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2 Contents Broad Contours Who Should Attend Unique Features of Program Program Modules Detailed Program Contents

3 Broad Contours Program Faculty : Priyanka Kapuria Duration : Four Months Eligibility : Graduation in any discipline with (including Diploma holders) and preferable experience of 2 years Schedule : Once a week on Friday, 6:30 pm 9:30 pm Classes Commences on or after : September 19, 2014 Program Fee*: INR 36,000/ % service tax = INR 40,450/- *Participant needs to pay INR 500 in creating Adword account and run live campaign.

4 Who should attend? Professionals in Marketing/Sales/Publishing/ebusiness/Advertising. Professionals who want to shift to online marketing or those who are beginners in online marketing. Professionals who seek to improve the performance of their online marketing campaigns. Professionals with understanding of Marketing from any background those want to have in depth understanding and practical hands on experience of online advertising. Professionals who want to have knowledge and in depth understanding of Web Analytics.

5 Unique Features Unique Program Program in Search Engine Marketing from Google for the first time in India Prepares the participants to take GCP Exam. Practical Exposure Participants create Adword account and run campaigns during program. Sessions by Knowledge Experts from Google/Industry Experts. Pedagogy Designed with a mix of case discussions, assignments and projects besides the lectures in class Peer Learning Opportunity to Network and Learn from the best in the corporate world 600+ professionals have already been trained in this program in last 14 batches Certification Graded Certificate of Successful Completion from Google and NIIT Imperia

6 Program Modules Introduction to Online Advertising and AdWords AdWords Account and Campaign Basics AdWords Ad Formats Policies and Ad Quality Issues AdWords Targeting and Placement AdWords Bidding and Budgeting Optimizing Performance Display Advertising on the Google Display Network and Mobile Advertising Performance Monitoring and Conversion Tracking Overview of Local Business Listings and Maps Selling and Representing AdWords Web Analytics

7 Profile of previous Batch Employees from Eureka Forbes, Thomas Reuters, Lloyd, Godrej, Hermes Developers, Everonn Education, TOI, ZEE etc. enrolled for the program. Average Age of Batch 29 years Participants based on Sector Participants breakup on Age Manufactur ing 14% Others 18% IT/ITES 18% % Education 21% % % Internet / Web 4% Advertising / Media 25% %

8 Program Profile Sample Designations * Indicative list

9 Students from TOP Organizations * Indicative list

10 CLASSROOM SNAPSHOTS

11 Experience Sharing The most appreciative features of this program are experiential learning, sharing of good practices, sessions by Google experts and our instructor Sachin Mohadikar Global Marketing Manager, SingTel Approach of the faculty towards the problems reported by each participant is commendable Shraddha Rathi, Deputy Manager, Reliance Communication The unique benefits of this program are freedom to learn and get used to AdWords by working on your own AdWords account; program can be done from anywhere across the country; and is certified by Google Mohit Kapoor Marketing Manager, 3M India Ltd.

12 Conference Call /Information Session Why should I attend the conference call? To evaluate the program rigorously and in depth before taking a final decision Who will host the call? NIIT Imperia Product Management Team would address the queries regarding the program How can I register for the conference call?

13 Admission form & Fee How to Apply Candidates could also apply online at Application forms can be also obtained or at local NIIT IMPERIA Centres Application form along with the registration Fee be submitted at NIIT Imperia centre. The registration fee is Rs. 36, 000/ % Service tax = Rs. 40,450/-

14 How to Apply In Installment Plan Installments Base Fee Service Tax Total Amount Amount Installment 1 22,800 2,818 25,618 Installment 2 15,200 1,879 17,079 Note: Total Fee under installment (INR): 38, (S.T.) = 42,697/- 2 nd installment date for the Batch 15 is 31 st Oct 2014

15 How to Apply Important Dates Registration for the Batch will close : - July 26, 2014 (Early Bird Discount Phase) - Sept 19, 2014 (Regular Phase) - Classes commence on or after: Sept 19,2014 Application Foreclosure Clause: Please be aware that seats are limited at every location for this program. Therefore, 1. Applications can be foreclosed anytime (at all or some select locations) with a notice posted on the NIIT Imperia website. 2. Applicants are advised to apply as early as possible to ensure their candidature

16 Documents Required for Application 1 Passport size backdrop] photo affixed [Latest photo with light

17 SYNCHRONOUS IMPERIA LEARNING - NIIT

18 NIIT IMPERIA - TECHNOLOGY EDGE 35 Classrooms in 25 cities Direct one-to-one interaction is ensured through individual ICT systems for each student: High-performance PCs Webcam Audio system and microphone at each workstation, connected directly to faculty at institutes STUDIO VIEW Classroom interactions & ambience are facilitated by clusters of student-stations and camera & projection systems that span the full classroom. 6 Synchronous Learning Centers created within corporate premises Learning Management System (LMS): supplementary e-learning program-specific notices online submission of assignments reminder services CLASSROOM VIEW online testing student records

19 SNAPSHOT OF STUDENT PC - TYPICAL STUDENT VIEW FACULTY SLIDE SHOW / WHITE BOARD STUDENT VIDEO

20 SYNCHRONOUS LEARNING REPLICATION OF LIVE CLASSROOM Full features of face-to-face teaching Raised-hand-seeking-teacher'sattention Tabulation of responses Quizzes randomly created by the teacher

21 DETAILED MODULE-WISE CONTENTS

22 1. Introduction to Online Advertising and AdWords Module Contents Overview of Online Advertising Overview of AdWords, AdCenter, and Yahoo Advertising Getting started with AdWords Understanding the Google Network 2. AdWords Account and Campaign Basics Module Contents Account Management Basics AdWords Campaign Management Basics Tools to analyze Industry Insights and Trends Ad Group Management Basics

23 3. AdWords Ad Formats Module Contents Overview of Ad Formats Creating ads-text/mobile/display Ad Formats Guidelines and Best Practices 4. Policies and Ad Quality Module Contents AdWords Policies Ad and Site Quality Issues

24 5. AdWords Targeting and Placement Module Contents Overview of Targeting and Placements Keyword Match Type and Keyword Targeting AdWords Language and Location Targeting Placement Targeting for the Content Network 6. AdWords Bidding and Budgeting Module Contents Overview of Bidding Overview of Budgets Overview of Billing and Payment Options

25 7. Optimizing Performance Module Contents Overview of Optimization Optimizing AdWords Campaigns and Ad Groups Optimizing Websites and Landing Pages 8. Managing multiple accounts Module Contents Overview of My Client Center Account Multiple/Large accounts Management 9. AdWords Application Programming Module Contents Overview of AdWords API Using Adwords API Interface

26 10.Display Advertising on the Google Display Advertising Module Contents Value of Display and the Google Display Network Value of Display on YouTube How does Mobile Advertising work Benefits of Mobile Advertising 11. Performance Monitoring and Conversion Tracking Module Contents Overview of Performance Monitoring and Conversion Tracking AdWords Reporting Troubleshooting through Reports Conversion Tracking Basics Google Analytics Case Studies Network and Mobile

27 12. Overview of Local Business Listings and Maps Module Contents Understanding Free and Paid Local Listings Advertising on Google Maps 13. Selling and Representing AdWords Module Contents The AdWords Value Proposition Selling the Benefits of AdWords Maintaining Client Relationships 14. Web Analytics Module Contents Overview and Scope of Web Analytics Analytics Strategies Reporting

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