Sports & Entertainment Marketing Syllabus

Transcription

1 BUSINESS TECHNOLOGY DEPARTMENT Sports & Entertainment Marketing Syllabus Instructor: Mrs. Katie Gomez Course: Sports & Entertainment Marketing Credits:.5 Time: 1 semester School Year: COURSE DESCRIPTION: The business and marketing world has evolved into a multi dimensional work in progress for companies around the globe. Sports and entertainment companies are no exception. From the NBA to Nike to Paramount Pictures and Geffen Records, organizations pay a premium to remain ahead of the curve in a world of evolving technologies and shifts in trends within the industry. This course is designed to share those practices with you. The Sports and Entertainment Marketing course helps students develop a thorough understanding of fundamental marketing concepts as they relate to the sports and entertainment industries. The course also supports the business and marketing core that includes communication skills, distribution, marketing information management, pricing, product/services management, selling, operations, strategic management and human resource management. Students will investigate the components of branding, sponsorships and endorsements, as well as promotion plans needed for sports and entertainment events. It takes luck to find a career is sports and entertainment, right? Maybe so, but, it has been said that luck happens when preparation meets opportunity. The Sports and Entertainment Marketing course is specifically designed to provide you with the necessary preparation for when the opportunity comes. The course provides real world experience by simulating the same basic business models used by collegiate athletic departments, professional sports teams and event management companies while offering extremely valuable educational involvement. TEXTBOOK: The Business of Sports and Entertainment access available online or in print A vast collection of teacher developed materials

2 COURSE OBJECTIVES: Upon completion of the activities and assignments of this course, the students will be able to: 1. Gain hands on sports, event and entertainment business experience in a unique and exciting learning environment. 2. Demonstrate entry level job competencies in the area of marketing and management as related to personal career goals. 3. Apply and demonstrate effective reading, writing, speaking, and research skills through internship experience. 4. Conduct marketing research and apply to a real world business scenario. 5. Develop leadership qualities through class projects and internship activities related to marketing education on the local, state, and national level. 6. Develop essential marketing knowledge and skills through class discussion, case studies, team decision making problems, and internship projects. 7. Create a professional grade resume and cover letter and be able to effectively participate in the interviewing process. 8. Meet the National Business Education Standards in the area of Marketing. SEM COURSE REQUIREMENTS: 1. SUPPLIES folder, loose leaf paper, black/blue ink pens or pencils. 2. ADDRESS all students are required to have a school appropriate address for use with communication to and from the teacher and for curricular content related purposes. 3. HOMEWORK most work will be completed in class. Should a student not complete work in the given class time or due to absences, students will have to complete this work on their own time. Failure to have homework and/or class work completed on time will cause each nine week grade and the semester grade to be lowered. 4. ASSIGNMENTS all assignments will be explained and collected by the instructor. The instructor will decide which assignments are recorded in the grade book. Students are required to keep all returned work. If a mistake should occur in the assignment grade, you may be required to show the assignment in question to correct the mistake. If you lose the work, the grade marked in the grade book will stand. 5. OUTSIDE ASSIGNMENTS students will be required to participate in leisure activities outside of class; further instructions will be given in class and can also be accessed online. The teacher will provide suggested events that will be posted in class. Leisure activity involvement will count toward 10% of the grade for each quarter. 6. GROUP INTERNSHIP all students are required to actively participate on an internship team. Internship involvement will count toward 25% of the grade for each quarter. 7. PRODUCTION AND WRITTEN WORK written work will be neat and in complete sentences with Standard English grammar and spelling. Deadlines for projects must be followed to receive credit. All production work must be completed in school. Work not completed during class may be completed during open lab time before and after school. 8. ATTENDANCE daily attendance is necessary and expected; the real world does not accept tardiness. The BHSD #228 Student Handbook s policy on attendance and tardiness will be utilized and enforced. It is the students responsibility to keep up with assignments and make arrangements to make up missed assignments. For excused absences, students will have two school days per one school day absence to submit missed work. In the case of unexcused absences, the same policy will apply; however, work will only be accepted for half credit, minus any potential errors. 9. QUIZZES AND EXAMS written and/or production quizzes and test will be given periodically. The district comprehensive criterion reference (CRT) exam at the end of the semester will count as 20% of the semester grade. Each nine week grade will count as 40% of the semester grade.

