleigh Marriott City Center, University C Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! Citizen Science CoP Meet-Up Raleigh Marriott City Center, University A Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! 7:30 8:30 a.m. NISE Network Partner Breakfast Raleigh Marriott City Center, Congressional Staff from NISE Net partner institutions are invited to an informal breakfast to learn about plans for the coming year and meet other Network partners. By invitation only. 9:00 9:40 a.m. Sky-Skan Planetarium Demonstration Raleigh Convention Center, Mezzanine, Inflatable Dome Take a visual tour of Sky-Skan capabilities and get an introduction to the latest version of our flagship fulldome software, DigitalSky. Sky-Skan will then give a preview of the latest production venture with National Geographic followed by a full Sky-Skan production of To Space and Back. To Space and Back has captured audiences worldwide, winning several top awards at international fulldome film festivals. The show appeals to both general audiences and school groups. Audiences are amazed to discover how the technologies designed to explore, transport, and sustain us in space have produced down-to earth benefits that improve their lives. 9:00 10:15 a.m. COMMUNITY ENGAGEMENT AND OUTREACH What Does Science Mean for the Preschool Set? Raleigh Convention Center, Room 302A Our session highlights three facets of science inquiry experiences for preschool audiences. A professor in STEM education will discuss preschoolers developmental capacity for scientific inquiry; children s museum staff will translate this expertise into practice in an informal setting; and science center staff will discuss the vital role of the educator. Session Leader: Stephanie Downey, Managing Director, Randi Korn & Associates, Brooklyn, NY Presenters: Ann Caspari, The National Air Space and Museum, Washington, DC; Hardin Engelhardt, Marbles Kids Museum, Raleigh, NC; Debra Hall, Department of Public Instruction, Wake Forest, NC; and Gail Jones, North Carolina State University, Raleigh EXHIBITS AND ENVIRONMENTS Risky Exhibits: Tackling tough topics Raleigh Convention Center, Room 302B What are the ethical implications of museums tackling sensitive topics such as cyber security, race, mental illness, and climate change? What have some museums experienced when creating exhibits around these topics? Why do we see so few of these provocative exhibits? Session Leader/Moderator: Lath Carlson, Vice President Exhibits and Content Development, The Tech Museum of Innovation, San Jose, CA Presenters: Michelle Maranowski, The Tech Museum of Innovation, San Jose, CA; Mikko Myllykoski, Heureka, the Finnish Science Centre, Vantaa; and Paul Martin, Science Museum of Minnesota, St. Paul 54 ASTC 2014 CONFERENCE PROGRAM

55 MONDAY, OCTOBER 20 EDUCATION AND PROGRAMMING The Changing World of Science Engagement: Trends from beyond museums Raleigh Convention Center, Room 302C In an age of Radiolab, Nerd Nite, and I F**ing Love Science, where do science centers stand in the new landscape of public engagement? Join us to discuss that question, primed with examples from three innovative practitioners: a science comedian, a YouTube video host, and the founder of Science Online. Session Leader/Moderator: Peter Linett, Chairman and Chief Idea Officer, Slover Linett Audience Research Inc., Chicago, IL Presenters: Roy Campbell, North Carolina Museum of Natural Sciences, Raleigh; Brian Malow, North Carolina Museum of Natural Sciences/ ScienceComedian.com, Raleigh; and Karyn Traphagen, ScienceOnline, Durham, NC APPLICATIONS OF RESEARCH AND EVALUATION Beyond the Survey: 25 engaging approaches to youth program evaluation Raleigh Convention Center, Room 304 Two youth program practitioners and an evaluator/researcher share a sample of engaging approaches to youth program evaluation. Twentyfive ways to integrate data collection methods into daily routines will be presented. Ideally, attendees will come away with creative ideas and the confidence to implement them back at their home institutions. Session Leader: Kaleen Tison Povis, Graduate Research Fellow, University of Pittsburgh and Carnegie Museum of Natural History, PA Presenters: Justine Berk, Seattle Aquarium, WA; and Kathryn Fromson, North Carolina Museum of Natural Sciences, Raleigh INNOVATIONS IN SCIENCE AND TECHNOLOGY Ideas and Practices in Federally Funded STEAM Programming Raleigh Convention Center, Room 305A IMLS and NSF staff will discuss national trends in science, technology, engineering, arts, and math (STEAM)-based library and museum programs and funding. Awardees will present promising practices, describing how STEAM foci amplified their sites roles as community technology hubs and informal learning spaces. Presenters will share lessons learned and spur development of ideas among attendees. Session Leader: Sandra Toro, Senior Grants Management Specialist, Institute of Museum and Library Services, Washington, DC Session Moderator: Paul Wyn Jennings, Program Director, National Science Foundation, Arlington, VA Presenters: Sherry Hsi, Lawrence Hall of Science, Berkeley, CA; Helen Wechsler, Institute of Museum and Library Services, Washington, DC; and Corey Wittig, Carnegie Library of Pittsburgh, PA COMMUNITY ENGAGEMENT AND OUTREACH You Do Great Work, But How Do You Sell It? Raleigh Convention Center, Room 301A STEM learning in out-of-school-time programs is incredibly powerful. Yet we are continually asked to justify its value and describe its impact within the STEM education community. This session will discuss how to compellingly describe programs and build strong relationships with community stakeholders to enlist additional allies. Session Leader: Anita Krishnamurthi, Vice President, STEM Policy, Afterschool Alliance, Washington, DC Presenters: Patti Curtis, Museum of Science, Boston, MA; Blaire Denson, Virginia Partnership for Out-of-School Time, Richmond; and Beth Unverzagt, Oregon Afterschool for Kids, Salem EDUCATION AND PROGRAMMING Real + Virtual: New horizons for engagement with nature Raleigh Convention Center, Room 306C Learn how five different institutions are using innovative approaches to make their collections accessible to the public. Through small group discussions, presenters will offer case studies that range from onsite touchable collections to digitizing collections and other online technologies, plus share ideas for collection-based programs and activities. Session Leader: Cindy Lincoln, Coordinator of the Naturalist Center, North Carolina Museum of Natural Sciences, Raleigh Presenters: Amy Bolton, National Museum of Natural History, Washington, DC; Bruce MacFadden, Florida Museum of Natural History/University of Florida, Gainesville; Christopher Norris, Yale Peabody Museum of Natural History, New Haven, CT; and Steve Fields, Museum of York County, South Carolina, Rock Hill CONFERENCE.ASTC.ORG 55

56 DEVELOPMENT AND MEMBER RELATIONS Advancing Your Philanthropy Program: Strategic partnerships with fundraising consultants Raleigh Convention Center, Room 301B Are you looking to reenergize your philanthropy program or are you planning to launch a campaign? Should you hire a fundraising consultant? Are consultants worth the investment? These are just a few of the questions that will be answered in this session about strategically using fundraising counsel in your organization. Session Leader: Erik Pihl, Vice President for Development, Pacific Science Center, Seattle, WA Presenter: Kate Roosevelt, Collins Group, a division of Campbell & Company, Seattle, WA EXHIBITS AND ENVIRONMENTS Strategies for Creating Current Science Exhibits Raleigh Convention Center, Room 306B Creating current science exhibits has long been a goal and a challenge. This session will discuss how different institutions have created their exhibits, the challenges they faced, and the successes they have encountered. The panel will focus on practical advice for creating current science exhibits, followed by small group discussions. Session Leader: Mary Olson, Current Science Project Manager, Pacific Science Center, Seattle, WA Presenters: Andrew Lloyd, International Centre for Life, Newcastle Upon Tyne, United Kingdom; William Katzman, LIGO Livingston, LA; Becca Hatheway, National Center for Atmospheric Research/UCAR, Boulder, CO; and Catherine McCarthy, Science Museum of Minnesota, St. Paul 56 ASTC 2014 CONFERENCE PROGRAM EDUCATION AND PROGRAMMING Youth, Connected Raleigh Convention Center, Room 306A Recent research has shown how new media fosters learning opportunities that are core to the goals of informal science education. Connected Learning provides a research-based framework for educational experiences that are interest-powered, peer-supported, and academically oriented. Enhance your practice through this interactive seminar with practitioners and researchers. Preregistration required. Session Leader: Katie Levedahl, Assistant Director, Out-of-School-Time Programs, California Academy of Sciences, San Francisco Presenters: Anthony Negron, New York Hall of Science, Queens; Denise Sauerteig, SRI International, San Francisco, CA; David Wells, New York Hall of Science, Queens; and Tim Podkul, Center for Technology in Learning, SRI International, Menlo Park, CA LEADERSHIP Tapping the Potential of Museum-University Partnerships Raleigh Convention Center, Room 305B Major benefits flow from linking university research programs with science center/museum resources. These include collaborative research, innovative class projects, public communication assistance for faculty and students, robust impact plans for grant applications, accessible research labs, and stronger citizen science projects. Three museum-university experiences share why blurring their boundary has continued to be mutually advantageous. Session Leader/Moderator: Jamie Bell, Principal Investigator and Project Director, Center for Advancement of Informal Science Education (CAISE), Washington, DC Presenters: Emlyn Koster, North Carolina Museum of Natural Sciences, Raleigh; Dan Solomon, North Carolina State University, Raleigh; Ioannis Miaoulis, Museum of Science, Boston, MA; David Chesebrough, COSI, Columbus, OH; Caroline Whitacre, The Ohio State University, Columbus; and Robert Westervelt, Harvard University, Boston, MA 9:00 a.m. 5:00 p.m. ASTC Job Bank Raleigh Convention Center, Room 204 The ASTC Job Bank features listings of current positions available at member institutions and companies, as well as resumes from job seekers. Individual consulting sessions with professionals in the field will also be available throughout the day. 10:30 a.m. 12:00 p.m. Keynote Session/ASTC Business Meeting Raleigh Convention Center, Ballrooms A-C 10:30 11:00 a.m. ASTC Business Meeting Emcee: Terri L. Lomax, PhD, Vice Chancellor for Research, Innovation, and Economic Development, North Carolina State University, Raleigh Speakers: Chevy Humphrey, President and CEO, Arizona Science Center, Phoenix, and ASTC Board Chair; and Anthony (Bud) Rock, President and CEO, Association of Science-Technology Centers, Washington, DC

57 MONDAY, OCTOBER 20 11:00 a.m. 12:00 p.m. Keynote Presentation and ASTC 2015 Preview Speaker: Angelo Vermeulen, TED Senior Fellow, Belgium Keynote session sponsored by Blackbaud Refreshments sponsored by Connecticut Science Center 12:00 1:00 p.m. Visitor Services CoP Meet-Up Raleigh Marriott City Center, University B Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! Research and Evaluation CoP Meet-Up Raleigh Marriott City Center, University C Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! STEM Afterschool CoP Meet-Up Raleigh Marriott City Center, University A Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! 12:30 2:00 p.m. CEO/Trustee Luncheon Raleigh Marriott City Center, State D A luncheon designed to offer museum CEOs and trustees the opportunity to get acquainted, network, and address issues of mutual interest. Preregistration required. Luncheon fee: $45 per person. Open to museum CEOs and trustees only. Sponsored by National Geographic Studios 1:00 2:00 p.m. Advocates for Diversity CoP Meet-Up Raleigh Marriott City Center, University B Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! Curriculum Developers CoP Meet-Up Raleigh Marriott City Center, University C Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! Public Engagement with Science CoP Meet-Up Raleigh Marriott City Center, University A Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! Early Childhood CoP Meet-Up Marbles Kids Museum, Zanzibar Room Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! 2:00 5:00 p.m. IPC Meeting Raleigh Marriott City Center, Alumni Room Open to committee members and invited guests 2:30-3:10 p.m. Evans & Sutherland Planetarium Demonstration Raleigh Convention Center, Mezzanine, Inflatable Dome Evans & Sutherland will present an overview of their Digistar 5 digital planetarium/digital fulldome cinema system and a collection of trailers and excerpts from the shows in their vast catalog of titles, including a number of films converted from 1570 film to digital fulldome. Stop by our booth (#401/403) for live demonstrations and more information about Digistar 5 and our show library. CONFERENCE.ASTC.ORG 57

58 2:30 3:45 p.m. EXHIBITS AND ENVIRONMENTS Go Play Outside: Taking science exhibits to the streets Raleigh Convention Center, Room 302A In this session, we will begin a conversation among informal science education professionals with a range of experience in developing exhibits in outdoor and nontraditional spaces to reach underserved and underrepresented audiences. Join us to discuss current projects and explore the opportunities and challenges involved in creating such exhibits! Session Leader/Moderator: Chris Cardiel, Junior Research and Evaluation Associate, Oregon Museum of Science and Industry, Portland Presenters: Molly Trueblood, Butler University, Indianapolis, IN; Kevin Crowley, UPCLOSE, Pittsburgh, PA; Chad Jacobsen, Oregon Museum of Science and Industry, Portland; and Shawn Lani, Exploratorium, San Francisco, CA STAFF AND WORKFORCE DEVELOPMENT Conversations We Wish We Could Have: Understanding Institutional Culture 2 Raleigh Convention Center, Room 302B Last year we discussed norms and values that make up institutional culture, and some subtle ways that staff can feel like outsiders. This year we dig deeper, as presenters have a fishbowl conversation about messy, complex social and cultural issues that influence our hiring, supervising, training, and evaluating practices. Session Leader: Andrea Motto, After School Program Director, Yale Peabody Museum of Natural History, New Haven, CT Presenters: Joe Heimlich, OSUExtension@ COSI, Columbus, OH; Steven Yalowitz, Audience Viewpoints, Edgewater, MD; and Azuka MuMin, COSI, Columbus, OH APPLICATIONS OF RESEARCH AND EVALUATION Data-Driven Changes in Design/Maker Spaces Raleigh Convention Center, Room 301A Engineering spaces in museum settings have been the subject of much discussion, but little focus has been placed on research/evaluation efforts in those spaces. This session will present the findings from several such studies and a follow-up by education personnel to discuss how research has impacted practice. Session Leader: Ryan Auster, Research Associate, Museum of Science, Boston, MA Presenters: Lydia Beall, Museum of Science, Boston, MA; Bette Schmit, Science Museum of Minnesota, St. Paul; and Scott Pattison, Oregon Museum of Science and Industry, Portland EDUCATION AND PROGRAMMING Adult-Only Evenings: Starting up, innovating, and sustaining Raleigh Convention Center, Room 306C Join museum professionals at different stages of developing adult-only evening programs as we examine how to start up, how to self-correct and innovate, and how to make the program worth it for the long haul. Session Leader: Julia Halpern, Manager, Programs and Special Events, Science Museum of Minnesota, St. Paul Presenters: Marilyn Johnson, Oregon Museum of Science and Industry, Portland; Jennifer Koska, Science Center of Iowa & Blank IMAX Dome Theater, Des Moines; and Kristina Anderson, Perot Museum of Nature and Science, Dallas, TX APPLICATIONS OF RESEARCH AND EVALUATION Communicating Chemistry: Lessons from a new study Raleigh Convention Center, Room 301B Learn how to take advantage of a recent report on chemistry in informal settings. Drawing from research in informal learning and science communication, it will help you engage visitors more effectively in the underrepresented field of chemistry. This session will also help you harness interest in outreach stimulated among chemists. Session Leader/Moderator: David Ucko, President, Museums + More LLC, Washington, DC Presenters: Larry Bell, Museum of Science, Boston, MA; Mary Kirchoff, American Chemical Society, Washington, DC; and Kenneth Lyle, Duke University, Durham, NC DEVELOPMENT AND MEMBER RELATIONS Partnerships Not Sponsorships, The New Age Development Strategy Raleigh Convention Center, Room 306A With donors being focused on community impact and measureable outcomes associated with a science center s educational mission, forming sound, mutually beneficial, long-term, strategic partnerships positions our work to reflect positive impact and measurable outcomes. Join in on fruitful discussions around strategic partnerships that take sponsorships to the next level! Session Leader: Kellen Nixon, Deputy Director of Development, MOSI (Museum of Science & Industry), Tampa, FL Presenters: Molly Demeulenaere, MOSI (Museum of Science & Industry), Tampa, FL; Heather Norton, Orlando Science Center, FL; and Kim Kiehl, Smithsonian Early Enrichment Center, Washington, DC 58 ASTC 2014 CONFERENCE PROGRAM

