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9 BFA in Graphic Design: Program Revision 6 Introduction to the Program This broad-based professional program is intended to provide students with several options in the field of design and insures a strong foundational and interdisciplinary education leading to the development of a professional-level portfolio. All courses in graphic design stress the building of esthetic knowledge, perceptual awareness and creative problem solving, as well as developing a process approach that addresses practical and pragmatic requirements. The National Association of Schools of Art and Design (NASAD) accredit our program. The average number of majors in the graphic design program is between 40 and 50 students. In addition 8 10 students annually choose to augment another major with a minor in graphic design. Our classes are small, usually between students with the largest being art history courses, typically students each. Students graduate adequately prepared for entry-level positions in the field of graphic design or for further education within a graduate degree program. Since 2009, 97% of all students graduating with a BFA in graphic design are employed in the field of design. For additional information please visit the graphic design website at: pacificgraphicdesign.wordpress.com/ Bachelor of Fine Arts Degree in Graphic Design A professional degree program that offers a balance of theoretical and practical skills complemented by the enriched experience of the liberal arts environment of Pacific. The goal of this degree is to develop skills, concepts, and sensitivities essential to professional graphic designers. Designed for students who are willing to engage in a rigorous undergraduate program m that provides preparation for professional life through internships, graduate studies, or entry-level opportunities in the arts and arts-related fields. Changes to the Program The field of Graphic Design is vast, ranging from layout to illustration, interactive work and online experience design. Currently, the Graphic Design program does not offer any choice within its class selection. Consequently, our students cannot focus

10 BFA in Graphic Design: Program Revision 7 in their studies in any one area of graphic design often requiring further development after graduation. In this revision, we are making our degree more flexible by designating a small number of core classes and leaving the remainder of design and art classes as electives. Additionally, we are reducing the total number of units required for this professional degree program from 136 to 126. Our proposed program requires 77 units in the major and 49 units outside of the major, resulting in 61% in the major and 39% outside of the major. Outline of changes within individual courses: Original Changed to Arts 075 GD I Prerequisite: Arts 005 and 007 becomes GE Arts 077 GD II Catalog Copy Catalog Copy Change Arts 171 GD III Prerequisite: Arts 077 and ARTS 081 Arts 077 or ARTS 081 Arts 091 Print Media Graphics Prerequisite: Arts 079 or Permission none Arts 079 Typography I Prerequisite: Arts 075 or Permission Arts 075 or Arts 007 or Arts 005 Arts 103 Production Prerequisite: Arts 091 and Arts 77 Arts 091 or Arts 77 Arts 173 GD Seminar 3 units 4 units Arts 127 Illustration Prerequisite: Arts 021 and Arts 23 Arts 021 or Arts 23 Arts 115 TBM: Motion Graphics Prerequisite: Arts 45, Arts 091 Arts 091 Title change Animation Arts 105 TBM: Web Design Prerequisite: Arts 45, Arts 091 Arts 091 Title change Web Design Arth 101 History of Graphic Design Title change Design Thinking Prerequisite: Art 075 none Catalog Copy Catalog Copy Change Program goals Main goals of the Graphic Design BFA degree program are: 1. Provide students with an education in aesthetic awareness 2. Develop technical skills required by the profession 3. Form a strong foundation in the basic principles of design 4. Understand the influences of modern production techniques 5. Enhance personal creative vision 6. Provide client-driven solutions through effective visual communication 7. Learn to apply the lessons learned from history to the practice of contemporary design

11 BFA in Graphic Design: Program Revision 8 A statement of learning objectives and their relationship to the core competencies of the University BFA Graphic Design Program Core Competencies 1. Solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping and user testing, and evaluation of outcomes. University-wide Core Competencies: CRITICAL THINKING INFORMATION LITERACY ORAL COMMUNICATION WRITTEN COMMUNICATION 2. Describe and respond to the audiences and contexts, which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions. University-wide Core Competencies: CRITICAL THINKING INFORMATION LITERACY ORAL COMMUNICATION WRITTEN COMMUNICATION 3. Create and develop visual form in response to communication problems, including an understanding of principles of visual organization/ composition, information hierarchy, symbolic representation, typography, aesthetics, and the construction of meaningful messages. University-wide Core Competencies: CRITICAL THINKING INFORMATION LITERACY 4. Understand design-related tools and technology, including their roles in the creation, reproduction, and distribution of visual messages. Relevant tools and technologies include, but are not limited to, drawing, offset printing, photography, and time-based and interactive media (film, video, computer multimedia). University-wide Core Competencies: CRITICAL THINKING INFORMATION LITERACY

