Introduction to Business Syllabus GEB1011 Class 7756, Fall 2016
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1 Introduction to Business Syllabus GEB1011 Class 7756, Fall 2016 URL of Online Syllabus Online version: PDF version: GEB1011 Course Information Introduction to Business - GEB1011 Class 7756 Date: October 17 to December 10, 2016 This course is designed to provide an overview of the business environment. The business disciplines discussed include management, international business, marketing, finance, economics, accounting and business law. This course provides useful information for business majors and any others involved in owning or operating businesses. This course is also recommended for students expecting to take ACG 2021 Principles of Financial Accounting. Pre-reqs: No corequisites or prerequisites. Additional Class Information: Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course: Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity. Credits: 3 1
2 Measurable Course Objectives Measurable Course Objectives are outcomes students are expected to achieve by the end of the course. Explain the definition of a business and describe its risks and rewards. Define the term entrepreneurship and its importance to small business development. State the impact of economics on business. Define economic terminology: GDP, CPI, unemployment rates etc. Discuss the differences between economic forms of business ownership: capitalism, socialism and communism Differentiate between the legal forms of business: Sole proprietorship, partnerships and corporations and the role that franchising plays in business ownership. Discuss the four basic functions of management: Planning Organizing, Leading, and Controlling. Describe the role of marketing in business and methods used to satisfy customer's needs. Define and illustrate the marketing mix: product, price, place and promotion. Paraphrase the steps involved in product development and a product?s life cycle. Analyze a balance sheet and income statement and use ratios to evaluate a business?s financial performance. Describe the difference between equity and debt financing. Summarize the relative advantages and disadvantages of each. Differentiate the purpose of primary vs. secondary stock markets. Analyze and report on a Fortune 500 company?s financial performance. 2
3 Textbook Information Required Textbook Understanding Business Connect Access Author: Nickels ISBN: Publisher: Mcg Edition: 11TH 16 Buy: $ New $ Used Instructor Information Kathryn Joseph, M.B.A. Kate Joseph, MBA, Adjunct Professor, Business Administration Available for questions/assistance PS Room 168 on Tuesdays and Thursday from 2:45-3:15 Kate Joseph received her joint honors Batchelors degree in Mathematics and Chemistry from the Univeristy of London, Kings College, London, England and her Masters of Business Administration from Rollins College where she is currently pursuing a Doctorate in Business Administration. She worked for over twenty years in the financial industry in the New York area and moved to Florida 3
4 to establish an operations center for a financial group. Kate has had several consulting assignments around the United States. Kate has worked as an adjunct professor for Seminole State College and Rollins College. She also accepts short term consulting projects for business and nonprofit organizations. Instructional Mode DL Online An online course is delivered entirely over the Internet and fosters remote interaction among students and instructors. To learn more about Seminole State's online courses, visit elearning Additional Class Information: Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course: Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity. Grade Scale and Evaluation Methods Course Requirements: This course has seven major components: 1) Required weekly textbook readings; 2) Required LearnSmart (Graded) 3) Required video quizzes (Graded); 4) Required weekly quizzes (Graded); 5) Required: Stock Market Report: Fortune 500 Company (Graded). Grading Scale: % A 80-89% B 70-79% C 60-69% D Below 60% F Methods of Evaluation: Stock Market Report = 40% of Grade. 4
5 Quiz Grades = 25% of Grade. Video Quiz Grades = 25% of Grade. LearnSmart Grades = 10% of Grade Description of Methods of Evaluation: NO MAKEUPS ARE ALLOWED FOR QUIZZES, VIDEO QUIZZES, STOCK MARKET REPORT AND LEARNSMART. Quizzes: A quiz will be assigned for each chapter. Quizzes can be taken up to three (3) times. The highest score for each chapter quiz will be counted towards your grade. Quizzes are comprised of 25 multiple choice questions. The lowest two (2) quiz scores will be dropped. IMPORTANT: You will have sixty (60) minutes to complete each quiz. ONCE YOU BEGIN A QUIZ YOU CANNOT STOP AND START OVER AGAIN! Stock Market Report: Each student will prepare a Stock Market Report on an individual company. Please see the sample Stock Market Reports listed online by clicking on the Modules tab and then clicking on Sample Stock Market Reports. Video Quiz: There are thirteen (13) video quizzes which may be attemped up