IESE Global Alumni Reunion November 16-18, 2017 MADRID #IESEGAR
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Welcome to the 2017 IESE Global Alumni Reunion As the academic director of the 2017 Global Alumni Reunion, it is a great pleasure to welcome you to this emblematic IESE event, which is so important for everyone who forms part of the IESE community, particularly our alumni from across the world. Francisco Iniesta Academic Director of IESE Global Alumi Reunion 2017 We can proudly say that there is no better stage than the city of Madrid, to learn about the future and its new rules, following the theme for this year s reunion. The objective is to help us address the challenges, opportunities and responsibilities that correspond to innovative companies in addressing the changes and disruptions that are taking place in the global context. With this purpose as a backdrop, we have designed a program covering a wide range of topics with toplevel speakers, all of them agents of change in different organizations and sectors. We hope it may result in a strong opportunity for your reflection, participation and engaged learning. Like every year, it s our privilege to share this unique event with you and also hope that beyond the intellectual opportunity, the 2017 Global Alumni Reunion will allow us to reunite with old friends, meet new ones, and provide an overall inspiring experience. As you know, IESE has always been a friendly, professional and fun meeting place where all of us have improved our management skills. We have been enriched by contrasting our work with colleagues, thanks to whom we have become better professionals and better people. The alumni reunions are in a way, an effective tool to remind and help us in that life-journey. Madrid is a charming city, with an unparalleled offering of culture, entertainment, civic values and good living; it is home to one of the largest and most vibrant communities of alumni who without doubt will be happy to welcome you and help make this one of the best reunions in our history. Thank you very much and welcome to Play_New Rules!
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Academic Sessions Friday, November 17 Palacio Municipal de Congresos Av. Capital de España, 7 28042 Madrid (Spain) Arrival & Welcome 8:00 8:30 Holy Mass Morning 9:15 10:15 The Power of Innovation 8:00-9:00 Registration 9:00-9:15 Welcome and Opening Remarks Prof. Franz Heukamp Dean of Prof. Francisco Iniesta Academic Director, IESE Global Alumni Reunion 2017 Javier Muñoz Director, IESE Alumni Association Jorge Sendagorta President of the IESE Alumni Association Tom Kelley Partner at IDEO -- Prof. Philip Moscoso 10:15 11:15 Winners Dream Bill McDermott CEO of SAP -- Prof. Eric Weber 11:15 11:45 Coffee Break
Midday 11:45 12:30 New Rules in National Security Félix Sanz Roldán Secretary of State-Director, Spanish National Intelligence Center -- Prof. Pedro Videla 12:30 13:30 The Upside of Digital Disruption Fuencisla Clemares Country Manager of Google Spain & Portugal Helena Herrero President &CEO, HP Spain Pilar López General Manager of Microsoft Spain Marta Martínez Alonso General Manager of IBM Spain, Portugal, Greece and Israel -- Prof. Sandra Sieber 13:30 15:00 Networking Lunch Afternoon 15:00 15:45 New Rules in Cybersecurity Anthony Ferrante Senior Managing Director, FTI Consulting -- Prof. Javier Zamora 15:45 16:45 Business Advice We Shouldn t Believe Anymore Andrew McAfee Co-Director, MIT Initiative on the Digital Economy -- Prof. Javier Díaz-Giménez 16:45 17:30 Space-Driven Innovation Pedro Duque Astronaut, European Space Agency -- Prof. Santiago Álvarez de Mon 17:30 17:45 Closing Prof. Franz Heukamp Dean of Prof. Francisco Iniesta Academic Director, IESE Global Alumni Reunion 2017 Javier Muñoz Director, IESE Alumni Association Jorge Sendagorta President of the IESE Alumni Association
The Power of Innovation 9:15 10:15 You don t have to be a genius to have a great idea, and companies that encourage this creativity will excel (IDEO s philosophy). In the challenge of being ahead of the curve, Tom Kelley, partner at IDEO and one of the world s most respected experts on managing innovation and design, looks at how to make your business more creative, not just in its products and services, but also in its thinking and processes. Tom Kelley, Partner, IDEO Prof. Philip Moscoso 8 IESE GLOBAL ALUMNI REUNION November 16-18, 2017 Madrid
Winners Dream 10:15 11:15 In his book Winners Dream, Bill McDermott the CEO of the world s largest business software company, SAP chronicles how relentless optimism, hard work, and disciplined execution embolden people and equip organizations to achieve audacious goals. A leadership and career manifesto told through the narrative of one of today s most inspiring, admired, and successful global leaders. Bill McDermott CEO, SAP Prof. Eric Weber IESE GLOBAL ALUMNI REUNION November 16-18, 2017 Madrid 9
