Excellence is not a skill, it's an attitude. Placements

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1 Excellence is not a skill, it's an attitude. Placements

2 Table of Content Page No. ABOUT US Prin. L. N. Welingkar Institute of Management Development and Research (WeSchool) 03 From the Group Director's Desk 04 Bengaluru Deans Message 05 Vision Mission Statements 06 Welingkar Rankings 07 Mumbai Campus 08 Bengaluru Campus 09 International partnerships 10 BEYOND ACADEMICS GCL 11 Assessment Centre Process 12 Innowe 13 Student Achievements 14 ACADEMICS PGDM - 2 Year Full-Time, Recognized by AICTE 17 PGDM Rural Management (Emerging Economies) - 2 Year Full-Time, Recognized by AICTE 19 PGDM Healthcare - 2 Year Full-Time, Recognized by AICTE 23 PGDM Retail Management - 2 Year Full-Time, Recognized by AICTE 28 PGDM Business Design - 2 Year Full-Time, Recognized by AICTE 32 PGDM E - Business - 2 Year Full-Time, Recognized by AICTE 36 PGDM Research & Business Analytics - 2 Year Full-Time, Recognized by AICTE 41 PGDM Media and Entertainment - 2 Year Full-Time, Recognized by AICTE 43 MMS - 2 Year Full-Time Masters of Management Studies. Mumbai University Affiliated. 45 Students Profile 47 Faculty List 48 WE EVENTS Events at Welingkar 52 We Café - Bengaluru 59 INDUSTRY INTERFACE Industry Round Tables 62 Corporate Connect 65 GLOBAL OUTREACH Learning by Transcending Boundaries 66 Student Exchange 67 LIST OF RECRUITERS 68 ALUMNI Alumni Spotlight 72 Alumni Startups 73 Alumni Entrepreneurs 75 PLACEMENTS Career Management Center 76 Placement Process 77 CMC Sector Allocation 79 2

3 Prin. L. N. Welingkar Institute of Management Development and Research (WeSchool) Established in 1977, Prin. L. N. Welingkar Institute of Management Development & Research, now known as WeSchool is a part of the prestigious S. P. Mandali, Pune with two sprawling campuses in Mumbai and Bengaluru. WeSchool is amongst the multiple educational Institutes governed and run by S. P. Mandali, prominent amongst them being S. P. College in Pune as well as Ruia College and Poddar College in Mumbai. At WeSchool, we design transformative programs based on a guiding philosophy of AAA which offers the Acquisition, Application and Assimilation of knowledge with a deep focus on Global Citizen Leadership program, which ultimately leads to holistic student development. Every year, WeSchool draws students from diverse cultural, personal and professional backgrounds and has pioneered in programs like Media, Retail, Rural, Healthcare, legal to name a few, which are offered in Full-time, Part-time, Distance Learning and diploma formats. WeSchool has state-of-the-art facilities like complete Wi-Fi, innovation & Leadership Labs which forms an indispensable part of teaching methodology, along with other new-age learning tools. This makes WeSchool the B-School to be in, imparting education that lasts, and evolves over a lifetime. With cutting-edge pedagogy, multi-disciplinary, innovative programs, global exposure, robust industry interface and alumni networks coupled with mentoring from outstanding Faculty and Industry Experts at WeSchools thriving campus, YOU are poised to transform into competent future ready managers and Global Citizen Leaders with rewarding domestic and international placements.

4 From the Group Director's Desk Market volatility, rapid innovations, and geopolitical strife are fuelling a demand for business professionals who can think globally and compete strategically. The latest case in point being the demonetisation by the Government. The competitive realities of global competition and technological change have dramatically raised the bar on what takes to create and maintain a competitive advantage. Navigating today's complex business world requires vision, confidence and strategies that give tangible business results. At WeSchool, our efforts have been towards nurturing our students not just as managers but as global citizen leaders; who look beyond themselves and contribute towards their organization & society as well. To this end, WeSchool has introduced the Global Citizen Leader program (GCL) in collaboration with Centre for Creative Leadership, USA. This has featured in the Stanford Social Innovation Review in February 2014 in the article titled Educating a New Generation of Entrepreneurial Leaders. Leadership, Innovation & Design thinking are part of WeSchool's philosophical framework. Advisory Boards help us continually improve our curriculum and spawn new programs meeting specific needs of emerging markets and businesses. WeSchool's Innovation Board comprises of stalwarts like Dr. R. A. Mashelkar (Chairman, National Innovation Foundation), Mr. Harsh Mariwala (Chairman & Managing Director, Marico), Mr. Kishore Biyani (Group CEO, Future Group), Mr. Rana Kapoor (Founder, Managing Director & CEO, Yes Bank), Mr. Dan Buchner (VP, Peter Lougheed Leadership Institute, The Banff Centre, Canada), Mr. Srini Srinivasan (CEO of LUMIUM and member of prestigious Executive Board of ICSID), and Prof. Dr. Ramesh Raskar (Associate Professor, MIT Media Lab), to name a few. Along with its partners, WeSchool has undertaken several path breaking initiatives like Med4Dev India-Israel Affordable Healthcare Hackathon with Pears Program for Global Innovation, MIT Media Lab-WeSchool Design Innovation Workshop, InterDesign Workshop with International Council of Societies of Industrial Design (ICSID), India Sweden Innovation Accelerator (ISIA) -a platform for Swedish companies to work with academia to develop business strategies relevant to Indian markets, ReDx MIT Media Lab's Health Technology Camp took potential high impact ideas/solutions sourced from health researchers & doctors to address critical healthcare issues in India & Kumbhathon in Nashik with MIT and TCS which combines identification of challenges, discussions with stakeholders, prototyping and customer analysis for multiple corporate and entrepreneurial ventures. As part of WeSchool's core value of 'We Link and Care' and keeping in mind our responsibility towards our nation and to give back to the local ecosystem; WeSchool along with partner institutes of Ruia & Podar College have adopted the ' Matunga' railway station. Students' global & rural exposures and opportunity to engage in several projects and initiatives such as D-Magics, GRLI, SIFE, Udaan and Munijan have sensitized them to their role as an individual to make a difference to the organization they would be working for. WeSchool's association with several leading International Universities has ensured student & faculty exchange and internship programs. Over the course of the program, your fellow students become trusted colleagues and in many cases, lifelong friends. I invite you to embark on your path to academic and professional excellence with us at our sprawling campuses in Mumbai and Bengaluru which will truly enhance your intellectual and personal growth. We promise to equip you with inventive techniques and tools which will transform you into Global Citizen Leaders in organizations of today and tomorrow. Prof. Dr. Uday Salunkhe Group Director, WeSchool I Eisenhower Fellow I Coordinator, Boards of Management, Mumbai University 4

5 Bengaluru Dean's Message I am delighted to announce that WeSchool, Bengaluru under the able leadership of our Group Director Prof. Dr. Uday Salunkhe, had a humble start nine years ago, established its presence in the Silicon Valley of India. Being located in the Garden City, each corner of our sprawling campus captures and emphasizes the green color of our brand identity, to provide an ideal serene environment conducive for learning and absorbing new knowledge. WeSchool, Bengaluru received the AICTE-CII 2016 Award for the Best Industry Linked Emerging Management Institute and also got accredited with South Asian Quality System (SAQS). The curricula of all our long term programs are industry-oriented and aligned with the best global corporate practices. Academic rigor is reflected in the course design and delivery of our flagship programs like PGDM, PGDM E-Business and PGDM Business Design. Various pedagogic tools help our students develop not only a holistic business perspective but an ability to seize opportunities in a competitive business environment. Last year's introduction of Global Citizen Leader (GCL) Program has also enhanced student's ability to immerse into corporate and social projects, developing student to become more aware of self, work in teams and also be socially-aware. As an Institute of Excellence, WeSchool, Bengaluru aims to provide high-quality management education as well as action-centric and value adding research. Our customized Management Development Programmes for few top corporates like Infosys, Robert Bosch, Dell, HP, Biocon, EY, Titan, SPAR, Continental Auto, Altimetrik and GE India are exclusively industry focused so as to equip the executives with latest management techniques in the ever-dynamic context of business environment. Faculty members are actively involved in their pursuit of creating and disseminating knowledge through teaching, research, training and consulting. Further adding on, our dynamic interactions with India Inc. has given us the impetus and encouragement to develop live case studies which have been published by Richard Ivey, Michigan University and Emerald Publications and many more in pipeline. Our vision is to create and nurture future leaders who manage and create powerful organizations in the emerging corporate landscape. This is executed through the Industry Round Tables, Seminars, Conferences, We-Café and several other student driven initiatives which help in bridging the gap between Industry and Academia. WeSchool also has a student body which drives CSR Initiatives through the Rotaract Club of Welingkar and CII-YI. As Knowledge Partners with NHRDN, we have successfully organized NHRDN HR Showcase, now a Flagship program in the Bangalore Chapter. We hope to engage you actively in this journey. For as we take the flight to an exciting future we have strong belief in one thing we can achieve almost anything we set out to; with focused vision, mission and team work. Welcome to the WOW- World of Welingkar'. Prof. Dr. Anil Rao, Senior Dean WeSchool, Bengaluru

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7 WeSchool Ranking & Awards Ranked among Top 50 Educational Institutions NIRF, Ministry of HRD, Government of India (India Ranking 2017, Ranking of Higher Educational Institutions on Performance) WeSchool Ranked overall 11th & 5th in Private B- School category as per Business India magazine in their B-School survey WeSchool awarded 1st prize in the Innovation in Management Education category at NHRD conference 2016 for Creating Global Citizen Leader with WeSchool's GCL program. WeSchool awarded 'Best Innovative Institute' by Associated Chambers of Commerce of India (ASSOCHAM) in the year 2016.

8 Mumbai Campus The B-School to be in The WeSchool Campus is a thriving hot bed of new thoughts, ideas and enterprise and a place where cutting-edge global conversations begin. Unconventional forms an integral part of the WeSchool Campus DNA. No wonder, state-of-the-art facilities like Complete Wi-Fi and Innovation & Leadership Labs form an indispensable part of teaching methodology, along with numerous other new-age learning tools. Every year, WeSchool draws students from diverse cultural, personal and professional backgrounds. The WeSchool's rigorous and innovative curriculum combines cutting-edge business research with active application-based course work and an emphasis on collaborative learning. This makes WeSchool the B-School to be in, imparting education that lasts, and evolves over a lifetime. 8

9 Bengaluru Campus Situated in Bengaluru, the Silicon Valley of India, WeSchool Bengaluru campus is designed to nurture Design Thinking and Innovation. The present campus is a demonstration of this intent which nurtures business pioneers of tomorrow who will collaborate and innovate to make their mark globally. It has the latest state-ofthe-art facilities that facilitate the right environment for learning with the help of academically reputed faculty.

10 International Partnerships WeSchool has partnered with the following International Universities to develop academic growth through student and faculty exchange, internships and research initiatives. Haifa University, Israel IDC Herzliya, Israel Tel Aviv University, Israel Ben Gurion University of the Negev, Israel University of Western Australia, Australia Australian Institute of Management, Sydney Australia Sogang University, South Korea Unitec Institute of Technology, Auckland, New Zealand Curtin Business School, Curtin University of Technology, Western Australia LUMS, Lancaster University, UK University of Hull, UK Otto Fredrich Universitat, Bamberg, Germany Audencia Nantes, France Jonkoping International Business School, Sweden Marladalen University, Sweden IESEG School of Management, Paris Grand MacEwan College, Canada Copenhagen Business School, Denmark Stuggart Media University, Germany Van Hall Larenstein University of Applied Sciences, Netherlands 10

11 Global Citizen Leadership Program (GCL) Over the last 3 years, close to 400 WeSchool students from the 2 year full-time PGDM programs namely, Business Design, Retail Management, Healthcare and Rural Management (Emerging Economies) underwent the Global Citizen Leadership program (GCL). This credit program is conducted in collaboration with world renowned Centre for Creative Leadership (CCL). This program is delivered through a combination of theoretical class room sessions, supported by practical immersion into creating some product / service / or solution that addresses a real life issue, or need. Weekly interventions by faculty mentors guide them through the journey of self awareness, bonding in teams and gathering insightful observations which are later combined to form themes that can be used to develop solutions. During the first three months the students create a project plan, find inspiration, search and define opportunity spaces. In the next three months the students develop solutions, do prototyping and prepare funding pitches. The top projects were then showcased in front of an esteemed panel of jury members. This cutting-edge transformative program provides our students with leadership and innovation knowledge along with an opportunity to learn and practice skills in a real-life context. Our students worked towards developing sustainable solutions to issues were related to Rural, Healthcare, Innovation, Social issues, Human Resources, Urban issues, Infrastructure, Process and Systems & IT and energy. Some of the unique GCL projects of our students which have impacted not only areas of commerce but also larger social issues are : 1. Opportunities for improved access to financial services for underprivileged citizens in Mumbai 2. Opportunities for developing high end product positioning for any agricultural product 3. Opportunities for developing appropriate patient routing system in a public hospital environment. 4. Opportunities for creating improved rural health services. 5. How to inculcate fiscal discipline among customers of rural financial products 6. Identifying a scalable business model for incubating Women Entrepreneurship in Rural areas. GCL has received a tremendous response from our senior students who have appreciated the immense value addition this program has contributed to their overall skill development.

