Journal of International Academic Research for Multidisciplinary

Transcription

1 Journal of International Academic Research for Multidisciplinary

2 Editorial Board Dr. Kari Jabbour, Ph.D Curriculum Developer, American College of Technology, Missouri, USA. Er.Chandramohan, M.S System Specialist - OGP ABB Australia Pvt. Ltd., Australia. Dr. S.K. Singh Chief Scientist Advanced Materials Technology Department Institute of Minerals & Materials Technology Bhubaneswar, India PROF. Dr. Sharath Babu,LLM Ph.D Dean. Faculty Of Law, Karnatak University Dharwad, Karnataka, India Dr.S.M Kadri, MBBS, MPH/ICHD, FFP Fellow, Public Health Foundation of India Epidemiologist Division of Epidemiology and Public Health, Kashmir, India Dr.Bhumika Talwar, BDS Research Officer State Institute of Health & Family Welfare Jaipur, India Dr. Tej Pratap Mall Ph.D Head, Postgraduate Department of Botany, Kisan P.G. College, Bahraich, India. Dr. Arup Kanti Konar, Ph.D Associate Professor of Economics Achhruram, Memorial College, SKB University, Jhalda,Purulia, West Bengal. India Dr. S.Raja Ph.D Research Associate, Madras Research Center of CMFR, Indian Council of Agricultural Research, Chennai, India Dr. Vijay Pithadia, Ph.D, Director - Sri Aurobindo Institute of Management Rajkot, India. Er. R. Bhuvanewari Devi M.Tech, MCIHT Highway Engineer, Infrastructure, Ramboll, Abu Dhabi, UAE Sanda Maican, Ph.D. Senior Researcher, Department of Ecology, Taxonomy and Nature Conservation Institute of Biology of the Romanian Academy, Bucharest, ROMANIA Dr. Jake M. Laguador Director, Research and Statistics Center, Lyceum of the Philippines University, Philippines. Dr.Damarla Bala Venkata Ramana Senior Scientist Central Research Institute for Dryland Agriculture (CRIDA) Hyderabad, A.P, India PROF. Dr.S.V.Kshirsagar, M.B.B.S, M.S Head - Department of Anatomy, Bidar Institute of Medical Sciences, Karnataka, India. DR ASIFA NAZIR, M.B.B.S, MD, Assistant Professor, Dept of Microbiology Government Medical College, Srinagar, India. Dr.AmitaPuri, Ph.D Officiating Principal Army Inst. Of Education New Delhi, India Dr. Shobana Nelasco Ph.D Associate Professor, Fellow of Indian Council of Social Science Research (On Deputation}, Department of Economics, Bharathidasan University, Trichirappalli. India M. Suresh Kumar, PHD Assistant Manager, Godrej Security Solution, India. Dr.T.Chandrasekarayya,Ph.D Assistant Professor, Dept Of Population Studies & Social Work, S.V.University, Tirupati, India.

