Table of Contents: Sample Pages from the Leader s Guide..pgs. 2-7 Sample Pages from the Participant Workbook pgs Program Information and

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1 PREVIEW GUIDE Tell Me a Story A Powerful Way to Inspire Action Table of Contents: Sample Pages from the Leader s Guide..pgs. 2-7 Sample Pages from the Participant Workbook pgs Program Information and Pricing... pgs

2 PRESENTS Tell Me a Story: A Powerful Way to Inspire Action LEADER S GUIDE Leader s Guide written by SkillBuilders, Inc. and CRM Learning CONTENTS CRM Learning s Tell Me a Story Introduction Learning Points What s in the Workshop Kit Who Should Attend? Group Size Self-Study Training Design Timing Chart Preparing for a Successful Program Review the Materials Using the Presentation Script Workshop Follow-Through Presentation Script Welcome Introduction to Storytelling Chapter 1: Have a Point Chapter 2: Choose the Right Story to Support Your Point Chapter 3: Craft Your Story So That It s Compelling Chapter 4: Deliver It Wrap-up About CRM Learning Note: The practices and procedures demonstrated in this workshop are subjective in nature. Actual application of the skills demonstrated will depend on the internal procedures and objectives of your organization. CRM Learning makes no claims as to the applicability or appropriateness of any of the content or training designs in this guide for specific training events or applications. Copyright 2013, CRM Learning, L.P. All rights reserved. Video Closed Captioned by the National Captioning Institute.

3 TELL ME A STORY LEADER S GUIDE PRESENTATION SCRIPT Welcome Time: 10 minutes Welcome the participants to today s session. Try not to give them too much information about what you ll be covering today; just tell them you re going to cover a powerful communication tool they can use in a variety of situations at work, as well as at home. DIRECTIONS Begin the workshop by telling the following story, or make up a similar one. Try to create some drama with your voice and delivery have some fun with it! We all have special memories from when we were growing up. Something that makes us smile each time we think of it. Maybe it s something that happened just once, or maybe you recall things that happened time after time when you were a kid. Maybe you re thinking about them now. I ll tell you about one of mine. For me and I bet for many of you I remember bedtime stories. I remember my parents reading to me, in the dim light of my bedroom. I can recall the silence of the room, with no sound but their hushed voice. I can still hear the excitement in their voice when the story reached a climactic point and the soothing quiet when things slowed down. I can imagine myself back under the covers, my head on the pillow, curled up next to my mom or dad. I can almost feel my parents sitting there in the darkness while I closed my eyes and soaked up the stories they were lovingly telling me. Those stories stuck with me for a long, long time. Even more important, I remember the feeling of peace and wonder that I experienced just lying there. In a sense, it didn t even matter what the story was. ASK Well what just happened? Ask for responses from the participants, and hope that someone says you told us a story. If not, listen to what they say and then let them know that you just used a story to create a mood, and to give them a feel for what they ll be doing in today s workshop. 18

4 ? TELL ME A STORY LEADER S GUIDE ASK/ What did the story do? Did it catch your interest and get your attention? If it did, that helped me get my point across. Did the story bring you back to your own childhood experiences? If it did, that helped you relate to the point I was trying to make, and it also helped me gain some buy-in from you on what I will be trying to accomplish in the rest of this workshop. Were you interested in where I was going with the story? If so, you were open to some new ideas and to whatever it was I was going to say. SLIDE 1: WORKSHOP TITLE Stories are powerful tools for communication, but most of us probably haven t listened to a good one since we were kids, or told a good one except for reading to our own children. We certainly don t do much of it around the office. Today, we ll see just how powerful a story can be right here at work, and we ll have a chance to develop and practice using our own storytelling skills. This may seem like a hard thing to do after all, most of us are not authors and public speakers but you ll soon see that there is a simple, four-step process we can all follow to get better at telling stories, and to find new ways to use them in our daily work. 19

