Cultural Work and Higher Education

Cultural Work and Higher Education

Cultural Work and Higher Education Edited by Daniel Ashton Bath Spa University, UK and Caitriona Noonan University of South Wales, UK

Introduction, selection and editorial matter Daniel Ashton and Caitriona Noonan 2013 Individual chapters Respective authors 2013 Softcover reprint of the hardcover 1st edition 2013 978-1-137-01393-4 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6 10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2013 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave and Macmillan are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978-1-349-43675-0 ISBN 978-1-137-01394-1 (ebook) DOI 10.1057/9781137013941 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress.

Contents List of Tables Notes on Contributors vii viii Cultural Work and Higher Education 1 Daniel Ashton and Caitriona Noonan Part I The Dynamics of Cultural Work 1 Making Workers: Higher Education and the Cultural Industries Workplace 25 Kate Oakley 2 Making Your Way: Empirical Evidence from a Survey of 3,500 Graduates 45 Emma Pollard Part II Cultural and Creative Industries and the Curriculum 3 Precariously Mobile: Tensions between the Local and the Global in Higher Education Approaches to Cultural Work 69 Susan Luckman 4 No Longer Just Making the Tea: Media Work Placements and Work-Based Learning in Higher Education 87 Richard Berger, Jonathan Wardle and Marketa Zezulkova 5 Media Enterprise in Higher Education: A Laboratory for Learning 110 Annette Naudin Part III Identities and Transitions 6 Smashing Childlike Wonder? The Early Journey into Higher Education 133 Caitriona Noonan v

vi Contents 7 Negotiating a Contemporary Creative Identity 154 Stephanie Taylor and Karen Littleton 8 Industry Practitioners in Higher Education: Values, Identities and Cultural Work 172 Daniel Ashton Part IV The Politics of Access 9 Creative Networks and Social Capital 195 David Lee 10 The Cultural Industries in a Critical Multicultural Pedagogy 214 Anamik Saha 11 What Do You Need to Make It as a Woman in This Industry? Balls! : Work Placements, Gender and the Cultural Industries 232 Kim Allen Afterword: Further and Future Directions for Cultural Work and Higher Education 254 Daniel Ashton and Caitriona Noonan Index 264

Tables 11.1 Research participants 239 vii

Contributors Kim Allen is Research Fellow in the Education and Social Research Institute (ESRI) at Manchester Metropolitan University, UK. Before that she was Senior Research Fellow at the Institute for Policy Studies in Education (IPSE) at London Metropolitan University, UK. A feminist and sociologist of education, Kim s research focuses broadly on inequalities of social class and gender within educational spaces, with a particular focus on young people s career aspirations and transitions into the creative industries. Kim is co-investigator on the Economic and Social Research (ESRC) funded project Celebrity Culture and Young People s Classed and Gendered Aspirations (http://www.celebyouth.org/). Daniel Ashton is Senior Lecturer at Bath Spa University, UK and teaches on the media communications and creative media practice degree courses. His research addresses the links between cultural work and higher education in relation to identity, employability and cultural workforce issues. His work appears in: Convergence; Journal of Cultural Economy; Journal of Education and Work; Information Technology and People; Media Education Research Journal; and Art, Design and Communication in Higher Education. He is also on the editorial boards of Digital Culture & Education and Media Education Research Journal. Richard Berger is Associate Professor at the Centre for Excellence in Media Practice (CEMP), Bournemouth University, UK. He is also editor of the Media Education Research Journal. Richard s main research interests are in literary adaptation, pedagogy and literacy. David Lee is Lecturer in Documentary in the Institute of Communications Studies at the University of Leeds, UK. David s research focuses on creative labour, copyright, cultural production, television studies and cultural policy. He is currently a co-investigator on two major research grants: the ESRC-funded study Communicating Copyright: An Exploration of Copyright Discourses in the Digital Age and the AHRC-funded project Cultural Policy under the Labour Government, from 1997 to 2010. Before academia, David worked in television production, policy viii

Notes on Contributors ix research and consultancy. This included working at the BBC within current affairs and documentary production, on programme strands such as Newsnight, Panorama and The Money Programme. Karen Littleton is Professor of Psychology in Education at the Open University, UK, where she directs the Centre for Research in Education and Educational Technology. Karen s research focuses on the significance of talk for learning, development and creativity. Her previous publications include Collaborative Creativity (with Dorothy Miell) and Contemporary Identities of Creativity and Creative Work (with Stephanie Taylor). Susan Luckman is Associate Professor and Associate Head of School at the School of Communication, International Studies and Languages, University of South Australia, Australia. She was a foundation member of the ARC Cultural Research Network. She is the author of Locating Cultural Work: The Politics and Poetics of Rural, Regional and Remote Creativity; co-editor of an anthology on creative music cultures and the global economy (Sonic Synergies, 2008); author of numerous book chapters, peer-reviewed journal articles and government reports on creative cultures and industries. Annette Naudin is Senior Lecturer in Creative and Media Enterprise and is an Enterprise Education Fellow of the National Centre for Graduate Entrepreneurship. Annette developed her entrepreneurial experience by setting up and running her own successful creative business, but she is now firmly set on an academic career and is undertaking a PhD at the Centre for Cultural Policy Studies, University of Warwick, UK, exploring cultural entrepreneurship. Caitriona Noonan is Lecturer in Media, Culture and Communication at the Cardiff School of Creative and Cultural Industries, University of South Wales, UK. Her research interests include cultural policy decisionmaking, the concept of the creative city, and production cultures and professional identity. Her work has appeared in the International Journal of Cultural Policy, Media History and the European Journal of Cultural Studies. She is also on the editorial board of the Media Education Research Journal. Kate Oakley is Professor of Cultural Policy at the University of Leeds, UK and Visiting Professor at the University of the Arts London. Her

x Notes on Contributors research interests include the politics of cultural policy, work in the cultural industries and regional development. She came into academia following careers as a journalist, market researcher and civil servant, and she worked for a long time as an independent consultant and policy analyst. Emma Pollard is Senior Research Fellow at the Institute for Employment Studies, UK and leads their research on higher education. She has been researching education and employment policy and practice for many years, using both quantitative and qualitative methodologies, and has been involved in and led a wide range of projects for educational establishments, policy bodies and employers. Her key research interests include student choices and decisions about undergraduate and postgraduate study, diversity in students higher education experiences, graduate transitions to the labour market and their early careers, and the workings of higher education. Anamik Saha is Lecturer in Communications Studies at the Institute of Communications Studies, University of Leeds, UK. He completed his PhD in sociology at Goldsmiths, University of London. His research interests are in race and the cultural industries, and in particular, the politics of British Asian cultural production. Stephanie Taylor is Senior Lecturer in Psychology in the Faculty of Social Sciences at the Open University, UK. Her research employs a narrative-discursive approach to explore identification and a complex, divided subject. Her books include Narratives of Identity and Place (2010) and What Is Discourse Analysis? (forthcoming). She is co-editor, with Mark Banks and Rosalind Gill, of the collection Theorizing Cultural Work. Jonathan Wardle is Director of Curriculum at the National Film and Television School, UK. Jon s main research interests are in digital media and learning and practical learning. Marketa Zezulkova is a doctoral researcher at CEMP, Bournemouth University, UK. Her particular research interests are in media literacies and philosophy of education.