3 CURRENT STATUS AND SCOPE OF TOURISM IN HARYANA INTRODUCTION VIVEK* AMIT** HASHU PRIYA*** *Dept. of IHTM, M.D. University, Rohtak, Haryana, India **Dept. of IHTM, M.D. University, Rohtak, Haryana, India ***Dept. of IHTM, M.D. University, Rohtak, Haryana, India The small state of Haryana, spread over an area of over 44,000 square kilometers, was founded in 1966 when the former state of Punjab was divided into Haryana and the modern Punjab. It is both the oldest and most modern of places. Most of tourists who come to India pass through Haryana, the state that surrounds Delhi on three sides, the capital of the country, and whose highways lead to Agra, Rajasthan, and Himachal Pradesh. As they drive through, tourists are treated to the view of neat and abundant green fields, and a growing number of modern residential complexes and industrial townships. For those who want to relax for some time during the journey, there are numerous roadside resorts with which the state government has dotted all the major highways. However, there is much more to discover and enjoy in the state of Haryana. Haryana, literary means the 'Abode of God' is one of the most beautiful, richest and most prosperous states of India. Nestled between the Indian Capital Delhi and northern state Punjab, Haryana is one of the most visiting places of India because of its historic significance, natural beauty, monuments, heritage sites and religious importance. Haryana's two districts Panipat and Kurukshetra are the witnesses of India's four most terrifying wars (three historical wars of Panipat and one mythological war of Mahabharata), which made significant changes in India's history. Both these places are worth to visit. Geographically, Haryana is a beautiful state comprised of Yamuna-Ghaggar plain, Shivalik hills and Aravali hills, and Semi-desert sandy plain. The awesome landscapes, amazing high hills, deep valleys, beautiful lakes, marvelous forests, and long stretched eye-soothing green farmlands vigorously attract the attentions of the visitors and makes this land a must visit site. The man made architectures, monuments, heritage sites, muddy houses, simple and, green farmlands enhance the splendor of this state. Haryana Tourism department has developed 44-tourist complex in the entire state of the state were promoted widely based on the view of highway 127

4 tourism. Along the National Highways that pass through the state tourist stops are arranged to outfit the needs of travelers. Dabar-Bapora a renowned holy place 10km from Bhiwani on Tosham road is also the speciality of Haryana. The presence of Sufi's and the people who practices Ayurveda makes this place a peaceful one. Dabar Bapura that spreads about 50 acres is the habitat of a variety of Wild animals like rabbit, parrot, peacock, sanbhar and so on. Along with these their exits a number of temples that gives the place a holy atmosphere. As a part of tourism development the state also provides 2 Golf Courses. The Aravalli Golf Course at Faridabad and The High Way Golf Course near Karnal Lake at the National Highway 1. Surajkund Crafts Mela, held every year between February 1 and 15 at Faridabad near Delhi is also an attraction of equipped with world-class facilities. Come and enjoy the incredible beauty of Haryana. The Tourism Corporation of India with authorization started its operation with only one resort in 1966 but in the future this was upgraded to 44 complexes which provides the tourist accommodation, food, exciting journeys, farm tourism and entertainment activities. The table given below shows the current foreign tourist arrival as well as domestic tourist arrivals in Haryana since April 2011 to March Table 1 Table: Showing total number of foreign and domestic tourist arrival in the state (Month Wise as well as District Wise) MONTH NAME DOMESTICE TOURIST FOREIGEN TOURIST APRIL MAY JUNE JULY AUGEST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBURUARY MARCH TOTAL

5 Table 2 District April May June July Aug Sep Oct Nov Dec Jan Feb March Total Ambala Bhiwani Faridabad Fatehabad Gurgaon Hisar Jhajjar Jind Kaithal Karnal Kurukshetra Mahendragar Mewat Punchkula Panipat Rewari Rohtak Sirsa Sonipat Yamunanager Total LITERATURE REVIEW Ranbir Singh (2012) in his research paper entitled challenges faced by tourism of Haryana examines the major problem faced by Tourism Industry in Haryana and strategy and scope for tourism development in state. Wineaster Anderson (2013) in her research paper entitled leakage the tourism system a cost study of Zanzibar examines the leakages in tourism system. The study seeks to trace the distribution channel of the tourist arriving in Zanzibar from generating market. The study was based on primary source. For this purpose 150 resorts were interviewed. The findings reveal massive internal and external leakages that only 16 percent of resorts requirements were sourced within Zanzibar. Most resorts in Zanzibar owned, managed and operated by non-locals. Tourism in this archipelago is revolving around the beach products, where by the direct charters inclusive tourists mainly from Europe dictate the tourism channels. Nevertheless no. of tourists by prearrangement tours Zanzibar as an add own to their mainland Tanjania Safaris. Anukrati Sharma (2012) conducted a study with Title Haryana tourism-painted in different canvas. The main objectives of the study were to highlight the innovation of 129

