2017 GET TO KNOW SSTH

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1 2017 GET TO KNOW SSTH

2 Table of contents 3 SSTH Swiss School of Tourism and Hospitality 8 Our history 10 A unique educational model 18 EHL Group 23 SSTH Alumni network

3 SSTH Swiss School of Tourism & Hospitality - Passugg The Swiss School of Tourism and Hospitality (SSTH) has been synonymous with outstanding professional training and exemplary Swiss hospitality education for 50 years. Since 1966, more than 5'100 students have graduated from SSTH and are now internationally respected hospitality leaders. Global Leader in Professional Hospitality Education With our programs' strong focus on combined theoretical and practical learning, SSTH students have a more comprehensive understanding of the industry and convince future employers with their winning personalities, sense of professionalism and passion for hospitality. International project teams work on real cases and business plans. Our students acquire self- confidence and the experience needed to make a difference by gradually moving through all areas of professional life here on campus in Passugg and elsewhere. We attach significant value to the continuous development of our programs, adjusting them to suit the latest industry requirements. Member of Ecole hôtelière de Lausanne Group As a member of Ecole hôtelière de Lausanne Group and a part of the Swiss Hotel Association family, SSTH students enjoy the highest recognition worldwide and benefit from a wide range of networking opportunities, knowledge exchange and career prospects. Highly Esteemed Faculty The international SSTH faculty have backgrounds from leading management positions in the hospitality industry, as well as extensive experience in hospitality education, and are dedicated to share their knowledge and experience with SSTH students. Small classes allow for a unique study experience and individual attention, with lecturers taking a personal interest in the students' academic and personal success. Boutique Atmosphere and a Close-knit International Environment Cross-cultural awareness, open-mindedness, an exciting mix of people and cultures, fresh ideas and new ways of thinking is the way of life at SSTH. Students benefit from daily opportunities to broaden their horizons by engaging with those around them. The student body is a unique blend of international and Swiss students, keeping our community diverse and interesting. With students, tutors and alumni from over 100 different countries, students at SSTH are studying in a truly international environment while experiencing real Swissness in Graubünden, Switzerland s #1 tourism region. Graubünden is home to world class destinations such as St. Moritz, Arosa, Davos, Laax and Lenzerheide. The amazing diversity of Switzerland s largest holiday region is unique and has plenty to experience both in summer and winter.

4 SSTH Overview 22 Student average age % English section 72% Alumni since Facebook fans German section Foundation Alumni chapters 18 Nationalities Enrolled students in Passugg 45 1 Staff members Student committee Faculty members 4 Programs: - GFG/HoKo - SSTH Young Talent Traineeship - Swiss Professional Degree* - Bachelor of Science** * Dipl Hôtelière-Restauratrice / Hôtelier-Restaurateur HF **Start September

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6 SSTH Board of Directors The board of directors is the committee responsible for supervising the leadership of the SSTH Swiss School of Tourism and Hospitality Ltd. It makes use of the Swiss and international network of its Chairman and members, while producing a positive impact on the reputation and brand. The primary focus remains the development of high quality education for our students. Dr. iur. Jürg Domenig Chairman, Board of Directors Dr. iur. Jürg Domenig became President of the Board of Directors of the SSTH Swiss School of Tourism and Hospitality Ltd. on 2 March 2017, after having been a member for over three years. A lawyer residing in Chur, Domenig specializes in legal matters pertaining to the hotel industry and has been advising the head office of hotelleriesuisse Graubünden, the hotel association of Canton Grisons, for a number of years. As a result of this long involvement, Domenig is a recognized industry expert with access to a broad network of contacts. His other roles include President of the Board of Directors of Badrutt s Palace Hotel and HOTELA, the Swiss hotel industry s social insurance service provider. A board member of Gastgewerbliche Fachschule Graubünden since 1995, Domenig has long played an active role contributing to SSTH s educational issues. Members: Dr. iur. Jürg Domenig, President of the Board, CEO Swiss Hotel Association Graubünden; Lawyer, Chur Dr. oec. Ueli Schneider, Vice President of the Board, Head of Education Swiss Hotel Association (SHA) André Witschi, President Board of Governors of Ecole hôtelière de Lausanne (EHL) Prof. Michel Rochat, CEO Ecole hôtelière de Lausanne (EHL) Andreas Züllig, President Swiss Hotel Association (SHA); Owner Hotel Schweizerhof, Lenzerheide Markus Brocker, Partner Euro Treuhand & Consulting (ETC), St. Gallen

