Ph.D from Guru Jambheshwar University of Sc. & Tech., Hisar on the topic Prospects and Social Implications of Rural Marketing in Haryana.

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1 Curriculum Vitae Prof. Sanjeev Kumar Haryana School of Business G.J.U. S. & T., Hisar EDUCATIONAL CREDENTIALS Ph.D from Guru Jambheshwar University of Sc. & Tech., Hisar on the topic Prospects and Social Implications of Rural Marketing in Haryana. M. Com (Throughout First-class, Kurukshetra University, Kurukshetra. ACADEMIC AREAS OF INTEREST Marketing: Management: Marketing Management, Rural Marketing, Consumer Behaviour. Concepts of Management, Organisational Behaviour. ACADEMIC ACHIEVEMENTS Achieved Best Paper award in IIT Roorkee Conference on Service Quality Measurement of Internet Banking: A Customer Perspective, held on June1-2, 2012 IIT, Roorkee. Achieved Best Paper award in IIM Kozhikode on Impact of Brand Ambassadors on Purchase Behavior of Rural Youth and Identifying the Requisites of a Rural Brand Ambassador, held on April 6-8, 2009, IIM Kozhikode. Qualified NET, SET and JRF TOTAL EXPERIENCE 1. Teaching and Research 17 years INTERESTED RESEARCH AREA Marketing Research on Consumer Behaviour, Rural Marketing, Internet Banking and Service quality. RESEARCH SUPERVISION 1. Guided 10 M. Phil. Students 2. Guided more than 100 research projects of MBA students. 3. Supervising 7 Ph D Students

2 RESEARCH PROJECT (CO-INVESTIGATOR) Major Research Project sponsored by University Grants Commission entitled Understanding Rural Consumers and Impact of Marketers Efforts on Their Mindset- a Case Study of Select Consumer Products in Rural Haryana. CONFERENCES/SEMINARS/COURSES ATTENDED INTERNATIONAL 1. Attended and presented paper on Understanding the Rural Consumer and Impact of Marketers Efforts on their Mind Set: A Case Study of Select Consumer Durables in Haryana in International Conference on Marketing Paradigms for Emerging Economies organised by Indian Institute of Management, Ahmedabad, January, Attended and presented paper on Influence of Marketers Efforts on Rural Consumers and Their Mindset: A case Study of Haryana in International conference on Research in Marketing organised by Indian Institute of Management, Ahmadabad, January, Attended and presented a paper on Agripreneurship in Haryana- Problems and Prospects in International Conference on Agrripreneurship and Rural Development, organized by FMS, BHU Banaras, 5-6 December Attended and presented a paper on Shopping Malls impact on Lifestyle and Aspirations of People, in International Conference on Strategic Marketing of Consumer and Technology Products, organized by UBS, Panjab University Regional Centre, Ludhiana, 10-11, December Attended and presented a paper on Role of Social Agents Family, Peer and Media on Consumer Socialization of Teenagers, in 2nd international Conference on Psychology and Allied Sciences, organized by Center for Behavioural research and intervention GJUS&T, Hisar and Indian Association of Health Research and Welfare, Hisar Haryana, India, March, Attended and presented a paper on Impact of Socio-Economic Variables on Teenagers' Influence in Family Buying Decisions" International Conference on Research in Marketing (ICRM 2013)". This is a Refereed International Conference which is being organized by IIT Delhi, India in conjunction with School of Marketing, Curtin University, Australia and XLRI Business School, Jamshedpur, India, December, Attended and presented a paper on Factors Shaping the Online Shopping Perception and Behaviour of Indian Consumers" International Conference on Research in Marketing (ICRM 2013)". This was a Refereed 2

