CMBP. Facts & Figures POWERED BY

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1 CMBP Facts & Figures POWERED BY

2 Professionally active CMBP alumni within 6 months of graduation >90% 35.1 bln Chinese direct investment in the EU in 2016 (+76% YOY) Affluent Chinese consumers by % CMBP 2017 participants that would recommend the program to their peers

3 Index Why attending CMBP Steering partners Six weeks in full-immersion mode Teaching methods Faculty Locations Class of 2017 Alumni Associate Partners TOChina Business Club Contacts and notes July 13, 2017, Peking University, Beijing ChinaMed Symposium & Opening ceremony of CMBP 2017

4 Why attending CMBP The ChinaMed Business Program (CMBP) is an intensive set of crash courses for graduate students and dynamic future managers pursuing an effective business career across China and the Euro-Mediterranean region. The 5 th edition of CMBP took place across Beijing, Xi'an and Shenzhen (China) from July 13 th to August 26 th, The next edition will take place from July 12 th to August 24 th, This unique program was designed to face the growing demand for world class professionals to manage the deepening relations between China and the Euro-Mediterranean region in the fields of cross-cultural management and international start-ups. The first three editions took place at Zhejiang University in Hangzhou, capital of one of the most dynamic provinces in China and seat of emerging global giants in the new economy such as Alibaba, Taobao and Hikvision. Since 2016, the ChinaMed Business Program has been held in Beijing and is hosted by Peking University, the oldest and most prestigious university in the country. Beijing Xiʼan Shenzhen Hangzhou 2 CMBP is the answer to the growing demand from Italy and China of professional figures who can promote effective relations between China and the Euro-Mediterreanean region

5 Steering partners CMBP Facts & Figures CMBP is promoted by the TOChina Hub (University of Torino, ESCP Europe Business School and T.wai, the Torino World Affairs Institute) in partnership with Peking University. PEKING UNIVERSITY CMBP is a non-profit program; it runs thanks to the strategic support of the following partners: 3

6 Six weeks in full-immersion mode The 2017 ChinaMed Business Program comprised 7 intensive modules for a total of more than 250 hours of formal training, lectures from guest speakers, group projects and company visits. Induction Days - BEIJING (July 13 th - 15 th ) ChinaMed Symposium & Gala reception Induction: the 5 th edition of CMBP; PKU: Beijing, Xi'an & Shenzhen; TOChina Alumni CMBP: the age of connectivity Introduction to the Belt and Road Initiative Module 1 & 2 - BEIJING (July 17 th - 22 nd ) PSDM & Business Finance Module 3 - BEIJING (July 24 th - 28 th ) Strategy & Execution Module 4 - BEIJING (July 31 st - August 3 th ) Sales, Marketing & Consumer behaviour Module 5 - BEIJING (August 7 th - 11 th ) Doing business with China & Europe Module 6 - XI AN (August 14 th - 16 th ) Doing business in the Mediterranean region Module 7 - SHENZHEN (August 21 st - 25 th ) Cross-cultural entrepreneurship & Negotiation 4

7 Teaching methods CMBP Facts & Figures The methodology employed by CMBP faculty is based on the principles of action learning, where teaching aims to develop knowledge, competences and attitudes that can quickly be put into practice in the business world. A maximum of 50 participants are admitted to the program to ensure MBA-style interaction in class and during social activities. Training sessions include formal lectures, team project work, case studies analysis, business model testing, start-up business plan simulations and both formal and informal conversations with a variety of guests who have first hand experience of entrepreneurship and management across China and the Euro-Mediterranean region. Company visits to some of China s most innovative companies are arranged weekly. CMBP 2017 included company visits to State Grid Corporation of China, ZTE Corporation, La Galleria, Super Fit and E-vapes factory. August 23, 2017, Shenzhen CMBP students visiting ZTE headquarters 35

