The future role of EPALE National Support Services By Mahira Spiteri (NSS Malta) and Małgorzata Dybała (NSS Poland)
Support from NSSs
How NSS Malta supports EPALE Promotion Growth Content and engagement Social Media Statistics (population size) Blog posts Articles on magazines Social Media Ambassadors Face-to-Face Bing/Google Ads Staff members Networking Events Adult Educators Ambassadors Meetings Training for NSSs
How NSS Poland supports EPALE Ambassadors Subcontracted texts Facebook Dedicated graphics Promotional campaign Sponsored articles Dedicated events Leaflets Publication Mailings, newsletters Foundation resources and internal cooperation Cooperation with other institutions
The most important the ambassadors enthusiastic supporters of the EPALE share their contacts with the interested parties inform about interesting events where the EPALE should make an appearance help to develop programs of our events co-create EPALE platform with us
Successful NSS activities
Successful activities NSS Malta Activity Outcomes Links EPALE Awards 16/18 6 categories 60 applications, 40 eligible Recognition of adult education Promotion for EPALE Adult Learning Video Clips 5 Stories Social Media and National TV campaign EPALE PechaKucha 12 Adult Education Speakers 12 Themes celebrated on EPALE Over 50 people attending the event https://bit.ly/2rg1kym https://bit.ly/2rjhoqe https://bit.ly/2ojpvd3 https://bit.ly/2ytpajv EPALE live comments: https://bit.ly/2ef1nbd
Successful activities NSS Poland 15 000 000 Polish users
* Join the EPALE community!
Promotional campaigns How? increasing traffic on EPALE platform Aims increasing the number of active and registered users Facebook LinkedIn Other websites and influencers building awareness of the Platform as a place for the community of experts in the field of adult education Goldenline Google AdWords GDN Google Display Network Promoting published articles using the experts images to reach the target groups
Results 56,150 SITE VISITS 452* NEW USERS (September November 2017) 50,6% more than planned * 01.01. - 30.09.2018 -> 670
Dedicated NSS events live The trainer comes to the trainer let's talk how to teach adults Adult Library - about the unlimited possibilities of librarians How we teach about culture? New technologies in adult education Error Management Training how to exploit mistakes in adult education III Adult Education Forum
Dedicated events online Evaluation does not have to be boring! The credibility of the trainer - the image hand in hand with knowledge The role of the modern technologies in the social inclusion of people with intellectual disabilities All that you would like to know about European adult education policy, but you were afraid to ask Integrated Qualifications System - advantages, opportunities and outlooks Career design as a lifelong task
Leaflets and publications
Mailings and newsletters
Other events
Cooperation with other institutions
Looking into the future
Reflections by NSS Malta The future of AE online content The future of the adult learning community The future of the platform itself How will the online landscape and content change NSSs comes in to bring all of the above together.
Doing More and Better NSS Malta Continue building on what already works: Training for NSSs Collaboration with entities/nsss Activities that work activities that do not Ambassadors Better: More active learning on the platform such as webinars, live discussions
Sustainability NSS Malta The platform is about people, adult learners, educator and their stories. EPALE brings these to the forefront. How does this impact continue? Understanding where we are developing a sustainability framework adopting it.
What we want to do NSS Poland conduct more systematic, long-term activities targeted at specific groups e.g., dedicated materials; regular contact; more webinars and seminars Adult Learning Days (spring 2019) engage users of EPALE and encourage activity by showing them the benefits of publishing. Looking for a new way to encourage publishing - competitions, special workshops
The Contest promotion of the articles published on EPALE: interesting and professional, your texts could be there, too! 1. Special workshops with professor Bralczyk About influencing the audience, the ability to recognize the recipient's situation and expectations, about the art of winning together. 2. "How to shoot training videos" It's time to catch up and learn from scratch how to do professionallooking training videos and not spend money on it. You won t need experience, but enthusiasm for work and... a smartphone. 3. "Drama in training Drama uses the world of fiction and the natural ability to role- playing
Thank you Mahira Spiteri mahira.spiteri@gov.mt Małgorzata Dybała mdybala@frse.org.pl