November Newsletter. November Campaign Preview HTML Source Plain-Text Details

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1 November Newsletter Campaign Preview HTML Source Plain-Text Details AICUO Welcomes its newest Affiliate Members: Campus Logic McGraw Hill Education View this in your browser November /5

2 Insight of the Month: AwardLetter Open Rates Help You Understand Student Engagement By Michael Macias Campus Logic Believe it or not, sending out digital award letters is a lot like a marketing campaign. Your goal is to get students to engage with you and to take further action. Whether your award letters are the first step to encouraging a student to enroll, or they re used as a final step to accept awarding, they generally have a call to action (CTA) with embedded links, buttons, or other types of requests for a response. Being able to measure those responses and other student behaviors can help you consistently ensure best practices for student engagement. A Smarter Way to Engage and Measure Engagement Now, when CampusMetrics SM rides alongside AwardLetter SM, two of the most versatile and powerful products for student communications are right at your fingertips. With AwardLetter, a wide range of campaigns far beyond just an award letter can be automated and personalized. Plus, you ll get rich, real-time data about those s, thanks to CampusMetrics Instant Insights. To continue reading, click here. 2/5

3 Going Global: Digital Marketing Tips for International Student Recruitment By Melissa Rekos Carnegie Communications Carnegie recently held its first digital workshop outside of the US and conducted a webinar on International Digital Marketing. Reflecting on the conversations that took place and the evolution of global student recruitment, here are some great takeaways. First: It s so important to keep in mind that these prospective students think more globally than ever. They feel more connected to their own peers in another country than other generations in their own. There are many ways we can leverage this in our recruitment. Many digital strategies allow the opportunity to showcase the experience you offer through the eyes of your international students on campus. Be authentic and let them showcase their reasons for choosing you and their experiences there. Second: Most of the tactics available to you here in the US to reach students are also available in most other countries. There are a few exceptions such as IP Targeting, but the dominant other tactics are still at your fingertips! Display advertising for branding is key, as are search-oriented strategies such as SEO and PPC. To continue reading, click here. AICUO member and affiliate member events are proven ways to stay engaged, educated, informed and innovative. Student Organizations and Athletics: Best practices for managing hazing and risky 3/5

4 Student Organizations and Athletics: Best practices for managing hazing and risky behaviors The recent events on a university campus, with the tragic death of a student and the resulting 850 counts of criminal charges against a fraternity and its members, have once again brought student organizational misconduct issues to the forefront. Risky alcohol use, hazing, and other behavioral issues are not endemic to Greek organizations; they also are found within other student organizations, athletic teams, and even within residence halls. Please join the attorneys from Bricker & Eckler LLP for a workshop on addressing the risk management and legal issues surrounding student conduct, student organizational and athletic team culture and behavior. This half-day session will include current best practices in addressing student organizations, avoiding litigation and loss, and developing a culture of compliance on campus. This highly interactive program will include a panel discussion including colleagues from AICUO institutions who have addressed these issues on a campus-wide basis. December 13, 2017 Capital University Harry C. Moore Student Union (Schneider Lounge) 10 a.m. 2 p.m. Registration $50.00 (includes lunch, materials and CLE credits) Recommend An Affiliate Member Does your campus have a goods or service provider that does an amazing job? Would that vendor be a good addition to our Affiliate Member program? We would love to have your recommendations. Andre Lampkins, Director of External Relations, with vendor name and contact information. AICUO.edu Instagram Twitter Copyright 2017 Association of Independent Colleges and Universities of Ohio, All rights reserved. Our mailing address is: 41 South High Street, Suite 1690 Columbus, Ohio p f Visit us at AICUO.edu 4/5

5 unsubscribe from this list update subscription preferences This was sent to << Test Address >> why did I get this? unsubscribe from this list update subscription preferences Association of Independent Colleges and Universities of Ohio 41 South High Street, Suite 1690 Columbus, Oh USA 5/5