FLORIDA GULF COAST UNIVERSITY LUTGERT COLLEGE OF BUSINESS DEPARTMENT OF MANAGEMENT GEB 1011 INTRODUCTION TO BUSINESS COURSE SYLLABUS

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1 FLORIDA GULF COAST UNIVERSITY LUTGERT COLLEGE OF BUSINESS DEPARTMENT OF MANAGEMENT GEB 1011 (CRN 80263) FALL 2015 Tuesday and Thursday 9:30a.m.-10:45a.m. Lutgert Hall 1201 GEB 1011 INTRODUCTION TO BUSINESS COURSE SYLLABUS PREREQUISITES: NONE DESCRIPTION: The purpose of this course is to introduce you to the many facets of the private enterprise system and of the businesses that operate within it. Through your experiences in this course, you will gain a better understanding of what the business arena is all about, how a business operates and what professions and functions are needed within any business enterprise. Topics of focus will include business systems, workforce demographics, social responsibility, business ethics, forms of business organizations, entrepreneurship, small business and franchise system, management processes, human resource management, marketing management, business finance, business decision making, MIS and quantitative tools used in business, international business and the future dimensions of business opportunities in a global economy. INSTRUCTOR INFORMATION: Name: Vincent Izzi, Adjunct Instructor Phone: vizzi@fgcu.edu Office Hours: Tuesday and Thursday 10:45 a.m. to 11:45 a.m And by appointment 11:45 a.m. to 12:45 p.m. REQUIRED COURSE MATERIALS: Business by Pride, Hughes, and Kapoor 12 th edition ISBN

2 COURSE OBJECTIVES: This course will introduce you to the functions of business as a primary source of goods, services, employment and income. This course will also provide you with a basic understanding of the forms of ownership, the impact entrepreneurs have on small business startups have in creating new opportunities as well as jobs. In addition we will cover management s roles and responsibilities as well as each major function within an organization whether a small, medium or large enterprise. In addition, you will examine the role and challenges facing business in modern society to compete globally in the 21 st century. This course will enable you to further broaden your understanding of the American free enterprise system. The business functions of management, human relations, marketing, accounting and finance will be reviewed to further expand your business vocabulary. The study of these functions will create an awareness of the varied career opportunities in business. At the conclusion of this course, you will have a better understanding of how a business operates in our modern political, social, and economic environment. More specifically, you will gain knowledge of the following: An awareness of the varied career opportunities in business to aid in selecting a vocation or enhancing the vocation already selected. A basic understanding of the free enterprise system and other types of economic systems. How business ethics apply to customers and other stakeholders in the business environment. The basic forms of business ownership including franchising. A basic understanding of international business and the complexities of operating in a global environment. The basic functions of management and the skills required of managers in working with the different concepts of motivation. An understanding of how a company utilizes human resource management to recruit, train, and retain employees. An understanding of the marketing concept and the various elements of the marketing mix. How businesses acquire and use capital. An understanding of the basic concepts of accounting and the analysis of financial statements. Because students engage in business transactions, this course will help to become a more informed consumer and investor. TEACHING PHILOSOPHY My objective for this course is to combine what you will learn from listening to the lectures, reading the textbook, appropriately entitled Business, as well as sharing my extensive business management experience in the dynamic and competitive global business environment. In addition, this course is designed to assist you in your professional career as well as provide you with an excellent framework for introducing you to the study of business. Coming to class, 2