12 BFA in Graphic Design: Program Revision 9 5. Demonstrate proficiency in communication, presentation, and business skills necessary to engage in professional practice in graphic design including the ability to organize and manage design projects and to productively collaborate with others in a team. This competency is based on an understanding of organizational structures and working patterns in design, intellectual, economic, technological, and political contexts. University-wide Core Competencies: CRITICAL THINKING INFORMATION LITERACY ORAL COMMUNICATION WRITTEN COMMUNICATION 6. Demonstrate ability to form and defend value judgments about graphic design and to communicate art ideas, concepts, and requirements to professionals and laypersons related to the practice. University-wide Core Competencies: CRITICAL THINKING INFORMATION LITERACY ORAL COMMUNICATION WRITTEN COMMUNICATION 7. Identify the major historical achievements, current issues, processes, and directions in the graphic design field as well as in art in general. University-wide Core Competencies: CRITICAL THINKING INFORMATION LITERACY ORAL COMMUNICATION WRITTEN COMMUNICATION 8. Identify current intercultural and global issues as they relate to visual communication. Apply ethical reasoning to create sustainable, and socially and environmentally responsible design solutions. University-wide Core Competencies: CRITICAL THINKING INFORMATION LITERACY ORAL COMMUNICATION WRITTEN COMMUNICATION

13 BFA in Graphic Design: Program Revision 10 Admission criteria Standard COP, University Admission Criteria Program degree requirements Total Units: Concentration (39 Graphic Design Core + 30 Art/Media X Electives + 8 Art History) (= 61% of total units) 45 General Education including PACS 04 University Electives Units Required: 39 Graphic Design Core Units Course Prerequisites 3 Arts 005 Drawing - 3 Arts 007 2D Design and Color - 1 Arts 073 Freshman Seminar - 3 Arts 075 GD I (becomes GE) - 3 Arts 077 GD II Arts Arts 171 GD III Arts 077 OR ARTS Arts 091 Print Media Graphics - 3 Arts 079 Typography I Arts 075 or Arts 007 or Arts Arts 081 Typography II Arts Arts 103 Production Arts 091 or Arts 77 4 Arts 173 GD Seminar Arts Arts 175 Senior GD Seminar Arts Arts 87/89 Internship/Practicum - 30 Electives Units Course Prerequisites 3 Arts 009 3D Design - 3 Arts 011 Digital Photography - 3 Arts 021 Life Drawing I Arts Arts 023 Painting I - 3 Arts 037 Sculpture - 3 Arts 057 Watercolor Painting - 3 Arts 059 Printmaking I - 3 Arts 095 Video - 3 Arts 105 Web Design Arts Arts 115 Animation Arts Arts 121 Life Drawing II Arts Arts 123 Painting II Arts Arts 127 Illustration Arts 021 or Arts 23 3 Arts 133 Three Dimensional Studio I Arts Arts 141 Photography II Arts 011

14 BFA in Graphic Design: Program Revision 11 3 Arts 151 Printmaking II Arts Arts 181 Interdisciplinary Studio ARTS005, ARTS007, ARTS009, ARTS 011, ARTS 023, ARTS 37, ARTS 059, ARTS Arts 193 Special Topics Arts 191 Independent Study Arts 197 Undergraduate Research Arts 87/89/187/189 Internship/Practicum - 8 Art History (choose 8 units of Art History) / sample classes Units Course 4 Arth 007 Survey of World Art Before Arth 116 Contemporary World Art 1945-Present 4 Arth 101 Design Thinking 4 Arth 122 Japanese Art 4 Arth 120 Chinese Art General Studies (34 36 GE +11 PACS) 3 4 GE 1A 3 4GE 1B 3 4 GE 1C 3 4 GE 2A 3 4 GE 2B 3 4 GE 2C Arth 009 Art After GE 3A 3 4 GE 3B 3 4 GE 3C 11 Pacs I, II, III 4 Electives Research requirements or comprehensive examinations 1. Freshman portfolio review conducted by professors 2. Senior portfolio review conducted by a panel of professionals 3. Senior exhibition at the Reynolds Gallery 4. Participate in Pacific Undergraduate Research Conference 5. Submit work to NCUR

