Designation Institution Period. BSMED,Bharathiar University, Coimbatore. BSMED,Bharathiar University, Co-operative Management,

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1 Dr. S. MAHALINGAM M.A (Eco)., M.Sc (Psy)., DLL., MBA., Ph.D., Professor AREA OF SPECIALISATION: Marketing Research & Advertising Consumer Behaviour Brand Management Retail Management Customer Relationship Management Strategic Management EXAMINATION PASSED IN: UGC-NET in Management: December 1999 UGC-NET in Management: December 2000 TOTAL EXPERIENCE: Teaching Experience: 27 Years Research Experience: 18 Year Designation Institution Period Professor BSMED,Bharathiar University, Coimbatore Till Date BSMED,Bharathiar University, Associate Professor Coimbatore Dhananjayrao Gadgil Institute of Co-operative Management, Vice Principal Nagpur. Institute of Co-operative Lecturer Management, Madurai Thanthai Hans Rover College, Lecturer Perambalur.

2 FACULTY COORDINATOR/ORGANISER OF VARIOUS PROGRAMMES 1. Executive/ Management Development Programmes- More than 100 programmes (For the officials of Private Sector/ Public Sector/ Cooperative Sector) 2. Entrepreneurship Skills Development Programme- 27 Programmes. (For the Students of Bharathiar University/Affiliated Colleges in Coimbatore District) RESEARCH/ CONSULTANCY PROJECTS UNDERTAKEN: Sl.No Agency Title 1 Department of Cooperation Govt of Tamilnadu and (NCUI) New Delhi 2 Department of Cooperation Govt of Tamilnadu and (NCUI) New Delhi 3 Department of Cooperation Govt of Tamilnadu and (NCUI) New Delhi 4 Department of Coir Development, Govt of Kerala 5 National Cooperative Union of India (New Delhi) 6 National Cooperative Union of India (New Delhi ) Department of cooperation Govt of Tamilnadu. Integrated Cooperative Development Project (ICDP) Madurai District. Integrated Cooperative Development Project (ICDP) Pudukottai District. Integrated Cooperative Development Project (ICDP) Toothukudi District. Market Potential of Coir and Coir Products in Tamil Nadu State NCUI Cooperative Education field Project Integrated Cooperative Development Project (ICDP) Trichirapalli District. Consultancy Fund Generated Rs.2.60 Lakhs Consultancy fees generates ( ) Rs.2.60 Lakhs, ( ) Rs.2.60 Lakhs, ( ) Rs.25, 000.Thousand Rs.2 Lakhs, Rs.2.25 Lakhs,

3 7 National Cooperative Union Integrated Cooperative Rs.2.25 of India (New Delhi) Development Project (ICDP) Lakhs, Department of cooperation Perambalur District Govt of Tamilnadu. LIST OF Ph.D. s and M.Phil. s AWARDED/ UNDER GUIDANCE: Awarded Ongoing Synopsis/Thesis Submitted Ph.D M.Phil Ph.D. s: A Study on Shopping Behaviour and Retailers Customer Retention Strategies at Shopping Malls in Bangalore City. Awarded on March 2016 Role of Technology in Customer Satisfaction in The Banking Industry With Reference to State Bank of India( Chennai) Awarded on July 2015 A Study on Quality of Work Life among the Non Managerial Employees of Neyveli Lignite Corporation (NLC) Neyveli. Awarded on Sep-2014 A Study on Consumer Attitude and Buying Behaviour towards Milk and Milk Products in Coimbatore District. Awarded on May-2014 A Study on Patient Attitude, Behaviour and Perception towards Services Provided By Private Multi Speciality Hospitals at Coimbatore District. Awarded on April A Study on Consumer Behaviour towards Purchase of Food and Beverages in Salem District. Awarded on July A Study on Consumer Perception, Satisfaction and Modern Retail Stores in Coimbatore. Awarded on Nov A Study on Service Quality of Commercial Banks in Sultanate of Oman. Awarded on July A Study on Customer Perception, Attitude and Satisfaction Towards Health Insurance in Erode District. (Submitted) Impact of Internal Marketing Practices on Organizational Commitment among Information Technology Employees: An Empirical Study in Bangalore City. (Submitted) Ongoing Ph.D Research-8 Candidates.

