Foundation Certificate in event management

Transcription

1 Foundation Certificate in event management Online Accredited by 1

2 Events are increasingly a crucial part of any brand or customer experience, complementing and balancing the shift to digital and online. They are also fun, colourful, people centred occasions that deliver the best of human engagement and experience. Everything from the Olympics to your wedding, from Glastonbury to a product launch or corporate conference, from a party to a funeral all of life s experiences are captured by events. But only the best of them are memorable or effective and that is where your skill and qualification as an event manager will come in. Could this be your career? 01 Introduction Welcome to our online Foundation Certificate Course in Event Management. This course will provide you with an incredible opportunity to get involved with a dynamic and rapidly growing global industry. You will be able to study from home, from work or on the move and on the device of your choice on as schedule that suits you. Throughout your course you will remain connected to lecturers and fellow students within the. This is a unique online learning experience that pioneers more effective training and qualification outcomes. Our students stick with the course because it is engaging, relevant and current. Over 80% of our students are in employment within the events industry 6 months following graduation. Your qualification will be equivalent to a Level 3 and will be accredited by the globally recognised Chartered Institute of Marketing (CIM). We hope that this brochure helps you to make an informed decision about your training. If you would like to know more then please don t hesitate to contact us either on +44 (0) or at info@eventacademy.com. BENEFITS of this Foundation Certificate online course > INSTINCTIVE NAVIGATION LEARNING PLATFORM > SUPPORTED AND INVOLVING LEARNING EXPERIENCE > TAILORED TO SUIT YOUR SCHEDULE > 11 MODULES > CURRENT EVENT INDUSTRY LECTURERS > ACCESS TO THE EVENT ACADEMY GLOBAL NETWORK > COST EFFECTIVE QUALIFICATION > GLOBALLY RECOGNISED CIM ACCREDITATION Please call us for up to date course prices or check the website: We look forward to helping you experience your future. The team 2

3 I can honestly say it was one of the most incredible experiences and to anyone thinking about doing it, STOP THINKING and just do it. Rhiana Turner Certificate Course Alumni VIEW 02 Is this course for me? LESSON The online foundation/certificate course is perfect for anyone who is interested in developing an event career and/or would like to learn more to enable them to take on a broader or bigger events role. At the end of this course you will be able to: Understand the relevance and role of events in the business environment Understand, analyse and evaluate a client brief for an event solution Create realistic event solutions from brief to creative to production to delivery Develop, plan, manage and execute the delivery process of an event Understand marketing and communications theories for events Have the confidence and ability to present yourself as a professional in the events business 3

4 If I could, I would do it again Pawel Dobrowolski Certificate Course Alumni 03 Course contents Supporting skills modules Marketing Learn the basic principles and models of marketing and create a simple marketing plan that will help you successfully promote an event and attract the right audience. Production Learn the basic principles of technical production and how it can add value to an event. Begin to speak the same language as technical experts that will help you communicate effectively when you organise events. Project Day in the life Discover how event professionals organise their days and find out more about the career pathways available to you Core topics Event Journey Learn the steps of the journey event professionals use to put together an event from the very beginning when taking a client brief, logistics, on-theday management to the final debrief. Event Planning Learn how to understand the needs of clients, set realistic event objectives and create effective event solutions. Use documentation to enhance your planning and project management skills. Event Logistics Learn how to put a simple event together in the most effective way possible. From sourcing venues and communicating with suppliers to creating event themes and event-day management. Site visits Experience real-life site visits with event professionals to understand the fundamentals of venue management. Budgeting Financial intelligence is a MUST for every event professional. You ll not only learn how to create and manage a budget, but also to how to use it as an effective management-reporting tool. You ll also learn how to analyse a budget after an event and use it to forecast future success. PR Learn the fundamentals of PR and how it fits within an event strategy. 4

5 04 How does this course work? The content of the course is broken into 11 lessons. 01 Introduction to the course 04 The Project 07 PR webinar 10 A day in the life of 02 Event planning 05 Marketing experiential agency visit 08 Production 11 Exam revision 03 Logistics and budgeting 06 Marketing 09 How to work with a tech team Via video led interactive modules you will interact with lecturers and other students. This is the perfect course for learning the fundamentals of event management. You will bring all the learnings together into a real client project followed by an exam. These will form your formal assessments. The platform we have built for this course is our own customised learning environment. Each lesson is delivered by the most experienced lecturers in the industry through illustrated audio and video files. Attending these lessons online is not only fun and engaging but are also accessible as easily as albums in your itunes. 5

6 If someone said to me I m not going to be motivated to do an online course, I d say do The Online Course, it really is the best solution Katherine Richardson, Worldwide Events 05 Entry requirements Anyone with an interest in the event industry, or a desire to learn more about event management is eligible to enrol on this course. Payment The course fee is payable before the course will be available to you. Once payment has been authorised you will be given a password which will enable you to logon and start your training. Course fees Please call us for up to date course prices or check the website: Once you re in, you re in. 6