5 ? TELL ME A STORY LEADER S GUIDE Chapter 1: Have a Point Time: 10 minutes The first step in the storytelling process is to have a point. After all, if we don t have a point, why bother telling the story? Let s see what we mean. VIDEO SEGMENT: HAVE A POINT Play the chapter of the video called Step 1. Running Time: 2:35 ASK Think about the story that Callea told about the ghost. What was her point? What was she trying to do? She was trying to do a few important things to help build the business of the hotel, as we see on this slide. SLIDE 4: HAVE A POINT 13 1

6 TELL ME A STORY LEADER S GUIDE ACTIVITY: MY STORY BOARD Time: 10 minutes WORKSHEET 1: MY STORY BOARD Now, let s take another look at the My Story Board form you started to fill out in the first part of the workshop. Revisit the points you thought you could make in a story. If they still sound good to you, let s add some information to the second column on your form. Remember, your purpose in telling the story is to get the listener to think, feel or do something. For each of the story points you listed in column 1, write in some ideas of the stories that could best support each one. Refer to the Wear the Right Suit worksheet for ideas. Allow 7-8 minutes for the participants to complete the activity. DISCUSS Let s hear some of your story ideas. For each of them, tell us why you think this story will make the point you are aiming for. Will listeners see the connection to the point you are trying to make? Chapter 3: Craft Your Story So That It s Compelling Time: 8 minutes As we all know, it s one thing to have a great plan, but it takes a bit more work to give it the best shot to succeed. So far, we ve seen how important it is for our stories to have a point, and explored the types of stories to use to make that point. Now, we need to figure out how to make the story compelling how to take our ideas and make them into a tale that people will want to listen to. We ll see how to do that in the next segment of the video. 19 1

7 ? TELL ME A STORY LEADER S GUIDE VIDEO SEGMENT: CRAFT YOUR STORY SO THAT IT S COMPELLING Play the chapter of the video called Step 3. Running Time: 3:15 Let s talk about this video segment for a moment. Keep in mind the characteristics that were mentioned about making a story compelling as we discuss the story Sloan told about going to the cattle yards with her dad when she was growing up. SLIDE 6: CRAFT YOUR STORY SO THAT IT S COMPELLING ASK Did Sloan meet these criteria? How? WORKSHEET 3: WHAT DOES IT MEAN? Let s see how we can add some wow factor and effectiveness to our stories. Think about the five suggestions made in the video for how to make our stories more compelling. They are listed on the What Does It Mean? worksheet. Take a few minutes to look through the information about compelling characteristics on this worksheet. 20 1

8 TELL ME A STORY PARTICIPANT WORKBOOK SELF-STUDY GUIDE Overview Storytelling can be an important tool in the workplace for presentations, managing staff, motivating colleagues, and training. This Guide provides a structured training design that will help you learn about this powerful tool for communication and influence. Here are the main topics we ll cover: Have a Point Choose the Right Story to Support Your Point Craft Your Story So That It s Compelling Deliver It Introduction to Storytelling Allow yourself about 8 minutes to view the video segment and think about the few brief questions that follow. Watch the first segment of the video, which shows how useful storytelling can be in many organizational settings. In the video, you will see that a good story: Is captivating it brings the focus to you as a speaker Brings people together it unites them in an experience Can sell an initiative, product or idea more effectively Can transfer values or knowledge to others so they know what we are about as an organization Play Video - Introduction Think about the following questions before you continue the workshop: What kinds of stories do people tell at work? What are they using stories for? What s the upside of using stories to make a point? Are there any downsides to using a story to make a point, instead of just making the point directly? 12

9 TELL ME A STORY PARTICIPANT WORKBOOK Chapter 1: Have a Point Allow yourself about 8 minutes to watch the video and complete the activity for this segment. The first step in the storytelling process is to have a point. After all, if we don t have a point, why bother telling the story? Play Video - Step 1: Have a Point. Making a point means thinking of something you want people to THINK, FEEL, or DO differently as a result of your story. Examples: Getting people to think in new and more creative ways about their work Working through a difficult task with a hard deadline Coaching Helping groups and individuals work together more closely Developing plans for a new project Activity: What s the Point? Directions: Think about some circumstance when you might be able to use a story; you may have a meeting coming up, or you may be planning a presentation. Write down the point you could make with that story in column 1 of the My Story Board worksheet. Be sure to include what you want someone to think, feel or do after hearing your story. List at least two possible story points in Column 1 of the worksheet. Chapter 2: Choose the Right Story to Support Your Point Allow yourself about 15 minutes to watch the video and complete the activities for this segment. Once you ve thought of a point for a story to make, you need to find the right story to tell. Play Video - Step 2: Choose the Right Story. 13