3 asking questions, taking notes, and participating in discussions will enhance your learning experience. Our discussions will provide you with a firm foundation and understanding as you begin your journey into the exciting and challenging world of business. ACADEMIC BEHAVIOR STANDARDS AND ACADEMIC DISHONESTY You are expected to demonstrate honesty in their academic pursuits. The university policies regarding issues of honesty can be found in the FGCU Student Guidebook under the Student Code of Conduct and Policies and Procedures sections. You are expected to study this document which outlines their responsibilities and consequences for violations of the policy. The FGCU student Guidebook is available online at DISABILITY ACCOMMODATIONS SERVICES Florida Gulf Coast University, in accordance with the Americans with Disabilities Act and the university s guiding principles, will provide classroom and academic accommodations to you with documented disabilities. If you need to request an accommodation in this class due to a disability, or you suspect that your academic performance is affected by a disability, please contact the Office of Adaptive Services. The Office of Adaptive Services is located in Howard Hall 137. The phone number is or TTY STUDENT OBSERVANCE OF RELIGIOUS HOLIDAYS You have a right to expect that the University will reasonably accommodate their religious observances, practices, and beliefs. Upon prior notification to your instructors, shall be excused from class or other scheduled academic activity to observe a religious holy day of their faith. You shall be permitted a reasonable amount of time to make up the material or activities covered in your absence. You shall not be penalized due to absence from class or other scheduled academic activity because of religious observances. Where practicable, major examinations, major assignments, and University ceremonies will not be scheduled on a major religious holy day. If you are to be excused from class for a religious observance, it is not required to provide a second party certification of the reason for the absence. VERIFICATION OF ATTENDANCE FOR FINANCIAL AID As of fall 2015, we are required to use Canvas to confirm your attendance for this course by the end of the first week of classes. Failure to do so will result in a delay in the disbursement of your financial aid. The confirmation of attendance is required for all students, not only those receiving financial aid. NOTE: If you are dropped from this course by the University for non-payment of tuition and/or fees, you are still responsible for completing all course activities and assignments by the deadlines stated in the course syllabus and associated handouts while they work on reinstatement to this course. 3

4 Resources for Faculty General Education: Information on General Education program requirements is available online at Service Learning: Information on integrating service learning into the course and course syllabus is available online at Distance Learning: Information on distance learning courses is available online at Online Tutorials: Information on online tutorials to assist students is available online at Approved by Faculty Senate; Approved by Provost and Vice President for Academic Affairs P. 3 Library Resources: Main page: Tutorials & Handouts: Research Guides: Faculty Support: Contact Us: For insight into FGCU General Counsel Policies, please go to the following web location: LCOB MISSION STATEMENT The Lutgert College of Business provides a high quality, student-centered learning environment to prepare students with the knowledge and skills needed to contribute to and take leading positions in business and society. Our faculties are devoted to teaching excellence, scholarship, and service that enhances our academic and business communities and we are dedicated to building partnerships that foster the economic growth of the southwest Florida region and beyond. The LCOB has established Learning Objectives for all graduates of its undergraduate programs. The Learning Objectives and Learning Outcomes are listed below for this course. EPCK Learning Goals E Understand the business Environment Learning Objectives. Graduate will be able to: Demonstrate knowledge of global factors influencing business. Demonstrate knowledge of ethical issues. MAN Program Student Learning Objectives: Student should be able to- Recognize the impact of diversity on managerial operations. Analyze ethical issues as they apply to Specific Course Learning outcomes mapped to MAN Program Understand how ethics are applied in the business environment. Recognize the global environment and its impact on Course Outcome Measures Quizzes Exams 4

5 P Be effective Problem Solver C Effective Communicator K Have interdisciplinary business knowledge. Explain the importance of environmental responsibility. Solve business problems using analytical tools. Prepare effective oral presentations. Prepare effective written reports. Understand main concepts & definitions in accounting, economics, finance, information systems, management, marketing, and operations. Integrate knowledge across disciplines. management. Propose solutions to solve business problems with awareness of environmental responsibilities. Solve managerial problems Deliver effective oral presentations. Prepare effective written reports. Work effectively in Teams. Explain key management theories and practices. Demonstrate knowledge of all business area of study. operating a business. Gain experience and confidence in oral communications. Describe how general business concepts and practices integrate across business functions. Presentations and class communication. Quizzes Exams TESTS There are four tests (Dates of tests are on the Course Outline.) Note the dates in your personal calendars. If you miss a formally announced exam, a make-up exam will be given on a designated date. Without a verified excuse, a total of 20 points will be deducted from your make-up test score. Scantron forms are required for each test. (There are four tests, you will need four forms for the semester.) They are available at the Campus Bookstore or from the vending machine at the LINK café in the Engineering building. No test can be taken without a scantron form. Student Performance example: 5

