Markus Badde CEO, ICEF ICEF 执行总裁. Beijing 北京 Wednesday October 15th, 年 10 月 15 日, 周三

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1 The China Education Agent Course (CEAC) 中国留学中介培训课程 Markus Badde CEO, ICEF ICEF 执行总裁 Beijing 北京 Wednesday October 15th, 年 10 月 15 日, 周三 1

2 2 ICEF Workshops

3 ICEF Monitor News Site countries subscribers unique visitors page views monitor.icef.com 3

4 ICEF Agent Training Course (IATC) Registered students: graduates (ITACs) in 93 countries 4

5 Canada Course for Education Agents (CCEA) Registered students: Graduates (CCGs) in 42 countries 5

6 6 New - China Education Agent Course (CEAC)

7 The China Education Agent Course (CEAC) 中国留学中介培训课程 A practical, professional, on-line training course in Chinese for agency study abroad advisers and student counsellors Produced by ICEF in partnership with BOSSA Delivered online in a self-paced format Objective: to support excellence and professional standards in international education for Chinese study abroad advisers 7

8 Purpose of the CEAC Provide Chinese student counsellors with essential skills and knowledge for working in international education, i.e. An understanding of the international education market and the main student destination countries The skills and research parameters to analyse destination countries and their education products and processes The functional dynamics of dealing with students, education institutions and governments 8

9 CEAC Course Development CEAC is a Chinese version of the IATC (ICEF Agent Training Course) Translated by ICEF and customised by BOSSA IATC was developed with the input of 769 agents in 113 countries and 437 education institutions in 78 countries An international Advisory Board reviewed and gave input to final IATC course material (30 agent / educator members in 19 countries) 9

10 CEAC Content Three Course Units The Context of International Education People in International Education Promoting International Education 10

11 Structure of CEAC Course Units Each Course Unit (A) is divided into Lessons (A1 ) Each Lesson is divided into Pages (A1.1 ) The course contains 12 Lessons (36 Pages in total) 11

12 Unit A: The Context of International Education Five Lessons, 21 Pages in total Main Destination Countries Education Systems Regulatory Systems Legal Requirements Student Visas 12

13 Unit B: People in international Education Four Lessons, 8 Pages in total People in International Education Student Client Management Student Care Issues Student Documents 13

14 Unit C: Promoting International Education Three Lessons, 7 Pages in total Working Effectively Marketing Information Ethics 14

15 CEAC Lessons Each Lesson starts with an overview of its content Focus Questions at the beginning of each Lesson prepare the student for the information contained in it 15

16 CEAC Pages Pages provide the learning material Extension Questions assist in applying the knowldege gained: -> a check list ensuring that student counsellors can give accurate, comprehensive and up-to-date information about specific destination countries to prospective students Activities at the end of each Page are learning tools testing and reinforcing essential information before moving to the next 16

17 Who can take this course? New entrants: Individuals wishing to enter the international education industry as study abroad advisers (with or without previous experience) New agency staff members: the CEAC is an excellent training tool for new student counsellors at agencies Practising student counsellors: the CEAC provides up-to-date information about international education principles and processes Agency managers / owners are also welcome to take the course 17

18 CEAC Practical Information Delivered online in a self-paced modular format (70 hrs of study are recommended) Total cost of 1300 (registration fee 260, Certification test 1040, includes three test attempts) Test / formal assessment: 50 multiple choice questions to be answered in 90 minutes (destination country content not tested) Candidates with a minimum of 80% correct answers pass the test Testing to take place at the 200+ Pearson Vue testing centres around China Highly recommended to do (and pass) the self-assessment test before requesting a testing opportunity Candidates successfully passing the CEAC test will receive Certificates from ICEF, BOSSA and the Chinese Ministry of Human Resources and Social Security (MOHRSS) 18

19 19 Example of ICEF Certificate

20 Benefits for advisers and their agencies Apart from increased knowledge, passing the test provides further industry credibility to student counsellors and their agencies Successful candidates will obtain the status of China ICEF Trained Agent Counsellor (CITAC), recognizing them internationally as qualified consultants for the international education industry The Certificate issued by the Chinese Ministry of Human Resources (MOHRSS) provides them with national recognition as qualified agents in China The CITAC status will fast become a recognised distinction of quality and professionalism in China and abroad 20

21 Recognition of CITACs CITACs will receive 3 Certificates (ICEF, BOSSA, MOHRSS) Their name, CITAC #, agency profile & contact information will be featured in an online listing on the ICEF and BOSSA websites Graduates are also featured on the CITAC Finder (Google map, find an agency by location) 21

22 22 CITAC Finder Map view

23 CITAC and Agency Profiles CITAC Name Agency Name Website CITAC # Country Agency Profile 23

24 Next Steps Registration is open as of today See or for more information Please leave your card if you want a copy of this presentation Any Questions? 24

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