4 M.Phil. s: A Study on Impact of HRD Practices on Organisational Commitment in Selected Private Life Insurance Companies in Coimbatore City. Awarded on 2016, A Study on Consumer Behaviour towards Selected Fast Moving Consumer Goods in Coimbatore City. Awarded on A Study on Women s Consumer Preference, Perception and Attitude towards Two Wheelers with Reference to Coimbatore District. Awarded on 2012 A study on Organisational climate of Coimbatore District Central Cooperative Bank Ltd. Awarded on 2011 IMPORTANT POSITION HELD IN ACADEMIC BODIES: Programme Advisory Committee Member for NICM Chennai (A unit of national council for Cooperative Training New Delhi under ministry of Agriculture Govt of India) Member Board of studies in the University Department Bharathiar University. Chairman/Member Board of studies in the Distance Education, Bharathiar University. Member Board of Studies at Rathnam College of Arts and Science, Coimbatore. University Nominee, Kongu Arts and Science College, Erode. University Nominee, Sri Vasavi College of Arts and Science, Erode. University Nominee, Sree Sastra College of Arts and Science. Coimbatore. RESEARCH PUBLICATION S NATIONAL /INTERNATIONAL JOURNALS: Dr.S.Mahalingam, K.Kalairaja. A Study on Patient Attitude, Behaviour and Perception towards Services Provided by Private Multi-Specialty Hospitals. Kuala Lumpur, Malaysia. March 2016.ISBN: Dr.S.Mahalingam, K.Kalairaja, A Study on Factors Influencing Customer Loyalty in Online Private Banking at Coimbatore District. March 2016, ISBN: Dr.S.Mahalingam, P.Nandhakumar, An analysis of factors affecting on online shopping behaviour of consumers. 2015, ISSN: Dr.S.Mahalingam, P.Nandhakumar, The Economic Impact of Urbanization in India. 2015, ISBN

5 Dr.S.Mahalingam, M.Parameswaran. Role of technology and customer satisfaction in banks. Tamilnadu Journal of Cooperation, Dr.S. Mahalingam, P.Arun. A Study on Consumer s behaviour on purchase of food Products in Salem District of Tamil Nadu. ISSN , SONA Global Management Review Dr.S.Mahalingam, P.Arun. A Study on consumer behaviour on purchase pattern of food products in Salem district.srm Management Digest ISSN Dr.S. Mahalingam, C.Dhayanand. Analysis of retailers Magnetism and retention strategies of consumers in Kanyakumari District. TATVA, ISSN Dr.S. Mahalingam. Listening is a Skill HRD Times. The Essence of Excellence- Vol.11. PP-5, Dr.S.Mahalingam, M.Parameswaran, Human relations and productivity in cooperatives, Tamilnadu Co-operative.Vol.43, No: 2 and 3 pp Dr.S.Mahalingam. Management of Working Capital, Tamilnadu Journal of cooperative.pp Dr.S.Mahalingam. Organisational Culture Managerial Decision Making in Cooperatives, Tamilnadu Co-Operative.vol.5.pp Jaya Sangeetha, S.Mahalingam. Service Quality models in Banking: A Review.. Islamic and Middle Eastern Finance and Management S. Mahalingam, V.Ramanujam. A Study on working women and their empowerment of Domestic Decision Making. ISSN GIM Journal of Management Dr.S.Mahalingam,S.A.Kannagi, Social relevance of work life and sustainable development. ISBN S. Mahalingam, L.Santhi A Study on customer Satisfaction towards Retail Stores in Coimbatore City. TATVA, ISBN The Essence of Excellence S.Mahalingam, L.Santhi, A study on customer satisfaction towards retail store in Coimbatore city. TATVA, The Essence of Excellence.ISSN , P.Nandhakumar, S.Mahalingam. A study on consumer behaviour towards selected fast moving consumer goods in Coimbatore City. ISBN