7 Justine Kane Course Director Claire Derrick Director of Education Rupert Fitzmaurice Director Lorne Armstrong Director Karin Pointner Course Manager Anna Leatherdale Student Support Susie Rahimi Student Services Manager 06 Who we are Who we are The is an accredited training institution offering courses solely in event management. What we believe We believe in preparing our students for the real world and for the opportunities that exist to get a job in the event industry. Our experience is that most event management training fails to equip students adequately for the workplace. By relying on theory and classroom based lectures many courses provide little more than a background understanding of their subjects with limited practical hands on experience. The result is that students leave their course under-qualified to take up the opportunities in the market place (particularly in the competitive fields of event management, marketing and communications). Employers become frustrated and reluctant to take on trained graduates because the previous candidate took too long to be useful (Jim Curley, MD M-is). We are different We pride ourselves on creating powerful learning experiences that give you the best chance of gaining the skills that will enable you to build a fulfilling career. We are passionate, not just about the content of the courses we offer, but also the way that they are delivered and experienced. We use high levels of involvement to create powerful learning experiences using techniques that have been developed in both the corporate and academic fields with global organisations such as AXA University, GSK Academy and the Chartered Institute of Marketing (CIM). Our courses are focused on the specific, and constantly changing, requirements of the event industry and range from a 6 month full-time Postgraduate course (Level 7 equivalent), which includes a 3 month placement to a one week, certificate qualification (Level 3 equivalent). Our experience equals your career We know what it means to work in the event industry because we have done it. Our lead team has over 80 years experience in events, ranging from owner/ founders of globally renowned event agencies to course directors of leading training organisations. We have built a substantial network of partners and clients within the event industry - this enables us to have a deep understanding of customer needs and to introduce appropriate students accordingly. 7

8 Justine Kane Event Planning Claire Derrick Event Logisitics Jonathan Price Production Alistair Turner PR Rosie Ham Corporate events Rebecca Sears Marketing 07 Lecturers Justine Kane Event Planning Justine is a highly experienced trainer with 18 years experience and hundreds of connections in the events industry. Justine also sits on the committee for the In-house Corporate Event Awards and is looking forward to joining the Fast Forward 15 mentoring program in Justine has spent the past 4 years as Course Director at. And 5yrs prior to that with the international event management training Institute, placing hundreds of graduates into roles and tutoring them through to successful qualification. Claire Derrick Event Logistics Claire is an experienced event management/charity fundraising professional and CIM member. Claire has worked in an event management or consultancy capacity for clients in the USA, UK, Europe, China, Peru, Israel, Nepal and Vietnam. With over 15 years experience in the events sector in handson and strategic management roles, specialising in fundraising. Claire has a comprehensive knowledge of the issues that organisations face in terms of raising funds, raising profile through events and the ever increasing need to maintain a strong customer base for survival. Rosie Ham Corporate Events Rosie began her career in Brisbane where she worked for a leading events agency producing creative experiences for clients throughout Australia and Asia. Over the past eight years in the UK she has focused her career on leading successful in-house teams in the media and financial services sectors, producing a wide variety of projects such as large scale conferences, C-suite events and corporate engagement programs, as well as writing and delivering training seminars. Rebecca Sears Marketing Rebecca has over twelve years of marketing and events experience working on both client (in-house) and agency sides, gaining an invaluable perspective on strategic marketing initiatives across the full marketing mix, predominantly within FMCG companies. Rebecca has a solid understanding of the foundations of marketing, as well as a good grasp of the analytical and relational benefit to the business. Alistair Turner Production Alistair Turner is Managing Director of EIGHT PR & Marketing, a specialist creative agency servicing the events industry. Alistair has over 20 years experience in the PR and events industries, working closely with the key trade associations as well as the UK government. He is currently President of the International Live Event Society (ILEA UK Chapter) and a special advisor to the National Outdoor Events Association. Jonathan Price PR In 1998 Jonathan began Absolute Events with 200, the company has grown into a highly-respected event company concentrating on complete event production from award ceremonies to road shows, conferences to product launches and staging to fashion shows. Jonathan started his career in the theatre world and was trained at LAMDA. He then spent four years working in the West End, regional theatre and touring before making the natural progression into event production. 8

9 08 CIM accreditation Accredited London Event Courses We are accredited by the Chartered Institute of Marketing (CIM) and are the only event management course they accredit. The chartered title is an internationally recognised professional designation indicating the highest standards of ethical and professional conduct, up-to-date technical expertise and the capabilities of a qualified professional. We are proud to work with the CIM and to have our courses accredited, ensuring that the highest level of training is provided to our students. The process of accreditation is a rigorous one, which means that we are advised, challenged and monitored on a regular basis. This gives you reassurance that you are getting the very best training that the event industry has to offer. For further information about the Chartered Institute of Marketing please visit 9

10 We d love to hear from you, please get in touch: +44 (0) info@eventacademy.com 10