FPA Student Program Chapter Toolkit

FPA Student Program Chapter Toolkit 2016, Financial Planning Association 1 P a g e

FPA is the home for the next generation of CFP professionals. By providing diverse education, relationship building, information-sharing, and volunteer opportunities that create positive social change, we are the definitive resource for students to gain knowledge and establish relationships. Currently, there are not enough young CFP professionals to meet the public s demand for quality financial planning. The future rests with new planners coming into the financial planning profession and to those providing resources and programming to help them jump-start and advance in their careers. FPA is committed to help shape this future through the FPA Student Program. The purpose of this program is to close the gap between supply and demand. Additionally, we hope to increase student awareness about FPA, with the ultimate goal of keeping them actively involved in the organization to become committed CFP professionals and FPA members. By working together, we can be the ONE CONNECTION to engage future leaders of the profession and help them bridge the gap through their career development. There are many ways for chapters to get involved. To that end, we have created this guide to help chapters develop and implement programs in their areas. Please note, you are not required to coordinate these programs we just want to pass them along as ideas to support your chapter s student efforts. As this initiative continues to grow, new ideas will emerge. We encourage you to share your activities with us so we can update this guide and others can learn from your successes. If you have questions or would like to learn more about these ideas, please send an email to Students@OneFPA.org. We look forward to working with you! 2016, Financial Planning Association 2 P a g e

FPA Guide for Student Engagement Value Proposition: The first thing your chapter will want to do is communicate the FPA Student Program value proposition. It is an important piece of communication as it may be the #1 factor that encourages potential members to continue learning about FPA and the many benefits we offer. Below is the FPA Student Program Value Proposition we request chapters share: FPA if the home for the next generation of CFP professionals. By providing diverse education, relationship building, information-sharing and volunteer opportunities that create positive social change, we are the definitive resource for students and new professionals to gain knowledge and establish relationships. Add this statement on your website, event materials, printed publications, relevant FPA Connect communities, etc. Start a FPA Student Chapter: FPA chapters partner with universities across the country to help students learn more about the profession and the benefits of FPA membership. Learn more about why and how to start a FPA student community on page 4. Best Practices/Tips: See suggestions on how your chapter can engage with students on pages 5-6. Student Program Resources: FPA has a variety of resources to 1) help students develop in their careers as financial planners and 2) help your chapter involve and engage students in chapter activities. Learn more about these offerings on pages 7-8. If you have any questions, please send an email to Students@OneFPA.org 2016, Financial Planning Association 3 P a g e

FPA Student Chapters FPA chapters form relationships with universities nationwide to increase awareness about FPA and grow the profession. By working with universities, we can get in front of thousands of students to spread the word about FPA and the CFP certification. Why Start a FPA Student Chapter? There are many reasons to form a student chapter including: Grow future leaders of the profession and help bridge the gap between supply and demand of the delivery of quality financial planning. Chapters that engage students early in their career paths will have a greater success at keeping them actively involved in FPA throughout their career. Sustain the viability and future of FPA and be recognized as an innovative thought leader and advocate for the CFP practitioner and the profession. How to Start a FPA Student Chapter: Forming a FPA Student Chapter is easy! Steps include: 1. Build a relationship with the CFP Board Registered Program Director or faculty advisor who oversees the financial planning degree program at the university. Find a list of CFP Registered Program Directors in your area. 2. Assign one FPA Chapter Board Member to be the university and student liaison. 3. Introduce yourself to the CFP Board Registered Program Director or faculty advisor and share the FPA University Partner Agreement with them. See sample in Addendum on pages 10-13. Through the FPA University Partner Program, the university receives up to two (2), one-year complimentary FPA faculty memberships. 4. Once the agreement is signed by the university, send an electronic copy to Students@OneFPA.org for FPA signature. 5. FPA will sign and return the agreement to the chapter. 6. Provide the signed agreement by both parties to the university for their records. 7. The FPA chapter and the university will work together on the deliverables outlined in the agreement and student engagement activities. 2016, Financial Planning Association 4 P a g e

