CURRICULUM VITAE Russell Adams Brownsville, TX

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1 CURRICULUM VITAE Russell Adams Brownsville, TX Current Position: Chair Department of International Business and Entrepreneurship, Associate Professor, College of Business and Entrepreneurship EDUCATION Ph.D. Business Administration University of Texas Pan American, August, 2008 Masters of Business Administration Thunderbird, American Graduate School of International Management, August, 1997 Bachelors of Science: Biology University of Texas San Antonio, May, 1993 RESEARCH INTERESTS Current focus: international cultural impacts on consumer behavior and impacts of globalization on cultural shifts. Dissertation Collective Luxury: Eastern and Western views of Prestige Goods. The dissertation was a source for several research papers regarding: cultural shifts due to globalization, rise of conspicuous consumption in developing countries, and branding strategies for developing markets. Research in Progress Democracy and Values: The impact of Democracy on consumer values with Downey, C. Fall 2015 submission TEACHING Undergraduate: Consumer Behavior, Globalization and Consumption, International Management, International Marketing, Promotion, Principles of Marketing and Management, Introduction to Business, Organizational Behavior, Marketing Research, and Organizational Communications. Graduate (MBA): Marketing and International Business (MBA) Teaching Preferences: courses that contain interactive and practical component, which lend themselves to skills that students can use immediately. PUBLICATIONS 1. Russell Adams and Downey, C. Edited Platforms Ecosystems: Anticipating Future Consumption, Journal of Marketing Theory and Practice (forthcoming). 2. Russell Adams and Downey, C. (2015) Traditional to Modern Values: China s Opening and the Impact on Prestige Goods, International Business & Economics Research Journal, Volume 14, Issue 4 (July/August).

2 3. Russell Adams (2011) Fragmentation and Segmentation: Marketing Global Benefits, International Business & Economics Research Journal, Volume 10, Number Russell Adams (2011) The Utility of Prestige: Chinese and American s Hedonic Ratings of Prestige Goods, Journal of Global Marketing, Volume 24, Issue Russell Adams, Khalliny, M., De Los Santos G., and Wong, J. (2008) Implications of Locus of Control Orientation among College Students for Marketing: Comparison of Hispanic and Anglo Students in the United States, Marketing Management Journal, August. 6. Russell Adams and Downey, C. (2008) International Strategic Alliances: Identifying Objective Performance Measures, International Business & Economics Research Journal, Volume 7, Number 4 (April). 7. Russell Adams and Jarvis, S. (2005) International Property Right Protection in China: Is Enforcement Adequate? Journal of Legal Studies in Business, Fall. 8. Russell Adams, De Los Santos G., Khalliny, M., and Saran, A. (2005) Demographic and Psychographic Variables Associated with Hispanics Who Intend to Pursue Graduate Studies: Marketing Implications, Journal of Marketing for Higher Education, June. 9. Steve Lovett, Coyle, T., and Adams, R. (2004) Job Satisfaction and Technology in Mexico, Journal of World Business. PAPERS UNDER REVIEW Macro-Economic Impacts on Tradeshow Goals: An Analysis from an International Tradeshow with Coyle, T., Lovett, M., and Downey, C. (fall submission: Journal of Business and Industrial Marketing). CONFERENCES and PROCEEDINGS 1. Russell Adams and Downey, C. Marketing Standardization: Democratic Development and Cultural Values Association of Collegiate Marketing Educators, March Proceedings. 2. Russell Adams and Downey, C. Shifting Chinese Values Clute International Education Conference, March Russell Adams and Downey, C. Edited Platforms: The Future of Consumption Clute International Education Conference, March Fragmentation and Segmentation: The Twain Shall Meet Academy of Business Research Conference, March Proceedings.

3 5. Russell Adams and Downey, C. Time, Materialism and Debt International Conference of Business and Economics, March Russell Adams and Thomas Coyle Determinants of Effective Regional Trade Shows: An Analysis from the U.S. Mexican Border, Association of Collegiate Marketing Educators, March Proceedings. 7. Mexican American Susceptibility to Interpersonal Influence: Mainstream Markets Association of Collegiate Marketing Educators Conference, March, 2008, best paper in Track Award. Proceedings. 8. Adaptation and Standardization Clarification - A Critical Definition of Product Association of Collegiate Marketing Educators Conference, March, Proceedings. 9. Collective Luxury: Eastern and Western Views of Prestige Goods Academy of Marketing Sciences Perspectives in Culture Conference, January, Intellectual Property Protection in China: A Practical Guide SALSB Conference, March, Russell Adams and Downey, C. Objective International Strategic Alliance Performance Measurement National Business and Economics Society, March, International Property Right Protection in China: Is Enforcement Adequate? The Southern Academy of Legal Studies in Business, March, A Synergistic Model for New Product Success AMA Educators Conference, March, Demographic and Psychographic Variables Associated with Hispanics who intend to Pursue Graduate Studies: Implications for Advertising Message Appeals AMA Symposium for the Marketing of Higher Education, October, OTHER PRESENTATIONS and CONTRIBUTIONS Research Colloquium, March 2013, Edited Platforms. University Research Symposium, March 2012, The Utility of Prestige. Research Colloquium, March 2011, Time Materialism and Debt. School of Business Stimulus Package Forum Panel Member, February Interviewee on Ron Whitlock Reports, February Interviewee on Channel 23 News, November Research Colloquium, September Presentation to the SPI Chamber of Commerce, August Created Globalization and Consumption Culture course, spring 2007.