59 MONDAY, OCTOBER 20 EXHIBITS AND ENVIRONMENTS Where is the Science in a Maker Space? Raleigh Convention Center, Room 306B All scientists are Makers, but does being a Maker ensure scientific understanding? Join leaders in the Maker Movement in an open conversation on methods for encouraging visitor exploration into the foundations of science and technology. Session Leader/Moderator: Hooley McLaughlin, Vice President Science Experience, Ontario Science Centre, Toronto, ON, Canada Presenters: Lisa Brahms, Children s Museum of Pittsburgh, PA; Karen Wilkinson, Exploratorium, San Francisco, CA; and Paul Orselli, POW! (Paul Orselli Workshop), Baldwin, NY STAFF AND WORKFORCE DEVELOPMENT Managing the Front Line: Training and motivating dynamic educators Raleigh Convention Center, Room 304 Visitors come to our museums expecting positive, engaging, and inspirational experiences. The most engaging museum visits include knowledgeable and helpful staff. This interactive session will provide practical tools and proven strategies to train, motivate, and lead your education teams to best reflect your museum s mission. Bring your department organizational chart! Session Leader: Hillary Olson, Director of Integrated Programming, The Franklin Institute, Philadelphia, PA Presenters: Kurt Huffman, COSI, Columbus, OH; Margaret Aiken, Great Lakes Science Center, Cleveland, OH; and Tifferney White, Lied Discovery Children s Museum, Las Vegas, NV EXHIBITS AND ENVIRONMENTS The Science Museum of the Future Raleigh Convention Center, Room 303 As the arts, sciences, and technology are increasingly cross-pollinating to explore ever more complicated questions, what does the museum of the future look like? Just as STEM curricula is increasingly becoming STEAM (science, technology, engineering, arts, and math), science museums of the future will blur the distinctions between disciplines, from pure mathematics to food chemistry to video game design to the physics of trapeze arts. Multi-disciplinary learning is best achieved when the architecture and the exhibits are unified by the concept of learning through play, exploration, and experimentation for kids and adults alike. An affectively-designed museum building of the future would start with this premise but take it a step further: creating formal and informal spaces where the gap between play/experimentation and abstract concepts is eliminated, resulting in a more potent experience. This might be achieved through interactions with engaging exhibit explainers, art installations, pure sensory experiences, juxtapositions of seemingly unrelated science content that are fully integrated into the design of the building itself, not as add-ons. We propose to explore these ideas from a variety of viewpoints, including reportage, literature, exhibit design, user-interface design, architecture, and science. Session Leader/Moderator: Don Weinreich, Partner, Ennead Architects, New York, NY Presenters: Eli Kuslansky, Unified Field, New York, NY; Richard Panek, New York, NY; Don Pohlman, Oakland, CA; and Dan Weinreich, Brown University, Providence, RI Sponsored by Ennead Architects EDUCATION AND PROGRAMMING Innovative Trends in Communicating Climate Science Raleigh Convention Center, Room 305B This panel session focuses on how three different informal science institutions approach and engage the public on climate change. Session attendees will gain knowledge of recent audience research results, what types of data visualizations resonate with the public and why, and new tactics for facilitating discussions around climate. Session Leader/Moderator: Jamie Klein, Exhibits Project and Production Manager, Denver Museum of Nature & Science, CO Presenters: Eddie Goldstein, Denver Museum of Nature & Science, CO; Patrick Hamilton, Science Museum of Minnesota, St. Paul; and William Spitzer, New England Aquarium, Boston, MA COMMUNITY ENGAGEMENT AND OUTREACH How Informal Can Formal Science Education Be? Raleigh Convention Center, Room 302C How can science centers develop collaborations, the overall science learning environments, and teaching for school students? Representatives from five continents describe the need for their project, its implementation, and the outcomes. Participants will share additional projects and innovative ideas that combine the strengths of formal and free choice learning. Session Leader: Ronen Mir, Director, Science Learning Centers, The Weizmann Institute of Science, Rehovot, Israel CONFERENCE.ASTC.ORG 59

60 Presenters: Ian Simmons, International Centre for Life, Newcastle upon Tyne, United Kingdom; Graham Durant, QUESTACON, The National Science and Technology Centre, Kingston, Australia; Mike Petrich, Exploratorium, San Francisco, CA; Judy Brown, Patricia and Phillip Frost Museum of Science, Miami, FL; Arlene Hawks, SciTech Hands-On Museum, Aurora, IL; and Naama Charit, Clore Garden of Science, Weizmann Institute of Science, Rehovot, Israel EXHIBITS AND ENVIRONMENTS National Endowment for the Humanities (NEH) Grants: Humanities, science, technology Raleigh Convention Center, Room 305A Learn about NEH grant opportunities for science-technology centers. Presenters from the Office of Digital Humanities and the Division of Public Programs will discuss NEH s ongoing support for projects intertwining the humanities, science, and technology. You ll also hear from Adler Planetarium, recipient of numerous grants from NEH, including two in Session Leader: Peter Fristedt, Program Officer, Division of Public Programs, National Endowment for the Humanities, Washington, DC Presenters: Elysa Engelman, Mystic Seaport, CT; and Jodi Lacy, Adler Planetarium, Webster Institute for the History of Astronomy, Chicago, IL 4:15 5:30 p.m. COMMUNITY ENGAGEMENT AND OUTREACH Nurturing ISE Talent from within Your Community Raleigh Convention Center, Room 306B Want to engage underserved audiences both as staff and visitors? Adults were recruited from the community to develop and deliver informal science experiences to urban families and general visitors. Participants in this innovative initiative will share their experiences and offer insights on recruitment, professional development, and communication within their community. Session Leader: Linda Cairnes, Museum Engagement Manager, New Jersey Academy for Aquatic Sciences, Camden Presenters: Sean Stallworth, The Academy of Natural Sciences of Drexel University, Philadelphia, PA; James Sannino, The Franklin Institute, Philadelphia, PA; and Desi Broadhurst, The Academy of Natural Sciences of Drexel University, Philadelphia, PA APPLICATIONS OF RESEARCH AND EVALUATION A Grand Challenge: Developing research agendas for informal science education Raleigh Convention Center, Room 305B The past two years have seen a resurgence of interest in developing actionable research agendas across the field of informal science education. A variety of ISE projects working to come to consensus on grand challenges have been learning many lessons about the complexity, nuances, challenges, and value of doing so. Session Leader: Jamie Bell, Principal Investigator and Project Director, Center for Advancement of Informal Science Education (CAISE), Washington, DC Presenters: Bronwyn Bevan, Exploratorium, San Francisco, CA; Jessica Luke, University of Washington Museology Graduate Program, Seattle; Mary Nucci, Rutgers, The State University of New Jersey, New Brunswick; and Kevin Crowley, UPCLOSE, Pittsburgh, PA DEVELOPMENT AND MEMBER RELATIONS Growing Individual Contributions to Science Centers Raleigh Convention Center, Room 303 Following the Maximize Your Fundraising Potential with Philanthropic Psychology session, this session will provide insights and practical tips to design the processes, tools, and organizational culture to increase individual contributions to your organization. This session is relevant for science centers and museums of all sizes. Session Leader: Erin Graham, Vice President, Development, Oregon Museum of Science and Industry, Portland Presenter: Julie March, The Franklin Institute, Philadelphia, PA 60 ASTC 2014 CONFERENCE PROGRAM

61 MONDAY, OCTOBER 20 EXTENDED SESSIONS 4:15 6:15 p.m. COMMUNITY ENGAGEMENT AND OUTREACH Dimensions of Impact: Confronting the pressure to scale afterschool STEM Raleigh Convention Center, Room 302A Scaling an educational program raises some tough questions. How, when, and where should you scale? How can we leverage partnerships to maximize impact while still maintaining high quality programming? Join panelists representing programs and partners for an honest, candid discussion about scaling with integrity in the afterschool environment. Session Leader/Moderator: Katie Levedahl, Assistant Director, Outof-School-Time Programs, California Academy of Sciences, San Francisco Presenters: Jeff Davis, California Afterschool Network, Davis; Molly Shea, Exploratorium, San Francisco, CA; Bryan Wunar, Museum of Science and Industry, Chicago, IL; Emilyn Green, Community Science Workshop, San Francisco, CA; Robby Callahan, Science Museum of Minnesota, St. Paul; and Laura Herszenhorn, California Academy of Sciences, San Francisco IMMERSIVE MEDIA AND EXPERIENCES Return of the Format: The mission strikes back Raleigh Convention Center, Room 305A How can big screen movies revitalize public programs, extend audience experience, and help polish your museum brand? By properly positioning, programming, and promoting your museum screen, you can satisfy both mission AND money both are critical for a successful strategic mix. Session Leader: Tammy Seldon, Executive Director, Giant Screen Cinema Association, Holly Springs, NC Session Moderator: Toby Mensforth, Principal, Mensforth and Associates, Washington, DC Presenters: Kim Cavendish, Museum of Discovery and Science, Fort Lauderdale, FL; Tim Hazlehurst, Marbles Kids Museum, Raleigh, NC; Mike Day, Science Museum of Minnesota, St. Paul; Diane Carlson, Pacific Science Center, Seattle, WA; and Douglas King, The Museum of Flight, Seattle, WA ADMINISTRATION Bringing Health and Medicine to Life: A SEPA sampler Raleigh Convention Center, Room 306C Science centers have worked with NIH SEPA grants bringing a variety of creative experiences to visitors and communities around topics in health and medicine. We will offer short, flash insights into a number of these projects, which range from exhibits to outreach to technological tools for families, students, and teachers. Session Leader: Jennifer Rei Cameron, Senior Content Specialist, Arizona Science Center, Phoenix Presenters: Martin Weiss, New York Hall of Science, Queens; Patricia Ward, Museum of Science and Industry, Chicago, IL; Valence Davillier, Great Lakes Science Center, Cleveland, OH; Isabel Leeder, Patricia and Phillip Frost Museum of Science, Miami, FL; Victoria Coats, Oregon Museum of Science and Industry, Portland; Laurie Fink, Science Museum of Minnesota, St. Paul; Gregory DeFrancis, Montshire Museum of Science, Norwich, VT; Mary Olson, Pacific Science Center, Seattle, WA; and Kirby Jones, Oregon Museum of Science and Industry, Portland EDUCATION AND PROGRAMMING Field Trips under the Microscope: Examining contemporary challenges Raleigh Convention Center, Room 301B Six science centers will examine key challenges facing field trips and solutions being created to address them. With increasing pressure to prove value, overcome external obstacles, and increase reach and revenue, we will have a discussion and share tools for how you can incorporate similar solutions within your science center. Session Leader: Heather Norton, Senior Director of Education, Orlando Science Center, FL Presenters: Margaret Aiken, Science Museum of Minnesota, St. Paul; Hillary Olson, The Franklin Institute, Philadelphia, PA; Al Onkka, Science Museum of Minnesota, St. Paul; Kurt Huffman, COSI, Columbus, OH; and Bekki Rezabek, The Bakken Museum, Minneapolis, MN EDUCATION AND PROGRAMMING HOMAGO, Indie Style! Raleigh Convention Center, Room 306A We all enjoy a little STEAM HOMAGO (Hanging Out, Messing Around, Geeking Out) with our visitors, but can t always afford expensive materials and equipment. This eighth installment of the Indie Style series will showcase multiple low-cost, high impact activities guaranteed to help advance your visitors curiosity, creativity, and comprehension. Session Leader: Keith Ostfeld, Director of Educational Technology and Exhibit Development, Children s Museum of Houston, TX Presenters: Paul Taylor, The Franklin Institute, Philadelphia, PA; Steve Davee, Maker Education Initiative, San Francisco, CA; Megan Pratt, The Pensacola MESS Hall, FL; Amanda Fisher, Oregon Museum of Science and Industry, Portland; Traci Kallhoff, Exploration Place, The CONFERENCE.ASTC.ORG 61

62 Innovative Partners in Experiential Education Visitors make discoveries right alongside Lindsay Zanno and other NC State University researchers working in their labs at the North Carolina Museum of Natural Sciences. NC State. Think and do. Learn more at ncsu.edu

63 MONDAY, OCTOBER 20 Sedgwick County Science and Discovery Center, Wichita, KS; Jonah Cohen, The Children s Museum, Hartford, CT; Elena Baca, Explora, Albuquerque, NM; Lianna Kali, Exploratorium, San Francisco, CA; Kevin Dilley, Sciencenter, Ithaca, NY; Sarah Carter, SciGirls, Twin Cities Public Television, St. Paul, MN; Alex Laube, Marbles Kids Museum, Raleigh, NC; Noel Jackson, International Centre for Life, Newcastle upon Tyne, United Kingdom; and Shawntel Landavazo, Museum of Life and Science, Durham, NC 4:15 6:45 p.m. EXHIBITS AND ENVIRONMENTS Can Gaming Show Us New Ways to Create Exhibitions? Raleigh Convention Center, Room 302C Please join us for this café/workshop to explore how the process of game development can be used to develop exhibitions. Examples like game jams, mobile apps, and digital environments will be shared. The group assembled will work together to test ideas of how to incorporate this practice into our work. Session Leader/Moderator: Paul Martin, Senior Vice President, Science Learning, Science Museum of Minnesota, St. Paul Presenters: Rae Ostman, Royal Ontario Museum, Toronto, ON, Canada; Darrell Porcello, Lawrence Hall of Science, Berkeley, CA; Jennifer Sly, Minnesota Historical Society, St. Paul; and Steve Engels, University of Toronto, Canada STAFF AND WORKFORCE DEVELOPMENT Something Wonderful Right Away: Improv and performance techniques with visitors Raleigh Convention Center, Room 302B In this workshop, attendees will learn tried and true theatrical techniques for gathering, engaging, and working with guests. They will learn to use concrete facilitation techniques of magicians, carnival barkers, improvisers, and storytellers for effective use on the museum floor. Session Leader/Moderator: Jason Adams, Manager of Science Interpretation, Conner Prairie Interactive History Park, Fishers, IN Presenters: Mookie Harris, The Children s Museum of Indianapolis, IN; Stephanie Long, Science Museum of Minnesota, St. Paul; and Heather Barnes, Museum of Science and Industry, Chicago, IL EXHIBITS AND ENVIRONMENTS Reflecting on Learning Theory/Research and Exhibit Design Raleigh Convention Center, Room 304 This double session invites participants to read and reflect on current learning research and, through small group discussions, apply their insights to a critique of some classic interactive exhibits. Participation will be facilitated through readings and online discussions (via a CAISE group) prior to the session. Session Leader: Robert Russell, Senior Education Associate, National Center for Interactive Learning, Space Science Institute, Boulder, CO Session Moderators: Eric Meyer, Associate Educational Services Director, Explora, Albuquerque, NM; Robert Mac West, President, Informal Learning Experiences, Inc., Denver, CO; Marilyn Johnson, Science Director, Oregon Museum of Science and Industry, Portland; Laura Martin, Senior Director of Strategic Initiatives, Arizona Science Center, Phoenix; J Newlin, Director, Physical Sciences, Engineering, and Math, Science Museum of Minnesota, St. Paul; Joe Ruggiero, Principal, The Exhibit Guys, Tucson, AZ; and Joe Hastings, Executive Director, Explora, Albuquerque, NM EDUCATION AND PROGRAMMING The Arts/Science Interface: From activities to buy-in Raleigh Convention Center, Room 301A Would you like to develop arts/science initiatives at your institution, but need buy-in from important stakeholders? Join a diverse group of professionals to see how to do this. Learn how to develop activities, integrate evaluation, and use the findings to create a convincing case for institution management, funders, and colleagues. Session Leader: Lucinda Presley, Executive Director, ICEE Success, Palestine, TX Session Moderator: Barbara Stauffer, Acting Chief for Programming and Partnerships, National Museum of Natural History, Washington, DC Presenters: Elena Baca, Explora, Albuquerque, NM; Citlali Gonzalez, Iridescent, Los Angeles, CA; Rick Hall, Ignite!, Nottingham, England; Sherry Marshall, Science Museum Oklahoma, Oklahoma City; Eileen Castle, Oklahoma Museum Network, Oklahoma City; Jenna Blanton, Iridescent, Chicago, IL; and Neal Ramus, California Academy of Sciences, San Francisco CONFERENCE.ASTC.ORG 63

64 TUESDAY, OCTOBER 21 Tuesday is Wearable Identity Day! Be sure to wear items that identify your science center or museum. Badges, buttons, hats, jackets, ties, and t-shirts all are welcome. Feel free to dress comfortably and casually, especially today! 8:00 9:00 a.m. Museum Screens CoP Meet-Up Raleigh Marriott City Center, University B Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! Leaders of Interpretive Floor Experiences (LIFE) CoP Meet-Up Raleigh Marriott City Center, University C Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! 8:00 9:30 a.m. ASTC Conference Program Planning Committee Meeting Raleigh Marriott City Center, Congressional For members only 8:00 a.m. 12:00 p.m. EDUCATION AND PROGRAMMING Outreach LIVE! Exploris School Experience a variety of outreach program styles on location in Exploris, a local charter school. Educators from various institutions will conduct their programs with student audiences (elementary to middle school) and conference participants. Roundtable discussions will follow the session. Preregistration required. Bus will depart from the Cabarrus Street entrance of the convention center at 7:30 a.m. and will depart from Exploris at 11:30 a.m. Session Leader: Jerry Reynolds, Senior Manager of Outreach, North Carolina Museum of Natural Sciences, Raleigh Presenters: Jonah Cohen, The Children s Museum, West Hartford, CT; Paul Taylor, The Franklin Institute, Philadelphia, PA; Martha Fisk, North Carolina Museum of Natural Sciences, Raleigh; Anika Taylor, The Bakken Library and Museum, Minneapolis, MN; Jenn Romatelli, Roper Mountain Science Center, Greenville, SC; and Arlene Hawks, SciTech Hands On Museum, Aurora, IL EXHIBITS AND ENVIRONMENTS Benefits and Challenges of Developing Outdoor Exhibit Environments Museum of Life + Science, Mercury Meeting Room Outdoor exhibit environments offer many unique challenges and benefits. Museums with successful outdoor installations share their perspectives and lessons learned, followed by discussion of pros and cons of outdoor exhibits. There will be a follow-up tour of outdoor exhibits at the Museum of Life + Science. Preregistration required. Bus will depart from the Cabarrus Street entrance of the convention center at 8:00 a.m. and will depart from the Museum at 11:30 a.m. Session Leader/Moderator: Elizabeth Fleming, Exhibit Development Manager, Museum of Life + Science, Durham, NC Presenters: Roy Griffiths, Museum of Life + Science, Durham, NC; Tom Rockwell, Exploratorium, San Francisco, CA; and Sherlock Terry, Montshire Museum of Science, Norwich, VT 9:00 10:00 a.m. Science Centers and Next Generation Science Standards (NGSS) CoP Meet-Up Raleigh Marriott City Center, University B Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! Information Technology CoP Meet-Up Raleigh Marriott City Center, University C Open to current or prospective CoP members, those interested in the topic, or those just interested in seeing what CoPs are all about! 64 ASTC 2014 CONFERENCE PROGRAM

