ESSENTIALS OF STRATEGIC MANAGEMENT

Transcription

1 Fifth Edition ESSENTIALS OF STRATEGIC MANAGEMENT INTERNATIONAL EDITION J. David Hunger Saint John's University Iowa State University Thomas L. Wheelen Formerly with University of Virginia Trinity College, Dublin, Ireland Prentice Hall Boston Columbus Indianapolis New York San Francisco, Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo

2 CONTENTS Preface 13 Part I Introduction to Strategic Management 17 Chapter 1 Basic Concepts of Strategic Management The Study of Strategic Management Initiation of Strategy: Triggering Events Basic Model of Strategic Management Strategic Decision Making 27 Discussion Questions 30 Key Terms 30 Notes 31 Chapter 2 Corporate Governance and Social Responsibility Corporate Governance: Role of the Board of Directors Corporate Governance: Role of Top Management Social Responsibilities and Ethics in Strategic Decision Making Discussion Questions 44 Key Terms 45 Notes Part II Scanning the Environment 46 Chapter 3 Environmental Scanning and Industry Analysis 3.1 Environmental Scanning Industry Analysis: Analyzing the Task Environment 53 Competitive Intelligence 62 Forecasting 63 Synthesis of External Factors EFAS 64 Discussion Questions 66 Key Terms 66 Notes 67 Chapter 4 Internal Scanning: Organizational Analysis 4.1 Resource-Based View of the Firm Business Models Value-Chain Analysis Scanning Internal Resources and Capabilities Synthesis of Internal Factors IFAS 85 Discussion Questions 86 Key Terms 87 Notes

3 10 Contents Part III Strategy Formulation 88 Chapter 5 Strategy Formulation: Situation Analysis and Business Strategy Situational (SWOT) Analysis Review of Mission and Objectives Generating Alternative Strategies Using a TOWS Matrix Business Strategies 94 Discussion Questions 103 Key Terms 103 Notes 104 Chapter 6 Strategy Formulation: Corporate Strategy Corporate Strategy Directional Strategy Portfolio Analysis Corporate Parenting 118 Discussion Questions 120 Key Terms 120 Notes 120 Chapter 7 Strategy Formulation: Functional Strategy and Strategic Choice Functional Strategy The Sourcing Decision: Location of Functions and Capabilities Strategies to Avoid Strategic Choice: Selection of the Best Strategy Development of Policies 133 Discussion Questions 133 Key Terms 133 Notes 134 Part IV Strategy Implementation and Control 135 Chapter 8 Strategy Implementation: Organizing for Action 8.1 What Is Strategy Implementation? Who Implements Strategy? What Must Be Done? 136 How Is Strategy to be Implemented? Organizing for Action 137 International Issues in Strategy Implementation 147 Discussion Questions 148 Key Terms 148 Notes Chapter 9 Strategy Implementation: Staffing and Leading Staffing Leading 155 Discussion Questions 161 Key Terms 162 Notes

4 Chapter 10 Evaluation and Control Evaluation and Control in Strategic Management Measuring Performance Strategic Information Systems Guidelines for Proper Control 173 Contents Strategic Incentive Management 173 Discussion Questions 175 Key Terms 176 Notes 176 PartV Introduction to Case Analysis 177 Chapter 11 Suggestions for Case Analysis The Case Method Frameworks for Case Analysis Researching the Case Situation Financial Analysis: A Place to Begin Using the Strategic Audit in Case Analysis 184 Discussion Questions 184 Key Terms 185 Notes 185 Appendix 11.A Suggested Techniques for Case Analysis and Presentation 186 A. Case Analysis 186 B. Written Report 187 C. Oral Presentation by Teams 187 Appendix 11.B Resources for Case Research 189 A. Company Information 189 B. Economic Information 189 C. Industry Information 189 D. Directory and Index Information on Companies and Industries 190 E. Ratio Analysis Information 190 F. Online Information 190 Appendix 11.C Strategic Audit of a Corporation 192 I. Current Situation Corporate Governance 192 III. External Environment: Opportunities and Threats 193 IV. Internal Environment: Strengths and Weaknesses 194

5 12 Contents V. Analysis of Strategic Factors (SWOT) 199 VI. Strategic Alternatives and Recommended Strategy 199 VII. Implementation 200 VIII. Evaluation and Control 200 Index 201