Asian Studies. Jukka Lahtinen. at Helsinki Metropolia University of Applied Sciences Program Director: Managing Director, Avaintulos Oy

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1 Avaintulos Oy Piirukatu 13, Tampere Telephone STUDY PROGRAM Helsinki Metropolia University of Applied Sciences Asian Studies at Helsinki Metropolia University of Applied Sciences Program Director: Managing Director, Avaintulos Oy

2 Avaintulos Oy Piirukatu 13, Tampere Telephone COURSE PROGRAM Helsinki Metropolia University of Applied Sciences Asia-Pacific as a Business Area (LX00AD , 5 cr) Course Director: Managing Director, Senior Marketing Lecturer

3 LX00AD Asia-Pacific as a Business Area (5 cr) Rationale The course is designed to introduce the complex diversity of the Asia-Pacific Region as a business area and the dynamics of businesses in 21 Asia-Pacific countries and in 4 regions. The course will concentrate on the business opportunities and challenges in the fastest growing business area in the world; a special focus is given for the performance of Asia-Pacific countries in global economy. The course particularly focuses on historical backgrounds, economic performances, governance frames, business cultures and practices, and for social structures in preparing companies to organize their businesses in the Asia-Pacific Region. Aims Understanding business dynamics together with cultural values equips the participants with a necessary marketing and management knowledge as well as analytical skills for the effective strategic marketing in the Asia-Pacific Region. A greater insight will be given into the administrative modes, business negotiation styles and other cultural aspects to build an important framework whilst starting businesses in the Asia-Pacific Region. Teaching and Learning Strategies The course will be arranged as an intensive weekend course (24 lecture hours). You are encouraged to become an active information seeker and user in Asian business and business cultures.

4 LX00AD Asia-Pacific as a Business Area (5 cr) Assessment and Assessment Weighting To pass the module the student must achieve a minimum of 50 points from 100 points. Division of modules: Written Examination 50 % Project Work Report (Group Work) 50 % Literature Ulrich Dave Sutton Robert (ed.): Asian Leadership. What Works? The McGraw-Hill Companies, Singapore Backman Michael Butler Charlotte: Big in Asia. 30 Strategies for Business Success. Palgrave Macmillan Ltd., USA 2007 or newer publication. Other materials, given by the lecturers, will be delivered for Tuubi. Schedule Course Director Exams to Be Held: Friday To be informed later. Saturday To be informed later. Saturday To be informed later. Course Director and Lecturer in charge for arrangements is Mr., Managing Director/Senior Marketing Lecturer.

5 Friday Organizing the Course & Task Definition for the Project Works Course arrangements: rationale, aims, program, schedules and assessment Defining the Project Works and organizing the working groups Managing Director, Mr., Avaintulos Oy (in English: Key Results Ltd.) Asia-Pacific Region in a Nutshell, Part 1 General Introduction Historical Overview: Colonial era, independencies, political situation in the Region Geographical Facts in 2014: Countries/Regions, total area, arable land, forests Population: Amounts, growth per annum, urban/rural population Asia-Pacific Region in a Nutshell 2, Part 2 Economic Indicators Division of Industries: Labor force, share of services, industry and agriculture Performances in : Total and per capita GDP, GDP growth forecasts (PPP) Foreign Trade: Savings rates, current account balancies, exports and imports Financial Position: Foreign debts, reserves, inflation, currencies Dinner Break Fundamentals of Asian Business Cultures and Negotiation Styles Main religions in the Asia-Pacific and their impacts for businesses Diffrences between Western and Asian business cultures Thesis Education Manager, Ms. Susanna Lahtinen, Avaintulos Oy

6 Saturday Japan as a Business Area Past, Present and Future Japan The economic Powerhouse in Asia-Pacific Japanese economic crisis: reasons and consequences for macro and micro level Japanese way of doing business in Asia Marketing of European products for Japan Managing Director, Ms. Jaana Pukkila, Parwa Oy Ltd Lunch Break Indonesia as a Business Partner for Western Companies Indonesia as a Business Area Profile 2014 Indonesia in its Macroeconomic Condition: Trade, Industrial Policies, Investments Indonesian Business Culture and Protocol Managing Director, Ms. Cynthia Mäkipää, Tiamar Hospitality Event and Trade Consulting

7 Saturday Presentations of the Project Works Part One Presenting the Project Works given at (30 minutes per group) 4 groups, 4 countries Group Group Group Group 4 Questions, discussion and evaluation Education Manager, Ms. Susanna Lahtinen, Avaintulos Oy / Lunch Break Presentations of the Project Works Part Two 5 groups, 5 countries Group Group Group Group Group 9 Susanna Lahtinen / Closing Remarks and Feedback Participant s course evaluation and feedback on the course Course Director s feedback on the course and on the Project Works