6 Instrument Total possible points Actual Earned Percentage Points Test # % Test # % Test # % Test # % % In this scenario, 85% would be a B GRADING Four tests (including the final exam) equals 400 points Each test is worth 100 points September 10, 2015 October 6, 2015 November 5, 2015 December 10, 2015 Group company wiki 100 points Class attendance/participation (based on three criteria below) 300 points 1. Pre-tests completion prior to class 200 points 2. Module Feedback 50 points 3. Attendance/class discussions 50 points TOTAL 800 points Grading Scale points A points A points B points B points B points C points C points C points D points D D- Below 488 points F HOW YOU CAN SUCCEED: 6

7 Attend each class and be on time. You signed up to be here in class on time. Read each of the chapters assigned before class, be attentive and take notes to do well in class. Be active in class discussions and offer your own insights. Review your notes and the concepts discussed in class each day rather than postponing review just before the test. To help you focus, the use of phones, laptops, IPods, IPads and other electronic devices is prohibited in class, except when requested by the Professor for class activities. COURSE OUTLINE: Subject to change at the discretion of the instructor DATE August 20 (Lutgert Hall 1201 and Online in Canvas) August 25 August 27 September 1 September 3 September 8 ASSIGNMENT You will meet in Lutgert Hall 1201 with Dr Kauanui Welcome, introductions, information on Module One (online component) Introductions, Review Course Syllabus, Syllabus quiz, Tips for studying business, Business Terminology Crossword Puzzle, Let s Go Get a Graeter s! Video, Graeter s: Four Generation Family Business Video, Graeter s Business Discussion Forum, Module Feedback Chapter 1: Exploring the World of Business and Economics Discuss different types of economics and ways to measure economic performance. Discuss Different types of competition. Pre-test chapter 1, meet with wiki team members and exchange contact information Chapter 2: Being Ethical and Socially Responsible Learning objectives: Discuss different ethical concerns that might arise in the business world. What must a business do to implement a program of social responsibility? What is the difference between an ethical lapse and an ethical dilemma? Pre-test chapter 2, Complete module feedback Chapter 3: Exploring Global Business Discuss the objectives on restricting international trade. Discuss the methods by which a firm can enter into foreign markets. Pre-test chapter 3, work on team wiki Chapter 4: Choosing a Form of Business Ownership Discuss the advantages and disadvantages of sole proprietorships, partnerships, and corporations. Pre-test chapter 4, work on team wiki, complete module feedback Chapter 5: Small Business, Entrepreneurship, and Franchises Discuss why some businesses succeed and others fail? 7

8 September 10 September 15 September 17 September 22 September 24 September 29 October 1 October 6 October 8 October 13 Discuss Franchising. Pre-test chapter 5, study for test 1, work on team wiki TEST #1 (Chapters 1, 2, 3, 4 & 5) Complete module feedback, work on team wiki Chapter 6: Understanding the Management Process Discuss the basic management functions. Identify the key management skills of successful managers. Discuss different styles of leadership. Pre-test chapter 6, work on team wiki Chapter 7: Creating a Flexible Organization Describe four basic forms of organizational structure. Pre-test chapter 7, work on team wiki, complete module feedback Chapter 8: Producing Quality Goods and Services Learning Objectives Discuss how purchasing, inventory control, scheduling and quality control affect production. Discuss the importance of service to consumers, other businesses, and to the nation s economy. Pre-test chapter 8, work on team wiki Chapter 9: Attracting and Retaining the Best Employees Learning Objectives Discuss the major components of human resource management. Discuss performance appraisal techniques and performance feedback. Pre-test chapter 9, work on team wiki, complete module feedback Chapter 10: Motivating and Satisfying Employees and Teams Discuss what motivation is. Discuss some theories of motivation and techniques for increasing employee motivation. Pre-test chapter 10, work on team wiki Chapter 11: Enhancing Union/Management Relations Learning Objectives Discuss the collective bargaining process. Discuss the bargaining tools available to unions and management. Pre-test chapter 11, work on team wiki, complete module feedback, study for test 2 TEST #2 (Chapters 6, 7, 8, 9, 10 & 11) Work on team wiki Chapter 12: Building Customer Relations through Effective Marketing Discuss the marketing concept. Explain the marketing mix. Pre-test chapter 12, work on team wiki, complete module feedback Chapter 12 (continued): Building Customer Relations through Effective Marketing 8

