Position Description. Digital Marketing Co-ordinator. Director of Community Engagement. Central Administration Office. Last updated: March 2018

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Engagement Central Administration Office Community Relations Last updated: March

1 Position Description Digital Marketing Co-ordinator Position Title: Reports to: Location: Department: Digital Marketing Co-ordinator Director of Community Engagement Central Administration Office Community Relations Last updated: March 2018 Matthew Flinders Anglican College Executive Assistant to the Principal - Position Description 1

2 ABOUT FLINDERS Matthew Flinders Anglican College is a co-educational school that educates and cares for more than 1,300 students from Early Learning to Year 12. The College was established in 1990 and is centrally located on the Sunshine Coast at Buderim. The College has extensive facilities, comprehensive sporting and co-curricular programs and is committed to effective technology use to enhance educational opportunities. The College enjoys an outstanding academic record with almost 90% of graduates proceeding to tertiary studies and equally impressive results in our arts, music and sports programs. At Matthew Flinders Anglican College we educate for excellence in learning and life. We value courage, respect, compassion and integrity. We welcome students, parents and staff with diverse backgrounds and cultures in accordance with our Christian principles. Our Vision is to give each student an inspiring education by providing opportunities for excellence in a compassionate environment. LEARNING ENVIRONMENT Matthew Flinders Anglican College is widely recognised as one of Queensland's leading schools, providing a challenging, safe and exciting environment in which our students and staff can excel. Our staff enjoy working with engaged and motivated colleagues and a supportive and committed leadership team. The College hosts a 1:1 Apple Device Program supporting more than 2,500 devices enabling students to engage with contemporary learning practices in all facets of their education. With outstanding facilities and a stunning natural environment, the Flinders learning environment is welcoming and engaging to all. PRIMARY OBJECTIVES Develop concepts and layout for the design of print and digital marketing collateral. Ensure that all digital and print marketing collateral are of a high standard and are aligned to the brand and photo guide. Manage the visual elements of the school s website to ensure it reflects the brand, key differentiators and current activities are communicated effectively and appropriately. Develop social media content that is appropriate and timely and engages with the wider College community. Produce engaging photography and videography for the College s communication channels. Matthew Flinders Anglican College Digital Marketing Co-ordinator - Position Description March

3 POSITION SCOPE The Digital Marketing Co-ordinator is: Responsible for assisting with the development of marketing collateral (print and digital). Required to support the delivery of the Marketing and Communication Plan and ensure material is aligned to the brand style guide. A member of the Central Administration Team. Responsible to the Director of Community Engagement for the day-to-day performance of duties. This position works under the supervisor s guidance and direction using established procedures and practices. Expected to maintain professional, confidential and courteous communications and relationships with teaching and support staff colleagues, parents, students and the wider College community at all times and remain calm when placed in a stressful situation. REPORTING RELATIONSHIPS There are no staff reporting directly to the Digital Marketing Co-ordinator. KNOWLEDGE AND SKILL REQUIREMENTS 1. Currently enrolled or studying a Degree in Marketing or Communications. 2. Demonstrated experience using content management systems (such as WordPress and Joomla) and expertise with the Adobe Suite platform (Photoshop, Illustrator, InDesign, Premiere and Acrobat) are essential. 3. Experience in corporate social media management (Facebook, Twitter and Instagram) and solid understanding of SEO principles are also pre-requisites for this role. 4. Understanding of the technical aspects of photography and the ability to deliver high quality images that reflect the College s brand and key messages. 5. Ability to produce videos that support marketing and fundraising strategies. 6. Ability to write in a style which reflects the College s editorial style and voice. 7. Ability to rapidly learn and keep abreast of relevant digital marketing technologies and strategies. 8. Demonstrated ability to contribute to team outcomes by being flexible and supportive of other team members. 9. Ability to maintaining an approachable disposition and professional and courteous manner when liaising with students, parents, visitors, staff and other members of the public. 10. Strong professional interpersonal skills are required and the ability to work as a constructive member of the Community Relations team including a professional and courteous manner with students, parents, visitors, staff and other members of the public. 11. Ability to prioritise workloads within limited time frames, to be a constructive member of the team and an ability to manage simultaneous and numerous requests for assistance. 12. Hold a current drivers licence and hold or have the ability to receive a Suitability Card (Blue Card). 13. A willingness to embrace the Anglican ethos. Matthew Flinders Anglican College Digital Marketing Co-ordinator - Position Description March

