EDUCATION 1982 Master in Management - Marseilles Graduate School of Business

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1 Olivier PELAZZA Assistant Professor in Marketing & Strategy KEDGE BUSINESS SCHOOL PROFESSIONAL CEL olivier.pelazza@kedgebs.com EDUCATION 1982 Master in Management - Marseilles Graduate School of Business PROFESSIONAL EXPERIENCE IN TEACHING AND RESEARCH Positions held Present Kedge Business School (formerly Euromed Management), Assistant Professor. - In charge of Egalité des Chances projects, representing Kedge BS in the Rectorat - In charge of Cordées de la Réussite projects and budget - In charge of in-company Missions (PGE, IBBA & Kedge BachelorBachelor Programs). - Course Designer and teacher for : - Global Approach of Business and Entrepreneurship (PGE) - Global Approach of Enterprise (Cesemed 1 / IBBA 1) - Enterprise and Leadership (Kedge Bachelor 1 & 2) - Leadership Skills (PGE and Cesemed / IBBA programs) - In charge of the Pro-Act Pedagogy developed for all students at Euromed Marseille Management School ( ) - Manager, Pro-Act Service (sept july 2013) - In charge of students associations (sept july 2013) - Teaching Marketing, Advertising & Strategy courses ( ) Groupe ESC Marseilles Provence - In charge of in-company Missions (Bachelor Programs). - Teaching Marketing, Advertising & Strategy courses. - Course Designer for : - Introduction to Business Strategy (ESC, CeseMed and Isefi Bachelor Programs) - Effective Communication Tools (ESC Master Program)

2 Olivier PELAZZA 2 - Marketing Fundamentals (ESC and CeseMed Bachelor Programs) University of Aix en Provence (Masters Degree in Tourism), teacher - Taught Marketing & Advertising courses Groupe ESC Marseilles Provence (Marseilles Graduate School of Business, teacher - Taught Marketing & Advertising courses University of Toulon (Marketing diploma HND equivalent), teacher - Taught Advertising courses. Courses taught Present Business Strategy (ESC, CeseMed and Euromed Bachelor Programs) Business Strategy (ESC, CeseMed and Isefi Programs) Advertising (ESC Master Program) "Mirage" business strategy simulation (ESC Master Program) Marketing Fundamentals (ESC and CeseMed Bachelor Programs) Business Strategy (Year 1 Marseilles Graduate School of Business) Advertising (Year 2 Marseilles Graduate School of Business) "Mirage" business strategy simulation (Year 3 Marseilles Graduate School of Business) Marketing Fundamentals (Year 1 Marseilles Graduate School of Business et Business Strategy(Year 1 Marseilles Graduate School of Business) Advertising (Year 2 Marseilles Graduate School of Business) Marketing Fundamentals (Year 1 Marseilles Graduate School of Business et Marketing Fundamentals (Year 1 Marseilles Graduate School of Business et Advertising (Year 3 Marseilles Graduate School of Business) Marketing Fundamentals (CESEM European Management Programme Year 3) Marketing & communication for tourism (University of Aix-Marseilles) Marketing Fundamentals(Year 1 Marseilles Graduate School of Business) Advertising (Year 3 Marseilles Graduate School of Business, University of Toulon) Marketing & communication for tourism (University of Aix-Marseilles) Marketing Fundamentals(Year 1 Marseilles Graduate School of Business)

