THE DAVID BECKHAM ACADEMY PROGRAMME REVIEW
CONTENTS 1. EDUCATIONAL DAY VISITS 2. SOCCER CAMPS 3. 7 23 CLUB 4. COACH EDUCATION 5. CORPORATE EVENTS 6. COLLEGE 7. FESTIVALS AND TOURNAMENTS 8. OUTREACH 9. MISCELLANEOUS 10. PROJECTS UNDER DEVELOPMENT
EDUCATIONAL DAY VISITS PROGRAMME DESIGNED PRE SEPTEMBER 2005 BASED ON COMBINATION OF ON THE PITCH ACTIVITIES AND CLASSROOM BASED CHALLENGES LINKED TO KEY CROSS CURRICULA SKILLS INVITATIONS THROUGH RELATIONSHIP WITH YOUTH SPORTS TRUST (YST) REVIEWED BY DFES ATTRACTED 3 YEAR SPONSORSHIP DEAL WITH VW TRANSPORT PROVIDED FREE OF CHARGE TO LOCAL SCHOOLS TO DATE 22,000 CHILDREN HAVE ATTENDED INCLUDES CHILDREN FROM LOCAL AND DISTANCE SCHOOLS SPECIFICALLY DESIGNED FOR PUPILS IN KEY STAGES 2; 3 AND 4 CHILDREN RECEIVE CERTIFICATE AND SOUVENIR ADIDAS DBA, VW FOOTBALL
SOCCER CAMPS PROGRAMME DESIGNED PRE SEPTEMBER 2005 DEVELOPED TO INCLUDE 1; 3 AND 5 DAY CAMPS INCLUDES VARIOUS ADIDAS KIT PACKAGES CONTENT CONSISTS OF A COMBINATION OF PITCH BASED ACTIVITIES WITH ADDITIONAL CLASSROOM GAME DEPENDING ON LENGTH OF CAMP ABILITY TO ENROL 192 CHILDREN AS A MAXIMUM NUMBER PER CAMP RECENT CAMPS (FROM JANUARY 2007) HAVE EXCEEDED 150 CHILDREN ON A REGULAR BASIS PREDICTED NUMBERS PER YEAR APPROX 3000+ APPROX NUMBERS TO DATE (SINCE OCTOBER 2005) 5500 6000 ATTENDEES INCLUDE MANY FROM OVERSEAS DAVID S S PARENTS ASSIST WITH PRESENTATIONS EACH CHILD RECEIVES CERTIFICATE AND MEDAL
7 23 CLUB PROGRAMME DESIGNED PRE SEPTEMBER 2005 OPERATES 4 TIMES PER WEEK MONDAY; TUESDAY (TEAM TRAINING) AND THURSDAY EVENINGS AND SATURDAY MORNINGS TARGET GROUPS INCLUDE PRE-SCHOOL THROUGH TO KEY STAGE 4 (5 YEARS TO 16 YEARS) BASED ON PAY AS YOU GO CHILDREN RECEIVE COACHING ONLY BLOCK BOOKING SYSTEM CURRENT NUMBERS ARE BETWEEN 400 500 (ABOUT TO LAUNCH NEW MINI LEAGUE ON SATURDAY)
COACH EDUCATION DBA RECOGNISED AWO FROM MAY 2007 ABILITY TO DELIVER ALL COACHING COURSES FROM LEVEL 1 THROUGH TO LEVEL 3 IN HOUSE AND LEVEL 4 (IN PARTNERSHIP WITH FA) OTHER COURSES INCLUDE FULL RANGE OF MEDICAL QUALIFICATIONS; SPORTS SCIENCE AND PSYCHOLOGY STRONG POSSIBILITY OF DBA BECOMING REGIONAL CENTRE OF COACHING EXCELLENCE STRONG IN HOUSE TEAM OF EXPERIENCED TUTORS LESS EXPERIENCED STAFF BEING MENTORED RECENT RELATIONSHIP WITH SONY WILL ENHANCE OUR CAPABILITY SOME INNOVATIONS WILL PLACE DBA AT FOREFRONT OF COACH EDUCATION ON BOTH A NATIONAL AND INTERNATIONAL BASIS
