MBA in Business Analytics in Association with IBM

Transcription

1 MBA in Business Analytics in Association with IBM The MBA in Business Analytics at Galgotias University s School of Business is a full time Program designed, developed and delivered in association with IBM. The initiative brings together the latest software applications, real-world industry experiences, hands on lab course, best practices and case studies all into a single unique education program. This program initiated under IBM CEBT (Career Education for Business Transformations) Program focuses on areas which can be categorized as the most important areas in modern studies of management which addresses managerial decision making and strategy. Program Mission Statement The MBA in Business Analytics full time Program delivers management education with a added emphasis on Business Analytics. Graduates of this program will have competencies in applying various analytical techniques to provide businss insights and support decision making across all functional areas in an organization. Seven learning goals for the program focus on the graduates developing self and contextual awareness, communication and negotiation skills, business knowledge, analytical thinking, leadership and teamwork and entrepreneurial thinking. Aspiring to be among the top business schools in India and South Asia, the Galgotias University School of Business delivers world-class business education. Here s why the GU School of Business should be your top choice for the MBA programme: Learn from world-class faculty at Galgotias University who are graduates of some of the reputed institutions in the world like Brown University, University of Connecticut, University of California, Clark University, University of Memphis, University of Cincinnati, and more A first in South Asia MBA program in Business Analytics in partnership with IBM IBM Business Analytics Lab on campus A cutting edge curriculum co-developed with industry input A unique co-curricular program that delivers exceptional experiential learning Opportunities for study abroad at Goethe University, Frankfurt, Germany Summer internship opportunities in all verticals High industry demand for our graduates leading to excellent placement

2 Program Learning Goals Learning Goal 1: Graduates develop Self & Contextual Awareness a. Clearly articulate their career goals and the purpose of pursuing the program b. Identify personal strengths & weaknesses c. Understand the context of business in a global economy 1a. Students are asked to write a short description of their career goals and the purpose of pursuing the MBA program 1b. Use a questionnaire for assessing students understanding of his/her strengths and weaknesses 1c. Use a concept testing instrument to assess the understanding of business Learning Goal 2: Graduates demonstrate effective communication and negotiation Skills a. Demonstrate active listening and clearly articulate their ideas (Oral and Written) b. Prepare and deliver an effective business presentation (Oral) c. Present logical arguments in support of a position (Oral and Written) d. Demonstrate basic negotiation skills in different business situations (Oral) 2a. Report writing after seminar/guest lecture & group discussion 2b. Individual and Group presentation 2c. Case analysis report 2d. Role plays/cases Learning Goal 3: Demonstrate knowledge of functional areas and be able to think integratively to support business decision making a. Demonstrate critical business thinking in one of the core business disciplines and an understanding of other disciplines to support integrative thinking b. Understand the social impact of business decisions 3a. Concept testing for functional area knowledge and analysis of a business case for assessing integrative thinking 3b. Based on a business scenario, assess student understanding of social impact dimension Learning Goal 4: Analytical and Quantitative Analysis acumen Ability to understand business scenarios and develop reasoning to support solutions based on data. a. Frame business problems and generate alternative solutions

3 b. Describe characteristics of data in a business context c. Analyse alternative solutions using quantitative methods d. Recommend a solution and provide supporting evidence Learning Goal 4a: Application of advanced analytical techniques to support business decisions a. Develop predictive models to support business decision making b. Demonstrate skills in the use of data analytic tools and platforms c. Apply their knowledge of business analytics in emerging contexts such as social media Assessment method for learning goals 4 and 4a: 4a. Present business scenarios for students and require them to separate the symptoms from the problem, assumptions from constraints and generate alternative solutions for the problem identified 4b. Require the students to analyse the alternative solutions using quantitative analysis 4c. Have the students recommend a solution/approach and provide supporting evidence Learning Goal 5: Leadership and teamwork skills a. Achieve their team objectives by collaborating with team members for the group task. b. Demonstrate an understanding of the characteristics of effective leadership. c. Demonstrate the ability to handle diverse perspectives d. Understand the importance of social impact of business decisions e. Identify ethical issues when presented with a business situation 5a. Complete a team task successfully 5b. Identify leadership traits among business leaders 5c. Based on a real case, have the students write a memo/present a decision when multiple conflicting perspectives are present 5d. Simulate an ethical dilemma and have students identify key issues Learning Goal 6: Entrepreneurial Skills a. Identify and assess market opportunities in a variety of business contexts b. Develop business strategies to leverage the opportunities 6a. Case study offering a rich set of opportunities to identify and assess 6b. Action plan to take advantage of the opportunities