3 Olivier Pelazza 3 Advertising (Year 3 Marseilles Graduate School of Business) Advertising (University of Toulon) Executive education experience Marseilles Port Authority, Marketing Trainer - Marketing fundamentals seminars for Algerian transport professionals. MARCOM, Sofia, Bulgaria, Advertising Trainer. - Designed and ran a one-week seminar Designed a 400 hour programme equivalent to a Specialised Masters Degree: program design, recruited teaching staff, taught 100 hours of the course. Other Academic Activities Marseilles Port Authority, Marketing Trainer - Marketing fundamentals seminars for Algerian transport professionals. MARCOM, Sofia, Bulgaria, Advertising Trainer. - Designed and ran a one-week seminar Designed a 400 hour programme equivalent to a Specialised Masters Degree: program design, recruited teaching staff, taught 100 hours of the course In charge of the Pro-Act Pedagogy developed in Euromed Marseilles Business School - Designed the pedagogical goals and processes whith Bernard Belletante, Dean, and a team of teachers, managers and students. - Animating pedagogical team - Supervising all the students projects In-company Missions (Year 1 Marseilles Graduate School of Business). - In 1997 designed this new formula for students to discover the world of business which replaced the compulsory first year internship. - Selected partner companies (50-70/year) and handled follow-up matters. - Coached student teams. - Organised an annual Awards Ceremony : public relations event to thank our corporate partners and rewards the best reports produced by our students Editor and chief contributor for the ESC programme s internal newspaper, "Tout sur Tout".

4 CONSULTING EXPERIENCE Olivier PELAZZA 4 After 6 years experience in sales (Assurances La Strasbourgeoise, Marseilles, sales representative then sales manager) and marketing (Mutuelle Chirurgicale des Bouches-du-Rhône, Marseilles, head of marketing & development) I joined a communication and avertising consultancy in 1989 (Agence X, Marseilles, consultant and creative developper). From 1992 to 1997, I have operated as a freelance indépendant consultant in marketing & communication. My clients are mainly institutions that work on environmental issues Agence X Marseilles (independent since 1992), Communications consultant - Communication strategy development ; - Communications concept development ; - Event marketing and organisation, PR activities ; - Designed and wrote brochures, scenarii, story-boards, etc ; - Designed and launched in-company newspapers, local authority publications ; - Carried out editorial missions for some of the above-mentioned publications ; - Communications training assignments for employees among our corporate customers; - Briefings for creative studios and freelance writers; - Designed tools for the agency : brochure, needs analysis grid, methodology for advertising space sales personnel. Major references: André Campagne 95 - Communauté Communes Monts Auréliens Ste Victoire - Conseil Général 13 - Conseil Général 83 - EPAREB City Hall La Fare les Oliviers - SITOM Basse Vallée de l Arc - Syndicat d Aménagement du Bassin de l Arc - Syndicat d Aménagement de l Eygoutier - 1CIS - Agence X - Etc ANDCP Provence - APEC Méditerranée - ARCO Fos City Hall Aubagne - Autobus Aixois - Bus de l Etang de Berre - Café Choc - Centre Commercial Continent Toulon-Ouest - Le Cep Français - Commission Communautés Européennes - Conseil Général 13 - Conseil Régional PACA - Crédit Mutuel Méditerranéen - Foire de Toulon - France Telecom - Groupe Index - Laphal - Logirem - Ville de Marseilles - Cafés Massilia - Mutoptic - Mutualité des Bouches-du-Rhône - Laboratoires Pfizer - SNCZ - Théâtre Toursky - Etc

5 Olivier Pelazza 5 Other professional activities 1988 Mutuelle Chirurgicale et Médicale des BdR (Marseilles), Head of Marketing & Development - Restructured sales department and trained sales staff (10 people) - Designed, implemented and monitored new direct marketing procedures - Designed a new range of products Assurances La Strasbourgeoise (Marseilles)Ran an Insurance Agency. - Developed a F customer portfolio (corporate & retail) in Marseilles OTHER PERSONAL INFORMATION Born 14/12/1959 Languages spoken, written and read : French (mother tongue) and English (advanced). Comic book activities : designed and edited a comic book album: BASTON 5, La Ballade des Baffes (Editions Vents d'ouest), with 40 well-known artists. Over copies sold, the book was reproduced in paerback and translated into Dutch ; other spin-off products were also marketed : organised first Comic Book Festival at Marseilles Graduate School of Business while still a student visitors, budget : F (made a profit). Edited and sold a comic book (5.000 copies sold). - Wrote scenarii for comic books. Miscellaneous information - Sports : sailing, skiing, walking. - Pastimes : travel (Mexico, USA, Europe, Maghreb, Africa), theatre (as an actor), role-play games, reading Runner-up in French Pictionary championship (2 nd place). - Hosted radio shows for Radio Sud Contact (Marseilles) from