SYLLABUS & SAP MB1101 Introduction to Business

Transcription

1 SYLLABUS & SAP MB1101 Introduction to Business BACHELOR OF MANAGEMENT BACHELOR OF ENTREPRENEURSHIP SCHOOL OF BUSINESS AND MANAGEMENT INSTITUT TEKNOLOGI BANDUNG 2015

2 TABLE OF CONTENT Teaching Team... 1 Course Description... 2 Course Ratioale. 2 Teahig Methods. 2 Assesset Methods.. 2 Learning Goals and Outcomes... 3 Learning Guidance... 3 Reading Materials... 3 Grading Policy... 4 Course Policies... 4 Othe Ipotat Ifoatio.. 4 Detailed Course Schedule... 5

3 TEACHING TEAM Course Counselor: Prof. Dr. Kuntoro Mangkusubroto Auditorium Teaching Team Members: 1. Dr. Aurik Gustomo Room (Monday Class) 2. Wawan Dhewanto, PhD Room 309 (Monday Class) 3. Dwi Larso, PhD Room 309 (Tuesday Class) 4. Dr. M. Yuni Ros Bangun Room 143 (Tuesday Class) Course Assistants, International Business Class Teaching Members: 1. Sonny Rustiadi, PhD Room 309 (Monday Class) 2. Andika Putra Pratama, PhD Room 308 (Tuesday Class) Tutorial Teaching Team Members 1. Adita Pritasari, MSM Room Dina Dellyana, MBA Room Fransisca Budyanto, MSM 4. Isti Raafildini Mirzanti, MM Room Ken Ratri Iswari, MBA Room Qorri Aina, MSi Room 7. R. Bayuningrat Hardjakaprabon, MBA Room 313 Course Address : intro2business@sbm-itb.ac.id Course Website : intro2business-sbmitb.weebly.com Lecture Sections : Mondays (15: ) OR Tuesdays (10:00 11:40) Tutorial Sections : Wednesdays (13:00 16:30) Office Hours : Monday Friday (by appointment)

4 COURSE DESCRIPTION This course is the introductory course to the undergraduate business and management education at the SBM ITB. Students will be exposed to the idea of business at the SBM ITB, focusing on delivering values to various stakeholders and emphasizing social and environmental responsibilities of business. The first phase (prior to the mid-term exam) is focused on basic important concepts and perspectives related to business. The second phase (post mid-term exam) is focused on business simulation, which is a hands-on business experience intended to allow students to practice doing business with the various business-related perspectives in mind, emphasizing social and environmental responsibilities. COURSE RATIONALE This course is intended to introduce students to the idea of business that emphasizes social and environmental responsibility. It provides a bridge between the high school mindset and the real-life mindset. In addition, the course serves to acquaint students to all other business related courses, by exposing students to basic business-related concepts that they will further learn in subsequent courses. This introductory course is required for all first-year students: management and entrepreneurship. TEACHING METHODS The teaching methods employed in this course are mainly in the form of lectures and tutorials. Given the ouse s ephasis o giig studets pespeties o the soial ad environmental responsibilities of business, the course delivery will mainly involve storytelling, either from the lecturer or from the students, in order to motivate students to do business with values in mind. In addition, there will also be a series of exercises, role-plays, discussions, clips and movie watching. ASSESSMENT METHODS Generally, students will be assessed both individually (based on individual efforts) and collectively as a group (based on group efforts). Group assessment is broken down into group tasks and business simulation, while individual assessment is broken down into mid-term exam and individual journal. Details: 1. Group Tasks. Tutorial tasks are given during the first half of the semester (before the mid-term exam), including presentation and other tutorial activities such as roleplays and analyses. 2. Mid-term Exam: A Project. The mid-term exam will be in the form of a video project that is iteded to eploe studets udestadig of usiess duig the fist half of the semester. 3. Final Exam: Business Simulation. Business simulation is conducted during the second half of the semester. Generally, business simulation is where student teams experience a real, hands-on, business. It consists of three general phases: preparation, execution, and evaluation. Business simulation is considered the final exam. Therefore, there will be no extra final exam. Note: Details regarding business simulation will be provided on a separate document.