4 Building Blocks of the MBA in Business Analytics Curriculum Orientation to Management Short courses in this module offered during the orientation help students in understanding the context of business and the range of career options that the program offers Foundational Core Courses in this module equip students with the fundamental skills in the area of problem analysis, quantitative methods, accounting and economic analysis, information technology and communication Integrative Core Courses in this module enable the students to gain an integrative perspective of functional areas of business providing them the competencies needed to address complex business problems Business Analytics Core and Functional Electives Courses in this module provides an opportunity to have deeper understanding about one or more functional areas of the management or industry sectors giving them stronger competencies in their domain of Mini Project and Industry Internship Industry Internship aims to provide students an insight into the working of a real organization and provides a platform to apply knowledge acquired. It also helps them explore career opportunities as well as develop professional skills. Multidisciplinary Action Project This year long project offers a platform for deep assimilation of business and application of skills to real or simulated business scenarios. This team based project opportunity will make students effective team players. Pedagogical Methods: The pedagogical approaches used have a significant emphasis on active learning to develop competencies to solve business problems in diverse contextual settings. Aligned with approach, a portfolio of pedagogical methods such as lectures, cases, role plays, management games, field study projects, and simulation will be employed. Learning Assessment: Assessment of learning is aligned with the pedagogical approaches used in the courses. Given the focus on active learning methods and use of case studies, students are assessed using projects and case analysis in addition to the concept testing using quizzes, presentations, Lab oratory exercises and exams.

5 MBA in Business Analytics -- Program Overview Orientation to Management Overview of Business Career opportunities in Business Basic quantitative skills Basic communication skills Foundation Core 1. Problem Framing and Analysis 2. Statistical Data Models and Decisions (3 Credit) 3. Management Communication 4. Macroeconomics in Global Economy 5. Financial Analysis and Reporting 6. Marketing Management 7. Corporate Finance 8. Legal Aspects of Business 9. Governance, Ethics and Social Responsibility 10. Managing and Leading Organizations 11. Strategic Human Resource Management 12. Business Analytics & Optimization Overview (1 Credit) 13. IBM Industry Infrastructure (1 Credit) Integrative Core Economic Analysis and Decision Making Management Science (Spread Sheet based Modelling) An Introduction to Predictive Analytics (1 Credit) An Introduction to Descriptive Analytics) (1 Credit) Operations and Supply Chain Management Business Strategy Management Control System Entrepreneurship and New Venture Development Mini project on Data Analytics (2 Credits) Faculty Guided Industry Internship Industry Internship aims to provide students an insight into the working of a real organization and provides a platform to apply knowledge acquired. It also helps them explore career opportunities as well as develop professional skills. Specific deliverables will be outlined for students and faculty will evaluate student performance. Multidisciplinary Action Project This year long assignment is designed to help students develop skills to apply the knowledge to real life or simulated business scenarios.

6 Electives Electives provide an opportunity to students to develop deeper understanding about a functional area or vertical. Students in the MBA in Business Analytics program can choose any one of the following as their focus area or major area of concentration: Marketing Management Finance Human Resource Management Operations Management Information Technology International Business Hospitality Management Healthcare Management Media Management A minimum of 4 electives in a functional area qualifies as the student's thrust area /major area of concentration. Although not required, a student may choose to have a minor in any of the areas of concentration by taking 2 or more courses. Students choosing to not opt for a minor are encouraged to take interdisciplinary courses to meet the two open elective requirements. Students interested in taking courses offers outside of the school of Business to meet this requirement will need to seek approval of the Curriculum Committee.