65 TUESDAY, OCTOBER 21 9:00 a.m. 7:00 p.m. Join us for Museum Open House Day at the North Carolina Museum of Natural Sciences! Take advantage of learning, exploration, and networking opportunities throughout the day as you enjoy exclusive behind-thescenes tours, engage in one-on-one conversations with exhibit designers and developers, participate in hands-on experiments with scientists, and share new lesson plans with educators. Museum Day offers something of unique value to all science center professionals! Below are just a few samples of what you can take part in The Museum is within walking distance, but buses will begin departing from the Cabarrus Street entrance of the convention center at 8:45 a.m., and will continue to loop, with the last bus departing the museum at 7:30 p.m., and returning to the convention center. MORNING Evaluation Highlights: Science Café 9:30 a.m. 10:15 a.m. Hear an overview of findings from the evaluation of the effectiveness and interests of attendees at our weekly Science Café program. Dinosaurs of the Dawn 10:00 a.m. Visit our unique, three-story presentation space, the Daily Planet Theater, for a look at new dinosaur discoveries with Lindsay Zanno, co-discoverer of Siats meekerorum. Tactile Tour 10:00 11:30 a.m. Learn how the Museum provides hands on experiences for visitors with low vision and/or cognitive impairments. Window on Animal Health 10:00 a.m. 4:00 p.m. on the hour Join veterinary staff for amphibian check-ups and collection of samples that are then examined by staff from our Genomics Research Lab. Museum Exhibits Tour 11:00 a.m. Go behind the curtain of exhibit and digital media shops to explore the latest technologies and techniques involved in anything from video projection and lighting to scientific modeling, virtual world rendering, distance learning, and more. AFTERNOON Teen TV 12:00 p.m. Join Museum coordinators and active teen participants for a glimpse into this new program and a studio tour. Accessible Digital Mapping Demo 12:00 4:00 p.m. Test drive the first app of its kind for museums an interactive, accessible digital map of the Museum s exhibits. Action for Nature Panel 1:00 p.m. Join Museum Director Emlyn Koster for a lively, engaging discussion weaving together STEM, environmentalism, and community engagement with a panel comprised of some of the nation s top youth environmentalists. Solar Viewing 1:00 3:00 p.m. Check out the Green Roof and take a peek through the Museum s 90 mm H-alpha Coronado telescope with the Museum s astronomers. emammal: Citizen Science 4:00 pm Join Biodiversity Lab director Roland Kays for a detailed look at his research involving camera trapping surveys of local (and soon international) wildlife. SPECIAL HIGHLIGHTS Connect to the Great Barrier Reef (5:00 p.m.) From within the Museum s Daily Planet Theater, and without getting wet, you will visit the National Reef Education Centre for the Great Barrier Reef Marine Park Authority, Reef HQ Aquarium. During this underwater fact-finding mission, you will be transported to the Coral Reef and Predator exhibits at Reef HQ Aquarium in Townsville, Australia. You will also learn about the Great Barrier Reef while interacting with a diver submerged beneath the waters during this live videoconference. Science Comedian Brian Malow (6:00 p.m.) Get your geek on! It s an evening of science humor with the Museum s own Brian Malow, Earth s Premier Science Comedian. From the lighter side of helium to the darker side of the moon, Brian celebrates science, dispels misconceptions, and explores the science in everyday life and science fiction films, all to the tune of laughter. CONFERENCE.ASTC.ORG 65

66 Museum Open House Day (continued) THROUGHOUT THE DAY Lab and Research Collections Tours From passenger pigeons to megalodon teeth, get a rare and guided look at some of our more than 3 million ornithology, mammalogy, geology, and paleontology research specimens. Or visit one of our three active research labs, from Astronomy to Biodiversity, or four hands-on public labs, specializing in everything from microbiology to computer visualization. Looking for something a little livelier? Meet some of the live animals that qualify this Museum as a mid-size zoo. World s Largest Dinosaurs: The Science of Size This exhibition explores the amazing biology of a group of supersized dinosaurs: the long-necked and long-tailed sauropods, some of which may have reached lengths of 130 feet. The exhibition draws on cutting-edge paleobiological research to take visitors beyond the bones and into the bodies of these titans, shedding light on how heart rate, respiration, metabolism, and reproduction are linked to size. Show your ASTC badge at the Box Office for a complimentary ticket. For more info or a full schedule of Museum Day offerings, visit naturalsciences.org/astc :30 a.m. 12:15 p.m. Visit the Museum s Prairie Ridge Ecostation and Research Lab North Carolina Museum of Natural Sciences Explore the Museum s nearby Prairie Ridge Ecostation and Research Lab and learn about innovative, hands-on ways to engage the public at all ages and stages of learning about their connection to nature. Take a guided walking tour of the 45-acre Ecostation that highlights many ways that outdoor space can be used to answer the question, How do I get involved? Participants will also have opportunities to tour the Museum s collections of fishes, amphibians, reptiles, and invertebrates, take part in a citizen science project, participate in ongoing field research projects, and complete a hands-on demonstration about the importance of collections using specimens. Join us for an immersive experience and learn about some of the many ways the Museum brings nature and science to life beyond its downtown campus! Preregistration and outdoor attire required. Transportation provided from the North Carolina Museum of Natural Sciences. Buses will depart from the museum at 9:00 a.m. and depart from Prairie Ridge at 12:30 p.m. 11:00 a.m. 6:00 p.m. Museum Cinema Day (formerly Big Screen Day) Wells Fargo IMAX Theatre, Marbles Kids Museum See schedule and description of movies on page 68. Marbles Kids Museum is five blocks from the convention center and four blocks from the North Carolina Museum of Natural Sciences. Buses will begin departing from the North Carolina Museum of Natural Sciences at 10:30 a.m. and will continue to loop every half hour on the hour until 5:00 p.m., with the last bus departing at 6:30 p.m. and returning to the convention center. Sponsored by GSCA 1:00 2:15 p.m. EXHIBITS AND ENVIRONMENTS Annual Exhibit Critique Tour: Inspirations, frustrations, outsider insights, and examples North Carolina Museum of Natural Sciences, Environmental Conference Center A walking tour of the host museum, guided by North Carolina Museum of Natural Sciences staff and a gang of exhibit profes sionals. A candid and humorous critique of exhibits on the floor, sharing a running commentary of insights from our panelists, highlighting smart features, safety concerns, improvement ideas, and some wild ways to re-imagine existing exhibits. Preregistration required. 66 ASTC 2014 CONFERENCE PROGRAM

67 TUESDAY AND WEDNESDAY, OCTOBER 21 AND 22 Session Leader: Adam Zuckerman, Director of Exhibits and Public Programs, The Discovery Museum and Planetarium, Bridgeport, CT Session Moderator: Roy Campbell, Director, Exhibits and Emerging Media, North Carolina Museum of Natural Sciences, Raleigh Presenters: Tal Berman, MadaTech, The Israel National Museum of Science, Technology and Space, Haifa; Franklin Ebbert, LandWave AE, Arlington, VA; Daniel MacDonald, Museum of Science, Boston, MA; Polly McKenna-Cress, University of the Arts, Philadelphia, PA; Clifford Wagner, Clifford Wagner Science Interactives Inc., Philadelphia, PA; Kelly Fernandi, Minotaur Mazes, Seattle, WA; Harry White, At-Bristol, United Kingdom; Wendy Lovelady, North Carolina Museum of Natural Sciences, Raleigh; and Greg Snyder, North Carolina Museum of Natural Sciences, Raleigh 1:30 4:15 p.m. Visit the Museum s Prairie Ridge Ecostation and Research Lab North Carolina Museum of Natural Sciences Explore the Museum s nearby Prairie Ridge Ecostation and Research Lab and learn about innovative, hands-on ways to engage the public at all ages and stages of learning about their connection to nature. Take a guided walking tour of the 45-acre Ecostation that highlights many ways that outdoor space can be used to answer the question, How do I get involved? Participants will also have opportunities to tour the Museum s collections of fishes, amphibians, reptiles, and invertebrates, take part in a citizen science project, participate in ongoing field research projects, and complete a hands-on demonstration about the Post-conference Tours WEDNESDAY, OCTOBER 22 8:00 a.m. 7:00 p.m. Coastal Adventure: North Carolina Aquarium/ Carolina Beach Get your feet wet in our adventure to the North Carolina Aquarium at Fort Fisher, featuring over 3,000 freshwater and marine animals. Then we will visit Carolina Beach State Park to hike the trails in search of the Venus flytrap and other unique plants in the pocosin and longleaf pine forests. Preregistration required. Fee: $220 per person (includes transportation, lunch, and access to the aquarium). Buses will begin departing from the Cabarrus Street entrance of the convention center at 8:00 a.m. and begin the return trip at 4:30 p.m. importance of collections using specimens. Join us for an immersive experience and learn about some of the many ways the Museum brings nature and science to life beyond its downtown campus! Preregistration and outdoor attire required. Transportation provided from the North Carolina Museum of Natural Sciences. Buses will depart from the museum at 1:00 p.m. and depart from Prairie Ridge at 4:30 p.m. Mountain Adventure: Hanging Rock State Park Visit one of the most easterly mountain ranges in North Carolina. Our mountain adventure includes a morning hike to the summit of Hanging Rock with its spectacular view of the countryside below. After lunch we continue our exploration of the park with a hike along forested trails to nearby waterfalls. Preregistration required. Fee: $210 per person (includes transportation and lunch). Buses will begin departing from the Cabarrus Street entrance of the convention center at 8:00 a.m. and begin the return trip at 5:00 p.m. CONFERENCE.ASTC.ORG 67

68 Come to Museum Cinema Day TUESDAY, OCTOBER 21 Wells Fargo IMAX Theatre, Marbles Kids Museum Sponsored by the Giant Screen Cinema Association (GSCA) The Giant Screen Cinema Association (GSCA) represents the business of educational cinema experiences worldwide. Visit us at Contact us for more information about these and other films, or about GSCA membership. Tammy Seldon Executive Director (919) Kelly Germain Director of Membership and Communications (651) SCHEDULE Time Film 11:00 am 12:00 pm Journey to the South Pacific 12:00 pm 1:00 pm Island of Lemurs: Madagascar 1:00 pm 2:00 pm Pandas 3D: The Journey Home 2:00 pm 3:00 pm Deepsea Challenge 3:00 pm 4:00 pm Great White Shark 4:00 pm 5:00 pm Jerusalem 5:00 pm 6:00 pm Galapagos 3D: Nature s Wonderland 68 ASTC 2014 CONFERENCE PROGRAM

69 TUESDAY, OCTOBER 21 Journey to the South Pacific Release Date: November 27, 2013 Available Formats: 2D, 3D, 15/70, IMAX Digital, Domecustomized 15/70 Length: 40:00 Producer: MacGillivray Freeman Films in partnership with IMAX Corporation Distributor: IMAX Entertainment and MacGillivray Freeman Films Contact: Bob Harman, Narrated by Academy Award winner Cate Blanchett, Journey to the South Pacific takes moviegoers on an IMAX 3D adventure to West Papua, where life flourishes above and below the sea. Join Jawi, a young island boy, on a journey aboard the Kalabia, as he encounters whale sharks, sea turtles, and giant manta rays. Home to more than 2,000 species of sea life, this exotic locale features the most diverse marine ecosystem on earth. An uplifting story of hope and celebration, Journey to the South Pacific highlights the importance of living in balance with the ocean planet we call home. Madagascar. Lemurs arrived in Madagascar as castaways millions of years ago and evolved into hundreds of diverse species but are now highly endangered. Join trailblazing scientist Dr. Patricia Wright on her lifelong mission to help these strange and adorable creatures survive in the modern world. Pandas 3D: The Journey Home Release Date: May 1, 2014 Available Formats: 2D, 3D, 15/70, DCI-compliant Digital, IMAX Digital, Dome-customized 15/70, Fulldome Length: 36:10 Producer: National Geographic Studios and Oxford Scientific Distributor: National Geographic Studios Contact: Mark Katz, mkatz@ngs.org Join us as we travel to the mystical Wolong Valley in China and venture behind closed doors at the Research Centre for the Wild Panda. With unprecedented access Oxford Scientific Films reveals the secrets of panda breeding and discovers that the Chinese are on the brink of achieving an extraordinary environmental turnaround. Island of Lemurs: Madagascar Release Date: April 4, 2014 Available Formats: 2D, 3D, 15/70, IMAX Digital, Dome-customized 15/70 Length: 40:00 Producer/Distributor: IMAX Corporation and Warner Brothers Contact: Gina Glen, gglen@imax.com Academy Award winner Morgan Freeman (Million Dollar Baby, Dolphin Tale) narrates the IMAX 3D documentary Island of Lemurs: Madagascar, the incredible true story of nature s greatest explorers lemurs. The film reunites Freeman with Drew Fellman, who also wrote and produced the 2011 IMAX 3D documentary Born to Be Wild 3D, and director David Douglas, who served as director of photography on that film. Captured with IMAX 3D cameras, Island of Lemurs: Madagascar takes audiences on a spectacular journey to the remote and wondrous world of Deepsea Challenge 3D Release Date: January 2015 Available Formats: 2D, 3D, 15/70, DCI-compliant Digital, IMAX Digital Length: 38:55 Producer: Beyond Productions, Earthship Productions, National Geographic Distributor: National Geographic Studios Contact: Mark Katz, mkatz@ngs.org Deepsea Challenge follows the dramatic story of Academy Award-winning director James Cameron s personal odyssey as he undertakes an expedition of historic proportions and extreme personal danger to the ocean s deepest point. CONFERENCE.ASTC.ORG 69

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71 TUESDAY, OCTOBER 21 Great White Shark Release Date: May 24, 2013 Available Formats: 2D, 3D, 15/70, DCI-compliant Digital, IMAX Digital, Dome-customized 15/70 Length: 40:00 Producer: Giant Screen Films, Yes/No Productions, Liquid Pictures Distributor: Giant Screen Films Contact: Tom Rooney, Misrepresented, maligned, and on the verge of extinction, the great white shark is an iconic predator: the creature we love to fear. Great White Shark will explore the great white s place in our imaginations, in our fears, and in the reality of its role at the top of the oceanic food chain. The film will concentrate on key aggregation points around the world: Mexico, South Africa, Los Angeles, and New Zealand. Key figures in the history of shark research, people whose lives have been changed by contact with the great white, will tell us of their experiences, culminating in a direct encounter between man and shark. Galapagos 3D: Nature s Wonderland Release Date: February 8, 2014 Available Formats: 3D, 15/70, DCI-compliant Digital, IMAX Digital Length: 38:59 Producer: Colossus Productions Distributor: nwave Pictures Distribution Contact: Julien Bollee, jbollee@nwave.com In the vastness of the Pacific Ocean, there is a paradise unlike any other: the Galapagos. Amongst these remote volcanic islands, life has played out over millions of years in relative isolation. The result is a wonderland of nature, with a remarkable collection of plants and charismatic animals that have all adapted to this unique environment. Narrated by Jeff Corwin, this is a story of discovery, of survival against the odds, and of nature s ingenuity, all brought to life in stunning 3D. Jerusalem Release Date: September 2013 Available Formats: 2D, 3D, 15/70, DCI-compliant Digital, IMAX Digital, Dome-customized 15/70 Length: 43:33 Producer: Arcane/Cosmic Picture Distributor: National Geographic Contact: Mark Katz, mkatz@ngs.org Jerusalem is home to some of the most sacred sites in the world for Jews, Christians, and Muslims. Put together, the followers of these three religions make up nearly 4 billion people over half our population. Even those who aren t religious recognize Jerusalem as a wellspring of events and stories that shaped Western Civilization. How did this small city on a hill become so pivotal in human history? Why does it still matter to us? CONFERENCE.ASTC.ORG 71

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73 ASTC 2014 Exhibit Hall Schedule OCTOBER 17 20, 2014 Raleigh Convention Center, Exhibit Halls A/B Friday, October 17 8:00 a.m. 5:00 p.m. Exhibitor Move-In Saturday, October 18 9:30 a.m. 5:00 p.m. Exhibit Hall Open 9:30 a.m. 10:00 a.m. Ribbon Cutting Ceremony 10:00 11:00 a.m. Mid-Morning Break in the Exhibit Hall 12:15 1:30 p.m. Networking Lunch in the Exhibit Hall 3:15 4:15 p.m. Exhibit Hall Ice Cream Break Sunday, October 19 10:30 11:00 a.m. Exhibitor/Sponsor Appreciation Breakfast 11:00 a.m. 6:30 p.m. Exhibit Hall Open 11:00 a.m. 12:30 p.m. Networking Lunch in the Exhibit Hall 11:30 a.m. 12:30 p.m. Live Demo Hour in the Exhibit Hall 5:00 6:30 p.m. Networking Reception in the Exhibit Hall 6:30 10:00 p.m. Exhibitor Move-out Monday, October 20 8:00 a.m. 12:00 p.m. Exhibitor Move-out 74 ASTC 2014 CONFERENCE PROGRAM

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75 List of Sponsors and Exhibitors Alphabetical List Action Moving Services, Atlas Van Lines 132 BURNSVILLE, MN Action Moving Services is an awardwinning interstate agent for Atlas Van Lines. Action has many years of experience in transportation and warehousing of exhibits both domestically and internationally. ALCHEMY studio 420 MAPLEWOOD, NJ ALCHEMY studio is an experience/ exhibition development and design studio that plans, develops, and provides creative direction for museums, science centers, and other lifelong learning experiences. Alcoa Power Generating Inc., Yadkin Division* BADIN, NC page/home.asp For nearly 100 years, Alcoa-Yadkin has been generating clean renewable energy from a series of hydroelectric dams along the Yadkin River in central North Carolina. American Alliance of Museums 138 WASHINGTON, DC Our name reflects our commitment to unite the field in making the case that museums are essential. Learn how our approach makes membership affordable, accessible, and relevant. * ASTC Annual Conference Sponsor American Museum of Natural History (AMNH) 727* NEW YORK, NY AMNH is a global leader in providing state-of-the-art traveling exhibitions, planetarium shows, HD programming, customizable intellectual property, and fully fabricated exhibition components to museums worldwide. Arizona Science Center* PHOENIX, AZ Arizona Science Center s mission is to inspire, educate, and entertain people of all ages about science. Using an informal, hands-on approach to science exploration and inspiration, the Center has more than 164,000 square feet of space, of which 98,000 is dedicated to the exploration of our guests. Available Light 802 SALEM, MA Available Light is an industry-leading lighting design firm specializing in museum exhibition, sustainable architecture, and corporate communication events. Batwin + Robin Productions, Inc.* NEW YORK, NY We are multimedia storytellers. Using innovative media and technology we design experiences that engage the imagination, intellect, and senses experiences as distinctive as our clients. Benee s, Inc. 130 FARMINGTON, MO Benee s, Inc. is a diverse manufacturer of school and early childhood furniture, custom pieces for museums, and store fixture/display furniture for a wide range of customers. If you can think of it, we can make it for you! Betty Brinn Children s Museum 917 MILWAUKEE, WI Betty Brinn Children s Museum offers high-quality exhibits for sale and rent that are designed to help children build fundamental skills that support school readiness and a child s lifelong success. Blackbaud, Inc. 607* Charleston, SC Blackbaud offers a full spectrum of cloud-based and on-premise software solutions and related services for organization of all sizes. Blue Telescope 616 NEW YORK, NY Blue Telescope Studios uses technology, storytelling, and design to create unique interactive experiences that communicate, educate, and entertain. We combine emerging and mature technologies to dynamically illustrate complex concepts and data. Boss Display Corporation 632 COLUMBUS, OH Boss Display Corporation has been designing and fabricating interactive exhibits for science centers and children s museums for over 30 years. 76 ASTC 2014 CONFERENCE PROGRAM

