Foundations of Marketing, 6 th Edition by Pride and Ferrell Check out the lists on CANVAS for other recommended readings/resources.

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1 Principles of Marketing MNGT Credits Course Syllabus, Winter 2016 Instructor: Text messages: Office hours: Class days: Classroom: Required textbook: Other resources: Denise Petryk identify yourself please. by appointment Monday and Wednesday 7:50 to 10 p.m. CTR-178 Foundations of Marketing, 6 th Edition by Pride and Ferrell Check out the lists on CANVAS for other recommended readings/resources. Description: An introduction to Marketing theory, functions, principles, values, and applied techniques. The course includes practical applications of understanding, planning, organizing, influencing, researching, and implementing a Marketing strategy. This class will provide a practical application for fundamentals of Marketing in the Business Environment. There will be one major project divided into sections. We will examine case studies and review the opportunities that were gained and lost for different businesses. Course Outcomes: 1. Demonstrate an understanding of what marketing is, what constitutes a marketing plan and have an understanding of the Marketing concept. 2. Write a vision statement that specifies the mission and objectives in marketing a chosen product. 3. Conduct and document research findings to support the development of a marketing strategy. The research will consider such issues as demand, competition, environmental climate, resources, distribution factors and political and legal constraints. 4. Develop a written marketing plan, as a result of the research that employs an effective marketing strategy. 5. Describe, explain and illustrate the marketing strategy to the class in an oral presentation. 6. Prepare a written critique of the marketing plan that identifies strengths as well as opportunities for improvement. Evaluation & Grading: Grading Criteria Exams - Three during term at 50 points each - Comprehensive final at 150 points In class quizzes & assignments - points per week Major Assignment - Two preliminary check points at points each - Final product at 150 points - Presentation at 50 points Points P a g e M N G T 2 8 2

2 Evaluation & Grading con t: Grade Percent Decimal A % B % C 70 79% D % F Less than 60% 0.0 Denise Petryk reserves the right to add to or deduct from the above course grading criteria and point distribution based on the needs of the class. Denise Petryk reserves the right to change other things in this syllabus BUT, I promise to give you plenty of notice! Students are expected to do some work in this class! Reading the chapters in the text is the MINIMUM... the BARE MINIMUM. Investigating other suggested articles or readings or videos is highly recommended. Completing exercise in the textbook is highly recommended. Attendance / participating in class is essential it keeps us all awake and it shows how ENGAGED you are in this class. Being engaged in class will make that A much easier to obtain. In class quizzes and assignments will not likely be pre-announced. This means you NEED to come to class to be eligible for those points. Part of your grade will come from work that has been SUBJECTIVELY assessed. If you disagree with this SUBJECTIVE assessment, you are encouraged to set a 10-minute meeting with Denise Petryk. A change to the SUBJECTIVE assessment will be based upon: a. Your professionalism how well do you succinctly express WHY your grade should be higher? b. Your sound reasoning and ability to clearly articulate your sound reasoning. c. Your PARTICIPATION in class part of any subjective assessment is based on the whole you that is presented during class... this includes class participation and attendance. d. Your ability to ask for a higher grade eye to eye and in person with Denise Petryk. ** This opportunity to ask for a higher grade is analogous to asking your boss for a raise. I think this is a GREAT opportunity to practice fierce, professional, and challenging communications. 2 P a g e M N G T 2 8 2

3 Exams: 1. We will have four exams. Three exams will be during the quarter and will cover the most recent material covered. There will be one comprehensive final exam. 2. Exam dates are listed on the anticipated COURSE SCHEDULE. Any changes will be announced well in advance. 3. Make-up exams will be granted only under exceptional circumstances and only with prior agreement and arrangement with instructor. 4. Exams will almost ALWAYS include an opportunity for BONUS POINTS. Extra work, reading, and engagement will be rewarded. In-class Quizzes / Assignments: 1. You must be present to complete these quizzes or assignments. These will most often be hand written on writing paper YOU provide. a. Not present = 0 points (no exceptions). b. Forget to hand-in = 0 points (no exceptions). 2. Quizzes / assignments will almost ALWAYS include an opportunity for BONUS POINTS. Extra work, reading, and engagement will be rewarded. Coming to class prepared WILL be rewarded. 3. Quizzes / assignments will focus on definitions, who is, current issues that we discuss in class, and ideas or concepts emphasized on the PowerPoint slides. Major Assignment: Researching and Writing a Marketing Plan As a team of 2 or 3, students will research and prepare a marketing plan for a company, the selection of which will be approved by the instructor before research begins. Information within the paper must include topics covered in the assigned text and from the classroom discussions. The paper s requirements are detailed in a separate handout, Marketing Paper Requirements. The major assignment will include TWO preliminary check points worth points each to allow for feedback from the whole class (including me!). There will ALSO be a self and peer review. *** Know in advance: - Real research takes time, library time, time. - This assignment will need APA 6th edition formatting --- cover page, properly cited references, reference list. - A great APPENDIX with images, examples, extra details. Presenting Your Research Your team will give an oral presentation to the class. Professional attire is required. Treat this as a business meeting. Students are expected to know their subject well enough to speak on it using note cards or an outline to the minimum needed. Students must show critical thinking abilities. PowerPoint, Prezi, or other presentation software should be used. 3 P a g e M N G T 2 8 2

