HIGHLIGHT http://pzheng.net Roy H. Park School of Communication Ithaca College, New York, 14850 512-423-2137 pei.cindy.zheng@gmail.com Teach classes on multimedia journalism, news editing, media politics and technology, and interdisciplinary undergraduate course. Professional experience in multimedia platforms (print, broadcast and online), public relation and undergraduate advising. Proficient user of multimedia applications such as Adobe Suite, Final Cut Pro and Audacity, and web publishing skills with WordPress and HTML. Publish in peer-reviewed journals, such as Journal of Communication and International Journal of Press/Politics, on political communication, new media and technology. Present 17 paper at well-recognized conferences like ICA, NCA and AEJMC. Serve as reviewer for the peer-reviewed journals and national conferences. Award and fellowship winner every year since undergraduate studies. ACDEMIC APPOINTMENT Pei (Cindy) Zheng 2016- Ithaca College, Ithaca, NY Assistant Professor, Roy H. Park School of Communication 2012-2016 University of Texas at Austin, Austin, TX Teaching Fellow, School of Journalism EDUCATION 2012- University of Texas at Austin, Austin, TX PhD candidate, School of Journalism 2010-2012 Chinese University of Hong Kong, Hong Kong Mphil in Communication 2006-2010 Tsinghua University, Beijing, China BAs in Journalism and English literature TEACHING INSTRUCTOR Course: Multimedia Journalism, capstone course, Ithaca College Enhance both technical and the conceptual skills of multimedia journalism by publishing multimedia projects (photo, podcast, video, infographics, etc.) in a weekly basis. Strengthen students capacity in handling and integrating various media elements, software (Primer, Photoshop, Audacity, etc.) and equipment (mobile, ipad, camcorder, DSLR). Apply different journalistic formats (inverted pyramid, profile, feature, web journalism) and familiarize students with the routines of a periodical publication in digital newsroom. Practice efficient and accurate fact-checking, and deliver and promote multimedia content on social media.
Course: News editing: Media, politics and technology, Ithaca College Train students to edit, and write for print, broadcast and web using proper AP style. Help students understand the impact brought by new media technology to news profession and society. Enhance students knowledge in basic mass communication and journalism theories by integrating my research and scholarship into teaching. Cultivate critical thinking on important issues and media profession from journalism lens. LAB INSTRUCTOR. Course: Digital Storytelling, 4 semesters, UT-Austin Hold weekly lab to teach multimedia production and news writing (include AP styles) for multimedia platforms based on individual and group projects. Provide intensive training in multimedia software including Photoshop, Audacity, FinalCutPro, Soundslides, etc., and web publishing using WordPress, CSS and HTML. Provide students toolkits in social media communication on how to generate and disseminate information through various social media platforms. Course: Graphic Design for Online and Print, 1 semester, UT-Austin Help students develop an advanced understanding of visual communication and design for online media through individual projects and portfolios. Strengthen their knowledge in components of design and how to apply these principles and theories. Train them to create a variety of pages suited for publication using Photoshop, Illustrator and InDesign, and produce a polished portfolio for presentation. TEACHING ASSITANT Course: Freedom: Philosophy, History and Law (Undergrad Signature Class), 2 semesters Professor: Prof. Robert Jensen Lead discussion section and grade papers. Cultivate students to become critical thinker of freedom and political/social system in the U.S. and around the world. Train students to think and write with historical and global perspectives. At the same time, encourage them to link abstract concepts with personal experience. Improve students interpersonal communication skills and teach them how to give persuasive public speech. Course: New Communication Technologies: Trends and Impact (Graduate level), 1 semester Professor: Louis Leung Help prepare lecture notes, PowerPoints, assignments and coordinate class discussion. Examine varying theoretical perspectives related to the future trends and current uses and impacts of information technologies and services. Provide a foundation for graduate students to conceptualize the factors that lead people to use communication technologies, the needs that these technologies fulfill, and the effects of such use on individuals, organizations and society.
