Lobo Athletics 2009-2014 Strategic Plan Executive summary
Introduction The following pages present an overview of the 2009-2014 strategic plan. It provides a few, but not all, of the many successful accomplishments during this time period. This plan, the Mission/Vision statements and core values were created more than five years ago. Much has changed over the course of that time. The explosion of social media, the impending change in NCAA governance and conference realignment have all had or will have an effect on Lobo Athletics and our student-athletes. The complete plan (which is available for review via GoLobos.com), the Mission/Vision Statements and the Core Values will be reviewed during planning process for the 2014-2019 plan. About the 2009-2014 Strategic Plan The 2009-2014 University of New Mexico Athletics Department Strategic Plan was a comprehensive working document intended to serve as a 5-year guide for the Athletics Department, a period that will end on June 30, 2014. The primary function of the Strategic Plan was to help shape the department s vision for the foreseeable future. It operated as a roadmap and a decision-making instrument in unison with the overall Strategic Plan of the University of New Mexico. The Athletics Department Strategic Plan was more than a year in the making and was compiled by the University of New Mexico Athletics Leadership Team with input from all athletics department staff. The document was completed on September 25, 2009. The plan included the development of the athletics department s mission and vision statements and its core values. The Mission of UNM Athletics The University of New Mexico Athletics Department is committed to student-athlete success and competitive excellence by creating an inclusive environment through recruiting, developing, and retaining quality people, providing a great fan experience, inspiring community engagement, and serving as a source of pride for New Mexico. The Vision of UNM Athletics UNM athletics aspires to be the premier institution in the Mountain West and recognized as a national leader in intercollegiate athletics with an international reputation for excellence. University of New Mexico Athletics Strategic Plan Page 2
Core Values The core values of UNM Athletics guide our actions and our decisionmaking, and how we conduct ourselves as a department. Student-Athlete Experience - We provide an environment that promotes personal, academic, athletic, and social development. We prepare Lobos for Life! Integrity - We are honest, respectful, and accountable. Excellence - We maximize our efforts and talents to ensure success of the Lobos. Respect - We value the importance of diversity, fairness, goodwill, and sportsmanship. Lobo Pride - We support an atmosphere that embraces school spirit, honors tradition, and develops Lobos for Life. Community and Campus Engagement We are dedicated to integrating our activities and volunteerism into campus life and the community. University of New Mexico Athletics Strategic Plan Page 3
Successes for 2009-2014: ACADEMIC SUCCESS: UNM Student-Athletes recorded: o All-time high cumulative GPA of 3.25 in the fall of 2013 establishing record high cumulative GPA s in six out of the 12 previous terms o Department s all-time highest graduation rate of 61% in 2011 and the second highest of 60% in 2012 o 57% and 55% four-year average graduation rate in 2012-2013, up significantly from the 44% four-year average in 2008 APR scores have significantly improved with a four-year average total score of 974 (2013) compared to 937 (2008). UNM also has had zero teams below the NCAA 930 cut-off score compared to five in 2008 Developed assessment systems to evaluate first year student-athletes capacity to succeed in college Developed partnerships with CAPS (Center for Academic Program Support) and UNM IT Department to provide enhanced tutoring and tech support BRANDING: implemented a consistent Lobo identity for branding and a primary mark (logo) along with Lobos font on uniforms, facilities & signage Licensing revenues set all-time highs in each of the last five years (2009-10 through 2013-14) o # of licensees increased along with retail locations o o Created vintage logos Started expansion into international markets (China, Mexico, New Zealand, Australia & European Union). Align with University expansion when possible. In partnership with Nike N7, reintroduced turquoise Enhanced game day atmosphere celebrating traditions and energizing the home-field environment. o Lobo Prowl & New Mexico Man at Football, Howl Zone, New videoboards at basketball & Lobo Football, Pregame student tailgate at Football, Basketball Intro s, Student-Athlete Excitables, etc. COMMUNICATIONS Launched an enhanced Golobos.com through a new website provider More than 71,000 Facebook likes and 18,000 Twitter followers ranks UNM in top 40 nationally on the collegiate level LoboTV is a leader in the MW Network, streaming most home athletic events and delivering creative videos on a daily basis University of New Mexico Athletics Strategic Plan Page 4
COMMUNITY & CAMPUS ENGAGEMENT Strengthened relationships with UNM employees and students by: o Hosting a campus-wide ice cream social o providing free parking for staff at Isotopes games o offering staff free entrance to Olympic sporting events o distributing football tickets to United Way donors o Providing free suite usage for campus and community entities Recorded over 25,000 hours of community service since the fall of 2011 Annually host events that positively impact the community, these include the APS Backpack Giveaway, Coaches vs. Cancer, Special Olympics and New Mexico High School Activities Association COMPETITIVE EXCELLENCE Finishes for the Learfield Directors Cup in the last three years: 2011-12 35 th, 2012-13 51 st, 2013-14 TBD. All represent the highest non-bcs public school finish in the country Conference Championships: o 2009-10 - 4 o 2010-11 - 4 o 2011-12 - 10 o 2012-13 - 8 o 2013-14 - 8 Individual National Champions: o 2009-10 - 2 o 2010-11 - 0 o 2011-12 - 1 o 2012-13 - 1 o 2013-14 - 1 Academic All-Americans: o 2009-10 - 3 o 2010-11 - 4 o 2011-12 - 4 o 2012-13 - 5 o 2013-14 - 2 Developed Leadership Program entitled Lobos for Life FACILITIES: Completed projects: o Pit renovation - $60m o Baseball Phase - $3.5m o End Zone Club - $3.5m o McKinnon Tennis Center - $2.3m o Soccer/Track Enhancement - $1.5m o Football Videoboard - $1.5m o Football FieldTurf - $1.5m o Softball upgrades - $1.5m o Student-Athlete plaza - $1m University of New Mexico Athletics Strategic Plan Page 5
Completed projects (continued): o Lettermen s Lounge - $1m o Tow Diehm Weight room renovation $1m FINANCIAL STABILITY: 4,490 Lobo Club members, the most in our 82-year history Since 2011, the Lobo Club has received the two largest cash donations in the history of Lobo Athletics and In 2012-13, raised more than $10.3 million, the second best year in Lobo Athletic history Extended the multi-media rights agreement with Learfield through June 2020 Extended the Nike Contract through June 2020 Contracted Learfield/IMG ticketing solutions to enhance outbound ticket sales HUMAN RESOURCES Retained and recognized outstanding employees Enhanced Orientation including development and updating of new departmental employee manual Enhanced work environment with staff events including Isotopes and special event ticket distribution, New employee breakfast, Holiday celebration, staff kickball and flag football games Created a department diversity statement and social media policy INTEGRITY In the past five years, the Compliance education program has been expanded to a multifaceted approach that includes all departments and sports within the Athletic Department as well as organizations and entities within the state of New Mexico including high school coaches associations, athletic directors, counselors, etc. A compliance education plan has been developed and implemented for donors and the university community Good sportsmanship is promoted through pre-game video which includes the Lobo Pledge STUDENT-ATHLETE EXPERIENCE: Developed a partnership with Career Athletes to further connect student-athletes with national employers and career opportunities Engaged the Student-Athlete Advisory Committee (SAAC) to participate in the shared governance of the athletic department Continued growth and development of the Scholar-Athlete Banquet and Student-Athlete Graduation Reception Hired a sports nutritionist to support and improve healthy eating habits and optimize performance and recovery University of New Mexico Athletics Strategic Plan Page 6