76 BPI 307 NORWOOD, MA BPI creates compelling experiences through exciting and memorable multimedia-based exhibits. We offer interactive programming, film production, experiential design, and hardware integration services. Brad Larson Media, Inc. 431 CANTON, MA Developer of StoryKiosk: Add visitors stories to exhibits, upload to YouTube and Facebook, and stories home for post-visit learning. Breeze Creative Ltd. 815 MOSHAV BNEI ATAROT, ISRAEL Creativity has no boundaries but it has an address ( com/en)! We offer unique interactive science exhibitions, digital media, content development, and experience design. Budd Wentz Productions (Wentzscope Microscopes) 416 OAKLAND, CA WENTZSCOPE Easy-View Microscopes, featuring a giant view lens and battle-zone construction for hands-on exhibits. A solid reputation spanning two decades. Earth-friendly, using only 4 watts of electricity. Burroughs Wellcome Fund* RESEARCH TRIANGLE PARK, NC The Burroughs Wellcome Fund is an independent private foundation dedicated to advancing the biomedical sciences by supporting research and other scientific and educational activities. BWC Visual Technology, Spherical Systems 321 UPPER MARLBORO, MD BWC Visual Technology is an authorized dealer for spherical displays, globes, NOAA Science On a Sphere, iglobe, iglobe 3D, Backlit, and traditional trade show portable exhibits. California Science Center 925 LOS ANGELES, CA The California Science Center offers fun, educational, and interactive traveling exhibits and exhibit design sales. Experience Goose Bumps! The Science of Fear and Science in Toyland! Capitol Broadcasting Company, Inc.* RALEIGH, NC Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAL Digital, WRAZ-TV, WRAZ Digital, WRAL-FM, WRAL- HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC- HD3, WCLY-AM, WCMC-HD4, Microspace, CBC New Media Group, and Wolfpack Sports Properties (a joint venture with Learfield Sports) in Raleigh, NC; WILM-TV and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club in Durham, NC; and real estate interests including the American Tobacco Project and Diamond View office buildings in Durham, NC. Carnegie Science Center 114 PITTSBURGH, PA Carnegie Science Center is partnering with Bicycle Museum of America to tour the traveling exhibition BIKES: Science on Two Wheels in Catawba Science Center 316 HICKORY, NC Renting exhibitions to small and medium-sized science and children s museums. Center for Advancement of Informal Science Education (CAISE) 426 WASHINGTON, DC The Center for Advancement of Informal Science Education (CAISE) is an NSF-funded resource center for professionals designing, evaluating, and researching science, technology, engineering, and math (STEM) education experiences outside of classroom settings. Chicago Scenic Studios Inc. 729 CHICAGO, IL With more than 35 years in business, Chicago Scenic Studios provides custom design, fabrication, and management to museums, helping clients add excitement to immersive environments. CONFERENCE.ASTC.ORG 77

77 Children s Discovery Museum of San Jose (CDM) 140 SAN JOSE, CA CDM is the distributor of two creative math- and science-based exhibits sure to delight your visitors: Pinscreen and Gear Up! components. The Children s Museum of Indianapolis 726 INDIANAPOLIS, IN Provider of interactive traveling exhibitions: Bob the Builder Project: Build It, LEGO Castle Adventure, Nickelodeon s Dora & Diego Let s Explore!, and LEGO Travel Adventure. Cincinnati Museum Center 913 CINCINNATI, OH traveling-exhibits Design, fabrication, and tour management: from permanent installations to traveling exhibitions to mobile education trailers share your vision and we ll make it happen! CINNABAR 803 LOS ANGELES, CA Cinnabar offers collaborative and creative exhibit design, development, and production with a focus on interpretive planning, content preparation, multi-media systems, interactives, specialty fabrication, and sustainability. Connecticut Science Center* HARTFORD, CT With an attraction of this magnitude, exhibits rivaling the most unique in the world, programs with the potential to become national models, partnerships with a range of educational organizations, and involvement from global business leaders and benefactors, the Connecticut Science Center is the state s premier destination for informal science learning, and is well on its way to becoming the state s foremost Science, Technology, Engineering, and Mathematics (STEM) resource. Convergence LLC 416 ALISO VIEJO, CA Ticketing for all your needs: online, POS, mobile POS, registration, mobile. Cornell Lab of Ornithology 935 ITHACA, NY We partner with science centers to inspire teachers, students, and the public to participate in citizen science and learn about birds and the natural world. Creative Discovery Museum 536 CHATTANOOGA, TN Creative Discovery Museum is working with the BioEnergy Science Center in Oak Ridge, TN to develop free alternative energy programming and resources for science centers and museums nationwide. D3D Cinema 625 EVANSTON, IL Complete digital 3D cinema solutions built around four core capabilities: theater design and installation; touring exhibition theaters; 3D film content; and signature film production. Design and Production Incorporated* LORTON, VA Founded in 1949, Design and Production Incorporated is a fullservice provider of museum-quality exhibit fabrication including pre-construction services, media hardware integration, and exhibition lighting systems. Digitalis Education Solutions, Inc. 631 BREMERTON, WA Digitarium digital planetarium systems and Digitalis inflatable domes: portable, capable, cost-effective astronomy education tools. Easiest operation, lowest training costs, best value on the market. Dinosaurs Unearthed 601* RICHMOND, BC, CANADA Dinosaurs Unearthed leads the industry with turnkey, innovative, and immersive indoor and outdoor experiences, custom-designed to engage, entertain, and educate your audiences of all ages. * ASTC Annual Conference Sponsor 78 ASTC 2014 CONFERENCE PROGRAM

78 Electrosonic* LOS ANGELES, CA Electrosonic specializes in interpreting client requirements and turning audiovisual needs into integrated systems that engage, excite, and operate reliably in every environment. The Elumenati, LLC 110 MILWAUKEE, WI We create novel applications of immersion and interactivity in simple, effective systems like the GeoDome, Magic Planets with our OmniFocus projection technology, and custom exhibits. Ennead Architects LLP* NEW YORK, NY We create architecture that shapes the public realm; this has been central to our practice since Our 180-person firm, based in New York City, works primarily with educational, cultural, and scientific clients, including some of the most venerable institutions in North America. eplanetarium 637 HOUSTON, TX More than a portable planetarium, the Discovery Dome is an immersive learning theater, which can be used to teach many subjects, including astronomy and night-sky lessons. Evans & Sutherland Digital Theater 401/403* SALT LAKE CITY, UT Evans & Sutherland and its subsidiary, Spitz, provide Digistar 5, the world s most advanced digital planetarium, NanoSeam projection domes, and a catalog of full-dome content. Event Network* SAN DIEGO, CA Event Network is the leading operator of gift shops for science centers, natural history museums, and other highly regarded cultural attractions throughout North America and Europe. Evergreen Exhibitions 919 SAN ANTONIO, TX Evergreen Exhibitions is a premier provider of interactive educational exhibitions, with over 19 years of experience touring science, natural history, art, and object exhibitions worldwide. Exhibits Development Group 828 ST. PAUL, MN Exhibits Development Group is committed to initiating and promoting international cultural and intellectual exchange by bringing high-quality traveling exhibitions of art, science, and history to a broad and diverse audience. Exploratorium 215 SAN FRANCISCO, CA Exploratorium Global Studios provides museum planning + design, exhibit prototyping and fabrication, education, and professional development services to other organizations worldwide. Explorer Systems 930 KELSEYVILLE, CA Comprehensive and affordable software designed to help museums increase revenue by effectively managing admissions, camps, schools, birthdays, membership, development, gift shops, and online services. Fentress Architects* WASHINGTON, DC Fentress Architects is a global design firm that passionately pursues the creation of inspired, sustainable, and iconic architecture that will improve the human environment. The Field Museum of Natural History 717 CHICAGO, IL The Field Museum combines ground-breaking research of its world-renowned scientific staff and award-winning design expertise to create high-quality traveling exhibitions. The Franklin Institute 530* PHILADELPHIA, PA A leader in interactive exhibits, we make science fun and accessible to the public. We offer consulting services, traveling exhibition rentals, and exhibits for sale. Friends of the North Carolina Museum of Natural Sciences* RALEIGH, NC membership Friends of the NC Museum of Natural Sciences is proud to be the nonprofit support organization for the Museum. CONFERENCE.ASTC.ORG 79

79 Gateway Ticketing Systems 630 BOYERTOWN, PA Gateway Ticketing Systems provides software solutions for ticketing, admission control, passes and membership, group and consignment sales, consumer and mobile web stores, F&B, and retail. Giant Screen Cinema Association (GSCA) 500* HOLLY SPRINGS, NC GSCA s core purpose is to advance the production and presentation of educational giant screen and cultural cinema experiences globally. Global Experience Specialists (GES)* GES Entertainment is a leader in the creation and management of touring exhibitions including Harry Potter : The Exhibition and National Geographic Presents: Earth Explorers. GRANDSTAND Saint Louis Science Center 417 ST. LOUIS, MO com GRANDSTAND is an ASTC/Saint Louis Science Center booth by and for small science centers. We all know that small science centers specialize in doing amazing programs for almost no money. Here s your chance to see those great ideas. Group Delphi 900 ALAMEDA, CA Provides fabrication, graphic production, digital content, AV design, and integration, as well as installation services for agencies and institutions. With our people, under one roof. Gunther von Hagens BODY WORLDS 931 HEIDELBERG, GERMANY Experienced by nearly 40 million people, the original anatomical exhibition (human and animal) by the inventor of Plastination, with an established body donation program. Haizlip Studio 311 MEMPHIS, TN Specialists in planning, exhibition, and architectural design for family learning environments and attractions. Hands On! Inc* ST. PETERSBURG, FL Through educational innovation, superior design, and flawless fabrication, we create enchanting exhibitions that embody the excitement of scientific discovery and reflect each client s unique mission. Imagination Playground 315 NEW YORK, NY Imagination Playground is a loose parts mobile playground. We transform children s lives through play! Imagine Exhibitions Inc. 827* ATLANTA, GA Imagine Exhibitions offers traveling exhibitions and museum consulting on a variety of topics, and has a semipermanent venue to host exhibitions in Las Vegas. * ASTC Annual Conference Sponsor IMAX* IMAX Corporation is one of the world s leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX theatre network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe. Inhance Digital 120 LOS ANGELES, CA Inhance Digital is a cutting-edge interactive marketing agency that excels in translating complex messages, concepts, products, and processes into unforgettable multimedia experiences. Jack Rouse Associates 627 CINCINNATI, OH Jack Rouse Associates (JRA) provides master planning, exhibit design, media production, and project management for science-technology centers around the world. JMP* CARY, NC JMP, a business unit of SAS, produces interactive software for statistical education, exploration, and discovery. JMP links dynamic data visualization with comprehensive statistical analysis, in memory and on the desktop. Jonathan Engineering Ltd. 636 KIRYAT TIVON, ISRAEL Jonathan Engineering specializes in the development and production of interactive scientific exhibits which demonstrate physics principles. Our exhibits strengthen the motivation for exploration. 80 ASTC 2014 CONFERENCE PROGRAM

80 K NEX 929 HATFIELD, PA K NEX: Thrill Rides Exhibit boasts 15 fully functioning amusement park rides made exclusively from K NEX and includes our unique weigh and pay building stations. Stop by to learn more! KEVA planks Museum Exhibits 217 ELKTON, MD Thousands of precision KEVA planks create an unforgettable construction and design experience for the entire family. We put the STEAM in STEM by fusing art with science. King Abdulaziz Center for World Culture 301* DHARAN, SAUDI ARABIA The flagship of Saudi Aramco s corporate social responsibility initiative, the King Abdulaziz Center for World Culture aims to foster knowledge, creativity, innovation, and cross-cultural engagement in Saudi Arabia. Konica Minolta Planetarium Magna-Tech Electronic Co. Inc. 101 NORTH MIAMI, FL Magna-Tech Electronic and Konica Minolta Planetariums offer a total solution for state-of-the-art digital planetariums. Our services include financing, engineering, design, and much more. Kraemer Design & Production, Inc. 435 CINCINNATI, OH A full-service firm specializing in the design of exhibits and environment for the family visitor, from master planning through experience implementation. KRE * ATLANTA, GA KRE8 360 provides comprehensive design solutions, content development, and immersive, educational traveling exhibitions for science centers, museums, zoos, and aquariums. Kubik Maltbie, Inc. 621 MT. LAUREL, NJ For 53 years, Maltbie has focused on developing its ability to produce industry-leading permanent museum exhibitions. Kurt Hüttinger GmbH & Co. KG 640 SCHWAIG BEI NUREMBERG, GERMANY Hüttinger is a one-stop shop for exhibition planning, design, and fabrication. We develop exhibitions that promote exploration and understanding through multi-sensory experience. Laser Fantasy 141 BELLEVUE, WA Specializing in planetarium laser shows, Laser Fantasy produces innovative laser lighting effects for science centers, theme parks, corporate events, and custom projects to entertain and inspire audiences the world over. Lifelong Learning Group* COLUMBUS, OH The Lifelong Learning Group provides expert research and evaluation to help institutions develop concepts, test ideas, and understand the impact of their exhibits and programs. Luci Creative 216 LINCOLNWOOD, IL We are experiential storytellers. We plan and design museum exhibits, interactive displays, and other experiential environments, and provide fabrication and installation with our parent company, Ravenswood Studio, Inc. Magnolia Consulting, LLC* CHARLOTTESVILLE, VA Magnolia Consulting, LLC, is a woman-owned small business specializing in evaluation and research for STEM providers and programs across the country. Marbles Kids Museum* RALEIGH, NC Marbles Kids Museum provides extraordinary adventures in play. Our colorful hands-on, minds-on exhibits and educational IMAX movies inspire children to imagine, create, discover, and learn! Marc Spiegel s Einstein Alive! 340 WASHINGTON, DC Marc Spiegel brings Einstein to life. Using unforgettable songs, humor, and audience participation, Einstein explains motion and relativity. Perfect for museum, school, and family audiences. Michael Holland Productions 933 BOZEMAN, MT com MacroMicro: The traveling exhibition revealing small secrets of nature through the power of 3D printing. Visitors experience microscopic biological specimens as three-dimensional objects for the first time. CONFERENCE.ASTC.ORG 81

81 Michigan Science Center 104 DETROIT, MI The Michigan Science Center is promoting a new planetarium full-dome show, kiosk exhibit, and educator guide on the sun and space weather. MindSplash 106 NAPERVILLE, IL MindSplash creates interactive exhibits and environments proven to keep visitors coming back! We offer individual exhibits like A-Mazing Airways, master planning, design, and exhibit enrichment. Minnesota Children s Museum 327 ST. PAUL, MN The Minnesota Children s Museum Traveling Exhibits Manager Amber Stevenson and Coordinator Mitch Boerner will be available to answer any questions about the wonderful exhibits available for rent. Minotaur Mazes 722 SEATTLE, WA Minotaur Mazes creates immersive traveling exhibitions built on the powerful appeal of walk-through mazes. Our exhibitions foster curiosity and empathy while inspiring global responsibility. MultiTouch Americas 710 LOS GATOS, CA MultiTouch is the leading developer of interactive display systems. Our MultiTaction technology combines unlimited interaction capabilities with unparalleled responsiveness and scalability. National Center for Interactive Learning 325 BOULDER, CO The National Center for Interactive Learning at the Space Science Institute is currently touring the Great Balls of Fire exhibit, and highlighting innovative games and apps. National Geographic Studios 517* NEW YORK, NY movies.nationalgeographic.com National Geographic Studios produces and distributes award-winning large format and digital 3D and 2D films for institutional and commercial theaters worldwide. National Living Laboratory 108 BOSTON, MA Learn how you can become involved in the National Living Laboratory Initiative, and try research-inspired educational activities that foster public awareness of child development. National Oceanic and Atmospheric Administration 122 WASHINGTON, DC NOAA is a federal science agency providing earth systems information and services. NOAA s science touches the lives of all Americans, encouraging environmental literacy and stewardship. Natural History Museum 927 LONDON, ENGLAND, UK The Natural History Museum in London draws on the experience of the 300 scientists working at the museum to create its ground-breaking and award-winning traveling exhibitions. NCR POS Systems 118 NEW YORK, NY NCR, the leader in POS systems, offers online ticketing, POS, mobile, shopping cart. Integrates with Outbound Software and Raisers Edge. NISE Network 203 ST. PAUL, MN The NISE Network is a community of researchers and informal science educators dedicated to fostering public awareness of, engagement with, and understanding of, nanoscience, engineering, and technology. Nobox Museum Strategies 100* AMARILLO, TX Hire an entire team of experts to help you grow earned income. For-profit business strategies for a nonprofit world. North Carolina Grassroots Science Museums Collaborative* The NC Grassroots Science Museums Collaborative with 35 diverse members applies its collective effort to inspire, educate, and benefit our state s citizens in the STEM fields. North Carolina State University* RALEIGH, NC From our origins teaching the agricultural and mechanical arts, North Carolina State University has grown to become a pre-eminent research enterprise that advances knowledge in science, technology, engineering, math, design, the humanities and social sciences, textiles, and veterinary medicine. * ASTC Annual Conference Sponsor 82 ASTC 2014 CONFERENCE PROGRAM

