Travel Impact Report
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- Candice Goodman
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1 Travel Impact Report FALL FALL TRAVEL GOALS For the fall recruitment season, Admission team members committed to: Expand Miami s reach in primary, secondary, tertiary, and emerging markets through increased travel efforts both by Oxford- and regionally-based recruitment staff to exceed more than, high school visits. Use a data-driven approach to make smart and efficient travel decisions. Generate tremendous energy with prospective students, parents, and alumni. Share a consistent and exciting message about the Miami experience. Build strong relationships with counselors, community colleges, and community-based organizations. Encourage students and families to attend a campus visit. Leverage the Early Decision (ED) application where appropriate. Increase overall application numbers, and enhance Miami s student profile.,987 ATTENDED BY RECRUITERS,3 HIGH SCHOOL VISITS,39 INFORMATION CARDS COLLECTED AT OFF-CAMPUS RECRUITMENT
2 TRAVEL IMPACT REPORT FALL TRAVEL IMPACT REPORT FALL TRAVEL STATISTICS OVERALL TRAVEL NUMBERS GEOGRAPHIC BREAKDOWN TRAVEL BY STATE TOTAL COLLEGE FAIRS COUNSELOR PROGRAMS HIGH SCHOOL VISITS HS WORKSHOPS, PROGRAMS, PANELS & PRESENTATIONS PROSPECTIVE STUDENT RECEPTIONS/ MEET MIAMI TOTAL , 3 4, ,3 8, EXCEEDED HIGH SCHOOL VISIT GOAL BY 8.87% 3 WITH MUCORP REPRESENTATION Akron: Cincinnati: 78 Cleveland/Sandusky: 8 Dayton: 8 Columbus: 7 Southeast Ohio: 3 Toledo: 47 Alabama: Hawaii: Massachusetts: 3 New Mexico: Tennessee: 8 3 TEAM MEMBERS CONDUCTED FALL TRAVEL VISITED 33/ STATES PLUS WASHINGTON, D.C. Alaska: Arizona: Arkansas: California: Colorado: Connecticut: 37 Delaware: Idaho: Illinois: 98 Indiana: Iowa: Kansas: 7 Kentucky: 74 Louisiana: Michigan: 4 Minnesota: 3 Mississippi: Missouri: 4 Montana: Nebraska: 8 Nevada: New York: 3 North Carolina: 9 North Dakota: Oklahoma: Oregon: 3 Pennsylvania: 7 Rhode Island: Texas: 74 Utah: Vermont: Virginia: 3 Washington: 9 West Virginia: Wisconsin: Florida: 3 Maine: New Hampshire: South Carolina: Wyoming: Georgia: 8 Maryland: 4 New Jersey: 44 South Dakota: DC: 9 3
3 TRAVEL IMPACT REPORT FALL TRAVEL IMPACT REPORT FALL FIRST-YEAR DOMESTIC RECRUITMENT SINCE NUMBER OF VISITS,8,,3,,9, Fall Fall Fall 3 Fall 4 Fall YEAR FIRST-YEAR DOMESTIC RECRUITMENT MULTICULTURAL RECRUITMENT TRAVEL VISITED 9 OF TOP MULTICULTURAL FEEDER SCHOOLS % TOP MULTICULTURAL SINCE TOP MULTICULTURAL SCHOOLS VISITED (BY MARKET) Cincinnati: 4 Columbus: 9 Cleveland: Chicago: 4 Dayton: 9 Indiana: Akron: California: Maryland: Toledo: TOP ATTENDED * TOP ATTENDED *. Kettering Fairmont HS (OH). Saint Xavier HS (OH) T3. Madison HS (OH) T3. Springfield HS (OH). Sycamore HS (OH). Piqua HS (OH) 7. Springboro HS (OH) T8. Dixie Heights HS (KY) T8. Northmont HS (OH) T. Clark Montessori HS (OH) T. Mariemont HS (OH) *Note: All attendance figures used throughout this report, including event rankings, are based on the number of information cards collected..9% SINCE 4 7% SINCE. Cincinnati National College Fair (OH). Minneapolis National College Fair (MN) 3. Columbus Suburban Fair (OH) 4. Baltimore National College Fair (MD). Charles County Public Schools Fair (MD) T. Indianapolis National College Fair (IN) T. Woodward Academy Fair (GA) 8. Chicago National College Fair (IL) 9. Philadelphia National College Fair (PA). Findlay HS College Fair (OH) *Note: All attendance figures used throughout this report, including event rankings, are based on the number of information cards collected % SINCE 4 4
4 TRAVEL IMPACT REPORT FALL TRAVEL IMPACT REPORT FALL SPECIAL POPULATION RECRUITMENT RECRUITMENT TRAVEL SPECIAL POPULATION RECRUITMENT TRANSFER RECRUITMENT TRAVEL COMMUNITY COLLEGES VISITED 3 COUNTRIES VISITED CHATFIELD COLLEGE CINCINNATI STATE TECHNICAL AND COMMUNITY COLLEGE CLARK STATE COMMUNITY COLLEGE COLUMBUS STATE COMMUNITY COLLEGE CUYAHOGA COMMUNITY COLLEGE EASTERN GATEWAY COMMUNITY COLLEGE LAKELAND COMMUNITY COLLEGE OWENS COMMUNITY COLLEGE SINCLAIR COMMUNITY COLLEGE 3 RECRUITMENT OWENS CC LAKELAND CC CUYAHOGA CC 44 ESTIMATED ATTENDANCE AT TRANSFER TRAVEL COUNTRIES VISITED CLARK STATE CC BRAZIL CHINA HONG KONG SAR INDIA INDONESIA MACAU SAR MALAYSIA PHILIPPINES SINGAPORE SOUTH KOREA SRI LANKA THAILAND VIETNAM SINCLAIR CC COLUMBUS STATE CC CHATFIELD COLLEGE CINCINNATI STATE CC EASTERN GATEWAY CC 3 TRANSFER TRAVEL PARTNER INSTITUTION 7
5 TRAVEL IMPACT REPORT FALL HIGH SCHOOL COUNSELOR HIGH SCHOOL COUNSELOR BY LOCATION Akron Atlanta, GA China Cincinnati Chicago, IL Indonesia Cleveland (Beachwood) Indianapolis, IN Singapore Cleveland (Westlake) Louisville, KY South Korea Columbus Milwaukee, WI Philippines Dayton Minneapolis, MN Portsmouth Philadelphia, PA Toledo St. Louis, MO Washington, D.C. COUNSELORS ATTENDED A COUNSELOR EVENT 8
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