ACCESSING AND UNDERSTANDING SECONDARY DATA ON FOOD ACCESS

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ACCESSING AND UNDERSTANDING SECONDARY DATA ON FOOD ACCESS Shared Measurement Training Series April 28, 2016

TODAY S SPEAKERS Lisa Uganski Dietitian / Health Educator Ottawa County Department of Public Health Courtney Pinard Research Scientist, Gretchen Swanson Center for Nutrition Kathryn Colasanti Specialist MSU Center for Regional Food Systems

WHY SHARED MEASUREMENT? Common Agenda Backbone Organization Collective Impact Framework Shared Measurement Constant Communication Reinforcing Activities

PRIORITY AREAS Institutional Procurement Economic Impact Build capacity Healthy Food Access New survey tool

MEASURING FOOD ACCESS Local Primary Data Secondary Data State Primary Data

PREVIOUS TRAININGS OFFERED 1. Overview of Program Evaluation November 16, 2015 1. Overview of the Research Process December 11, 2015 3. Evaluating Economic Impacts of Local Food Systems December 14, 2015 4. Introduction to a Food Access Survey March 15, 2016 http://foodsystems.msu.edu/resources Select Webinars

OVERVIEW OF SECONDARY DATA What is it? Collected by someone other than the user Sometimes publicly available Example of sources: County health departments Vital statistics (birth, death) Hospital, clinic, school records Private and foundation databases City and county governments Surveillance data from government departments

PROS/CONS TO SECONDARY & PRIMARY DATA Secondary Readily available and inexpensive Less hassle and expertise needed to collect Type of data collected not determined by you Obtaining additional data to clarify not possible Technical skills in analyzing and interpreting PROS CONS Primary Tailored information to answer specific questions Control the quality of the data Deciding why, what, how, when to collect Designing quality instruments Obtaining funding, resources, staff, etc. Ethical considerations (e.g., consent) Start with secondary, maximize use of existing resources Complementary sources of data Fill gaps in understanding with carefully planned primary data collection

DISCLAIMER No ownership No vested interests Users just like you Not an exhaustive list

OCFPC STRATEGIC PLANNING The Ottawa County Food Policy Council (OCFPC) has completed two strategic planning processes (in 2012 and 2015). Both times, the OCFPC used primary and secondary data sources to help guide the planning process. Started with secondary data analysis; then collected primary data

SECONDARY DATA SOURCES Ottawa County Behavioral Risk Factor Survey (BRFS) Greater Ottawa County United Way Household Survey County Health Rankings Feeding America Map the Meal Gap Feeding America Hunger Study 2013 USDA Food Desert Locator

OTTAWA COUNTY BRFS Conducted every three years on the broader adult population in Ottawa County. BRFS respondents were reached through randomly sampled land line and mobile phone numbers. Their results were compared across five geographic sections within the county: NW, NE, Central, SW and SE. This data allows the OCFPC to determine where to focus its specific efforts.

Nine in ten adults (92.0%) say they always have enough to eat and are able to eat the foods they want (90.0%). Food Access and Sufficiency Food Sufficiency Access to Foods Wanted Always have enough to eat 92.0% No, 10.0% Sometimes don t have enough to eat 5.8% Yes, 90.0% Often don t have enough to eat 2.2% (n=2003) (n=1907) Q17.1: Which of the following statements best describes the food eaten in your household within the last 12 months? Would you say that Q17.2: Were these foods always the kinds of foods that you wanted to eat? 13

Among Ottawa County adults, the groups most likely to experience food insufficiencies are: younger (< age 35), Hispanic, those with less than a high school education, impoverished (incomes less than $35K), and living in the central region. Sometimes/Often Don t Have Enough to Eat* (Total Sample) (n=2003) 8.0% *Among all adults, the proportion who reported consuming five or more drinks per occasion (for men) or four or more drinks per occasion (for women) at least once in the previous month. Food Sufficiency Sometimes/Often Don t Have Enough to Eat by Demographics Age 18-24 25-34 35-44 45-54 55-64 65-74 75+ Gender Male Female Race/Ethnicity White, Non-Hispanic Other, Non-Hispanic Hispanic Poverty Level Below Poverty Line Above Poverty Line 5.7% 6.8% 3.1% 1.7% 0.2% 8.4% 7.5% 7.1% 8.8% 4.3% 16.4% 12.5% 15.0% 21.3% Education < High School High School Grad Some College College Grad HH Income <$20,000 $20,000-$34,999 $35,000-$49,999 $50,000-$74,999 $75,000+ Region Northwest Northeast Central Southwest Southeast 2.7% 2.2% 4.8% 1.1% 8.5% 10.2% 6.1% 7.9% 18.2% 13.1% 8.5% 5.0% 16.1% 14.1% 14