82 NRG! Exhibits 921 KIRKLAND, WA Our traveling exhibits are immersive, engaging, educational, and fun. We offer a variety of topics that visitors truly enjoy, ranging from sustainability to treasure hunting. nwave Pictures Distribution 814 PALMDALE, CA nwave Studios is a fully integrated digital studio specializing exclusively in producing, developing, and financing 3D (stereoscopic) content for the institutional and attractionthemed entertainment market. Ontario Science Centre 817 TORONTO, ON, CANADA We offer customized science experiences and duplicates or modified versions of existing exhibits using our in-house design and fabrication team. Oregon Museum of Science and Industry 923 PORTLAND, OR OMSI is known internationally for innovative, educational, highly interactive science exhibits. OMSI provides traveling exhibits, exhibit sales, customized exhibits, exhibit development, evaluation, and fabrication. Outbound Software 214 KILL DEVIL HILLS, NC Outbound Software is a complete online reservation, scheduling, and ticketing solution for your education, visitor services, development, special events, and group sales departments. Pacific Studio 201 SEATTLE, WA Pacific Studio s artisans and craftspeople create highly engaging and interactive experiences for museums, visitor centers, and public spaces throughout the United States. Patron Technology 241 NEW YORK, NY Patron Technology is revolutionizing cultural institutions with PatronManager CRM, a cloud-based customer relationship management solution built on Salesforce.com, integrating ticketing, memberships, and fundraising in one database. Pepsi Bottling Ventures* RALEIGH, NC Pepsi proudly sponsors the ASTC Conference. Pepsi has a 100+-year history of driving brand innovation, while serving as a corporate steward with a genuine concern for our community. The Portico Group 706 SEATTLE, WA As an interdisciplinary firm, our work expresses our place-based approach to design, which is linked to the physical, environmental, and cultural characteristics of each project. PotashCorp* AURORA, NC PotashCorp plays an integral role in global food production. Our potash, phosphate, and nitrogen products offer a responsible and practical solution for a growing world. Premier Exhibitions Inc. 501* ATLANTA, GA PRXI is the recognized leader in developing and displaying unforgettable exhibitions for education and entertainment that utilize compelling stories and authentic artifacts in extraordinary settings. Randi Korn & Associates, Inc.* ALEXANDRIA, VA We are planning, evaluation, and research specialists who support museums and other cultural organizations as they pursue achieving impact. RedBox Workshop, Ltd. 502* CHICAGO, IL RedBox Workshop collaboratively designs and fabricates interactive, immersive, intuitive exhibits, addressing multiple intelligences and educational models to reach diverse audiences. IPMA Certified Project Management. Richard Lewis Media Group 715 WATERTOWN, MA The Richard Lewis Media Group specializes in the planning, design, and production of media projects and installations for museums and public facilities worldwide. Rocky Top Catering* RALEIGH, NC Rocky Top Catering is committed to making your next function a memorable experience. We won t settle for the ordinary, and neither should you. CONFERENCE.ASTC.ORG 83

83 Roto 515* DUBLIN, OH Roto is an international design-build firm specializing in highly interactive exhibits and master plans for today s leading science centers. RTI International* RESEARCH TRIANGLE PARK, NC RTI is an independent, nonprofit institute that provides research, development, and technical services to government and commercial clients worldwide. SAS Curriculum Pathways 907 CARY, NC Available to educators at no cost, SAS Curriculum Pathways provides interactive, standards-based resources in the core disciplines for traditional, virtual, and home schools. Visit com. Science First/STARLAB 331 YULEE, FL We specialize in the design, manufacturing, and marketing of handson science educational products. Our STARLAB planetariums create an exciting, immersive, and lasting learning experience. Science Gallery International 317 DUBLIN, IRELAND Supporting the newly-established Global Science Gallery Network and promoting its traveling exhibits, including ILLUSION, SURFACE TENSION, BIORHYTHM, and STRANGE WEATHER. Science Museum of Minnesota 816 ST. PAUL, MN The Science Museum of Minnesota offers the highest-quality traveling exhibitions, as well as master planning, development, design, and fabrication services for your exhibition projects. Science North 720 SUDBURY, ON, CANADA Science North, Canada, since 1984 we have created award-winning, high impact, traveling exhibits, exhibits, and multimedia experiences for science centers, museums, and visitor centers worldwide. Science/AAAS 136 WASHINGTON, DC AAAS (The American Association for the Advancement of Science) publishes Science, a multidisciplinary peer-reviewed journal, and offers programs and career development resources for scientists. Sciencenter 531 ITHACA, NY Sciencenter offers fun, hands-on, interactive exhibitions. Experience plate tectonics and engineering in When the Earth Shakes; journey from mountain stream to the sea in Ocean Bound! SciWorks 441 WINSTON-SALEM, NC We are a museum which has been producing exhibits for sale for the past 17 years. Traveling exhibits include: ToyTime and Science Pods. Seiler Instrument/Carl Zeiss 117 ST. LOUIS, MO Exclusive distributor of Carl Zeiss Planetariums for the United States and Canada. Siriusware, Inc. 300 TAOS, NM Eliminate the need for multiple software systems with Siriusware s integrated point-of-sale solutions. Products include admissions, memberships, group reservations, retail, food service, kiosks, e-commerce, and more. SITU Studio 937 BROOKLYN, NY SITU Studio is an architectural design, fabrication, and research practice with a strong commitment to material experimentation at a wide range of scales. Sky-Skan, Inc. 701* NASHUA, NH Sky-Skan s Definiti digital fulldome theaters educate millions with fantastic voyages through space, entertain using ultra-high resolution visuals, and inspire children to science and technology careers. Smart Monkeys, Inc. 540 MIAMI, FL Smart Monkeys, Inc. is a forwardthinking technical consultant specialized in feature-centric design and Show Control implementation. * ASTC Annual Conference Sponsor 84 ASTC 2014 CONFERENCE PROGRAM

84 SoundTube Entertainment 437 PARK CITY, UT SoundTube brings high-quality audio to interactive displays, dioramas, entryways, cafes, outdoor exhibits, and more. Speakers are available in a wide range of sizes and styles. Spitz, Inc. 902 CHADDS FORD, PA Spitz is the world s leading provider of projection domes for planetariums, large format cinemas, and attractions. Spitz also provides signature architectural exterior and interior domes. Stage Nine Exhibit Design 337 SACRAMENTO, CA Stage Nine Exhibit Design creates interactive and educational exhibits for fairs, expositions, conventions, museums, and science centers. Since 1999, we have served a wide range of clients throughout North America and beyond. Stratasys 323 BILLERICA, MA Stratasys manufactures 3D printers and materials that enable designers, manufacturers, educators, and hobbyists to produce concept models, prototypes, and finished parts from 3D content. Superior Exhibits & Design, Inc.* ELK GROVE VILLAGE, IL Superior Exhibits fabricates interactive permanent and traveling exhibits. Full in-house capabilities include: interactives, electronics, metal, welding, acrylic, plastic, cabinetry, finishing, scenic, graphics, and installation. TAM Retail 102 ORLAND PARK, IL TAM Retail is the premier software provider for advanced point of sale, e-commerce, inventory management, reservations management, admissions, and membership management. Teaching Institute for Excellence in STEM (TIES)* CLEVELAND HEIGHTS, OH TIES uses the Engineering Design Process to build robust STEM ecosystems throughout the PreK-20+ pipeline to ensure STEM literacy and a thriving economic future for all. TechnoFrolics 801 SOMERVILLE, MA Science-artworks and interactive exhibits. ChoreoV: real-world device choreography from video! Dancing Trees magnetic dust. FrameGlide Spin Browser video explorer. Dancing Banners performance fabric. Tessitura Network 406* DALLAS, TX Tessitura Software is a fully-integrated, single database for ticketing/admissions, CRM, marketing, fundraising, memberships, business intelligence, and real-time web and mobile transactions. Additional services from the Tessitura Network include a hosted option, access control ticket scanning, ticketing within Facebook, and more, as well as 24/7 support and learning resources. 3D Systems 915 NEW YORK, NY 3D Systems, in collaboration with ASTC, is launching the Maker Lab Club, helping museums, science and tech centers obtain donated 3D printers. Find out more at Time Warner Cable Inc.* Time Warner Cable Inc. is among the largest providers of video, highspeed data, and voice services in the United States, connecting 15 million customers to entertainment, information, and each other. Toronto International Film Festival 634 TORONTO, ON, CANADA The Toronto International Film Festival is currently touring digiplay- Space, an interactive exhibition that provides hands-on learning opportunities for kids by inspiring creative thinking through play. TrioTech 615 MONTREAL, PQ, CANADA Triotech prides itself in developing high-impact products such as 7Di, XD Dark Ride, and XD Theaters, which offer an intense and realistic experience with a multi-seat 6D motion simulator ride. The Umstead Hotel and Spa* CARY, NC A luxurious destination outside of Raleigh featuring original art, lake view rooms, local cuisine, and a spa inspired by nature. CONFERENCE.ASTC.ORG 85

85 Unified Field, Inc. 415* NEW YORK, NY Unified Field creates interactive media that combine bold ideas, advanced technology, and elegant designs to provide audiences with rich sensory experiences and knowledge. Universal Services Associates, Inc. 532 COLWYN, PA Universal Services Associates (USA, Inc.), is a full-service fabrication firm, specializing in museums, interactive exhibits, prototyping, engineering, and design/build projects. USDA Forest Service Southern Research Station* ASHEVILLE, NC The Southern Research Station is part of the USDA Forest Service. Headquartered in Asheville, NC, it serves all 13 southern states and beyond. vcalc LLC 433* HAGERSTOWN, MD See the power of the world s first collaboration calculating system. vcalc. com is a free online tool where math users of all levels get the math they need for free. Virginia Air and Space Center 134 HAMPTON, VA VASC has teamed up with NASA to bring space weather education to the community with a simulation of the aurora via the Planeterrella device. Virginia Commonwealth University 115 RICHMOND, VA Secrets of the Sequence: FREE online video series available for teachers/museum educators to download/ stream. Fifty minute videos with lesson plans. VitalSigns 112 DUBLIN, OH VitalSigns specializes in digital signage and interactive media. One-hundred and fifty talented and creative people, the latest hardware and software, for all your display and kiosk needs. Whitaker Center for Science and the Arts 708 HARRISBURG, PA Take a journey of discovery with Expedition Chesapeake, a multi-media watershed education project that includes a giant screen film, digitallydelivered educational materials, a made-for-tv documentary, and traveling exhibition. World Biotech Tour 609 WASHINGTON, DC The World Biotech Tour (WBT) brings the excitement of biotechnology to a world audience by uniquely partnering international science centers with a leading biotechnology company. Worldfx, Inc. 240 CINCINNATI, OH Worldfx provides state-of-the-art, real world visualizations of the Earth using satellite-imagery mosaics and large-format print mediums. Our products include large inflatable replicas of the Earth, large format Earth murals and globes, and custom satellite-imagery derived products for a number of markets. Zane Bennett Contemporary Art 537 ALBUQUERQUE, NM At Zane Bennett Contemporary Art, you will find unexpected art programs and exhibitions which are engaging and visually stimulating. The nearly 10,000-square foot space allows for ongoing offerings of important and well-established contemporary artists, internationallyknown mid-career, emerging and regional artists, as well as blue chip artists. You will find accessible exhibits of paintings, prints, drawings, substantial sculpture, photography, and other fine art. 86 ASTC 2014 CONFERENCE PROGRAM

86 A Cooperative Agreement with the National Science Foundation Advancing Informal STEM Learning AISL Program INFORMALSCIENCE.ORG An online community and collection of informal STEM learning project, evaluation, and research resources. Join our Community: share your work with the field, receive timely news and information from CAISE, participate in Group discussions, and find potential collaborators. Search and Browse: our collection of informal STEM learning resources. Guide your search with tag categories such as learning environment, content, and audience. Access peer-reviewed learning research articles through the EBSCO database. Make the Case: access exemplars and evidence that portray the quality, variety, and impact of informal STEM learning experiences. Association of Science-Technology Centers 818 Connecticut Avenue, 7th Floor Washington, D.C (202) This material is based upon work supported by the National Science Foundation. (Award Nos. DRL / DRL ). Any opinions, findings, and conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of the National Science Foundation

87 Exhibitors by Category ACOUSTICS/SOUNDS SYSTEMS SoundTube Entertainment 437 ANIMATION Blue Telescope 616 Inhance Digital 120 The Portico Group 706 ARCHITECTURE Konica Minolta Planetarium/ Magna-Tech Electronic Co. Inc. 101 The Portico Group 706 SITU Studio 937 Spitz, Inc. 902 ASSOCIATIONS American Alliance of Museums 138 Giant Screen Cinema Association 500 Science/AAAS 136 AUDIO/VISUAL BPI 307 Budd Wentz Productions (Wentzscope Microscopes) 309 D3D Cinema 625 Digitalis Education Solutions, Inc. 631 The Elumenati, LLC 110 Laser Fantasy 141 Richard Lewis Media Group 715 Smart Monkeys, Inc. 540 Virginia Air and Space Center 134 VitalSigns 112 COMPUTER SOFTWARE Blackbaud, Inc. 607 Brad Larson Media, Inc. 431 Convergence LLC 416 Creative Discovery Museum 536 Gateway Ticketing Systems, Inc. 630 MultiTouch Americas 710 NCR POS Systems 118 Outbound Software 214 Siriusware, Inc. 300 TAM Retail 102 Tessitura Network 406 CONSULTANTS ALCHEMY Studio 420 The Field Museum of Natural History 717 Gateway Ticketing Systems, Inc. 630 Haizlip Studio 311 Imagine Exhibitions Inc. 827 Kraemer Design & Production, Inc. 435 MindSplash 106 Smart Monkeys, Inc. 540 DIGITAL EQUIPMENT/ SERVICES Konica Minolta Planetarium/ Magna-Tech Electronic Co. Inc. 101 EDUCATIONAL PROGRAMS Cornell Lab of Ornithology 935 Creative Discovery Museum 536 eplanetarium 637 Exploratorium 215 Marc Spiegel s Einstein Alive! 340 Michigan Science Center 104 Minotaur Mazes 722 National Living Laboratory 108 NISE Net 203 SAS Curriculum Pathways 907 Science First/STARLAB 331 Science/AAAS 136 Stage Nine Exhibit Design 337 TrioTech 615 Virginia Air and Space Center 134 Virginia Commonwealth University 115 Whitaker Center for Science and the Arts 108 ELECTRONIC/MULTIMEDIA PRODUCTS Breeze Creative Ltd. 815 Digitalis Education Solutions, Inc. 631 The Field Museum of Natural History 717 Imagination Playground 315 National Center for Interactive Learning 325 TechnoFrolics 801 Virginia Commonwealth University ASTC 2014 CONFERENCE PROGRAM

88 EXHIBIT DESIGN ALCHEMY Studio 420 Boss Display Corporation 632 BPI 307 California Science Center 925 Carnegie Science Center 114 Chicago Scenic Studios Inc. 729 CINNABAR 803 The Elumenati, LLC 110 Exhibits Development Group 828 Exploratorium 215 The Franklin Institute 530 Group Delphi 900 Haizlip Studio 311 Jack Rouse Associates 627 KEVA planks Museum Exhibits 217 Kraemer Design & Production, Inc. 435 KRE Kurt Hüttinger GmbH & Co. KG 640 Luci Creative 216 MindSplash 106 NRG! Exhibits 921 Ontario Science Centre 817 Pacific Studio 201 The Portico Group 706 Premier Exhibitions Inc. 501 RedBox Workshop, Ltd. 502 Roto 515 SITU Studio 937 Stage Nine Exhibit Design 337 Universal Services Associates, Inc. 532 EXHIBIT DISPLAY SYSTEMS Budd Wentz Productions (Wentzscope Microscopes) 309 Sky-Skan, Inc. 701 EXHIBITIONS FOR RENT/ PURCHASE Betty Brinn Children s Museum 917 Breeze Creative Ltd. 815 California Science Center 925 Carnegie Science Center 114 Catawba Science Center 316 Children s Discovery Museum of San Jose 140 The Children s Museum of Indianapolis 726 Cincinnati Museum Center 913 Dinosaurs Unearthed 631 Evergreen Exhibitions 919 Exhibits Development Group 828 Exploratorium 215 The Field Museum of Natural History 717 The Franklin Institute 530 Gunther von Hagens BODY WORLDS 931 Imagination Playground 315 Imagine Exhibitions Inc. 827 KRE Michael Holland Productions 933 Minnesota Children s Museum 327 National Center for Interactive Learning 325 Natural History Museum 927 NISE Net 203 NRG! Exhibits 921 Ontario Science Centre 817 Oregon Museum of Science and Industry (OMSI) 923 Premier Exhibitions Inc. 501 RedBox Workshop, Ltd. 502 Science Gallery International 317 Science Museum of Minnesota 816 Science North 720 Sciencenter 531 SciWorks 441 Stage Nine Exhibit Design 337 Toronto International Film Festival 634 FABRICATORS American Museum of Natural History 727 Boss Display Corporation 632 Chicago Scenic Studios Inc. 729 Cincinnati Museum Center 913 CINNABAR 803 Group Delphi 900 Jonathan Engineering Ltd. 636 Kubik Maltbie, Inc. 621 Kurt Hüttinger GmbH & Co. KG 640 Luci Creative 216 Michael Holland Productions 933 Pacific Studio 201 RedBox Workshop, Ltd. 502 Roto 515 SciWorks 441 Universal Services Associates, Inc. 532 CONFERENCE.ASTC.ORG 89