5 4. Personal Development Journal. This journal exercise is intended to track the individual experience during the running of the course. LEARNING GOALS AND OUTCOMES By the end of the class, students are expected to: 1. Have a sense of and understand the centrality of responsibility (i.e. giving values) in doing business: a) Understand the importance of paying attention to various stakeholders of business, such as employees and customers. b) Understand the usefulness of various management (e.g. management cycle) and entrepreneurial tools (e.g. entrepreneurial process) in being socially and environmentally responsible 2. Have a sense of and understand the importance and ubiquity of diversity in building teamwork: a) Be able to cope with diverse teams b) Deal with different types of people LEARNING GUIDANCE PRE-REQUISITES (if any) There is no prerequisite for this class. LEARNING METHOD The first phase of the course (prior to the mid-term exam) is focused on introducing students to core business-related concepts. Students are assigned in groups through various group tasks. The second phase (post mid-term exam) is focused on business simulation, including sections that are designed to help students perform their business simulation. READING MATERIALS The following books are available as references for students. Kuratko, D. F. (2013). Introduction to entrepreneurship. Cengage South-Western. McDaniel, C., & Gitman, L. J. (2008). The future of business (6th Edition). Mason, OH: Thomson. Rue, L. W., & Byars, L. L. (2007). Management: Skills and application (12 Edition). New York: McGraw-Hill/Irwin. Timmons, J., & Spinelli, S. (2009). New venture creation: Entrepreneurship for the 21st century. New York: McGraw-Hill. Other reading materials are posted on the course website. GRADING POLICY Collective or group and individual efforts will be assessed equally.

6 Group Efforts (50%) 1. Group Tasks (20%) 2. Business Simulation (30%) Individual Efforts (50%) 1. Mid-term Exam (30%) 2. Personal Development Journal (20%) There is no exact standard for determining the final grade. It will be determined after all assessments are conclusive based on various considerations. Students are expected to make optimal efforts on each grading component explained above. COURSE POLICIES All participants of this course, including lecturers and students, must first and foremost apply the Golden Rule i.e. Do to othes hat ou at othes to do to ou; Do t do to othes hat ou do t at othes to do to ou. This eas that: To ensure a psychologically healthy classroom, all class participants are enforced to apply unconditional respect toward one another, such as listening to the lecture or instruction (for students) and willingly giving feedback and listening to feedback or studets uestios fo letues. To ensure a minimum level of distraction, all class participants are expected to come on time to the classroom (with a maximum lateness of 5 minutes), use no electronic device (such as laptop or phone) during the class sessions (unless otherwise notified). To ensure a clean classroom, all class participants need to clean up after themselves. OTHER IMPORTANT INFORMATION Academic Support If students need academic support of any kind that disable or hamper students learning in this course, they must consult either the Undergraduate Study Program Office or the course instructors. For the latter, students need to send an to the course (intro2business@sbm-itb.ac.id) to be followed up by the instructor(s). Note that not all needs of support will be granted. A request for support may be granted if students can provide evidence or reasonable arguments for requesting such a support. Academic Integrity Students must be at all times advised to uphold academic integrity, including disengaging in any form of cheating or misconduct. Any question or concern regarding academic integrity must be addressed to the instructor(s). Contacts For any course-related issues, students must contact the course instructors via the course address (intro2business@sbm-itb.ac.id). For any other questions related to the

7 tutorial sessions that can only be addressed by the specific instructor, please the instructor directly. Otherwise, use the course address. Website The course website is available at intro2business-sbmitb.weebly.com. Students can access PowerPoint slides and other materials related to the course directly from the website. To access the materials, students will need a password that will be given in the first tutorial session.