GREATER OTTAWA COUNTY UNITED WAY HOUSEHOLD SURVEY Data available in the 2015 Community Assessment for Ottawa County Published every 3 years Four focus areas: Education, Financial Stability, Health and Basic Needs Provides benchmarks to gauge progress, and foster community engagement around meeting the community s needs. http://www.ottawaunitedway.org/communityassessment

COUNTY HEALTH RANKINGS http://www.countyhealthrankings.org/ The Rankings are based on a model of population health that emphasizes the many factors that, if improved, can help make communities healthier places to live, learn, work and play. Building on the work of America's Health Rankings, the University of Wisconsin Population Health Institute has used this model to rank the health of Wisconsin s counties every year since 2003. Uses many secondary data sources

FEEDING AMERICA MAP THE MEAL GAP http://map.feedingamerica.org/county/2013/overall Map the Meal Gap generates two types of community-level data: County-level food insecurity and child food insecurity estimates by income categories An estimate of the food budget shortfall that food insecure individuals report they experience.

FEEDING AMERICA HUNGER IN AMERICA 2014 STUDY Provides comprehensive demographic profiles of people seeking food assistance through the charitable sector and in-depth analyses of the partner agencies in the Feeding America network. Conducted every 4 years The most recent involved 60,000 clients (client surveys) and 32,000 partner agencies (agency surveys) The OCFPC partners with Feeding America West Michigan, and they were able to share data specific to Ottawa County. This was the first time the study has been used to generate county-specific data.

USDA FOOD ACCESS RESEARCH ATLAS Presents a spatial overview of food access indicators for low-income and other census tracts using different measures of supermarket accessibility Provides food access data for populations within census tracts Offers census-tract-level data on food access that can be downloaded for community planning or research purposes.

VALUE AND IMPACT OF SECONDARY DATA It is much less expensive to collect secondary data than to obtain primary data. Can save a lot of time. Helps define the problem and focus efforts. Larger sample sizes Prevents unnecessary efforts-secondary data might be sufficient to solve the problem. For this reason, a search of secondary data sources should always come before primary research!

BRFSS Behavioral Risk Factor Surveillance System Adults living in households in the US Began in 1984, conducted annually Available free online in ASCII and SAS formats Certain data points incorporated into user friendly database (e.g., County Health Rankings)

MICHIGAN BRFSS State-level data reported annually Local and regional data based on 3-year averages Fruit and vegetable consumption questions included in odd years www.michigan.gov/mdhhs Keeping Michigan Healthy Health Statistics and Reports MiBRFSS

FEEDING AMERICA MAP THE MEAL GAP Composite of secondary data Search by county or congressional district Food insecurity estimated based on calculation Poverty rates, unemployment rates, median income, race/ethnicity, home ownership American Community Survey, Bureau of Labor Statistics Multi-year averages (2009-2013) Money required to meet food needs National average of $16.28 per person per week County-specific cost of food index based on Nielsen data

www.communitycommons.org Free but requires personal login

Start by selecting a state and a county or multi-county area.

Households receiving SNAP benefits available by census tract and by race/ethnicity.

ENVIRONMENTS SUPPORTING HEALTHY EATING INDEX (ESHE) http://www.communitycommons.org/groups/childhood-obesity-gis/eshe/ State-Level ESHE Index Sales tax for chips and soda at vending machines Sales tax for chips and soda at retail stores Quality of meals at child care Quality of school meals A la carte items in schools Nutrition education in schools Commercial advertising in schools

ENVIRONMENTS SUPPORTING HEALTHY EATING INDEX (ESHE) Ingham County Ranks 69 of 83 among Michigan counties Ranks 15 of 29 among peer counties nationally

NATIONAL EQUITY ATLAS www.nationalequityatlas.org Regions included: Ann Arbor, MI: Washtenaw Detroit City Detroit-Warren-Livonia, MI: Wayne, Lapeer, Livingston, Macomb, Oakland, St. Clair Flint, MI: Genesee Grand Rapids-Wyoming, MI: Barry, Ionia, Kent, Newaygo Kalamazoo-Portage, MI: Kalamazoo, Van Buren Lansing-East Lansing, MI: Clinton, Eaton, Ingham South Bend-Mishawaka, IN-MI: St. Joseph, Cass (MI) Updating and expanding

NCCOR CATALOGUE OF SURVEILLANCE SYSTEMS

KEY TAKE-AWAYS Secondary data is readily available and very useful Measurement is never perfect The smaller the region and the smaller the sub-population, the higher the margin of error Remember to consider what is NOT represented Let s learn together! Image courtesy of http://www.noogenesis.com/pineapple/blind_men_elephant.html

Questions?