6 L.Santhi, Dr.S.Mahalingam- A Study on Brand Switching Behaviour of Highly used apparels among consumers in Coimbatore City. Rathinam ISSN L Journal of Management (RJM) V.Richard Paul, S. Mahalingam. Marketing of Coconut in Tamil Nadu: A Case Study. Southern Economist, ISBN , Bangalore, India V.Richard Paul Dr.S.Mahalingam. Development of Indian Agriculture Trends and Challengers. Southern Economist. May Ramanujam.V, S. Mahalingam. Analysis of Ethical Attitudes of Managers in Selected Information Technology Companies at Chennai. ISSN Advances in Management V.Mariyappan, S. Mahalingam. Indian Housing Cooperatives at Cross roads: Challenges and some survival strategies Co-operative Perspective. Vol.43, No.2 and 3 PP Ramanujam. V, Mahalingam. Analysis of Ethical Attitudes of managers in selected Information Technology Companies at Chennai, Advances in Management,S.Vol. No. 3 Issue No. 5, , L.Santhi, S. Mahalingam. An Analysis on Strategic Business Activities of Retailers in Coimbatore District - JMS Journal of Management and science. ISSN Online ISSN L.Santhi, S. Mahalingam A Study on Consumers Brand Loyalty factors influencing in purchase decision and celebratory endorsement in cosmetic advertisement in Coimbatore city. - ISSN Online ISSN Journal of Management and Science TRAINING COURSES / WORKSHOP ATTENDED: Course Co-ordinator R.C. in Social Sciences( Multidisciplinary) UGC Human Resource Development Centre, Bharathiar University, A study to determine customer awareness on customary and modern retail.bsmed, Bharathiar University, Coimbatore Organisation Programme on Self Instructional materials for distance learners, DEC, New Delhi, School of Distance Education, UGC- Academic Staff College, 31/03/2010. Faculty Development Programme, Department of Commerce, School of Management,

7 Pondicherry University, 08/01/2010 to 09/01/2010. Advanced Case Methods, NEN- (National Entrepreneurship Network)-Standard University- IIMB (Indian Institute of Management Bangalore) 06/01/2008 to 08/01/2008. UGC- Workshop on Basis Science Courses Choice Based Credit System for Principals and faculty members, Bharathiar University, Coimbatore, 12/07/2008. Systematic Approach to Training for officers/managers and Faculty, Vaikunth Mehta National Institute of Cooperative Management, Pune, 04/12/2006 to 08/12/2006. Subject matter work shop on Human Resources management & Industrial Relations, Institute of Cooperative management, Bhunasewar, Orissa. 26/06/2003 to 28/06/2003. Programme on HRD for faculty members of RICMS/ICM s, Vaikunth Mehta National Institute of Cooperative Management, Pune. 04/05/1998 to 08/05/1998. Programme on Teaching Technique & Teaching Technology, Vaikunth Mehta National Institute of Cooperative Management, Pune, 20/05/1996 to 24/05/1996. Faculty Development Programme. Vaikunth Mehta National Institute of Cooperative Management, 03/07/1995 to 31/07/1995. Orientation Program, Bharathidasan University, Trichy. 13/07/2012. E-Marketing and Consumerisation promotion, National Seminar on Consumer Awareness, Protection and promotion of consumer rights. Held in Indian Institute of Public Administration, New Delhi. Sponsored at Khadir Mohideen College at February UGC Sponsored workshop Educational Leadership. Jan One day orientation programme on popularization of innovative SUITS Schemes in Tamilnadu held at ICED, Bharathidasan University.July, Subject matter workshop on Human Resources Management and Industrial Relation. Institute of Co-Operative Management in Bhuvaneswar FDP for newly recruited faculty of NCCT in Vaikunth Metha national Institute of Co-Op.Mgt, Pune Programme on teaching techniques & training technology, Vaikunth Metha national Institute Of Co-Op.Mgt,Pune.1996 Programme on HRD for faculty members of RICM/ICMs, Vaikunth Metha national Institute of Co-Op.Mgt, and Pune _