7 SSTH Management The Managing Director and Executive Committee implement the strategy defined by the Board of Directors within all SSTH Swiss School of Tourism and Hospitality Ltd. business units. Managing Director/CEO: Michael Hartmann Members: Ulrike Kuhnhenn, Academic Dean Claudio Kaufmann, Director of Sales & Marketing Markus Brocker, Delegate of the Board, Finance Michael Hartmann, Managing Director Michael Hartmann took on his role as Managing Director of the SSTH Swiss School of Tourism and Hospitality in June His aim is to drive the development of SSTH in line with the strategic objectives of EHL Group, reinforcing the School s position as a leader in vocational hospitality education and providing the best career opportunities for its students. Mr. Hartman adds: It is an honor to have such an opportunity to help unlock the growth potential of SSTH and continue its path in becoming the first international address for holistic hospitality education. Mr. Hartmann joined Ecole hotelière de Lausanne (EHL) in 2014 as a Senior Executive Advisor within the General Secretary. He managed the creation of the Lausanne Report, a strategic initiative to position EHL as a thought leader by assessing the future trends and drivers that will inspire all actors of the global hospitality industry. Prior to this, Mr. Hartmann held strategic positions within the Siemens Information & Communication Networks (ICN). He headed the Strategic Marketing department for the hotel and healthcare industries from 1998 to 2001, and was then in charge of customer relationship management and operations for international hotel chains. In 2002 he moved to Global Key Account Management for IT and telecommunication solutions where he was responsible for international hotel chains, and in 2005 he headed the One Hospitality Market Development Board as a Senior Vice President for all Siemens divisions. He also took on responsibilities for the entertainment market. 7

8 Our history A heritage of excellence and tradition Looking back on the key stages in a history spanning 50 years with pride, as SSTH looks forward with purpose Launch of the new product SSTH Young Talent Traineeship for entrants without any professional experience in order to facilitate the entrance into the studies and generate enthusiasm for hospitality SSTH celebrates its 50th anniversary Introduction of the new Apprenticeship Degree Hotel- Kommunikationsfachfrau/-mann EFZ at the vocational education level SSTH launches finalized Curriculum of a Bachelor of Science in International Hospitality Management HES-SO (Ecole hôtelière de Lausanne curriculum) Bachelor of Science HES-SO in International Hospitality Management, awarded in Passugg. Preparatory Year introduced for entry to the College of Applied Science. EHL Holding Company is founded and SSTH becomes a Member of the EHL Group The Ecole hôtelière de Lausanne (EHL) acquires SSTH Swiss School of Tourism and Hospitality in Passugg Introduction of an integrated bachelor program in cooperation with Napier University in Edinburgh After 14 years as an annual private event, the first public International Food Festival takes place in Passugg SSTH comprises four individual schools, two offering hospitality management education and two offering vocational hospitality training 1999 SSTH has the equal percentage Scandinavian and Swiss graduates, 24% 1997 After five years of construction, the School Hotel Passugg is completely renovated and has with its new building state-of- the-art teaching facilities Partnership agreement with the University of Delaware: This has remained a lively cooperation to the present day. Students are able to complete a bachelor degree in two semesters upon graduation from SSTH Foundation of GFG "Hospitality School Graubünden" in Chur to provide specialist, entry-level qualifications in the hospitality business 8