12 Assessment Centre Process An Assessment Centre (AC) isa method for assessing aptitude and performance; applied to a group of participants by trained assessors using various aptitude diagnostic processes in order to obtain information about applicants' abilities or development potential. The assessment centre focuses on a set of varied exercises, which are designed to simulate different aspects of the work environment. The AC exercises assess how closely your demonstrated behaviours, that are required for the role, match. It s important to understand the terminology that is frequently associated with AC in order to facilitate easier understanding of the process. While the definitions may vary, the table captures the basic concept of each of the terms. Term Competency Behaviour Meaning A group of behaviours related to job success that are specific, observable and verifiable & can be readily and logically classified together. Everything you say or do that can be linked to a competency area. Exercise A simulation or technique designed to elicit behaviours related to performance requirements of the job. Assessor An individual trained to observe, record, classify and make reliable judgment about the behaviours of those being assessed. Job Analysis This determines the competencies, attributes and other requirements for job success in the position being evaluated. Source: Lewis Rowe, Tina; A Preparation Guide for the Assessment centre Method; (2006) Charles C. Thomas Publishers Ltd., Illinios, USA Basically, AC attempts to assess participants on selected competencies and the definition of competency is a group of behaviours related to job success. Therefore, to maximize your learning from the AC it s important to be yourself rather than act in a way you think you are expected to

13 design labs innowe - Mumbai Mumbai's first innovation Lab and center for Memetics initiated by the Welingkar Institute of Management is a hub of business ideas for the future. At innowe students and faculty may undertake various aspects of study viz. study on Social Innovation, Innovations in Finance, Business model innovation, product design innovation among others. InnoWe addresses different topics & issues which are not considered or otherwise neglected by local bodies or public authority services so far in its pursuit to find interesting, workable and completely different solutions. innowe is beginning on the journey Welingkar has taken to imbibe design principles into Business Thinking. It is a space where thinking is stimulated, ideas germinate and are nurtured along to become paradigm-defining businesses. It is a place where, students are encouraged to voice the weirdest of their ideas. innowe is a hub of ideas for business concepts ofthe future. innowe, Bengaluru Innovate and Incubate; the base-line for management learning in Business Design. Business leaders of tomorrow need to be innovative. WeSchool inculcates learning in future business leaders to be innovative business creators by integrating Design Thinking and the Innovation process into mainstream management subjects, more particularly for the Business Design & Innovation program. The Business Design program follows a hands-on pedagogy to drive theoretical learning through projects, within the class-room and beyond. The InnoWe lab is a facility to encourage, enable, and explore ideas and innovations. InnoWe at WeSchool is an initiative for incubating innovative ideas through activities such as expert talks with innovators, innovation evangelists, venture managers, etc., as well as, co-creation workshops, idea competitions, concept displays and so on to nurture the ecosystem of innovation. InnoWe Manthan talk series is an event where invited professionals, from the fields of design, innovation, and start-ups, share with the students their journey from ideas to business. Manthan means to churn on to discover innovative insights, through observation, ideation, and research. Design Thinking and Innovation workshops for corporates is another activity that is part of the InnoWe agenda. Workshops were conducted with companies like Infosys, Robert Bosch, and GE to explore new ideas for business as well as to ingrain an innovative corporate culture. A Proto Lab is an extension facility to the InnoWe lab, where students can experiment with their ideas and concepts, by building, testing, and validating them before they can be incubated for market-worthiness. Through this facility WeSchool encourages, facilitates & promotes innovative entrepreneurship on campus. Through the InnoWe Lab and the Proto Lab, an ecosystem for next-gen business models is generated, finally culminating into innovative businesses.

14 outstanding achievements 1st Prize IFLA - Infocom Future Leadership Award 2016 by ABP Group - Retail Outlet for Global Music instruments 1st Prize DISQ-O-Very hackathon competition of TCS Hackathon 1st Prize IMCI Best Summer Project Competition Summer Project 1st Prize Munijan Social Initiative - Mumbai University New Initiative for Joint Action Now - Social B-Plan - Sensitizing Sanitation - Menstrual Hygiene 1st Prize TOMMY HILFIGER - IRF RISING STAR CHALLENGE 2015 B-Plan - Creating An Omni-channel Model That Blends the Best of Smartphones-and-smartstores Customers Shop 24x7, Retail Sales and Profits Grow Two-folds. 2nd Prize IIT-Delhi Bplan competition 2016 B-plan 2nd Prize FICCI - 8th Annual Health Insurance Conference: Creating Value through Customer Centricity - Poster Making Competition 3rd Prize NHRDN Ram charan HR icon award Best Student in HR award 3rd Prize India Retail Forum - India's Rising Star Challenge 2016 Topic: Create a FUTURE LIFE Store concept aimed at creating a home-away-from-home - Retail Outlet for Global Music instruments Delegate Harvard Project for Asian and International Relations 2016 Consisted of seminars, panel discussions and case study session Finalist Carlson International HR Case Study Competition, Minneapolis, Minnesota, USA 2016 HR Case study Competition Interview CNBC TV 18 - Young Turks 2015 Prototype of an innovative stretcher Panel Discussion SCDM India Conference 2015 World's 1st student panel for the Society of Clinical Data Management conference at Mumbai Top 22 in India The Aditya Birla Group - The Economic Times Young Leaders B-School Edition - ETYL Online Tests, Case Study & Interviews to select top 15 students in India, chosen out of 50,000 management students who had applied for the competition Top 30 in India HUL Future Leader Program - PREMIER 30 LEAGUETREE 2016 November Interaction with Top Management at HUL - Mr. P B Balaji, Amanda Sourry and Leena Nair. Top 30 in India HUL Future Leader Program - PREMIER 30 LEAGUETREE 2015 October Selected as Top 30 Student Leaders in India by HUL through online questionnaire Top 50 Start -Ups in the World University Startup World Cup 2015 organised by Venture Cup, Copanhagen, Denmark 2015 September World finalist from universities and 750+ entrepreneurs, selected in top 50 across the globe. With mentoring sessions and community for entrepreneurs. Top 6 Finalists around the World THE CARLSON INTERNATIONAL HR CASE COMPETITION (CIHRCOM) 2015 HR Case study Competition - LG Canada Winner IIT-Delhi Bplan competition 2016 B-plan 14 66

15 outstanding achievements

16 academics 2 Year Full-time Programs (Recognised by AICTE) At WeSchool, we design programs that ultimately lead to holistic student growth which enables our students to fit into any role in the corporate world with ease. Our programs provide students with cutting-edge global exposure, multi-disciplinary / innovative programs, robust industry interface and alumni network. WeSchool therefore offers students much more than simply Management education. PGDM PGDM - Rural Management (Emerging Economies) PGDM - Healthcare PGDM - Retail Management PGDM - Business Design PGDM - E Business PGDM - Research & Business Analytics PGDM - Media & Entertainment MMS Prof. Dr. Uday Salunkhe addressing 2 years full-time PGDM Program students at the WeSchool Campus Advisory Board for Innovations The members of the board are from various sectors of the industry and their knowledge and vision add value to our programs. It is our constant endeavour to inculcate the spirit of Innovation and encourage this behaviour across all our programs. Name Dr. R. A. Mashelkar Mr. Harsh Mariwala Dr. Rana Kapoor Mr Kishore Biyani Dr. Roberto Verganti Prof. Dr. Sten Ekman & Prof. Dr. Annalill Ekman Mr. Srini Srinivasan Ms. Madhabi Puri Buch Mr. Lyndon Rego Prof Dr. Rene Ruttimann Dr. Ramesh Raskar Designation President, Global Alliance Research I Chairman, National Innovation Foundation Chairman, Marico Limited I Founder, Marico Innovation Foundation Founder, CEO & MD, Yes Bank Limited I Past President, ASSOCHAM Founder & Group CEO, Future Group Professor, Design & Innovation, Politecnico de Milano, Italy I Visiting Professor, Copenhagen Business School-Denmark Professor, Innovation Science & Management, Ekman Consulting Inc in partnership with Malardalen University, Sweden. Chairman & CEO, LUMIUM I Member - Executive Board, ICSID Director, Agora Partners Pte Ltd, Singapore I Ex - Head, Singapore Office, Greater Pacific Capital - London Ex - CEO, ICICI Securities Global Director, Leadership, Centre for Creative Leadership Professor for Strategic Management, Innovation and Emerging Markets, Zurich University of Applied Sciences Winterthur Switzerland Associate Professor, MIT Media Lab, Massachusetts Institute of Technology 16

17 PGDM - 2 Year Full-Time, Recognized by AICTE Present intake - Mumbai seats I Bengaluru - 60 seats The flagship Post Graduate Diploma in Management program offers the flexibility to incorporate the latest trends in business, while reinforcing the fundamentals of Management education. The program nurtures world-class managers with analytical tools, business enterprise philosophies and exposure to real-life unstructured situations. Curriculum Structure Creating Global Citizen Leaders Trimester I Perspective Management Quantitative Techniques Managerial Economics Financial Accounting Effective Business Communications Individuals in Organizations Essentials of Operations Management Marketing Principles Trimester II Design Insights Global Citizen Leadership Research Methodology & Market Research Macro Economics Cost & Management Accounting Business Language (foreign language) Managing Groups for Performance Operation Research Marketing Applications & Strategy Basics of Corporate Governance Trimester III Legal Aspects of Business Business Design Global Citizen Leadership Business Analytics Business Environment Business Taxation Fundamentals of Financial Management & Financial Markets Selling & Negotiation Skills Human Resource Management World Class Manufacturing Consumer Buyer Behavior Practical Applications of Corporate Governance Trimester IV Core Management Subjects International Business Integrative Manager Theory & Cases Summer Project Marketing Product & Brand Management International Marketing Integrated Marketing Communications Electives Services Marketing & Management B2B marketing Fundamentals of Banking Brand Management I IT- Vertical Advanced Analytics I Finance Advanced Financial Management Fundamentals Of Banking Mergers & Acquisitions Electives Financial Risk Management Wealth Management Capital Markets Fundamentals International Trade IT- Vertical Brand Management I Advanced Analytics I

18 Human Resource Industrial Relations & Labour Laws Competency Management & PMS Total Rewards (Compensation benefits) Electives Emotional Intelligence Talent Management Recruitment & Selection Learning Training & Development HRD including Employee Engagement Advanced Analytics I Operations Productivity Techniques Production Planning & Control Systems Business process Reengineering & Improvements Materials Management Electives Services Marketing & Management International Trade B2B Marketing IT- Vertical Brand Management I Advanced Analytics I Trimester V Core Management Subject Integrative Manager Marketing Distribution & Supply Chain Management Marketing Finance Sales Management & Promotion Direct Marketing & CRM Electives Rural Marketing Rural Agriculture Marketing Management Retail Management Brand Management II IT Vertical (Contd.) Advanced Analytics II Finance Corporate Law Strategic Cost Management Corporate tax Planning Security Analysis & Portfolio Management International Finance Electives Capital Markets- II Fixed Income Security Advanced Banking Financial Modeling & Econometrics for Finance IT Vertical (contd) Brand Management II Advanced Analytics II HR Human Resources Planning & Audit Employer Branding Global Strategic HRM Organization Development & Change Electives Behavioral Dynamics Stress Management TQM & HR Process Facilitation Skills & Managerial Counseling HR in Professional Services / Consulting Organizations & Book Review Industrial Relations IT Vertical (contd) Brand Management II Advanced Analytics II Operations Excellence in Manufacturing Logistics & Supply Chain Management Design & New Product Development Industrial Relation Electives Quantitative Techniques for operations Operations in services IT Vertical (contd) Brand Management II Advanced Analytics II Trimester VI For All Specializations Project Management Total Quality Management Capstone Course to address issues of Cross Functional Management & How to Create Effective Organizations Ethics & Corporate Governance Functional Specialization Projects 18

19 PGDM-Rural Management (Emerging Economies) 2 Year Full-Time, Recognized by AICTE Present intake - Mumbai - 60 seats 'Creating corporate managers with rural insights' A 2 year full time AICTE approved post graduate business management program with the mission of Creating Corporate Managers with Rural Insights The outreach of education, rising income and aspiration levels enabled by advancement in Information and Communication Technology has developed Indian rural sector as a vibrant economic growth engine. In order to serve this new emerging sector, a Rural Management program today should be focused on generating opportunities for sustainable growth and managing resources, ensuring the availability of urban amenities and services that would lead to empowerment of the local people/ organizations. It needs to encompass latest syllabus in core Management, Innovation and opportunity creation in the emerging markets. Career opportunities for Rural Managers Opportunities in this sunrise sector, which paves way for bright and accelerated career prospects, lie in sectors growing in the Rural Space like Banking & Finance, Insurance, FMCG & consumer durables, IT & ITES, Telecom, Manufacturing, Agri-business, Healthcare, Energy, Retail, Infrastructure and many others.

20 Curriculum Structure Trimester I Effective Business Communication Managerial Economics Financial Accounting Principles of Marketing Essentials of Operations Thinking tools for innovators Quantitative techniques Individual in Organization (OB I) Rural Development in India Rural Society & Polity Exploring the Grassroots (Phase I) Trimester II GCLP Phase 1 Macro economics Financial Mgmt & Financial Markets Rural Marketing Strategy Rural Consumer Behaviour Operations Research Sector analysis Research Methodology & Market Research Basics of Corporate Governance Managing groups for organizational performance (OB II) Exploring the Grassroots (Phase II) Collective action & Cooperatives Trimester III GCLP Phase 2 Perspective Management Designing a Business Plan Agricultural Economics Business Environment Financial Inclusion & Priority Sector Lending Distribution & Supply Chain Management Selling & Negotiation Skills Business Analytics Human Resource Management Agri Input Management SUMMER PROJECT Trimester IV International Business Taxation Sustainable Practices & Climate Change Issues International Marketing Fundamentals of Banking Micro Finance Advance Financial Management Agri-Price Risk Management & Commodities Market Integrated Marketing Communication (Rural) Product & Brand Management Hi-Tech Agriculture Trimester V Strategic Management Legal Aspects (Business + Rural) Innovation for Rural Transformation Advance Banking Fundamentals of Wealth Management, Mutual Fund & Insurance (Rural) Financial Modeling & Econometrics for Finance Advance Distribution & Supply Chain Management Rural Maketing Finance Production & Operation Management Food Processing Industries Managing Cooperatives Trimester VI Project Management Practical Application of Corporate Governance Advance Business Analytics Academic Research CSR & Voluntary Organization 20

21 Innovative approach towards learning The Rural Management program uses an innovative approach to learning and experiencing the grassroots through rural field studies, study tours, industry visits, international exposure through guest faculty and site visits and extensive interaction with the industry. A rural immersion program that aims to make future managers and policy makers sensitized towards the rural milieu by understanding the consumer needs and market potential. Workshop on Innovation by Prof. Hakan Mattson from Malardalen University, Sweden Learning about Rural realities through simulation game Malgudi Express Students using debate as a learning tool Extensive experiential learning through Exploring the Grassroots program Industry visit to Jain Irrigation at Jalgaon Industry visit to Mahindra Farm Equipment's Factory to have exposure to Quality Management Practices at Mahindra

22 Corporate interface: Rural Roundtable Conference 'Rural Inc. 'AuRuM' - A rural theme based Roundtable conference in partnership with the industry is being organized every year by the core team of Rural management at WeSchool. The latest concept introduced by the Rural team was Rural Inc. which is a virtual organization connecting all stakeholders in the Rural space for mutual benefits. This was very well received by the industry and the discussions led to several challenge statements and projects which were aimed at enhancing the rural sector. These projects were then assigned to students of rural management to work upon, under the GCL program. Industry experts offered mentorship to them. Some of the projects have received attention for a long term mentorship from industries. Research and innovation through GCL - Global Citizen Leadership programme WeSchool has partnered with Leadership Beyond Boundaries (LBB), a global initiative by the Centre for Creative Leadership (CCL) based in Greensboro, North Carolina, for the GCL projects. By striking a balance between the creative problemsolving skills of an innovator and the soft skills of a leader, these students get well equipped to lead others in developing solutions to problems and issues which have significance to businesses and the society at large. Under the GCL program which is integrated in the curriculum, students are taken through an intensive research process grounded in Leadership and Innovation to work on projects that have impact on business and society. Most of the projects are based upon 'Challenge statements' sourced from the corporate. Some notable projects were Developing opportunities for hygiene engagement in Rural areas The Navbharat Times 24th April, 2015 Developing a sustainable cold chain including aspects on Environment, Energy, Market and Finance Developing opportunities for productivity enhancement of rural residents through year-round engagement Identifying non-conventional ways of demand generation 'of' and 'from' Rural markets Creating smart villages based on sustainable models of socio-economic development in rural areas Expansion of market of FMCG products in personal hygiene in tier 2 & 3 markets Developing a plan for bringing prosperity to Indian farmer through agribusiness, agri services and by creating a marketing strategy for fresh and packaged agri products Generating solutions for sustainable agriculture by protecting farmers from vagaries of nature Design thinking and innovation process in GCL 22