3 NATIONAL International Conference which was organized by IIT Delhi, India in conjunction with School of Marketing, Curtin University, Australia and XLRI Business School, Jamshedpur, India, December, Attended and presented paper in Orientation Programme for College and University Lecturers conducted by Academic Staff College, H.P. University, Shimla, May, Attended and presented paper in 20 th Annual Conference of Haryana Economic Association organised by Department of Business Economics, Guru Jambheshwar University, Hisar, March, Attended and presented paper in Refresher Course in Business Management organised by Department of Management, Guru Jambheshwar University, Hisar, June, Attended National Workshop on Quality Assurance in Distance Open Learning organised by DDE, Guru Jambheshwar University, Hisar, February, Attended workshop on Financial Derivatives and Paperless Trading organised by Department of Business Management, Guru Jambheshwar University, Hisar, September, Attended and presented paper in 55 th All India Commerce Conference organised by M.L. Sukhadia University, Udaipur (Raj), October, Attended and presented paper in the National Seminar on Problems and Prospects of Small Scale Industries in North-Western India organised by Department of Business Economics, Guru Jambheshwar University, Hisar, March, Attended and presented paper in the National Seminar on Emerging Trends in Financial Services and International Business organised by Department of Business Management, Guru Jambheshwar University, Hisar, March, Attended and presented paper in National Seminar on Emerging Environmental Issues and Technological Challenges organised by Department of Environmental Science and Engineering, Guru Jambheshwar University, Hisar, September, Attended and presented paper in Refresher Course organised by Department of Business Management, Guru Jambheshwar University, Hisar, December, Attended and presented paper in National Seminar on Managerial Issues in Seamless Economy organised by Department of Business Management, Guru Jambheshwar University, Hisar, March Attended National Seminar on Management of Financial Service organised by Department of Business Management, Guru Jambheshwar University, Hisar, March,

4 16. Attended National Seminar on The Changing Face of Banking Industry in India: Some Strategic Issues organised by Department of Business Management, Guru Jambheshwar University of Science & Technology, Hisar, March, Attended National Seminar on Human Values for Excellence in Governance and Management organised by Department of Business Management, Guru Jambheshwar University of Science & Technology, Hisar, March, Attended and presented paper on A study of consumers perception and buying pattern in emerging era of organized retailing - a case study of select shopping malls in National Seminar on Emerging Issues in Retailing in India organised by IMS, Dehradun, July, Attended and presented paper on Brand aspirations and brand switching behaviour of rural consumers -A case study of Haryana in the National Conference on Marketing to Rural Consumers Understanding and Tapping the Rural Market Potential organized by IIM, Kozhikode, April 3-5, Attended National Conference on Marketing to Rural Consumer at IIM Kozhikode, India, April 3-5, Attended National Workshop on Methodological Issues in Business Research sponsored by UGC under the aegis of Special Assistance Programme (SAP) DRS-II at Guru Jambheshwar University of Science and Technology, Hisar, India, March 7-8, Attended and presented paper on Perceptions and Aspirations of Consumer Regarding Mini Car with special reference to forthcoming Nano in HSB 1st Annual Conference on Business and Management organised by Guru Jambheshwar University of Science and Technology, Hisar, India, March 19-21, and presented paper on Impact of Modern Retail system on shopping patterns and aspirations of people-a comparative study of Haryana and NCR in HSB 2nd Annual Conference on Business and Management Organized by of Science and Technology and presented paper on Increasing intent of aspirations in modern day advertisements and its impact on youths in HSB 2nd Annual Conference Business and Management organized by of Science and Technology One Week Workshop Research Methods in Business Management sponsored by UGC under the aegis of Special Assistance 4

5 Programme (SAP) DRS-II organized by Haryana School of Business, of Science and Technology Attended and Presented paper on Emerging Shades of Green Marketing: A systematic Review in National conference on Role of science & Technology for sustainable Development of Chhattisgarh organized by Shri Shankaracharya Technical Campus, Bhilai, January 25-26, One Week Workshop Research Methods in Business Management sponsored by UGC under the aegis of Special Assistance Programme (SAP) DRS-II organized by Haryana School of Business, of Science and Technology Attended and Presented paper on Women Buying Behavior and Consumption Pattern of Facial Skin Care Products. In HSB 6 th Annual National Conference on Business and Management organized by of Science and Technology Feb. 14. CURRICULUM DESIGNING, EXTENSION LECTURES, AND LESSON WRITING 1. Curriculum Designing : Contributed significantly in the designing the course curriculum of MBA for various courses likes Marketing Management, Managerial Economics and consumer Behaviour. 2. Extension Lectures : Actively engage in delivering extension lectures in different institutions/universities in the field of Marketing, Rural Marketing, Consumer Behaviour, Current issues in Economic Environment and Self Growth and Personality Development. 3. Lesson writing : Written about 10 lessons on different topics of MBA and BBA courses run through distance education mode by Guru Jambheshwar University, Hisar. RESEARCH PAPERS/ARTICLES PUBLISHED 1. Challenges in Rural Marketing in India (2001). Kautilya, 21 (1-2), Understanding Rural Consumers Profile-A Case Study of Haryana. Indian Journal of Commerce, 56 (2),