9 October 15 October 20 October 22 October 27 October 29 November 3 November 5 November 10 November 12 Distinguished differences between a marketing information system and marketing research. Explain the consumer buying process and the influences on buyer behavior. Review pre-test chapter 12, work on team wiki Chapter 13: Creating and Pricing Products that Satisfy Customers Describe how products are classified. Discuss the product life cycle. Discuss the importance of branding. Pre-test chapter 13, work on team wiki, complete module feedback Chapter 13 (continued): Creating and Pricing Products that Satisfy Customers Learning Objective: Discuss various pricing objectives and methods businesses use. Review pre-test chapter 13, work on team wiki Chapter 14: Wholesaling, Retailing, and Physical Distribution Identify the various channels of distribution. Describe the importance of supply chain partnering. Pre-test chapter 14, work on team wiki, complete module feedback Chapter 14 (continued): Wholesaling, Retailing, and Physical Distribution Distinguish the different types of retailers. Discuss the importance of the physical distribution activities. Review pre-test chapter 14, work on team wiki Chapter 15: Developing Integrated Marketing Communications Describe integrated marketing communication. Discuss the various types of advertising media. Describe the personal selling process. Pre-test chapter 15, work on team wiki, complete module feedback Chapter 15 (continued): Developing Integrated Marketing Communications Learning Objectives Describe sales promotion methods. Discuss public relations & publicity. Review pre-test Chapter 15, work on team wiki, study for test 3 TEST #3 (Chapters 12, 13, 14 and 15) Complete module feedback Chapter 16: Exploring Social Media and e-business Chapter 17: Using Management and Accounting Information Discuss how business uses social media tools. Understand the fundamental models of E Businesses. Pre-tests chapters 16 and 17, work on team wiki Chapter 17: Using Management and Accounting Information Read and interpret a balance sheet. Read and interpret an income statement. 9

10 Review pre-test chapter 17, work on team wiki, complete module feedback November 17 November 19 November 24 November 26 December 1 December 3 December 10 7:30 a.m. 9:45 a.m. Chapter 17 (Continued): Using Management and Accounting Information Describe business activities that affect a business s cash flow. How do you evaluate the financial health of a business? Review pre-test chapter 17, work on team wiki Chapter 18: Understanding Money, Banking and Credit Discuss how the Federal Reserve tries to regulate the economy. Discuss the importance of cash and credit management. Pre-test chapter 18, work on team wiki, complete module feedback Chapter 19: Mastering Financial Management Identify a firm s short and long term financial needs. Compare short term and equity financing. Pre-test chapter 19, work on team wiki, complete module feedback NO CLASS ENJOY YOUR THANKSGIVING HOLIDAY Chapter 20: Understanding Personal Finances and Investments Discuss a personal financial management plan. Discuss the use for financial information to evaluate financial decisions. Pre-test chapter 20, finish up team wiki Career Choices in Business Submit team wiki, study for final exam, complete module feedback Final Exam: (Chapters 16, 17, 18, 19 & 20) Complete Student Perception of Instruction (SPoI) About me: IZZI BUSINESS CONSULTING, LLC, Naples, FL: Business consulting firm focused on enhancing client relationship management skills to accelerate organizations business performance SCORE Naples Chapter, Naples, FL: Board member providing business counseling, coaching, mentoring and delivering workshops to entrepreneurs either as start-up or existing business K is for Kids, Naples Florida: Board member for student volunteer-based nonprofit organization building readers and leaders IBM, EXECUTIVE BUSINESS INSTITUTE, Consulting Learning Executive, designed, developed and delivered educational business programs to internal and external clients worldwide IBM, LOTUS SOFTWARE GROUP, Senior Manager, Business Skills Development and Venture Capital Relationships DIGITAL EQUIPMENT CORPORATION, Held senior management positions including Global Account Service Sales Manager, Director Northeast Regional Services Business Manager, European Line of Business Manager and Product Line Controller. Bachelor of Science, Accounting, Bentley University MB A, Southern New Hampshire University Executive Management Program, Babson College ASTD Certificate: E-Learning Instructional Design & Delivery Program IBM Certified Coach: InsideOut Development 10