89 FILM/VIDEO D3D Cinema 625 Evans & Sutherland Digital Theater 401/403 Giant Screen Cinema Association 500 Jack Rouse Associates 627 National Geographic Cinema Ventures 517 nwave Pictures Distribution 814 Richard Lewis Media Group 715 SITU Studio 937 TechnoFrolics 801 Virginia Commonwealth University 115 FUNDRAISING Blackbaud, Inc. 607 Patron Technology 241 Tessitura Network 406 GRAPHIC DESIGN ALCHEMY Studio 420 Haizlip Studio 311 Kraemer Design & Production, Inc. 435 INSTALLATION/DISMANTLING Kubik Maltbie, Inc. 621 Pacific Studio 201 INTERACTIVE Betty Brinn Children s Museum 917 Blue Telescope 616 Boss Display Corporation 632 BPI 307 Breeze Creative Ltd. 815 Budd Wentz Productions (Wentzscope Microscopes) 309 Chicago Scenic Studios Inc. 729 Cornell Lab of Ornithology 935 The Elumenati, LLC 110 Inhance Digital 120 Jonathan Engineering Ltd. 636 KEVA planks Museum Exhibits 217 Kurt Hüttinger GmbH & Co. KG 640 Luci Creative 216 Marc Spiegel s Einstein Alive! 340 MindSplash 106 Minotaur Mazes 722 MultiTouch Americas 710 Oregon Museum of Science and Industry (OMSI) 923 Roto 515 Science Museum of Minnesota 816 Sciencenter 531 TechnoFrolics 801 Toronto International Film Festival 634 TrioTech 615 Unified Field, Inc. 415 Universal Services Associates, Inc. 532 Virginia Air and Space Center 134 VitalSigns 112 LARGE-FORMAT FILMS D3D Cinema 625 Evans & Sutherland Digital Theater 401/403 Giant Screen Cinema Association 500 National Geographic Cinema Ventures 517 nwave Pictures Distribution 814 Whitaker Center for Science and the Arts 108 LIGHTING Available Light 802 Laser Fantasy 141 MULTIMEDIA Blue Telescope 616 Brad Larson Media, Inc. 431 CINNABAR 803 Group Delphi 900 Inhance Digital 120 Jack Rouse Associates 627 Richard Lewis Media Group 715 Science North 720 Unified Field, Inc. 415 Whitaker Center for Science and the Arts 108 PLANETARIUM American Museum of Natural History 727 Digitalis Education Solutions, Inc. 631 eplanetarium 637 Evans & Sutherland Digital Theater 401/ ASTC 2014 CONFERENCE PROGRAM

90 Visitors Power Up! Hands On! is sparking learning with our latest project Power Up! It s Electrifying. This new permanent exhibition for the Maryland Science Center is getting kids charged up about the mysteries of electricity. Enchanting Exhibitions Masterful Planning Compelling Design Flawless Fabrication (727) St. Petersburg, Florida Photo: Oscar Williams CONFERENCE.ASTC.ORG 91

91 Konica Minolta Planetarium/ Magna-Tech Electronic Co. Inc. 101 Michigan Science Center 104 Science First/STARLAB 331 Seiler Instrument/Carl Zeiss 117 Sky-Skan, Inc. 701 Spitz, Inc. 902 PLAYGROUND Imagination Playground 315 PUBLICATIONS/BOOKS Cornell Lab of Ornithology 935 Science/AAAS 136 ROBOTICS Dinosaurs Unearthed 631 SHIPPING/TRANSPORTATION Action Moving Services, Atlas Van Lines 132 SIGNAGE/WAYFINDING MultiTouch Americas 710 VitalSigns 112 SIMULATIONS/SIMULATORS nwave Pictures Distribution 814 SPACE THEATER eplanetarium 637 Laser Fantasy 141 Sky-Skan, Inc. 701 Spitz, Inc. 902 TICKETING SYSTEMS/ SOLUTIONS Blackbaud, Inc. 607 Convergence LLC 416 Gateway Ticketing Systems, Inc. 630 NCR POS Systems 118 Outbound Software 214 Patron Technology 241 Siriusware, Inc. 300 Tessitura Network 406 TRAVELING EXHIBITS Action Moving Services, Atlas Van Lines 132 American Museum of Natural History 727 Betty Brinn Children s Museum 917 California Science Center 925 Carnegie Science Center 114 Children s Discovery Museum of San Jose 140 The Children s Museum of Indianapolis 726 Cincinnati Museum Center 913 Dinosaurs Unearthed 631 Evergreen Exhibitions 919 Exhibits Development Group 828 The Franklin Institute 530 Gunther von Hagens BODY WORLDS 931 Imagine Exhibitions Inc. 827 K NEX 929 KEVA planks Museum Exhibits 217 KRE Kubik Maltbie, Inc. 621 Marc Spiegel s Einstein Alive! 340 Michael Holland Productions 933 Minnesota Children s Museum 327 Minotaur Mazes 722 National Center for Interactive Learning 325 Natural History Museum 927 NRG! Exhibits 921 Ontario Science Centre 817 Oregon Museum of Science and Industry (OMSI) 923 Premier Exhibitions Inc. 501 Science Gallery International 317 Science Museum of Minnesota 816 Science North 720 Sciencenter 531 SciWorks 441 Toronto International Film Festival 634 TrioTech 615 VISITOR RESEARCH/SERVICES Brad Larson Media, Inc. 431 WEB DESIGN NCR POS Systems 118 Outbound Software 214 Unified Field, Inc ASTC 2014 CONFERENCE PROGRAM

92 BOOTH #410 MASTER PLANNING CONCEPTUALIZATION LIGHTING DESIGN CONTENT WRITING EXHIBIT DESIGN SOUND DESIGN ILLUSTRATION DETAILING FABRICATION AUDIO TOURS CATALOGUES SCENT DESIGN GRAPHIC DESIGN PRODUCING SERVICES

93 Welcome to Raleigh! This is the destination you ve been waiting for, because it s so many destinations in one. You ll sense it as soon as you arrive. The fun, lively vibe coursing through tree-lined streets packed with funky cafes and pubs. Endless hot spots and historical treasures, exciting hockey games, and incredible area-wide celebrations. There s so much to see and do here, you won t want to experience it alone. No matter what your destination I.D., the Raleigh area has something unique for your next visit. For the creative genius, art, symphony, ballet, and theatre have earned Greater Raleigh a ranking as a top cultural destination. Here you can soar with the Carolina Ballet or sing arias with the North Carolina Opera. Take in a concert by the North Carolina Symphony, experience the magic of a Broadway show or the North Carolina Theatre, gaze at some of the world s most famous pieces of art at the North Carolina Museum of Art, and just spend time discovering what earned Raleigh the nickname of Creative Capital. Foodies know a good meal when they have one. No matter what your taste buds dictate, Raleigh has the answer. Many area restaurants are praised as the best in the country for creative dishes, commitment to fresh ingredients, whimsical takes on southern classics and well, just being the best of the best. Get out and explore our area s culinary sensations, from fine dining at Second Empire Restaurant and Tavern, located in one of downtown Raleigh s historic homes, to landmark local favorites like The Roast Grill and Cooper s BBQ. You can t forget dining in Raleigh s surrounding communities. Apex is home to Peak City Grill and Bar offering casual fine dining in a neighborhood atmosphere, Cary is home to Klara s, one of the area s only Czech restaurants, and Wake Forest offers up some of the freshest seafood around at Shucker s Oyster Bar. Adrenaline junkies will run, bike, skip, or jump into Greater Raleigh, while others can sit back and be an armchair athlete; we have two speeds for your sporting adventures in Raleigh. For the nature lover, we have award-winning recreation with more than 8,800 acres of parkland and almost 1,300 acres of water that s just in the city of Raleigh alone! For the fashionista, the thrill of the hunt is what excites you. The capture is still a great souvenir. Maybe it s finding the perfect antique brooch at one of the largest flea markets in North Carolina, grabbing the last designer handbag at a specialty boutique in North Hills, or shopping the latest fashions at one of the area s 11 shopping destinations like Crabtree Valley Mall or Cary Towne Center. Take a short drive to Raleigh s Five Points district where more than a 94 ASTC 2014 CONFERENCE PROGRAM

94 dozen antique stores line the streets of this quaint area. Take in lunch at NOFO at the Pig where eclectic food mingles with trendy gifts and housewares. Or take a leisurely stroll through art galleries and specialty boutiques in downtown Raleigh s historic City Market. Greater Raleigh is the perfect place to explore North Carolina s history and the influence this Capital City had in the founding of our country. Home tours at Mordecai Historic Park and the Joel Lane House Museum are led by costumed docents, and museums like the North Carolina Museum of History and the North Carolina Museum of Art present world-renowned collections of art and artifacts. We even have the world s only Acrocanthosaurus dinosaur specimen at this year s host institution, the North Carolina Museum of Natural Sciences now if that s not history, we re not sure what is. Experience what Greater Raleigh has to offer before you visit, and pack more into your trip. Video channels showcase attractions, dining, entertainment, shopping, sports, transportation, and more. Catch a glimpse of what you can expect to find at video.visitraleigh. com. Welcome Services The Greater Raleigh Convention and Visitors Bureau will have its welcome kiosk in the main lobby of the Raleigh Convention Center, where Tourism Ambassadors will be on duty to help with visitor questions. The Visitor Information Center, located at the top of the escalators going from the Convention Center Connector to the Marriott, will also be open daily. Smart Card Program Courtesy of the Greater Raleigh Convention and Visitors Bureau, the SmartCard is their way of welcoming you as convention and meeting at- tendees to the Raleigh area, helping you make the most of your visit and, at the same time, saving you money. Mention the SmartCard at participating area merchants for discounts and special offers. You may download the SmartCard information to your smartphone or tablet in advance of your arrival (at or grab a hard copy of the offers at the CVB s welcome kiosk, which will be located close by the ASTC registration area. For a wealth of information, visit All photos courtesy of GRCVB/visitRaleigh.com CONFERENCE.ASTC.ORG 95

95 ASTC Host Museum Staff Favorites The best eateries, bars and nightlife in downtown Raleigh Hand-picked by the N.C. Museum of Natural Sciences staff t Glenwood Ave Johnson St P P Tucker St ; i h North St GLENWOOD SOUTH 4 r b. g P o West St q f Harrington St x Capital Blvd Dawson St 70 Lane St Jones St Edenton St Hillsborough St P P = / Seaboard Ave 0 N.C. Museum of Natural Sciences ' CAPITAL DISTRICT William Peace University Peace St i i P New Bern Pl Pace St Polk St North St Lane St Jones St Edenton St Boundary St HISTORIC OAKWOOD Oakwood Ave New Bern Ave Morgan St Saunders St 1 WAREHOUSE DISTRICT P P Cabarrus St West St Lenoir St 5 l u - South St v [ P Nash Square P McDowell St Hargett St Martin St Davie St Raleigh Convention Center P P Salisbury St w n k d s \ Fayetteville St P 3 P P c i Wilmington St e z m 9 p 6 8 a P P j, P P P ] 2 Blount St Moore Square i R17 7 y Davie St Cabarrus St Lenoir St South St P Person St Hargett St MOORE SQUARE Bloodworth St 96 ASTC 2014 CONFERENCE PROGRAM ASTC map.indd 1 7/30/14 11:20 AM

96 Chris Adamczyk RESTAURANTS Downtown Raleigh Favorites of the staff of the N.C. Museum of Natural Sciences Authentic North Carolina barbecue The Pit Asian 1 FIVE STAR $$ 511 W. Hargett St. Chinese food and large bar area 2 BIDA MANDA $$ 222 S. Blount St. Laotian fare and exotic cocktails 3 SONO $$ 319 Fayetteville St. Japanese cuisine with a great view of Fayetteville Street 4 SUSHI O $$ 222 Glenwood Ave. BOGO sushi rolls all day, every day Italian/pizza e GRAVY $$ 135 S. Wilmington St. Italian-American, local and seasonal ingredients r 518 WEST ITALIAN CAFE $$ 518 West Jones St. Traditional Italian, tasty dessert menu t MELLOW MUSHROOM $$ 601 Peace St. Variety of speciality pies y VIC S ITALIAN RESTAURANT $$ 331 Blake St. Quick pizza slices at lunch, patio seating (closed Sunday) BARBEQUE 5 THE PIT AUTHENTIC BBQ $$ 328 W. Davie St. Best BBQ in Raleigh; barbecue tofu, too. 6 CLYDE COOPER S BBQ $ 327 S. Wilmington St. Cheap and delicious; cash only, closed Sundays Breakfast/brunch 7 BIG ED S CITY MARKET RESTAURANT $ 220 Wolfe St. Raleigh s best Southern breakfast/brunch 8 BUKU $$ 110 E. Davie St. Sunday bunch includes made-to-order Belgian waffles and omelets Burgers 9 CHUCK S $$ 237 S. Wilmington St. House-ground burgers and spiked milkshakes 0 BAD DADDY S BURGER BAR $$ 111 Seaboard Ave. Create your own burger; endless options Coffee - CAFE DE LOS MUERTOS $ 300 Hargett St. Cozy seating and local goodies = THE DAILY PLANET CAFÉ $ 121 W. Jones St. In the Museum! Also serves smoothies Indian q MANTRA $$ 116 N. West St. Indian cuisine, lunch buffet every day w GARLAND $$ 14 W. Martin St. Indian/Asian fusion; local ingredients Mexican/Latin America u i JOSE AND SONS $$ 327 W. Davie St., Ste. 102 Local Mexican, lots of gluten-free options (closed Monday) DOS TAQUITOS XOCO $$ 410 Glenwood Ave. Ecletic decor. Salsa train brings you chips Seafood o 42ND STREET OYSTER BAR $$ 508 W. Jones St. Largest seafood selection in Raleigh Southern cuisine p BEASLEY S CHICKEN + HONEY $$ 237 S. Wilmington St. Fried chicken and waffles and other Southern signatures Vegetarian and vegan friendly [ FICTION KITCHEN $$ 428 S. Dawson St. Entire menu is vegetarian and/or vegan (closed Mondays) ] REMEDY DINER $$ 137 E. Hargett St. Sandwiches and plates for all diets Quick and cheap \ CHICK-FIL-A 400 Fayetteville St. a MCDONALDS 105 E. South St. s SUBWAY 220 E. Martin St. d CAFÉ CAROLINA 150 Fayetteville St. f THE ROAST GRILL 7 S. West St. g SNOOPY S 600 Hillsborough St. CONFERENCE.ASTC.ORG 97

97 Hire an entire team of experts for less than a part-time salary. MEMBERSHIP DIRECTOR WEB MASTER MARKETING DIRECTOR SOCIAL MEDIA COORDINATOR GRAPHIC DESIGNER GIFT STORE MANAGER COMMUNICATIONS COORDINATOR PUBLIC RELATIONS DIRECTOR OF BUSINESS DEVELOPMENT museum STRATEGIES noboxcreative.biz Forprofit business strategies for a nonprofit world. Earned Income Development :: Membership :: Marketing :: Graphic Design :: Website Design and Maintenance :: Social Media Marketing :: Public Relations :: Event Branding and Marketing

98 AFTER HOURS Downtown Raleigh Favorites of the staff of the N.C. Museum of Natural Sciences Sweet Sassafras Photography Cocktails h C. GRACE $$ 407 Glenwood Ave. Jazz and cocktails (not open on Monday) j FOX LIQUOR BAR $$ 237 Wilmington St. Cocktail elixirs for whatever ails you Dance clubs k NEPTUNES PARLOUR $ 14 W. Martin St. Hip music, crisp cocktails, weekend dancing l LEGENDS NIGHTCLUB $$ 330 W. Hargett St. LGBT-friendly, dancing and drag shows ; SOLAS RESTAURANT LOUNGE AND ROOF $$$ 419 Glenwood Ave. Three floors of dining and dancing; includes a rooftop lounge (closed Sunday and Monday), THE POUR HOUSE MUSIC HALL $ 224 S. Blount St. Large beer selection and pool tables Live music Slim s Wine bars. MOSAIC WINE LOUNGE $$ 517 W. Jones St. Wine and dancing / SEABOARD WINE & TASTING BAR $$ 802 Semart Dr., Ste. 118 Extensive wine shop with a tasting bar Draft beer ' TYLER S TAPROOM RALEIGH $$ 18 Seaboard Ave., Ste. 150 Voted #1 Draft Beer in the Triangle z BUSY BEE CAFÉ $$ 225 S. Wilmington St. Lots of beer on tap; offer Tater Tot burgers x FLYING SAUCER DRAUGHT EMPORIUM $$ 328 W. Morgan St. Largest bottle and can selection; indoor and outdoor seating c RALEIGH TIMES BAR $$ 14 E. Hargett St. Grab a beer and try the pulled pork nachos Local Breweries v CRANK ARM BREWING $ 319 W. Davie St. Local brewery, owned and operated by Crank Arm Rickshaw Company b NATTY GREENE S PUB & BREWING $$ 505 W. Jones St. Offers a variety of craft beer and serves food Live music n KINGS BARCADE $ 14 W. Martin St. Best Indie shows in Raleigh; there s another bar in the basement. m SLIM S $ 227 S. Wilmington St. Best dive bar in Raleigh RALEIGH FAST FACTS Chef Ashley Christiansen was winner of the James Beard Foundation Best Chef in the Southeast award in May 2014; she owns five downtown Raleigh eateries: Chuck s, Beasley s Honey + Chicken, Fox Liquor Bar, Poole s Diner and her latest, Joule Coffee. When U2 was in Raleigh on tour, they called ahead for Clyde s Cooper s signature barbeque and had it delivered to their plane. Bida Manda is owned by Vansana and Vanvisa Nolintha, brother and sister, who opened the restaurant as a tribute to their parents in Laos. The Pit, Big Ed s City Market Restaurant and The Roast Grill are Raleigh institutions. The Pit has been featured on The Today Show, The Morning Show on CBS and Man vs. Food; the Roast Grill serves nothing but hot dogs, and at Big Ed s, the pancakes are as big as your head. Raleigh has turned into something of a mecca for beer connoisseurs, with 19 craft breweries and counting. For a full list of restaurants, music venues and nightlife options in Greater Raleigh, go to visitraleigh.com. CONFERENCE.ASTC.ORG 99

99 Canada s Sports Hall of Fame OUR Photo: The Taylor Group Our technology solutions have captivated and entertained audiences around the world for 50 years. We specialize in interpreting your design ideas and carefully selecting the technologies that complement your story. Complete Audio Visual Solutions Technical Design Consulting Systems Integration Service & Maintenance Global Reach info@electrosonic.com electrosonic.com