15 BFA in Graphic Design: Program Revision 12 Prerequisites Prerequisite Core Arts 005 Drawing - Arts 007 2D Design and Color - Arts 073 Freshman Seminar - Arts 075 GD I (becomes GE) - Arts 077 GD II Arts 075 Arts 171 GD III Arts 077 OR ARTS 081 Arts 091 Print Media Graphics - Arts 079 Typography I Arts 075 or Arts 007 or Arts 005 Arts 081 Typography II Arts 079 Arts 103 Production Arts 091 or Arts 77 Arts 173 GD Seminar Arts 171 Arts 175 Senior GD Seminar Arts 173 Arts 87/89 Internship/Practicum - Electives Arts 009 3D Design - Arts 011 Digital Photography - Arts 021 Life Drawing I Arts 005 Arts 023 Painting I - Arts 037 Sculpture - Arts 057 Watercolor Painting - Arts 059 Printmaking I - Arts 121 Life Drawing II Arts 021 Arts 123 Painting II Arts 023 Arts 127 Illustration Arts 021 or Arts 23 or Permission Arts 133 Three Dimensional Studio I Arts 37 or Permission Arts 141 Photography II Arts 011 Arts 151 Printmaking II Arts 059 Arts 181 Interdisciplinary Studio ARTS005, ARTS007, ARTS009, ARTS 011, ARTS 023, ARTS 37, ARTS 059, ARTS 095 Arts 193 Special Topics - Arts 191 Independent Study - Arts 87/89/187/189 - Internship/Practicum Arts 197 Undergraduate Research - Arts 095 Video I - Arts 115 Animation Arts 091 or Permission Arts 105 Web Design Arts 091 Required sequence of course offerings by semester, if applicable

16 BFA in Graphic Design: Program Revision 13 The following sequence of courses needs to be maintained: Term Course Prerequisite Spring and Fall Arts 075 GD I (becomes GE) - Fall Arts 077 GD II Arts 075 Spring Arts 171 GD III Arts 077 OR ARTS 081 Fall Arts 173 GD Seminar Arts 171 Spring Arts 175 Senior GD Seminar Arts 173 Typical program of study Year 1 Fall 15 units 3 Arts 005 Drawing I 3 Arts 007 2D Design and Color 4 Pacs Arts 073 Freshman Seminar 4 GE 1 Spring 14 units 3 Arts 075 GD I (becomes GE) 3 Arts 091 Print Media Graphics 4 Pacs Arth 9 Survey of World Art After 1400 = GE 2 Year 2 Fall 17 units 3 Arts 079 Typography I 3 Arts 077 GD II 3 Arts Elective 1 4 Arth 1 4 GE 3 Spring 17 units 3 Arts 081 Typography II 3 Arts 171 GD III 3 Arts Elective 2 4 GE 4 4 GE 5 Year 3 Fall 17 units 3 Arts Elective 3 3 Arts Elective 4 3 Arts Elective 5 4 Arth 2 4 GE 6

17 BFA in Graphic Design: Program Revision 14 Spring 17 units 3 Arts 103 Production 3 Arts Elective 6 3 Arts Elective 7 4 GE 7 4 University Elective Year 4 Fall 17 units 4 Arts 173 GD Seminar 3 Arts Elective 8 3 Arts Elective 9 4 GE 8 3 Pacs 003 Spring 14 units 4 Arts 175 Senior GD Seminar 3 Arts Elective 10 3 Arts 87/89/187/189 Internship/Practicum/ 4 GE 9

18 BFA in Graphic Design: Program Revision 15 Four-Year Curriculum Plan Fall Spring Fall Spring Fall Spring Fall Spring ARTS 005 Drawing X X X X X X X X ARTS 007 Two X X X X X X X X Dimensional Design ARTS 009 Three X X X X Dimensional Design ARTS 011 Digital X X X X X X X X Photography ARTS 021 Life Drawing I X X X X ARTS 023 Painting I X X X X X X ARTS 037 Sculpture X X X X ARTS 057 Watercolor X X Painting ARTS 059 Printmaking I X X X X X X X X ARTS 073 Freshman X X X X Seminar ARTS 075 Graphic Design X X X X X X X I ARTS 077 Graphic Design X X X X II ARTS 078 Typography I X X X X ARTS 081 Typography II X X X X ARTS 087/187 Internship X X X X X X X X ARTS 089/189 Practicum X X X X X X X X ARTS 091 Print Media X X X X Graphics ARTS 095 Video I X X X X ARTS 103 Graphic X X X X Production ARTS 105 Web X X X X ARTS 115 Animation X X X X ARTS 123 Painting II X X X X X X ARTS D Studio I X X X X ARTS 127 Illustration X X X X ARTS 141 Photography II X X X X ARTS 151 Printmaking II X X X X X X X X ARTS 171 Graphic Design X X X X III ARTS 173 Graphic Design X X X X Seminar ARTS 175 Senior Graphic X X X X Design Seminar ARTS 183 Professional X X Practices in Studio Art ARTS 181 X X X X X X X X