8 DETAILS OF INVITED RESOURCE PERSON /LECTURES: Resource person, Interpersonal Relationship, Seminar Hall, Academic Staff College, Bharathiar University. 09/12/ /12/2015. Resource person, Interpersonal Relationship, Seminar Hall, Academic Staff College, Bharathiar University. 04/03/2014 Resource person, Interpersonal Relationship, Seminar Hall, Academic Staff College, Bharathiar University. 05/12/2013 Guest Lecture, Institute of Cooperative management (National Council for cooperative training, New Delhi) Madurai Brand Positioning Strategies in Indian Perspective. 06/07/2012. Invited Guest Lecture, Rover Institute of Management, National, and Retail Marketing01/06/2012. Special Lecture, Bharathiar University Arts and Science College, Valpari, National, Approaches to Management. 02/03/2012. Special Lecture, Bharathiar University Arts and Science College, Valpari, Sales Promotion in the Rural Market Invited Lecture, Madurai Chapter of Cost Accountant of southern India, Regional Council of the Institute of cost of works Accountants of India. National, Economic Environment of Business- Challenges and Opportunities, 15/09/2010. Invited Special Lecture, Roever Institute of Management, Business Ethics and Decision Making 11/08/2010. Invited Special Lecture, Roever Institute of Management, Strategic Management in Corporate World Invited Guest Lecture for M.Phil. in Management, Department of Business Administration, Annamalai University. Research Methods in management,05/06/2010 Invited Guest Lecture, Nateasan Institute of Cooperative management (National Council for cooperative training, New Delhi) Chennai 3/09/2008. Special Lecture, Department of Management Studies, Madurai Kamaraj University Research Methods in management, Services Marketing in Banking Sector, 21/08/2004 Special Lecture, Department of Management Studies, Madurai Kamaraj University, Advanced Research Methodology in Management. 13/09/2003

9 Special Lecture, Madurai Chapter of Cost Accountant of southern India, Regional Council of the Institute of cost of works Accountants of India. Role of Consumerism and its prospects in Indian Context, 20/11/2002. Special Lecture, Department of Management Studies, Madurai Kamaraj University Interpersonal Relationship in cooperative sector, 25/05/2002. Guest Lecture, Institute of cooperative management, Madurai.on Management under the Globalisation Environment Lecture to the M.Phil (Summer Programme) Research scholar in Annamalai University Lecture to ICWAI on Economic Environment of Business- Challenges and Opportunities. Madurai Chapter of Cost Accountants of Sothern India Regional Council of The Institution of Cost and works Accountants of India _ PAPER PRESENTATIONS/CONFERENCE/ SEMINAR: A Study on Patient Attitude, Behaviour and Perception towards Services Provided by Private Multi-Specialty Hospitals, Kuala Lumpur, Malaysia. International Conference 9 th March 2016 Factors Influencing customer loyalty in online private banking at Coimbatore, International Conference, Pondicherry University. Pondicherry. 12 th March 2016 Impact of Social Marketing, Sankara College of Science and Commerce, International Conference 6 th September 2015 Management of Diversity and Equity in Universities and Colleges, NUEPA, New Delhi, March 16-20,2015 An analysis of factor affecting online shopping behaviour of consumers, 27 th & 28 th February 2015 E-Commerce: Its Impact on Consumer Behaviour, 23 rd January 2015 The Economic Impact of Urbanization in India, 6 th & 7 th March 2015 A study on stress factor and its effect among marketing executive at private sector bank in Coimbatore City. BSMED, International Conference /Bharathiar University, Coimbatore A study on consumer buying habits towards health food drinks products in Salem at