10 TELL ME A STORY WORKSHEETS Worksheet 1: My Story Board Use this form to build your story throughout the workshop. Copy it to help build future stories down the road. What s the Point? What should the listener think, feel, or do? Ideas for a Story to Use How Can I Make It Compelling? My Story Outline How can I use emotion or humor to engage the audience? How can I set the scene? How can I be humble? How can I tie the story back to my main point? How can I use emotion or humor to engage the audience? How can I set the scene? How can I be humble? How can I tie the story back to my main point? 17

11 TELL ME A STORY WORKSHEETS Worksheet 4: Storytime Directions: Use this worksheet to organize your comments about your partner s story. After they finish their story, take a few minutes to add your scores and comments. It may be difficult to scale all of the various features you are looking for in their story. Where the scaling works, use 1 for not really and 5 for a lot. Story Features Scale (1-5) Comments Was there a point? What was it? What did the story make you think, feel or want to do? Was it compelling? Did your partner Keep it short Use humor or emotion Set the scene Stay humble Tie things back to the main point Delivery: Did your partner Seem authentic Go low and slow Seem spontaneous Use a varied pace Use body language to reinforce the points 10 1

12 Materials Included With Tell Me a Story In Tell Me a Story: A Powerful Way to Inspire Action, author/speaker/consultant John Jenson presents storytelling as an important tool in the workplace. The training workshop is designed for any level -- from leaders down through managers to frontline employees -- to give participants a powerful new way to increase their communication and influencing skills. Storytelling in the workplace can be an important skill for presentations, for managing staff and for motivating colleagues. Whether the program is used for group training or self-study, it teaches a skill that can be nurtured and developed for the benefit of the learner and the organization. The DVD introduces participants to a simple and effective method for developing compelling stories of their own, and for practicing this new skill in a safe and collegial environment. Jenson presents the value of storytelling, and teaches a four-step process to prepare a story by Having a Point, Choosing the Right Story to Support the Point, Crafting the Story to Make it Compelling, and Delivering It. Real-world examples of individuals in various industries are shown as they tell their own stories. Bonus segments show more examples of storytelling in the workplace. The DVD is close-captioned and chaptered for easy review. The Leader s Guide gives an outline and presentation script to the facilitator to deliver the workshop material to a group, centering on discussion and practice of the skills. Activities are outlined to take participants through the four-step process for developing and delivering their own stories. A PowerPoint Presentation on CD-ROM is included to help the facilitator present the main points of the workshop. 10 Workbooks are included with purchase. The workbook is a tool that participants can use to identify relevant stories, develop their thoughts and refine them into a story. It includes a Self-Study Guide if a user wishes to complete the video and activities through self-paced study. It also gives them a Story Journal for jotting ideas for future story development. 10 Reminder Cards are included with purchase. These offer trainees a reminder of the four points of developing stories to move, inspire and influence.

13 Program Information and Pricing Purchase Price: $ Rental Price: $ Preview Price: Free Running Time: 18 Minutes, plus bonus features segments Materials included with purchase: chaptered DVD of the Main Program and Bonus Features, Leader s Guide, PowerPoint Presentation on CD-ROM, 10 Participant Workbooks, 10 Reminder Cards Quantity Pricing Discounts Tell Me a Story Workshop Package 2 copies 10% off 3-5 copies 15% off 6-10 copies 20% off copies 25% off Industry discounts may also apply; call your Sales Consultant for more information. Participant Workbooks 1-50 $7.95 each (list price) $7.16 each (10% off) $6.76 each (15% off) 501+ $6.36 each (20% off) Reminder Cards (sold in packs of 10) 1-50 packs $5.00 each packs $4.50 each (10% off) packs $4.25 each (15% off) 501- packs $4.00 each (20% off) (contents, pricing & discounts subject to change without notice)