www.learnevents.com CONNECT WITH TOP L&D DECISION MAKERS
19 & 20 October 2016 NEC Birmingham WHAT WE DO The World of Learning is the essential event for Learning and Development (L&D) professionals, providing a unique forum to network, develop skills and discover new products. Offering the full spectrum of learning solutions, the event blends varied and innovative exhibitors, a highly revered conference programme and interactive feature areas, making it the must-attend date in the diary for the L&D industry. By taking a stand at the event, you will connect with an audience of high-quality, decision making, L&D buyers and raise the profile of your brand within the industry. More than just a two-day exhibition, exhibitors can take advantage of additional benefits before, during and after the event. These include being part of an extensive marketing campaign and a year-long company listing on www.learnevents.com There is also the opportunity to network with the World of Learning community via the popular online forum and industry blog at www.learnevents.com If you want to generate more business, more product exposure and meet people who have the buying power to stop and talk to you, then go to World of Learning. Craig Weiss, E-Learning 24/7 For further information call +44 (0)20 8394 5222 or andrew.gee@vmgl.com
WHY SHOULD YOU EXHIBIT? WHO SHOULD EXHIBIT? A variety of companies exhibit at the World of Learning providing a range of products and services, including: Assessment tools Authoring tools Bespoke learning Blended learning Change management Coaching & mentoring Content development & design e-learning Electronic performance support systems Experiential learning Face-to-face learning Gaming simulation HR / training management systems Informal learning Instructor-led training Internet / intranet solutions Knowledge management solutions LCMS / LMS Management & leadership development m-learning New technologies Open & distance learning Organisational development Presentation / training hardware Project management Psychometric testing Qualifications & standards Re-skilling / re-training Return on investment Serious gaming Social learning / media Specialist training (including diversity, compliance, H&S, IT, customer services, sales, marketing, languages) Talent management Team-building Venues Virtual learning environments Year after year, the World of Learning consistently delivers an audience of high-level L&D buyers who choose the event as the place to source new solutions for their business. The benefits: Generate high quality, new business leads An ideal forum to launch new products Meet relevant buyers face-to-face Enhance your marketing strategy and improve brand awareness A year long profile on www.learnevents.com GET EXPOSURE THROUGH THE MARKETING CAMPAIGN The World of Learning is supported by a broad and comprehensive through-the-line marketing campaign, targeting leading trade, national and local press as well as digital media and social communities. Wide-ranging advertising campaign in leading publications Targeted direct mail and email shots to over 25,000 professionals Event e-newsletter, LearnMail, to over 10,000 subscribers Promotion via the World of Learning industry blog and community Dedicated telemarketing campaign from an in-house team Comprehensive PR campaign across national, trade and online Extensive social media coverage including 1,300 LinkedIn members and over 1,400 Twitter folllowers www.learnevents.com
WHY VISITORS ATTEND In addition to meeting relevant L&D suppliers, visitors are drawn to World of Learning for its unique combination of educational and consultative features. These include: Inspiration zones Visitors can experience the latest in L&D for themselves at a number of interactive zones in everything from mindfulness, empowerment, team building and experiential learning. Technology test drive This area provides the opportunity for visitors to sample the learning technologies of the future for themselves. World of Learning conference An extensively researched, renowned two-day conference featuring high profile case studies from industry experts. Free exhibition seminar programme A popular series of free presentations and workshops offering invaluable expertise and practical advice. Professional development zone An invaluable opportunity for visitors to consult expert advisors on all aspects of their career development. VIP programme A programme of exclusive privileges that encourage an audience of high-quality learning decision makers. Fringe seminars These extensive free seminars focus on a variety of specialist topics around the main conference themes. Learning Design Live A new conference specifically for anyone involved in learning tech design. Attendees can gather in-depth advice and share ideas with other design specialists. WHO WILL YOU MEET A sample of 2015 s visitors is below: Alfred Dunhill, Head of People Development Allianz UK, L&D Manager Aston Martin, Global Training Manager Astrazeneca, Training Manager Aviva, Global Digital Learning Manager Boots, Senior L&D Manager Browne Jacobson, L&D Manager BT, L&D Manager Claxton Engineering, L&D Manager Coca-Cola, L&D Manager Doddle Parcel Services, Head of L&D Enterprise Rent-a-Car, Talent Development Manager Euromaster, Head of L&D Experian, Talent Manager Fitness First, L&D Delivery Manager GKN, HR Development Manager Global Payments, Head of L&D Holland & Barrett, L&D Manager IHG, Head L&D Design & Support-Europe JT International Business Services, Global Training & Development Manager Kelloggs, Operations Development Coordinator KLM UK Engineering, L&D Manager KPMG, L&D Manager Lastminute.com, EMEA Training Manager LV=, L&D Group Change Manager Mercedes-Benz Retail Group, Group People Development Nando s, Management Development Trainer Newcastle Building Society, Head of L&D Pepsico International, L&D Manager-Europe Ralph Lauren, L&D Director Rolls Royce, Programme Manager Sainsbury s, L&D Partner Shell, Training Deployment Manager Topps Tiles, L&D Manager Vanquis Bank, Head of L&D Virgin Media, Learning Technology Designer Xerox, Head L&D Europe For further information call +44 (0)20 8394 5222 or andrew.gee@vmgl.com