4 KEY DOMAINS DOMAIN ONE SERVICE Excellent communication and interpersonal skills including the ability to liaise with all members of the community, both internal and external Aspires to provide the highest quality service to all members of the College community, both internal and external. Positively promotes the College both internally and externally Maintains confidentiality on all issues relating to the College students, staff and other members of the broader community Treats everyone with respect and equality, whilst being responsive to their needs DOMAIN TWO TECHNICAL SKILLS AND APPLICATION Demonstrated knowledge and application of the skills required for this position. This includes knowledge and understanding of appropriate equipment, legislation, policies and procedures. Develop concepts and layout for the design of print and digital marketing collateral. Ensure that all digital and print marketing collateral are of a high standard and are aligned to the corporate brand and photo guide. Manage the visual elements of the College s website to ensure it reflects the brand and that key differentiators and current activities are communicated effectively and appropriately. Develop social media content that is appropriate and timely and engages with the wider College community. Produce engaging photography and videography for the College s communication channels. Assist with market research including target audience identification, competitive analysis, qualitative web site profiling, search engine keyword analysis, and secondary research aggregation. Edit digital images, and videos; design page layouts, and use electronic publishing software Coordinate digital document templates Coordinate internal image database Provide recommendations for search engine optimization (SEO) Domain Three Personal and Professional Development Demonstrated experience and understanding of the need for continuation of both personal and professional development. Keeps abreast of digital marketing developments to make the most of emerging technologies Continually develops both personally and professionally to meet the changing needs of the College, its community and the education sector in general Evaluates own performance to identify strengths and areas where professional growth can occur. Attends all mandatory training sessions provided by the College and is actively involved in other training and development as required. Contributes to the professional development of other staff members. Matthew Flinders Anglican College Digital Marketing Co-ordinator - Position Description March

5 Actively participating in the Performance Development and Review process as required by the College. Domain Four Teamwork and Communication Demonstrated ability to lead and develop a diverse team or participate as an active member of a team, consistent with the philosophy and policies of the College. Embraces the vision of the College. Demonstrates a willingness to work positively within a team to achieve team goals. Demonstrates and practices effective verbal, non-verbal and written communication. Treats all individuals with respect and dignity at all times. Performs other duties as directed. Establishes effective and cooperative working relationships with all staff and works positively toward achieving team goals and the provision of excellence in education/service delivery. Communicates with students in a clear and professional way in order to optimise every student s development and treats all individuals with respect and dignity. Performs other duties as directed by the Director of Business & Operations or Principal. Domain Five Continuous Improvement and Risk Management Commitment to ensuring the highest quality services are delivered through continuous improvement activities and appropriate risk management: Supports the College values, mission, policies, aims and objectives in order to facilitate the smooth functioning and high quality of education within the College. Supports College rules in dealings with students at all times. Manages risk appropriately, completes risk assessments when required and has specific regard for safety in relation to particular subjects and activities. Participates in and contributes to workplace health and safety activities to ensure a safe work environment for staff, students and the College community. Complies with relevant work, health and safety legislation. Domain Six Administration and Documentation Through the use of organisational processes ensure that all administration and documentation requirements are initiated and completed in a professional and timely manner. Ensures all documentation is accurate and completed in a professional and timely manner. Attends staff meetings including College, sub-school staff meetings and Faculty meetings as appropriate. Maintains accurate filing records. Continually seeks to improve the editorial communications of the College. Matthew Flinders Anglican College Digital Marketing Co-ordinator - Position Description March

6 Given the dynamic environment in which the College operates, the Principal reserves the right to alter roles and responsibilities of this position to most effectively suit the leadership and management requirements at any point in time. ACKNOWLEDGEMENT I have read, understand and agree to undertake the responsibilities and requirements as detailed in this position description. Name: Signature: Date: Matthew Flinders Anglican College Digital Marketing Co-ordinator - Position Description March

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