6 3. Sustainable Economic Development Strategies-A Case Study of Industrial Units in Haryana. Proceedings of National Seminar on Problems and Prospects of Small Scale Industries in North-Western India, March, 2003, pp Green Marketing: An Opportunity or Threat (2004). Emerging Trends in International Business and Financial Service, (Eds. Turan, M.S. and Kundu, S.C.), Excel Books, New Delhi, Cosmetics Consumption Habits among University Students (2004). Proceedings of National Seminar on Managerial Issues in Seamless Economy, Department of Business Management, Guru Jambheshwar University, Hisar, Feb Changing Economic Order shaping new trends and Paradigms in HR (2004). Proceedings of National Seminar on Managerial Issues in Seamless Economy, Department of Business Management, Guru Jambheshwar University, Hisar, Feb Understanding the Rural Consumer and Impact of Marketers Efforts on their Mind Set: A Case Study of Select Consumer Durables in Haryana (2005). Proceedings of International Conference on Marketing Paradigms for Emerging Economies, IIM Ahmadabad, January 12-13, Available at 8. Influence of Marketers Efforts on Rural Consumers and Their Mindset: A case Study of Haryana (2007). Proceedings of International Conference on Research in Marketing, IIM Ahmadabad, January 3-5, A study of consumer s perception and buying pattern in emerging era of organized retailing A case study of select shopping malls (2007). Pragyaan, 5(2), Influence of Marketers Efforts on Rural Consumers and Their Mindset: A case Study of Haryana (2007). The ICFAI Journal of Brand Management, 4(4), Brand aspirations and brand switching behaviour of rural consumers -A case study of Haryana (2008). Proceedings of Conference on Marketing to Rural Consumers Understanding and tapping the rural market potential, IIM Kozhikode, April 3-5, Patients Perception towards Healthcare Services of Specialty Hospital in India (2009). Contemporary Researches in Business Management (Eds. S.C.Kundu, Vinod Kumar and Karam Pal), Vayu Education of India, New Delhi, Challenges before Banks in ensuring Service Quality (2009). Contemporary Researches in Business Management (Eds. S.C.Kundu, Vinod Kumar and Karam Pal), Vayu Education of India, New Delhi. 6

7 14. Impact of Brand Ambassadors on Purchase Behavior of Rural Youth and Identifying the Requisites of a Rural Brand Ambassador (2009) Proceedings of Conference on Marketing to Rural Consumers - Tapping the Evolving Rural Markets, IIM Kozhikode, April 6-8, Agripreneurship in Haryana- Problem & Prospects (2009). Perspectives on Agripreneurship and Rural Development (Eds. R.K. Pandey, P.S. Tripathi, S.K. Dubey and Ashish Bajpai), Excel India Publishers, New Delhi, India 16. Patients Perception Towards Healthcare Services of Specialty Hospital in India (2009). Contemporary Researches in Business Management (Eds. S.C.Kundu, Vinod Kumar and Karam Pal), Vayu Education of India, New Delhi, India. 17. Challenges before Banks in ensuring Service Quality (2009). Contemporary Researches in Business Management (Eds. S.C.Kundu, Vinod Kumar and Karam Pal), Vayu Education of India, New Delhi, India 18. (2010) Exploration of Business and Management (Eds. S.C.Kundu, N. K. Bishnoi, Karam Pal and Shveta), Excel Books Pvt. Ltd., New Delhi, India. 19. Shopping Malls-A Force Beyond Sales; Shaping Lifestyle and Aspirations of People (2011). Conference Proceedings of HSB 3rd Annual National Conference Business and Management-Contemporary Research Issues, Study of Consumers Perception regarding Medical Facility available in Hospitals-A Comparative Study of Private and Government Hospitals. (2012). Conference Proceedings of HSB 4th Annual National Conference on Business Management-Key Research Issues, Managing Brands in a Changing Market scenario (2012). Conference Proceedings of HSB 4th Annual National Conference on Business Management-Key Research Issues, Service Quality Measurement of Internet Banking: A Customer Perspective (2012). Conference Proceedings of Department of Management Studies on Emerging Challenges for Sustainable Business, IIT Roorkee, June Clustering of Internet Banking Users Based on Their Perception-A Case Study of Haryana and NCR (2012). KAIM Journal of Management and Research, October-December, Consumer awareness and perception towards green products: A study of youngsters in India. International journal of marketing and business communication, Vol.1 (4),