4 Attendance / Class Absence: This course is part of a curriculum that is designed to prepare students for the world of work the REAL world! It is expected that your commitment to this class will model a good work ethic and ultimately success in the business world. Just like in the workplace, you will be expected to be on time to class and be prepared to participate in class discussions (having read the chapter in advance of the session). If you arrive late, please take a seat by the door so as to minimally disrupt the class. If you are unable to attend a class session, letting me know is HIGHLY appreciated (in-person, text, )! If you are unable to attend a class session, it is your responsibility to obtain information as to the class session s content and assignments and/or changes to the course schedule. Watch CANVAS closely for changes, updates, announcements. Find a buddy in the class that you can rely upon. Classroom Etiquette: This classroom will try to simulate the work environment. In today's workplace, technology has required a set of etiquette principles and some of these principles will be applied to our class. Cell phones are generally turned off and not answered in business meetings. With your cell phone off, it is pretty impossible to receive distracting text messages as well! If an emergency call is expected, please be discreet and respectful. Maybe consider not coming to class if you are expecting an emergency call, I suspect it might be better for you to be somewhere else. Meeting members do not enter/exit while the meeting is in progress unless there is an emergency (e.g. illness). Participants are on-time and prepared for the meeting. If an emergency causes a late arrival, the person quietly enters the meeting and takes a seat as close to the entrance as possible. Meeting members do not hold side conversations or interrupt others while the meeting leader or another member is speaking. Meeting members do not dominate any discussion with endless comments or questions. Please remove earpieces used for any reason, including cell phones, ipods and computers. Laptops or tablets or fablets or cell phones can be used for taking notes, but visiting any websites (other than directly for class work) is considered rude behavior and is discouraged. 4 P a g e M N G T 2 8 2

5 Course schedule: MNGT 282 Principles of Marketing Course Schedule Week Date Topic and Assignments Points 1 Jan 4,6 Course Introduction, introductions & welcomes, syllabus overview, etiquette. Chapter 1,2 Quiz or assignment 1. 2 Jan 11,13 Chapter 3,4 Quiz or assignment 2. 3 Jan 20 Chapter 5 Quiz or assignment 3. 4 Jan,27 Chapter 6,7,8 Quiz or assignment 4. Test 1 Week 1, 2, 3 (Bring Scantron) 5 Feb 1,3 Chapter 9,10 Quiz or assignment 5. Major Assignment PHASE 1 due. 6 Feb 8, 10 Chapter 11,12 50 Quiz or assignment 6. 7 Feb 17 Chapter 13,14 Quiz or assignment 7. Test 2 Week 4, 5, 6 (Bring Scantron) 8 Feb 22,24 Chapter 15 Quiz or assignment 8. Major Assignment PHASE 2 due. 9 Feb 29, March 2 Chapter 16 Quiz or assignment 9. Test 3 Week 7, 8, 9 (Bring Scantron) 10 Mar 7,9 Chapter Quiz or assignment Mar 14,16 Review. Major Assignment Due 150 Presentations Due. 50 Mar 21 or 22 Comprehensive Final Exam (bring Scantron) date to be announced. 150 * Please Note -- This class schedule is tentative in nature. The course content will be presented based on student needs so therefore schedule flexibility is necessary! 5 P a g e M N G T 2 8 2