4 SERVICE University Provost Steering Committee on Student Success, Operations Working Group on Transition, Academic Programs Working Group on Transition, Academic Support Services Working Group on Transition, Transition Academic Working Group, RGV Educate Texas Initiative Strategy Group, Appeal Hearing Committee, Faculty Engagement Committee, Liberal Arts Program Review Committee, Faculty Senate Standards Committee, Special Assignment to ITEC (created marketing plan), Fall 2008-Spring Provost Search Committee member, Spring Chair MBA Director Search Committee, Spring School MBA Exchange Course with Vienna Wien University summer 2015 Tourism Degree Steering Committee, Fall 2015-present. SAP Simulation Certification Trainer of 15 faculty, Director Student Mentorship Initiative, SCOB Personnel Committee, Scholarship committee, School of Business Program Review Committee 2014 Undergraduate Curriculum Committee representative, SCOB Graduate Curriculum committee, Chair Performance Review Committee, SCOB Faculty Search Committee, Assurance of Learning Committee (AACSB), Spring School of Business Mission Committee (AACSB), Spring- Summer MBA Mission Committee, MBA Goal Committee, Department Departmental Chair, 2013-present. MMIB Search Committee, Chair Personnel Committee, MMIB Search Committee chair, Community Board of Directors Las Huellas: a RGV-oriented conservation fundraising organization that distributes over $80,000 in Scholarships and grants per year. Chair of Scholarship and Grants committee. Academy Reviewer for the Journal of International Marketing, ( ).

5 PROFESSIONAL DEVELOPMENT Applying the QM Rubric, Fall SAP Analytics Training, June SAP ERPSIM Training, April Using Marketing Metrics across Curriculum- Special session ACME conference, March SAP Simulation Trainer Certification, July SAP Simulation Certification, January Appeal Committee Training, Fall University College Training Seminar, Spring Innovative Teaching Skills and Practices Webinar, Fall Writing Workshop, Fall ACADEMIC EXPERIENCE University of Rio Grande Valley August 2015-current College of Business and Entrepreneurship Chair Department of International Business and Entrepreneurship, Associate Professor University of Texas at Brownsville August 2001-July 2015 School of Business Chair of Department of Management and Marketing June July 2015 Associate Professor Responsible for the scheduling and operations of a department of 15 Faculty and 700 Students. Department consists of five degree plans (Marketing, Management, International Business, Entrepreneurship and Materials Management). Increased ties to business community. Maintained teaching responsibilities in department. Implemented broad based degree changes to include SAP as part of curriculum, while also launching new Materials Management degree plan to meet local needs. Created and managed Internship program with local business for students annually. Assistant Professor August 2008-June 2013 Instructed introductory and upper level courses in Principles of Marketing, International Marketing, International Management, Marketing Research, Consumer Behavior, Marketing Strategy, and Promotion Management with positive student evaluations. Taught MBA courses including Marketing, International Business, and Entrepreneurship. Instructor August 2006-August 2008 Instructed upper level and MBA courses. Created Topics Course for Marketing and International Business.

6 Lecturer August 2001-August 2006 Instructed both introductory and upper level courses in Introduction to Business, Organizational Behavior, Labor Relations, Supervision. MBA Director-Academic Resource Coordinator August 2002-August 2004 Advise students on degree plans and career opportunities in business. Encourage students to pursue MBA by explaining strategies and advantages. Advise MBA students and created marketing plan that increased enrollment 27% in first semester. PROFESSIONAL EXPERIENCE Consulting 2000-present Engaged in general business and marketing consulting with both local and international businesses with positive results. Industries include: internet, legal, security, healthcare, and satellite industries. Sina.Com, Silicon Valley, CA SINA is the leading Internet media and services company for Chinese communities worldwide. Manager of Strategic Alliances Marketing: developed and executed marketing strategy, which resulted in global revenue increase, user acquisition growth, and establishment of a Business Channel. Strategies incorporated on a corporate level. Led cross- functional teams of production, engineering, design and marketing elements to rapidly implement global partnerships and marketing campaigns. Achievement: identified and closed 24 revenue-generating deals of over $4.2 million in Exceeded quota by 300%. Forever Living Products Forever Living Products is a billion dollar plus consumer packaged Goods Company. General Manager, Bay Area and Central California Marketing and Management: developed short- and long-term marketing strategies and programs. Streamlined distribution operations. Reduced inventory by 40%, while maintaining excellent customer service levels. Managed central warehouse and five district warehouses with over $5 million inventory. Sales: implemented sales training, goals and incentives, forecast sales quotas. Achievement: increased sales 67% after first month of assuming operation and continued growth 15% monthly. Surpassed annual quota by 30%. Sales Development Coordinator Management: reorganized all aspects of operations for improved efficiency. Hired, recruited, and trained general managers for four locations.

7 Achievement: during assignments in Atlanta, Denver, Chicago, and Puerto Rico, increased sales an average of 60% by implementing improved marketing, operations, and sales training. Top performing SDC of five in this position. Worked closely with established leaders to improve their effectiveness and productivity. Peace Corps Volunteer Coordinator, Panama Management: developed and implemented a training and support program to improve volunteer s effectiveness. Aligned Panamanian Government and Peace Corps objectives. Achievement: increased program effectiveness 300% while maintaining budget. Designed leadership training program that produced thirty community leaders. Volunteer Agriculture/Forestry, Panama Training: determined community needs and implemented training programs to increase community leader s knowledge and effectiveness. Achievement: created successful results oriented program in one year. The average project development time was three years. OTHER Spanish: near fluency. Thunderbird Rotaract Club, President US Naval Reserves, Started three employee business while in high school, 1987.