totwo (2) times. The highest score will be counted towards your final grade. The quiz requires you to watch a short video and respond to up to five (5) questions. The lowest two (2) video quiz grades will be dropped. You have sixty(60) minutes to complete each quiz. LearnSmart: There is a LearnSmart exercise required for each chapter available through MHConnect. Forty (40) correct answers are required to complete each exercise. The lowest three (3) scores will be dropped. Class Assignments Please check the MODULES page for detailed information regarding class assignments. Available Support Services The following services are available to assist your learning at Seminole State: Academic Success Center (ASC) offers all Seminole State students free tutoring in math, writing and the sciences, as well as an open computer 5
6 lab. Disability Support Services (DSS) at Seminole State offers College constituents equity and excellence in education. By working with students, faculty and staff on all Seminole State campuses, DSS ensures that appropriate academic adjustments are made to give all students equal opportunities inside the classroom and around campus. Seminole State Library offers beneficial and rewarding services to all college students. The library is an excellent place to break from classes, meet fellow students, and reflect independently and collaboratively. It is also an environment for discovery that encourages students to seek information, engage in listening and viewing activities, and think creatively. College Communication Student Office 365 All official from the College is sent to your Seminole State Office 365 student address. When contacting the college students should use their student accounts to ensure that communication is delivered to the appropriate party. Be sure to check your account regularly for information important to your academic and financial records. To access your student account, visit for instructions. Canvas Messages Students currently enrolled in online or hybrid courses should use the Inbox link within their Canvas course to communicate with the professor. It is important for students to check the inbox regularly for important communication from the instructor. Seminole State Text Sign up for Seminole State Text and you will receive messages pertaining to registration dates, tuition deadlines, financial aid, emergency campus closings and changes to your student record or classes. To sign up to receive text messages, visit 6
7 Collegewide Student Learning Outcomes The Collegewide Student Learning Outcomes assessed and reinforced in this course include the following: Communication Critical Thinking Information Literacy Global Sociocultural Responsibility Attendance Policy The College recognizes the correlation between attendance and both student retention and achievement. Per College Policy Students are expected to attend all classes, actively participate and complete all assigned course work for all courses for which they are registered. For online classes, attendance is determined by consistently logging in and accessing the course content and completing courses in accordance with the syllabus. Simply logging in to an online class does NOT count as attendance. Students must engage in an academically-related activity. You will be withdrawn from the class if you do not complete a minimum of one (1) assignment by Wednesday, October 19, Simply logging into an online class does not count as attendance. Students must engage in an academically related activity. This requirement will be satisfied by doing the following: Submit Introduction Discussion Forum post by 10/19/16 by 11:55 PM. Do this by selecting Discussions in Canvas from the menu on the lefthand side of the course page. Failure to do this will result in being dropped from the class. Academic Integrity As members of the Seminole State College of Florida community, students are expected to be honest in all of their academic coursework and activities. Academic dishonesty, such as cheating of any kind on examinations, course assignments or projects, plagiarism, misrepresentation and the unauthorized possession of examinations or other course-related materials, is prohibited. 7
8 Plagiarism is unacceptable to the college community. Academic work that is submitted by students is assumed to be the result of their own thought, research or self-expression. When students borrow ideas, wording or organization from another source, they are expected to acknowledge that fact in an appropriate manner. Plagiarism is the deliberate use and appropriation of another's work without identifying the source and trying to pass-off such work as the student's own. Any student who fails to give full credit for ideas or materials taken from another has plagiarized. Students who share their work for the purpose of cheating on class assignments or tests are subject to the same penalties as the student who commits the act of cheating. When cheating or plagiarism has occurred, instructors may take academic action that ranges from denial of credit for the assignment or a