Energy Saving Policies and Energy Efficiency Obligation Scheme D7.1: ENSPOL Dissemination Strategy (1 st Version) Project Coordinator: Joint Implementation Network - JIN Work Package 7 Leader Organization: UPRC September 2014 The sole responsibility for the content of this [webpage, publication etc.] lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EACI nor the European Commission are responsible for any use that may be made of the information contained therein.
D.7.1 ENSPOL Dissemination Strategy (1 st Version)
Preface ENSPOL is an EU-funded project targeting the effective and proper implementation of Article 7 of the Energy Efficiency Directive in all Member States and beyond. Major objective of ENSPOL is the establishment, revision and implementation of robust Energy Efficiency Obligation Schemes or alternative policy measures to each Member State. At the same time the project envisages the provision of appropriately refined information and supportive strategic tools to all targeted stakeholders. The project is coordinated by the research organization Joint Implementation Network. The strong involvement of all relevant stakeholders will enable a more thorough understanding of the variables at play, an identification and prioritisation of necessary policy prerequisites. The dissemination strategy lays a special emphasis on reaching European-wide actors and stakeholders, well, beyond the target area region. PROJECT PARTNERS No Participant name Short Name Country code Partners logos CO1 Joint Implementation Network JIN NL CB2 Center for Renewable Energy Sources and Saving CRES EL CB3 Italian Federation for Rational Use of Energy FIRE IT CB4 Vlaamse Instelling voor Technologisch Onderzoek VITO BE CB5 Polish National Energy Conservation Agency KAPE PL CB6 Energy Saving Trust EST UK CB7 Austrian Energy Agency AEA AT CB8 University of Oxford OUCE UK CB9 University of Piraeus Research Center UPRC EL CB10 Stockholm Environment Institute/ University of York SEI UK CB11 Association of Bulgarian Energy Agencies ABEA BG CB12 Danish Energy Association DEA DK CB13 French Environment and Energy Management Agency ADEME FR D.7.1 ENSPOL Dissemination Strategy (1 st Version)
D.7.1 ENSPOL Dissemination Strategy (1 st Version)
Table of Contents EXECUTIVE SUMMARY... 3 1 INTRODUCTION... 5 2 ENSPOL DISSEMINATION STRATEGY... 7 3 SHARING KNOWLEDGE VIA ENSPOL WEBSITE... 11 3.1 ENSPOL Website... 11 3.2 Stakeholders Web Platform... 14 4 ENSPOL DISSEMINATION MEANS... 16 4.1 Project Logo... 16 4.2 ENSPOL Templates... 17 4.3 Leaflets... 17 4.4 Newsletters... 18 4.5 Articles and Press Releases... 18 4.6 Social Media Tools... 19 4.7 Interventions & Publications... 21 4.7.1 Interventions... 21 4.7.2 Publications... 21 4.8 Policy Briefs... 22 5 ENSPOL EVENTS... 23 5.1 General Strategy of the Project s Events... 23 5.2 Kick - Off Meeting... 24 5.3 Regional workshop in Vienna... 25 5.4 Capacity Building Workshops... 26 5.5 EU Observatory Workshops... 26 5.6 National Observatory Meetings... 26 5.7 Training Courses... 27 5.8 Policy Event... 27 5.9 Final Conference... 28 D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 1
Figures Figure 1: Target groups... 7 Figure 2: Tailor Made Dissemination Strategy... 9 Figure 3: ENSPOL Website Design... 12 Figure 4: Final Project Logo... 16 Figure 5: 1 st ENSPOL Leaflet... 17 Figure 6: ENSPOL Social Media Accounts... 20 Figure 7: ENSPOL Kick off Meeting... 25 Tables Table 1: Dissemination Objectives for each Target Groups... 8 Table 2: Dissemination Activities... 10 Table 3: A List of all the Workshops/Meetings... 23 D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 2
EXECUTIVE SUMMARY This document describes the Dissemination Strategy of the consortium for the ENSPOL project. The Dissemination Strategy sets out a clear predefinition of the dissemination actions and events, so as to meet the needs of the stakeholders target groups and make the best out of the final aim, which is awareness raising and motivation to action in regard to ENSPOL outcomes. The Dissemination Strategy of ENSPOL project will be based on the following key elements: To publicize expected results, accumulated knowledge and gained experience; To raise awareness and motivation to action in regard to ENSPOL outcomes; To implement a variety of dissemination activities envisaged by the periodic dissemination and communication plan, promoting networking activities and fostering potential co-operations. A pro-active Dissemination Strategy was elaborated to be undertaken, so as the main outputs of all project results to be effectively disseminated to the following categories of related stakeholders: Policy makers Regulatory authorities Energy supply (energy sales companies) Transmission System Operators (TSOs) Distribution System Operators (DSOs) Regional and local authorities Industry Associations Financial Institutions Professionals and their associations Associations of consumers / General public All the aforementioned actors will be continuous recipients of a series of dissemination activities, which will aim to keep them informed for a number of issues concerning the ENSPOL project according to their special nature and interest: D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 3