23 PGDM Healthcare - 2 Year Full-Time, Recognized by AICTE Present intake - Mumbai - 60 seats 'Nurture Future Leaders & Entrepreneurs to Create Business and Social Impact at Glocal level though Inventive Education' 'Converge to Collaborate', 'Innovation in Healthcare' - these buzzwords are creating waves across the world. Globally, the health industry is witnessing a major structural transformation to converge towards one universal goal, HEALTH FOR ALL". The graduates of medicine, nursing, physiotherapy, biomedical engineering, pharmacy, life-sciences and non-medical streams are now gearing up to drive sustainable improvements in this dynamic fast growing SUNRISE sector. PGDM Healthcare Management is a two-year full-time AICTE - approved program. Aspirants are nurtured through a sector-specific latest curriculum in management education and domain specialization with fundamental knowledge of general management education, whilst leveraging on the strengths of Innovation and Design Thinking that form the pillars of Welingkar Education. Curriculum Structure This cutting-edge 2 year program begins with learning and skill development in general management areas across the first three trimesters of the first year. In the second year, the students are offered choice of specialization in the domains of - a) Hospital Administration b) Pharmaceutical & Life Sciences Management The program structure is mapped in the table provided below- PGDM HEALTHCARE (HC) - FIRST YEAR Trimester I Trimester II Trimester III Cost & Financial Accounting Marketing Principles HRM I (Organisational Behavior + Organisational Design) Business Laws Effective Business Communication Business Environment Health-Centric Economics Health Insurance & Managed Care Research Methodology Healthcare Systems Introduction to Healthcare Business Design (Design culture & Tools of Design Thinking) Global Citizen Leaders (GCL) Project Management Accounting & Taxation HRM II (Personnel Management) Basics of Corporate Governance Basics of Project Management Medical Devices and Technology Management Business Research Quantitative Techniques Hospital Operations Planning & Designing of Healthcare Facilities IT for Healthcare I (includes MIS) Public Health Administration How Business Works (An understanding) Global Citizen Leaders (GCL) Project Financial Management & Financial Markets Business Analytics Practical Application of Corporate Governance Perspectives Management Fundamentals of Retail Management Consumer Behaviour Quality Management IT for Healthcare II (includes HMIS) Fundamentals of User-centered Design (An understanding) IT project management tools (An understanding) Industry visit & Concurrent Projects - Hospital / Doctors / Chemist / Market Research *Program details and structure, syllabus content and pedagogical approaches subject to change for program update and improvement as per industry trends.

24 Curriculum Structure SECOND YEAR Trimester IV Trimester V Trimester VI Core Modules International Business Product and Brand Management Advanced Excel and Visual Analytics Internship project presentations DDDM & CRM Strategic Management Marketing Analytics Integrative Manager Employability Skills SPECIALIZATION - Hospital Administration (HAM) (*/$) Qlty Assurance & Accreditation of HealthCare Organizations Legal Framework & Ethics in Healthcare Healthcare Informatics Digital Marketing & Social Media Marketing Industry Immersion - Master Dissertation Project SPECIALIZATION - Pharmaceutical & Lifesciences Management (HPM) (*/$) Strategic Pharma Lifecycle Management Sales and Distribution Management Global Markets Management Digital Marketing & Social Media Marketing ELECTIVE SPECIALIZATION (E) (*/#) HCM Elective 1 (2 courses) HCM Elective 2 (2 courses) HCM Elective 1 (2 courses) HCM Elective 2 (2 courses) *Program details and structure, syllabus content and pedagogical approaches subject to change for program update and improvement as per industry trends. 24

25 Curriculum Structure Second year ELECTIVE SPECIALIZATIONS Any 2 Elective options and any 2 courses per elective (*/#) Operations - Any two courses Sales & Operations Planning Production and Materials Management Capital Equipment Management Logistics & Supply Chain Management Clinical Research and Regulatory Affairs Insurance Operations and Product Design Human Resource Management - Any two courses HR Planning, Analytics & Audit Competency Assessment & Performance Management Systems (T & D) Compensation & Benefits Management Organization Development & Succession Planning HR Laws & IR Trade Unions, Employee Welfare, Health & Wellness Emotional Quotient - Employee Engagement Marketing - Any two courses Integrated Marketing Communications (Communication Design) Advanced Pharmaceuticals Marketing (Including OTC) Ecommerce and Retail Marketing Strategic Cost Management (including Marketing Finance) Services Marketing & Management Emerging Markets - Public Policy & Access Finance & Consultancy Practice - Any two courses Financial Institutions & Markets Healthcare Financing & Insurance Investment Analysis & Portfolio Management Tax planning & Wealth Management Business of Financing Innovation Mergers and Acquisition Design, Innovation & Entrepreneurship - Any two courses Exploring the grassroots Innovative methods for Storytelling Business of Financing Innovation Entrepreneurship Programs, Partnerships & Impact Assessment Understanding of Technology platforms (self-awareness) Note: 1. (*), (*/$), (*/#) Program details and structure, syllabus content and pedagogical approaches subject to change for program update and improvement as per industry trends. 2. (*/$) Specialization in second year Choice of any one domain specialization as per institutional guidelines i.e. either Hospital Administration or Pharmaceutical & Lifesciences Management 3. (*/#) Elective specialization in second year - Options and courses will be offered as per institutional guidelines.

26 Industry Experience Academic learning is strongly reinforced with industry learning through projects undertaken in the dedicated five months of experiential learning. Industry Interaction duration: 1. Summer Internship: Two month full time at end of first year. 2. Industry Immersion project: Two to three month full time in trimester VI during second year of academic curriculum. The choice of project work is as per the student's area of interest across the sector to include hospitals, public health organizations, consultancy organizations, NGO, insurance companies, IT, pharmaceutical organizations, medical devices and technology, healthcare FMCG, media and creative organizations, startup and entrepreneurship, etc. In addition to this, there is a simulation learning program called as the Global Citizen Leader program. Here the student works on pain points from the industry or social sector. Students are mentored through this applied learning, including market research, project mgmt, feasibility, marketing plan, budgeting and business plans, with project dossier creation along with the strong HR principles about knowing self, contribution to organization and self, leadership development, diversity mgmt, communications, etc. This is spread over a period of 4-5 months during the first year of the learning cycle. This program is an institutional program run in collaboration with North Carolina based Leadership Development Organization "Centre for Creative Leadership" as part of their Leadership Beyond Boundaries program. Emerging Worlds 2016, Nashik Solve real-world issues Address challenges identified by citizens, local government & academia Poulami Chatterjee Imagine Innovate Inspire Challenge: Ensuring 100% Institutional Delivery Shraddha M Bagwe Enabling informed decisions about soil health to increase productivity, soil fertility and optimize use of fertilizers 26

27 HEALTHCARE MANAGEMENT PROGRAMS - ADVISORY BOARD MEMBERS Dr. Mrs. Snehalata Deshmukh Ex Vice Chancellor & Surgeon University of Mumbai Award winning Pedriatic surgeon Dr. Mrs. Nilima Kshirsagar Dr. Rajendra. A. Badwe National Chair Clinical Pharmacology, Dean Director Padma Shri 2013 Award Winner ICMR Government of India ESI-PGIMSR Government of India MGM Hospital, Parel, Mumbai. Mr. Pramod Lele Advisor Nanavati Hospital Tata Memorial Cancer Hospital Mumbai Dr. Shakti Gupta Medical Superintendent All India Institute of Medical Sciences (AIIMS), Delhi Mr. Vishal Bali Asia Head, Healthcare TPG Advisors, Bengaluru Mr. Ranjit Shahani Vice Chairman & MD, President ( OPPI ) Novartis India Limited Organisation of Pharmaceutical Producers of India Dr. Pradeep Rane Regional Med Director Sanofi Aventis, Asia Pacific Mr. Anil Kamath Founder Chairman Esemcee Advisors (Strategy & Advisory) Mr. A. Vaidheesh Managing Director GlaxoSmithKline Pharmaceuticals ltd. Dr. Sanjay Oak CEO Agha Khan Health Services Mr. Amit Mookim Managing Director, South Asia IMS Health Inc. 13 Mr. Sushobhan Dasgupta Managing Director Vice President, Diabetes Care Member Johnson & Johnson Medical India Johson & Johnson Asia Pacific J & J Diabetes Care Global Board HEALTHCARE MANAGEMENT PROGRAMS - ACADEMIC BOARD MEMBERS 1 Dr. Adheet Gogate Vice President CitiusTech 2 Dr. Dileep Mavalankar Dean Ex-Associate Professor Indian Institute of Public Health, Gandhinagar; IIM Ahmedabad - Healthcare Management Program. 3 Prof. Mohammad Masood Ahmed Director General Vishwa Vishwani Institute of Systems & Management, Hyderabad Mr. Vivek Padgaonkar Director, Project & Policy Organisation of Pharmaceutical Producers of India (OPPI) Mr. Joy Chakraborty Chief Operating Officer P D Hinduja Hospital, Mumbai Dr. Vivek Desai Managing Director HOSMAC India Private Limited Dr. Urmila Thatte Professor & Head Clinical Pharmacology G S Medical College & KEM Hospital Mr. Sanjay Datta Chief Underwriting & Claims ICICI Lombard General Insurance Co. Ltd. Dr. Rajendra Patankar Chief Operating Officer Nanavati Super Speciality Hospital

28 PGDM Retail Management - 2 Year Full-Time, Recognized by AICTE Present intake - Mumbai - 60 seats To create professionals who can empathize, contribute & excel in the fast changing world of retail The world of Retail is rapidly changing today, and the business environment demands professionals with an ability to learn new skill sets, adapt and think out of the box to suit this dynamic industry. This comprehensive program equips the students with advanced theoretical knowledge combined with industry exposure and also creates opportunities to learn from their practical application. The course is designed to cover all aspects of management by offering specializations in the areas of Marketing, HR, Finance and Operations with an additional emphasis on retail based aspects. Retail pervades all sectors and thus is one of the fastest growing sectors in the world, contributing significantly to the economy. The course makes a student adept to thrive in a global environment, which is constantly evolving in line with consumer preferences, technology, and economic conditions amongst several others. All these factors make the retail environment highly challenging and this course seeks to prepare students to face them with a repertoire of competencies required. Curriculum Structure Trimester I Marketing Principles Financial Accounting Individuals In Organsiations Essentials Of Operations Principles Of Retail Business Communication For Retail Economics For The Retail Business - 1 Quantitative Techniques In Retail Trimester II Research Methodolgy And Market Research Cost And Management Accounting Marketing Applications & Strategy Managing Groups For Performance Design Insights Economics For The Retail Business 2 Retail Business Environment Global Citizen Leader Trimester III Perspective Managment Fundamentals Of Financial Management & Financial Markets Business Taxation Busines Analytics Legal Aspects Of Business & Retail Understanding Consumers In Retail Human Resource Management In Retail Retail Store Operations & Profitability Retail Selling Skills Global Citizen Leader Trimester IV Core International Business Integrative Manager Summer Project Major Retail Buying & Merchandising Store Design, Layout & Visual Merchandising Multichannel Retailing CRM In Retail Electives: Marketing (any 2 Credits) Product & Brand Management Integrated Marketing Communication Brand Management International Marketing Electives: Finance (any 2 Credits) Fundamentals Of Banking Mergers & Acquisitions International Trade Advanced Financial Management Electives: Human Resources (any 2 Credits) Competency Management & PMS Employee Engagement Ii Advanced Learning Training & Development Ii Talent Management Recruitment & Selection Electives: Operations (any 2 Credits) Productivity Techniques Production Planning & Control Business Process Re Engineering Materials Management 28

29 Curriculum Structure Trimester V Core Integrative Manager Major Retail Supply Chain, Distribution & Logistics Location Planning & Mall Management Category Management Franchise Management Electives: Marketing (any 2 Credits) Sales Management & Promotion Marketing Finance Rural Marketing Brand Management II Digital Marketing Electives: Finance (any 2 Credits) Security Analysis & Portfolio Management International Finance Advanced Banking Strategic Cost Management Corporate Law Corporate Tax Planning Electives: Human Resources (any 2 Credits ) Human Resource Planning & Audit HRM In Professional Service Consulting Firms Global & Strategic HRM Organsiational Development & Change Stress Management Behavioural Dynamics Electives: Operations (any 2 Credits) Total Quality Management & World Class Manufacturing Quantitative Techniques In Operations Design & New Product Development Industrial Relations Operations In Services Trimester VI Core Ethics & Corporate Governance Cross Functional Management Retail Specialisation Project International Retail & Strategy

30 Advisory Board The PGDM Retail Management program is supported by an advisory board that comprises of stalwarts of the Retail Industry. The advisory board is an industry mentor body that meets annually. The board discusses the future requirements of the industry and the role of WeSchool in meeting those expectations. The advisory board consists of the following members: Name of the Board Member Designation Organisation Mr. Krish Iyer Mr. R. Sriram Mr. Ajit Joshi Mr. Kumar Rajagopalan Mr. Bijou Kurien Mr. Jamshed Daboo Mr. Kishore Biyani Mr. Govind Shrikande Prof. Dr. Jagdish Sheth Mr. Amit Jatia President & CEO Co-Founder CEO CEO Board Member MD Founder & Group CEO MD & Customer Care Associate Professor of Marketing Vice Chairman Walmart India Pvt. Ltd. Next Practice Retail BKC, Reliance Industries Ltd. Retailers Association of India L Capital Asia Trent Hypermarket Pvt. Ltd. Future Group India Shoppers Stop Ltd. Emory University, USA Westlife Development Limited 30

31 Academic Board PGDM Retail Management program also has an academic board that consists of senior level industry experts. These experts meet every year to improvise the syllabus and shape the curriculum of the program. The academic board enforces that the retail program is industry focused and that the students are skilled and most employable. The members of the academic board are: Name of the Board Member Designation Organisation Mr. Ritesh Ghoshal Mr. Rajat Wahi Mr. Devadas Nair Mr. Asim Dalal Mr. Hari Menon Mr. Sanjay Nadkarni Mr. Madhusudan Desai Mr. Rajagopalan Purushothamam Mr. Narresh Mehtta Prof. Dr. Piyush Kumar Sinha Mr. Suresh Lakshminarayanan Mr. Varkey Joseph Ms. Deepshikha Surendran Mr. G. R. Venkatesh Chief of Marketing & Insights Partner & Head, Consumer, Retail Head-Supply Chain & Mission Control Director Co-Founder & CEO Co-Founder & Ex- Director Chief Operating Officer VP & Director Founder Professor, Centre for Retailing Director, Finance & Accounts and IT Head Tailoring Circle (CSR) Head Communications Vice President HR Infiniti Retail Ltd.-Croma KPMG -India / Agri Sector Shoppers Stop Limited Elephant Company Retail Pvt. Ltd. BigBasket.com Babyoye.com Lakewood Malls Private Ltd. Reliance Retail Academy The Blouse Factory IIM, Ahmedabad Hardcastle Restaurants Pvt. Ltd. Raymond Limited Tata Trusts Reliance Retail Limited

