OTOAI Bridging the Outbound Gap
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- Erick Hood
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2 OTOAI Bridging the Outbound Gap
3 What we stand for? OTOAI is a national, not-for-profit organisation comprising India s outbound tour operators & travel agents, NTO s, international airlines, overseas hotels & DMC s, overseas attractions, cruise companies et al as its members. OTOAI is dedicated to developing and promoting the highest ethical and professional standards in the travel and tourism industry in India.
4 OTOAI Goals OTOAI aims to foster an environment of collaboration with and between various stakeholders through a collective ideology of best practices, sharing of information and mediation where necessary. OTOAI aspires to be the leading voice on national and global issues of outbound travel, tourism and the hospitality industry; while propagating fair practices, market efficiency, and customer benefits.
5 OTOAI Connecting the outbound dots
6 Why, OTOAI? To represent in a focused manner, the niche segment of Outbound Tour Operators and outbound partners. To foster networking, partnership, collaboration and cooperation between different stakeholders. To take up issues concerning the outbound industry with trade and government fora. To enhance the profile of the outbound tourism industry in India along with encouraging the growth dynamics of outbound tourism.
7 OTOAI Remit To introduce ethics and professional conduct in the Indian outbound industry. To provide a forum for arbitration between the outbound tour operators and other stakeholders, particularly overseas suppliers. To negotiate with regulators and create a strong lobby for protecting the interests of the outbound tour operators in India.
8 Mission and Vision Statement
9 OTOAI Vision To be the industry leader of the outbound segment of the travel industry in India by setting the highest standards of ethics and professional excellence. To propagate an ideology of best practices, sustainable collective ambition of selling quality travel through effective representation, shared knowledge and collaboration with stakeholders.
10 Mission Statement To ensure a retail travel marketplace that is profitable, growth oriented and a rewarding place to work, invest and do business in. To seek recognition of travel management as a profession with an identified and appreciable pool of knowledge; as well as, a well established and practiced code of ethics and high standards of professional conduct.
11 Seven Pillars of OTOAI Ideology
12 Seven Pillars of OTOAI ideology - cont Creating a Knowledge base for its members. Encouraging Innovation in the industry. Providing Support to its members. Implementing Ethics and Standards in the industry. Participative Management. Promoting Entrepreneurship. Collaboration with Stakeholders.
13 OTOAI Deliverables
14 Activities of OTOAI Facilitate Events, workshops, round tables and discussions Promote Ethics, Best Practices, Professional Practice Build Linkages, Partnerships, Strength Serve Information, Advisory, Advocacy Prosper Sustainable and forward-looking vision
15 Future Forward...
16 Strategy for the Future. To build an OTOAI national network of excellence in professional ethics and practices in outbound travel management by developing and delivering quality support, advisory services and collaboration with stakeholders that leverage the OTOAI brand to our expanding membership constituency.
17 OTOAI - Core Competencies
18 Core Competencies of OTOAI A niche segment Outbound Tour Operators, International Airlines, National Tourist Offices, DMC s, Overseas hotels & representations. Commitment to Ethics & Professional Conduct. PAN India presence through zonal and regional chapters. Stringent criteria for membership ensures serious players as members. Arbitration resolution.
19 Core Competencies of OTOAI (Contd) Training Programs Credit for members. Establishing communication channels. Feedback mechanism & Market research. Joint events, seminars and forums. Screening of members & continuing education. Fam trips to be used for training & awareness only and not for leisure purposes.