TEACHING CLASS & CERTIFICATE Interdisciplinary Teaching Certificate offered by University of Texas at Austin Graduate from pedagogy course Supervised Teaching in Communication RESEARCH REFERRED JOURNAL ARTICLES Media and Technology Zheng, P., Liang, X., Huang, G., & Liu, X. (In press). Mapping the field of communication technology research in Asia: Content analysis and text mining of SSCI journal articles 1995-2014. Asian Journal of Communication. Zheng, P., & Leung, L. (Forthcoming). Linking psychological attributes, gratifications and social network sites use to social capital. International Journal of Cyber Behavior, Psychology and Learning, 6(3), 16-32. Zheng, P., & Li, X. (2016). Is social media for everyone?: The role of social capital and communication anxiety in structuring use of social networking sites. Journal of Social Media Studies, 2(2), 75-85. Zheng, P., & Xu, X. (2009). Grass-root oriented, but elites controlled: Reflection on citizen journalism blog (in Chinese). Youth Journalist, 21, 92. Media and Politics Shahin, S., Zheng, P., Fadnis, D., & Aruth, H. (2016). Protesting the Paradigm: A Comparative Study of News Coverage of Protests in Brazil, China, and India. International Journal of Press/Politics, 21 (2), 143-164. Gil de Zuniga, H., Molyneux, L. & Zheng, P. (2014). Social Media, Political Expression, and Political Participation: Panel Analysis of Lagged and Concurrent Relationships. Journal of Communication, 64(4), 612-634. Yoo, J., Zheng, P., Jung, H., Chen, V., Lu, S., & Johnson, T. (2015).Tap, scroll down, chat and more else? Examining the influence of mobile applications and interpersonal discussions towards political participation. International Symposium on Online Journalism, 5(1), 167-187. Liu, X., Liang, X., & Zheng, P. (In press). A Content Analysis of Research on China in Top- Ranked Communication Journals from 1995-2014: A Comparison with Other Asian Countries. Asian Journal of Communication. Zheng, P. (2011). The construction of national identity in online news media: Content analysis of the 50th national anniversary website in China (in Chinese). Chinese Journalism Studies, 7, 5-8. Zheng, P., & Xu, X. (2011). Cultural identity and acculturation strategies of mainland students in Hong Kong: A case study of mainland students in Hong Kong University (in Chinese). Youth Exploration, 5, 29-34. BOOK CHAPTERS Zheng, P. (2015). What have been done in Communication field using big data? A critical review (bilingual in English and Chinese). Oversea Journalism and Communication Research News, 2, 37-40.
McCombs, M., & Zheng, P. (In press). The world through the eyes of the New York Times and People s Daily: A network agenda setting analysis of psychological geography. Valenzuela, S., Gil de Zuniga, H. & Zheng, P. (2014). Youth Engagement. In Harvey, Kerric, Golson, J. Geoffrey (Eds.) Encyclopedia of Social Media and Politics. 3, 1407-1411. Sage Publications. Leung, L., & Zheng, P. (2012). Net Generation. In Zheng, Y. (Ed.) Encyclopedia of Cyber Behavior. IGI Global. REFEREED CONFERENCE Shahin, S., & Zheng, P. (September 2016) The Iran Nuclear Deal: How Global Power Relations Shape Global News. Paper presented at 2016 APSA annual conference, Philadelphia, PA Zheng, P., & McCombs, M., & Pain, P. (June 2016). The integrated world map by The New York Times and People s Daily: Networked geographic agenda of international news coverage. Accepted for oral presentation at 2016 ICA annual conference, Japan. Zheng, P., & Shahin, S. (May 2016). Locating the paradigm in protest paradigm: A comparative network analysis of news framing of protests in Brazil, China, and India. Accepted for oral presentation at 69th World Association for Public Opinion Research (WAPOR) annual conference, Austin, TX. Chen, G. M., & Zheng, P. (June 2016). The Defensive Effect : Uncivil Online Story Comments Indirectly Increase Intention to Participate Politically, Mediated Through Negative Affect. Accepted for oral presentation at 2016 ICA annual conference, Japan. Oz, M., & Zheng, P. (May 2016) Civility, politeness and discussion quality on social media: A comparison between