8 LX00AD Asia-Pacific as a Business Area (5 cr) PROJECT WORK TOPICS The participants of this course will prepare a written report on one of the Asia-Pacific countries on 3 of the 4 issues mentioned below. The size of the project work group is 3-4 students. The written report is required in order to pass the course. The report accounts for 50 % of the final grade. The exam, held on lectures, lecture materials and literature, accounts for another 50 %. Working groups will be formed and topics will be given on Friday, September 19, The reports must be completed by Thursday, October 16 at All the reports must be sent together (as one set) for my address: jukka@avaintulos.fi. Some specified parts of the reports will be presented on Saturday Report topics are as follows: 1. General overview over the country's history and historical events that play a major role in its economic development. 2. What are the reasons or factors that have affected positively or negatively to the economic development of the country? In your report, make use of the SWOT-analysis, too. 3. The main characteristics of business cultures, inclusive the following topics: Business manners and business negotiation styles Main religions and how they should be taken into account as doing business in the country. 4. An analytical description on environmental or social challenges in Your target country. Course Director

9 Avaintulos Oy Piirukatu 13, Tampere Telephone COURSE PROGRAM Helsinki Metropolia University of Applied Sciences Business in China (LX00AD , 5 cr) Course Director: Senior Marketing Lecturer, Managing Director

10 LX00AD Business in China (5 cr) Rationale The course introduces the students to social, cultural, political and economic diversity of 'Greater China Region (People s Republic of China, Hong Kong SAR, Macau SAR and Taiwan Province) as a business area. The course provides the participants an overview of the emerging patterns and modes of trade and investment. The main purpose of the course is to illustrate the reasons, forms, speed and various consequences of China's economic growth since The countries and regions in focus are: People s Republic of China, Hong Kong SAR, Macau SAR, Taiwan Province, Japan, Mongolia, South Korea and North Korea. Aims Understanding the history and development of Greater China Region and China s socio-economic, cultural and political environment. One aim of the course is to get the students acquainted with the characteristics of China s economic development as well as China s performance in global economy. A greater insight will be given into the business models and modes of Greater China Region and especially into the opportunities for Finnish and European companies in China Business. Teaching and Learning Strategies The course will be arranged as an intensive weekend course (24 lecture hours). You are encouraged to become an active information seeker and user in the business and business cultures of Greater China Region and Japan.

11 LX00AD Business in China (5 cr) Assessment and Assessment Weighting To pass the module the student must achieve a minimum of 50 points from 100 points. Division of modules: Essay on East Asia (Individual Work) 50 % Textbook Analysis (Group Work) 30 % Interview of a China-Expert (Group Work) 20 % Literature Bouee, Charles-Edouard: China s Management Revolution. Spirit, Land, Energy. Palgrave Macmillan, Morgan, Morry: Selling Big to China. Negotiating Principles for the World s Largest Market. John Wiley & Sons (Asia) Pte. Ltd., Other materials, given by the lecturers, will be delivered for Tuubi. Schedule Exams to Be Held: Friday No Written Exam. Saturday Saturday Course Director Course Director and Lecturer in charge for arrangements is Mr., Managing Director/Senior Marketing Lecturer.

12 Friday Organizing the Course & Task Definition for the Project Works Course arrangements: rationale, aims, program, schedules and assessment Defining the Project Works and organizing the working groups Managing Director, Mr., Avaintulos Oy (in English: Key Results Ltd.) 'Greater China': 4 different Chinas, 55 Ethnic Groups, Hundreds of Cultures 1. China in a Nutshell: Recent history of the region 2. Political situation in Greater China Region 3. Economic development of P.R. China, Hong Kong, Macau and Taiwan 4. Economic development of South Korea, North Korea, Mongolia and Japan Dinner Break China s Old and New MegaTrends 5 Dreams of Chinese citizens & families in China s old MegaTrends Description of John Naisbitt s 8 MegaTrends What should we learn on these 8 Pillars of China s New Society? Discussion and consequences Where is China going to and how will it succeed? Education Manager, Ms. Susanna Lahtinen, Avaintulos Oy