20 Collaboration/ Partnership
21 Collaboration/ Partnership Joint Forum for exchange of information (MOU s). Recognition and Endorsement. Events, Trainings, Fam Trips, Conventions. Conduit with the diplomatic missions for visa processing, methodology, updates etc. Better access to information Trainings Processing time Direct access in special cases
22 OTOAI B2B Fora Support - Total
23 OTOAI B2B Fora Support - Total IITTE Mumbai SATTE, New Delhi & Mumbai TTG-TTI Italia VKonect Luxury / MICE / Leisure
24 OTOAI B2B Fora Logo Support
25 OTOAI B2B Fora Logo Support IITM IT & CMA Asia / China / India OTM
26 OTOAI Recommendations Hosted Buyer Programmes
27 OTOAI Recommendaions Hosted Buyer Programmes IBTM India ITB Asia I T & CMA Asia / China & India Select NTO s Select overseas DMC s & Cruise Companies
28 OTOAI Media Partnerships
29 OTOAI Media Partnerships Express Travel World Newswire Trav Talk, MICE Talk, Fhrai Magazine, Leisure Talk & Trav Talk TV TTJ T3 T&H Travel Biz Moniter Voyager s World and more
30 OTOAI NTO Partnerships
31 OTOAI - NTO Partnerships OTOAI NTO Committee formed for best practices, focused outbound promotion & joint activities OTOAI Members : Riaz Munshi Vice President, Vineet Gopal Jt. Secretary & Punam Singh Executive Director NTO Members : Romit Theophilus GTPB, Achinto Bose MTPB, Shivali Suri VisitBritain & Carl Vaz Dubai Tourism
32 NTO value in the outbound space
33 NTO Value in the outbound space Currently around 65 full fledged NTO offices, representations, PR agencies for NTO s in India NTO s doing marketing, brand-building, image improvement, sales missions, Incentives facilitation Destination training programmes & fam trips Linking operators with relevant DMC s for destination itineraries & sales Projecting an India Shining image overseas Invaluable for outbound data, visitor numbers, advisories, market reports Partners for annual Conventions
34 NTO value in the outbound space India is only behind China in its delivery of quantity in the outbound sphere and the Indian outbound traveler, increasingly, is choosing quality and value for money over budget experiences. Our NTO colleagues will be invaluable in sharing their data, knowledge, campaigns, training programmes and best practices for the sake of the development of the Indian outbound operators, a responsibility that is part of the OTOAI remit.
35 NTO verification for OTOAI active members
36 NTO Verification for OTOAI active members NTO s to provide recommendation letter to prospective active member of OTOAI Letter to be given to that operator actively selling your destination & in commercial contact with NTO Letter can also be given to an operator providing a recommendation from an overseas DMC selling your destination Letter is a recommendation only, NOT a liability on the NTO OTOAI has a format available for NTO s to use in issuing this letter The OTOAI NTO recommendation letter has a disclaimer Letter to ensure quality outbound agents serious in selling overseas destinations, join OTOAI as members
37 Invitation for NTO s to join OTOAI
38 OTOAI Membership
39 Categories of Membership Active Members Allied Members Overseas Members NTO Members Honorary Members
40 OTOAI Membership Benefits
41 Advantages of Membership Learning Global trends that affect your business. Industry best practices on competitiveness. Improve internal efficiency and productivity. Get an insight into Government policies and their impact on businesses. Caring Opportunity to give back to society. Recognition for an ethical conduct.
42 Advantages of Membership Networking Networking opportunities with Indian and Global Travel Industry stakeholders. Platform to enhance your business and develop newer markets. Sharing Share your best practices with other members. Help enhance competitiveness of Indian Outbound Travel Industry.
43 Overseas Member OTOAI
44 Overseas Member OTOAI Overseas Members shall mean persons and organisations having principal office outside India and are in the business of conducting inbound travel and tourism or are in the Business of Destination Management. National Tourism Offices/ Tourism Boards can apply under National Tourism Office category.
45 OTOAI Benefits for NTO s
46 OTOAI Benefits for NTO s & DMC s Purely outbound focused association with appropriate target audience. 400 plus pan India members & growing All active members genuine outbound agents Segmentation of agents into corporate, leisure, luxury, MICE, student, groups etc for NTO s and DMC s to choose right mix for training programmes, promotions and fam trips NTO events circulated on request to OTOAI members Quarterly EDM s circulated by OTOAI for NTO s and DMC s Upto 6 NTO destination powerpoint presentations can be loaded on OTOAI website for 3 months each Data collected from NTO s to be used in a white paper report for the government to recognise the outbound sector
47 OTOAI Collaborations Showcase
48 OTOAI MOU Indo Zimbabwe Travel Council Meet, March 2012
49 OTOAI Workshops Destination Macau Delhi & Mumbai, April 2012
50 OTOAI organised member presentation with London & Partners, August 2012
51 OTOAI 1 st Anniversary Members Meet
52 OTOAI MOU Vusacom Agreement January 2013
53 OTOAI Workshop Destination Canada, February 2013
54 OTOAI Destination Showcase TTG ITALY, October 2013
55 OTOAI Convention November 2013 It s more fun in the Philippines
56 OTOAI Convention Destination showcase Philippines Nov 2013
57 OTOAI MOU January 2014 British High Commission, OTOAI, UK Inbound & VisitBritain
58 OTOAI Mega FamCon Destination showcase Canada, May 2014
59 OTOAI members with Canadian hosts at Vancouver Convention Centre
60 AND
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