The development of the web based stakeholders platform for the exchange of information and experience and for fostering the dialogue among key players and project s consortium The creation of the project s web site that will aim to present project s deliverables and to be a referenced site containing all the dissemination material. Production and distribution of promotional material of the project s results, progress and potential benefits will be produced and offered during the publicity campaign - e.g. leaflets, newsletters etc. Presentations of the project s objectives and results through articles / press releases / policy briefs and also using Social media tools targeting stakeholders and the general public. Interventions / announcements at international conferences / forums / events of ongoing initiatives, in order to diffuse the project s results with the Final Conference in Brussels to be the ultimate dissemination event In addition to the capacity building workshops in all participating countries, as well as the regional workshop in Vienna for the countries aiming to implement an EEO, all participating countries will carry out training courses. In addition to the 3 EU Observatory workshops, eight national observatory meetings will be held back to back with the above capacity building workshops. Collaboration with related projects and EU initiatives from the aspect of creating dialogue in order to avoid duplication, exploit synergies and disseminate results. The main added value of ENSPOL is linked to the following: ENSPOL has multiple European dimensions: cooperation across geographical regions, expertise in different thematic fields. ENSPOL focuses on practical implementation of energy efficiency obligation schemes and alternative policies. ENSPOL covers a wide range of different policy circumstances and takes into account contemporary conditions in the EU. ENSPOL will assesses potential synergies and limitations from an EU perspective taking into consideration multiple EU MS. ENSPOL will involve multiple stakeholders in an interactive way, securing the wide transferability of projects results. D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 4
1 INTRODUCTION ENSPOL project intends to enable the active communication and information exchange of EU MS on the Energy Efficiency Directive, and more specifically on Article 7. Through this, MS can identify ways to achieve their Energy Efficiency targets through implementing Energy Efficiency Obligation or alternative policy schemes domestically. Given the multitude of policies and perceptions for such goals, ENSPOL will take into account the requirements and experiences of each MS on such schemes in order to derive relevant and appropriate policy conclusions for policy makers and market actors. Thus, the involvement of a large variety of stakeholders is necessary and will be guaranteed throughout the duration of the project. Efficient dissemination is a fundamental and horizontal activity in any process, since the success of these dissemination activities contributes decisively to the utilization of project outcomes by all interested actors and target groups. The project s work programme will conclude to a comprehensive dissemination programme. The programme complements the stakeholder consultation and serves to assure a successful dissemination of the ENSPOL project outcomes and results to the targeted audience. For this purpose, a series of specific and concrete actions will be launched throughout the whole duration of the project. The objective of deliverable D7.1 ENSPOL Dissemination Strategy is to identify and organize the activities required to be performed in order to promote and disseminate the ENPSOL project results and ensure the effective engagement of national and EU level key stakeholders, through a series of specific actions. These actions will be elaborated by the project consortium so as the main outputs of all project results to be effectively disseminated. In addition to the dissemination approach that will be applied, this deliverable also provides the necessary guidance for an efficient dissemination strategy, while also offering the necessary templates for a professional awareness strategy. The dissemination strategy will be refined and communicated to all project partners. Corrective actions on this will be taken regularly in order to assure appropriate communication and targeted dissemination. Dissemination and exploitation activities will be carried out for discussion refinement and dissemination of the results from the case studies. The plan defines the targets and the activities carried out, with their timing and implementation details. In order to ensure the application of a successful dissemination plan that will diffuse information but also contribute to the team s reputation building, the detailed dissemination plan has been based on the replies of the following critical issues: D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 5
What is our action aiming to clarify? Who is or should be interested in the results? What are we hoping to achieve by disseminating this action? long term goals; shorter-term goals. Who will we target in our dissemination activities? Who can use our outcomes? (primary audience, secondary audience) This document, apart from the executive summary and the introduction, consists of five additional Sections, as follows: Section 2 sets the basis for the development of the dissemination strategy of ENSPOL to be outlined in the following Sections. Section 3 illustrates the strategy to be followed for the development, enhancement, finalisation and continuous maintenance of ENSPOL website and stakeholders platform. Section 4 is devoted to the major dissemination means that will be created and used by all Consortium partners. These include the project logo, press releases, leaflets and other dissemination material. Section 5 provides some organizational hints about the ENSPOL workshops and meetings that will be organized during the project s implementation. D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 6
2 ENSPOL DISSEMINATION STRATEGY The ENSPOL project is envisaged to be beneficial for various target groups that are either directly interested in the project or influenced by the project or can impact the project s success or are considered as stakeholders to the project. An initial mapping of the stakeholders has been done by the proposal phase of ENSPOL. Then an internal workshop has been held, back to back with the kick of meeting, to present the stakeholder mapping approach. Figure 1: Target groups Those stakeholders identified who have interest in the project outcomes, and therefore are prime dissemination targets, are policy makers, advisors and decision makers (management of utilities, TSOs, DSOs, Energy Supply industry, financial institutions etc. local and regional authorities, regulatory authorities etc.), ESCOs and business/ consumer associations. The objectives of dissemination to each target group and the message to be communicated are outlined in the following table: D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 7