8 25. Measuring Internet Banking Service Quality from Customer Perspective- A Comparative Study of Public and Private Banks (2012). HSB Research Review, Jan-June, Internet Banking in India-A Literature Review (2012). Accepted for Publication, RMS Journal of Management and IT, July- December. 27. Role of Teenagers in Family Purchase Decision Making: A Comparative Study of Rural and Urban Teenagers (2013). Presented and published in HSB-5th-Annual National conference (7-8th Feb, 2013), G J University, Hisar. 28. Green Marketing: An Overview of Marketers Perspective towards Green Products. Accepted for publication in Vishwakarma Business Review, Vol. 3(1). 29. An Insight into Teenagers Influence on Buying Decision Making Process of Rural Families (2013). National Conference on Paradigm for Sustainable Business: People, Planet and Profit (8-9 March, 2013), IIT Roorkee. 30. Influence of Teenagers in Family Purchase Decision Making of Cell Phones (2013). Advance Management Research: An International Journal, Impact of Socio-Economic Variables on Teenagers' Influence in Family Buying Decisions. Presented and published in conference proceeding of International Conference on Research in Marketing (ICRM 2013). This was a Refereed International Conference which was organized by IIT Delhi, India in conjunction with School of Marketing, Curtin University, Australia and XLRI Business School, Jamshedpur, India, December, Factors Shaping the Online Shopping Perception and Behaviour of Indian Consumers. Presented and published in conference proceeding of International Conference on Research in Marketing (ICRM 2013). This was a Refereed International Conference which was organized by IIT Delhi, India in conjunction with School of Marketing, Curtin University, Australia and XLRI Business School, Jamshedpur, India, December, Best Paper Awards: 1. Service Quality Measurement of Internet Banking: A Customer Perspective (2012). Conference Proceedings of Department of Management Studies on Emerging Challenges for Sustainable Business, IIT Roorkee, June Impact of Brand Ambassadors on Purchase Behavior of Rural Youth and Identifying the Requisites of a Rural Brand Ambassador (2009) 8

9 INITIATIVES Proceedings of Conference on Marketing to Rural Consumers - Tapping the Evolving Rural Markets, IIM Kozhikode, April 6-8, Been the brain and heart behind the most of students related activities and programmes since the inception of the Department which have now become regular annual feature, such as, Students Induction, Summer Training Workshops, Pre and Post Budget Seminars, Seminars on Monetary Policy & Export Policy, Ad Creation shows, Alumni Meet and Personality Development workshops. MEMBERS OF PROFESSIONAL BODIES 1. Member, PG Board of Studies, Department of Business Management, Guru Jambheshwar University, Hisar. 2. Member, UG Board of Studies, Department of Business Management, Guru Jambheshwar University, Hisar. 3. Member, Academic Council, Guru Jambheshwar University, Hisar. 4. Member, Court, Guru Jambheshwar University, Hisar. 5. Member Board of Governors, Haryana School of Business POSITIONS HELD Area Chairperson, Marketing, MBA, Member of Unfair means committee (UMC) EXTRA-CURRICULAR ACTIVITIES Organised various cultural and students development Workshops Former and Petron of Management club of students in Haryana school of Business Participated in outdoor activities like Mountaining (done basic course with A Grade from Himalaya Mountain institute of India PERSONAL PROFILE Name : Sanjeev Kumar Date of Birth : July 16, 1972 Marital Status : Married Present Postal Address : Haryana School of Business, Guru Jambheshwar University of Science and Technology, Hisar (Haryana). Ph (O), (R) Mob sanjeev.aseem@gmail.com Sanjeev Kumar 9