grade of "F" on a specific assignment, examination or project, to the assignment of a grade of "F" for the course. Students may also be subject to further sanctions imposed by the judicial officer, such as disciplinary probation, suspension or dismissal from the College. Withdrawal Policy A student desiring to withdraw from a course after the add/drop period should initiate withdrawal procedures with an instructor or counselor. Withdrawals are not official until the withdrawal form is completed and given to the Office of Enrollment Services and Registrar. Withdrawal deadlines are published in the official College Catalog Academic Calendar. Accommodation Statement Seminole State College abides by Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act (ADA), which stipulates that no student shall be denied the benefits of an education 'solely by reason of a handicap.' Disabilities covered by law include, but are not limited to psychiatric impairments, learning disabilities and hearing, sight or mobility impairments. If you have a disability that may have some impact on your work in this class and for which you may require accommodations you must contact the Disability Support Services Office (DSS) to facilitate the accommodation process. Campus locations and phone numbers for DSS are: Sanford/Lake Mary Campus, Room A-101,
9 Altamonte Campus, Room ALT 107, Heathrow Campus, Room HEA 115, Oviedo Campus, Room OVF 102-D, College Emergency Information In case of emergency conditions (such as tropical storms, hurricanes, power outages, etc), verify the college is open and classes are being held by calling or The Seminole State homepage will also feature updated announcements ( Seminole State College also offers enrolled students a mobile app called LifeLine Response. The app allows the College to send alerts and push notifications about potentially dangerous situations on campus and supplements emergency communications that are already in place. Students can also use the app for their own safety when traveling outside of the College. Students can download the app through the Google Play Store or Apple App Store and register using their Seminole State address. For more information, visit College Technology Policy Unacceptable use of College technology may result in the revocation of access to College information technology, and may subject the user to criminal and civil penalties. Unacceptable use includes students who attempt to abuse computers or software, introduce viruses, send misappropriate messages or interfere with normal network operations. Syllabus Disclaimer Syllabus is subject to change at Instructor s discretion. Any changes will be announced online. FERPA The Family Educational Rights and Privacy Act (FERPA) affords students certain rights with respect to their education records. Students have the right to have some control over the disclosure of information from the records. It is Seminole State Colleges policy to comply with the requirements of FERPA and to prevent improper disclosure of personally identifiable information from the records. For 9
10 more details on FERPA, please refer to the FERPA information on the Seminole State website Student Code of Conduct It is the responsibility of a student to observe campus rules and regulations and to help maintain appropriate conditions in the classroom, on the campus, and in the community. The Student Code of Conduct is a statement of Seminole State s expectations regarding student standards of conduct, both academic and nonacademic. It is the student s responsibility to read the Code of Conduct and follow its expectations. The Student Code of Conduct can be found at A Tobacco-Free College To promote the health and wellness of the Seminole State College community, the use if tobacco of any kind and in any form is prohibited on all College-owned and/or operated facilities. This includes tobacco use in personal vehicles while on College property. The College Tobacco-Free Policy can be found at elearning Information To succeed in an online course, you need to be: motivated self-directed willing to work on your own Online courses are not for everyone. They are neither easier nor more difficult than on-campus courses, but they do require more dedication and selfdiscipline from the student. If you like to interact face-to-face with a professor and classmates, or if you have difficulty managing your time, this might not be the best course delivery mode for you. However, if you can read and understand technical information, follow instructions as given, and solve computer problems on your own without asking for much help, online instruction should work well for you. Good time management skills, selfdiscipline, and motivation are required to successfully complete an online course. 10
