National Conference on Digital Transformation of Business in India: Opportunities and Challenges 24-25 March, 2017 About the Conference Information and Communication Technology (ICT) has changed the norms, forms and process of doing business. India is getting transformed into Digital India, where all future businesses are to be conducted in digital formats. Digital transformation of business is no more an option, but a necessity for doing business. This conference intends to discuss various issues and challenges of managing Digital Business; be it the Government, Public or Private Sector. This conference will provide an open platform for entrepreneurs, academicians, researchers and social activists to share their experiences, research findings, views and opinions on various functional issues like Marketing, Finance, Operations, HRM, Legal and ethical aspects and other relevant areas. About IUU IMS Unison University, a constituent of the Unison Group is a premier Educational and Research University nestled amidst beautiful and serene surroundings offering an environment that fosters learning and stimulates creativity. Founded in 1996 as IMS Dehradun, it is dedicated to the cause of changing the face of professional education in northern India. The University today provides a platform for excellence in teaching, learning, and administration. IMS Unison University aspires to become a world-renowned centre for creation and dissemination of knowledge. Call for Papers India is a country with many types of diversities, be it diversity in geography, language, culture or demography. One size does not fit all, at the same time no one to be left out. We need to have a digital India which fulfils the needs, aspirations and means of everybody. The question is how? There is no one solution or viewpoint- this needs to be addressed from multiple viewpoints and perspectives, at the same time all should converge to fulfil one goal of transforming India in to Digital India IMS Unison University invites original and unpublished papers which are not under review by any other conference or journal from academicians, industry professionals, research scholars, consultants and students. Authors are invited to submit contributions presenting research results, concepts, practical standards, running experiments, implementations, applications, and industrial case studies. A list of the indicative sub themes (not restrictive) is provided below: Marketing E-Marketing/ Digital Marketing Online Market Research Innovations in Digital Marketing Social Media Marketing 1
Finance Online Banking Challenges and Opportunities M-Banking and Security Issues Human Resource E-Learning Knowledge Management Digital Addiction & Stress Online Behaviour of Customers Innovations in Digital HRM Government Interventions E-Democracy Social Marketing, Macro Marketing and Public Issues Legal and Ethical Aspects Legal Issues in Digital Marketing Ethical Concerns in Digital Marketing Security Challenges in Digital Era Operations E-Supply Chain E-Service Operations E-Service Quality Online Distribution and Procurement Best Paper Award The best paper among the presented research work will be awarded the best paper award. The decision for the award will be made by a panel of jury comprising distinguished academicians and practitioners. Publication Abstracts of papers accepted for presentation will be provided to the participants in the form of e-souvenir of the seminar. Shortlisted papers will be considered for publication in our referred bi-annual research journal, namely Pragyaan: Journal of Management (ISSN: 0974-5505). Submission Procedure and Guidelines for Authors Length: Not more than 4000 words. Format: The paper should have a cover page giving title, author s name, complete address, telephone number and email ID of the author and an abstract of not more than 300 words. It should also include up to five key words about the paper. In case of co-authors, these details should be provided for each co-author. Correspondence will be sent to the first named author unless otherwise indicated. Margins : 2.5 cm. or 1 inch on all sides Font & Spacing : Times New Roman, 12 point, spacing 1.5 References : APA Style Papers should be mailed at : iuuconference2017@gmail.com 2
Important Dates Submission deadline for Abstract Jan 31, 2017 Intimation of acceptance of Abstract Feb 05, 2017 Submission deadline for Full Paper Feb 20, 2017 Intimation of acceptance of Full Paper Feb 27, 2017 Registration Fee (per participant) Corporate /Academicians Rs. 1,000/- Research Scholars and Students Rs. 500/- Early Bird Discount (For registration till March 04, 2017) Rs. 200/- Accommodation For outstation candidates, accommodation can be arranged on prior request on payment basis. Payment Mode The registration fee is payable by Cash/Demand Draft in favour of IMS Unison University payable at Dehradun. Delegates willing to attend the Conference are advised to send complete filled-in registration form along with the requisite fee at the earliest. Patrons Shri Amit Agarwal Chairman, Board of Governors Dr. M. P. Jain, Chancellor, Dr. R. K. Pandey, Vice Chancellor, National Advisory Committee Dr. S. P. Sarmah, Professor, Dept. of Industrial & Systems Engineering, IIT, Kharagpur Dr. Madhumita Guha Majumdar, Professor and Chairperson, Centre of Excellence-Business Analytics IFIM Business School, Bangalore Dr. M. K. Barua, Associate Professor, Dept. of Management Studies, IIT, Roorkee Dr. Usha Lenka, Associate Professor, Dept. of Management Studies, IIT, Roorkee 3
Dr. R. P. Pradhan, Associate Professor, Vinod Gupta School of Management Program IIT, Kharagpur Dr. Jitendra Madaan, Assistant Professor, Dept. of Management Studies, IIT, Delhi Dr. P. L. Meena, Assistant Professor, Dept. of Management Science, New York Institute of Technology, New York Dr. Swapan Kumar Majumdar, Professor, School of Management, Dr. Samik Shome, Professor, School of Management, Chairman Dr. K. Ajay Singh Dean, School of Management Organizing Secretaries Mr. Omdeep Gupta Dr. Rajesh Katiyar Organizing Committee Dr. N.N. Pandey Dr. Ashulekha Gupta Dr. Namrata Prakash Dr. Bhawna Chahar Mr. Raghav Upadhyai Ms. Parvi Bharti About Dehradun Located in the foothills of Himalayas, nestled between two of India s mightiest rivers - the Ganges on the east and the Yamuna on the west, Dehradun is famous for its picturesque landscape and slightly milder climate. It provides a gateway to the surrounding region and is well connected to popular Himalayan tourist destinations such as Mussoorie, Nainital and Auli and the holy cities of Haridwar, Rishikesh and Paonta Sahib. Its nearby hill stations are well known for their natural beauty, the temples for its faith dimensions, and sanctuaries for animal and bird lovers. It is a heaven on earth which always offers beauty to its denizens and visitors. Summer season in the hills begins in the month of March and lasts until June. Many tourists prefer this period for visiting Dehradun as the weather is ideal for a day long excursion. The temperature during this period is expected to be at a low of 12 C and at a high of 25 C. 4
Tourist Spots around Dehradun Mussoorie Rishikesh Haridwar 5