19 BFA in Graphic Design: Program Revision 16 Interdisciplinary Studio ARTS 185 Studio Art X X X X Capstone ARTS 191 Independent X X X X X X X X Study ARTS 193 Special Topics X X X X X X X X ARTS 197 Undergraduate Research ART HISTORY ARTH 007 Survey of World Art to 1400 ARTH 009 Survey of World Art after 1400 X X X X X X X X Fall Spring Fall Spring Fall Spring Fall Spring X X X X X X X X ARTH 087/187 Internship X X X X X X X X ARTH 089/189 Practicum X X X X X X X X ARTS 101 Graphic Design X X X X History ARTH 116 Contemporary World Art: 1945 to Present X X X X ARTH 120 Chinese Art X X ARTH 122 Japanese Art X X ARTH 191 Independent Study ARTH 197 Independent Research

20 BFA in Graphic Design: Program Revision 17 Plan for the Direct Assessment of Undergraduate PLO s at Mastery Level Program Learning Outcomes Solve communication problems, including the skills of problem identification, research and information gathering, analysis, generation of alternative solutions, prototyping and user testing, and evaluation of outcomes. Describe and respond to the audiences and contexts, which communication solutions must address, including recognition of the physical, cognitive, cultural, and social human factors that shape design decisions. Create and develop visual form in response to communication problems, including an understanding of principles of visual organization/ composition, information hierarchy, symbolic representation, typography, aesthetics, and the construction of meaningful messages. Understand design-related tools and technology, including their roles in the creation, reproduction, and distribution of visual messages. Relevant tools and technologies include, but are not limited to, drawing, offset printing, photography, and time-based and interactive media (film, video, computer multimedia). Demonstrate proficiency in communication, presentation, and business skills necessary to engage in professional practice in graphic design including the ability to organize and manage design projects and to productively collaborate with others in a team. This competency is based on an understanding of organizational structures and working patterns in design, intellectual, economic, technological, and political contexts. Course(s) Signature Assignments Assessment Method Data Collection Schedule Faculty Review Schedule ARTS 175 Portfolio Book Rubric Every Spring Every even year ARTS 175 Process Journal demonstrating Pass/fail Every Spring design process and concept development (based on project from one of previous classes) ARTS 173 Doing Good Design Rubric Every Fall ARTS 175 Portfolio Book: 2 projects demonstrate mastery Rubric Every Spring Every even year ARTS 173 Doing Good Design Rubric Every Fall ARTS 175 Portfolio Book: 2 projects demonstrate mastery Rubric Every Spring Beginning of Academic Year ARTS 173 Doing Good Design Rubric Every Fall ARTS 175 Portfolio Book: projects show var of relevant techniques at mastery level Rubric Every Spring Every even year ARTS 173 Doing Good Design Rubric Every Fall Arts 115 Final Project Rubric Every Fall ARTS 175 Portfolio Book: detail group collaboration, interdisciplinary projects, or internship work Rubric Every Spring Every even year ARTS 175 Thesis presentation Rubric Every Spring ARTS 173 Doing Good Design Rubric Every Fall ARTS 87/187/ 89/189 Internship journal Pass/fail Every Spring

21 BFA in Graphic Design: Program Revision 18 Demonstrate ability to form and defend value judgments about graphic design and to communicate art ideas, concepts, and requirements to professionals and laypersons related to the practice. Identify the major historical achievements, current issues, processes, and directions in the graphic design field as well as in art in general. ARTS 175 Thesis presentation Rubric Every Spring Every even year ARTS 173 Doing Good Design Rubric Every Fall ARTS 175 Portfolio Book: projects demonstrate mastery Rubric Every Spring Every even year ARTS 173 Doing Good Design Rubric Every Fall Identify current intercultural and global issues as they relate to visual communication. Apply ethical reasoning to create sustainable, and socially and environmentally responsible design solutions. ARTS 175 Portfolio Book: 1 project demonstrates mastery Rubric Every Spring Every even year