9 1991 Purchase of the School Hotel in Passugg: Moving from Chur to Passugg, SSTH takes up residence in its new home after renovating the Belle Époque spa hotel The Department of Justice and Police recognizes the new program as equal to the preparation for hotel and restaurant managers' certificate of capacity, permitting SSTH graduates to manage hotels and restaurants independently The first Alumni Association of the school is founded abroad - four of the international alumni meet Dr. Christoffel at the Shangri-La in Singapore for the foundation meeting The H+T Trade and Tourism School is founded in Chur: Introduction of the tourism course with Swiss university entrance qualifications SSTH has four different programs, with 73% female students First English language program: Introduction of the first Englishlanguage hotel management program for international students Introduction of courses to train students with higher education: This led to the current Swiss Professional Degree The first international student joins SSTH from Greece The SSTH is founded: Dr M. Christoffel establishes a school to educate hotel secretaries, laying the foundation for today's SSTH Swiss School of Tourism and Hospitality.

10 A unique educational model Clear transparency within the education system The takeover of SSTH by the Ecole hôtelière de Lausanne (EHL) has given the hospitality school in Passugg a head-start over similar education facilities. After all, the education system is transparent. The combination of entry-level education GFG "Hospitality School Graubünden" with the higher professional education including German and English-language degree courses at the higher vocational college (HF) are now complemented by the provision of an EHL bachelor degree. This means that in future, students will be able to learn and study on three different education levels. A follow-on master degree course at the Ecole hôtelière de Lausanne (EHL) can also be completed after graduating from SSTH. SSTH Swiss School of Tourism & Hospitality Hotel-Kommunikationsfachfrau/-mann EFZ (HoKo, Ger.) SSTH Young Talent Traineeship (YTT, Eng./Ger.) Swiss Professional Degree Dipl. Hôtelière-Restauratrice / Hôtelier-Restaurateur HF (HF, Eng./Ger.) Bachelor of Science HES-SO in International Hospitality Management (BSc, Eng.) Ecole hôtelière de Lausanne Master of Science HES-SO in Global Hospitality business (MSc, Eng.) Executive MBA in Hospitality Administration

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13 Hospitality School Graubünden: Apprenticeship Degree Hospitality School Graubünden HoKo starting 2017 SSTH offers vocational hospitality training at the Hospitality School Graubünden. The apprenticeship program covers a broad spectrum of fundamentally important skills for all areas of hospitality kitchen, service, front office and housekeeping. Over the course of three years, students spend 1.5 years on campus in Passugg and 1.5 years in two different hotels, where they can put what they have learned into practice. The existing program will be replaced by HoKo Hotel-Kommunikationsfachfrau/-mann EFZ in August This new apprenticeship degree appeals to young adults who would like to become familiar with all aspects of hotel operations and complete their apprenticeship in a dynamic environment that involves intensive contact with people. Hotel communication experts are employed in many different areas of operation (kitchen, floor, restaurant, reception/back office, etc.). They have thorough knowledge of the basics of each department and the interfaces between departments. However, their main responsibility is guest interaction. They embody the philosophy of their employer and excel through their primary focus on guests. 13

14 SSTH Young Talent Traineeship: Work experience in a safe & supportive environment The quality standards attached to the SSTH s Swiss state accreditation stipulate one year s vocational experience in the hotel or catering profession as a prerequisite for entry to the Swiss Professional Degree program. The SSTH Young Talent Traineeship delivers this experience at the highest possible standard. The vital core knowledge and a wide repertoire of skills are acquired at SSTH and/or during a paid internship at one of the SSTH s partner hospitality establishments in Switzerland or abroad. 14

15 Swiss Professional Degree: Developing core skills The course of study for the Swiss Professional Degree Dipl. Hôtelière-Restauratrice / Hôtelier- Restaurateur HF, which can be taken in either English or German, teaches extensive expertise in management disciplines such as economics, marketing, human resources and communications. Academic studies are combined with a wide range of practical courses in all operational areas of hospitality, i.e. kitchen, service, reception and housekeeping. The three-year program at the SSTH provides students with a top-caliber practical and academic education in preparation for a managerial role in the sector. SSTH accreditations and certifications SSTH is currently the only hospitality school to hold Swiss accreditation for all levels of its German and English programs. It maintains and consistently upholds high standards of educative and management quality. The following quality standards are applied: Accreditation based on the Swiss Framework Curriculum Classification as tertiary education Member of HES-SO through EHL- Bachelor 15