6 Haryana tourism and explain the highway tourism. Furthermore the study also focused on open golf tourism, pilgrim tourism and adventure tourism. Problem Travel & Tourism is an important economic activity in most countries around the world. As well as its direct economic impact, the industry has significant indirect and induced impacts. WTTC recognizes that Travel & Tourism's total contribution is much greater, and aims to capture its indirect and induced impacts through its annual research. Travel & Tourism s importance to the wider economy continued to grow in Its total contribution comprised 9% of global GDP (US $6.6 trillion) and generated over 260 million jobs 1 in 11 of the world s total jobs. The industry outperformed the entire wider economy in 2012, growing faster than other notable industries such as manufacturing, financial services and retail. The direct contribution of Travel & Tourism to GDP of India was INR1,919.7billione (2.0% of total GDP) in2012, and is forecast to rise by 7.0% in 2013, and to rise by 7.8% pa, from , toinr4,360.6bllione in 2023 (in constant 2012 prices). The total contribution of Travel & Tourism to GDP of India was INR6,385.1bllione (6.6% of GDP) in 2012,and is forecast to rise by 7.3% in 2013, and to rise by 7.9% pa to INR14,722.3bllione in Besides the best efforts from the ministry and state tourism boards the state has not able to woo the number of tourists as per its potentiality. The present paper deals with the available tourist resources and in their use pattern, the marketing strategy for its existing resources and also identifying the untapped resources so that tourist must have plethora of products to taste. Need of the Study Tourism is the largest business format of the world. It contributes almost 9.3% to global GDP. Economists estimated that this industry will gain many more in near future. Tourism in a state like Haryana, which is well known for its healthy historical background and its pure and traditional food, keeps more importance. If we compare tourism share in GDP we find that Haryana is down than his neighbor states i.e. Delhi, Rajasthan, Uttrakhand and Himachal. So let the tourism get importance and take some serious attention. Also we should think that how can we improve the tourism in our state. 130

7 Keeping the above discussion in the view, an attempt has been made in this research project for examining the scope in Haryana and also highlighting its future scope. Objectives To measure the current status of tourism in Haryana To investigate the scope of Haryana tourism To formulate the strategy to promote tourism in Haryana To identify the untouched potential of Haryana Tourism Focus of Research However the study mainly forecasted on present status of Haryana tourism, its scope in future, and how to improve a better future of Haryana tourism Research Methodology The basic aim of the present study is to examine the present status of Haryana tourism and future scope of it. The nature of the present research work is explorative. To fulfill the objective carefully both primary and secondary techniques of data collection has been used. To collect the information regarding the present status of tourism in Haryana GDP secondary data from various sources (i.e Profile of Haryana tourism dept., Economic Survey of Haryana, Journals published and unpublished Research papers and articles) has been collected. Furthermore to investigate the scope of how Haryana can be improved, a primary data has been organized. Schedule Development For collecting primary data, a schedule is proposed using a questionnaire with items was given to experts and professional from academic and industrial after minor modification in same, final questionnaire prepaid having there it item. A set of close ended questionnaire has been prepared and pre tested before final survey for interviewing the selected samples. Research Design One kind of responded has been selected for very purpose by a random sampling technique with multi level sampling. On first stage Haryana can be divided into four zones Ambala, Rohtak, hisar, gurgaon on secondary stage one district from each selected zone has been selected randomly. On third stage tourist centers has been selected on the personal observation of researcher from each selected district. 131