Best Practices and Tips: Student Engagement Congratulations! Your chapter is ready to help students learn more about the financial planning profession and introduce the many benefits FPA offers to help them jump-start and advance in their careers. Below are suggestions to help support your chapter s student program: Offer chapter leaders as speakers for student chapter meetings or in the classroom. FPA has a turnkey presentation that addresses why to become a CFP professional, career paths, and FPA resources to help students along the continuum of their careers (Request Presentation). Host a FPA Career Day event with a local university to help students find internships and/or meet with potential employers. (Request the FPA Career Day Chapter Toolkit). Provide a local mentoring program via the FPA MentorMatch Chapter Program (Request the FPA MentorMatch Chapter Program toolkit). Offer educational programming that includes client case studies, information on career paths, public speaking tips, ideas on how to fulfill the CFP experience requirement, and buying a practice. Consider online educational programming (e.g., webinars, virtual meetings, etc.), especially if the university is not near your chapter. Invite the FPA Student Community to participate in chapter activities, preferably at no cost. Pair students up with a buddy to help them meet and engage with chapter members. Host a FPA Student Community meeting in conjunction with a regular chapter meeting. For example, your chapter coordinates a meeting, students attend, and then it spins off into a student event. Invite students to chapter events. Email them chapter activities that may be of special interest including: o o o o o o Educational programming Mentoring opportunities Internship openings FPA Career Day event Study Groups Relevant articles on financial planning careers, etc. Encourage students to volunteer for chapter events including your annual symposium, pro bono, advocacy, community service, etc. Make sure the Program Director and/or student liaison is engaged with the chapter. Invite them to serve on the chapter s Board of Directors. 2016, Financial Planning Association 5 P a g e

Recommend the Program Director share the Journal of Financial Planning as part of their curriculum. The Journal is FPA s #1 member benefit and is a great way to showcase FPA. It will also help students learn current trends in the profession. Invite all students (members and non-members) to participate in the FPA Student Chapter. This will help non-members learn more about FPA and the profession. Program Directors may want to encourage non-members to join FPA so they have access to the many benefits we offer to help them along their career path. Provide financial assistance to the FPA Student Chapter through student member reimbursements provided to your chapter. These funds can cover meeting costs, scholarship programs, FPA s Annual Conference student registrations, travel costs, etc. Suggest the Program Director give students participation points as part of their curriculum, involvement in the FPA Student Chapter can be several points. Work with the FPA Student Community to organize meetings, speakers, topics, etc. Your chapter may want to host several meetings on campus, allowing more opportunities for students to attend. Share information about the profession, trends, career paths, etc. Help students find internships, meet with hiring firms, and complete the CFP experience requirement. Direct students to the FPA Job Board to identify internship and entry-level job opportunities (see Addendum, page 19 to implement a job board on your chapter website). Coordinate Shadow Days, where members volunteer to have students observe them at work for a ½ to full day. Offer scholarships for students to attend chapter or national events and cover costs for CFP Exam preparation (see Addendum, pages 15 18 to learn more about partnering with education providers to offer scholarships on exam preparation materials). Create a chapter based study group to help students pass the CFP Exam. 2016, Financial Planning Association 6 P a g e

FPA Student Program Resources FPA Student Resources FPA Student webpage: Features member benefits available to students, from starting off in the profession, to taking the CFP Exam, to getting experience. Student Application Forms: o Full-time Student application, $39/year* An individual enrolled in a full-time graduate or undergraduate finance or business registered or related degree program with a plan of pursing a financial planning career. o CFP Certificant Student application, $119/year* For students who are enrolled in a CFP Board certificate program with the ultimate interest of pursing a career as a CFP Professional. *Please note, for those residing in California or Florida, an additional $10 will be added to the regular dues to cover state assessment fees. FPA Connect Student Community: Online platform that facilitates connections between FPA student members from across the country. Students can ask for or receive tips on topics such as taking the CFP Exam, starting a study group, career advice, etc. Scholarships: o Chapter Scholarships: Through the FPA Member Discount Program, education providers including College for Financial Planning, Kaplan Professional Education, and Keir Educational Resources will provide CFP Board Certificate Program scholarship(s) to qualifying chapter members (see Addendum, pages 15-18). o Diversity Scholarship: a merit-based scholarship program that awards recipients to attend a FPA national conference, collaborate with the FPA community, and promote inclusivity and creativity within the financial planning profession. Learn more about scholarship application and guidelines. o FPA NexGen Gathering Scholarship: merit-based scholarship program to award recipients to attend FPA NexGen Gathering. Learn more about scholarship eligibility and submission requirements. FPA s Annual Conference Student Volunteer Program: FPA taps into the energy of university student groups as volunteers during FPA s Annual Conference. Students, faculty, and FPA members benefit from the many networking opportunities and educational sessions offered at the event. Faculty advisors are encouraged to apply on behalf of their university. Inquiries to participate should be sent to Students@OneFPA.org. Financial Planning Challenge: FPA, Ameriprise Financial and CFP Board host this distinctive competition that is designed exclusively for undergraduate degree programs registered with the 2016, Financial Planning Association 7 P a g e