10 Tamilnadu. International Conference / BSMED, Bharathiar University, Coimbatore.2013 A study on consumer preference of retail formats in kanyakumari district. International Conference /BSMED, Bharathiar University, Coimbatore The Changing Face of Indian Business: Merger & Acquisition, School of Economics, Bharathiar University, April 2012 A Study on Customer Brand Loyalty factors influencing the purchase decision and celebrity endorsement on cosmetics advertisement in Coimbatore city, Sri Ganesh School of Business Management, Salem. An analysis on the strategic business activities of retailers in Coimbatore, Sri Ganesh School of Business Management. A Study on Customer Brand Preference, Sri Ganesh School of Business Management. Retail Branding Strategies. Shri Krishna Institute of Management, Coimbatore. Social Work Practice for Disaster management, PG, Research Department of social work. Sri Narayana Guru College, Coimbatore.Sep A Study on Consumer Behaviour on Purchase Pattern of Food Products in Salem District of Tamil Nadu. S.Vellaichamy Nadar College (Autonomous) Madurai. (Chair Person) Presented Special Address on Emerging Service sector- Challenges and opportunities, Department of Business Administration, S.Vellashamy Nadar College.Madurai.Aug National conference on Marketing Innovations and Strategies, RVS Institute of Management studies and research, Coimbatore.Jan A Study on Consumer Behaviour on purchase pattern of food products in Salem district. RVS Institute of management and research International conference on Impact of Global Economic Recession on Indian Economy, Department of Economics, Kochi University. Jan Impact of Global Recession on Human Resources, Nehru Institute of Management Studies, Coimbatore.Feb A Study on Purchase behaviour of food products by the consumers in Salem District with special reference to Hindustan Unilever Company Products, Annamalai University. Management of Cooperative enterprises and Inter cooperative relationship, Gandhigram Rural Institute -Deemed University.Feb 2005.

11 A study on consumer behaviour towards selected fast moving consumer goods on Business challenge and opportunity for transformation excellence, Vasavi vidya trust group of insinuations. A study on determine customer awareness on customary and modern retail stores in Coimbatore district, Bharathiar school of management and entrepreneur development. A study on stress factors and its effect among marketing execution at private sector banks in Coimbatore district, Bharathiar School of management and entrepreneur development. Workshop on marketing opportunities and challenges,department of business, Management under school environment administration, Arul Anandar College, (Autonomous) Afflicted to Madurai Kamaraj University, Branding Issues and Challenges. 22/02/2008. International Seminar on India s Energy Sector- Challenges and opportunities in Knowledge sector, Department of Business Administration, S.Vellaichamy Nadar College, (Autonomous), Afflicted to Madurai Kamaraj University. International, Consumer Perception and Sales promotion in the modern era. 26/08/2011. A Study on Purchase behaviour of food products by the consumers in Salem District with special reference to Hindustan Unilever Company Products, Annamalai University. 27/07/2010 to 30/07/2010. Management of Cooperative enterprises and Inter cooperative relationship, Gandhigram Rural Institute -Deemed University Resource person, Entrepreneurship and skill Development Program for the students, Entrepreneurial motivation, Kamalam College of arts and science, Udumalipet Recent Trends in Management Practices. National Conference / Rajah Serfoji Government College (Autonomous), Thanjavur Power sector in India with special reference to NLC Neyveli. National Conference / Bharath College of science and management, Thanjavur Consumerism and consumer rights and issues in Human Rights, UGC sponsored National Seminar on Emerging Trends held at Gopi Arts & Science College (Autonomous) at December A Study on behaviour of Coir and Coir products in Tamil Nadu State. Held at UGC National Seminar on Marketing Strategies for competitive Emerging Markets on March A Study on Buying Behaviour of Customers towards food products in Salem District held at

12 2 nd International Conference on Intelligent systems and management on July International conference on competency building strategies in business and technology for sustainable development. Sri Ganesh School of Business Management. Salem. Feb2012. National seminar on consumer awareness, protection and promotion of consumer rights. Khadir Mohiden College.Adirampattinam. Feb International conference on New visits of Indian business in global scenario. Brahma school of business, Namakkal Workshop on marketing opportunities and challenges. Arul Anandar College. Madurai. Feb2008 _ CONTACT ADDRESS: Office: Dr.S.MAHALINGAM, Professor Bharathiar School of Management and Entrepreneur Development, Bharathiar University, Coimbatore Tamil Nadu, India. Mobile: (+91) Phone: (off). yesemlingam@rediffmail.com