16 Bachelor of Science in International Hospitality Management HES-SO The SSTH is proud to offer the ground-breaking new top-up bachelors program (BSc), which offers students the unique opportunity to continue their studies after completing the Swiss Professional Degree* and graduate with a BSc in International Hospitality Management (HES-SO). This course follows the curriculum of the Ecole hôtelière de Lausanne, the world s pre-eminent hospitality management school, and so is also affiliated with the Bologna Process. Graduates of the EHL bachelor s degree in Passugg are eligible for admission to the master s degree offered by the EHL or at other universities, which opens up entirely new international career avenues for SSTH graduates. Master of Science in Global Hospitality Business Upon graduation, students enrolled in the bachelors program also have the opportunity to pursue their studies by joining the EHL Master of Science in Global Hospitality Business course in Lausanne for 3 semester. The program combines an exceptional blend of classes, cultural experiences and business immersion periods on three continents, with industry seminars delivered by world-class speakers and a realworld consultancy project. * Dipl. Hôtelière-Restauratrice / Hôtelier-Restaurateur HF 16

17 hospitality Boutique In-depth practical skills Leadership Creative International 17

18 EHL Group 2 Schools in Lausanne and Passugg 2931 Enrolled students Group dedicated to excellence in hospitality management education Members of staff Revenues (KCHF) 9 Certified Schools around the world 8 Academic programs We select passionate people and educate them to become responsible leaders in hospitality. «World s Best Hospitality Management School» 2007, 2010 & 2013 TNS Sofres «Best Hotel Management School» 2013 & 2014 Hospitality Awards 18

19 A holding company dedicated to excellence in hospitality EHL Group The EHL SA holding company, set up at the beginning of 2015, ensures the management of separate entities, each of which focuses on a specific business or activity. This structure enables EHL to create and develop a rationalized, coherent portfolio of specialized activities, both in Switzerland and abroad. The structure organizes its units into three main fields: hospitality management education, which remains the core mission of EHL, international activities and the campus. A company for each core business Educational entities: EHL Haute Ecole delivers university-level education for undergraduate (bachelor s) degrees, post-graduate (master s) degrees and PhDs. EHL Academia: focused on excellence in practical education SSTH specializes in advanced vocational education for the tourism and hotel industries. EHL Hospitality Services designs, produces and commercializes products and services relating to the hotel industry, aimed at students activities within their curriculum, living on campus. International activities: Lausanne Hospitality Consulting (LHC) through management consulting and education, LHC contributes to the international development of EHL and showcases its expertise and knowledge all over the world. Campus: EHL Real Estate encompasses activities relating to the acquisition, renovation and management of real estate and will, for example, be involved in the development of the new EHL campus.

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21 I I Board of Governors EHL Foundation EHL Foundation is the sole owner of EHL SA holding company and its Board of Governors defines the EHL SA vision and founding values. It makes use of the Swiss and international network of its President and members, while producing a positive impact on the reputation and brand. The historic organization of EHL as a Foundation ensure that the primary focus remains the development of high quality education for our students. Chairman: André Witschi Vice-President: Pierre-André Michoud*, Vice-President hotelleriesuisse and owner, Hôtel du Théâtre Yverdon Members: Doris Fiala*, Member of the Swiss Parliament and Member of the Parliamentary Assembly of the Council of Europe (PACE) Chantal Ostorero, General Director, Board of Higher Education, Vaud Canton Luciana Vaccaro, Rector, HES-SO François Dussart*, CEO, Sandoz Fondation Hotels Prof. Dr. Werner Inderbitzin, President, Swiss Center Technorama and former Rector, HES Zürich Claude Meier, Director, hotelleriesuisse Christopher W. Norton*, CEO, Equinox Hotels Yves Rey, Vice-Rector Teaching, HES-SO University of Applied Sciences and Arts Western Switzerland Dominique Seiler*, Head of Talent Acquisition, UBS Switzerland Oscar Tosato, Town Council Member, Lausanne * Alumni of Ecole hôtelière de Lausanne