CFP Board. The top three winning teams are awarded a monetary scholarship for their school. Learn more about the Financial Planning Challenge. FPA NexGen: A community of young professionals is waiting for them once they graduate and enter the profession. Learn more about FPA NexGen. FPA Chapter Resources FPA University Partner Agreement: Help your chapter build relationships with local universities and start a student chapter (see sample in Addendum on pages 10 13). Find a CFP Board Registered Program Director. FPA Student & New Professional Roadmap: Showcase FPA resources and services related to students and new professionals. We encourage your chapter to distribute this roadmap at events. See Addendum on page 14. FPA Campus Presentation for members to deliver when representing FPA at a student event: This presentation addresses why to become a CFP professional, financial planner career paths, and introduces FPA resources to help students along the continuum of their careers (Request this presentation). FPA Career Day Chapter Toolkit: this event helps students connect with employers for internships and/or job opportunities (Request the FPA Career Day Chapter Program Toolkit). FPA MentorMatch Chapter Program: offer a local mentoring program to help students get tips and advice on professional development from FPA s experienced financial planners (Request the FPA MentorMatch Chapter Program Toolkit). Chapter Scholarship Program: Through the FPA Member Discount Program, education providers including College for Financial Planning, Kaplan Professional Education, and Keir Educational Resources will provide CFP Board Certificate Program scholarship(s) to qualifying chapter members. FPA Connect Career Development Chapter Leaders community: Online platform that facilitates conversations between FPA Career Development and/or Student Relations Directors. Chapter leaders can share best practices and tips related to student engagement activities. 2016, Financial Planning Association 8 P a g e

ADDENDUM FPA University Partner Agreement Pages 10 13 FPA Student & New Professional Roadmap Page 14 FPA Chapter Scholarship Program Pages 15 18 o College for Financial Planning Page 16 o Kaplan Professional Education Page 17 o Keir Education Resources Page 18 Job Board on Your Chapter Website Page 19 2016, Financial Planning Association 9 P a g e

SAMPLE FPA University Partner Program Memorandum of Understanding The FPA University Partner Program Memorandum of Understanding ( MOU ) is made on <<DATE>> by and between the Financial Planning Association ( FPA ) and <<UNIVERSITY>>. The parties noted in this memorandum understand that the FPA University Partner Program is applicable to students enrolled in financial planning degree related courses and/or CFP Board Registered Programs. The program invites universities to become partners in our efforts to support those considering, or planning to enter, the profession. It allows FPA to offer unique benefits that can help students advance in the financial planning profession. The program includes the following components: Two One-Year Complimentary Faculty Memberships: FPA will provide two, one-year complimentary faculty memberships subject to the requirement that the faculty members agree to: 1. Invite an FPA member to deliver an FPA presentation to classroom students. The presentation will address why to be a CFP professional, financial planner career paths, and FPA resources to help students along the continuum of the profession. 2. Provide your student community roster to FPA. This will allow the FPA chapter to facilitate a connection to notify students about upcoming events and share information on relevant topics that will help them along their career paths. 3. Join the FPA Connect CFP Board Registered Program Directors/Instructors community. This online community is a space for faculty members to engage with peers to share and receive relevant information that will help you engage your students as they work toward a career in financial planning. 4. Free Table Top Display space at FPA BE. Showcase your university to 2,000+ financial planning professionals at FPA s annual conference. Space is limited and available on first-come, first-serve. If interested, please let us know and we will send you the Table Top Agreement Form to complete. This is optional and based on our request and space availability. 5. Adhere to the FPA Student Community Affiliation Terms noted below. 2016, Financial Planning Association 10 P a g e