32 PGDM Business Design - 2 Year Full-Time, Recognized by AICTE Present intake - Mumbai - 60 seats Bengaluru 60 seats Creating Corporate Managers with Design Thinking Insights' PGDM Business Design focuses on developing students with the capabilities of design thinking, human centric approach, multisensory observation, lateral thinking, innovation etc. This program focuses on developing students into Manager/Leader whointegrates Design thinking and Innovation process as the core lifeblood through the management subjects. The course design offers an adaptive and integrative perspective of a designer and a manager, towards developing superior solutions to pain points. Curriculum Structure Trimester I Orientation to Design thinking and Innovation Managerial Economics Design In Business Tools For Innovators How Business Works Quantitative Techniques Design In Business Design Thinking Project Trimester II Design thinking and Innovation in Product based industries Management/Cost Accounting Business Research Product & Brand Management Design (Material + Processes + Emerging Technologies + Ergonomics + Usability) Organizational Behaviour Business Design & Innovation Project (Product Business) Foreign Languages GCL (Global Citizen Leader Program) Trimester III Design thinking and Innovation in Service industries Perspective Management Financial Management Human Resource Management Business Analytics Operations Research Digital Marketing & Integrated Marketing Communication Production Management Information Design, Interaction Design Business Design And Innovation Project (Service Businesses) GCL (Global Citizen Leader Program) Trimester IV Design thinking and Innovation w.r.t. Business Models and User Experience Summer Internship Corporate Finance Direct & Indirect Taxes International Business UX Design Business Creation (Dmagics) Exploring The Grassroots Verticals Trimester V Strategy Legal Aspects Of Business Sales Management Supply Chain Management Business Simulation Strategic Management Project Management Verticals Trimester VI Capstone Research Project Academic Research Project 32

33 InnoWe Innowe - The Center for Innovation & Memetics is the Innovation Lab on campus that encourages students to work on their ideas and test them out practically. To encourage prototyping of concepts we have a 3D printer in the lab and a dedicated MakerSpace where new ideas and designs are allowed to germinate into real products and services. MIT and WeSchool recently held an Innovation Workshop where 84 working Prototypes, using 3D Printers, Sensors etc were used. With prototypes such as spoons for arthritis patients, gas leakage detectors and vibrating bands for the speech and sound impaired (as shown in the pic) being created, Maker Space has already set the benchmark for innovation at WeSchool. This practical experience prepares the students before they enter the industry or for their own entrepreneurial ventures. Academic projects enable the student to innovate in Banking and finance sector Manufacturing sector Marketing strategies Data visualisation HR management Professional Projects Undertaken Smart mobility project, undertaken for TATA motors Study and improvement of process of caste validation certificate, undertaken for government of Maharashtra Roundtable Conference on "Design Thinking@Your Workplace" The primary focus was on the applications of principles and practices of design to help organizations create new value and new forms of competitive advantage in terms of Design your workplace - a methodology used by designers to solve complex problems, and find desirable solutions for clients.

34 Innovation in Business Exploring the grassroots Business developed with Design & Innovation Focus The main objective is to make students sensitized to the grassroot issues in India and make them aware of the various schemes of government working at grassroots thereby understanding the ecosystem at the village. They become aware of the current state of affairs with respect to energy and industry verticals like Banking, Retail, Agribusiness, IT, Healthcare, Innovation & Entrepreneurship. They also learn few tools and techniques of doing ethnographic research by applying it to grassroots research. An Exhibition Walkthrough wherein students explore different sectors by immersive research and analysis using the Design thinking frameworks thereby identifying the latent needs, redefining the problem and arrive upon innovative solutions that solve the problem. Global Exposure Creativity & Innovation Management Course Mälardalen University, Sweden Mälardalen University, Sweden, School of Innovation, Design and Engineering offers Creativity and Innovation Management. The purpose of this course is to provide students with knowledge and practical abilities in creative, innovative and entrepreneurial processes. This is achieved by introducing our students to the theoretical or scientific understanding of practical methods or tools that can be used to enhance their capacity in this field.

35 Academic Board Name of the Board Member Designation Organisation Mr. Damodar Mall Mr. Anand Bajaj Prof. Kishore Munshi Dr. Lakshmi Lingam Ms. Aparna Piramal Raje Mr. Pankaj Jhunja Mr. Josy Paul Mr. Adesh Gokhale Mr. Satish Gokhale CEO President & Chief Innovation Officer Founder Director Retd. Professor Deputy Director Columnist & Writer on Business, Design, Urbanisation, & Workplaces Studio Head Ex- General Manager - Design Chairman & Chief Creative Officer Director, Delivery Excellence Head, Product Design Reliance Retail Yes Bank Ctech Labs IDC TISS Hyderabad MINT Tata Engineering & Research Centre Tata Motors BBDO IBM India Design Directions Mr. Sunil Punjabi Business Head Tata Elxsi

36 PGDM E-Business - 2 Year Full-Time, Recognized by AICTE Present intake -Mumbai - 60 seats Bengaluru 120 seats Nurturing Leaders for the world of Digital Convergence' The Post Graduate Diploma in Management E-Biz fosters managerial talent which understands core business concepts with the know how to leverage technology to make the business environment more efficient and effective. PGDM E-Biz is 80% Business & 20% Technology. This is the only management program on E-Business with specific coverage into areas such as Telecom, Outsourcing and Digital Marketing. Curriculum Structure Trimester I Perspective Management Business Economics Business Communications Quantitative Techniques e-business Technology e-business Foundation How Business Works Trimester II Business Environment Marketing Application and Strategy Cost and Management Accounting Business Research Operations Research Organisational Behaviour Intro to Telecom Enterprise Applications Global Citizen Leadership Trimester III Business Analytics Fundamentals of Financial Management & Financial Markets Business Taxation Production Management Human Resource Management IT Security Business Analysis Digital Marketing Trimester IV Core Management Subjects Integrative Manager International Business Services Management Digital Business Strategy & Solutions Managing IT Infrastructure & Resources Summer Project Marketing Product & Brand Management B2B Technology Marketing Finance Advance Financial Management Mergers & Acquisitions HR IR & Labour Law Total Rewards Operations Production, Planning & Control Materials Management Verticals Capital Markets Brand Management Advance Business Analytics - I Consulting E-Commerce Telecom Entrepreneurship Retail & FMCG Media Basics of Banking Trim V Core Management Subjects Integrative Manager Supply Chain Management Managing It Projects Governance Risk & Compliance Marketing Direct Marketing & CRM Sales Management & Sales Promotion Finance Strategic Cost Management Corporate Tax Planning Security analysis & Portfolio Management Operations Design & New Product Development Excellence in Manufacturing Industrial Relations HR Human Resource Planning & Audit Organisational Development & Change Employer Branding Industry Vertical Capital Markets Brand Management Advance Business Analytics - I Consulting E-Commerce Telecom Entrepreneurship Retail & FMCG Media Basics of Banking 36

37 The Advisory Board Advisor Designation Company Prof. Dr. Uday Salunkhe Director WeSchool Mr. Deepak Ghaisas Chairman & Chief Mentor GENCOVAL Group Mr. Paul Moulton Executive Vice President, CIO COSTCO Wholesale, USA Mr. Shrikant Palkar Director & Enterprise Architect COSTCO Wholesale, USA Mr. Sudeesh Nair VP International Business Alibaba.com Mr. Kishor Chitale CEO Local Business Service India & Middle East Capgemini, India Dr. Subho Ray President Internet & Mobile Association of India Mr. Avinash Kadam Advisor ISACA India Mr. Rathin Lahiri CMO Meru Cabs Prof. Dr. Pradeep Pendse Dean IT/e-Business & Business Design e-business Knowledge Areas Core MBA curriculum Specialisations Marketing, Finance, Operations, HR Focus on Industry verticals Unique Technology courses Business Analysis Enterprise Architecture Technology Platforms Big Data and Analytics Cloud and IT infrastructure Security and IT compliance Digital Business and Strategy Digital Marketing How Business Works Integrative Manager HCI and User Experience Design Telecom /m-commerce Enterprise Applications Project Management Pre-Sales and Technology B2B Marketing Global Linkages and Standards Business Analysis. IIBA, BaBok ISACA (Model Curriculum and COBIT 5) Project Management - PMI (PmBok) Enterprise Architecture - Association of Architects, Seattle, Open Group (TOGAF 2.0) NASSCOM e-commerce and Digital Marketing Internet and Mobile Association of India

38 Consulting Projects Company Name Innovation Challenge A BSE Incubated Online Art Portal - bringing various forms of art to middle class households. Strategy for Generating positive network effects & ideas for Engagement of artists & Art Buyers. The transformer Division of this Reputed Electrical Manufacturer. Innovative solution for reducing order execution time, driving down costs & improving quality. Focus Analytics Retail chain now part of the Aditya Birla Group + a BSE Incubated tech startup Focus Analytics Exploring Innovative real time mobile sensor based analytics in retail Online Intercity bus ticketing & travel services portal Innovative concepts for Increasing Online Bus ticketing & enhancing Customers Travel experience Leading White Goods Mfgr Innovating concepts to improve post Sales service & customer loyalty Leading international lock specialists brands such as YALE etc Innovative ways to increase market penetration & new segments in the Indian market for locks /locking system Largest manufacturer in Indian automotive industry Identifying Usecases for Smart Solutions in the context of smart mobility for BKC Fiticket is a subscription-based managed marketplace model, aiming to provide ondemand fitness services Creating engagement with consumers and trigger positive network effects 38

39 Consulting Projects Company Name Innovation Challenge A national and global leader in Oleo chemicals and personal care product segment. Creating Conceptual Design and prototype learning architecture for behavior and leadership skills Grofers is a local e-commerce mobile platform that is transforming the shopping experience of consumers by connecting them to local stores. With increasing competition in the Hyper Local Delivery Service model, identifying innovative and newer ways to gain customers through BTL mode of marketing." Maxwell Industries Ltd. is leading Indian company engaged in manufacturing and marketing of innerwear. Identifying innovative strategies to compete with International Brand Made to measure as per your specifications, tailored to perfection, we are Crisp Clothing: An online clothing company for men and women. Innovative ways to increase market penetration and grow their customer base M2ALL.com is an e-marketplace initiative from the Mahindra group. where you can buy Mahindra Products & Services and complementary products related to automobile Creating the brand awareness amongst Online Community (243 Mn Internet Users in India) and to increase the market penetration. Mahindra & Mahindra Financial Services Limited (MMFSL) is one of India's leading Rural NBFC Technology research and advisory for CIOs of Mahindra finance/ Corporate Datey hold expertise in advisory & sale of land, N.A. plot, old farm houses, bungalows, flats by registering the property in the records/data of the firm Creating brand awareness and online presence. Also identifying new business models for Datey group

40 Consulting Projects Company Name Innovation Challenge A well known management consulting firm - specialises in the Theory of Constraints - Correlating company success with TOC metrics - Study of success of Leadership initiatives using TOC metrics Mobile based App service which Recommends food/restaurant This app recommends specific dishes and restaurants on the basis of location and user preference a NASSCOM top 10 startup in the space of digital payments Developing business model A social venture of Dr. Vishal Marwah which focuses on Healthcare solutions in the Community and corporate Conceptualising a portal for gathering patient-disease information help monitor trends A mobile app company - developing fashion stylist ecosystem developing a strategy to drive positive network effect for this fashion stylist - user - retail ecosystem 40

41 PGDM Research & Business Analytics 2 Year Full-Time, Recognized by AICTE Present intake - Mumbai - 60 seats 'To Nurture leaders who are versatile analysts, sense makers and design thinkers for the emerging and dynamic data driven world' MBA like programs over the years have brought in a scientific temper to the field of management which once was conducted purely from a gut feel. With the proliferation of ubiquitous technology we now have enormous amount of data about every customer, supplier, product and partners of a company. With fierce competition, disruptive innovations and changing business models it has become imperative to be able to understand the possible scenarios at any given time, predict future events, design some of them and respond in real time to survive. It has therefore become imperative to learn how to make sense of the huge and dynamic data, information and knowledge and take bold decisions about the future. The PGDM Business Analytics program has therefore been designed to be a program which helps a student to become a versatile analyst and sense maker, a design thinker and innovator and a risk taker and leader. Curriculum Structure Trimester I Perspective Management Thinking Tools for Innovators Basic Statistics Managerial Economics Financial Accounting Business Communication How Business Works Marketing Principles Trimester II Global Citizen Leadership Advanced Statistics Cost & Management Accounting Business Language (foreign language) Organization Behaviour Operations Management Business Research Business Analytics Tools I (Visual Analytics) Understanding the Consumer Trimester III Legal Aspects of Business Information Design Global Citizen Leadership Business Environment Tax Laws Fundamentals of Financial Management & Financial Markets Human Resources Management Operations Research Business Analytics Tools - II Digital Marketing The Global Citizen Leadership project is a 6 month co-curricular project based on real life company challenges and aims to help students learn how to solve real life business or social challenges using the Design thinking and innovation.

