Programme Specification: MSc Marketing

Transcription

1 Programme Specification: MSc Marketing 1. Awarding Institution/Body University of Gloucestershire 2. Teaching Institution University of Gloucestershire 3. Recognition by Professional N/A Body. 4. Final award and level of qualification Master of Science (MSc) 5. Modular Scheme or other Modular (PMS) 6. Programme title (name on certificate) Marketing 7. UCAS code N/A 8. JACS code N/A 9. QAA subject benchmark statement(s) where relevant 10. Date of initial validation Date of revision May External and Internal Reference Points Masters Awards in Business and Management Type 1 The educational aims and outcomes of the programme have been written with reference to the following reference points. 12a) EXTERNAL Framework for Higher Education Qualifications (FHEQ); QAA Benchmark statement(s) Masters Awards in Business and Management Type 1 (B) complies with benchmark standards Chartered Institute of Marketing (CIM) syllabus documentation; Further details for the above are available at the relevant University websites. 12b) INTERNAL University of Gloucestershire Academic Regulations for Taught Provision; University of Gloucestershire TLA policy, PDP, Strategic Plan; Other specified policies for example; sustainability, and student charter; Further details for the above are available at the relevant University 13. Main educational aims of the programme The main educational aims of the MSc Marketing programme are to: provide students with a developmental, vocational and academically rigorous educational experience in marketing equip students with the knowledge and skills to enable them to become informed and skilled marketing professionals with a critical understanding of marketing (B)

2 appreciate the impact of internationalisation and sustainability on future marketing activity. qualify for entry into a progression, subject to any further conditions required by the professional, statutory or regulatory body (B) support and sustain students personal development as lifelong, active and reflective learners (B) develop an appreciation of the complexities and challenges facing them in their future marketing careers develop key skills, such as teamwork, leadership, oral and written communication, problem solving and decision making 14. Programme outcomes the programme provides opportunities for you, the student, to achieve and demonstrate the following learning outcomes: 14a) Knowledge and understanding of: It is expected that you will gain knowledge and develop understanding in the following areas: the theoretical and philosophical principles of marketing that inform the study and practice of marketing. the contribution that marketing plays within an organisation and its interrelationship with other organisational functions. the collection, analysis and interpretation of qualitative and quantitative data the relationship between individuals and markets and an analysis of consumers and their behaviour the complexities of marketing communications and branding the distinctive marketing challenges poses by the services sector and a relationship approach to marketing international market selection and entry and the development of international marketing strategies strategic market analysis and the development of market led strategies. the value and application of a range of marketing models and techniques to support the successful implementation of marketing decisions. marketing planning techniques and approaches current and future challenges for marketing such as B2B, CRM, ethics sustainability, internationalisation the emergence of e-technologies and new ways of accessing markets. 14b) Intellectual/ thinking skills you will be able to demonstrate skills in: the ability to think critically and creatively in synthesising theory and practice (B) complex problem solving and effective decision making (B) information and knowledge communication (B) applying quantitative and qualitative research skills to problems (B) effective use of IT (B) reflection on learning experiences (B) 14c) Subject specific /Practical and professional skills able to: demonstrate personal effectiveness in the management of marketing analysis and decision making (B) evaluate and integrate marketing theory and practice in a wide range of situations (B) ability to conduct research into business and management issues and use knowledge and information effectively (B) communicate effectively, both orally and in writing, using a range of media (B)