Table 1: Dissemination Objectives for each Target Groups Target group Dissemination objectives Message Policy makers (EU and National level) and Regulatory authorities Energy supply (energy sales companies) Transmission System Operators (TSOs) and Distribution System Operators (DSOs) Regional and local authorities Industry Associations Financial Institutions Professionals and their associations Streamlining of market and regulatory frameworks Analysis of EEOs and alternative measures capacity, implementation and design Development of policy guidelines with regard to EEOs and alternative support schemes Facilitate policy dialogue at EU and National level Enhance understanding of EEOS and alternative measures and demonstrate different ways of exploiting/conforming with latter Introduce/Propose practices best Analysis of the effect of noneconomic barriers on EE investment decisions Avoid undue market distortions and excessive costs Enhance understanding on the potential benefits that their communities will gain from the implementation of EEOs and alternative schemes Consider EEOs schemes and alternative measures Increase awareness for the utilization of EEO schemes and alternative measures Develop new financial tools to finance EE projects and/or the means to deal with uncertain cash flow within EEO schemes Optimized policy instruments to further improve EE market penetration in all EU-27 MS Critical parameters for the effective and efficient application of EEOs and alternative EE support schemes Interactions of policy instruments Coordinated different approaches to EEOs and alternatives, in the framework of a harmonized European EE policy framework Policy recommendations and proposed actions to facilitate policy making into future formulations of EEO schemes Energy Efficiency Obligation schemes and alternative measures prospects and opportunities Stimulation of economic growth through an enhanced deployment of EEOs and alternative policies Demonstration of effectiveness of EEOs schemes in comparison to alternative policy measures Importance of the required enforcement context for support obligation schemes and alternative measures Benefits of efficient application of EEOs and alternative support schemes Tailor made EEO schemes and alternative policy instruments solutions for specific sectors D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 8
Associations of consumers / General public Increasing awareness raising on EEOs and alternative policy instruments Improve perception of EEOs schemes Increase willingness to pay Increase willingness to act Impact of the above on the improvement of community wellbeing and on global environment Awareness on costs and benefits of EEOs and other supporting measures In order to trigger the interest of an extensive range of target groups, a tailor made dissemination approach will be adopted (Figure 2). The relevant activities will be developed according to the following axes: who is the audience we want to reach; what is the message we want to communicate that is relevant for the audience we want to reach, and; what is the best/most efficient communication tool to reach that audience with that message (e.g. newsletter, email, workshop, presentation in a relevant conference, etc). Figure 2: Tailor Made Dissemination Strategy D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 9
This highly diversified dissemination, as regards the various forms and mechanisms such as articles, workshops, events, website, stakeholders platform, policy briefs, conferences and dissemination material, is expected to address the various target groups of ENSPOL, by fully respecting their particularities (e.g. policy makers due to their limited time availability will find very useful the one-page targeted policy notes). More analytically, an overview of all the dissemination activities is presented in the following table: Table 2: Dissemination Activities No. Communication action When/ Where Target Groups addressed 1. Design of ENSPOL Logo Month 2 Stakeholders* and general public 2. Leaflets Month 6, 29 Stakeholders 3. Newsletters Month 6, 12, 18, 24, 30 Stakeholders 4. Articles and press releases Month 6 30 Stakeholders and general public 5. Social media tools 5.1 Upload information on collaborative projects (e.g. Wikipedia) 5.2 Social Networks (e.g. Creation of Group at LinkedIn, Twitter etc. ) - driving traffic to ENSPOL website, articles, workshops etc. 6. Interventions / announcements at international conferences / forums / events of on-going initiatives in the same area etc. organization of at least 2 side events at the occasion of conferences in EU etc. Month 10-30 Month 10-30 Month 1 to 30 Stakeholders and general public Stakeholders and general public Stakeholders 7. Articles of a Special Issue of a knowledgeable International Journal on the EEOs and alternative support policies Month 30 Stakeholders (managers, policy makers, planners, consultants, energy companies, academics etc.) 8. ENSPOL Policy Briefs (to be prepared by CRES and VITO respectively) Month 8, 18, and 30 Policy makers (EU and National level) D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 10