42 Summer Internship All students undertake a 2 month Summer Internship. Students are encouraged to take internships in the areas where they can apply Analytics. Second year Curriculum The Second year curriculum involve : Core General Management courses such as Strategic Management Research and Business Analytics courses such as Predictive Analytics, Data Management etc Courses related to Functional Specialization such as Finance, Marketing, Operations and HR Blended courses which help in learning application of Analytics to the respective functional area eg Marketing Analytics or HR Analytics etc Industry Vertical courses which enable understanding industries of interest such as BFSI, Retail, Telecom, Technology, Healthcare The Final trimester would largely consist of a capstone Research project which could be a live company project. Infrastructure for the Analytics program: WeSchool has invested in the industry leading SAS suite of Enterprise Analytics solutions consisting of the Base SAS, SAS Visual Analytics, SAS Enterprise Miner and SAS Studio. Students would have access to these software's over and above more conventional tools such as SPSS. Students are also encouraged to learn opensource software such as R. Roles for PGDM R&BA Students Since Analytics is increasingly becoming a necessity in every industry, the PGDM R&BA students have a wide opportunity for pursuing careers in industries and domains of their interest. Some of the industries and roles in these industries could be as follows : Market Research Companies: Business Development/Servicing, Research Operations, Analytics BFSI Sector: Analytics/functional teams in portfolio, Risk, Retail customer Manufacturing and product companies: Insight Sales, Brand Analytics, Operations/Supply Chain analytics, Strategy & Planning teams Media Agencies including Digital Media : Media Planning, Brand Analytics, Client Servicing E-Commerce companies: Category Management, Operations, Supply Chain Analytics, Sales Telecom /Mobile and related: Customer Segmentation, Risk/Fraud, Operations Modern Retail / FMCG: Marketing/Category/Brand, Supply chain, Customer engagement etc. IT Industry: Business Analysts for BI/Analytics, Analytics in any other domain such as Information Security Etc. Track record Like most programs started at Weschool, the R&BA program was an outcome of a consolidation of experience gained from several core courses in Research and elective courses such as the Advanced Business Analytics, Big Data and Analytics run by various individual courses earlier. Students who have opted for these special elective courses have already found opportunities in the Analytics space. Some of the recent WeSchool Alumni who have benefited from these programs and electives and are now part of the Analytics domain include the following : Charmi Doshi Consultant - Colgate Global Services Jay Joshi - Consultant - Ugam Solutions Nehal Ukani Sr Consultant Fractral Analytics Aditya Krishnan Digital Analytics Consultant Cognizant Aneree Ajmera Consultant (BI/Analytics) Prudential UK Niriksha Parikh Asst Manager - HR Process and Analytics Aranca Nikhil Kumar Management Trainee Ugam Solutions 42

43 PGDM - Media and Entertainment - 2 Year Full-Time, Recognized by AICTE Present intake - Mumbai - 60 seats 'Creating creative thinkers on path to be successful media & entertainment professions' The Post Graduate Diploma in Media and Entertainment at the Welingkar Institute of Management & Research has been set part from the fact that curriculum taught to the students has all the required aspects to sustain and thrive as a successful professional in the Dynamic world of Media and Entertainment. The course has been designed and also delivered with the help of industry stalwarts to provide the students a deeper understanding of the industry eventually providing them their own first hand experiences. The program is aimed at moulding aspiring media and entertainment buffs into media professionals ready to take up any challenge which the industry poses! Curriculum Structure * Trimester I Marketing Principles (Full Course) Business Economic (Full Course) Business Statistics (Full Course) Business Communication in Media (Full Course) Perspective Management (Full Course) Financial Accounting (Full Course) PHOTOSHOP & Presentation Skill (Full Course) Thinking Tools for Innovation Yoga Trimester II Cost and Management Accounting (Full Course) Orgnisation Behaviour (Full Course) Communication Theories (Full Course) Media Laws (Full Course) Advertising Management (Full Course) Introduction to Media and Society (Full Course) Business Research (Full Course) Understanding the Consumer (Full Course) GCL (Full Course) Trimester III Service Marketing ( Full Course) Creative Writing (Half Course) Business Ethics and Corporate Governance (Full Course) Media Economics (Full Course) Social Sciences and Communication (Full Course) Rural Media, Markets & Consumer Behaviour (Full Course) Digital, Social Media Marketing (Full Course) Brand Management (full Course) Trimester IV Public Relations and CSR (Full Course) Event Management (Half Course) Movie Marketing (Full Course) Semiotics (Half Course) CRM (Half Course) Copywriting & Visualization (Full Course) Print Media (Half Course) Content (TV, Radio & Journalism) (Full Course) Basics of Production (Full Course) Sports management (Half Course) Television Distribution & Broadcast (Half Course) Trimester V Media Planning & Buying (Full Course) Brand Integrations & Product Placements (Half Course) Basics of Media Post Production (VFX, Editing) (Half Course) Media Budgeting & Finance (Full Course) Celebrity management (Half Course) Lifestyle Marketing (Half Course) Campaign Planning (Full Course) Impact of Technology in Media (Full Course) Media Selling and Negotiation (Full Course) Business and Data Analytics (Full Course) Trimester VI Academic Research Project *Subject to change

44 Advisory Board Name of the Board Member Designation Organization Specialization Mr. Kandaswamy Bharathan Member formerly EVP & EBO, Visiting Faculty Kavithalayaa Productions Private Ltd, IIM Ahmedabad Academia Ms. Monisha Singh Katial VP Content at Book my Show Bigtree Entertainment Book My Show Media Production Mr. Ashu Jindal COO IMG - Reliance Business Development and Strategic Planning Wing Co. Ramesh Pulapaka CEO Amitabh Bachchan Corporation Ltd Film Production Ms. Bhavana Roy Assistant Vice President at Bennett Coleman and Co. Ltd. (Times Group) Times Group Marketing and Advertising Mr. Puneet Kinra Managing Partner Kin Advisors Management Consulting 44

45 Masters of Management Studies (MMS) 2 Year Full-Time, Mumbai University Affiliated This programme is affiliated to the University of Mumbai and is run under its guidelines. The students are trained on the practical aspects of management using the course syllabus prescribed by the University of Mumbai. Curriculum Structure Trimester I Perspective Management Effective And Management Communication Organizational Behavior Financial Accounting Operations Management Marketing Management Managerial Economics Business Statistics Design Thinking Workshop On Design Thinking And Innovation Yoga Trimester II Cost & Management Accounting Financial Management Operation Research Human Resources Management Legal&Tax Aspectsofbusiness Business Research Methods Global Citizen Ledership Yoga Elective Subjects Marketing Retail Management International Marketing Rural Marketing Finance International Finance Fundamentals Of Banking Financial Market Products & Institution Finance International Finance Fundamentals Of Banking Financial Market Products & Institution HR Human Resource Plannning Compensation & Benefits H.R.Info Systems Recruitment & Selection Operations Supply Chain Risk And Performance Measurement Technology Management & Manufacturing Strategy Total Quality Management Marketing - Trimester III International Business Strategic Management Summer Project Major Subjects Marketing Strategy Sales Management Consumer Behaviour Service Marketing Product & Brand Management Elective Subjects Marketing Analytics Marketing Research Distribution & SCM Marketing of Banking & Financial Services Management Control System Creativity & Innovation Management Strategic Marketing Management Integrated Marketing Communications & Digital Marketing Business To Business Marketing Emerging Trends In Marketing Industry Oriented Dissertation Project Trimester IV Management Control System Creativity & Innovation Management Strategic Marketing Management Integrated Marketing Communications & Digital Marketing Business to Business Marketing Emerging Trends in Marketing Industry Oriented Dissertation Project

46 Curriculum Structure Finance - Trimester III International Business Strategic Management Summer Project Major Subjects Advanced Financial Management Corporate Laws Security Analysis And Portfolio Management Corporate Valuation, Mergers And Acquisitions Corporate Tax Planning & Fiscal Policy Elective Subjects Fixed Income Derivation & Risk Management Trimester IV Management Control System Creativity& Innovation Management Financial Modeling Mergers Acquisitions & Corporate Restructuring Wealth Management Project Finance Industry Oriented Dissertation Project HR - Trimester III International Business Strategic Management Summer Project Major Subjects Training & Development Competency Based Hrm & Performance Management Labour Laws, Industrial Relations, Employee Relations & Alternate Dispute Resolution Hris, Erp, Hr Analytics Management Of Change, Including Organisation Development Elective Subjects Global & Strategic Hrm Advance Total Rewards Management Employee Branding & Employer Value Proposition Organisation Theory, Design And Structure Trimester IV Management Control System Creativity & Innovation Management Management of Change Strategic Human Resource Management Corporate Governance & Social Responsibility Building Learning Organisations Industry Oriented Dissertation Project Operations - Trimister III International Business Strategic Management Summer Project Major Subjects World Class Manufacturing Supply Chain Management Manufacturing Resources Planning Business Process Re-Engineering Service Operations Management Production Management Material Management Elective Subjects Operation Analytics Quantitative Techniques In Operations Industrial Engineering Applications In Management Trimester IV Management Control System Creativity & Innovation Management Strategic Operations Management Project Management World Class Manufacturing Service Operations Management Industry Oriented Dissertation Project 46

47 Students Profile (Mumbai) Batch profile of PGDM, PGDM Business Design, PGDM E-business, PGDM Retail Management and MMS Students. MBA Specialisation 3% 7% 35% 9% 21% 8% 17% Finance General Management HCM HR Marketing Media Educational Background 57% 43% B.E. / B. tech Others Work Experience 18% 20% 62% 0-1 Years 1-2 Years 2 Years & above Students Profile (Bengaluru) Batch profile of PGDM, PGDM Business Design and PGDM E-business. MBA Specialisation Educational Background 18% 21% 31% 22% 7% Finance HR Marketing Operations BD&I 53% 47% B.E. / B. tech Others Work Experience 11% 20% 69% 0-1 Years 1-2 Years 2 Years & above

48 List of Faculty - Mumbai Prof. Dr. Uday Namdeo Salunkhe Prof. R.R. Sahuraja Prof. Dr. Santosh Raghunath Tendulkar Prof. Dr. Pradeep Hari Pendse Dr. Biswanath Lakshmikant Chatterjee Prof. Vijayan Pankajakshan Mr. Bijoy Bhushan Bibhuti Bhattacharyya Prof. Dr. Shrinivas Trimbak Gondhalekar Mr. Chandrakant Yeshwant Nimkar Prof. Smeeta Bhatkal Prof. Mangesh Jaywant Borse Prof. Venkatesh R. Prof. Vanita Jitendra Patel Dr. Bhagwati Prasad Mr. Piyush Goghari Ms. Deepa Subhash Dixit Prof. Rimmi Ramprakash Joneja Prof. Dr. Savitri Satish Kulkarni Mr. V V Raghavan Ms. Sujatha Natarajan Mr. Sharad Prabhakar Nileshwar Mr. Aditya Vinay Bhat Prof. Dr. Chandrahas S Deshpande Prof. Dr. Vaishali Vivek Patil Prof. Dr. Paila Subba Rao Prof. Dr. Anil Mahadeo Naik Prof. Sudhakar Nadkarni Prof. Kanu Doshi Prof. Dr. V.H.Iyer Prof. Ravi Vaidee Dr. Kavita Jagadeesh Kalyandurgmath Prof. Dr. Swapna Atul Pradhan Dr. Kalpana Ravindra Prakash Hans Mr. Pramod Bharat Mulik Dr. Rajesh Umedgar Aparnath Dr. Suyash Niranjan Bhatt Ms. Priti Parag Samant Group Director Chief Mentor Dean Administration Dean, IT & Business Design Dean-Marketing Dean-HR & Industry Academia Interface Dean-Banking Dean-Operations Dean Business Analytics and Statics Associate Dean & Head, Center for Excellence - Finance Associate Dean - Marketing Associate Dean & Head Gobal Ventures Associate Dean-Finance & Head-PGDM Executive Programs Associate Dean - HCM Dean - Business Design Associate Dean-Global Alliance & Head-Marketing Communication Associate Dean-HR Associate Dean-MDP Associate Dean-Operations Head-Strategic Project & Assistant Professor-General Management Head Industry Interface & Assistant Professor Head-Media & Entertainment Program Professor - Economics Professor - IT, Research & New Initiatives Professor Emeritus, Quality systems Professor Emeritus, Welingkar Research Centre Professor Emeritus-Business Design Professor Emeritus-Finance Professor Emeritus-MDP Professor in-charge Part Time Master's Degree Programme (MMM/MHRDM/MFM/MIM) & Professor-Marketing, Professor-Operations Professor-Retail Management Associate Professor-Statutory & Regulatory Compliances AGM - Finance & Assistant Professor General Manager-Process Management & Assistant Professor-Operations Associate Professor-Finance General Manager-CMC & Assistant Professor-Finance 48

49 List of Faculty - Mumbai Dr. Anjali Nikhilesh Joshi Ms. Vandana Nikhil Sohoni Ms. Sita Ramanan Ms. Indu Surender Mehta Mr. Ramaswamy Aravamudhan Iyengar Mr. Sumeet Vaman Manerikar Dr. Anirban Tapan Ghatak Ms. Mohana Jagdish Raje Ms. Malavika Nagarkar Mr. Narsinha Shankar Sawaikar Ms. Swar Kranti Shah Ms. Vijayalakshmi Rangrajan Mr. Girish Ramnarayan Yadav Mr. Ajay Sharma Mr. Vineel Vasudev Bhurke Dr. Rachana Sachin Patil Ms. Anjali Chandra Kumar Ms. Minakshi Arun Agrawal Ms. Rohita Dwivedi Mr. Manmeet S Barve Dr. Shweta Diwakar Vats Dr. Aasawari Neeraj Nalgundwar Ms. Ann Mathew Ms. Sanghamitra Singh Dr. Namrata Dhirendra Singh Mr. Apurva Mankad Mr. Sandeep Madhusudan Kelkar Ms. Jyoti Mangesh Kulkarni Ms. Stuti Kumar Mr. Viplav Surendra Kambli Ms. Priyanka Saurabh Rao Ms. Aisha Amirali Mohani Ms. Tanvi Thakkar Ms. Shagun Sameer Barabde Ms. Ridhi Gautam Parekh Ms. Anshika Asthana Ms. Swati Lokpal Sethi Dr. Jalpa Thakker Associate Professor - HR Associate Professor-Finance Associate Professor-General Management & Chief Controller of Examination Associate Professor-Marketing Associate Professor-Retail Management Associate Professor-Welingkar Research Centre Assistant Professor - Business Analytics Assistant Professor & Head-Business Mgt. for Legal Professionals Assistant Professor-Business Communication Assistant Professor-Economics & Banking Assistant Professor - HR Assistant Professor-Finance Assistant Professor-IT Assistant Professor-Taxation Assistant Professor-Rural Management Assistant Professor-Research (Rural Mgt.) Assistant Professor-HCM Assistant Professor-IT Assistant Professor- Retail Assistant Professor & Enterpreneurship cell Faculty co-ordinator (e-cell) Assistant Professor - Marketing Assistant Professor - HCM Assistant Professor - Retail Assistant Professor -Marketing (Healthcare Management) Assistant Professor - Mass & Entertainment Assistant Professor-IT Assistant Professor-IT & Incharge-Systems & IT Assistant Professor-Marketing Assistant Professor-Marketing Assistant Professor-IT Assistant Professor-Research Assistant Professor-Rural Management Assistant Professor - General Management Assistant Professor - HR Assistant Professor - Intellectual Property & Communication Assistant Professor - Research Assistant Professor - Research - Rural Mgt. Assistant Professor

50 List of Faculty - Mumbai Ms. Maitreyee Prashant Koranne Ms. Chitralekha Navneet Kumar Ms. Nameeta S Vaalanj Ms. Chandana Ritujit Pai Ms. Priyanka Handa Ms. Neha Ramsahai Singh Ms. Priyanka Akshay Ajgaonkar Ms. Manjula Jaidev Ganguly Ms. Gayatri Rohit Dwivedi Mr. Swapnil Bhoite Ms. Rutu Sachin Gujarathi Mr. Sagar S.Deshmukh Mrs. Bharati A. Gunjikar Dr. Sandeep Bhavsar Ms. Kirti Giri Assistant Professor Assistant Professor Assistant Professor-Finance & Senior Manager-CMC Assistant Professor-Marketing & Gen.Mgr.-Strategic Alliance & Business Development Assistant Professor-HR & Manager - CMC Assistant Professor-Finance & Asst.Mgr.-Examination cell Assistant Professor-Healthcare Management & Asst.Mgr.-ADC Assistant Professor-HR & Manager Industry Engagement & Executive Placement General Manager-Strategic Management & Assistant Professor-Finance Senior Manager - Business Development & Assistant Professor - Marketing Senior Manager-Alumni Relations & Assistant Professor-Marketing Research Associate Librarian Librarian Deputy Librarian 50