3 MRS. GOMEZ S CLASSROOM MANAGEMENT and BEHAVIOR EXPECTATION PLAN PHILOSOPHY: My goal is to empower students to follow their passion through meaningful work. As Howard Gardner said himself, "It's not how smart you are that matters, what really counts is how you are smart." In accordance with my teaching philosophy, I will uphold my belief that children do not care how much you know, until they know how much you care. Do not let what you cannot do interfere with what you can do. John Wooden, Former basketball head coach, UCLA Bruins CLASSROOM EXPECTATIONS: I strongly encourage a mutual respect between students and teacher and students with students. All students are expected to respect a culture for learning by participating and monitoring their own behavior. Full teacher support will always be given to each learner. PLEASE be mindful of the following: 1. Students are expected to follow directions the first time they are given. 2. Students are expected to follow all computer lab rules, as well as all school rules in the BHSD #228 Student Handbook. 3. Students are to be inside the room when the bell rings. 4. Students are to bring all required materials to class daily. 5. Students will not touch each other, use profanity, street language with school inappropriate meaning, or other abusive language or behavior. 6. Students will participate in class related activities only this excludes grooming (hair, makeup, nails, clothing), gaming, casual talking, surfing the internet or completing other outside assignments. Students will raise their hand and wait to be called on before speaking. During group work, conversations should be limited to the specific work at hand. 7. Students are not allowed to use cell phones in class; this includes text messaging and placing or taking phone calls. The internet via classroom computers is provided for classroom work purposes. CONSEQUENCES FOR MINOR INFRACTIONS: 1. First offense Verbal warning.** 2. Second offense Student/teacher conference, points off participation grade, parent contact. 3. Third offense Student/teacher conference, points off participation grade, parent contact, counselor referral, dean referral. 4. Fourth offense Counselor referral, dean referral, points off participation grade, and parent contact. 5. Fifth offense Dean referral, counselor referral, and parent conference with support team. **Severe Disruption Insubordination or gross misbehavior will result in student being immediately removed from the classroom and sent to the Dean s office with a referral. POSSIBLE REWARDS: 1. BETTER ACADEMIC SUCCESS FOR YOUR CURRENT AND FUTURE LIFE EDUCATION. 2. Students will receive individual verbal praise. 3. Parents will receive positive phone calls or postcards.

4 GRADING SCALE: Class assignments are graded on a basic point system. The scale below drives the student grades. 1. A 90% 100% 2. B 80% 89% 3. C 70% 79% 4. D 60% 69% 5. E 59% and below Weighting for Semester Class Grade: 40% Quarter 1, 40% Quarter 2, 20% Final Exam DAILY SCHEDULE FOR MRS. GOMEZ COURSE NAME CLASS PERIOD ROOM NUMBER Before School Business Office Room 515 In the Field/Prep Period 2 In the Field/Business Office Room 515 In the Field/Prep Period 3 In the Field/Business Office Room 515 Sports & Entertainment Marketing Period 4 Room 608 DECA Period 5 Room 603 Lunch/Supervision Period 6 Business Office Room 515/FLC Room 404 Sports & Entertainment Marketing Period 7 Room 608 In the Field/Prep Period 8 In the Field/Business Office Room 515 After School Business Office Room 515 School Name Phone Number E Mail Oak Forest (708) x3696 kgomez@bhsd228.com

5 District 228 Business Technology Department Dear Parents/Guardian: Your son/daughter is currently enrolled in Sports & Entertainment Marketing. A preceding Syllabus is attached to this letter and covers the following topics: 1. Program Description 2. Student Program Objectives and Textbook List 3. Program Requirements 4. Instructor s Schedule, Phone Number and Extension 5. Classroom Management and Behavior Expectation Plan The syllabus was written to help your son/daughter grasp his/her educational responsibilities, my commitment to hone the learner s marketing spirit, and provide concrete 21 st Century business skills. Additionally, computer operation and software application skills will also be developed. The classroom management plan contains classroom rules and expectations, consequences for rule infractions and possible positive reinforcements. By following this plan, I will be able to provide your child with the best possible environment for learning. Therefore, with your son/daughter s cooperation in and out of the classroom, my commitment to share the skills I have acquired in education and computer technology and your positive support, this class will be a successful and possibly life changing experience for your child. Please take time to read and discuss the syllabus and classroom management plan with your child. To acknowledge receipt of this manual/letter and your support, please sign the bottom section and return. This is a student assignment for this course; points will be awarded if returned by Friday, September 2, Thank you in advance for your time, understanding and support. Let s make it a great year. Sincerely, Mrs. Katie Gomez, Instructor Please send an to Mrs. Gomez at kgomez@bhsd228.com explaining that you have read and discussed the syllabus and the discipline plan with your child. If you would prefer, you may complete the bottom section and return it with your child. Student Printed Name ID # Student Signature Date Parent/Guardian Printed Name Date Parent/Guardian Signature Parent/Guardian Home/Cell Phone Work Phone Parent E mail Address