3 SHARING KNOWLEDGE VIA ENSPOL WEBSITE 3.1 ENSPOL Website The website development is of significant importance for the effective promotion of the project concept, results and stakeholder engagement. In this way, a website will be developed in parallel to the other WPs and it will be dedicated to the ENSPOL project activities providing information regarding meetings schedules, newsletters, etc. It is the intention of the consortium to keep the web site running and updated for at least two years after the project end. The website contains at a minimum (but not limited to) the following: Information about the project, including: Objectives, Organisation, Participants etc.; Project deliverables will be uploaded whenever ready and major improvements and additions of the web-site are planned on a regular basis, biannually. Information about the partners and links to their web pages. The website s address has been reserved and is the following: http://enspol.eu/. The initial website s architecture is structured along the following domains: Home The Action About ENSPOL Expected Results Objectives Organization Events News Library Members Area Useful Links Contact Site Map Kick off Meeting Capacity Building Workshops EU Observatory Workshops National Training Courses Regional Workshop Stakeholder Dialogues D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 11
Figure 3: ENSPOL Website Design The purpose of the project website is to provide access to project results at two levels: one public and one private (i.e. password protected) for project partners (Members Area) respectively. Visitors of the ENSPOL project website can view all the site material excluding the one hosted in the Members Area. Home domain welcomes visitors to the ENSPOL project and has a slideshow which will be enhanced with photos from ENSPOL s events. Moreover, it has the Newsletter Sign-Up section which provides the ability to register to receive newsletters. Moreover, links to the social media (LinkedIn, Twitter, Facebook, MyEuropa, RSS) are incorporated in the Home page. The Action domain includes all the information relating to ENSPOL project: The About ENSPOL page provides a small description of the project and its aims. The Expected Results page presents briefly the major outputs and expected results of ENSPOL. D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 12
The Objectives page includes ENSPOL scope and major specific objectives. The Organization domain includes the consortium information in the website, incorporates a list of partners, along with their country of origin, logo, principle scientific contact person and website address. At the Events page all relevant organization details of the project workshops can be uploaded, as well as photos from the events. The Events domain consists of webpages for each type of ENSPOL event, namely, Kick off Meeting, Capacity Building Workshops, EU Observatory Workshops, National Training Courses, Regional Workshop, Stakeholder Dialogues including all the informational material (agenda, presentations, photos). The News domain provides news and articles concerning the project, as well as newsletters produced by the ENSPOL project. In addition, announcement of the project workshops will take place through the particular domain. Other relative events at national and European level will be also announced. The Library page will constitute an information page including useful material such as ENSPOL policy briefs, related studies and other related publications. The Members Area section provides access to project partners including technical documents produced within each WP by the consortium stored and shared among the partners. Moreover, Members Area will include all the informational material from the project s Kick-Off Meeting and other meetings (agenda, minutes, presentations, etc.) as well as material relating to administrative issues. The Contact section is the basis of an online form that a user can fill with questions or remarks relevant to the ENSPOL activities. The Contact page includes also contact information about Project Coordinator, Dissemination Leader and Contact Person. A Useful Links webpage has been developed where useful and relevant links are presented. More particularly, the webpage has been recently enhanced with logos and links of relating initiatives with which ENSPOL has created synergies (Towards2030-dialogue, DIA- CORE, POLIMP, APRAISE, etc.). It is the intention of the consortium to keep the web site running for at least two years after the project end. D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 13
3.2 Stakeholders Web Platform Under the ENSPOL project an interactive web platform will be developed for sharing the valuable pieces of information, experience, knowledge and competence of key national and EU level stakeholders about the past experiences and current challenges of EEO schemes and alternative EE policy support measures. The stakeholders web platform will serve as a central repository of information and signpost to other relevant information, scientific research and websites. The platform will bring together all the knowledge relating to implementation of Article 7 in one place as well as disseminate reports, relevant projects deliverables, peer-reviewed papers summaries and articles in the electronic press to support the exchange of information. It is worth mentioning that each deliverable of the project will have a template, which the responsible partner will fill, producing in this way a mini document, in order to be easy for the guests of the ENSPOL web platform to read. This mini document will be also linked with the whole deliverable for a detailed reading. The work flow for the development of the platform consists of the following tasks: Assessment of stakeholders needs. Designing the information architecture of the web platform Development of the web platform Operation and maintenance of the platform The platform will be interactive and attractive and on the other hand easy to navigate and fast in providing information. The platform will be officially launched on July 2015. The operation includes regular uploads of information provided by project partners and all the other interactive and ad hoc materials. The platform will be continuously monitored for availability and reliability. Much of the content of the platform will be available to non-registered users. However anyone wishing to post content will be asked to sign-up and join as per other social networking areas enabling us to analyse and report on who is using it and why. Within the national trainings an introduction to the platform session could be included so that participating policy makers become easily familiar with its use. Interested parties will access the platform using any standard web browser on Internet access and will be specified D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 14