100 ASTC Conference Host North Carolina Museum of Natural Sciences 11 West Jones Street Raleigh, NC ASTC s 2014 Annual Conference is hosted by the North Carolina Museum of Natural Sciences, located in the heart of downtown Raleigh. In addition to being the largest institution of its kind in the Southeast, the Museum was recently awarded the 2014 National Medal for Museum and Library Service, the nation s highest honor conferred on museums and libraries for service to the community. Within North Carolina, the Museum is annually the most visited museum and one of the top overall attractions, welcoming more than 1 million visitors for the second year in a row in The mission of the Museum is to enhance the public s understanding and appreciation of the environment in ways that emphasize the natural diversity of North Carolina and the southeastern United States and relate the region to the world as a whole. Throughout its 135-year history, the Museum has engaged generations of families with informal science education. Using permanent and traveling exhibits, programs, special events and films, the Museum provides a better understanding of the science that affects the public s lives as it encourages environmental stewardship. Its goals include inspiring youth to seek careers in science, motivating educators to be passionate about teaching science, and demystifying science and the process of research for the public. Through it all, the Museum is guided by the principle of its founder, H.H. Brimley, who stated, The building of a museum is a never-ending work. A finished museum is a dead museum, and such a one must deteriorate and begin to lose usefulness from the time its growth stops. In 2000, the Museum opened its current, seven-story, 200,000 square-foot facility. It features a 265-seat highdefinition 3D theater, the most complete Acrocanthosaurus skeleton on display in the world, a distance learning theater that facilitates statewide outreach, and is home to enough live animals (used in programming and incorporated into permanent exhibits) to qualify it as a small-sized zoo. In 2005, the Museum expanded to include Prairie Ridge Ecostation, a 46-acre field station located a short drive from the Museum and used as an outdoor classroom to reconnect the public with nature. Comprised of restored prairies, ponds, other habitats and walking trails, Prairie Ridge is an environmental oasis nestled in northwest Raleigh. In April 2012, the Museum expanded again by opening a new wing, the Nature Research Center (NRC). The NRC is an 80,000 square-foot public laboratory where visitors can experience science in action by visiting state-of-the-art labs and participating in real scientific research (such as sequencing DNA), observing veterinary staff perform medical procedures on Museum animals and listening to presentations by scientists on their ongoing research. The Museum is also the only science museum in the state with a full-time research staff. Museum scientists in eight disciplines constantly build and enhance the Museum s zoological collections, which were begun in 1879 and have now reached more than 3 million specimens. We invite you to visit the Museum and talk with a scientist, work alongside researchers in a state-of-the-art lab, experience an interactive program, watch live veterinary procedures and find out why the Institute of Museum and Library Services (IMLS) is recognizing the Museum as one of the nation s top museums in 2014! CONFERENCE.ASTC.ORG 101

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102 Other ASTC Members in North Carolina Cape Fear Museum of History & Science 814 Market Street Wilmington, NC Catawba Science Center 243 3rd Avenue NE Hickory, NC Colburn Earth Science Museum 2 South Pack Square at Pack Place Asheville, NC Discovery Place, Inc. 301 N. Tryon Street Charlotte, NC ExposeYourMuseum LLC 312 Blackwell Street, #206 Durham, NC Friends of the WNC Nature Center 75 Gashes Creek Road Asheville, NC Greensboro Science Center 4301 Lawndale Drive Greensboro, NC Imagination Station Science and History Museum 224 East Nash Street Wilson, NC Marbles Kids Museum 201 East Hargett Street Raleigh, NC Morehead Planetarium and Science Center 250 East Franklin Street Chapel Hill, NC Museum of Life + Science 433 West Murray Avenue Durham, NC North Carolina Grassroots Science Museums Collaborative 11 West Jones Street Raleigh, NC North Carolina Transportation Museum Foundation 411 South Salisbury Avenue Spencer, NC Outbound Software 514 First Flight Lane Kill Devil Hills, NC Port Discover: Northeastern North Carolina s Center for Hands-On Science 611 East Main Street Elizabeth City, NC Schiele Museum of Natural History and Planetarium, Inc East Garrison Boulevard Gastonia, NC SciWorks, The Science Center and Environmental Park of Forsyth County 400 West Hanes Mill Road Winston-Salem, NC The Rocky Mount Children s Museum & Science Center 270 Gay Street Rocky Mount, NC CONFERENCE.ASTC.ORG 103

103 Index of Sessions by Topical Tracks Administration Bringing Health and Medicine to Life: A SEPA Sampler Experiments in Storytelling: Capturing impact and leadership lessons Savings Strategies That Help You Grow Speed Dating for Small Science Centers Sustaining Current Science Experiences in Science Centers The Elephant in the Room: Aligning staff with institutional changes Applications of Research and Evaluation A Grand Challenge: Developing research agendas for informal science education Asset-Based Perspectives on Parents in Science Centers Beyond the Survey: 25 engaging approaches to youth program evaluation Co-creation: Benefiting the many not the few Communicating Chemistry: Lessons from a new study Data-Driven Changes in Design/ Maker Spaces Evaluation in Practice: Stories from the front-line Results of the International Science Center Impact Study (ISCIS) Science centers preparing the workforce of tomorrow. An international perspective Visitor Research and Evaluation: Tools, tips, and techniques Communications, Public Relations, and Marketing Best Practices for Social Media Join the Movement for $100 million in New Science Center Funding Online Infrastructure for the Informal Science Education Field Science Communication Workshop for Scientists Community Engagement and Outreach All Families Welcome: Inclusive museum spaces for LGBT audiences Building Community Partnerships: Hospitals and museums realize shared healing connections Creating Successful Partnerships Between Informal and Formal Science Education Designing for Equity and Cultural Relevance: Stories from Learning Labs Dimensions of Impact: Confronting the pressure to scale afterschool STEM Engaging Underrepresented Populations in Your STEM Programming: A place-based approach How Informal Can Formal Science Education Be? Increasing Diversity among Museum Audiences Indigenous Knowledge and Informal Science Learning: Collaborating with Integrity Workshop Leveraging Your Local University at Your Science Center NASA in the Community: Diverse solutions to engaging families/ educators Nurturing ISE Talent from within Your Community Professional Development Programs: What is the right fit for you? Science Festival Showcase Serving Aboriginal People through Outreach Experiences Try the Carrot: Change from the bottom up Unique Approaches to Community Engagement Challenges, Successes, Lessons Learned 104 ASTC 2014 CONFERENCE PROGRAM

104 What Does Science Mean for the Preschool Set? You Do Great Work, But How Do You Sell It? Your City Never Sleeps Development and Member Relations Advancing Your Philanthropy Program: Strategic partnerships with fundraising consultants Building a Culture of Philanthropy: The key to engaging donors Growing Individual Contributions to Science Centers Maximize Your Fundraising Potential with Philanthropic Psychology Partnerships Not Sponsorships, The New Age Development Strategy Education and Programming Developing and Running Successful Revenue-Generating Programs: Part 2 A Scientist Walks into a Bar: Humor in STEM education Adult-Only Evenings: Starting up, innovating, and sustaining Beyond Discovery Rooms: Bringing collections to life for young learners Beyond Show and Tell: Demonstration programs that teach and evaluate Bridging Children s Museums and Science Museums for Early STEM Learning Citizen Science Boot Camp: Get outside, have fun, do science Crowdsourcing the Learning Continuum in museum-based Making Activities Design Experiences: Connecting fieldtrips and the classroom Design Your Youth-Directed Teen Science Cafe Dream, Design, Fab! Engaging Youth With Digital Fabrication Facilitating Maker Activities: The show Field Trips under the Microscope: Examining contemporary challenges Great Ideas for Special Events High Expectations, High Support: Effective professional development strategies for teens HOMAGO, Indie Style! If It Gets to the Dinner Table, You Win! Innovative Trends in Communicating Climate Science Intersections: Building Informal Science Education and Literacy Partnerships Introducing your Preschool Audiences to Science and Astronomy Museums 3.0: Implementing programs/exhibits which are a community resource NEON: The National Education Outreach Network Outreach LIVE! Real + Virtual: New horizons for engagement with nature Reflecting on Practice Introduction Workshop Science Busking: Taking it to the streets! Small Science Centers, Itty Bitty Scientists Teen Gamemakers: Engaging youth with science game design The Arts/Science Interface: From activities to buy-in The Changing World of Science Engagement: Trends from beyond museums Twist and Shout: Using physical movement in STEM education Youth, Connected Youth-proof Your Program! Get vetted by a teen critique panel Exhibits and Environments Analyzing Science Communication in Natural History Museum Exhibitions Annual Exhibit Critique Tour: Inspirations, frustrations, outsider insights and examples CONFERENCE.ASTC.ORG 105

105 Benefits and Challenges of Developing Outdoor Exhibit Environments Can Gaming Show Us New Ways to Create Exhibitions? CLUEing in on the Digital Interactive Mystery Design/Build or Design/Bid/ Build that is the question! Designing for Focused, Mindful, and Flow Experiences Exhibiting Ability and Disability Go Play Outside: Taking science exhibits to the streets How We Learned from Exhibits That SUCK! Making and Tinkering in Your Museum: A PD CoP Opportunity Making Space for Innovation Sampling of Making and Tinkering National Endowment for the Humanities Grants: Humanities, Science, Technology Object Stories: Engaging visitors through innovative collectionsbased exhibitions Reflecting on Learning Theory/ Research and Exhibit Design Risky Exhibits: Tackling tough topics Strategies for Creating Current Science Exhibits The Building is the Exhibit The Evolution of ASPAC-Member Science Centres: A future look Urgency and Future Action: Sustainable design, where to from here? Where is the Science in a Maker Space? Immersive Media and Experiences Navajo Sky: Indigenous knowledge and western science in planetarium environments Return of the Format: The mission strikes back. The Future of Interactivity in Museum Theaters and Planetariums Innovations in Science and Technology Citizen Science: Building connections to get started and keep going Creative Use of Digital Media in Science Centers and Museums Engineering Life: Brainstorming strategies for engaging the public around synthetic biology From Demonstration to Conversation: Engaging visitors in technology and society From Gimmick to Research: The evolution of stereoscopic visualization Ideas and Practices in Federally Funded STEAM Programming I m a What? Metaphor-based interactions as pathways to learning Leadership Developing Agile Leaders to Engage an Uncertain Future Knowing Your Community: To be more interesting, be more interested Leading Collaborative Networks That Give New Meaning to Open Source Networking the Networks: Connecting national networks at the local level Submitting Competitive National Science Foundation Proposals Tapping the Potential of Museum-University Partnerships The CEO Debate 2: Museum leaders consider current issues The Desert Island Kit: How we reinvent ourselves What Happens After the Grant? Strategies for scale-up and sustainability What If There Wasn t a Building? Pecha Kucha 106 ASTC 2014 CONFERENCE PROGRAM

106 Bimonthly magazine of the Association of Science-Technology Centers Get your own copy of Dimensions magazine for FREE! November December 2013 Bimonthly magazine of the Association of Science-Technology Centers July August 2014 Telling Science Stories Enlightening Our Practice: Advancing the Field Through Research Bimonthly magazine of the Association of Science-Technology Centers Did you know that all paid staff members at ASTC-member institutions can subscribe to ASTC s award-winning Dimensions magazine, free of charge? To activate your subscription, visit members.astc.org and choose the print or electronic edition. You can also sign up at the ASTC Resource Center in the Exhibit Hall. And if you re already a subscriber, spread the word to your colleagues! (Nonmembers are also welcome to subscribe; visit org/pubs/dimensions.htm for details.) September October 2014 Each issue of Dimensions features valuable insights into trends, practices, and crucial issues affecting the science center and museum field, as well as practical solutions shared among institutions. Celebrating Community Engagement Get your Dimensions subscription today!

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108 Staff and Workforce Development 20+ Trending Tech Tools That Make Work Easier, You Smarter Conversations We Wish We Could Have: Understanding Institutional Culture 2 Evaluation Capacity Building: Current initiatives and future directions Reflective Practice as Professional Development for Informal Educators Something Wonderful Right Away: Improv and performance techniques with visitors. Visionary Service: Front line ambassadors Managing the Front Line: Training and motivating dynamic educators R Proud Host of Annual Conference 860.SCIENCE [ ] CTScienceCenter.org 250 Columbus Blvd Hartford, CT CONFERENCE.ASTC.ORG 109

109 Congratulations to this year s Roy L. Shafer Leading Edge Award Recipients! 2014 Roy L. Shafer Leading Edge Awards for Visitor Experience Heureka, the Finnish Science Centre for Heureka Goes Crazy Museum of Science and Industry, Chicago for Future Energy Chicago 2014 Roy L. Shafer Leading Edge Award for Experienced Leadership (CEO) Erik Jacquemyn Chief Executive Officer, Technopolis, the Flemish Science Centre 2014 Roy L. Shafer Leading Edge Awards for Experienced Leadership (Non-CEO) Dr. Judy A. Brown Senior Vice President, Education Patricia and Phillip Frost Museum of Science Eric Siegel Director and Chief Content Officer New York Hall of Science Awardees are honored for recent achievements that not only enhance the performance of their own institutions but also significantly advance the mission of science-technology centers and museums. Award presentation sponsored by Hands On! Inc. Special thanks to the following individuals for serving on the 2014 award jury: Jan Luth, Chair, Exploration Place; Jonah Cohen, The Children s Museum; Chris Cropper, Maryland Science Center; Maribel Garcia, The Mind Museum; Asger Høeg, Experimentarium; Erica Lacey, Kirby Science Discovery Center; Steve Langdsorf, Roto; Rae Ostman, formerly with Royal Ontario Museum; Whitney Owens, Great Lakes Science Center; Harry White, At-Bristol; and Nikole Williams, EdVenture Children s Museum

110 Index of Presenters A Adams, Crystal Adams, Jason Ahmann, Katey... 22, 51 Aiken, Margaret... 59, 61 Akers, Christina Al-Yahya, Khalid Alpert, Carol Lynn Anderson, Kristina Apple, Carly Arduini, Stephani... 22, 51 Ash, Doris Auster, Ryan... 24, 58 B Baca, Elena...23, 53, 63 Ballard, Heidi Barnes, Heather... 24, 63 Bartels, Dennis Bateman, Dennis Beall, Lydia...23, 24, 43, 53, 58 Begay, David Belew, Greg Bell, Jamie...47, 56, 60 Bell, Larry... 45, 58 Bennett, Dorothy Bequette, Marjorie Berk, Justine Berman, Tal Bertley, Frederic Bevan, Bronwyn... 45, 60 Bishop, Steve Blanton, Jenna Blinderman, Ellen Bolton, Amy Bonney, Rick Booth, Bill... 32, 33 Booth, Jennifer Borun, Minda Bowen, Julie Boyette, Todd... 25, 47 Braafladt, Keith...23, 24, 37, 42, 53 Bradford, Jessica Braha, Jeanne Brahms, Lisa...23, 53, 59 Bransom, Jennifer Broadhurst, Desi Brown, Alan Brown, Judy Bryant, Toph Buehler, Jeff Burg, Scott Burke, Joe Burney, Allison Burns, Karen C Cable, Christopher Cairnes, Linda Callahan, Robby Callanan, Maureen... 42, 46 Calogheros, Tracy Cameron, Jennifer Rei Campbell, Roy...49, 55, 67 Cardiel, Chris... 34, 58 Carney, Michael Carlson, Diane Carlson, Lath... 38, 54 Carpenter, Rachel Carroll, Becky Carter, Sarah Caspari, Ann Cassidy, Jen Castle, Eileen Cavendish, Kim Chalker, Matthew Chan, Paulina Chang, Stephanie... 24, 41 Chapman, Kathryn Charit, Naama Chen, Angie Chen, Ganigar... 42, 44 Chesebrough, David...41, 51, 56 Chiasson, Nicole Chudoba, Tara Chunn, Brittany Clear, Kaitlin Coats, Victoria...24, 51, 61 Cohen, Jonah...22, 40, 44, 63, 64 Cohen, Orna Cohn, Sarah Colton, Jeannie Comeaux, Don Conboy, Mary Jane Condon, Tim Cones, Tracey Conlon, Linda Corbin, Kay Corbin, Robert Cross, Lynn Crowl, Michele Crowley, Kevin... 58, 60 Culhane, Kerri Curtis, Patti D Davee, Steve Davillier, Valence Davis, Jeff Day, Mike de la Hoz, Jenny Deets, Andrea DeFrancis, Gregory CONFERENCE.ASTC.ORG 111

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112 Demeulenaere, Molly Denson, Blaire DeSena, Alphonse destrulle, Arlene Dierking, Lynn Dill, Duane Dilley, Kevin DiMuzio, Vicki Dornfeld, Chris Douillard, Kim Downey, Stephanie Duda, Leonard Dunkhase, Deb Dunon, Rita Duran, Sean Durant, Graham... 42, 60 Dusenbery, Paul Dwinal, Lisa E Early, Jessica Ebbert, Franklin Eidman-Aadahl, Elyse Elinich, Karen Ellenbogen, Kirsten... 34, 49 Engelhardt, Hardin Engelman, Elysa Engels, Steve English, Chuck Erukhimova, Tatiana Evans, Kristin F Faerber, Matthew Falk, John Fentress, Stephen Fernandi, Kelly Fields, Steve Fink, Laurie... 24, 61 Finley, Julie Fisher, Amanda... 33, 61 Fisher, Martin Fisk, Martha Fleming, Ed Fleming, Elizabeth Fleury, Matt Flieller, Mary Fooshee, Julie Forsyth, Stacey Fortner, Aaron Frazier, Cheronda Frederick, Jonathan Frieband, Lauren Friesen, Erica Fristedt, Peter Fromson, Kathryn... 51, 55 Fuller, Kathy Fulton, Steve Fumarolo, Ann... 34, 36 G Gamell, Ashley Garibay, Cecilia Gaus, Eve Gehring, Chad George, Sarah Glass, Margaret... 34, 42 Goforth, Christine Goldman, Kate Haley Goldstein, Eddie...31, 44, 59 Gonzalez, Citlali Gottovi, Nancy Graham, Erin Gray, Tene Green, Emilyn Green, Lucy Griffiths, Roy Gruner, Hank Grybko, Tamara Gupta, Preeti Gurton, Suzanne Gustafson-Hilton, Kathy H Haas, Joanna... 37, 46 Hale, Lucy Hall, Debra Hall, Michelle Hall, Rick Halpern, Julia Hamilton, Devon...24, 38, 43 Hamilton, Patrick Harmon, Frank Harris, Justin Harris, Mookie Harris, William Hartley, Pam Hastings, Joseph...34, 38, 63 Hatheway, Becca Havel, Eric Hawks, Arlene... 60, 64 Hazlehurst, Tim... 49, 61 Hebert, Shannon Hecox, Timothy Heimlich, Joe Heiser, David Hendry, Hannah Herbert, Jessie Hernandez, Ann Herring, Brad... 24, 48 Herszenhorn, Laura Higgins, Lila Hill, Jeff Hogue, Gabriela Homma, Amy Hooper, Paula CONFERENCE.ASTC.ORG 113

