KING S OWN INSTITUTE* Success in Higher Education
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1 KING S OWN INSTITUTE* Success in Higher Educatin BUS304 CONSUMER BEHAVIOUR T318 - Brief All infrmatin cntained within this Subject Outline applies t all students enrlled in the trimester as indicated. 1. General Infrmatin 1.1 Administrative Details Assciated HE Award(s) Duratin Level Subject Crdinatr B Bus (Accg); B Bus (Mgt & Finance) 1 trimester Level 3 Fadi Ktb fadi.ktb@ki.edu.au P: (Ext.156) L: Level 1, 545 Kent St. Cnsultatin: via Mdle r by appintment. 1.2 Cre / Elective This is an elective subject fr B Bus (Accg) and B Bus (Mgt & Finance) 1.3 Subject Weighting Indicated belw is the weighting f this subject and the ttal curse pints. Subject Credit Pints Ttal Curse Credit Pints 4 BBus(Accg) 96; BBus (Mgt & Finance) Student Wrklad Indicated belw is the expected student wrklad per week fr this subject: N. timetabled hurs/week* N. persnal study hurs/week** Ttal wrklad hurs/week*** 4 hurs/week (2 hur Lecture + 2 hur Tutrial) 6 hurs/week 10 hurs/week * Ttal time spent per week at lectures and tutrials ** Ttal time students are expected t spend per week in studying, cmpleting assignments, etc. *** Cmbinatin f timetable hurs and persnal study. 1.5 Mde f Delivery On-campus 1.6 Pre-requisites BUS104 Intrductin t Marketing 1.7 General Study and Resurce Requirements Students are expected t attend classes with the weekly wrksheets and subject supprt material prvided in Mdle. Students shuld read this material befre cming t class t imprve their ability t participate in the weekly activities. Students will require access t the internet and their KOI and shuld have basic skills in wrd prcessing sftware such as MS Wrd, spreadsheet sftware such as MS Excel and visual presentatin sftware such as MS PwerPint. Cmputers and WIFI facilities are extensively available fr student use thrughut KOI. Students are encuraged t make use f the campus Library fr reference materials. Resurce requirements specific t this subject: N specific resurce requirements fr this subject. BUS304 CONSUMER BEHAVIOUR T318 02/11/ :34 PAGE 1 OF 14
2 2. Academic Details 2.1 Overview f the Subject A clear understanding f cnsumer behaviur is critical fr develping and evaluating effective marketing strategies. This subject prvides a theretical grunding in the field f custmer behaviur examining bth the internal and external human factrs affecting behaviur and decisin-making. It develps an awareness and understanding f custmers as the central fcus f marketing actin, and discusses relevant theries develped in marketing, psychlgy and ther behaviural sciences. This subject develps students' abilities t apply custmer behaviur cncepts t marketing prblems. 2.2 Graduate Attributes fr Undergraduate Curses Graduates f the Bachelr f Business (Accunting), and the Bachelr f Business (Management and Finance) curses frm King s Own Institute will gain the graduate attributes expected frm successful cmpletin f a Bachelr s degree under the Australian Qualificatins Framewrk (2 nd editin, January 2013). Graduates at this level will be able t apply an advanced bdy f knwledge in a range f cntexts fr prfessinal practice r schlarship and as a pathway fr further learning. King s Own Institute s key generic graduate attributes fr a bachelr s level degree are summarised belw: KOI Bachelr Degree Graduate Attributes Knwledge Critical Thinking Cmmunicatin Infrmatin Literacy Prblem Slving Skills Ethical and Cultural Sensitivity Teamwrk Prfessinal Skills Detailed Descriptin Current, cmprehensive and cherent knwledge Critical thinking and creative skills t analyse and synthesise infrmatin and evaluate new prblems Cmmunicatin skills fr effective reading, writing, listening and presenting in varied mdes and cntexts and fr transferring knwledge and skills t thers Infrmatin and technlgical skills fr accessing, evaluating, managing and using infrmatin prfessinally Skills t apply lgical and creative thinking t slve prblems and evaluate slutins Appreciatin f ethical principles, cultural sensitivity and scial respnsibility, bth persnally and prfessinally Leadership and teamwrk skills t cllabrate, inspire clleagues and manage respnsibly with psitive results Prfessinal skills t exercise judgement in planning, prblem slving and decisin making Acrss the curse, these skills are develped prgressively at three levels: Level 1 Fundatin Students learn the basic skills, theries and techniques f the subject and apply them in basic, stand-alne cntexts. Level 2 Intermediate Students further develp skills, theries and techniques f the subject and apply them in mre cmplex cntexts, beginning t integrate the applicatin with ther subjects. Level 3 Advanced Students have a demnstrated ability t plan, research and apply the skills, theries and techniques f the subject in cmplex situatins, integrating the subject cntent with a range f ther subject disciplines within the cntext f the curse. BUS304 CONSUMER BEHAVIOUR T318 02/11/ :34 PAGE 2 OF 5