6 Web-Enhanced Class (Canvas): This is a "web-enhanced" class using a software program called Canvas. We will use Canvas to communicate and to obtain course information. It is your responsibility to know how to use Canvas. The Help provided by Canvas is excellent and informative. You will use Canvas to obtain assignments, turn in assignments, and view announcements that I post off and on throughout the quarter. Assignment due dates and your course points (grade) are also available through Canvas AND this is the best place to watch closely for any changes to the COURSE SCHEDULE outlined in this syllabus. If you lack reliable computer services be proactive and plan to complete your assignments in the Pierce College computer lab or the Pierce College library. Uploading Files - Digital Skill Set Expectations and Course Policies - 1. All documents uploaded to Canvas must be a doc or docx file or a pdf. If I am not able to open your file, the assignment is late and will therefore be given a 0 grade. 2. After uploading a file to Canvas, open it to make sure you uploaded the correct file. Uploading a wrong file means the assignment is late and will not be accepted / receives a If I cannot view the file or if the wrong file is uploaded the assignment earns a 0. Accommodations: Students with disabilities who believe they may need academic adjustments, auxiliary aids or services to fully participate in course activities or meet course requirements are encouraged to CONTACT the Access and Disability Services (ADS) Office. Fort Steilacoom Contact - Voice: / TTY: FSADS@Pierce.ctc.edu Located in the Welcome Center Other student support services are detailed at - Emergency Procedures for Classrooms: Call 911 and then Campus Safety in response to an imminent threat to persons or property. In the event of an evacuation (intermittent horns & strobes), gather all personal belongings and leave the building using the nearest available safe exit. Be prepared to be outside for one hour and stay a minimum of 200 feet from any building or structure. So long as it is safe to do so students are expected to stay on campus and return to class after evacuations that last less than 15 minutes. Do not attempt to re-enter the building until instructed by an Evacuation Director (identified by orange vests) or by three horn blasts or bell rings. Please notify the nearest Campus Safety Officer or Evacuation Director of any one left in the building or in need of assistance. Fort Steilacoom Campus Safety Office phone: (3) Student Code of Conduct: Please review the Student Code of Conduct detailed at paying particular attention to WAC 132K Rules and regulations. 6 P a g e M N G T 2 8 2

7 Any student found to have committed, aided, or abetted others to commit any of the following violations is subject to disciplinary actions as outlined in this chapter including 0.0 in this course and expulsion from the college: Acts of dishonesty, including, but not limited to, the following: Cheating, plagiarism, or other forms of academic dishonesty; Furnishing false information to any Pierce College official, faculty member, staff department; Forgery, alteration, or misuse of a Pierce College document, record, fund or instrument of identification; Tampering with the election of any Pierce College recognized student organization; Assuming the identity of another student; Allowing another student to assume your identity. Academic dishonesty means plagiarism, misrepresentation of self or student work product or representation of work of others as your own, or other acts of academic dishonesty. Plagiarism includes, but is not limited to, the use, by paraphrase or direct quotation, of the published or unpublished work of another person without full and clear acknowledgment of the source, to include print or electronic means, using recognized and acceptable citation. It also includes the unacknowledged use of materials prepared by another person or agency engaged in the selling of term papers or other academic materials. Any student found cheating on any assignment/quiz/paper/exam or plagiarizing at any level, or any engaging in any other form of dishonesty will face the following: First Program Offense - The student will receive an automatic 0.0 on the assignment and/or in the course. The student will be reported to the Business Department faculty members and placed on a list for on-going reference. The student is also reported to the Pierce College Administration. Second Program Offense - The student will receive an automatic 0.0 in the course. The student is also reported to the Pierce College Faculty and Administration with possible expulsion from the College. Copying and pasting is considered plagiarism (cheating). Copying and changing a couple of words is considered plagiarism. Do NOT use direct quotes or copy and paste ANYTHING in any assignment. Required Material: Text - Foundations of Marketing, 6 th Edition by Pride and Ferrell Reliable access to the Internet, Canvas, printing, and Microsoft word. Scantrons. Writing paper for Quizzes / assignments. 7 P a g e M N G T 2 8 2

8 Communicating with Denise Petryk: - works great -- include your name and course number in subject line. I will reply ASAP. - via CANVAS can be less reliable but is OK if you are in no rush for a reply. - Text-message in an emergency is acceptable. Identify yourself. - Phone message becomes an message and will be replied to promptly. Your thoughtfulness is appreciated, but... Students like to demonstrate their appreciation in tangible ways when a faculty person has a positive impact inside or outside class. State law prohibits faculty from receiving gifts from students. Faculty cannot accept, flowers, plants, food, drink, pens, books... anything! A verbal, thank you or written note is acceptable. Final notes: Any handouts or mandatory readings given in class are considered an extension of this syllabus. Students enrolled in this course are subject to all Pierce College policies and for knowing and adhering to the complete contents of this syllabus. Students are personally responsible for understanding all contents of this syllabus and asking for clarifications during the first week of the class. Enrolling in this course is a tacit agreement to adhere to all course and college policies. This syllabus is subject to change. All changes will be discussed in class and/or on Canvas and students will be responsible for obtaining new information and for adhering to it. Brand new, first-time college students are expected to use the rich resources of Pierce College to help ensure their success in this class. There will be no extra-credit assignments. Come to class, participate, go that extra step to get ALL the bonus points on quizzes and assignments. Questions? Things missing here? ASK!!! Send to dpetryk@pierce.ctc.edu 8 P a g e M N G T 2 8 2