LEAH WANGUI MUCHEMI B.Ed. (Hons, UoN), M.A.(UoN), M.A.(Daystar), Phd. (UON)

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1 LEAH WANGUI MUCHEMI B.Ed. (Hons, UoN), M.A.(UoN), M.A.(Daystar), Phd. (UON) Contacts: School of Journalism and Mass Communication, University of Nairobi. PO Box , Nairobi, or P.O. Box , Nairobi. Profile Summary Mobile: or I am a focused educator committed to effectively communicating and sharing knowledge in the area of communications. Having specialized in corporate communication at masters and PhD levels, I have over the years grown in research; hence I have published various works in refereed journals. I am an excellent team worker. I possess good interpersonal skills and have had an opportunity to work with organizations in reviewing their company documents. Ambition and Prospects To excel in research, scholarship and consultancy in communication.. Areas of interest Corporate communication Strategic communication Advertising Consumer studies Communication and society Communication and gender Public relations research and management Language use and messaging in communication Translation (English-Swahili; Swahili-English) PR writing Educational background Doctor of Philosophy in Communication and Informational studies, University of Nairobi, Thesis title: Green Advertising and Corporate identity: An Investigation of Consumer Views on Green Messages in Kenya. Master of Arts in Corporate Communication, Daystar University, Thesis title: Attitudes and Perceptions of Internal Publics on CSR practice: The case of National Bank of Kenya. 1

2 Masters of Arts in Kiswahili studies, University of Nairobi, Thesis title: Effects of English-Swahili translation on clarity and accuracy in news items: Nation Dailies and Taifa Leo Newspapers. B.Ed. (Arts), University of Nairobi ( Kiswahili and Literature), K.A.C.E. Nyandarua High school (Literature, Geography and Kiswahili), K.C.E. Ndururumo High School Professional Experience Tutorial fellow, University of Nairobi, School of Journalism and Mass Communication, 2013 to date Teaching Communication and Society, Corporate communication, principles of advertising, crisis communication, PR management and research, industrial relations, customer relations, advertising copywriting and consumer behaviour. Conducting research Setting, Invigilating and Marking exams Reviewing of B.A. Curriculum for PR thematic area. Multimedia University, assistant lecturer, September, 2012 to November, 2013 Teaching PR management, Principles of advertising, Introduction to mass communication, crisis communication, organizational communication, Introduction to Public Relations. Setting, Invigilating and Marking exams Research Reviewing and designing Internship Assessment Tool for communication students internship, Multimedia University, 2013 Developing M.A. corporate communication programme, Multimedia University, 2013 Participated in the review of B.A. applied communication programme, Multimedia University, 2012 Tutor, Thogoto Teachers Training College, 2001 to September, 2012 Training of teachers Offering guidance and counselling Teaching, setting and marking exams Assessing student-teachers on teaching practice Teacher, St. George s Girls High school, Offering mentorship and guidance Teaching, setting and marking exams 2

3 Teacher, Kaptik Sec School, Offering mentorship and guidance Teaching, setting and marking exams Part time work Jomo Kenyatta University of Agriculture and Technology (JKUAT), Taught public relations campaigns, public relations management, public opinion dynamics, principles of advertising, advertising management. Technical University of Kenya, Taught public relations and communication theory. Tangaza University College (A constituent college of Catholic University of Eastern Africa (2012) Taught Second language learning, Kiswahili morphology, Methods of teaching Kiswahili literature and grammar, Kiswahili theatre arts and drama. University of Nairobi, (College of Education and External studies, school-based programme), 2005 to 2013 Taught Kiswahili Novel and literary criticism Articles and publications Ngumbo, L.; Ndati, N. & Muchemi, L. (2017). Participatory Communication in Poverty Reduction in Kenya: A study of Murang a County. International Journal of Development Research (IJDR) 7(1): Muchemi, L; Mogambi, H & Ndati, N. (2016). Interpreting Green Advertising messages: A Perspective of Environmentally-informed consumers in Kenya. Scientific Research Journal (Scirj). 4(10): Muchemi, L.W. (2015). Media coverage of Domestic Violence in Kenya: A Perpetuation of Gender Stereotypes. The International Journal of Humanities and Social Studies. 3(5): Muchemi, L.W. (2015). Examining the attitudes and perceptions of Internal Publics toward Corporate Social Responsibility in Financial Institutions: The Case of National Bank of Kenya james2017. Scientific Research Journal (Scirj). 3(5):