8 Lembar Verifikasi Telah dilakukan verifikasi kesesuaian dan kelengkapan pengisian Silabus dan SAP untuk Mata Kuliah MB 40xx oleh Program Studi Sarjana Manajemen pada tanggal/bulan/tahun. Disetujui untuk diterbitkan kepada mahasiswa Bandung,.../.../20... Ketua Program Studi Sarjana Manajemen Dr. Eng. Pri Hermawan

9 Course Code: Credit Hour: 4 SKS MB1101 Course Title: Introduction to Business Auditorium: 2 x 50 minutes Tutorial: 4 x 50 minutes WEEK 1 Monday-Tuesday, 24-25/08/2015 (Auditorium) 1. Topic: Introduction 2. Sub topic: Doing Business as a Social/Environmental Responsibility; Class Overview 3. Activities: a) Lecture (i.e. what is business? Doing business as a form of responsibility: social and environmental), b) Class Overview and Management (i.e. Leturers Profile, Class Poliy, Schedule, and Grading) 4. Reading Material: Syllabus SESSION /WEEKLY LEARNING OUTCOMES KNOWLEDGE SKILLS ATTITUDE Understand the N/A Develop a higher value of doing level of interest in business the study of business Understand what it takes to get optimum benefits in this course Understand the class rules and management Know their classmates and be aware of the potential conflicts that might arise when working in their team Wednesday, 26/08/ Topic: Introduction 2. Sub topic: Shareholders vs. Stakeholders in Business 3. Activities: a) Getting to Know One Another (i.e. Introducing the Class Members); b) Exposure of the class diversity (e.g. education and economic backgrounds) and what to expect from each other (i.e. understanding, teamwork) c) Review of Class Management (i.e.

10 Review of Class Policy, Schedule, and Grading); d) Discussion about Shareholders and Stakeholders 4. Reading Materials: Syllabus WEEK 2 Monday-Tuesday, 31/08-01/19/2015 (Auditorium) 1. Topic: Smelling Business (How businesses are run) 2. Sub topic: Perspectives from Different Types of Business 3. Activities: a) Storytelling about 1) Mbok Pecel, 2) Howard at Starbucks, 3) Adrie Subono with Java Jazz, and 4) Haryono with Bersih Sehat 4. Reading materials: Adrie uoo ith Jaa jazz, Haryono with Bersih Sehat Get a sense of how businesses (from different sectors) are run Understand how business ideas get started Identify and choose the business of interest to study (e.g. restaurant/culinary, fashion, etc.) Identify where business goes Be aware of using the atio pla forula (What to do; Who will do; What are the targets) Develop appreciation towards running a business Wednesday, 02/09/2015 (Tutorial) 1. Topic: Smelling Business 2. Sub topic: The Management of Business 3. Activities: a) Review and discussion of the business stories shared in the Auditorium Sessions b) Short introduction to the Basic Management Cycle (i.e. Planning, Organizing, Actuating, and Controlling) c) ellig Busiess Assiget (Team Project): Find the business of interest from certain sectors (i.e. 2

11 teams from culinary/restaurant, 2 teams from banking, and 2 teams from fashion) 4. Reading Material: Basic Action Plan, Coteporary Maageet Joas & George, 2015) WEEK 3 Monday-Tuesday, 07-08/09/2015 (Auditorium) Auditorium) 1. Topic: Entrepreneurship 2. Sub topic: Types of Entrepreneurship 3. Activity: Lecture, Discussion 4. Reading material: The Truth aout tartig a Busiess Barriger, 2009; Pearson Education) Know the basic notion of entrepreneurship Be able to differentiate between one type of entrepreneurship and other types Construct a process of entrepreneurship using the case of the business that the students study for the sellig usiess projets. Be aware of the importance of identifying, capturing and shaping opportunities Wednesday, 09/09/2015(Tutorial) 1. Topic: Entrepreneurship 2. Sub topic: Entrepreneurship 3. Activity: a) Students Presentation (i.e. Storytelling) on the ellig Business Projet: tudets share their stories on the business they investigate 4. Reading material: N/A WEEK 4 Monday-Tuesday, 14-15/09/2015(Auditorium) 1. Topic: Value Creation 2. Sub topic: Value Proposition 3. Activity: Lecture, Discussion a) Review and discussion of companies that a e osidered alue leaders i.e. those that reate Understand the role of value creation in business Identify the value proposition of existing businesses, including their products and services Develop a value proposition for the