13 Saturday Chinese Business Cultures Basic issues in Chinese culture Traditional Chinese philosophies and religions Chinese culture in the era of transition: cultural dynamics and diversity Chinese business etiquette How European businessmen should behave with the Chinese businessmen Important things to remember: Gifts, manners, negotiation styles Managing Director, Ms. Lu Wei, Gateway Europe-China Link Lunch Break Chinese Business Negotiation Styles A cultural frame of reference in Asia Background for negotiations Negotiation strategies and practises Differences in the value systems between the East and the West Chinese concept on relationships (Guanxi) Managing Director, Mr. Juha Moilanen, ChinaWorks Finland Ky

14 Saturday Presentations of the Project Works Part One Presenting the Project Works given at (30 minutes per group) 4 groups Group Group Group Group 4 Questions, discussion and evaluation Education Manager, Ms. Susanna Lahtinen, Avaintulos Oy / Lunch Break Presentations of the Project Works Part Two 5 groups Group Group Group Group Group 9 Susanna Lahtinen Closing Remarks and Feedback Participant s course evaluation and feedback on the course Course Director s feedback on the course and on the Project Works Susanna Lahtinen

15 LX00AD Business in China (5 cr) PROJECT WORK TOPICS The participants of this course will prepare 3 written reports on China, on the issues mentioned below. The size of the project work group is 3-4 students (topics 2 and 3). The written reports are required in order to pass the course. The reports account for 100 % of the final grade. Working groups will be formed and the topics will be given on Friday, October The reports must be completed by Thursday, November 20 at All the reports must be sent together (as one set) for my address: jukka@avaintulos.fi. Some specified parts of the reports will be presented on Saturday Report topics are as follows: 1. Write an Individual Essay on business or business cultures in China, Hong Kong, Macau, Taiwan, Japan or South Korea. Give a detailed argumentation for Your descriptions. Weight of the exercise 1: 50 % of the grade (max 10 pages) 2. a Write an analytical description on the main contents of the textbook, chosen by Your group. 2.b What is the main message of the textbook examined by You to Finnish or European businessmen and -women? Weight of the exercise 2.a 2.b: 30 % of the grade (max 8 pages) 3. Write a report on the discussions with a business executive or expert from his or her own experiences in China-businesses. You are free to choose a Finnish or a foreign expert. It is up to You, too, to decide what questions You ask from the person You interviewed. Weight of the exercise 3: 20 % of the grade (max 6 pages) Course Director

16 Avaintulos Oy Piirukatu 13, Tampere Telephone COURSE PROGRAM Helsinki Metropolia University of Applied Sciences Human and Environmental Challenges of Asia-Pacific (LX00AD , 5 cr) Course Director: Senior Marketing Lecturer, Managing Director

17 LX00AD Human and Environmental Challenges of Asia-Pacific (5 cr) Rationale The objective of the course is to get the students acquainted with the costs and problems risen after the long era of economic growth in the region. Accordingly, the emphasis is in the opportunities of foreign companies, public institutions, citizens and NGOs to solve the huge human, social and environmental problems of local people, villages, cities and national economies. Aims Understanding the human, social, economic and environmental problems and threats connected to organizing and producing welfare services in the Asia-Pacific Region. One aim of the course is to get the students acquainted with the challenges related to forests, agriculture and food production, position of women, child labor, pollution of waters, air and land as well as urbanization, Mega-Cities, infrastructure and recent applications of sustainable development policy in some Asia-Pacific countries. A greater insight will be given into some selected Case Studies and Exercises as well as for selected Welfare Indicators (HDI, QOL, SWL ). Teaching and Learning Strategies The course will be arranged as an intensive weekend course (24 lecture hours). You are encouraged to become an active information seeker and user in the human, social and environmental challenges and solutions of Asia-Pacific Region.

18 LX00AD Human and Environmental Challenges of Asia-Pacific (5 cr) Assessment and Assessment Weighting To pass the module the student must achieve a minimum of 50 points from 100 points. Division of modules: Project Work Report (Group Work) 50 % Welfare Report Analysis (Group Work) 50 % Literature Brown Lester R.: State of the World 2012 (available in Finnish, too). Worldwatch Institute, Washington United Nations: The Millennium Development Goals Report United Nations, New York Other materials, given by the lecturers, will be delivered for Tuubi. Schedule Exams to Be Held: Friday No Written Exam. Saturday Saturday Course Director Course Director and Lecturer in charge for arrangements is Mr., Managing Director/Senior Marketing Lecturer.

