NBS Tidings July-September 2015 NSHM Business School Durgapur Volume 1, Issue 1 From the desk of the Campus Director It is a privilege to announce that the first newsletter of NSHM Business School Durgapur is being launched. The electronic newsletter, aptly named NBS Tidings is a good way to keep the stakeholders as well as other portals in the campus informed about the numerous events happening in NBS. As a first step in this direction I urge the Department to take greater leaps in the near future to make this department a renowned name in this sector. All the best for the forthcoming issues and all future ventures. Let s be connected. Prof. (Dr.) P. K. Bose Inside this issue: Blind Taste, Industrial Visit, Corporate Retreat 2 4 students of NBS Durgapur bag placements within 1 month of the start of the 3rd semester Step2Strategy - a consulting firm focused on Revenue acceleration consulting & Demand generation. Ms. Jai Ambika Pradhan Integrated Databases India Ltd. an India Today Group company. Mr. Writvik Gupta Ms. Sangita Chakrabarty Value Prospect Consulting a leading provider of B2B demand generation services. Mr. Sumit Kumar From the Principal s desk I am happy that my Team Members have brought out this enews- L e t t e r which is well edited and pres e n t e d. NSHMBusiness School (NBS) Durgapur is a happening place where every care is taken to make the students industry-ready. Recently, the HR Manager of a well-known luxury retailer approached us for hiring some interns saying that NSHM Business School Students are highly motivated, carry the right attitude and are great performers. Her remark is an endorsement of the academic process we follow to transform our students. We at NBS have innovated a number of academic tools and processes since our inception. These innovations have given us encouraging results. In fact these innovations are not one-time happenings, we constantly improve and fine tune them. Corporate Style Retreat for Students, New Management Simulation Games, Learning Plans for each subject that complement University Syllabus with a number of pedagogy tools, are just a few to mention. With this enewsletter, now we would be able to present before our stakeholders these innovations and processes and some more our activities, achievements, alumni and industry testimonials, etc. Prof. (Dr.) Bijay Bhujabal Faculty Members Publications Toppers, Placements, Internships Farewell, Batch Launch, Youth Day 3 4 5 Students of MBA (2014-16) Selected in Campus2Corporate Program of PWC MDP, Award of PhD 6 Newly Joined, Alumni 7 News Other Portal Activities 8 Ms. Rakhi Rathore Ms. Jaya Chawla Mr. Rishikesh Singh Through PwC SDC s Campus 2 Corporate Programme, they are trying to connect with the students in prominent Business Schools of the city like ours and introduce them to the service delivery model.
Page 2 Blind Taste Test NBS Tidings Above-Organizing team of the Blind Taste Test after the event with the NBS Faculty Members. Right-Respondents going through the process of sipping cola brands. Blind Taste Test is an innovative Marketing Research activity where respondents taste different types of cola brands and identify them. It helps in judging the brand loyalty. This is a Simulation Pedagogy tool for the subject Marketing Research. Above-Participants sipping different brands of colas as the organizing team record the data. The data was then analyzed and a report was generated for more than 100 respondents as to how many could identity all three cola brands correctly. Unit Head and Senior GM Mr. P.K. Swain and HR Officer Ms. Fiona Michael of Supreme Industries Ltd. Durgapur with the NBS students Industrial Visit The industry visit for MBA students was held this time around at the manufacturing facility of Supreme Industries Ltd. Durgapur. It helped students to gain an insight into the overall production and operations process of moulded furniture manufacturing. Students at the Seminar Hall of Supreme Industries Ltd. Durgapur for an interactive session with the managers. Corporate Retreat Corporate Retreat is an innovative activity where the students are taken outside the campus to engage in various activities which would hone their managerial skills. Above-MBA students with the Faculty Members after the Corporate Retreat. Right-students test their muscle power in a funfilled exercise. A leadership Simulation Exercise is on during the Corporate Retreat.
