TESOL Media Kit.

Transcription

1 TESOL Media Kit TESOL Quarterly TESOL Journal TESOL Connections TESOL Homepage TESOL Blog TESOL International Convention & English Language Expo and more! Advancing Excellence in English Language Teaching 1 TESOL Media Kit For more information, contact advertise@tesol.org

2 Why Advertise with TESOL? 40% Nearly of TESOL members recommend products or services for purchase Reach more than 60,000 English language teaching professionals from around the world! WHO ARE TESOL S MEMBERS? More than Teachers Administrators Students Researchers From more than 12,000 ESL/EFL Linguists Materials Writers Teacher Trainers 150 countries Working in Elementary Education Secondary Education Mainstream Classrooms Higher Education Intensive English Programs Community Colleges Adult Education Government Agencies Private Language Schools And more 2 38% 22% 19% 8% Higher Education Adult Education Elementary & Secondary Education Community College TESOL Media Kit For more information, contact advertise@tesol.org

3 TESOL Quarterly / Print & Electronic Advertising EDITORIAL PROFILE TESOL Quarterly is one of the most respected publications in second and foreign language teaching. This authoritative, peer-reviewed journal serves as a forum for teachers and researchers all over the world. 350,000 page views per month Average Circulation: 18,000 individuals, libraries, and institutions worldwide Audience: ESL/EFL teachers, linguists, program directors, teacher educators, and researchers Published: March, June, September, December TESOL Quarterly publishes a special theme issue each September. The 2018 September theme issue is At the cross-roads of TESOL and English Medium Instruction. Check with advertise@tesol.org for more information. PRINT SPECIFICATIONS & RATES AD TYPE 1X 2X 4X/ANNUAL Half Page $595 $1,135 $2,060 Full Page $720 $1,340 $2,575 Covers 2, 3 $1,750 $2,370 $4,635 Cover 4 $2,060 $3,860 $7,210 TESOL Quarterly received a 2-year impact factor of and a 5-year impact factor of in the 2016 Journal Citation Report. The impact factor (IF) is a measure of the frequency with which the average article in a journal has been cited in a particular year. NOTES File format: PDF with fonts and images embedded Resolution: minimum 300 dpi Color: Black and white inside ads; full color for cover 2, 3 & 4 Special Offer! Reserve in 4 consecutive issues and receive complimentary skyscraper ads in each corresponding online issue. Electronic ads run on a 3-month basis. Subscribers reference TQ online throughout the year, and receive updates when advance or supplemental content is published, in addition to when new issues are available. FULL PAGE 4.75 x cm x 18.8cm HALF PAGE 4.75 x cm x 9.5cm ELECTRONIC SPECIFICATIONS & RATES AD TYPE 3 MONTHS 6 MONTHS 12 MONTHS/ANNUAL Vertical Skyscraper $2,000 $3,700 $7,000 Wide Skyscraper $2,500 $4,200 $7,500 Horizontal Banner $3,200 $6,000 $12,000 NOTES File format: JPEG (.jpg), GIF (.gif) files, or Flash Resolution: 72 dpi Color: Full Color No infinite looping Maximum file size: 39KB Link directly to your website from your ads. For more information, contact advertise@tesol.org TESOL Media Kit 3

4 TESOL Journal / Electronic Advertising EDITORIAL PROFILE TESOL Journal is a refereed, practitioner-oriented quarterly electronic journal based on current theory and research in the field of TESOL. Articles enable an active and vibrant professional dialogue about research- and theory-based practices as well as practice-oriented theorizing and research. Members and subscribers reference TJ throughout the year, and receive updates when advance or supplemental content is published, in addition to when new issues are available. Average Circulation: 30,200 individuals, institutions, and libraries worldwide Audience: TESOL members 29,000 page views per month Published: March, June, September*, December *TESOL Journal publishes a special topic issue every September. In 2018 the special topic issue is in December and the topic is The role of creativity in enhancing students learning and/or teachers professional development. Check with advertise@tesol.org for more information. ELECTRONIC SPECIFICATIONS & RATES AD TYPE 3 MONTHS 6 MONTHS 12 MONTHS/ANNUAL Vertical Skyscraper $2,000 $3,700 $7,000 Wide Skyscraper $2,500 $4,200 $7,500 Horizontal Banner $3,200 $6,000 $11,400 NOTES File format: JPEG (.jpg), GIF (.gif) files, or Flash Resolution: 72 dpi Color: Full Color No infinite looping Maximum file size: 39KB Link directly to your website from your ads. 4 TESOL Media Kit For To reserve, more information, contact advertise@tesol.org contact advertise@tesol.org