19 Friday Organizing the Course & Task Definition for the Project Works Course arrangements: rationale, aims, program, schedules and assessment Defining the Project Works and organizing the working groups Managing Director, Mr., Avaintulos Oy (in English: Key Results Ltd.) Millennium Development Goals (MDGs) What is development? The background of MDGs MDG: 8 Goals and 21 Targets How to achieve MDGs? Education Manager, Ms. Susanna Lahtinen, Avaintulos Oy Dinner Break Asian Environment Is There Still Hope Left? Millennium Development Goals (MDG) Success stories and setbacks Quality of Life Index (QOL) Human Development Index (HDI) Corruption: The phenomenon itself, reasons, effects and solutions

20 Saturday Agriculture, Food Production and Forest Issues in Asia-Pacific Region Agriculture, fishery, livestock and irrigation Food production and nutrition Forestry issues and erosion in Asia-Pacific countries Case: Malaysian palm oil industry: Pros and cons, Social and environmental impacts Susanna Lahtinen Lunch Break Energy Issues in Asia-Pacific/China Case: Three Gorges Dam Overview of Energy Issues in Asia-Pacific: Demand, supply and production Energy in China Case: Three Gorges Dam Positive and negative effects of the Dam now as it is producing energy Lessons learned from the project Susanna Lahtinen

21 Saturday Presentations of the Project Works Part One Presenting the Project Works given at (30 minutes per group) 4 groups Group Group Group Group 4 Questions, discussion and evaluation Education Manager, Ms. Susanna Lahtinen, Avaintulos Oy / Lunch Break Presentations of the Project Works Part Two 5 groups Group Group Group Group Group 9 Susanna Lahtinen Closing Remarks and Feedback Participant s course evaluation and feedback on the course Course Director s feedback on the course and on the Project Works Susanna Lahtinen

22 LX00AD Human and Environmental Challenges of Asia-Pacific (5 cr) PROJECT WORK TOPICS (to be finalized in a working group of 3-4 students) Prepare two (2) written Project Work Reports by Thursday at Project Work Groups will be defined on Friday during the lectures by Mr.. The students should give the names of the participants in their working group, addresses and student numbers for the Course Director, latest on Friday Topic 1: Write an analytical report on one of the mega-size environmental or social challenges in the Asia-Pacific Region. You can focus Your report for a certain country or a city or even a smaller administrative unit. You are also free to focus Your report for a greater sub-region like South Asia, South-East Asia or East Asia. The students propose the topic for the Course Director who accepts the plan suggested by the students. Here are some examples on the topics: Overpopulation, Women's position in Asia, Child labor, Energy problems, Forest industry in Asia, De-forestation, Agriculture, Food safety, Fishing, Sea-waters pollution, Climate change in Asia, Avian Flu, Three Gorges Dam, Palm Oil Industry... You are free to suggest other topics, too. The topics mentioned before were just hints to help You to define Your final topic and its scope. (share of the grade 50 %, length max 15 pages)

23 LX00AD Human and Environmental Challenges of Asia-Pacific (5 cr) Topic 2: Prepare a report (max 15 pages) on the publication The Millennium Development Goals Report 2014, published by United Nations or Asian Development Outlook 2014 Update, published by Asian Development Bank (ADB, And, make some suggestions on the opportunities of foreign companies, public institutions, citizens and NGOs to solve the huge social and environmental problems of local people, villages, cities and national economies. Remember that Your argumentation is crucial in my evaluation. (share of the grade 50 %, length pages) In both of the reports: make analysis, give argumentation for what You present and use references in Your reports. Typically these kind of project works should have cover sheet, table of contents, references (quotation marks), reference list, page numbering as well as the names and student numbers of the participants. Hopefully You succeed to finalize Your Reports successfully, and, in a given schedule. My address is: jukka@avaintulos.fi. Course Director

24 Avaintulos Oy Piirukatu 13, Tampere Telephone Course Program Helsinki Metropolia University of Applied Sciences Sourcing from Asia (LX00AD , 5 cr) Course Director: Senior Marketing Lecturer, Managing Director

25 LX00AD Sourcing from Asia (5 cr) Rationale The course introduces the students to global approach on Asian sourcing and supply chain management activities. The objective of the course is to classify various types of sourcing, to suggest different suitable sourcing choices and to examine the paths leading to an effective sourcing channels from China and other Asia-Pacific countries. Aims Understanding International Sourcing (IS) strategy, sourcing planning from China, sources of quality problems and solutions of quality control in sourcing from China, Asian logistics and transport infrastructures. One aim of the course is to get the students acquainted with the dimensions of Intellectual Property Rights (IPR) in sourcing. Also, Case studies and Examples are central aims of this course. Teaching and Learning Strategies The course will be arranged as an intensive weekend course (24 lecture hours). You are encouraged to become an active information seeker and user in Asian sourcing activities.