Faculty names and addresses who receive complimentary one-year memberships: Name: Designations/Degrees: Address: City, State: Zip: Email: Phone: Join/Renewal Date: Expiration Date: Benefits available to students: FPA offers a wide variety of resources to help students advance in their careers. We offer a special rate for students to join and encourage them to become members to take advantage of resources including: Discounts on test prep material and the CFP Exam. A job board to help them find internship and job opportunities. Mentoring opportunities with local FPA chapter members. Networking opportunities including FPA BE, FPA Connect Student Community and local FPA chapter. Journal of Financial Planning that showcases the best current thinking from prominent writers and financial experts. This publication may be a good complement to your classroom curriculum. Access to FPA Research and Practice Institute quarterly studies that provide up-todate research findings and solutions on business-centric and practice-related topics including operations, personnel, human resources, marketing and technology. This research may be a good complement to your classroom curriculum. FPA Student Community Affiliation Terms: I. The FPA student community agrees to support FPA s Core Beliefs outlined at www.onefpa.org/about/pages/core%20beliefs.aspx. II. Upon receipt of a fully executed copy of this agreement, FPA will authorize the student community to identify itself as the FPA of <<UNIVERSITY>> student community. 2016, Financial Planning Association 11 P a g e

III. FPA will not incur any liability, obligation or expense on behalf of the student community. IV. The student community hereby indemnifies, holds harmless and agrees to defend and pay all costs and expenses as they are incurred, FPA and its officers, directors, agents, members and employees from and against any action, suit, proceeding, asserted claim, damage, liability, obligation, cost and expense which may be incurred by FPA and/or its officers, directors, agents and employees and which may arise by reason of any act, failure or omission to act by the student community or by any officer, director, agent, member or employee thereof, any breach of this Agreement, or the failure or refusal of the student community and its directors and employees to support FPA s Core Beliefs or which in any other way pertains to the relationship and mutual rights and responsibilities between the student community and FPA. V. FPA owns all FPA copyrights, trademarks, logos and other intellectual property ( Intellectual Property ), defines the use of all its Intellectual Property, and manages adherence to all Intellectual Property usage guidelines. VI. FPA grants a non-exclusive, royalty-free license to the student community for certain use of the trademarks or service marks ( Marks ) now owned or developed by FPA in the future. Use of the Marks is limited to those activities, services or products that are approved in writing by FPA. The student community agrees that all use of the Marks conform to the usage established by FPA and communicated to the student community from time to time. Upon termination, dissolution, merger or any other transfer of assets by the student community, this license will terminate and the student community will cease all use of the Marks and Intellectual Property, return all materials containing the Marks and Intellectual Property, and cease using the FPA name, Marks and Intellectual Property. The student community agrees to notify FPA immediately of any unauthorized use of the Marks. VII. Upon request by FPA, the student community will submit to FPA for review any and all student community materials in which the Marks appear. FPA will have the right to require changes to such materials for the purpose of ensuring proper use of the Marks. VIII. Nothing in this Agreement will be deemed to create a partnership, joint venture or agency relationship between FPA and the student community to make either party jointly liable for any obligation of the other arising out of the activities and services contemplated or performed by this Agreement. Neither party will have any power or authority to act in the name of or on behalf of the other party except with the express written consent of such party. 2016, Financial Planning Association 12 P a g e

The parties acknowledge and agree that this Agreement will continue for a period of one (1) year after the effective date hereof, and will automatically renew for successive one (1) year periods, unless terminated or modified by FPA. For: University FPA Date: Date: 2016, Financial Planning Association 13 P a g e

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FPA Chapter Scholarship Program brought to you by the FPA Member Advantage Program This FPA program provides chapters with resources to engage members and prospective members, and offers education partners a venue to share their scholarship opportunities. FPA will be able to leverage its membership database to extend deeper discounts and additional scholarship opportunities, supporting chapter membership and retention. If your chapter is interested in pursing these programs, please contact the scholarship representatives. FPA Member Advantage Program Education Providers include: College for Financial Planning (enroll@cffp.edu) Kaplan Professional Education ( jennifer.kulasiewicz@kaplan.com) Keir Education Resources (hnye@keirsuccess.com) In addition, select universities offer discounted tuition for CFP certificate programs through the FPA Member Advantage Program. Learn more about these offers. 2016, Financial Planning Association 15 P a g e