51 List of Faculty - Bengaluru Dr. Anil Rao Paila Prof. Dr. Madhavi Lokhande Prof. AKN Prasad Prof. Dr. Anuradha Mahesh Prof. Dr. Savitha G R Prof. Aparna krishnamoorthy Prof. Mohan Chandra Prof. Dr. Jai Raj Nair Prof. Srija Bose Prof. Shekar Prabhakar Prof. Dr. Hema.D Prof. Anita.S.Pillai Prof. Asha Mathew Prof. Ramanath K Prof. Dr. Sonia Mehrotra Prof. Prakash Unakal Prof. N.V.Vijay Kumar Prof. Jyoti Joshi Pant Mr. Raja Kumar Prof. Tina Chaturvedi Prof. Kalpana Garde Prof. T S Sridhar Mr. D. Narasimha Murthy Prof. Vijay Rego Prof. P V Chandrika Ms. Arul Theresa Ramya Mr. Alex Nero Senior Dean - Bengaluru Campus /Sr.Vice President - Strategy & Branding Dean - Bengaluru Campus Head - MDC & Executive Education Associate Prof - Retail/Head-CMC Associate Prof-HR Assistant Prof - Economics/Examination Cell Dean -Business Design Professor - IT Asst.Professor Gen.Mgmt /ADC Associate Professor - Marketing Associate Prof-Finance Assistant Prof-IT Asst.Prof - Quality Systems Assistant Prof - Market Research Associate Prof-Centre of Excellence for Case development Senior Associate Dean-Business Design Assistant Professor - Finance Assistant Professor-HR Librarian Manager-CMC/ Asst Professor-Finance Senior Mgr-MDC/Asst.Prof-IT Assistant Professor-IT Dean - Marketing & Research Assistant Professor-Marketing & Entrepreneurship Assistant Professor-Business Analytics Assistant Professor - Business Communication Assistant Professor - Research

52 events Design for Dignity, an exhibition of Swedish design solutions for the differently abled Exhibition celebrates the spirit of the disabled from India and Sweden and shows the wayto creating equal opportunities for the disabled for inclusive growth. The Consulate General of Sweden along with the Swedish Institute hosted the preview of the Swedish design exhibition titled Design for Dignity along with a photo exhibition titled AccessAbilty at WeSchool. Design for Dignity, curated by Ace designer Ms. Margarita Bergfeldt Matiz, showcased 22 diverse innovative Swedish products that included foldable ramps, first generation of prisma pedestrian signals for those with impaired hearing or vision, easy-to-carry shower and toilet chair, a listening system that used digital signal processing technology to filter out background noise and enhance speech, a hassle-free Braille printer for high volumes of braille production,the super-light wheel chair, tetra packs for those with reduced hand functions, cutlery for easy eating, comforters to remain calm and many more. While Design for Dignity highlighted the importance and benefits of being inclusive when developing products for the future, AccessAbilty showcased everyday stories of Swedish and Indian individuals with disability, their hopes, dreams and aspirations. The preview was attended by stakeholders from Sweden and India, researchers, manufacturers, doctors, academia, and representatives from NGOs along with students and faculty from WeSchool. The expert curator of the exhibition, Ms. Margarita Bergfeldt Matiz spoke about the history of Swedish design and the importance of the right for an equal and dignified life for all while introducing a different perspective on the concept of disability. In Sweden we haven t yet fully won the battle for equality for disabled people, and the participants stories say a lot about the Swedish disability policy. Giving everyone a chance to be seen and heard is a step along the way to not seeing people with disabilities as a homogeneous group but as individuals with different needs. The personal stories of this exhibit and the design products on show can hopefully initiate discussions and strengthen cooperation internationally on accessibility, dignity and disability policies. 52

53 Med4Dev India Israel Innovation in Affordable Healthcare concludes at WeSchool The Mumbai leg of Med4Dev India-Israel Innovation in Affordable Healthcare, a Hackathon jointly hosted by Pears Program for Global Innovation, University of Tel Aviv and WeSchool concluded in a simple, yet graceful prize distribution ceremony at WeSchool. The Hackathon, saw around 100 bright innovators coming together to get into an action mode to work intensely for 36 hours towards finding solutions to some of the most pertinent health related issues faced by Indian diaspora. This first of its kind event, was held parallel across four cities; Tel Aviv, Bangalore, Hyderabad and Mumbai in order to develop low cost, accessible innovative ideas and prototype solutions (hardware and software) to address healthcare challenges of low and lower-middle income communities in India. Vishal Gondal, Founder & CEO, GOQii Technologies Pvt. Ltd. was the guest of honor along with Nimrod Assouline Deputy Chief of Mission, Consulate General of Israel in Mumbai. The cash prize of Rs. One Lakh for the best promising idea was won by a team from Mumbai consisting of Dr. Varun Kommalapti and Rahul Bisht for designing a system for monitoring the patients adherence to treatment thru Smart Code Remote Monitoring system (SCRMS) for IMS Health. The other two top winning teams from Mumbai were the one that designed a paperless tracking system of children's immunization using biometrics for Doctors For You. Another young team received maximum applause for their innovative website with a spiritual touch for crowd funding for improving access to funding for cancer treatments for Manipal hospitals. The winning teams from all the four locations will be able to continue to develop their ventures with a package of several weeks of mentoring, the possibility of joining either the Pears Challenge accelerator in Israel or a parallel program in India, and opportunities for pitching their business ideas to venture capitalists. The Hackathon was supported by a conglomerate of prestigious bodies like : Start-up Nation Centre (Tel Aviv ),The Indus Entrepreneurs (TiE, Mumbai),T-HuB (Hyderabad),10,000 start-ups(a NASSCOM Initiative, Hyderabad), Creators (Tel Aviv) and a number of others from the NGO, Healthcare and Corporate space.

54 It's time we understood the debt of the society. Do not wait for someone to come and change the world. Just see yourself in a mirror and you will find the individual who can change the world. With words coming straight from his heart, Sudhir Mungantiwar, Minister for Finance, Planning and Forests, Government of Maharashtra began his dialogue with the entrants of WeSchool during the Foundation Fortnight. Prof. Dr. Uday Salunkhe, Group Director, faculty and students of WeSchool listened to every word spoken by the Hon ble Minister in rapt attention. As he congratulated the fresh joinees from the various MBA programs like Business Design, E-Biz, Retail, Healthcare, Rural Management of the batch at WeSchool, Shri. Mungantiwar said, You are indeed very fortunate to have got this opportunity to study in one of leading B schools in the country. Knowledge is the key for betterment of not only oneself but also of the society but the truly knowledgeable one is the one who combines knowledge with imagination. In this era of innovation, that individual will be instrumental in bringing the change in the world. Look within yourself, search within yourself and you will find the change maker. Let us become those change makers that will make this world a better place for everyone to live in. Dedicate yourself to realize the dreams of your parents. Choose the career path as per your capacities and inclinations. Everyone has qualities and limitations but the one that overcomes his limitations and converts them into strengths is the real winner. Be prepared to learn everything but always remember that the knowledge earned is to be used for societal benefit. When you change yourselves, you will step towards changing the nation. Be grateful to all the factors in the society for the advantages that you have got and learn to contribute your might for the upliftment of others. He said. He informed the students, Water and forest cover and other environmental resources are mutually related. In Gadchiroli district, 77% of total geographic area is under forest cover. The same reduces to 58% in Sindhudurg. But in the drought affected Latur, where drinking water had to be supplied by trains, this coverage is only 0.07%. The total forest cover in the State is 20%, ideally, it should be up to 33%. If this increase in forest cover is to be achieved, then there is a need to plant 400 crore trees. The Government has committed to the target of planting 50 crore trees in coming three years. On 1 July, 2016, 2crore trees will be planted all over Maharashtra and this will be just a beginning. For completing this great task of tree plantation, public participation is also required on large scale along with the efforts of the Government. 54

55 Dr. Vikas Amte, noted Social Worker, Secretary and Chief Functionary of the Maharogi Sewa Samiti, addresses Convocation 2016 WeSchool was abuzz on a Sunday morning with the graduating class of at the Convocation ceremony organized by the Institute. What made the convocation special and refreshingly unique was the presence of persons of high repute, Chief Guest Dr. Vikas Amte and Guest of Honour Consul General Mr. David Akov at the Consulate General of Israel in Mumbai. Both dignitaries along with Group Director Prof. Dr. Uday Salunkhe presented the Convocation Certificate to the graduating batch. Prof. Dr. Uday Salunkhe, Group Director WeSchool welcoming the dignitaries, parents and students at the occasion shared WeSchool education is about bringing in consciousness towards Society apart from Organization and Self. Be it the Global Citizen Leader program, initiatives to work with North-East, partnering with international Universities such as the recent one with Israeli Universities, the goal is to bring about excellence and inclusiveness together. And hence today we have with us an epitome of dedication to humanity Dr. Vikas Amte and the representative of a nation hailed for its entrepreneurial innovations Mr. David Akov. Dr. Vikas Amte is the elder son of social worker and Magsaysay Award winner, Baba Amte ( ), Amte heads the organization Maharogi Sewa Samiti, and is the administrator of Anandwan, the community set up by Baba Amte in 1948 for leprosypatients on the outskirts of Warora in Chandrapur district in Maharashtra. In his address to the graduating batch of students, he shared I too represent a University, but unlike you my University comprises of people who are rejected, dejected and ejected by society. And what we aim to do is bring in dignity in the lives of these people. We work to reach out to the loneliest, lowliest and last person and hope to change the way their live their lives. Chance and not Charity is our philosophy. So we focus on building skills and get them to participate in building their lives. Today as I address young students who will play a pivotal role in how society shapes in the future I recall what Dr. Baba Amte always said, If you want to see change, Do it Today and Do it Yourself. So as you go out in the world as corporate citizens, remember your role and need to contribute as citizens and humans towards other humans. Mr. David Akov, in his address emphasized the need for collaboration between students of both countries especially for innovation in areas of agribusiness, healthcare and entrepreneurship. He inspired the students to have a collaborative and creative outlook in their new journey. The convocation ceremony ended with a spirit of hope, happiness and thought as the young batch now participate fully in the world of work.

56 WeSchool hosts Global Peace Initiative As Mumbai bows to pay respect to the martyrs and victims of 26/11 attacks on Mumbai on its 6th anniversary, Welingkar Institute of Management Development & Research (WeSchool) facilitated a panel discussion based on a research paper titled, Our World Unified for PEACE prepared by its students. The event was held at WeSchool campus in Mumbai. Global Peace Initiative was conceptualized by Ms. Kia Scherr, co-founder, One Life Alliance, an NGO, jointly with WeSchool as its knowledge and project partner. Padmabhushan Smt Rajashree Birla, Chairperson of the Aditya Birla Centre for Community Initiatives and Rural Development was the Chief Guest at the panel discussion. The panel discussion saw eminent personalities like Shailesh Haribhakti, Chairman, BDO Consulting, Shaina NC, Ace designer, Dolly Thakore, veteran theater personality, Brig. (Retd). Kuldeep Singh Chandpuri, MVC, VSM, and Sadanand Date, Joint Police Commissioner, which was moderated by Sarosh Bana, Executive Editor, Business India. The panelists expressed their solidarity with the Global Peace Initiative and discussed how youth is stopping violence in conflict areas worldwide. The Global Peace Initiative journey started three years ago at WeSchool and has pledged its commitment to continue its efforts in spreading the message of peace and communal harmony not only in Mumbai but the world over. The panel discussion was followed by a cultural event - We Wish You Peace that witnessed eminent personalities from media, Bollywood, television, education, sports and corporate who walked the ramp with children from NGOs for the cause of global peace. Prof. Dr. Uday Salunkhe, Group Director, WeSchool said, As the environment at WeSchool empowers our students to collaborate with communities to prevent social conflicts, strengthen ethnic relations and develop a culture of empathy, Global Peace Initiative is one such of our endeavours to make them understand their role and responsibility in building a better world. Smt Rajashree Birla, while delivering the keynote address, appreciated WeSchool s initiative and said, It is heartwarming to see educational institutions like WeSchool and its students commemorate the martyrs of the 26/11 tragedy, and discuss important issues like global peace. I believe to achieve global peace; we first need to achieve inner peace by sticking to our roots and values, and not forsaking them under any circumstances. In an emotional speech, Kia Scherr of One Life Alliance, expressed her painful loss. She thanked the members of the panel for discussing global peace and highly appreciated the efforts taken by WeSchool to engage students and spread awareness about unity and peace. She said, The key element that drives people to work towards achieving world peace is love, for their people, their country, and the commitment to protect them. 56

57 International Conference on Social Media Marketing in Emerging Bengaluru In only half a decade, social media has altered consumer behaviour to the extent that one third of consumer spending today may be driven by social inputs like reviews and comments. And it is estimated that, by 2022, four out of every five transactions will be driven by social media. As consumers become more empowered, it's crucial to use social media to engage and connect with the customers. Thus, it is has become imperative to develop models and methods to augment the effectiveness of social media marketing in emerging markets like India. Keeping in view such developments, WeSchool, Bengaluru in association with Academy of Indian Marketing (AIM) and IDG Media Group, organized the two day 'International Conference on Social Media Marketing in Emerging Markets' at ITC Gardenia, Bengaluru. The conference was a two day summit of marketing professionals from industry, distinguished academics and researchers and political strategists to share their experiences, debate on various facets of social media and study in depth its impact on the community. This conference enhanced the participants' understanding of social media and developed models and methods to enhance effectiveness of marketing in emerging markets. The conference was inaugurated by Prof. Dr. Uday Salunkhe, with the keynote address by Mr. Nishanth Rao, Country Head, LinkedIn. Leading academic researchers from B-schools as well as those from corporate firms from across the country and marketing experts presented sessions as well as papers discussing the best practices adapted by them. This two day conference was designed to provide an understanding from industry experts on the fundamentals of how to strategize the social media marketing initiatives and network with ease; develop contemporary ways of acquiring new customers and increasing the impact that one makes on potential customers. The various discussion themes of the conference ranged from how social media can be utilized in the B2B space, spiritual space, governance and policy-making and political campaign. With participation from countries like USA, Canada, Saudi Arabia, Abu Dhabi, Sweden, South Africa, Turkey. The conference had around 50 shortlisted research and conceptual papers being presented over 2 days by academicians, MBA students and corporate scholars from Dell, Cognizant, IBM, Genpact, Infosys and many others.