VISITOR PROFILE 82% plan on using key products or services offered by exhibitors at World of Learning Job title/position 5% 12% 19% 64% L&D Manager/Director L&D / e-learning Executive e-learning Manager/Director HR Director/Manager Annual training budget Over 250,000 27% 73% have final decision on purchasing for their organisation 50,000-250,000 22% 20,000-50,000 18% Up to 20,000 33% Number of employees 13% 15% 40% 32% Over 1,000 251-1,000 51-250 Under 50 60% of visitors main purpose of attending is to source new products and services Results from previous World of Learning registration www.learnevents.com
Leading thought in business learning british institute FOR LEARNING & DEVELOPMENT HOW YOU CAN GET INVOLVED EXHIBITOR STAND PACKAGES Exhibitor stand packages offer turnkey solutions to exhibiting at the event. Packages include a shell scheme stand comprising of carpet, walling, nameboard, fascia, lighting, power and furniture. The stand will be built, furniture delivered and power connected, so that all you have to bring with you on the day is your marketing collateral. Autumn 2015 Issue 27 Magazine Theories of evolution Adapting L&D to the ever-changing workplace LEARNEVENTS.COM Great expectations The importance of getting the onboarding process right Game on How to put the fun back into training The website gives visitors comprehensive access to information about the World of Learning and offers a library of resources including a blog, video gallery, full event details and exhibitor profiles. Advertising opportunities and corporate videos are available. EVENT GUIDE Incorporating the World of Learning Conference & Exhibition 2015 29 & 30 September, NEC Birmingham www.learningmagazine.co.uk In association with: Sponsored by: guide starts on page 27 MAGAZINE Learning Magazine is the official magazine for the World of Learning, including a full show guide and directory of learning providers. It is distributed online, before the event and at the event. Every copy will reach your target audience making the magazine a powerful tool for putting your company in contact with active learning buyers. For further information call +44 (0)20 8394 5222 or andrew.gee@vmgl.com
TECHNOLOGY TEST DRIVE SPONSORSHIP & PROMOTION These individual sponsorship options offer targeted opportunities to suit all budgets and marketing focus activity. This popular feature area offers you the opportunity to showcase your technology to visitors in an accessible and interactive setting. Limited to a number of leading technology suppliers. Sponsorship and promotion is a proven way to get your company in front of potential buyers to reinforce your brand recognition. SEMINAR PRESENTATION Engage directly with an audience of L&D professionals by giving a presentation at the popular free seminar programme. With limited places available, this is a fantastic opportunity to share your expertise and raise the profile of your brand. EXHIBITOR PROMOTION PACKAGES Exhibitor promotion packages deliver increased awareness, brand building and encourage visitors propensity to purchase at the event. These tailored packages offer you the opportunity to attract potential customers, both before and during the event. www.learnevents.com
World of Learning? In a word fabulous! Our stand has been really busy and has attracted some high quality names such as Tesco. Our seminar was a good way to raise awareness of our brand. The VMG team are great at supporting you and making you feel welcome. Jo Keeler, Business Director, Belbin It s our first time exhibiting at the show and we ve been busy throughout each day. We re developing the training side of our business and have found many people are intrigued and interested by our offering. There has been great interest from visitors and some good leads. We ve spoken with a wide range of professionals form various sectors including the police, healthcare and retail all outside our traditional market sector. Neil Lewin, Business Development Consultant, Festo GET IN TOUCH We can tailor the perfect exhibiting, advertising or sponsorship package for you. Contact us today on the details below: The show has gone really well across both days. We ve met a wide range of people from various sectors education, public sector and private sector. Everyone has been very friendly and there has been plenty of interest in our new offering. The show enable us to really boost our client list and we ve even had a conversation about work in Mauritius! Peter Stone, Consultant, Learning Architect Andrew Gee Senior Project Manager Venture Marketing Group +44 (0)20 8394 5222 andrew.gee@vmgl.com In association with: Certified by: Media supporters: british institute