New Rules in National Security 11:45 12:30 The National Intelligence Centre (CNI) of Spain, is an organization formed by 3,500 men and women, all loyal and innovative people dedicated to the security of their country and its people. In a world full of uncertainty, the national security challenges are vertiginous, regretfully made clear by events ranging from terrorist attacks to cyberterrorism incidents. Mr. Félix Sanz Roldán will provide first-hand unique insights on this secret service, strongly emphasizing service as its guiding principle and secret as an instrument aiming to preserve its systems and sources. Félix Sanz Roldán Secretary of State-Director Spanish National Intelligence Center Prof. Pedro Videla 10 IESE GLOBAL ALUMNI REUNION November 16-18, 2017 Madrid
The Upside of Digital Disruption 12:30 13:30 We are living in the midst of a Digital Revolution that affects not only IT players but companies of almost any industry. Digital is perceived as being disruptive to many established companies, who fail to foresee the magnitude of the upcoming changes and hence have been conservative in their reactions, letting newcomers, smaller players and even players of different industries take initial leads in the changing competitive landscapes. Fuencisla Clemares Country Manager of Google Spain & Portugal Helena Herrero President of HP Spain & Portugal Pilar López Álvarez General Manager of Microsoft Spain Marta Martínez Alonso General Manager of IBM Spain, Portugal, Greece and Israel Prof. Sandra Sieber IESE GLOBAL ALUMNI REUNION November 16-18, 2017 Madrid 11
New Rules in Cybersecurity 15:00 15:45 Cyber security is no longer just a technology issue, it is a business one too. By some estimates, cybercrime damage is expected to cost the world $6 trillion annually by 2021, and according to IBM s CEO Ginni Rometty: cybercrime is the greatest threat to every company in the world. Anthony J. Ferrante, will help us better understand the cybersecurity challenge and its impact on organizations. With 15 years of top level cybersecurity experience, prior to joining FTI Consulting, Mr. Ferrante served as Director for Cyber Incident Response at the U.S. National Security Council at the White House, and as Chief of Staff of the FBI s Cyber Division. Anthony Ferrante Senior Managing Director, FTI Consulting Prof. Javier Zamora 12 IESE GLOBAL ALUMNI REUNION November 16-18, 2017 Madrid
Business Advice We Shouldn t Believe Anymore 15:45 16:45 Technology is rewriting the business playbook, resulting in a great deal of standard business advice now being dangerously out of date. Best practices are changing rapidly in this time of astonishing technological progress. In this fast-paced, lively, and content-rich talk, Andrew McAfee explains why this is happening, and delivers smart guidance for the next generation of business leaders. Andrew McAfee Codirector of MIT Initiative on the Digital Economy Prof. Javier Díaz-Giménez IESE GLOBAL ALUMNI REUNION November 16-18, 2017 Madrid 13
Space-Driven Innovation 16:45 17:30 Spain s first Astronaut Pedro Duque, will help us gain a unique glimpse of the universe and beyond, through his space-experience, the role of space-driven research & technology and its potential return on investment for society, business and people back on earth. Insights ranging from the wider space technology impact, to the more personal selfmanagement lessons resulting from his unique experience in space. Pedro Duque Astronaut, European Space Agency Prof. Santiago Álvarez de Mon 14 IESE GLOBAL ALUMNI REUNION November 16-18, 2017 Madrid
Tournaments Saturday, November 18 Ciudad Grupo Santander, C entrance Av. de Ciudad de Santander 28660, Boadilla del Monte Madrid It is essential to present your ID Card or passport in order to access the facilities Latitude: 40.3932 Longitude: -3.866667 Solidarity Stableford Golf Tournament 8:00 9:00 15:00 Reception: scorecard and Welcome Pack pick up Open tee practice during reception Players tee off Lunch with cocktails: award and raffle-draw ceremony The registration to this activity includes an IESE golf t-shirt Solidarity Padel Tournament 9:00 9:35 14:30 Participant welcome and delivery of Welcome Pack Beginning of the tournament Lunch with cocktails: award and raffle-draw ceremony The registration to this activity includes an IESE paddle tennis t-shirt 10K Solidarity Run 11:30 12:15 14:30 Participant welcome and delivery of Welcome Pack Start of the race Lunch with cocktails: award and raffle-draw ceremony The registration to this activity includes an IESE running t-shirt