22 André Witschi Chairman, Board of Governors André Witschi became President of the Board of Governors of the Ecole hôtelière de Lausanne on 5 March 2012, after having been a member for over ten years. André Witschi is also Member of the Supervisory Board of Lindner Hotels AG, Member of the Board of Sausolitos Restaurants, Member of the Board of Directors of Build S.A and Member of the Board of DEHOGA / IHA (German association of hoteliers and restaurateurs). Benefiting from a solid experience in the european hotel industry for over 40 years, this son of a hotelier and graduate of the Juventus School of Commerce and the Zurich Hotel School, holds two MBAs from the GSBA in Zurich and the New York State University. 21

23 Executive Committee The CEO and Executive Committee implement the strategy defined by the Board of Directors within all EHL SA business units. CEO: Prof. Michel Rochat Membres: Julia Aymonier, Chief Information Officer Pascal Gauthier, Chief Human Resources Officer Fabien Guimtrandy, Chief Financial Officer Maxime Medina, Chief Asset Management Officer Olivier Roux, Chief Marketing & Communications Officer Rémi Walbaum, Chief Innovation & Valorisation Officer The Faculty is represented by a Decanal Committee, headed by Dr Steffen Raub, Dean ad interim Prof. Michel Rochat CEO, EHL SA Nominated CEO at the beginning of 2015, Michel Rochat was pre-viously the General Director of EHL and a member of EHL s Board of Governors since He is moreover a member of the Board of Directors of Lausanne Hospitality Consulting (LHC), Emirates Academy, Leysin American School, Council of Tourism (Switzerland Tourism), Executive Committee of the SIC, Executive Committee of Entreprendre office, Board of Directors of the Swiss School of Tourism and Hospitality (SSTH). In 2014, he was awarded the Hospitality Innovation Award and recognized by Bilanz magazine as one of the top 100 personalities of Switzerland. Michel Rochat is a graduate of HEC Lausanne and the Ecole polytech- nique fédérale de Lausanne. 22

24 SSTH Alumni network The SSTH Alumni Network is a group of over internationally respected hospitality leaders, building upon our reputation for excellence around the world. Since its beginning in 1980, the network brings together SSTH s values and culture, and the SSTH ambassadors preserve the SSTH tradition through a strong and active community within the hospitality industry and beyond. Connected across 6 continents SSTH almni are our greatest ambassadors. Across 6 continents, they hold leadership positions both within the hospitality industry and other sectors. Top recruiters head to SSTH to find their future managers and exevutives, with our alumni landing jobs in multiple fields, ranging from the hotel and restaurant industry to banking, education, real estate and consulting; and perform numerous functions such as operations, sales, HR, marketing and finance. Our strong global network of engaged alumni continue to grow as graduates help shape the future of SSTH by sharing their time, knowledge and passion with the students and graduates of tomorrow. A selection of our alumni s employers Accor Hotels Hilton Hotels & Resorts Porsche Starwood Hotels Cartier HSBC PyeongChang 2018 SV Group Channel KAYAK Royal Caribbean Int. Swiss Intern. Airlines Dubai Parks & Resorts KPMG Shangri-La Hotels The Oberoi Group Four Seasons Marriott International Siemens The Ritz-Carlton Bringing a family together During their time at SSTH, students develop strong relationships and those connections extend far beyond the School Hotel Passugg and study years. SSTH alumni chapters are being established across the world as essential contact points for alumni living abroad. They offer valuable help for those discovering a new location and culture, and they organize their own events and activities with active support from SSTH. Regluar homecomings, reunions, workshops and seminars in Passugg, as well as social networks keep the spirit of the SSTH community alive. Our current students benefit greatly from the strong network as alumni visit the school as guest speakers and frequently represent their organizations to acquire young talents.

25 Contact SSTH Swiss School of Tourism and Hospitality Communications SSTH Swiss School of Tourism and Hospitality Hauptstrasse Passugg Switzerland ssth.ch

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