The FPA and the College for Financial Planning are pleased to offer 3 monthly scholarships for individuals who wish to expand their knowledge in the world of personal financial planning. We have programs perfectly suited for professionals of all experience levels and job roles. These scholarships cover all costs associated with enrollment in the coursework for the educational programs listed below: 12 Scholarships: CFPE 501 The Financial Planning Process and Insurance, the first course in the CFP Certification Professional Education Program. 12 Scholarships: The Foundations in Financial Planning SM Program, an introductory program designed to provide your support staff with a basic working knowledge of personal financial planning. Graduates earn the right to use the Registered Paraplanner SM Designation. 12 Scholarships: Waiver of the program application fee and tuition for a single 3-hour course in the Master of Science Degree Program in Personal Financial Planning. Applicants must be an FPA member in good standing or have the endorsement of a current FPA member. Each scholarship recipient will receive a full tuition waiver for the course awarded. Each of the three scholarships will be awarded monthly. Complete details and applications for each of the scholarships can be found at: http://www.cffpinfo.com/scholarships/ 2016, Financial Planning Association 16 P a g e

Scholarships are applicable towards (1) of the following: Free Online Accelerated CFP Education Course $500 off Premium CFP Exam Prep Review Kaplan will build a landing page for the Chapter promoting the scholarship. The landing page will house information on FPA member discounts, links to state appropriate classes, and information on the Scholarship. The Scholarship entries can be collected a few different ways depending on what the Chapter and Kaplan decide. A survey put on by Kaplan can be used as the entry for the scholarship; entry link would be available on the Chapter Landing Page. FPA can request nominations from members and a winner can be selected FPA can use scholarship as Annual Symposium prize Any other uses can certainly be discussed Scholarships are only available once per year, once per chapter. We require: Kaplan s logo and landing page link to be listed on your Chapter Website (most likely under Members Area ) Scholarship info must be shared at Chapter Meetings Eblast with the following information must be sent to all your Chapter members: Scholarship details and entry rules Kaplan's Membership discounts (with Logo, we can provide marketing) Link to the landing page If you are including your Student Chapter, please be sure to communicate that they receive $200 off the CFP Exam. For more information, click here. 2016, Financial Planning Association 17 P a g e

Educational Resources Keir Scholarship information for FPA Chapters Keir Educational Resources, a leading provider of professional education, will award one scholarship per FPA chapter per CFP exam cycle. Review locations and dates can be found on our website at www.keirsuccess.com. This scholarship has a retail value of $970.00. Keir scholarships are awarded based on merit, with consideration given to career goals and any honors received. Each applicant must submit a short essay of 500 words or less indicating why they are working to become a CFP Certificant and how they feel this certification contributes to the field of financial planning. They also must indicate how their membership through the FPA helped to assist them in their goal. Applicants must also submit one letter or recommendation from a colleague, instructor, manager or FPA officer who can speak to the applicant s character, qualities and career goals. Do you have an FPA Student Chapter at your school or are you an FPA chapter leader? Keir extends this scholarship offer to general FPA members as well as FPA student chapter members. Please contact Keir s Director of Financial Planning Programs, Lisa Pender, for an application by phone at 800-795-5347, ext. 107 or via email at LPender@KeirSuccess.com. Scholarships are applicable towards the following: Basic Review Package Class of your choice Scholarships are available every exam cycle. One winner per chapter, per exam. We require: Completed Scholarship application Short Essay Letter of recommendation Reminder: Your FPA membership is valid to receive $200 off the CFP Certification Exam in 2015. Interested candidates who are current FPA Members can create an account on CFP.net and then call CFP Board toll free at 866-899-2264 where your FPA membership will be verified and the discount applied. 2016, Financial Planning Association 18 P a g e

Feature a Job Board on Your Chapter Website To offer a job board on your chapter website, we recommend one of the following: 1) Create a page and include the job post or postings on this page. Link this page to the home page by using one of the widgets that appear on the side bar of the website. OR 2) Create a page and include a job post on each page. Then use the Featured Blog Post widget to display the job posting/s on the side bar of the website. If your chapter would like to implement a job board on your chapter website, please contact Amira Tart at AmiraT@OneFPA.org or call 800.322.4237, ext. 7309. We encourage you to direct members to the FPA Job Board in order to search and apply for positions nationwide. 2016, Financial Planning Association 19 P a g e

SUPPORT & QUESTIONS FPA Staff is here to help you implement a successful student program. If you need additional support or have any questions, please contact Students@OneFPA.org. 2016, Financial Planning Association 20 P a g e