3 evaluate the value and contribution of marketing to the delivery of strategy in organisations (B) take responsibility for continuing to develop your own knowledge and skills (B) 14d) Transferable/key skills you will be able to able to: demonstrate the ability to conduct sound organisationally based research using appropriate data and techniques (B) learn through reflection on practice and experience (B) contribute effectively to teamwork in culturally diverse teams and a variety of roles (B) integrate strategy into operational marketing decision making deal with complex issues both systematically and creatively, communicating conclusions to a wide range of audiences (B) recognise the important of ethical issues in business (B) 15. Teaching, learning and assessment the teaching, learning and assessment strategies and methods used in the programme to enable learning outcomes to be achieved and demonstrated by you, the student. 15a) Teaching and learning methods While the emphasis of a Master s degree is the development of personal understanding and skills, teaching will continue to provide important input into the programme. The teaching input introduces the methods for enquiry and fundamentals of knowledge needed to engage with higher-level management research materials and practices. Students will be expected to participate in a wide range of facilitated sessions, which will include: Lectures Reading and case based sessions Problem based activities Student led lectures and seminars Computer based marketing simulation E-learning and computer based opportunities Individual self learning Research methods workshops One to one tutorials One to one project supervision Students will be encouraged to learn through a variety of learning activities. They will be involved in both individual and group tasks which support the ethos and aims of the programme and integrate theoretical frameworks and their practical application to marketing problems. The preparation and delivery of the dissertation as the capstone module for the course, also requires students to demonstrate discovery, integration, and engagement with the field. 15b) Assessment Assessment reflects the teaching and learning strategy, as well as the overall outcomes of the programme. A range of approaches have been adopted in order to assess knowledge, understanding, module outcomes and transferability. These include: Course work which include formative feedback Essays and reports, with an emphasis on the application of theory to practice Individual and group presentations

4 Project/case study based tasks Critical article-based assignments Computer based marketing simulation An independent and self managed dissertation Assessed personal development through a reflective element of the dissertation 16. Current Programme Map MSc Marketing Course Map You must pass 60 CAT points for each award stage and meet the following requirements: Postgraduate Certificate: MKT480, MKT481, MKT482 and MKT483 Postgraduate Diploma: MKT484, MKT485, MKT486 and MKT487 Masters: MK488 Code and Title CATS Points Study Period MKT480 Consumer Analysis 20 SEM 1 MKT481 Marketing Research 20 SEM 1 MKT482 Principles of Marketing 10 SEM 1 MKT483 Brand Communications 10 SEM 1 MKT484 Strategic Market Management 20 SEM 2 MKT485 International Marketing 20 SEM 2 MKT486 Service Context and Interfaces 10 SEM 2 MKT487 e-marketing 10 SEM 2 MKT488 Dissertation 60 YEAR 17. Programme Overview The course is validated for full and part-time delivery. The course is usually studied in full-time mode typically over one year. Entry may occur at Certificate, Diploma or Master's stages. Entry at Diploma or Master's stages is strictly subject to evidence of accredited prior learning. Students may enter, interrupt or leave a programme at the end of each stage. The programme s modules are all normally compulsory. 17a) Structure, key features and modules This section of the programme specification should be read with reference to section 16, the programme map. The programme s modules are all normally compulsory. The Certificate stage consists of 60 CATS points

5 The Diploma stage consists of 60 CATS points The Masters stage consists of 60 CATS points This programme is underpinned by national benchmark requirements for postgraduate business study. The programme is designed to complete the certificate and diploma stages prior to the start of the Masters stage. All of the modules undertaken are normally compulsory and designed to ensure specialist management (marketing) principles underpin learning and assessment strategies. Personal professional development and reflective practice activities are embedded throughout the programme. The programmes have been designed with a personal and professional development (PPD) ethos. All students engage with a range of induction activities, for example intercultural skills training, group work, case study approach and computer based business simulation. They are also offered study skills sessions, including research methods training, throughout their programme to introduce and/or refresh skills and conventions associated with studying at Master s level. International and UK students have access to additional English language support. The dissertation will support the development of research, critical analysis and communication skills. This module will also facilitate a reflective piece that will be included in the final submission. 17b) Credit and award requirements For the Postgraduate Certificate in Marketing students should: Pass 60 module credits For the Postgraduate Diploma in Marketing students should: Pass 120 module credits For the Masters in Marketing students should: Pass 180 module credits 18. Additional information Further information on Assessment; Quality Assurance; Disability and Learning Support Provision; Criteria for Admission/Recruitment and Careers can be found via the University website. The National Recognition Information Centre (NARIC) provides details of comparative information on all Higher Education programmes.