CORPORATE EVENTS HAVE DEVELOPED A STRONG CORPORATE BUSINESS ARM EVENTS RANGE FROM SMALL GROUPS FOR TRAINING AND PRACTICE PURPOSES; 11 v 11 GAMES TO FULL BLOWN MULTI TEAM TOURNAMENTS EUROPEAN CORPORATE CUP BLUE RIBAND EVENT OF THE YEAR TEAMS PAY TOP END ENTRANCE FEE AND WEAR ADIDAS TEAM KITS. INCLUDES CELEBRITY MANAGERS; LEGENDS TEAMS; TEAM DVD OF ACTION; POST EVENT PARTY AND CONTRIBUTE TO DBA CHARITY,THE SHINE FOUNDATION EVENT ORGANISED AT CHRISTMAS TIME ATTENDED BY DAVID BECKHAM DB PRESENTS MEDALS AND TROPHIES AND POSES FOR INDIVIDUAL PHOTOGRAPHS WITH EACH PLAYER/TEAM
COLLEGE DEVELOPED A RELATIONSHIP WITH LOCAL COLLEGES DELIVER COACH EDUCATION COURSES ON BEHALF OF COLLEGES AND UNIVERSITY WORK WITH ONE LOCAL COLLEGE IN PARTICULAR UP TO 36 STUDENTS ATTEND ON A REGULAR BASIS 3 x PER WEEK REGULAR GAMES ON A WEDNESDAY AFTERNOON DBA RECEIVES FUNDED PAYMENTS PER HEAD COMBINATION OF FOOTBALL BASED PRACTICAL AND ACADEMIC STUDIES HAS PROVED TO BE RELIABLE EMPLOYMENT PATHWAY FOR SELECTED STUDENTS
YOUTH FESTIVALS AND TOURNAMENTS SELECTED DAYS OF THE YEAR MAINLY THROUGH THE CLOSE SEASON MONTHS TARGET GROUPS INCLUDE CLUB AND SCHOOL SIDES BOTH FROM LOCAL AND DISTANCE ACTIVITIES INCLUDE COACHING AND TOURNAMENT PLAY SELECTED EVENTS INCLUDE VW U12 TOURNAMENT AS PART OF SEARCH FOR ENGLISH REPRESENTATIVE IN YOUTH WORLD CUP EVENT IN GERMANY IN 2006 HUGE POTENTIAL FOR NATIONAL AND INTERNATIONAL TOURNAMENTS CENTRED AROUND DBA LONDON-LA LA-BRAZIL
OUTREACH PROJECTS CURRENTLY WORKING WITH VW ON SUMMER TOUR OF COUNTY SHOWS ATTEMPTS TO RAISE AWARENESS OTHER VW PROJECTS INCLUDE INDIVIDUAL SCHOOL VISITS FOR PRIZE WINNERS CURRENTLY INVOLVED IN A PILOT PROGRAMME WITH THREE DISTANCE SPORTS COLLEGES IN ATTEMPT TO TRAIN LOCAL CHILDREN TO DEVELOP REQUIRED SKILLS TO DELIVER DBA EDUCATIONAL DAY VISIT PROGRAMME TO LOCAL SCHOOLS UNDER THE GUIDANCE AND SUPERVISION OF DBA STAFF
MISCELLANEOUS DEVELOPING RELATIONSHIPS WITH A HOST OF OUTSIDE AGENCIES INCLUDING THE FOLLOWING: - THE FA - THE YOUTH SPORTS TRUST - SPORT ENGLAND - ENGLISH SCHOOLS FA - ENGLISH COLLEGES - THE AMATEUR FOOTBALL ALLIANCE - NEET PROJECT - MARTIN SHAW KING TRUST (BME) - LOCAL COUNTY FA s - DISABILITY GROUPS - STREET LEAGUE
PROJECTS CURRENTLY UNDER DEVELOPMENT EDUCATIONAL SCHOOLS DAY VISIT PROGRAMME DBA PLAYER SCHOLARSHIP TEAMS INTERNATIONAL TOURS DOMESTIC AND INTERNATIONAL TOURNAMENTS EXPANSION OF 7-237 CLUB, GLOBAL MEMBERSHIP 7-23 MEMBERSHIP SCHEME 7-23 NEWSPAPER 7-23 MERCHANDISING COACH EDUCATION INTERNATIONAL CLINICS AND SYMPOSIUMS