5 TESOL Connections / Electronic Advertising EDITORIAL PROFILE TESOL Connections (TC) is the association s monthly member electronic newsletter which features practical articles and useful resources for English language professionals. TC is ed to all TESOL members and also available to the public online. Average Circulation: More than 13,000 individuals Audience: TESOL members and other ESL professionals Published: Monthly TESOL CONNECTIONS BANNER ADS MATERIALS SPECIFICATIONS & RATES AD TYPE 1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS/ANNUAL Side Button $800 $2,280 $4,300 $8,160 Bottom Banner $850 $2,400 $4,550 $8,670 Top Banner $1,080 $3,080 $5,800 $11,000 NOTES File format: JPEG (.jpg) or GIF (.gif) files Resolution: 72 dpi Color: Full Color Animated GIFs acceptable with maximum animation lengths of 15 seconds (including multiple loops) No infinite looping Maximum file size: 50KB Link directly to your website from your embedded banner ads. TESOL Connections Giveaway Sponsorship Get your brand in front of customers by featuring your product or service in the TESOL Connections Monthly Giveaway! WHAT S INCLUDED? Your name and logo listed in the monthly giveaway section A 100-word description of the product or service you re providing A click-able image of the product or service An to all TESOL members on the 15th of the month reminding them of the giveaway *Note: The reminder will be generated and sent by TESOL International Association. The sponsoring company is responsible for fulfilling shipment of product or service to giveaway winner (winner s information will be provided). $4,500/month For more information, contact advertise@tesol.org TESOL Media Kit 5

6 TESOL Homepage / Online Advertising TESOL s web site reaches a global audience of teaching professionals at all levels of the profession. With more than 95,000 unique visitors per month, tesol.org is constantly used to access up-to-date news, read the latest TESOL publications, access professional development opportunities, search the latest job listings, and more. Through TESOL s web site banner advertising program, you have the opportunity to extend and reinforce your brand, expand revenues, drive traffic to your website, and connect with a unique audience. BANNER AD SPECIFICATIONS & RATES AD TYPE 1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS/ANNUAL Vertical Banner $2,060 $5,550 $10,300 $18,540 NOTES File format: JPEG (.jpg) or GIF (.gif) files Resolution: 72 dpi Color: Full color Animated GIFs acceptable with maximum animation lengths of 15 seconds (including multiple loops) No infinite looping Maximum file size: 50KB No more than 4 ads running at one time AVERAGE MONTHLY TRAFFIC Visitor Sessions: 159,000 per month Page Views: 400,000 per month Unique Visitors: 159,000 per month Session Length: 2:20 6 TESOL Media Kit For more information, contact advertise@tesol.org

7 TESOL Blog / Online Advertising Written by TESOL professionals and association leaders, the blog provides readers with news, information, and updates on the latest research, effective classroom practices, and peer-to-peer advice on classroom technology, lesson plans, and other practical topics in the field of English language education. More than 12,400 active subscribers get updates when new blog posts are available. blog.tesol.org BANNER AD SPECIFICATIONS & RATES AD TYPE 1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS/ANNUAL Banner $800 $2,300 $4,500 $8,600 NOTES File format: JPEG (.jpg) or GIF (.gif) files Resolution: 72 dpi Color: Full color Animated GIFs acceptable with maximum animation lengths of 15 seconds (including multiple loops) No infinite looping Maximum file size: 50KB No more than 4 ads running at one time AVERAGE MONTHLY TRAFFIC Visitor Sessions: 14,000 per month Page Views: 17,000 per month Unique Visitors: 11,000 per month Session Length: 1:10 Questions? Contact advertise@tesol.org TESOL Media Kit 7

8 TESOL International Convention & English Language Expo Reach more than 6,500 ESL and EFL professionals from around the world! Learn more at Print and Online Advertising Opportunities Available Contact or for details Exhibit with TESOL For details, contact or UPCOMING CONVENTIONS March March March 3 April March March Chicago, Illinois, USA Atlanta, Georgia, USA Denver, Colorado, USA Houston, Texas, USA Pittsburgh, Pennsylvania, USA TESOL Media Kit For more information, contact advertise@tesol.org

9 Additional Opportunities from TESOL TESOL English Language Bulletin (ELB) A twice-weekly enewsletter with more than 40,000 subscribers. multibriefs.com/briefs/tesol multibriefs.com/briefs/tesol Contact Multiview at or tesol@multiview.com English Language Professional s Resource Guide and Directory of Degree and Certificate Programs Contact Multiview at or tesol@multiview.com Mailing List Rentals Contact Marketing General, Inc. (MGI) Listmanager4@mgilists.com TESOL Sponsorship Opportunities Contact Pamela Strother at or pstrother@tesol.org For more information, contact advertise@tesol.org TESOL Media Kit 9