and linked with ENSPOL project website. Also the platform will be disseminated through all ENSPOL means. D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 15
4 ENSPOL DISSEMINATION MEANS In order to ensure the application of a successful dissemination plan that will diffuse information but also contribute to the recognition of all project deliverables, at the project start, a detailed development methodology of the plan for the implementation of information dissemination actions has been prepared and the main dissemination means are presented in the following chapters. 4.1 Project Logo An important action in order to establish the project s identity is to design a project logo, which will be associated and included in all documentation (paper or electronic) and publicity material relating to the project. The identity of the project is guaranteed by the project logo. To achieve this, a number of alternative project logos were created and examined with the aim of best representing the project scope in the simplest way. The official project logo was decided through an electronically voting procedure among the Consortium. The final choice was made with the following criteria: The logo should be self-representative; It should be printed and distinguished in high quality on a colour and greyscale format; It should be easily conceived; It should be memory grasping. The several alternative logos that have been prepared and discussed among the partners are presented in Annex A. In the following figure is illustrated the logo that was finally selected by the consortium. The final version of the selected logo is the result of several attempts to communicate the ENSPOL s goals and it has distributed to all consortium partners in high quality copies (Annex B Graphic Guidelines Handbook). Figure 4: Final Project Logo D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 16
4.2 ENSPOL Templates Templates for ENSPOL have been prepared for all the reports/deliverables and presentations. In addition, within dropbox folder Templates, there is an institutional presentation of ENSPOL project that could serve as the basis for relevant dissemination activities. This presentation is considered to be a prototype to be adapted by each partner according to the audience of each event, special targets, etc. 4.3 Leaflets ENPSOL has already produced a leaflet, for dissemination among stakeholders, in a number of early events, with an introduction to the project and contact information. It should be noted that additional leaflets will be designed and distributed before the project workshops with brief descriptions of project s progress and results. Figure 5: 1 st ENSPOL Leaflet D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 17
4.4 Newsletters A coloured Newsletter in English will be produced at 6-montly intervals within the project s duration for internal and external distribution to summarize all project advances. The newsletter is a custom mean for European projects to address a bigger audience both expert and non-expert and the general public. The first issue of ENSPOL Newsletter will introduce the project, the project s objectives, the consortium partners, providing contact points to obtain further information. The other newsletters will be used to provide updates on project progress, the project s results, potential impacts and benefits, support the projects activities and achievements, and encourage participation in forthcoming initiatives and events. These newsletters will be electronically distributed through a mailchip template and made available on the project website. The first issue of the ENSPOL Newsletter is expected to be published by the end of November 2014. The procedure for issuing the newsletter is the following: the editor (UPRC) will issue a draft table of contents for each newsletter which in turn will be communicated to partners, which will be asked to contribute to a specific content of the newsletter. Each partner will contribute with related scientific work shaping the main context of the newsletter. The contributors will send their articles/contributions to the editor in two weeks period. Then the editor will have another two weeks to compile the contributions and develop the final newsletter. The newsletters will be distributed on a wide scale to all identified target groups and concerned actors to ensure high visibility of the project progress. The newsletter shall be send to all registered members, who are interested in receiving the newsletter, via the mailing list through e-mail. This way the members can better keep up with the ENSPOL progress. Last but not least the newsletter will be available through the ENSPOL website to address the general public. 4.5 Articles and Press Releases A draft press release for the project will be created in English in order to present the ENSPOL concept to a larger audience through magazines or e-press. The press release comes out in different sizes to fit better in alternate means of press. It could also be translated in selected native languages of the partners within the Consortium and efforts will be provided in order D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 18