8 The basic purpose of selecting the different categories of respondent was to understand the research scope. For research purpose the state was divided in four zones i.e Ambala, Hisar, Rohtak, Gurgaon. Out of the selected zones a district has been selected on second stage. Out of the selected sample, the selection is purely on random basis. On Third stage a tourism center has been selected on the personal observation of researcher on the basis of tourist approach based on tourism center.. From each zone 25 samples has been selected on random basis and interviewed. However 100 samples (25 from each zone) have been interviewed. Simple average and rand method has been used for tabulate the data Primary sources: personal interview, news paper, seminar Secondary sources: official site Haryana tourism, Magazine Data Source As mentioned earlier two phases of data collection has been adopted and these are:- Sample Study Sample group refers to the group of individuals of similar professional background who are willing to give the sufficient information regarding the subject. Earlier the study planed(on pilot basis) to interview several people including the general public, regarding the subject to get a bigger picture, but due to the large size and other factors. The studies restrict only one selected sample i.e tourist. A questionnaire was specially designed for the sample. It mostly consisted of close ended questions, requesting the sample to give only one of their main choices for the ease of understanding the trends. Desk Research Desk research mainly a method of collecting secondary data. This was mainly done in the library and computer lab of Institute. The study material consisted of Books pertaining to the subject Journals and periodicals Newspapers Seminars held in IHTM MDU Analysis and Finding So far as existing resources in Haryana are concern there are 44 Haryana Tourism Complexes, total popularized tourist destinations are 118, lakes and sarovers are 11, 132

9 golf facilities are available at 2 places, for catering the needs of event planners it has 2 convention centers and for promotion of rural and farm tourism it has 18 authorized and approved farms located in seven districts. From table 2 it is clear that tourists visit all districts on different months and on different occasions. According to the survey, Kurukshetra is on the top due to its religious aspects. As per the table shown Kaithal is on to the bottom in the visitors visits. Table 3 PURPOSE OF VISIT PURPOSE PREFERD BY (OUT OF 100) PERCENTAGE (OF WHAT) EDUCATION 42 42% BUSINESS 32 32% RELIGIOUS 16 16% SITE SEEING 10 10% As per the survey, out of the 100 samples collected from all four zones 42 percent people visit Haryana because of education while 32 percent samples visit for the purpose of businesses. 16 percent of the samples were visiting Haryana for the purpose of religious celebration. 10 percent of the samples visiting Haryana focused on various site seeing available at Morni Hills Panchkula. TABLE 4 MOST ATTRACTIVE FEATURES IN HARYANA TOURISM FEATURE PREFERD BY (OUT OF 100) PERCENTAGE (OF WHAT) RELIGIOUS 36 36% HERITAGE 34 34% FARM 17 17% GOLF 13 13% While table 4 shows that out of the 100 samples collected from all four zones the 36 percent is of the opinion is that religious celebration is the most attractive feature of Haryana tourism. As per the table 34 percent samples is in favour of heritage attractions which attracts tourists. While 17 percent of the samples is in favour of farm tourism which is an emerging upcoming tourist potential which can attract tourist from its neighboring state. So far as uniqueness of Haryana tourism is concerned 13 percent of the samples is of opinion that in golf tourism is best feature in Haryana. 133

10 TABLE 5 MOST ATTRACTIVE DESTINATIONS IN HARYANA DESTINATION PREFERD BY (OUT OF PERCENTAGE (OF WHAT) 100) PANCHKULA 15 15% KURUKSHETRA 41 41% HISAR 17 17% GURGAON 27 27% As per the survey out of the 100 samples taken from all four zones is that 15 percent samples is in favour of Panchkula as a most attractive destination in Haryana tourism. As per the table shown 41percent samples are in favour of kurushetra as a attractive destination than other destination of Haryana tourism. 17 percent of the samples are in favour of Hisar as a tourist destination in Haryana. 27 percent of the samples is in favour that Gurgaon is attractive destination for tourism activities in Haryana. Table 6 MAIN OBESTACLE IN HARYANA TOURISM OBESTACLE PREFERD BY (OUT OF 100) PERCENTAGE (OF WHAT) LOCATION 12 12% SERVICE 46 46% SECURITY 15 15% OTHERS 27 27% So far as main obstacle for development in Haryana tourism is concerned, as per the survey out of the 100 samples taken from all four zones, 12 percent samples are of opinion that location is the main obstacle in Haryana tourism. While 46 percent samples are in favour of service obstacle, as the people serving in Haryana tourism complexes are not so trained that they may cater international tourist. 15 percent of the samples are in favour of security obstacle in Haryana. 27 percent of the samples is in favour of others obstacle in Haryana. Table 7CAN INSTITUTE OF TOURISM EFFCTIVE ROLE IN HARYANA TOURISM ANSWERS PREFERD BY (OUT OF PERCENTAGE (OF WHAT) 100) YES 70 70% NO 14 14% CANT SAYS 16 16% 134