58 Imagination Needs to be Fed, WeSchool Bengaluru WeSchool South India Level Idea Contest the B Schools have been stuck in the rut of old paradigms and pedagogy recycling obsolete thought with monotonous regularity. At We School we perceive knowledge as application of mind. Constant Innovation and design thinking are the instruments which has pushed our students to achieve great success. It has been our endeavour to induce other institutions to see education in this new light. The We School Idea Contest was an exercise in this direction. Taking a cue from the Prime Minister s clarion call, Think India, Transform India We School conducted the idea contest in 100 different Graduate colleges in five states of South India. The thought behind hold this contest was to sway the Institutions and students towards Innovation and design thinking which has been the hallmark of We School. The contest drew participation from over 100 colleges spread across Karnataka, Seemandhra, Telangana, Kerala and Tamil Nadu. The ideas were on the sub themes relating to Smart city, Swachh Bharat, Digital India, Make in India, Skill India, Start up India Stand up India and Incredible India. The contest commemorated late Dr. APJ Kalam s vision of India Starting in September 2015, the contest progressed through two phases. The first phase witnessed the Welingkar faculty visiting over the colleges across the five states, conducting the first rounds of the contest, shortlisting two students from each. Two students got in by wild card entry held for Bengaluru colleges. Students participating in the contest Mr. Dattatreya Gaur, VP and Head of BU at Robert Bosch Engg and Business Solutions Pvt Ltd. addressing students Mr. Satyanarayanan Bagged first prize for the idea on walking stick for visually challenged people with voice assistance Mr. Francis S. Mondal Won the Second prize for the Idea on Solar cell with a Brain at the Idea Contest 58

59 We Café - Bengaluru WE-Café is an industry student community meet, where expert guests from leading companies of different verticals are invited for a rendezvous with the students and faculty of WeSchool, Bengaluru. This event originated on the lines of popular TV shows like 'Jeena Isika Naam Hai' and 'Koffee with Karan', has eminent corporate celebrities who share their thoughts and opinions on a set of questions asked by a student host. The show begins with a brief introduction of the guest and the student host then rolls out the agenda of the day. The guest then takes the stage to speak on any management topic as per his/ her discretion. The guests are requested to keep the session as interactive as possible. This session is then followed by a discussion with the student host. Video footage of a few colleagues of the guest (speaking on how the guest actually goes about executing his daily work, his style of leadership etc.), is also presented. There is also a fun filled one minute rapid-fire round, showcasing the lighter side of the guest. The event ends with the felicitation and feedback time on the guest-book. Finally a video feedback of the guest and a small photo session ends the show formally. Constructive feedback and suggestions from the audience are collected for improving the show with each episode. Ms.Priyanka Ghei, PGDM Batch in conversation with Kirthiga Reddy, MD, Facebook India Some of our distinguished guests were: Ms. Kirthiga Reddy, MD, Facebook India Mr. Mohan Kumar K G, Joint Managing Director, Toyota Kirloskar Auto Parts Pvt. Ltd. Mr. A. M Muralidharan, Vice President & Head- Commercial Management and Dealer Development, Volvo Construction Equipment (Asia Pacific) Mr. Amit Laroya, MD, 3M- India & Sri Lanka Mr. S. Vaitheeswaran, MD and CEO, Manipal Global Education Services Mr. Sameer Malhotra, MD, J. P. Morgan Mr. Mohan Kumar K G, Joint Managing Director, Toyota Kirloskar Auto Parts Pvt. Ltd. at WeCafe, Bengaluru Mr. Rajeev Mehta, CEO at Arvind SportLifestyle Ltd. Mr. Gerd Hoefner, MD & CEO, Siemens Technology India Mr. Bhaskar Bhat, MD, Titan Company Limited Mr. Shivakumar, Chairman & CEO, Pepsico India Dr. Gopichand Katragadda, Chief Technology Officer, Tata Group Mr. Vijay Ratnaparkhe, President & MD - Robert Bosch - India Mr. Shailesh Chatuvedi, CEO, Tommy Hilfiger Ms. Apala Lahri Chavan, CEO, Human Factors Mr. Pallab Talukdar, CEO, Fujitsu India Mr. Sameer Mehrothra, MD, J P Morgan at WeCafe, Bengaluru

60 industry interface Shri. M. Damodaran, Advisor and Chief Representative in India for the ING Group of Netherlands, Former Chairman of the Securities and Exchange Board of India (SEBI) Mr. R Mukundan, Managing Director at Tata Chemicals Ltd. Dr. Narendra Jadhav Hon ble Member of Rajya Sabha Padma Vibhushan Dr. Raghunath Anant Mashelkar, Mr. D. Shivakumar Chairman and CEO, Pepsico Mr. Vijay Gangal, VP - Capgemini

61 Dr. Santrupt Misra - CEO, Carbon Black Business and Director Group Human Resources, Aditya Birla Group Mr. Sreekanth Arimanithaya- Mr. Anurag Chief Madan Human Resources Officer Director & VP Edelweiss at Britannia Asset Industries Management Limited Ltd. Mr. B Renganathan, Executive Vice President & Group Company Secretary, Edelweiss Financial Services Ltd. Dr. DeviPrasad Shetty - Chariman Narayana Hrudayalaya Mr. D. Shivakumar Chairman and CEO, Pepsico Mr. Ridham Desai Managing Director at Morgan Stanley India Mr. Thomas L. Vajda, U.S. Consul General Mumbai Mr. Raamdeo Agrawal - Co-Founder & Joint MD Motilal Oswal Financial Services Prof. Dr. Aniruddha Bhalchandra Deshpande - Chairman of Rambhau Mhalgi Prabodhini Shri. P. K. Dash- Principal Director General, National Academy of Customs, Excise & Narcotics (NACEN) - Mumbai Mr. Raghu Raman, President, Risk Security and New Ventures Reliance Industries Ltd Mr. Vinay Nadkarni, MD & CEO at Globus Stores Private Limited Mr. K. Ramkumar, Executive Director, ICICI Bank Limited Justice N. Santosh Hegde, former Lokayukta, State of Karnataka Mr. Prakash Wakankar, CEO, Mahindra Retail

62 Industry Round Tables At WeSchool, our endeavor has always been to provide cutting edge business education. However, the word education always has two sides to it - theory and practice. Strangely though, they seem mutually exclusive. As Albert Einstein has said, In theory, theory and practice are the same. In practice, they are not. This is often the classic disparity any MBA student faces after graduating from the B- School. We understand that today it is very essential to create employable people and that is why we actively facilitate a dialogue with the corporate world to know better what is expected from B-Schools and its graduates today. To engage in 'immersive techniques' and interact with 'people in the thick of action' is integral to the transformative learning pedagogy at WeSchool. Towards achieving this goal, WeSchool has taken some decisive strides and one such initiative being "Confluence: A Constructive Collision Of The Greatest Business Minds - a series of Industry roundtables". These roundtables also provided our students with opportunities ranging in the form of projects, internships and even employment. During this past year, WeSchool organised series of roundtables across diverse industry verticals. Through these roundtables WeSchool brought together over 1000 renowned industry professionals, who shared real-time challenges and some of these are live projects that students are working on at WeSchool. 62

63 Sr. No. Mumbai Sector Theme Prominent Company Participation 1 FMCG, Consumer Durables, Pharmaceuticals, Healthcare and Chemicals Bottom of the Pyramid - How to Make the Best of the Opportunity Muller & Phipp, Eureka Forbes, VVF, GSK Pharma, Novartis, ABBOTT, Unilever, Godrej & Boyce, Raymonds, Camlin 2 IT & Telecom Empowering India - the IT & Telecom way CISCO, IBM India, Samsung Mobile, Tech Mahindra, SISL, WNS Global Services, Kale Consultants, Cognizant Technology Solutions, MTNL Mumbai, Mastek, Netmagic Solutions, Reliance ADA, L&T Infotech, Keane India Limited, Tata Communications 3 Retail Retail Bonsai - From metros to villages The Mobile Store, Pantaloon Retail India Ltd., Croma, Shoppers Stop, Spencers Retail Ltd., Future Knowledge Services Ltd., Hinduja Group India, Domino's Pizza India Ltd., AMP Retail Services Pvt. Ltd. 4 Finance Is the present equity bull run or sustainable RBI, Motilal Oswal Securities Ltd, Morgan Stanley, Barclay's Bank, Deutsche Bank, Provogue, FICCI,Goldman Sach, J.P.Morgan, CRISIL, J.M.Finance Mutual Funds, KPMG 5 Marketing Gen Next Market - OPPORTUNITIES & CHALLENGES" has been chosen this year. Sanofi, Vodafone,Durian Furniture, Durian Furniture,Gold Gym India, Dominos, Mahindra SSG, Godrej & Boyce, Lintas Media Group, Ultratech Cement,Tech Mahindra,Bank of America 6 Rural Lab to Life Technologies for Rural transformation AFC India, Anugrah Madison, Bayer CropScience, Carrier Air conditioning & Refrigeration, Cipla, HSBC, HUL, IDOBRO Impact solutions, ILFS, Ion Exchange, Lafarge India, Mahindra Farm Equipments, NABARD, Pidilite, Standard Chartered Bank, Swades Foundation, Vista Foods 7 Retail Retailing in an age of disruption Reliance Retail Ltd, Tata Industries Ltd, Crayon Data, Land Mark Group's, Metro Shoes Ltd, Itz Cash Card Ltd, Hypercity, Tata Trent, Aditya Birla Retail, La Senza, Future Market Networks, Arvind Ltd. 6 IT & Telecom Empowerment the Digital Way Syntel F5, E &Y, SAP, Reliance Jio, Accelya Kale, Morgan Stanley 7 Business Analytics WAC 2015 Accenture, HDFC Bank, ICICI Prudential Life, L & T, ITL, TimesofMoney, TeraData, Capgemini, Aureus Analytics, Ugam Solutions This event provided an opportunity for our colleagues in the corporate world to interact with each other as well as our students. It provided them a platform to brainstorm theories, discuss what's being practiced to bring out a result-oriented synthesis of the two which can benefit all stakeholders. Several offers were made to students from organizations, in the form of projects, internships and even employment. Organizational inputs have also been accepted gladly by our academicians in the form of updating curriculum and teaching pedagogy to truly offer a transformative educational experience at WeSchool.

64 Bengaluru Sr. No. Sector Theme Prominent Companies 1 Operations Making Businesses of 'Start-ups' a success Merry-Go-Learn, Giftxoxo, Simplotel, Idea Culture, Evibe, Flipcarbon, Pikkol, etc. 2 Finance Round Table on 'Valuation CSC, Unitus Seed Fund, PWC, S Mergers, RNP & Associates etc. 3 Operations Make in India Volvo Constructions Pvt Ltd, SAP and Praxair, KGK Engineering Ltd, etc. 4 Business Design & Innovation Quest for the Best Pranavam People Solutions, Strategic Initiatives, Verse Innovation, OnMobile Global, GE India Technology Centre, Cardiac Design Labs, Exide Life Insurance, Wipro Ltd, TVS Motor Company, Entrepreneur Astuix, Enventure, Exprsy & Froype, The Hub hasya Technologies, etc. 5 Human Resource HR-Confluence on People Analytics IBM, WIPRO, 3M, Hewlett Packard, Accenture, Happiest Minds, Infosys, Agora Analytics Employee Experts, Motorola Mobility,Genpact, Tower Watson and Jigsaw Academy etc. 6 CECD CII - Indian Women Network, Axcend, BFW, HP, MeritTrac Solutions, Mind Tree, WeSchool - A Case Methodology Ministry of communications & IT, Govt of India, TCS, Workshop on Winning Strategies Using Vee Technologies Pvt Ltd, Yuken India Limited Design Thinking Tools 7 Academic Partnership WeSchool Bengaluru in association Principal Secretary to Government Education with Bengaluru Chamber of Industry Department (Higher Education) Government of and Commerce hosted a conference Karnataka, Vice-Chancellor, CMR University, Bengaluru, on the theme Industry-Academia Partnerships: Challenges & Chariman Task Force on Industry- Institute Interface (3i), Opportunities' at Hotel Chancery BCIC and MD & CEO, Manipal Global Education Pavilion, Bengaluru. Services Ltd, BEML, Planet Ganges, Strides Shasun Ltd., University Of Texas, University Of Georgia, Coffee Day Global Ltd., Mashreqbank Mindscape IT, Dean & Director, WeSchool, Bangalore, and People Officer, Happiest Mind Technologies Pvt. Ltd. HomeLane, LAQSH, IISc, & Venture Partner, Unitus Seed Fund and HomeLane, Amazon, Juniper Ltd., 5E Serpraise, Terex India Pvt. Ltd. 8 Marketing Transition from E-Commerce to Treebo, Giftxoxo, Quick Silver, Geek Consulting, M-Commerce Momoe, Inmobi, etc. 9 WeSchool, Bengaluru in A Case Study Workshop on Blue The session was attended by student and faculty of association with CII-YI Ocean Strategy Finding Untapped WeSchool and by members of CII-Yi. Markets' 64

65 Rendezvous with leading Media & Entertainment Personalities WeSchool strongly believes in integrating the philosophy of Leadership & Innovation with a design-thinking approach into management education. To enhance the learning in the classroom, a blend of case-studies, scenario planning, role-plays, audio-visual material and experiential learning methods are used in addition to the conventional classroom lecture method. Teaching through theatre, literature, poems, films, and book reviews have been a popular medium to connect with students to teach several management & leadership principles which makes learning more experiential and fun as well. B-schools and companies have realized how theatre-kind of training can develop various attributes among individuals and can determine group dynamics. At WeSchool we are going one step further by integrating theatre and literature and helping our students to not just learn from the unique pedagogy but by interacting with leading Media & Entertainment personalities who teach many lessons on decision-making. Recently leading media personalities captivated WeSchool's new 2 years Full-time PGDM Program batch in their signature style. While students engage with these non-conventional leaders, they also are guided to delve on the learnings from their experiences which further enhances their professional approach. Pankhuri Gidwani, Shusruthi Krishna, Urvashi Rautela, Lopamudra Raut Mohit Raina Chakravartin Ashoka Rohit Khandelwal Mr. World 2016 Armaan Malik Singer & Music Director Sajid & Farhad Samji Writer & Director Prahlad Kakkar Ad Guru

66 global outreach Learning by transcending boundaries WeSchool Education provides large numerous opportunities for students to learn through international exposure, gained from understanding internships and projects in countries such as USA, Japan, Ghana, Denmark, Germany, Kenya, Dubai, Malaysia, Tanzania, Sweden, Singapore and Romania among others. The students also participate in the Study Tours conducted to leading organizations in Japan and Sweden. A select list of companies where they have interned include: Germany Daimler AG Comtessa Siemens Medical Solutions AG Publicis Kommunikations Agentur CDP Bharat Forge GmbH Bearing Point GMBH Maier Vidorno Group Eurex Frankfurt AG USA DNL Global TEOCO American Express AT&T Exxon Mobil Singapore Freudenberg IT UAE Eros Electricals Jumbo Electroncis Co. Ltd. Apparel LLC Abu Dhabi Fertilizer Industries Co. WLL Sharaf Group Sweden Ericsson ABB Robotics Eskilstuna Energi Miljö AB Japan Uchida Yoko Toyota Asahi Breweries Asahi Shimbun Other Countries Mattel, Malaysia Spin Knit Ltd. Kentainers, Kenya HSBC, Qatar Malaysia Transformer Manufacturing (MTM), Malaysia Contor Zenner/BegaElectro Motor Corporation, Romania BIDCO Oil Refineries Ltd., Kenya Electricity Company of Ghana Ltd., Ghana Gratis Foundation, Ghana 66

67 Students Summer Internship Apart from connecting with organizations, WeSchool also encourages students to learn about working in international groups through Universities it partners via student exchange programs. The Copenhagen Business School offered one such opportunity where one of the WeSchool students with a Biotechnology background selected a course in Marketing Communications where he worked on a project with group members from Italy, Turkey and Lithuania. This global exposure has also provided him an opportunity to learn from social interactions with fellow students from various continents such as Asia, America and Europe. The perspectives they brought to the table has broadened the students approach to learning and addressing challenges in a dynamic corporate world. Duration Student internships are generally defined for a period of 2 months in May and June, is more convenient to carry out internships during the student's summer break at the institute. Benefits Undoubtedly, the internships offer a unique significant learning opportunities for our students as it helps them garner global experiences. The company too benefits in several ways; as an outsider and being younger in age, students are able to bring in fresh perspectives to any existing problem and give valuable recommendations for the benefit of the company. The company also assesses the holistic performance of the student, to whom they could then potentially choose to make an employment offer to, in the near future.