to be published at least once per participating country. It is expected that these press releases will raise public awareness about the project start, the project objectives, the project website, the ENSPOL activities and events, the project outcomes etc. Through these press releases information will be diffused and thoughts will be exchanged regarding the ENSPOL project to groups of stakeholders, several players strongly related to the energy efficiency sector as well as to all potential interested in the initiative parties but also will contribute to the reputation building of the project team. Press releases will be made when there is progress to report and will also be planned in conjunction with project events. The info of these releases will also be available on the stakeholders platform. Articles of a Special Issue of a knowledgeable International Journal on the EEOs and alternative support policies will also be published. 4.6 Social Media Tools Social Media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns and effectively disseminate outcomes and associated information. With the proliferation of niche sites and communities on the Internet, it s becoming increasingly important to target long tail search terms and cast a wide net. In this framework exploiting all the assets social media has to offer, while paying attention to the related risks could be truly beneficial in successfully disseminating ENSPOL scope, activities and outcomes. Some preliminary ideas include the use of social media networking and social media collaborative projects. Upload information on collaborative projects (e.g. Wikipedia) ENSPOL will gain wide access to the power of web publishing to non-technical users costeffectively, while Wikipedia users will drive traffic to ENSPOL website and platform, articles, workshops, etc. D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 19
Use Social Networks (e.g. LinkedIn, Twitter) Along these lines visibility of ENSPOL will be increased, while members of the consortium will improve their connectivity with stakeholders and enhance participation in stakeholders workshops. ENSPOL uses: Facebook (https://www.facebook.com/enspol) Twitter (https://twitter.com/enspol) LinkedIn (https://www.linkedin.com/groups/enspol- 8125585?home=&gid=8125585&trk=anet_ug_hm) MyEuropa (http://v2014.my-europa.eu/index.php/all-projects/viewgroup/474- enspol-energy-saving-policies-and-energy-efficiency-obligation-schemel) Figure 6: ENSPOL Social Media Accounts D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 20
4.7 Interventions & Publications Based on ENSPOL outputs and the overall knowledge obtained, the consortium aims to make interventions in various events (conferences, workshops, information days, etc) at national, regional and international level. Furthermore, in order to ensure the quality of the project results from a scientific point of view a special issue will be published, in order to enhance the interest of policy makers, the academic community and professionals to the outputs of ENSPOL. 4.7.1 Interventions Presentation of the project s objectives and results in forthcoming events, forums and international conferences is considered essential. Main scope is to inform governmental, academic and other interested bodies and groups, to raise awareness of key energy market players regarding the ENSPOL progress and outcomes, to present and outline forthcoming events, to facilitate the exchange of information, as well as guidance towards the efficient implementation of the dissemination strategy and promoting the exploitation of the project s results. The consortium will identify possible conferences, workshops and other national or regional events that ENSPOL shall aim to be present. In addition, energy policy forums will also be identified, so as in the margin of these occasions the main points arising from the ENSPOL project to be presented. ENSPOL dissemination packs, containing information on the project outcomes and progress will be timely prepared and delivered during all the events, while targeted presentations will be conducted by the ENSPOL experts. 4.7.2 Publications A special issue of a knowledgeable International Journal will be published in order to strengthen the exchange of knowledge and experience and to ensure a better knowledge and understanding of the EEOs and alternative support policies. The aim of the special issue is to enhance the interest of policy makers, the academic community and professionals to the outputs of ENSPOL project. In addition, the ENSPOL consortium envisages a series of publications on technical topics, case studies and outcomes. All publications will contribute to the augmentation of the D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 21
scientific and interested community s interest to the outcomes of the ENSPOL project, while main content will involve the key outcomes of the overall procedure. Regarding publications all standard ethics shall be respected by the consortium partners (i.e. if project results are to be published all contributing partners to a specific component, have to agree and be acknowledged with regard to authorship, all scientific sources shall be properly cited etc.). Electronic copies of all project publications will be collected by UPRC. The contact person for this activity is Dr. Chara Karakosta, email: chakara@unipi.gr. 4.8 Policy Briefs Taking into account that a "hot topic" is addressed by this project, an important aspect of dissemination activities will be to facilitate policy dialogue at EU and National level. In this respect, SEI, with the assistance of CRES, JIN and AEA will write and compile policy briefs for formulating EEO schemes in specific country context, summarising the main outcomes of the project. Each policy brief will be available before the consultation workshops (WP2, WP3 and WP5), policy makers workshop (WP3) and the final conference (WP6) of the project and will be made available through the project webpage and all project dissemination means and channels to policy makers. Furthermore, in view of the Final Conference, a policy event at the European Parliament, will take place in order to communicate our key messages and results directly to the European decision makers. Given the unique standpoint of the European parliament members, their feedback will be particularly precious in order to fine-tune our recommendations on the needs and priorities of EU. D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 22