12 values to their stakeholders) and alue losers i.e. those that do ot create values to their stakeholders) b) Discussion on how to create products and services that customers want 4. Reading material: Value Propositio Design: How to create products and servies ustoers at Osteralder et al., 2014) business that the students choose for the ellig usiess projet. Wednesday, 16/09/2015 (Tutorial) 1. Topic: Value Creation and Value Capture 2. Sub topic: Value Proposition 3. Activities: a) Discussion on the pattern of value creation (i.e. how values are created) b) Group Exercise: propose and create values using the business that studets sell efore 4. Reading material: Value Propositio Design: How to create products and series ustoers at Osteralder et al., 2014) WEEK 5 Monday-Tuesday, 21-22/09/2015 (Auditorium) 1. Topic: Leadership 2. Sub topic: Managing Diversity 3. Activity: Lecture, Discussion 4. Reading material: N/A Wednesday, 23/09/2015 (Tutorial) 1. Topic: Leadership Identify the leadership potentials in themselves Have a sense of what leadership is and can be Have a sense of the ubiquity and importance of diversity in organization

13 2. Sub topic: Managing Diversity 3. Activity: a) Diversity Evaluation (i.e. students are asked to share their experience working with their teammates: what leading styles work best and what do not work, especially in managing diversity in their teams) b) Students explore and share their leadership role models and explain the rationale for choosing the role models 4. Reading material: N/A WEEK 6 Monday-Tuesday, 28-29/09/2015(Auditorium) 1. Topic: Building Teamwork 2. Sub topic: Resource Allocation 3. Activity: Lecture, Discussion 4. Reading material: Understand your type in team work (Belbin model) Wednesday, 30/09/2015 (Tutorial) 1. Topic: Building Teamwork 2. Sub topic: Resource Allocation 3. Activity: What make team perfect 4. Reading material: Belbin Model for your group identification MID TERM EXAM WEEK Understand the role of teamwork in affecting individual as well as group performance Be able to see why teamwork is needed and how to build a high performing team Understand the Belbin model and high performing team Able to allocate people (i.e. human resources) according to their strengths Have an increased sese of tea ooperatio skills and increased willingness to cooperate Week 7 Monday-Tuesday, 12-13/10/2015(Auditorium) 1. Topic: Entrepreneurial Role Model 2. Sub topic: Entrepreneurial Role Model 3. Activity: Watch a Movie Have a sense of the complexity of business through a portrayal of two Have a strong motivation and a general idea to start their business

14 4. Reading material: Description on Pirates of ilio Valley. business icons and their relationships simulation WEEK 8 Monday-Tuesday, 19-20/10/2015 (Auditorium) 1. Topic: Business Simulation 2. Sub topic: Hands-on Business Experience 3. Activity: Explanation of Business Simulation (e.g. Timeline, Assignments), Storytelling from Students from Previous Year (to share their experience) 4. Reading material: Business Simulation Handbook Understand the business simulation task, including its scope, as the heart of Introduction to Business, and the benefits of participating in it Be able to create an organization structure Be able to create a strategy for their business simulation Feel motivated to start their business simulation Wednesday, 21/10/2015 (Tutorial) 1. Topic: Business Simulation 2. Sub topic: Organizing and Planning 3. Activities: a) Choosing a Leader, Forming the Team, Making the Organization Structure b) Developing a Code of Ethics or Values for their Company 4. Reading material: Business Simulation Handbook Week 9 Monday-Tuesday, 26-27/10/2015 (Auditorium) 1. Topic: Negotiation and Decision Making 2. Sub topic: How to Negotiate with Various Stakeholders (e.g. Team Members, Suppliers, Distributors) 3. Activity: a) Various Stories about Negotiation 4. Reading material: N/A Understand the ubiquity and importance of negotiation and decision making taking place in organizations Apply several forms of decision making or problem solving, such as brainstorming and deil s adoate Be aware that conflicts might arise during decisionmaking problem and have a sense of conflict resolution