Faculty Members Publications Volume 1, Issue 1 Page 3 Papers published in Journals Dr Anand Mohan "Fractal Antenna - Breakthrough in Wireless Networks & Communications" in International Journal for Neo Classical Research and Development in Management (IJNCRDM) ISSN -2395-4027 pp 24-31,Vol 1 No-2 April-June 2015. Dr Anand Mohan Dr Anand Mohan "Application and Usefulness of Management Tools - Human Resource Information Systems (HRIS)" in International Journal of Management and Social Science Research Review (IJMSRR) ISSN 2349-6738 pp 94-97, Impact Factor 3.029,Voi 1 Issue -11 May 2015. Papers publication in National/ International Conferences Dr Anand Mohan & Prof (Dr) M.Sundararajan " Implementation of e-governance in India: Challenges ahead! in International Conference on Information Science & Technology for Sustainability & Innovation (ICISTISI'15) Organised by Department of computer science and Information Technology in Jain University, Bengaluru (pp-287-294)isbn:978-981-09-4426-1:: DOI :10.3850/978-981-09-4426-1-083 dtd 22-23 May 2015. Dr Anand Mohan "Learning (24x7): Application of Information Technology in Indian Education Systems" National Conference on Challenges of Globalization and Strategies for Competitiveness, Shri Vaishnav Institute of Management, Indore January 17, 2015. Papers published in Journals Banerjee, N. and Siddhanta, S. (2015). An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firm s Profitability: Evidence from India. Global Business Review (a Sage journal listed in Scopus), Vol. 16, No. 4, pp. 609 622 Dr Somroop Siddhanta
Page 4 Shining Stars NBS Tidings Shining Stars are the toppers of the MBA batch who do us proud. Left Ms. Jai Ambika Pradhan, the topper in MBA first year with a GPA of 7.81. Right Ms. Prama Dev, the topper of MBA (2013-15). She was the top scorer of the batch including all four semesters with a DGPA of 8.19. Early Internship Program (EIP) Another innovation from NBS is the Early Internship Program. Students, even before starting the curriculum, are exposed to the corporate world to get a feel of the life there. Students of Early Internship (2015-17) taste their first success in the corporate sector as they stand with their completion certificates from Shoppers Stop. Left to Right Ms. Ankita Mishra, Ms. Rajeshwari Halder, Mr. Kumarjit Roy, Mr. Subhrojyoti Mondal. Top Placements of MBA 006 (2013-15) CapitalVia offered the highest package for the placement season of 2015. Left to Right Ms. Raisa Yasmin, Mr. Deonandan Mahto, Mr. Tanmoy Mandal. Sector wise breakup of Final Placements Summer Internship Program MBA 007 (2015-17) The above students got letters of appreciation from their respective internship companies for their commendable performance. Left to Right Mr. Writvik Gupta, Mr. Gourav Saha, Mr. Pratik Mukherjee. Sector wise breakup for SIP 2015
Farewell MBA 006 (2013-15) Volume 1, Issue 1 Page 5 Left-Institute is bidding farewell to MBA 006 (2013-15). Right-Students of MBA 007 (2014-16) staged excellent performance during the farewell function. Left-Cultural program (Bihu) being performed by the North-east students of MBA 007. Right-contest on for the Ms. and Mr. Outgoing 2015. Batch Launch MBA 008 (2015-17) Dignitaries on the dias, Left to Right Dr. M.K. Mukherjee, Dr. P. K. Bose & Dr. B. Bhujabal in the Batch Launch Program. Dr. M.K. Mukherjee, Sr. Vice-President, (3rd from Left) Ultratech, during the Batch Launch of MBA 008 (2015-17) as Chief Guest. Campus Director Prof. (Dr.) P. K. Bose addressing the students on the occasion of the New Batch (MBA 008) launch. UN International Youth Day Celebration Celebration of International Youth Day 2015 in association with Rotaract Club, Durgapur. Dr. Naveen Das, Director, NBS Kolkata, addressing the students on the occasion. A debate is on during UN International Youth Day Celebration 2015. Winners of International Youth Day Celebration 2015 debate competition.
Page 6 Management Development Programs MDP on Finance and Control NBS Tidings Prof (Dr) Ashok Kumar Mukherjee, NSHM Business School, Durgapur was assigned by VERDE VENTURES PVT LTD Kolkata to execute Training programme on Financial Management for Finance Managers of Power Grid Co. of Bangladesh Ltd. The programme was conducted successfully during 8th June-22nd June 2015 with Dr Ashok Mukherjee and Dr Arun Upadhaya, Assistant Professor, NSHM Business School Durgapur as the Resource Persons. Above-Dr. Arun Upadhaya with foreign participants of the MDP. MDP on Developing Winning Competencies for the Marketplace NSHM Business School conducted a Management Development Program for IFB Agro Industries Ltd on the above area in its Campus on 12th Feb 2015. Twenty four Marketing and Sales Executives of the company attended the day-long programme spanning over six sessions. Dr Bijay Bhujabal, Principal, NBS Durgapur was the Resource Person for the MDP. Above- Executives & Senior functionaries of IFB Agro with the MDP Resource Person & other Faculty Members of NBS Durgapur. Above Right Unit Head of IFB Agro & Sr. Manager, IFB Agro with the Principal NBS Durgapur. Left A Marketing Executive of IFB Agro Industries Ltd. posing a question during the MDP. Award of PhD Degree Right Dr. Gargi Banerjee s thesis titled Diffusion of Technology and Economic Growth: Convergence Analysis of the Indian States was awarded the PhD degree on: 16th April 2015 from Department of Economics, The University of Burdwan. Left Dr. Somroop Siddhanta s thesis titled A Study on the Relationship of Promotional Mix with Sales and Profits was awarded the PhD degree on 13th May 2015 from Department of Management Studies, National Institute of Technology, Durgapur.