68 Recruiters who have shown faith in WeSchool Agri Business Advance Overseas Private Limited (AOPL) Amul Godrej Agrovet Ltd. Mapro Monsanto RA Organic Foods Pvt Ltd (Doctor Moo) Rallis India Ltd. Syngenta Aviation GVK Indigo Air India Banking Axis Bank Bank of America Bank of Baroda Bank of India Central Bank of India Citi Bank DBS DCB Bank Dena Bank First Rand Bank HDFC Bank ICICI Bank IDBI Bank Indian Overseas Bank Indusind Bank Kotak Mahindra Bank Nabard RBI Saraswat Bank Standard Chartered Bank State Bank of India Union Bank of India Yes Bank Chemicals BASF Deepak Nitrite Galaxy Surfactants HIL Ltd Rashtriya Chemicals & Fertilizers Ltd. RPG Raychem Sudarshan Chemicals Consulting & Research AC Neilsen Aranca Axis Risk Consulting Brandscape Worldwide CMIE Credit Analysis & Research Ltd. CBRE Decimal Point Deloitte Dhhanish Advisors Pvt Ltd EY GFK MODE Great Place To Work ICRA Management Consulting India Ratings and Research Insight Research Pvt Ltd KPMG Mahindra & Mahindra SSG Milward Brown Pragmatix Prudential UK Randstad SREI TNS Global Waves Research Waves Strategy Advisors XL Dynamics Kantar Group PWC IPSOS Education RUSA Oxford Press Financial Services Aditya Birla Finance AK Capital Axis Securities Bajaj Finserv Birla sun life wealth management Choice International Ltd CIMB Credit Suisse D & B Darashaw Edelwiess Essel Finance Everstone Capital Advisors Pvt. Ltd FEDAI GMO HDFC AMC HDFC Ergo HDFC Ltd ICICI Securities Ltd IDBI Capital IDFC IL&FS Financial Services India Bulls Housing finance India Infoline International Trading Corporation Janalakshmi Financial Services JM Financial Karvy Pvt Wealth Keynotes Financial Services Kotak Securities L &T Finance M power Micro finance Mahindra Rural Housing Finance Ltd. Majista Capital Metro Cash & Carry Money Bee Morgan Stanley Motilal Oswal Nirmal Bang Quest Profin Reliance Capital Asset Reliance Home Finance Reliance Money Reliance Mutual Funds SBI Capital Markets Ltd Siemens Financial Services TATA Asset Management Tata Investment Trasperant Value Tresvista Trust Financial House ULJK Xion Multiventures Pvt L 68

69 FMCG, FMCD, Manufacturing Aequs Private Limited (formerly QuEST Global Manufacturing) ATG Tire CBC Corporation India Pvt Ltd Godrej Consumer Products Limited Colgate Palmolive Emami Flourish Pure Foods Kellogg Wrigley India Pvt Ltd Zydus Welness ACC Limited Aditya Birla Group Arcelor Mittal Arvind Limited Bajaj Electrical Ltd Bidco (Intl) Bisleri International Pvt. Ltd. Bluestar Limited Camlin Carrier Cera Sanitary Wear Coco cola Dabar Daimler (Intl) Donear Group Draeger Elgi Equipments Limited Essar Projects Pvt Ltd Essel Propack Ltd Estée Lauder Ford Gala Springs Godrej & Boyce Godrej Agrovat Godrej Industries Grasim Industries Halma India Havells India Ltd Hazel Merchantile HeatherGrey Heinz India Hindalco Industries Ltd Hinduja Group Hindustan Coca-Cola Beverages Pvt Ltd Hindustan Field Services HUL Jay Enterprises JK tyre Kansai Nerolac Kokuyo Camlin L&T Ltd Logitech Electronic India Pvt Ltd Mahindra & Mahindra Auto Mahindra & Mahindra Ltd Mahindra & Mahindra Spare Business Unit Mahindra CIA Mattel Inc (Int) Mehta Group Mercedes Benz Metal Toys Moser Baer Nerolac Nuts And Bolts Inc. Oris Watches Paper Products Parekhplast India Ltd. Portescap Philips Plywood Emporium Portescap India Pvt Ltd Reliance Industries Ltd Sandvik Asia Pvt Ltd Sharp Enterprises Siemens Ltd Sulzer India Tata Elxsi TATA Motors Tata Steel TE Connectivity Pvt Ltd Tech Fab Sourcing (Textile) Thermax TML Driveline (TATA Enterprise ) Tulsi Extrusions Limited Usha Martin Vedanta Videocon Voltas Ltd Volvo Welspun Wipro Consumer Durables FMB & Hotels Taj Hotels Holiday Studio ITC Hotels Kandhari Beverages Pvt Ltd Monginis Food Pvt Ltd Palladium Hotels TajSATS Treebo Eskay Group Raconteur Walks Tourism Sylvn Studio SOTC Enrich Retail Aditya Birla More Aditya Birla Retail Croma Decathlon JUMBO - Dubai K.Raheja-Inorbit Landmark Retail - Dubai Reliance Retail Healthcare & Pharma Abbott Apco Aramuc India Astellas Pharma Care24 Cemast Du Point Full Life Health Care Pvt Ltd GlaxoSmithKline Consumer Glenmark Pharma Healthcare Ltd. Himalaya IKS Health IMS Health Analytics IMS Health Consulting Jainam Wellness KDA Hospital Kokilaben Dirubhai Ambani Hospital Lupin Pharma Medtronics Ottobock Healthcare India MSD Merck Physicians Interactive

70 Quality Pets RPG Lifesciences Ranbaxy Labs SRS Pharmaceuticals Pvt. Ltd UCB Pharma Vacation Labs Wockhardt IT/ITES & Telecom Accelya Kale Solutions Accenture Aditya Birla IT Alepo Technologies American Tower Corporation Amura Marketing Techologies Briston Technomach Pvt Ltd Cap Gemini Cognizant Datamatics Dell DE Shaw Egen Solutions Flexiventures GEP Google HP IBM Infosys Inscripts KPIT My Check New Gen Persistent Systems Quality Kiosk Servpro Smartcube Sterlite Technologies Syntel TCS HCL Technologies TCS BPS Tech Mahendra Times Internet Ltd Transovative Winjit Technologies Wipro Worldline Atos Zycus Infotech Logistics Bretling Logistics Devkrupa Shipping Agency DAMCO Ingram India KMTC (India) Pvt. Ltd. MSA Logistics Pvt. Ltd. Shipping Corporation of India The Great Indian Shipping Company Insurance Birla Sunlife Insurance ICICI Prudential Kotak Insurance ICICI Lombard Marsh India Insurance Brokers Ltd. SBI Life Insurance HDFC Life insurance Bajaj Allianz India First Life Insurance Tata Aig SBI General Insurance Media & Entertainment Balaji Telefilms Business of Ideas Cineplay Times Group World wide Media The Hindu Cinepolis Desi Drama Productions Digifury Media Solutions FCB ULKA Good Time Incorporated IDG Media Ketto Hungama Leo Burnett Percept Primetime Media Red Chilli Entertainment Saaibaba Telefilms Shortformats Star Sports (Own) Times Zone UFO Movies Viacom 18 Zee Entertainment Sports Management Professional Management Group Sports Decathlon PMG Smaaash Gamble Gaming Oil, Power & Energy BPCL Indian Oil Corporation Adani Power Coal India Limited NTPC Owens Cornings TATA Power Worldwide Oilfield Machine Pvt. Ltd (WOM) Real Estate & Infrastructure Cushman & Wakefield Dudhwala Builders Tata Housing development Company JLL Kalpataru Constructions Neumec Group Omkar Realty & Developers Puranik Builders Rustomjee Sarthi Group Tata Housing Lodha Group Oberoi Realty Shapoorji Pallonji & Co Ltd Colliers International Knight Frank India Pvt Ltd Xanadu Realty Peninsula Landwise K Raheja Corp Retail A M & C Saatchi Amazon Arvind brands Bagadiya Brothers Being Human Benjamin West Biguine Spa & Salon Bombay Stores Croma D'décor 70

71 ETP Flemingo Future Group Globus Inorbit Mall Landmark (KSA) Lawrance & Mayo London & Partners Madura Garments Pantaloons PretMode Provogue Ranjit Motors Raymond India Reliance Brands Ltd. Reliance Digital Ltd. Reliance Trends Shoppers Stop Sports Gurukul P Ltd Spykar VYTS Whitenife Others Amura MarketingTechnologies Aasaanjobs.com Aramex Awacs India Dr. Oetkar India Pvt. Ltd. EYTL Idea Finitiatives Learning India Pvt. Ltd. (FLIP) Fintellix Solutions Gamble Gaming IPAC Indeity Justbuylive.com K Education KGK Group Hongkong (International) Lokus Design Mahindra Holidays Paytonics PrepHungry Ranstand Regenesys India Sambhav Jewels Smaaash Sutherland Global Services Tata ClassEdge TCY Online ULJK Vaibhav Global Limited And many many more...

72 Alumni Spotlight Cln Murthy Sameer Tamhane Ridham Desai Hiren Gada Arunabha Dey Bhavana Chary Samel Sameer Karulkar Koustubh Kanade Nityanand Wagle Lohita Sujith Nandadeep Jaykar Nikhil Date Nikhil Apte Hemant Tucker Nikhil Shimpi Gautam Kale Managing Director - Country Risk, Consumer Executive Director Managing Director Director Director, Financial Institution Sales, Global Transaction Services Country Head - Human Resources National Head Country Head - South Asia Head - Information Security, Domain BPO MPA-MOTION Pictures Association (I) Pvt. Ltd. Senior Director Franchise (Western Europe) Director - Institutional Clients Chief Product Officer - Product Factory (Health Insurance) Managing Director Director & Head - Bancassurance Products, Wealth Management Associate Director Citibank, Sydney HR MSD India Morgan Stanley India Shemaroo Entertainment Ltd. Bank of America Total Oil India Pvt. Ltd. Bennett Coleman and Co. Ltd. Panasonic Healthcare Hldgs- Ascensia TCS BPS Director- Corporate Communications Adidas AG Standard Chartered Bank Royal Sundaram Alliance Insurance Co. Bank of Singapore, Singapore Standard Chartered Bank Kotak Mahindra Bank 72

73 Alumni Startups ecommerce Tito Aby Idicula PGDM- E-Business Hometown: Navi Mumbai, Maharashtra Undergraduate Education: Bachelors of Science (Information Technology), Mumbai University Previous Experience: SAP Technical Consultant, Mobility Solutions Architect at L&T, 2.5 years Co-founder, Programming Hub Tito Aby Idicula, Co-founder, Programming Hub is the fastest growing mobile edu-tec initiative which is a one-stop solution for learning a variety of popular Programming languages. Within a short span of 7 months, Programming hub has become the most widely used learning app in the US and Indian market and rated high on Google play store with over 2.3 Million downloads and now expanding its reach to ios, web and other platforms such as wearable devices. Programming hub already spans across 210+ countries, and caters to over 600,000+ active monthly users. It was chosen by Google for its Launchpad Accelerator initiative. Information Technology Zain Warekar PGDM- E-Business Hometown: Mumbai, Maharashtra Undergraduate Education: Bachelors of Engineering (B.E.) in Mechanical Engineering, Mumbai University Previous Experience: Sales Executive, Lloyd Insulations India Ltd, 1 years WeSchool Activities: General Secretary, PGDM Ebiz (Weschool). Campus Placement in: IBM India Pvt. Ltd. Zain always saw a calling towards a business oriented role in the field of technology. The E-Business course at Welingkar offered Zain an option to develop skills relevant to the industry and also to get up to date with not only the business practices but also the technological advancements in a business environment. Throughout his two years at Welingkar, he has actively participated in many events and also served as General Secretary for PGDM- EBiz which helped him in developing management skills, analytical skills and understanding the importance of these skills in business applications. All of these skills developed not just helped him to pursue his current job as a Business Transformation Consultant at IBM India Pvt. Ltd. Understanding aspects such as Internet of Things, The Role of BA's in IT, IT Infrastructure Management, E-Biz technology and many more are being implemented by him in his work at IBM where he is currently handling project changes and operations for 6 different Business Enhancement Tools which are implemented and regularly updated for client Idea Cellular for their Business Processes across the country.

74 Alumni Startups Consulting Samruddhi Shrivastava PGDM- E-Business Hometown: Indore, Madhya Pradesh Undergraduate Education: Bachelors of Engineering (B.E.) in Electronics Engineering, Devi Ahilya Vishwavidyalaya Previous Experience: Fresher Campus Placement in: Aon Plc. Having an engineering background E-biz course actually added value to her Traditional Consultant role in IT rich environment. Currently she is working with AON, Vashi, Navi Mumbai, as IT Process Specialist When it comes to learning, PGDM- E-biz was always advantageous as we were getting flavour of technology as well as managerial skills too. Being a fresher She was always worried but the project and activities/exercises helped her to understand the professional life and how to deal with it. The rich experience of the classroom and guest sessions have helped her in broadening her knowledge which is a pre-requisite for a consultant. Analytics Aneree Ajmera PGDM- E-Business Hometown: Mumbai, Maharashtra Undergraduate Education: Bachelors of Science (Statistics), Mumbai University Previous Experience: Administrative Coordinator, ARA Pictures & Frames Pvt Ltd, 1.9 years Campus Placement in: Prudential UK Aneree has a B.Sc Statistics background with 2 years of work experience before she joined PGDM- EBiz program to understand the role of technology in management. The wide range of courses in PGDM Ebiz related to technology and management such as Project Management, Business Analysis, Digital Marketing, IT Security and Compliances helping her in current job of Social Media Analytics at Prudential UK. The varied experiences shared by industry leaders as a part of Digital business and Strategy course helped her to learn about various aspects of digital strategy including digital marketing, delivery, Customer experience to name a few. These courses along with the opportunity to work on real life challenges such as a Consulting project for UpComiz (a solution for the Indian Comic Industry) and for ArtZolo an Online Art business prepared her for the role of a consultant in the Digital & Analytics space at Prudential UK. 74

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