10 TESOL Publication Closing Dates & Deadlines PRINT PUBLICATION ISSUE RESERVATION DEADLINE MATERIALS DEADLINE PUBLISHED DATE TESOL QUARTERLY March 12 Dec 22 Dec 16 Feb June 12 Mar 22 Mar 16 May Sept 14 Jun 24 Jun 16 Aug Dec 7 Sept 17 Sept 14 Nov DIGITAL TESOL QUARTERLY Monthly 15th of month 22nd of month 1st of the month DIGITAL TESOL JOURNAL Monthly 15th of month 22nd of month 1st of the month DIGITAL DIGITAL TESOL CONNECTIONS TESOL HOMEPAGE & TESOL BLOG Monthly 15th of month 22nd of month 1st business day of the month Monthly 23rd of month 27th of month 1st of the month 10 TESOL Media Kit For To reserve, more information, please contact contact advertise@tesol.org

11 TESOL Advertising Reservation Form ADVERTISER INFORMATION: Company Address City, State, Zip, Country Contact Name Contact Phone Fax AD PLACEMENTS: TESOL QUARTERLY PRINT EDITION March (year) Cover 2 Cover 3 Cover 4 Full Page Half Page June (year) Cover 2 Cover 3 Cover 4 Full Page Half Page September (year) Cover 2 Cover 3 Cover 4 Full Page Half Page December (year) Cover 2 Cover 3 Cover 4 Full Page Half Page Total TESOL Quarterly Print Cost USD $ TESOL QUARTERLY DIGITAL EDITION Months and Year(s) Horizontal Banner (728x90) Vertical Skyscraper (120x600) Wide Skyscraper (160x600) Total TESOL Quarterly Digital Cost USD $ TESOL JOURNAL DIGITAL Months and Year(s) Horizontal Banner (728x90) Vertical Skyscraper (120x600) Wide Skyscraper (160x600) Total TESOL Journal Cost USD $ TESOL CONNECTIONS DIGITAL Month(s) and Year(s) Top Banner (630x60) Bottom Banner (470x100) Side Button (200x250) Total TESOL Connections Cost USD $ TESOL HOMEPAGE DIGITAL Month(s) and Year(s) Total TESOL Homepage Cost USD $ TESOL BLOG DIGITAL Month(s) and Year(s) Total TESOL Blog Cost USD $ TOTAL Advertising Cost USD $ To reserve, contact advertise@tesol.org TESOL Media Kit 11

12 METHOD OF PAYMENT: VISA/MasterCard American Express Wire Transfer* Request Invoice Check** Card Number Name on Card Expiration Date Authorization Code Amount to Charge $ Authorized Signature Date Billing Contact Name Phone Please fax completed Advertisement Reservation Form and payment to TESOL Attention: Alana Natke, Marketing Coordinator * Wire Transfer payment electronically by ACH credit to Bank Routing #(ABA) , Account # **If paying by check, please make payable to TESOL and mail to: TESOL Advertising, 1925 Ballenger Avenue, Suite 550, Alexandria, VA Advertising Terms and Conditions A signed advertising agreement is required for all advertising. All ads must be approved by TESOL and are accepted subject to the terms and provisions outlined in this rate card. TESOL reserves the right to reject, exclude, or cancel any ad or space commitment at any time for any reason. Advertisers are responsible for preparing their ads correctly and in accordance with advertising specifications published in this rate card. TESOL reserves the right to resize or otherwise correct an ad so that it conforms to published specifications. Because of the time constraints associated with publishing, the advertiser may not be contacted prior to changes made to submitted ad materials. The advertiser nevertheless remains responsible for any charges associated with making those changes. Companies with overdue balances owed to TESOL for any reason may not advertise until those balances are paid in full. Ads must be canceled in writing and confirmed by TESOL no later than the closing date for the issue(s). Cancellations (as well as changes in insertion orders) will not be accepted after the closing date. Advertisers will be short-rated if, within a 12-month period from the start of a contract, they fail to use the number of insertions upon which billing was based. If advertising materials are not received by the material closing date for an issue in which space has been reserved, TESOL reserves the right to run a previous ad or, in the event no advertisement is on file, a house ad. In such cases, the advertiser remains responsible for all charges. TESOL does not pay agency commissions. This helps keep our ad rates low. TESOL does not accept employment ads for any TESOL serial publications, including TESOL Quarterly, TESOL Journal, and TESOL Connections. For information on how to place an employment ad in TESOL s Online Career Center, visit tesol.org/. First-time advertisers are required to pay in full when the ad reservation is submitted. Repeat advertisers are required to pay 100% when the ad reservation is submitted. The balance is due within 30 days of receipt of invoice. Short rated: If the advertiser has a 4-time contract and runs only 3 ads, all 3 ads are billed at the full-time rate because the advertiser did not qualify for the 4-time rate Signature Date 12 TESOL Media Kit For more information, contact advertise@tesol.org