5 ENSPOL EVENTS 5.1 General Strategy of the Project s Events During the project s lifetime an extensive consultation with market operators at the national level will take place, for achieving the levels of buy-in required to reach the targets of Article 7. The idea behind the organization of various kinds of events is to ensure that the project outcomes are of immediate interest and match the needs of different stakeholder categories. The ENSPOL events will add to the interactive nature of the project by establishing an effective dialogue with the stakeholders from the initial stages and throughout the project duration. In the table below a list of the ENSPOL workshops/meetings is provided. Table 3: A List of all the Workshops/Meetings Communication action When/ Where Target Groups addressed ENSPOL Kick - off Meeting Month 1-1 Regional workshop Brussels (EU) (organized by AEA under WP3) Month 11/12 Stakeholders (emphasis to policy makers national), financing institutions, investors, associations, TSOs, regulators etc.) from member-countries aiming to implement an EEO (Austria, Belgium, Bulgaria, Greece, The Netherlands, Poland) 2 Capacity building workshops (national) in NL, GR, IT, PL, BE, UK, AU, and BG Month 17,23 Stakeholders (emphasis to policy makers, national authorities, regulators, governmental agencies etc.) D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 23
Communication action When/ Where Target Groups addressed 3 EU Observatory Workshops (Vienna and Brussels) Month 11/12,25,30 EC Stakeholders 3 National observatory meeting (one per year) in NL, GR, IT, PL, BE, UK, AU, and BG, held back to back with the capacity building workshops Month 17, 23, 27 Stakeholders (emphasis to national authorities, regulators, financing institutions, investors, energy companies etc.) from MS 10 Training courses for policy makers and other stakeholder participants nationally in all ENSPOL participating countries. Month 27 Stakeholders (emphasis to policy makers, national authorities, regulators, governmental agencies etc.) Policy event (audition) at the European Parliament (organized by VITO) Month 30 Policy makers Final Conference in Brussels (to be the ultimate dissemination and communication event) (organized by VITO) Month 30 Stakeholders (emphasis to policy makers (EC, National), financing institutions, investors, associations, TSOs, regulators etc.) 5.2 Kick - Off Meeting Since April 2014, when the project officially started, the first initial dissemination activities and events have already taken place. Starting with the Kick-Off Meeting (14-15 April 2014 in Brussels, Belgium), the partners of the project set the framework of the implementation strategy so as the best results to be achieved. Main objective of the kick-off meeting was to streamline and coordinate work among project partners towards meeting with the overall aim of the project, which is to support Member States (MS) who intend to set up new EEO schemes, and also facilitate (MS) countries with existing EEO schemes to improve it, learning from and building on existing experiences. To this end, a stakeholder engagement training workshop was held during the second day of D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 24
the kick-off meeting by project partner EST, presenting the stakeholder mapping approach and ensuring project partners understand the role and importance of the national stakeholder engagement plans. The agenda and list of participants can be found in Annex C and Annex D, respectively. Figure 7: ENSPOL Kick off Meeting 5.3 Regional workshop in Brussels A one day workshop with country representatives will be organized in Brussels (month 11 or 12) back to back with the 1 st EU Observatory Workshop. The total number of participants will not exceed 30 people. The following issues will be tackled: What considerations lead to the choice of a certain implementation option in different MS? What criteria were used? What are the main barriers to the implementation of EEOs and alternatives? What are the key methodological and policy design features adopted to comply with art 7 EED? What could be done to overcome these barriers? The results of this workshop will contribute to a better understanding of the barriers to introducing an EEO and of alternatives that are available to MS. D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 25
5.4 Capacity Building Workshops Those workshops deal with the enhancement of the capacity of MS to either explore the possibilities of implementing an EEO scheme or gather practical information regarding EEO mechanism, compare the EEO with alternatives by answering questions, raise stakeholders awareness, knowledge and skills for an effective implementation of Article 7. Regarding more experienced MS, The workshops may fine tune existing policy by learning from other countries or enhance the capacity in implementing the scheme, administering it and explore synergies with other policies. Capacity building workshops will take place in the 8 out of 10 countries (NL, GR, IT, PL, BE, UK, AU, BG) of ESPOL, the first and second year of the project. 