4 Muchemi, L. ( ). Articles contributed to the Nation s Kiswahili Paper, Taifa Leo. Articles on set book analyses-kitumbua Kimeingia Mchanga.. Muchemi, L. (2011). Noti ya Bahati in Gitaa, an anthology of short stories (ed Arege, T. Longhorn publishers. Paper presentations: Media coverage of domestic violence: A perpetuation of gender stereotypes. (JKUAT May, 2012) Media and Message strategies: Selling Kenya to the World through the Hospitality Industry. (JKUAT April, 2012) Student Academic Supervision (M.A.) Kamau, J. N., (2016). The role of Sponsored Communication Messages on Two Third Gender Principle Implementation among political parties in Kenya: A case of Jubilee Alliance. SOJMC, University of Nairobi. Kuria, J. K. ( 2015). Efficiency of Farm Concern Internationals communication strategies in promoting African Indigenous Vegetables: A study of farmers in Lari sub-county. M.A. Dissertation, University of Nairobi. Njoroge, L. N. (2015). Participatory Communication in Poverty Reduction In Kenya: A Study of murang a County. M.A. Dissertation, University of Nairobi. Owuor J. R., (2014). Importance of strategic communication on the implementation of devolved government in Kenya: Case study of the Nairobi County. M.A. Dissertation, University of Nairobi. On-going Wangoto, E.M., Assessing the impact of efficient communication on the survival of a church. a comparative study of st. James Anglican Church, Gachie and the neighboring Evangelical Church. SOJMC, University of Nairobi. Consultancies Developing investment proposals and communication strategy for Kizima Investment Group, 2015 Participated in the review and development of Retirement Benefits Authority Service Charter, 2011 Participated in several editions of a radio programme, Lugha Yetu, 2011 Development of Communication Strategy, Dynamic and Young company 4

5 Participated in training and facilitating seminars for CHS, dubbed Communicating HIV messages Participated in the development of Ministry of Livestock Development Service Charter, English- Kiswahili translation of a productive health booklet commissioned by German Foundation based in Kenya, 2002 Conferences The East Africa Communication Association (EACA) Conference, September, Nairobi, Kenya. Theme: Freedom of Expression and Media in the Digital Era. The Global Alliance of Public Relations: World Conference on Public Relations in Emerging Economies, November, 2015, Nairobi, Kenya. Theme: Emerging Economies as Inspiring centres for Innovation and change. Seminars and workshops Grant Proposal writing workshop organized by UNES, (March, 2014) E-learning and Research workshop organized by Tangaza University College, (February, 2014) Implementation of Curriculum and Teacher Education - Ministry of Education, 2009 Use of computer technology in teaching- Ministry of Education and Thogoto Teachers College, 2008 Integration of HIV-AIDS into the curriculum Seminar organized by Thogoto Teachers College, 2004 Affiliations Member of Public Relations Society of Kenya (PRSK). Member of The East African Communication Association(EACA). Christian and Community Service St. Augustine Catholic Church welfare activities St. Dorcas small Christian community member 5

6 Referees Dr. Ndeti Ndati Director & Senior lecturer, School of Journalism and Mass communication, University of Nairobi. P.O. Box 30197, Nairobi. Dr. Hezron Mogambi, Senior Lecturer, School of Journalism and Mass Communication, University of Nairobi. P.O. Box 30197, Nairobi. 6