8 Faculty The CMBP has been especially developed by an international team of scholars of contemporary China in partnership with European executive education specialists and China-based professionals to respond to the growing demand for highly qualified profiles combining linguistic and substantive competence on China, good command of the essentials of international business, and an entrepreneurial spirit free of naiveté. Edoardo Agamennone EDF China & T.wai Giovanni Andornino University of Torino & T.wai Vittorio De Pedys ESCP Europe Enrico Fardella Peking University & T.wai Parag Khanna National University of Singapore Qiu Lingyun Peking University Francesco Rattalino ESCP Europe Francesco Silvestri University of Torino & T.wai Yahia Zoubir Kedge Business School Roberto Zuccato ESCP Europe Guest Speakers Luca Chinello, Viabizzuno China Nicholas Sheffield, Rothschild Jenny Gao, Mandarin Capital Partners Bianca Teti, Ericsson Ipek Kilicer Turker, Tuneline Consult - Tsinghua X-Lab Wallace Tong, Powerchina International Gregory Lepkoff, Green I-guys Christopher Von Gumppenberg, KUGU Home Jonathan Ma, Super Fit Mario Zaccagnini, La Galleria Yair Shacked, Orbotech Francesco Zhou Fei, Entrepreneur 6 5

9 CMBP Facts & Figures Locations The world s most populous country and the second-largest economy, the People s Republic of China since the launch of the Reform and Opening Period in 1978 has become one of the fastest-growing actors on the international stage. After becoming the world factory, a new industrial policy recently released - Made in China aims at transforming the country from a manufacturing giant to a world manufacturing power, moving its production up the global value chain. Together with this national goal, the projects launched within the framework of the Belt and Road Initiative, the modern Silk Road connecting China to Europe through Central Asia and the wider Mediterranean Area, have boosted the development of infrastructures - such as railroads and ports - and of investments from Chinese state and private companies in all the economies along the Eurasian continent and the Euro-Mediterranean Region. Founded in 1898, Peking University (PKU, known in Chinese as Běidà, 北大) is the oldest national university in China s modern history. It is a member of the élite C9 League, China s equivalent of the Ivy League, and has been listed as the number one university across emerging economies in The landmark "West Gate" of the PKU campus in Haidian, Beijing 7

10 Class of young talents from Italy, China, India, Turkey, France and Denmark were granted a place and scholarships in the 2017 edition of the program. The class consisted of students and young professionals from various fields: international relations, economics & management, architecture, engineering and legal studies. Home universities of the class of 2017 University of Torino INALCO, Paris University of Copenhagen Bocconi University Zhejiang University Polytechnic University of Torino Catholic University of Milan Beijing Foreign Studies University University of Rome Tor Vergata Jadavpur University Guangdong University of Foreign Studies University of International Business and Economics 100% Percentage of CMBP 2017 participants that would recommend the program to their peers. Source: anonymous participants' feedback at the end of the program Class and faculty of CMBP 2017 during the opening gala of the program at Peking University 8

11 Alumni CMBP Facts & Figures The TOChina Alumni network was established in October 2013 as a community of graduates from the ChinaMed Business Program. A vibrant group of young professionals > 90% and entrepreneurs from a variety of backgrounds, Alumni are steadily developing their careers internationally in a variety of sectors, ranging from ICT to finance, from food & beverage to business consultancy, quality control, high-end retail, and project management. > 90% Greta Scardellato TOChina Alumni Coordinator Professionally active CMBP alumni within 6 months of graduation Our Alumni are employed in leading international firms such as Bank of China Michelin Huawei Deloitte & Touche Ferrino PwC Luxottica Fincantieri Ernst & Young Royal Dutch Shell Geely BasicNet 9

12 Associate Partners A select group of universities and organizations from China and the Euro-Mediterranean region support the program as Associate Partners: > 90% 10

13 TOChina Business Club CMBP Facts & Figures The TOChina Business Club is the Corporate interface of the China- Med Business Program. It includes global corporations, mid-size multinationals and select SMEs from China, Italy and the wider Euro- Mediterranean region, which share a commitment to promoting effective and responsible business relations across the two extremes of the Eurasian continent. CMBP partners not only enjoy a growing international exposure through the promotion of our program, but also have first-hand access to the participants CVs before, during and after the program, and are entitled to scholarships to be directed to any specific profile they intend to train at the ChinaMed Business Program. Associate Partners can support CMBP through scholarships, internship opportunities and job placement of TOChina alumni. 11

14 Contacts and notes For further information visit the website: or contact the CMBP Program Manager: 12

15 CMBP Facts & Figures July 14, 2017, Peking University, Beijing CMBP opening ceremony with keynote remarks by senior Italian Senator, Pier Ferdinando Casini

16 Facts & CMBP Figures cmbp chinamedbusiness.eu