British Business Awards 2018 10 year Anniversary 5 star Hotel (TBD) November 2018 British Business Awards 1. Entrepreneur of the year award 2. Sustainability Award 3. Cultural Exchange Award 4. Innovation Award 5. Chinese investor in the UK 6. Belt & Road Award 7. Diversity in business 8. British Company of the Year 8+ 40 Years of UK/China relations
BBA Award Sponsor - 100,000 RMB Major Benefits - 18 month exclusive naming rights to one of the British Business Awards. Your company Name and logo on all BBA materials. - Inclusion of a representative on the Panel of Judges which selects the finalists - Presentation of the named Category Award to the winner at the Gala Dinner - Online promotion dedicated British Business Awards website which receives 15,000 visitors per year, your logo and website link will have prominent positioning. Promotion through BritCham and CBBC websites and networks. - Dedicated BBA social media campaign on CBBC and BritCham social media. - Promotion at Several BBA events (Launch event, Judging panel, Finalist announcement) culminating in the Gala Awards Dinner in November. - Extensive advertising in relevant business media channels including through BritCham, CBBC, CBI and PR partners - Advertising in major national and international media outlets - Direct mailing to over 10,000 subscribers through CBBC and BritCham readership (Press release to announce the sponsorship by your company) - Logo on all marketing materials produced in relation to the BBA - Print coverage in Focus magazine (readership 20,000 people) Personal engagement with VIP Private Roundtable Judges meeting with HM Ambassador (Advisory board) 1 complimentary corporate table to entertain guests or colleagues Company representative invited to present Award *Ministerial visit dependent- VVIP engagement
Wide promotion at signature gala dinner Logo around the venue (entrance banner, stage backdrops, tickets, seating plans) Your Company and logo in all communications regarding your award category Full-page advertisement in BBA Commemorative booklet Creative input into the evening s entertainment Products or marketing materials displayed onsite Distribute your own flyers or brochures alongside prominent signage in reception Place promotional materials and gifts in all gift bags Inclusion of a write-up and logo of the sponsor to be included in the Commemorative booklet produced for the event. Before the event Logo and company introduction on www.cbbc.org (12,000-15,000 users per month in China and UK) and www.britishchamber.cn (5,000 per month) with links to your company website Complete promotion through dedicated Event website http://www.britishbusinessawards.cn/ Logo in Chamber/CBBC newsletters (8,000 recipients per week) and social media channels (e.g. WeChat, 10,000 followers) Custom built professional video of event category promoted through all media channels Logo on Media Partners and Supporting Partners mailshots and advertisements
After the event Post event professional Video Acknowledgement in post-event report in FOCUS, the monthly magazine of the Chamber/CBBC circulated to 6,000 businesses and organisations in China and the UK (estimated readership 20,000) EDM s announcing winners and thanking sponsors Cost efficient sponsorship Item Estimated Value Notes Advertisement 100,000 RMB - Full page in China Daily - Dedicated pre and post article in Focus Magazine - Advertisement in other media outlets PR 15,000 RMB - Dedicated press release to announce Awards and sponsors - Articles in National and International press - Dedicated Press release post event - Regional Press Releases Chamber Print Marketing 5,000 RMB - Flyers - Event tickets and event Brochure - Pull up banners Digital Marketing- British Chamber/ CBBC & BBA 100,000 RMB - Advertisement on Chamber and CBBC website website and multiple EDM s. - Permeant promotion on BBA website - 8 dedicated EDM towards the BBA s and sponsors - 10 dedicated WeChat posts to BBA s. Multiple Events promotion 25,00 RMB - Launch event - Roadshows
- Judges meeting/ planning - Finalist Announcement - Gala Dinner Hospitality Host a table of 25,000 RMB - Separate VIP engagement 10 at the Gala Dinner (Priority seating) and meet VIP s. - Speaker recognition and award specific video sponsored by your company - Award presentation by you Valuable Networking 15,000 RMB - Planned lunch with Her Majesty s Ambassador - Regular networking with senior Judges and senior UK Company management. - VIP access during the Gala dinner Post Event Promotion 50,000 RMB - Professional event video - Advertisement and link to your company on BBA website for 1 year post event. Key Metrics 9 award categories 40 judges 250-300 applications 45 finalists 8 events (7 promotional events and 1 Gala Dinner) 400 guests at Gala Dinner Timeline End-April May BBA official Launch Applications Launch June Mid-August September End- September Road Applications Finalists Finalists Shows Close announced interviews (SH/ GZ/ CD) 15 th November Gala Dinner