Newly Joined Volume 1, Issue 1 Page 7 Mrs. Amrita Bhattacharya Joined NBS Durgapur from 1st September 2015 as an Assistant Professor. She has more than eight years of experience in the corporate world in the international sector. She has worked in Switzerland in the Logistics and Operations sector for 3 years. In India she was the head of her company in the Logistics and operations department. She is a Gold Medallist in MBA from West Bengal University of Technology. Coal Trans 2015 Mrs. Amrita Bhattacharya attended the Coal Trans 2015 seminar in New Delhi where the coal sector developments was discussed between different related companies. It was clear from the discussion that coal import is expected to rise by at least 2 % in this fiscal year. Hence it is important to have a coal regulatory body examining these operations. Jindal, Adani NTPC to increase their coal consumption. Later in the coming months it was seen that Jindal decided to stop buying metallurgical coal from Australia. China being the most promising supplier of metcoke in India the major imports directed towards China. New coal producing countries also took part in the discussion like Nigeria, Mongolia. There were ship owners who took part in the discussion as well to understand their allocation of he vessels in this sector for bulk cargo movements. The Coal Trans gave a good overview on the imports and the logistics part that needs to be taken care in the following months to avoid the loopholes in between and meet the high demand of coal in India. Alumni News Supratim Gupta (2009-11), Senior Associate/Team Lead (Quality Management) PricewaterhouseCoopers, is into leading, managing, advising and networking with people. Kalyan Kr Yadav (2009-11) shifts to GIS Singapore. Indranil Mukherjee (2010-12) shifts from ICICI Securities Dhanbad to Axis Mutual Fund Patna.
Page 8 Other Significant Activities of the Portal NBS Tidings CORPORATE SOCIAL RESPONSIBILITY NBS Students always ready to contribute to a good cause. Ms. Sangita Chakrabarty and Mr. Vinod Kumar (MBA 007 Batch) with their Blood Donor Certificates. Batch Launch of other Portals WINTER INTERNSHIP NBS Durgapur is one of the rare institutes to offer Winter Internship to the MBA students. The students with their unique Winter Internship Certificate from Essar Oil Ltd.. CORPORATE LECTURE SERIES Mr P K Swain, Senior General Manager from Supreme Industries Ltd, the largest maker of molded furniture's in India, with NBS students during a Corporate Lecture Series. The People Behind NBS Tidings Editors: Dr. Anand Mohan Dr. Somroop Siddhanta Valuable guidance by: Dr. P.K Bose Dr. Naveen Das Dr. Bijay Bhujabal 07th August, 2014: The day on which Dept. of Optometry and Vision Science witnessed its 14 th Grandeur Batch launch Programme Right at NSHM Knowledge Campus, Durgapur. Remarkable gathering of our esteemed Guests which included Dr. Rajeev Prasad, Clinical Director: Special Olympics Inc. (USA), Ms. Sanchaeeta Venkataramanan, Regional Optometrist, Titan Eye+ East, Titan Company Ltd (TATA Enterprise), along with our honorable Campus Director - Prof. (Dr.) P. K. Bose, Dean Academics - Prof. (Dr.) Niloy Sarkar, Departmental In Charge Prof. Biswajit Mondal and Our prestigious Faculties enlightened all of us with their presence. Valuable inputs given by: Dr. Ashok Mukherjee Dr. Sebabrata Chatterjee Dr. Arun Upadhyay Dr. Gargi Banerjee Prof. Mithun Guha Prof. Amrita Bhattacharya Feedback & Suggestions We would love to have your feedback, suggestions and valuable inputs. Please feel free to share the same at: anand.mohan@nshm.com +91 94754 13589 somroop.siddhanta@nshm.com +91 90026 50046