the Whitehouse page on Twitter and Facebook. Accepted for oral presentation at 69th WAPOR annual conference, Austin, TX. Garcia, V., & Zheng, P. (May 2016). Paying attention in a unique way: Difference between second screening and TV-only viewers during the U.S. presidential debate. Accepted for presentation at 69 th WAPOR annual conference, Austin, TX. Zheng, P. (Nov 2015). Blocking all news sources online? : Exploring the relationship among selective exposure, political trust and political participation under censored online context. Accepted for presentation at 2015 NCA annual conference, Las Vegas. Zheng, P., Tu, F., Gil de Zuniga, H., & Shahin, S. (Nov 2015). What s not to Like -How political expression on social media enhances participation. Accepted for presentation at 2015 NCA annual conference, Las Vegas. Shahin, S., Zheng, P., Fadnis, D., & Aruth, H. (Aug 2015). Protesting the Paradigm: A Comparative Study of News Coverage of Protests in Brazil, China, and India. Submitted to 2015 AEJMC annual conference, San Francisco. Zheng, P. & Leung, L. (May 2015). Linking Psychological Attributes, Gratifications Sought and Social Media Usage to Social Capital of Net-Generation in China. Accepted for presentation at 2015 ICA annual conference. Tu, F., & Zheng, P., & Chen, W. (Sep 2014). Who Defines Risk in the Age of Social Media- An analysis of Twitter Network on PM2.5 case. Paper presented at Global Fusion Conference, Austin, U.S. Zheng, P., & Li, X. (Aug 2014). Implication of social capital for SNS use: the moderating effect of communication anxiety. Presented at 2014 AEJMC annual conference, Montreal, Canada.
Zheng, P. (Aug 2013). Tweeting Red and Blue? How Fox, MSNBC, CNN Journalists Use Twitter to Cover the 2012 Presidential Debates. Presented at the 2013 AEJMC annual conference, Washington DC. Zheng, P., Ardèvol-Abreu, A., & Gil de Zúñiga, H. (Aug 2013). News use, infotainment and political participation: Advancing the mediating role of news and infotainment cognitive elaboration. Presented at the 2013 AEJMC annual conference, Washington DC. Molyneux, L., Zheng, P., & Gil de Zuniga, H. (May 2013). A longitudinal study of social media use and political expression and their effects on political participation. Presented at 63 rd ICA annual conference, political division, London, UK. Zheng, P. (2012, June). Fight against censorship: An ethnographic study of Internet based alternative media in China. Presented at 62 nd ICA annual conference, political division, Phoenix, AZ. Dong, W., Zheng, P. (2012, July). How communication scholars publish differently in China, Taiwan and Hong Kong? A comparative study. Presented at the 15 th annual conference of Chinese Communication Society (CCS), Tai-Chung, Taiwan. SKILLS Research-oriented SPSS, SAS Statistical packages High Proficiency Nodexl, UCNIET Network analysis Intermediate Proficiency Python Computation Intermediate Proficiency Multimedia and professional Photoshop Photo editing High Proficiency Final Cut Pro Video editing High Proficiency Audacity Audio editing High Proficiency Soundslides Visual + Audio showcase Intermediate Proficiency Illustrator Infographic + Visual design Intermediate Proficiency Indesign Magazine design + Formatting Intermediate Proficiency Wordpress, Blogger Web design + Production High Proficiency HTML Web design + Production Intermediate Proficiency PROFESSIONAL MEDIA TV News Reporter and Video Editor, Voice of America (VOA), Washington, D.C. Worked in team and individually on interview, video shooting and video editing on immigration, China-U.S relationship and economic issues. Knowledgeable of economic and political issues. Apply multimedia skills to produce video and audio for various media platforms. Wrote and promoted news on social media. Financial News Reporter, Sina.com, New York, NY Covered IPO news in New York Stock Exchange and IPO related financial news. Job includes attending news conference, drafting the agenda for CEOs' interview, writing story based on interviews and background information, and planning in-depth coverage of market analysis, with an emphasis on social impact.