7 MBA in Business Analytics Program Requirements: Curricular Credits Co-Curricular Summer Internship 74 Credits [Grades] 14 Credits [Fail, Pass, Outstanding] 04 Credits [Fail, Pass] Students interested in adding an area of focus to the program will need additional 6 curricular credits making the total curricular credits 80. MBA Program Details -- Curricular 1. Problem Framing and Analysis (MBA 111) 2.0 Credits 2. Statistical Data Models and Decisions (IBM 101) 3.0 Credits 3. Management Communication (MBA 113) 3.0 Credits 4. Macroeconomics in Global Economy (MBA 114) 3.0 Credits 5. Financial Analysis and Reporting (MBA 115) 3.0 Credits 6. Marketing Management (MBA 116) 3.0 Credits 7. IBM Industry Infrastructure (IBM 102) 1.0 Credit 8. Business Analytics & Optimization Overview (IBM 103) 1.0 Credit 1. Corporate Finance (MBA 117) 3.0 Credits 2. Legal Aspects of Business (MBA 118) 2.0 Credits 3. Strategic Human Resource Management (MBA 119) 2.0 Credits 4. Economic Analysis and Decision Making (MBA 120) 3.0 Credits 5. Management Science (MBA 121) 2.0 Credits 6. An Introduction to Descriptive Analytics (IBM104) 1.0 Credits 7. An Introduction to Predictive Analytics (IBM105) 1.0 Credits 8. Operations and Supply Chain Management (MBA 123) 3.0 Credits 9. Mini project on Data Analytics (IBM 106) 2.0 Credits 10. Summer Faculty Guided Industry Internship (MBA 124) 4.0 Credits ** End of 1 st Year** 11. Managing and Leading Organizations (MBA 125) 3.0 Credits 12. Business Strategy (MBA 126) 3.0 Credits 13. Management Control System (MBA 127) 3.0 Credits 14. Governance, Ethics and Social Responsibility (MBA 128) 2.0 Credits 15. Elective -1(Research Methodologies and Predictive Analytics) 3.0 Credits 16. Elective -2 (Data Analysis and Descriptive Analytics) 3.0 Credits 17. Elective Credits 18. Multidisciplinary Action Project Proposal (MBA129) 1.0 Credits 19. Entrepreneurship and New Venture Development (MBA 130) 3.0 Credits 20. Elective -4 Financial Planning Data Modelling and Mining 3.0 Credits 21. Elective -5 Social Business, Business Optimization & Big Data Analysis 3.0 Credits 22. Elective Credits 23. Multidisciplinary Action Project (MBA 129) 3.0 Credits

8 MBA Program Details Co-Curricular (mandatory) Year 1: 10 credits (all programs below graded on Fail, Pass, Outstanding) Professional Development Program: Business Context Awareness 6 credits (3 credits/semester) 4 credits (2 credits/semester) Year 2: 4 credits Career Advancement / Campus Recruitment Activities Credits) Business Context Awareness 3 hours/week for 2 semesters (No 4 credits (2 credits/semester) Professional Development Program (3 hours per week): Semester Fall o Overview of Professional Careers in Management o Communication Skills o Professional Networking o Professional Etiquette Semester Winter o Resume Preparation o Mock Interview o Public Speaking Business Context Awareness (2 hours per week): Basic knowledge of the business world (names of companies, leaders, logo identification) Analysis of Business Events Co-Curricular Optional (no credits) Active Learning Exercises Active Learning Exercises (3 hours per week): (students may volutarily choose from the following options. Additional activities may be added every year. Check with the School of Business office for updates) Investment Competition New Venture Formation Creativity Exercises Social Impact Projects Case/Debate Competitions Business Analytics