5.5 EU Observatory Workshops The complexity and variety of EEO schemes suggest the need to create a European Observatory to facilitate the dialogue with policy makers and stakeholders in order to ensure an effective exchange of ideas and experiences for the duration of the project. There will be 3 official meetings of the European Observatory with accompanying actions and on-going dialogue maintained outside of the meetings via the web based stakeholder platform. Every meeting will be focused on a particular topic within the EEO framework and will be preceded by national surveys aimed at collecting data, issues and questions in order to target the discussion and make it practical and useful. The 1 st EU Observatory Workshop will most probably and the Regional Workshop will be held back to back with the CA EED Committee meeting taking place in February/March 2015 in Brussels. 5.6 National Observatory Meetings ENSPOL will organise three national meetings (or bilateral dialogues) one per year, in all participating countries, in which to discuss national EEO or alternative policy implementation issues, opportunities of improvement, statistics and market data, monitoring of EEO effects, etc., together with accompanying measures. It is essential that both, the leader stakeholders in the sector and the best in practical implementation of EE schemes in in market sector, will participate in the meetings. D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 26
The first and second National Observatory meeting will be held back to back with the relative capacity building workshops. The third one will be held with the national training course. 5.7 Training Courses Ten (10) national training courses will be developed. Each training course will provide policy makers and other stakeholders participants with detailed information on how the available schemes work, on the main experiences in Europe, on the different design strategies, and on the opportunity to choose among tradable white certificates or simple obligations or other incentive schemes. The training course will provide substantial support to policy makers in deciding the best design for their country, as well as in acquiring a better knowledge on the effects of some design criteria adopted in other MS. The attendants will not exceed the number of 20 and will be selected policy makers and stakeholders. The specific needs for every MS will be established through a dedicated survey and the results will be used to define the training course programme and structure. 5.8 Policy Event In view of the Final Conference, a Policy Event (audition) will be organized by VITO in order to communicate our key messages and results directly to the European decision makers. Given the unique standpoint of the European parliament members, their feedback will be particularly precious in order to fine-tune our recommendations on the needs and priorities of the European Union. Preferably this event will take place at the European Parliament in the form of an audition of a selected group of researchers of the consortium. Therefore MEPs of the Committee on Industry, Research and Energy (ITRE) will be contacted via the project partners of the countries they reside in. The idea of the event will be proposed and assayed with these MEPs in order to create a platform. If an event in the European Parliament is not feasible an alternative will be created by a separate workshop for politicians at the premises of the Final Conference. The date of the Final Conference is then preferably aligned with the Meetings Schedule of the ITRE Committee. VITO will organize the programme and logistics for this policy event. D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 27
5.9 Final Conference The ultimate dissemination event of ENPOL will be a Final Conference to be organized in Brussels during the last month of the project. Summarizing the whole project, this full-day conference will present the key results and discuss them with top-level keynote speakers and high level stakeholders identified within WP4 and will be aimed to spread the project results. The conference will be organized by VITO. To ensure a large number of attendees and a high level program, the event will build on the ENSPOL outputs and the overall knowledge of the project team and will rely on the experienced personnel of VITO who will undertake the timely organization and implementation of all required tasks: i) set-up of a conference board which includes key partners of the ENSPOL project. The board gives advice about and follows up on a regular basis the content and the organisation of the conference. VITO will be the driving force of this board; ii) elaboration of a conference programme; iii) identification of invited speakers and experts; iv) announcement of the conference and dissemination of the conference s programme; v) organization of all the logistics required for the implementation of the conference; vi) preparation and distribution of the Conference Proceedings. Each partner will advertise the event at a national scale and suggest which stakeholders from their country will be invited to attend (number of attendants per partner will be decided in consultation with the project officer). A key stakeholders panel will be organized in the end of the Conference, so as to provide an overall assessment as regards to what extent support schemes can help Europe achieve its EE targets in a cost effective and mutual beneficial way, to discuss implications at local, national and regional level and finally to provide recommendations for further action in order to ensure the sustainability of the project. D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 28
Annex A - ENSPOL Alternative Logos D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 29
Annex B - Graphic Guidelines Handbook D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 30
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Annex C - ENSPOL Kick off Meeting - Agenda D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 33
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Annex D ENSPOL Kick off Meeting - List of Participants D.7.1 ENSPOL Dissemination Strategy (1 st Version) Page 35