Print News Reporter, Beijing, China Xinhua News Agency, worked in team to carry out the project of 100 Chinese entrepreneur stories. Job includes doing background research of the entrepreneurs and their business, drafting interview agenda and conducting interviews, writing feature stories and publishing the stories online. Olympic Games Media Volunteer, Beijing, China 2008 Beijing Olympic Games volunteer for International Broadcast Center (IBC). Job includes following up game results and writing ready-to-cite breaking news for all the international journalists during Beijing Olympic Games; Did copy-editing and rewrote sports news; Coordinated with teams of live broadcasting and news production. PUBLIC RELATIONS AND COMMUNICATION STRATEGY Intern, United Nation Headquarters, Department of Peacekeeping Operation, New York, NY Develop social media strategies for the department to increase the outreach and the profile within the UN. Actively involved in the design of layout, functions and content for new website for the task forces. Initiated the alumni network building project. Management Trainee, New World Development Group (NWD, Hong Kong Stock code: 017), Hong Kong Worked with Corporate Communication Department for company banding by organizing theme events and launching communication campaigns. Researched and prepared materials for presentations for company's clients and shareholders. Assisted in drafting documents, reports, speeches, newsletter, summary and web content for the Group. STUDENT ADVISING Undergraduate Mentor, School of Journalism and Communication, Tsinghua University Help undergraduates coming from diverse backgrounds adapt to college life socially and academically. Job includes talk and listen to students about the successes and challenges they have, introduce campus resources and empower them move forward. Support the needs of underrepresented and first-generation student populations, and promote a community that value mutual respect and diversity. AWARDS FELLOWSHIP Nettie Doscher More Fellowship 2013-15 School of Journalism, UT-Austin Graduate Recruitment Fellowship 2012 Graduate School, UT-Austin International Graduate Scholarship 2012 Graduate School, UT-Austin Hong Kong Graduate Fellowship 2010-2012 Education Bureau, The Government of Hong Kong Tsinghua Distinguished Graduate Award 2010 Tsinghua University Fung Scholar for Leadership since 2008 Victor and William Fung Foundation
First-class scholarship for overall excellence 2009 Tsinghua University RESEARCH GRANTS & AWARDS Research Grant for Dissertation in 2015 School of Journalism, UT-Austin Research Grant for Mphil Thesis in 2012 Chinese University of Hong Kong Top Undergraduate Thesis Award in 2010 National Thesis Competition First-Class Scholarship for Undergraduate Research in 2008 Tsinghua University PROFESSIONAL AWARDS South China Morning Post Award for Distinction in 2007 South China Morning Post Second-Class Scholarship for Social Work in 2008 Tsinghua University Runner-up in the 4th Annual University Debate Competition in 2007 Tsinghua University TRAVEL GRANTS Graduate Student Travel Grant in 2013-2015 School of Journalism, UT-Austin Graduate Student Travel Grant in 2010-2012 Chinese University of Hong Kong ACDEMIC SERVICE Editorial board Overseas Journalism & Communication Research News Reviewer Chinese Journal of Communication (SSCI journal) 2015 ICA (Mass Communication Division) 2014 AEJMC (Mass Communication and Society Division) 2015 AEJMC (Political Communication Interest Group) 2014-15 AEJMC (Communication Technology Division) Committee Development Grants Committee, Park School of Communication Academic Curriculum Committee, Park School of Communication RESERCH POSITIONS Summer 2015 Twitter data collection for Dr. Wenhong Student Technician Chen Summer 2014 Media Use, Network Diversity and Protest Research Assistant Politics In China Project Sep 2014- May 2016 Social Media Research Group Researcher Sep 2012- May 2016 Twitter Research Group (TWRG) Researcher Sept- Dec 2014 Digital Media Research Program Researcher LANGUAGE English Chinese Cantonese Korean High Proficiency High Proficiency Intermediate Proficiency Basic Proficiency