3 2.3 Subject Learning Outcmes This is a Level 3 subject. Listed belw, are key knwledge and skills students are expected t attain by successfully cmpleting this subject: Subject Learning Outcmes Cntributin t Curse Graduate Attributes a) Explain the cntributin f Cnsumer Behaviur t marketing and strategy develpment b) Critically apply mdels f cnsumer decisin making t specific examples f cnsumer behaviur c) Evaluate the influence f the internal factrs f perceptin, mtivatin, learning, attitude and persnality/psychgraphics n the behaviurs f cnsumers d) Evaluate the influence f the external factrs f reference grups, family, scial class, culture and market frces n the behaviur f cnsumers 2.4 Subject Cntent and Structure Belw are details f the subject cntent and hw it is structured, including specific tpics cvered in lectures and tutrials. Reading refers t the text unless therwise indicated. Weekly Planner: Week (beginning) 1 05 Nv 2 12 Nv 3 19 Nv 4 26 Nv 5 03 Dec 6 10 Dec 7 17 Dec Tpic cvered in each week s lecture Reading(s) Expected wrk Curse verview with assessment advice Cnsumer Behaviur & Marketing Strategy The establishment f cnsumer perceptin Cnsumer cmprehensin: learning, memry & brand Mtivatin, persnality & emtin Attitude & attitude change Grup influence & cmmunicatin Ch 1 Ch 8 Ch 9 Ch 10 Ch 11 Chs 14 Decisin making: Need recgnitin & infrmatin search Chs 3, 4 Mid-trimester exams 23 Dec Jan Jan Mid-Trimester Break Decisin making: Evaluating alternatives Outlet selectin Ch 5 Ch 6 (part) 9 19 Jan Custmer satisfactin & lyalty Ch 6 (part) Ch 7 Grup Case study due fr submissin. Presentatins due t start. BUS304 CONSUMER BEHAVIOUR T318 02/11/ :34 PAGE 3 OF 5
4 10 21 Jan Jan Feb Impact n cnsumer behaviur f demgraphics & lifestyle Ch 12 Impact n cnsumer behaviur f culture Crss-cultural marketing strategy Ch 16 Cntemprary issues in cnsumer behaviur as may influence marketing strategy. Applying knwledge gained frm this curse t marketing strategy. Deferred Mid Trimester Exams - see Sectin 2.6 belw fr mre infrmatin Grup Case Study Presentatins Cntinuatin Grup Case Study Presentatins Cntinuatin Feb Feb Feb Preparatry advice fr the Final examinatin Study Review Week Final Exam Week Student Vacatin begins Enrlments fr T119 pen Please see Exam Timetable fr exam date, time and lcatin Mar T119 begins 11 Mar Mar Results Released 05 Mar 2019 Certificatin f Grades 08 Mar 2019 Week 1 f classes fr T119 Friday 08 Mar 2019 Review f Grade Day fr T318 see Sectins 2.6 and 3.6 belw fr mre infrmatin. 2.7 Teaching Methds/Strategies Briefly described belw are the teaching methds/strategies used in this subject: On-campus lectures (2 hurs/week) are cnducted in seminar style and address the subject cntent, prvide mtivatin and cntext and draw n the students experience and preparatry reading. Tutrials (2 hurs/week) include class discussin f case studies and research papers, practice sets and prblem-slving and syndicate wrk n grup prjects. Tutrial participatin is an essential cmpnent f the subject and cntributes t the develpment f graduate attributes (see sectin 2.2 abve). It is intended that specific tutrial material such as case studies, recmmended readings, review questins etc. will be made available each week in Mdle. Online teaching resurces include class materials, readings, mdel answers t assignments and exercises and discussin bards. All nline materials fr this subject as prvided by KOI will be fund in the Mdle page fr this subject. Students shuld access Mdle regularly as material may be updated at any time during the trimester Other cntact - academic staff may als cntact students either via Mdle messaging, r via t the address prvided t KOI n enrlment. BUS304 CONSUMER BEHAVIOUR T318 02/11/ :34 PAGE 4 OF 5
5 2.8 Student Assessment Prvided belw is a schedule f frmal assessment tasks and majr examinatins fr the subject. Assessment Type When Assessed Weighting Learning Outcmes Assessed Mid-term Cncepts Test Week 6 20% a, b Grup Case Study % wrds and 10 minute Oral Presentatin Week 9-11 Written respnse 20% Presentatin 10% Ttal 30% a, b, c, d Final examinatin (2 hurs) Week 14 50% a, b, c, d Requirements t Pass the Subject: T gain a pass r better in this subject, students must gain a minimum f 50% f the ttal available subject marks. 2.9 Prescribed and Recmmended Readings Prescribed Text: Quester, P., Pettigrew, S., Hawkins, D. I., Cnsumer Behaviur, Implicatins fr Marketing Strategy. 7th ed. Sydney: McGraw Hill. BUS304 CONSUMER BEHAVIOUR T318 02/11/ :34 PAGE 5 OF 5
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