11 Canvas Learning Management System Canvas is the online learning management system at Seminole State College. If you are enrolled in an online, online/campus, hybrid, or Web-enhanced campus class, your course will be offered through Canvas. To login to Canvas visit the Seminole State Homepage and select online classes and Canvas login. You also may login directly to Canvas at Your Canvas login information is: USERNAME - Same as your MySeminoleState username PASSWORD - Same as you use to login to Seminole State computer labs. The default password is your first initial CAPITALIZED + your last initial lowercased + the last two digits of your birth year + your birth month in a two-digit format + your birthday in a two-digit format. Alternatively your password may be your first initial and last initial CAPITALIZED + the last two digits of your birth year + your birth month in a two-digit format + your birthday in a two-digit format. If you cannot remember your username/and or password please contact the College HelpDesk by helpdesk@seminolestate.edu, by phone or visit the HelpDesk website computing-and-user-services Canvas course sites will not be available until the first day of class. Make sure to check the class notes in your MySeminoleState schedule of classes for class start date, orientation (if applicable) and course notes. If you register during the add/ drop period, there may be a slight delay (up to 24 hours) in the activation of your user ID and password. If you are unable to log into Canvas after the add/ drop period, please complete the elearning Online Course Problem Form, and the elearning staff will check on your account. Canvas Help is available for all Seminole State students 24 hours a day, seven days a week. Canvas Help is provided through online chat and the Canvas Support Hotline at To access Canvas Help online, see Getting Help with Canvas at Because it's built using Web standards, Canvas runs on Windows, Mac, Linux, ios, Android, or any other device with a modern Web browser. Canvas supports the last two versions of every browser release including Chrome, Firefox, Safari and Internet Explorer. We highly recommend updating to the newest version of whatever browser you are using. 11
12 Schedule/Calendar Weekly Schedule Week #1: Week Starting Monday 10/17/2016: Course Introduction Review of syllabus and course requirements Discussion Board Introduce yourself on the Discussion Board before Monday October 24, 2016 Chapter 1: Taking Risks and Making Profits within the Dynamic Business Environment Chapter 2: Understanding Economics and How It Affects Business Complete Chapter 1 Learn Smart in Connect Take Chapter 1 Quizzes in Connect Complete Chapter 2 Learn Smart in Connect Take Chapter 2 Quizzes in Connect (ALL ASSIGNMENTS DUE BY 10/31/2016 BY 11:59 PM) Week #2: Week Starting Monday - 10/24/16: Stock Market Report Choose and post on the Discussion Board by 10/26/ 2016 the name and ticker symbol of the stock of your choice. 12
13 No two people can do a report on the same stock, so if there are duplicates you may be asked to make an alternative choice. Read the instructions for choosing and recording your stock market prices for the final Stock Market Report. They can be found in the Modules tab. Read Chapter 3: Doing Business in Global Markets Read Chapter 4: Demanding Ethical and Socially Responsible Behavior Read Chapter 5: How to Form a Business Complete Chapter 3 Learn Smart in Connect Take Chapter 3 Quizzes in Connect Complete Chapter 4 Learn Smart in Connect Take Chapter 4 Quizzes in Connect Complete Chapter 5 Learn Smart in Connect Take Chapter 5 Quizzes in Connect ASSIGNMENTS DUE BY 11/7/2016 BY 11:59 PM) Week #3: Week Starting Monday 10/31/16: Chapter 6: Entrepreneurship and Starting a Small Business Chapter 7: Management and Leadership Complete Chapter 6 Learn Smart in Connect Take Chapter 6 Quizzes in Connect Complete Chapter 7 Learn Smart in Connect Take Chapter 7 Quizzes in Connect 13
14 (ALL ASSIGNMENTS DUE BY 11/14/16 BY 11:59 PM) Week #4: Week Starting Monday - 11/7/16: Chapter 13: Marketing: Helping Buyers Buy Chapter 14: Developing and Pricing Goods and Services Complete Chapter 13 Learn Smart in Connect Take Chapter 13 Quizzes in Connect Complete Chapter 14 Learn Smart in Connect Take Chapter 14 Quizzes in Connect ALL ASSIGNMENTS DUE BY 11/21/16 BY 11:59 PM) Week #5: Week Starting Monday - 11/14/16: Chapter 16: Using Effective Promotions Chapter 17: Understanding Accounting and Financial Information Complete Chapter 16 Learn Smart in Connect Take Chapter 16 Quizzes in Connect Complete Chapter 17 Learn Smart in Connect Take Chapter 17 Quizzes in Connect (ALL ASSIGNMENTS DUE BY 11/28/16 BY 11:59 PM) 14
15 Week #6: Week Starting Monday - 11/21/16: NO CLASSES Week #7: Week Starting Monday - 11/28/16 Chapter 19: Using Securities Markets for Financing & Investing Opportunities Chapter 18: Financial Management Complete Chapter 18 Learn Smart in Connect Take Chapter 18 Quizzes in Connect Complete Chapter 19 Learn Smart in Connect Take Chapter 19 Quizzes in Connect Submit YOUR Stock Market Report NO Later than by Monday, 12/05/16 by 11:55 PM by using the tab found on the menu on the left-hand side of the main Canvas page for this course. ( ASSIGNMENTS DUE BY 12/5/16 BY 11:59 PM) Week Starting Monday 12/5/16: Final Class Session Class Summary 15
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