26 LX00AD Sourcing from Asia (6 cr) Assessment and Assessment Weighting To pass the module the student must achieve a minimum of 50 points from 100 points. Division of modules: Project Work Report (Group Work) 70 % Interview of a Sourcing Expert (Group Work) 30 % Literature Nassimbeni Guido Sartor Marco: Sourcing in China. Strategies, Methods and Experiences. Palgrave Macmillan Ltd., Great Britain 2006 or newer. Lord James Vincent: The Essential Guide for Buying from China s Manufacturers. 10 Steps to Success. BookSurge Publishing, USA Other materials, given by the lecturers, will be delivered for Tuubi. Schedule Course Director Exams to Be Held: Friday No Written Exam. Saturday Saturday Course Director and Lecturer in charge for arrangements is Mr., Managing Director / Senior Marketing Lecturer.

27 Friday Organizing the Course & Task Definition for the Project Work Course arrangements: rationale, aims, program, schedules and assessment Defining the Project Works and organizing the working groups Managing Director, Mr., Avaintulos Oy (in English: Key Results Ltd.) International Sourcing (IS) and Offshore Outsourcing as a Success Factor Sourcing Approaches The Rugman Model Research results & cases What is International Sourcing? What is Offshore Outsourcing? Why Should the company outsource? Why Offshore Outsourcing fails? Dinner Break Protecting Intellectual Property Rights (IPR) in Asian Business ASEAN Foreign Trade Policy Harmonisation and Implementation in ASEAN IPR in Selling to Asian countries and in sourcing from Asian countries IPR: copyright, trademarks and patents Protection of IPR: an overview Policy within AFTA: National Law, application and enforcement in member states Lawyer, Mr. Ross Kamarul-Baharin, Lex Pacta International

28 Saturday Purchasing from China Main Issues Logistics Payment terms IPR in China Examples, cases and discussions Managing Director, Mr. Juha Moilanen, ChinaWorks Finland Ky Lunch Break Purchasing from China Sourcing market segmentation Purchasing: History, present and trends Purchasing directly from the manufacturer Purchasing through middlemen Juha Moilanen

29 Saturday Presentations of the Project Works Part One Presenting the Project Works given at Each group has 40 minutes to present their reports plus 5 minutes for discussions Presentation of 3 groups : Group : Group : Group 3 Questions, discussion and evaluation Education Manager, Ms. Susanna Lahtinen, Avaintulos Oy / Lunch Break Presentations of the Project Works Part Two Presentation of 3 groups : Group : Group : Group 6 Questions, discussion and evaluation Susanna Lahtinen Closing Remarks and Feedback Participant s course evaluation and feedback on the course Course Director s feedback on the course and on the Project Works Susanna Lahtinen

30 LX00AD Sourcing from Asia (5 cr) PROJECT WORK TOPICS The participants of 'Sourcing from Asia' course will prepare 2 written reports on Asia-businesses (3-4 students per group). Maximum length of the report is totally pages (including both topics). Sending of the reports in a given schedule is required in order to pass the course. All the reports must be completed by Thursday, April 9, 2015 at Send the whole set of Your reports to my address: jukka@avaintulos.fi. Report topics are as follows: A. Project Work (70 %) You are planning to buy raw materials and components for Your end products from China. Your factory is locating in Europe (define the location). Your end products will be exported to European Union markets. Anyhow, around 30 % of those products are targeted for Chinese markets. Give a short overall description on the product You manufacture. Instead of China You are free to choose India. 1. How do You stress different supplier selection criterias in choosing and evaluating Your final sourcing candidates? Give a short argumentation for each of the criterias You stress in Your choice. 2. What kind of sourcing model You build for Your purchases from China (purchases directly from Chinese manufacturers, purchasing through a middleman, creating company's own subsidiary or IPO or M & A)? Remember argumentation!

31 LX00AD Sourcing from Asia (5 cr) PROJECT WORK TOPICS A. Project Work (70 %) 3. What kind of legal aspects and risk scenarios are important to consider in this kind of decision making process? How can You reduce the risks? 4. How can You assure that the quality of the purchased items will meet Your and Your customers' requirements? 5. What kind of personnel issues (in Your own country and in China) must be considered after the decision on starting Sourcing from China has been done? B. Interview of a Sourcing Expert (30 %) Write a report on the discussions with a sourcing expert (buyer) from his or her own experiences in China or in India sourcing. You are free to choose either a b2b- or a b2c -expert. You are free to choose the questions You ask from Your interviewee, too. Course Director