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114 Hoyos, Nohora Elizabeth Hsi, Sherry...37, 42, 55 Huffman, Kurt...39, 59, 61 Humphrey, Chevy... 37, 49 I Ibrahim, Tengku Nasariah J Jackson, Ali Jackson, Noel Jacobsen, Chad Jacobsen, John Jenkins, Jennifer... 31, 43 Jennings, Paul Wyn Jennings, Penny Johnson, Marilyn... 58, 63 Johnson, Paul Jones, Gail Jones, Kirby Joseph, Barry Jovanovic, Jennifer... 37, 41 K Kali, Lianna Kallhoff, Traci Kandros, Kimberly Karl, Rita Katz, Michael Katzman, William... 44, 56 Keefe, Christine Kelly-Frere, Kristofer... 31, 39 Kemper, Josh Kerby, Holly Walter Kiehl, Kim King, Douglas Kipling, Rebecca... 48, 51 Kirchhoff, Mary Kissel, Richard Klein, Jamie Klotz, Sharon Kortenaar, Michelle... 37, 41 Koska, Jennifer Koster, Emlyn...35, 44, 56 Kowrach, Nicole Krafft, Kathleen Krishnamurthi, Anita Kulesa, Alana Kuslansky, Eli... 46, 59 L Labine, Guy...31, 47, 49 Labriole, Michaela Lacy, Jodi Lambert, Lindsey Landavazo, Shawntel Lani, Shawn Lanman, Brandan Laube, Alex Laursen, Sheena Lausch, Jessica... 35, 41 Laverty, Michele LeBeau, Alie Leeder, Isabel... 33, 61 Leigh, Kristin Levedahl, Katie... 56, 61 Levine, Brian Lewis, Kellie Lim, Tit Meng Lincoln, Cindy Lindgren, Robb Lindsey, Chip Linett, Peter Livingston, Troy... 36, 46 Lloyd, Andrew Lokey, Jen...33, 37, 40, 47 Long, Stephanie... 24, 63 Loomis, Molly Loring, Betsy Lovelady, Wendy Lowes, Leslie Luke, Jessica Lyle, Kenneth Lyons, Leilah M MacDonald, Daniel MacFadden, Bruce Maley, Michael Malow, Brian Maranowski, Michelle March, Julie Margoles, Sarah Marshall, Sherry Martin, Jennifer Martin, Laura... 45, 63 Martin, Paul... 54, 63 Martineau, Elizabeth Maryboy, Nancy Maxfield, Paulmichael Mayas, Rabiah Mayer, Monika... 23, 53 Mayhew, Michael McCann, Sue Ellen McCarthy, Catherine McCreedy, Dale McDonough, Gordon McKenna-Cress, Polly... 51, 67 McLaughlin, Hooley... 35, 59 McSweeney, Kayte...23, 44, 51 Mensforth, Toby Meyer, Daniel Meyer, Eric Meyer, William Miaoulis, Ioannis CONFERENCE.ASTC.ORG 115

115 PREMIEREXHIBITIONS.COM PLEASE VISIT US AT BOOTH 501 SPECIAL BOOK SIGNING BY DR. ZAHI HAWASS ON SATURDAY AT 3:30 P.M.

116 Mir, Ronen Monahan, Peggy...23, 43, 53 Mooney, Kris Moran, George Motto, Andrea Muender, Herbert MuMin, Azuka Myllykoski, Mikko... 40, 54 N Neafus, Dan Negron, Anthony Nelson, Amy Grack Neilson, John Newlin, J Nixon, Kellen Noe, Janet Norris, Christopher Norton, Heather...40, 58, 61 Nucci, Mary O Olson, Hillary... 59, 61 Olson, Mary... 56, 61 Onkka, Al Orselli, Paul... 46, 59 Ostfeld, Keith... 37, 61 Ostman, Rae Owens, Whitney P Paige, Amanda Palmer, Megan Panek, Richard Panganiban, Rik... 32, 39 Papai, Lou Park, Young Shin Pattison, Scott...24, 34, 42, 45, 58 Pauli, Anneli Pauwels, Eleonore Pelaez, Anthony Perez, Sylvia Perry, Judy Peterson, Karen Petrich, Mike... 23, 60 Petrie, Neville... 35, 49 Phelps, Adam Piazza, Julie Pihl, Erik Pisani, Camille Podkul, Tim Pohlman, Don Poles, Tamara Porcello, Darrell Povis, Kaleen Tison Pratt, Megan Presley, Lucinda Price, Aaron Price, David Priscella, Kristin Proctor, Nancy Prugnon, Anne Pullen, Sydney... 32, 47 Punt, Barbara... 33, 37 R Ramus, Neal Regalla, Lisa Reich, Christine Reynolds, Andrea Reynolds, Jerry Rezabek, Bekki Rigby, Bridget... 43, 53 Ritchie, Tim Robichaux, Laia Rockwell, Tom... 47, 64 Romatelli, Jenn Roosevelt, Kate Rubin, Andee Ruggiero, Joe Russell, Lauren Russell, Robert...45, 53, 63 Rutherford, Howard Ryack-Bell, Sandra S Sacco, Kalie... 47, 49 Samford, Lisa Sannino, James Sauerteig, Denise Sawyer, Annette Schatz, Dennis... 22, 45 Schenker, Phoebe Schloss, Dana... 23, 53 Schmit, Bette... 24, 58 Schmitt, Anna Hurst Schneider, Heather Schwanebeck, Joe Seidl, Bryce Seldon, Tammy... 49, 61 Selvakumar, Meena...36, 45, 51 Semmel, Marsha Shanahan, Mike... 32, 35 Shea, Molly Shirk, Jennifer Siegel, Eric...38, 40, 42, 47 Simmons, Ian Simoncini, Greg Sittenfeld, David Skolnik, Julia Sly, Jennifer Smith, Eileen Smith, John Graydon Sneider, Cary Snyder, Greg Sobey, Woody Sohus, Anita Solomon, Dan CONFERENCE.ASTC.ORG 117

117 Introducing DigitalSky The next evolution in intuitive, unified fulldome theater software. skyskan.com

118 Somers, Nancy Spangler, Steve Spees, Richard Spitzer, William St. John, Mark Stallworth, Sean Stauffer, Barbara Staveloz, Walter... 42, 44 Steger, Mike Stein, Jill... 24, 46 Stevison, Kathleen Storm, Kate Streicher, Barbara Strickland, Zeta Stueber, Nancy SubbaRao, Mark... 31, 49 Sudduth, Mac Swimmer, Kyle T Tacker, Christopher Taragan, Russell Taylor, Anika... 44, 64 Taylor, Paul...22, 40, 43, 61, 64 Terjesen, Lori Ann Terry, Sherlock Thomas, Gillian...35, 44, 49 Thorne, Mark Tibbs, Claudia Tinworth, Kate Topp, Roger Toro, Sandra Tran, Lynn Uyen... 23, 45 Tranby, Zdanna Traphagen, Karyn Trautmann, Charles... 32, 49 Trooskin, Gerri Trueblood, Molly Truitt, Holly Tscholl, Michael U Ucko, David Unverzagt, Beth Urban, Julie Uzelmeier, Calvin V Valdez, Shelly... 24, 46 Valenta, Carol Veracka, Rachel W Wagner, Clifford Walker, Gretchen...36, 42, 53 Walter, Charlie Ward, Patricia...37, 53, 61 Wechsler, Helen Weinreich, Dan Weinreich, Don Weiss, Martin Wells, David...42, 53, 56 West, Robert Mac... 49, 63 Westervelt, Robert Wetmore, Jameson Whitacre, Caroline White, Harry... 51, 67 White, Tifferney Wiehe, Ben... 45, 47 Wiersema, Steve Wigdahl, Blake Wilkinson, Karen...23, 24, 53, 59 Williams, Michaela Winfrey, Pamela Wise, Cathy Stadder... 35, 47 Wise, Karen... 22, 36 Wittig, Corey Wittrock, Don Wolfe, Becky... 35, 41 Woodis, Pamela Wunar, Bryan Wyatt, Ryan... 31, 49 Y Yalowitz, Steven Yelton, Charles Yip, Chee-Kuen , 44 Yirka, Liani Young, Denise...22, 25, 47, 51 Z Zakrajsek, Andy Zeiger, Daniel Zodrow, Tony Zoffel, Jennifer... 47, 53 Zongrone, Adrian Zsuppan, Gabor Zuckerman, Adam... 51, 67 Zwissler, Alexander CONFERENCE.ASTC.ORG 119

119 Index of Advertisers American Alliance of Museums (AAM) American Museum of Natural History ASTC 2015 Call for Proposals Blackbaud Burroughs Wellcome Fund... 3 Center for Advancement of Informal Science Education (CAISE) The Children s Museum of Indianapolis Connecticut Science Center Dimensions Dinosaurs Unearthed... 2 Electrosonic Evans & Sutherland ExhibitFiles GES (Global Experience Specialists) Giant Screen Cinema Association (GSCA) Hands On! Inc Imagine Exhibitions, Inc JMP King Abdulaziz Center for World Culture KRE National Geographic Studios Nobox Creative North Carolina Department of Environment and Natural Resources... 4 North Carolina Grassroots Science Museums Collaborative North Carolina Museum of Natural Sciences North Carolina State University Premier Exhibitions, Inc RedBox Roto Roy L. Shafer Leading Edge Awards RTI... 6 Sky-Skan Superior Exhibits & Design, Inc Tessitura Network The Umstead Hotel and Spa... 8 Unified Field vcalc LLC Virginia Commonwealth University ASTC 2014 CONFERENCE PROGRAM

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121 ASTC Board, Planning Committee, and Staff EXECUTIVE COMMITTEE Chevy Humphrey Chair Arizona Science Center Phoenix, Arizona Linda Conlon Chair-Elect Centre for Life Newcastle upon Tyne, England, United Kingdom Joanna Haas Secretary Kentucky Science Center Louisville, Kentucky David Chesebrough Treasurer COSI Columbus, Ohio Bryce Seidl Immediate Past Chair Pacific Science Center Seattle, Washington Guy Labine Member-at-Large Science North Sudbury, ON, Canada Alexander Zwissler Member-at-Large Chabot Space & Science Center Oakland, California DIRECTORS Dennis Bartels Exploratorium San Francisco, California Kate Bennett Rochester Museum and Science Center Rochester, NY Blair Collis Bishop Museum Honolulu, Hawaii Kirsten Ellenbogen Great Lakes Science Center Cleveland, Ohio Matt Fleury Connecticut Science Center Hartford, Connecticut Ann Fumarolo Sci-Port: Louisiana s Science Center Shreveport, Louisiana Asger Høeg Experimentarium Hellerup, Denmark Nohora Elizabeth Hoyos Maloka Bogota, Colombia Tit-Meng (TM) Lim Science Centre Singapore Singapore Ronen Mir Levinson Visitors Center, Weizmann Institute of Science Rehovot, Israel David Mosena Museum of Science and Industry Chicago, Illinois Neville Petrie Science Alive! The New Zealand Science Centre Christchurch, New Zealand Stephanie Ratcliffe The Wild Center Tupper Lake, New York Tim Ritchie The Tech Museum of Innovation San Jose, California Silvia Singer MIDE, Museo Interactivo de Economia Mexico, D.F., Mexico Barry Van Deman Museum of Life + Science Durham, North Carolina CONFERENCE PROGRAM PLANNING COMMITTEE Guy Labine Committee Chair Science North Sudbury, ON, Canada Katey Ahmann North Carolina Museum of Natural Sciences Raleigh, North Carolina Alicia Borrego-Pierce Explora Albuquerque, New Mexico Dean Briere Arizona Science Center Phoenix, Arizona Roy Campbell North Carolina Museum of Natural Sciences Raleigh, North Carolina Jen Cassidy COSI Columbus, Ohio Len Duda Albuquerque Host Committee Chair Albuquerque, New Mexico 122 ASTC 2014 CONFERENCE PROGRAM

122 Elizabeth Fleming Museum of Life + Science Durham, North Carolina Michel Groulx Montreal Science Centre Montreal, PQ, Canada Karen Hager Ontario Science Centre Toronto, ON, Canada Joe Hastings Explora Albuquerque, New Mexico Kim Herlev Experimentarium Hellerup, Denmark Ann Metzger Carnegie Science Center Pittsburgh, Pennsylvania Paul Orselli Paul Orselli Workshop (POW!) Baldwin, New York Tammy Seldon Giant Screen Cinema Association Holly Springs, North Carolina Patrick Weeks Roto Dublin, Ohio Tifferney White DISCOVERY Children s Museum Las Vegas, Nevada Ryan Wyatt California Academy of Sciences San Francisco, California ASTC STAFF Anthony (Bud) Rock President and CEO brock@astc.org Alejandro Asin Administrative Assistant aasin@astc.org Jamie Bell CAISE Project Director jbell@astc.org Bradley Brookens Staff Accountant bbrookens@astc.org David Coutoumanos Sales Coordinator davidc@astc.org Jessica Evans Member Services Manager jevans@astc.org Margaret Glass Director, Professional Development mglass@astc.org Melissa Grannetino Association Services Coordinator melissag@astc.org Wendy Hancock Manager, Professional Development and Exhibition Services whancock@astc.org Larry H. Hoffer Chief of Staff lhoffer@astc.org Carlin Hsueh World Biotech Tour Project Manager chsueh@astc.org Nina Humes Conference Manager nhumes@astc.org Monica Jones Grants Accountant mjones@astc.org Lesley Markham Concept Paper Writer lmarkham@astc.org Mary Mathias Communications Manager mmathias@astc.org Kathy Pasley Director of Development kpasley@astc.org Christine Ruffo Research and Web Manager cruffo@astc.org Kalie Sacco CAISE Program and Community Manager ksacco@astc.org Emily Schuster Editor eschuster@astc.org Leah Secunda Controller lsecunda@astc.org Sean Smith Director, Government and Public Relations ssmith@astc.org Walter Staveloz Director, International Relations wstaveloz@astc.org Grace Troxel CAISE Digital Librarian/Collection Analyst gtroxel@astc.org Korie Twiggs Program Specialist, Professional Development ktwiggs@astc.org CONFERENCE.ASTC.ORG 123

123 Rendez-vous à Montréal 2015! See you in Montreal 2015! 2015 ASTC Annual Conference in Montreal Land a great conference proposal! Get the tips you need to make a great conference proposal for the 2015 ASTC Annual Conference in Montreal, October Creating a Great Conference Session Proposal Brown Bag Lunch Saturday, October 18 12:30 p.m. Room 305 A

124 Upcoming ASTC Annual Conferences October 17 20, 2015 Montreal, Quebec, Canada Hosted by the Montreal Science Centre Join ASTC and the Montreal Science Centre for ASTC 2015! Submit your conference proposal online at conference.astc.org (session proposals are due November 14), and for sponsorship, exhibitor, and other marketing opportunities in Montreal, visit the 2015 Integrated Marketing Prospectus online at conference.astc.org! September 24 27, 2016 Tampa, Florida Hosted by MOSI (Museum of Science and Industry) October 21 24, 2017 San Jose, California Hosted by The Tech Museum of Innovation September 29 October 2, 2018 Hartford, Connecticut Hosted by the Connecticut Science Center CONFERENCE.ASTC.ORG 125

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126 The planets, stars, and everything you can see are less than 5 percent of the universe. What is the other 95 percent? DARK UNIVERSE Narrated by Neil degrasse Tyson Available for dome display and giant screen 3D. THE WORLD S LARGEST DINOSAURS Now on view at the North Carolina Museum of Natural Sciences DARK UNIVERSE 3D Special ASTC screening at the North Carolina Museum of Natural Sciences Sunday, October 19th Event 7:45 pm - 10 pm (See ASTC schedule for details) Traveling Exhibitions & Planetarium Content Discover our traveling exhibitions, planetarium shows, original video content and giant screen films, including Brain: The Inside Story Beyond Planet Earth: The Future of Space Exploration Our Global Kitchen: Food, Nature, Culture Booth 727 Pterosaurs: Flight in the Age of Dinosaurs

127 IMAX Locker Room 220 Theater Entrance Break Room 435 Storage Changing Stairs Exit Only Exit Only Icon Opp. Bench T3 Classroom 450 Icon Opp. Bench Store 1,600 Theater Queue 90 Storage Store Entry Digital Media Experience Digital Media Experience Bench Group Entry Bench Store Entry Fire Egress Only New Main Entry 2,345 Icon Opp. Digital exhibit experience Queue pms 2718 pms 130 pms 390 Circulation 420 Icon Opp. Icon Opp Bench kiosks Café Entry Digital exhibit experience Digital exhibit experience Lunches Lobby pms 2718 pms 130 Ticketing pms 390 Access Access IMAX sign Safe room Count room Vestibule Storage Vestibule IMAX Bench Bench Exhibit Stairs 125 STORE Café Seating Icon Op. Women's Vestibule Men's Trash / Recycle 8 2. Display 2. Entry / Exit Checkpoint ,465 (52 Seats) Bar Café Entry Outdoor Seating Area (20 seats) Condiments Café Seating Café pms 2718 pms 130 pms 390 Mechanical/ Electrical LOBBY Trash / Recycle Bench Bench Kitchen 850 6,770 Exhibits Storage Main Gallery Storage Icon Opp. pms 2718 Rotunda (new exhibit space) Stairs Icon Opp. Stairs pms 130 pms 390 Store Elevator Elev. Equip. Vestibule 28 Exit Facility renewal master planning for Reuben H. Fleet Science Center completed July Fresh Ideas and reliable solutions For today s leading science centers. RECENT CLIENTS Reuben H. Fleet Science Center Science Museum Oklahoma Arecibo Visitor Center Science Museum of Virginia Amazeum Museum of Natural Curiosity Smithsonian NMAH SERVICES Exhibit master planning Full-service exhibit design Exhibit development & evaluation Theming and environmental design Interactive engineering & prototypes Fabrication & turnkey installation Design-build accountability