Lean Brain Management

Lean Brain Management

Gunter Dueck Lean Brain Management More Success and Efficiency by Saving Intelligence 123

Prof. Dr. Gunter Dueck IBM Deutschland GmbH Gottlieb-Daimler-Str. 12 68165 Mannheim Germany dueck@de.ibm.com Translated from the German Lean Brain Management Erfolg und Effizienzsteigerung durch Null-Hirn (ISBN 978-3-540-31146-1, Springer-Verlag 2006) by Andrea Adelung ISBN 978-3-540-71837-6 e-isbn 978-3-540-71838-3 DOI 10.1007/978-3-540-71838-3 Library of Congress Control Number: 2008922350 2008 Springer-Verlag Berlin Heidelberg This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer. Violations are liable to prosecution under the German Copyright Law. The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover Design: KünkelLopka, Heidelberg Printed on acid-free paper 987654321 springer.com

Table of Contents I. Lean Brain The Greatest Challenge of the Future... 1 1. Lean Brain Work... 1 2. Where do we find intelligence worth economizing?... 3 3. The Fakularization of the World... 8 4. Fake!... 11 5. Keep humans out of work!... 18 6. The Learning Lean Brain System... 23 7. Effective, Practical and easily understood Advice for Managers... 27 8. Take-Aways, Control Questions and Exercises... 31 II. On the Way to LBQ... 33 1. Componentize Divide et Impera Divide and Conquer... 33 2. Who is better than a fake?... 35 3. Think Once, For All, and Forever!... 39 4. Standardization and Global Uniformity (One Size Fits All)... 42 5. Creation by Product Creation by Instruction... 49 6. Process Orientation and Working by the Book... 52 7. The Moronization of Organizations... 56 8. Effective, Practical and easily understood Advice for Managers... 58 9. Take-Aways, Control Questions and Exercises... 60 III. The Automatic Control of a Lean Brain System... 65 1. Modern Management no longer controls, it only goads... 65 2. The Lean Brain Company lets its Customers do the Work!... 68 3. Lean Brain makes Customers Numb and Loyal... 72

VI Table of Contents 4. Effective, Practical and easily understood Advice for Managers... 76 5. Take-Aways, Control Questions and Exercises... 78 IV. Inhibitors of LBQ and Counteractive Measures... 81 1. The Primary Foe of LBQ is Amateur Intelligence... 81 2. The Pathological Addiction to Appreciation... 84 3. The Highest form of Appreciation You can stay!... 89 4. In the Lean Brain Revolution... 91 5. The Lean Brain System has yet to be Optimally Moronized... 93 6. Measures to Push LBQ past its Enemies... 96 7. Effective, Practical and easily understood Advice for Managers... 99 8. Take-Aways, Control Questions and Exercises... 102 V. Stereotypical Activity in the Blood!... 103 1. You obviously have no clue. Can I speak to the manager?... 103 2. The Call Center Model... 106 3. Long-Term Objective: The Headlessness of Autonomous Systems (as in religion)... 111 4. Efficient Performance Management!... 114 5. Tetris and the Habit of Non-Thinking Activity... 115 6. Drill and Overlearning (No Drill No Skill!)... 119 7. Overlearning, not Overtraining!... 122 8. Effective, Practical and easily understood Advice for Managers... 124 9. Take-Aways, Control Questions and Exercises... 127 VI. Suggestions for Concrete Transformations of the World... 131 1. The Search for the Genuine that can be Faked... 131 2. Gigantic Savings Potential... 134 3. Moronorgy and the Core of Lean Brain... 136 4. Walking the World with a Lean Brain Eye... 138 5. Lean Brain Army... 139 6. Lean Brain Science... 143 7. Lean Brain Education... 147

Table of Contents VII 8. Lean Brain Spirit Service Bless for Less!... 154 9. Lean Brain Sex... 162 10. Lean Brain Relationships and Communication... 165 11. Lean Brain Health Care... 169 12. Lean Soul and Psychotherapy... 174 13. Lean Brain Law Bills instead of Rights... 181 14. Lean Brain Democracy and Politics... 185 15. Lean Brain Management... 190 16. Lean Brain Media... 192 17. Effective, Practical and easily understood Advice for Managers... 194 18. Take-Aways, Control Questions and Exercises... 197 VII. The Metaphysics of Lean Brain Thought... 199 1. Is the Renunciation of Intelligence Humane?... 199 2. Lean Brain envisions People like Lab Rats!... 200 3. Ameba Nirvana... 206 4. Lean Ethics... 207 VIII. Musoleum Germany... 209 1. What would the Lean Brain Form of Poets and Thinkers be Like?... 210 2. FAKe... 212 3. Lean Brain Rescue for Germany!... 213 4. World Heritage Site of Germany as a gigantic Intelligence Fake... 216 5. Musoleum Germany... 219 6. I speak perfect German! I have a right to exist!... 223 IX. Brain Rest... 225