11 As per the survey out of the 100 samples from all four zones is that 70 percent samples is in favour of tourism institutes that plays an effective role in Haryana tourism. As per the table shown 14 percent samples is not in favour of tourism institutes that play an effective role in Haryana tourism. 16 percent of the samples are not having a clear cut opinion about institute s role in Haryana Tourism. Table 8 DO YOU THINK NEW TRENDS WILL INCREASE TOURISM IN HARYANA (GOLF, FORM) ANSWER PREFERD BY (OUT OF 100) PERCENTAGE (OF WHAT) YES 37 37% NO 19 19% CANT SAY 44 44% As per the survey, out of the 100 samples taken from all four zones 37 percent samples is in favour of new trends of tourism and they are affirm that it will be helpful in increase in number of tourist in Haryana. As per the table shown 19 percent samples is not in favour of new trends of tourism like golf and farm. They are of opinion that it will have no contribution in attracting tourist. 44 percent of the samples are in dilemma. Table 9 CAN HARYANVI FOOD BE PRIME ATTRACTION IN HARYANA TOURISM ANSWER PREFERD BY (OUT OF 100) PERCENTAGE (OF WHAT) YES 53 53% NO 47 47% As per the survey, out of the 100 samples taken from all four zones, 53 percent samples is in favour of Haryanvi food which has the potentiality to attract tourist and can be a prime attraction in Haryana tourism. Table 10 WHAT ACCORDING TO YOU BEST WAY TO ATTRACT TOURISM IN HARYANA ANSWER PREFERD BY (OUT OF 100) PERCENTAGE (OF WHAT) INTERNET 23 23% TRAVEL AGENT 16 16% ELECTRONICS MEDIA 34 34% MOUTH TO MOUTH 27 27% As per the survey, out of the 100 samples taken from all four zones 34 percent samples is in favour of electronic media which is a best way to attract more tourist in Haryana. As per the table shown 27 percent samples is in favour of mouth to mouth 135

12 publicity and they are affirm that it is the best way to attract more tourist in Haryana. 23 percent of the samples is in favour of internet and they consider it as best way to attract more tourist in Haryana. 16 percent of the samples is in favour of the services of the travel agents which can give boost to tourist in Haryana. Table 11 PROMOTE TOURISM IN HARYANA WHETHER SHOULD GOVERNMENT EMPHASIZE EMPHASIZE PREFERD BY (OUT OF 100) PERCENTAGE(OF WHAT) CHANGE POLICY 17 17% PROMOTE TOURISM 19 19% INSTITUTES PROPER MARKETING 33 33% COMMUNITY PARTICIPATION 31 31% So far as government emphasis is concerned, as per the survey, out of the 100 samples from all four zones, 17 percent samples are in favour of amending in tourism policy for promotions in tourism in Haryana. As per the table shown, 19 percent samples is in favour of tourism institutes which can create skilled, semiskilled and unskilled manpower for tourism and hence it is the best for the government to promote institutes so that tourism may be developed automatically. While 33 percent of the samples is in favour of proper marketing is best for promoting tourism in Haryana. 31 percent of the samples is in favour of community participation which can be helpful in promoting tourism in Haryana. CONCLUSION The maximum number of visit by domestic visitors to tourist destinations in Haryana is in the winter month of February. As far as foreign tourists are concerned, maximum number of visits to tourist destination in Haryana are again in the month of February. The visitors visit all districts on different months. According to the survey, Kurukshetra is on the top due to its religious aspects. Kaithal is on to the bottom in the visitors visits on all over the week. As per the study of sample the propose of visit tourist in Haryana education is on top. After that business proposes that grow from last some time. And religious propose is constant. The only site seeing available in Haryana is Morni hills only. 136