15 Wednesday, 28/10/2015 (Tutorial) 1. Topic: Business Simulation 2. Sub topic: 3. Activities: a) tudets Presentation on their Business Simulation Plan and Organization and Feedback from Lecturer b) Short Discussion on Decision Making Tools (e.g. Brainstorming, Deil s Advocate) 4. Reading material: Business Simulation Handbook Week 10 Monday-Tuesday, 02-03/11/2015(Lecture) 1. Topic: Finance 2. Sub topic: Budgeting and Forecasting 3. Activity: a) Storytelling about Financial Management (i.e. the importance of managing money-the flow of money-as a form of responsibility) b) Storytelling about potential sources of money 4. Reading material: Last year lass projects Wednesday, 04/11/2015 (Tutorial) 1. Topic: Finance for Business Simulation 2. Sub topic: Budgeting and Forecasting 3. Activity: a) tudets Presentation on their Budgeting and Forecasting and Feedback Have a basic understanding of how business is financed and how money is managed Able to calculate basic calculation Revenue Cost/Expenses Margin Able to do proper financial bookkeeping and differentiate between different types of cost Able to report income statement and cash flow statement Have sense of the centrality of managing money (oey as a for of responsibility

16 b) Experience on managing 4. Reading material: Business Simulation Handbook; iple Book Keepig (2013) Week 11 Tuesday, 09-10/11/2015(Auditorium) 1. Topic: Marketing and Selling 2. Sub topic: Target Market, 3M 3. Activity: a) Storytelling about Marketing Success and Failure 4. Reading material: Wednesday, 11/11/2015 (Tutorial) 1. Topic: Marketing and Selling 2. Sub topic: Marketing and Selling for Business Simulation 3. Activity: tudets Presentation on their Marketing and Selling Strategies, Feedback, and Coaching 4. Reading material: Business Simulation Handbook Understand the importance of target market Able to define what to accomplish through marketing activities Link marketing objectives to strategies Decide which customers to target Work out how to reach and win new customers Week 12 Tuesday, 16-17/11/2015(Auditorium) 1. Topic: Operations Management 2. Sub topic: N/A 3. Activity: Storytelling about Operations Management (Stories: Pen Production) 4. Reading material: N/A Understand the objectives and key elements of operations management Develop realistic planning for the execution of the business simulation Wednesday, 18/11/2015 (Tutorial) 1. Topic: Operations Management 2. Sub topic: Activity Scheduling and Controlling, Design

17 3. Activity: a) Planning for the Execution of the Business Simulation 4. Reading material: Business Simulation Handbook; Operatios Management Planning: Activity Scheduling and Cotrollig Rue & Byars, 2007 Note: Business Simulation Execution (21-22/11/2014) Week 13 Business Simulation Reporting Week 14 Monday-Tuesday, 30/11-01/12/2015 (Auditorium) 1. Topic: Business Simulation Presentation 2. Sub topic: N/A 3. Activity: Presentation 4. Reading material: Business Simulation Handbook Wednesday, 02/12/2015 (Tutorial) 1. Topic: Business Simulation Presentation 2. Sub topic: Post-Business Simulation Reflection 3. Activity: Self-Reflection and Intimate Feedback from Teaching Team 4. Reading material: Be inspired and motivated by other teas suess Be able to reflect upon their ups and downs of doing business simulation WEEK 15 FINAL EXAM WEEK