Social Media and Health Care And Consumer Health: (2017)

Transcription

1 Mondays/Wednesdays 4:30-6:00 PM Social Media and Health Care And Consumer Health: (2017) PHM 389K Instructors : Dr. Anyssa Garza Office hours: Immediately after class or by appointment Phone: (956) Anyssasg@gmail.com Goals and Objectives: By the end of the course the student will be able to: 1) Define the different types of social media 2) Identify how to create a presence online 3) Identify how health care organizations and pharmacies are utilizing social media 4) Identify how social media is transforming medicine and health care 5) Demonstrate how to translate complex medical information to a language that can easily be understood by patients 6) Be able differentiate between Googlers and E patients and learn how to deal with both types of patients 7) Learn health writing techniques 8) Demonstrate how to answer patient questions through writing 9) Learn professional etiquette on social media (with colleagues and patients) 10) Explore a career in medical writing Course Reading/Materials: Recommended Text to Purchase: Barbara Gastel. Health Writer s Handbook. 2 nd ed. Blackwell Publishing, Eric Topol. The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care. Basic Books, Bertalan Mesko. Social Media in Clinical Practice. Springer, Additional Text: Andrew Macarthy. 500 Social Media Marketing Tips. CreateSpace Independent Publishing Platform, Dave Kerpen. Likeable Social Media. McGraw-Hill, It is recommended you bring a laptop computer to class to aid in active exercises.

2 Canvas Website: Go to (F2017 Social Media and Health Care And Consumer Health) Demands of the course: The course is designed as a project-based course. The lectures and assignments are all designed following this approach. To do well in this course, we list the following recommendations: You should have an interest in how social media is transforming health care. You should have an interest in utilizing social media to engage your patients and improve patient outcomes. You should complete any reading assignments before class; they will be a focal point for discussion. You should be able to spend time outside of class in preparation for your assignments and projects, be willing to participate in discussions, and ask questions. Other Policies Assignment policy All assignments are due on the date/time noted. Make-up exam policy On an as needed basis with reasonable excuse for absence. Late assignments 10% deduction of points per 24 hrs late. **Subject-to- change notice **This syllabus represents my current plans and objectives. As we go through the semester, those plans may need to change to enhance the class learning opportunity. Such changes, communicated clearly, are not unusual and should be expected. Grading: Grading for the course will be based on 4 assignments and 1 test outlined in the syllabus. The test is worth 30%, each assignment is worth 15%, and attendance is worth 10 % of your final grade. A = 100%-90% B = 89%-80% C = 79%-70% D = 69%-65% F = Below 65% Attendance and participation is considered important for this course. Unannounced quizzes may be given during class and incorporated into the total course point total. Only validated medical or pre-approved excused absences will be accepted for missing a test or a lecture. You must contact the course coordinator concerning your inability to take an exam prior to that exam! If note, an exam grade of zero could be recorded. If a make-up exam is granted, the nature of that exam will be entirely the prerogative of the instructor(s).

3 Religious Holy Days By UT Austin policy, you must notify me of your pending absence at least fourteen days prior to the date of observance of a religious holy day. If you must miss a class, an examination, a work assignment, or a project in order to observe a religious holy day, I will give you an opportunity to complete the missed work within a reasonable time after the absence. Graded exams will be returned in a timely fashion, and once the key to an exam is posted, the student will have three calendar days to submit requests for reconsideration of specific questions. The student must outline his/her arguments in writing and submit them (dated) to the Faculty. After this three-day period no exams will be re-graded, and no grade changes will be made. Direct all course administration issues to Dr. Garza, course coordinator. If a particular question arises regarding a particular instructor's material assignments, you should first discuss the issue(s) with that instructor. Policy on academic dishonesty: The Statement on Scholastic Dishonesty of the College of Pharmacy reads as follows: "Pharmacy practitioners enjoy a special trust and authority based upon the profession's commitment to a code of ethical behavior in its management of client affairs. The inculcation of a sense of responsible professional behavior is a critical component of professional education, and high standards of ethical conduct are expected of pharmacy students. Students who violate University rules on scholastic dishonesty are subject to disciplinary penalties, including failure of the course involved and dismissal from the college and/or the University. Since dishonesty harms the individual, fellow students, and the integrity of the University and the College of pharmacy, policies of scholastic dishonesty will be strictly enforced in this class". Students are expected to work independently on the examination. Any student suspected of dishonesty will be reported to the Dean of the College of Pharmacy and to the Dean of Students, as per University regulations. Students are expected to have read and understood the current issue of the General Information Catalog published by the Registrar's Office for information about procedures and about what constitutes scholastic dishonesty. Students are also expected to be familiar with and abide by the College Honor Code, and will be expected to sign the Honors Statement at the end of each examination. Students with Disabilities The University of Texas at Austin provides upon request appropriate academic accommodations for qualified students with disabilities. All University rules concerning accommodations must be followed, including the student arranging for special accommodations. For more information, contact the Office of the Dean of Students at , TTY.

4 Social Media and Health Care And Consumer Health Course Schedule: Fall 2017 Lecture # Date Title 1 Wed, Aug 30 Course Introduction 2 Mon, Sept. 4 Holiday - No Class 3 Wed, Sept. 6 How Social Media is Transforming Medicine and Health Care 4 Mon, Sept. 11 How are Health Care Organizations Utilizing Social Media 5 Wed, Sept. 13 Social Media and Clinical Practice/ Telemedicine 6 Mon, Sept. 18 Discussion on Book: The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care. 7 Wed, Sept. 20 Professional Etiquette on Social Media 8 Mon, Sept. 25 Social Media and Patient Privacy 9 Wed, Sept. 27 DTC Ads 10 Mon, Oct. 2 Dealing with Googlers and E patients 11 Wed, Oct. 4 Types of Social Media 12 Mon, Oct. 9 Social Media Marketing Tips- Creating a presence On Line 13 Wed, Oct. 11 Continuation: Social Media Marketing Tips- Creating a presence On Line 14 Mon, Oct. 16 Scheduling Posts ahead of Time; Be up to date in medicine (RSS feed, Set up Google alerts); Google Analytics; Tracking trends Online; Where are Patients Searching? 15 Wed, Oct. 18 Health Writing Techniques 16 Mon, Oct. 23 Health Writing Techniques 17 Wed, Oct. 25 Health Writing Techniques 18 Mon, Oct. 30 Do s and Don t s of Medical Writing 19 Wed, Nov. 1 Writing at an 8 th grade Level 20 Mon, Nov. 6 Writing for Consumers- Drug Information- Answering Patient s Questions (Assignment) 21 Wed, Nov. 8 Writing for Consumers- Drug Information 22 Mon, Nov. 13 Writing for Consumers- Drug Information (Assignment) 23 Wed, Nov. 15 Test

5 24 Mon, Nov. 20 Future of Medicine 25 Wed, Nov. 22 Holiday - No Class 26 Mon, Nov. 27 Writing Health News for Consumers Health News 27 Wed, Nov. 29 Health News (Assignment) 28 Mon, Dec. 4 Establishing a Medical Blog 29 Wed, Dec. 6 Creating 1 st Blog (Assignment) 30 Mon, Dec 11 Exploring a Career in Medical Writing