13 As per the study, in Haryana Kurushetra is an attractive destination due to its history and religion. Gurgoan due to its business activity center and NCR it attracts business travelers while Hisar and Panchkula is week in attractions. As discussed earlier, service quality is the main obstacle in tourism development in Haryana. Institutes can overcome the obstacle and can create man power to the Haryana tourism. New Trends are also important because people are in need of something new and this can also contribute into tourism development in Haryana. Out of these new trends Haryanavi cuisine is one of the aspects and can be utilized as a prime attraction to attract tourist at a source. So far as promotional methods are concerned electronic media is ranked first among the sample collected. After that it is the community participation which can contribute into tourist inflow in the state. Suggestions and Recommendation As we know that the history of Haryana has a golden framework. All the major turns were happened on the land of Haryana. It has played a major role in historical and political stability of India. It was over the decades that Haryana was known as the place of Milk and Milk products. But now the scenario has been changed. In the present time Haryana caters the need of tourist in different ways like Highway Tourism, Education tourism, Medical tourism, Business Tourism, Religious Tourism, Agri and Farm tourism and many more. Now we can say that we have all resources that is required for any popular tourist destination to attract tourist. What we have to do is just to go for awareness of all existing and dashing tourist products so that we can on higher positions in terms of revenue generation and per capita income. But before going for the development of overall tourism in the state it is worthwhile to go for the following suggestions and recommendations: 1. Tourism institutes can play a pivotal role in the development the tourism in the state. The institutes should come up with new courses in tourism so that students should be attracted and they should be trained in such a way that they should become the part of the Haryana tourism either by placing inside or through entrepreneurs. Also the institutes should focus on researches in tourism so that a model should be developed for tourism development in the state. 2. Haryana government as well as Central government should need to look up towards the heritage sites and should renovate them for long term. It will give employment to the locals in the form of Guides and other interpreters. 137

14 3. Haryana state has a vast potential of attracting Hindu pilgrims from all over the world. Due to the place of Holi Geeta and other oldest religious congregations, the place Kurukshetra has carved out a place for himself in Indian mythology. The state should come up with more religious sites so that it can be mingled with other destinations. 4. Golf tourism is an upcoming event in the state so it needs a lot of marketing campaign. We can attract a large number of youths for this type of tourism. 5. Farm tourism is an emerging tourism concept. It was the first state sate in India which introduced the concept of Farm tourism some 20 years back. But besides increasing its shape, it went on degrading day by day. The Delhi and adjoining areas can be a potential target market for the same. The government should come forward for identification and approval of such projects. This will strengthen the economic status of the formers and will create an employment opportunity to the locals. Also the government should promote such farm tourism through their official websites. BIBLIOGRAPHY 1. Ranbir Singh (Nov 2012) challenges faced by tourism industry of Haryana Volume 2/Isssue11/Article No-5/ ISSN: Wineaster Anderson (2013) leakage the tourism system a cost study of Zanzibar :- Tourism Review volume 68 No Page no Emerald group of publishers ltd. ISSN Anukrati Sharma (2012) Haryana tourism-painted in different canvas spectrum: A journal of multidisciplinary research Vol.1 issue 3, June 2012, ISSN World travel and touriam economic impact 2013 annual world update (WTTC annual report) page.no World travel and touriam economic impact 2013 annual India update (WTTC annual repot) page. No Tourism survey for the state of Haryana (April 2011-march 2012) ministry of tourism India report. 7. Ministry of India (official site): 8. Government of Haryana (official site): haryana.govt.in 9. Wikipedia (Internet Encyclopedia) 138